Custobar: Use-Cases, Insights and Reviews | 2025 Cuspera

Custobar helped AVA, a Belgian retailer with over 50 stores and an online shop, connect data from both physical and online sales. AVA used Custobar’s customer data platform to target different custom...er groups with personalized messages. Automated email campaigns, like abandoned cart reminders and VIP newsletters, led to strong results. AVA’s VIP newsletter saw a 43% open rate, 7.6% click rate, and a 10.3% conversion rate. AVA values Custobar’s support and the ability to improve campaigns with features like product recommendations.
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Custobar helped Clous Mode, a Dutch fashion retailer, merge online and offline customer data into one profile. This enabled targeted marketing campaigns and deep insights into customer behavior. Clou...s Mode achieved a 9% conversion rate in a campaign targeting brand-loyal customers, generating over €100,000 in sales in one month. The RFM Matrix revealed that 20% of clients drive nearly 70% of revenue. Clous Mode uses email, social media, and physical mailings to reach customers and credits Custobar for improved engagement and sales.
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Custobar CDP helped Halti move from mass messaging to targeted marketing. Halti used marketing automation and customer segmentation to reach the right audience. They created campaigns based on custom...er interests like sport type and clothing size. Halti saw high open rates and strong sales from these targeted campaigns. The platform's easy integrations and automation improved their email marketing. Halti recommends Custobar for ecommerce businesses wanting better results.
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HC Porin Ässät used the Custobar Customer Data Platform to improve their sports and events marketing. They faced challenges with disconnected systems and lack of data-driven marketing. After implemen...ting Custobar CDP, newsletter subscriptions grew by 9.6%. Open rates among season ticket customers reached 60% to 87%. Every newsletter now leads to sales. The club uses personalized content and offers to boost engagement and drive revenue.
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Custobar helped Kekäle, a Finnish fashion retailer, unify customer data from all channels. Before Custobar, Kekäle could not easily analyze customer behavior or segment loyalty program members. With ...Custobar, they now merge data from ERP, PIM, and e-commerce into actionable customer profiles. The marketing team can target campaigns more precisely and measure results in real sales. One campaign for a new brand launch generated €9,400 from 1,000 customers.
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Custobar helped La mer improve their email marketing. La mer saw a 63% increase in repeat customer revenue. Their conversion rates reached 30% for both generic and automated campaigns. The share of e...mail marketing in total revenue more than doubled, reaching 26.2% in 2022. Email open rates hit 36% and click-through rates 6.5%, much higher than industry averages. La mer now uses Custobar for personalised, automated customer messages.
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