Custobar: Product updates, Customer stories, and Insights | 2026 Cuspera

Custobar helped M Room, a large barber chain, improve customer service and marketing. M Room raised email open rates to 60% and click conversion to over 30%. Membership service time dropped by 5 minu...tes per customer. Automated reminders increased customer satisfaction. M Room chose Custobar for its easy use, good price, and strong analytics.
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Custobar's customer data platform powered Columbia Road's AI agents for Scandinavian Outdoor. The retailer wanted to use its customer data for better marketing and insights but lacked time and resour...ces. Columbia Road used Custobar's data to build AI agents that answered questions, created dashboards, and gave recommendations. Scandinavian Outdoor could quickly compare store performance and customer segments. The process was fast and easy, helping the team find ways to improve marketing. The solution made it simple to use data for smarter business decisions.
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Custobar helped AVA, a Belgian retailer with over 50 stores and an online shop, connect data from both physical and online sales. AVA used Custobar’s customer data platform to target different custom...er groups with personalized messages. Automated email campaigns, like abandoned cart reminders and VIP newsletters, led to strong results. AVA’s VIP newsletter saw a 43% open rate, 7.6% click rate, and a 10.3% conversion rate. AVA values Custobar’s support and the ability to improve campaigns with features like product recommendations.
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Custobar helped La mer improve their email marketing. La mer saw a 63% increase in repeat customer revenue. Their conversion rates reached 30% for both generic and automated campaigns. The share of e...mail marketing in total revenue more than doubled, reaching 26.2% in 2022. Email open rates hit 36% and click-through rates 6.5%, much higher than industry averages. La mer now uses Custobar for personalised, automated customer messages.
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Custobar helped PharmaMarket, an online pharmacy, improve email marketing and customer segmentation. PharmaMarket struggled with data management and limited automation using their old tool. With Cust...obar, they gained better data quality, seamless e-commerce integration, and easy customer segmentation. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. These campaigns drove an 80% increase in customer lifetime value.
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Custobar helped Ruohonjuuri move from mass email marketing to targeted campaigns using customer data. They used segmentation and a digital loyalty program to get a 360° view of their customers. Email... open rates went over 70% and conversion rates reached nearly 13%. Ruohonjuuri now targets customers based on purchase history, browsing, and values. Their marketing is more relevant and drives better results.
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