Custobar Overview

Custobar helps e-commerce and omnichannel retailers enhance customer engagement by mastering data from various touchpoints. This platform automates personalized experiences across channels, making it easier for businesses to connect with their customers. Imagine a retail team using Custobar to gather and visualize customer data, uncovering insights that drive targeted marketing strategies. By identifying customer segments, they can tailor communications to meet individual needs, boosting revenue. Trusted by over 300 companies globally, Custobar is particularly popular in Finland. Its ability to transform data into actionable insights makes it a valuable tool for businesses aiming to improve customer relationships and grow their market presence.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Custobar.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Customer Feedback Management
  • Segmentation And Targeting
  • Products & Pricelist Management
  • Contact List Management
  • Lifetime Value Management
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Custobar.

Other priorities:

  • Increase Sales & Revenue
  • Increase Customer Life Time Value
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Custobar Use-Cases and Business Priorities: Customer Satisfaction Data

Custobar works with different mediums / channels such as Social Media. Facebook. Text SMS etc.

Custobar's features include Personalization, Micro Customer Segmenting, Widgets, etc. and Custobar support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Custobar analytics capabilities include Custom Reports, and Analytics.

Custobar, Oracle Advertising and Customer Experience (CX), Kobie Loyalty Cloud, textLiving, Smarketing Cloud, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Custobar is a customer data platform that identifies your data. Its marketing automation supports every stage of the customer journey.

Custobar Customer wins, Customer success stories, Case studies

How does Custobar facilitate Loyalty Management?

How does Custobar address your Engagement Management Challenges?

How efficiently Does Custobar manage your Campaign Management?

How efficiently Does Custobar manage your Channel Marketing?

11 buyers and buying teams have used Cuspera to assess how well Custobar solved their Customer Data Platform needs. Cuspera uses 443 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

M Room - Consumer Services

Custobar helped M Room, a large barber chain, improve customer service and marketing. M Room raised email open rates to 60% and click conversion to over 30%. Membership service time dropped by 5 minu...tes per customer. Automated reminders increased customer satisfaction. M Room chose Custobar for its easy use, good price, and strong analytics.

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Scandinavian Outdoor - Retail

Custobar's customer data platform powered Columbia Road's AI agents for Scandinavian Outdoor. The retailer wanted to use its customer data for better marketing and insights but lacked time and resour...ces. Columbia Road used Custobar's data to build AI agents that answered questions, created dashboards, and gave recommendations. Scandinavian Outdoor could quickly compare store performance and customer segments. The process was fast and easy, helping the team find ways to improve marketing. The solution made it simple to use data for smarter business decisions.

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AVA - Retail

Custobar helped AVA, a Belgian retailer with over 50 stores and an online shop, connect data from both physical and online sales. AVA used Custobar’s customer data platform to target different custom...er groups with personalized messages. Automated email campaigns, like abandoned cart reminders and VIP newsletters, led to strong results. AVA’s VIP newsletter saw a 43% open rate, 7.6% click rate, and a 10.3% conversion rate. AVA values Custobar’s support and the ability to improve campaigns with features like product recommendations.

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La mer - Consumer Goods

Custobar helped La mer improve their email marketing. La mer saw a 63% increase in repeat customer revenue. Their conversion rates reached 30% for both generic and automated campaigns. The share of e...mail marketing in total revenue more than doubled, reaching 26.2% in 2022. Email open rates hit 36% and click-through rates 6.5%, much higher than industry averages. La mer now uses Custobar for personalised, automated customer messages.

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PharmaMarket - Pharmaceuticals

Custobar helped PharmaMarket, an online pharmacy, improve email marketing and customer segmentation. PharmaMarket struggled with data management and limited automation using their old tool. With Cust...obar, they gained better data quality, seamless e-commerce integration, and easy customer segmentation. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. These campaigns drove an 80% increase in customer lifetime value.

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Ruohonjuuri - Retail

Custobar helped Ruohonjuuri move from mass email marketing to targeted campaigns using customer data. They used segmentation and a digital loyalty program to get a 360° view of their customers. Email... open rates went over 70% and conversion rates reached nearly 13%. Ruohonjuuri now targets customers based on purchase history, browsing, and values. Their marketing is more relevant and drives better results.

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How to create email templates in Custobar - Video tutorial

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Peers used Custobar for loyalty management and advertisement

Custobar Features

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FEATURE RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (6)
Custom Reports

4.17/5 ★

Read Reviews (32)
Analytics

4.10/5 ★

Read Reviews (12)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.70/5 ★

Read Reviews (6)
Custom Reports

4.17/5 ★

Read Reviews (32)
Analytics

4.10/5 ★

Read Reviews (12)

Custobar Integrations

Custobar integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.03/5 ★

Read Reviews (18)
Data Export

3.90/5 ★

Read Reviews (11)

Playable

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Frosmo

3.88 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Flowbox

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Custobar

Overall Risk Meter

Low Medium High

Top Failure Risks for Custobar

Custobar Oy News

Product

Custobar's freshest updates, including finding campaigns by product!

Custobar has introduced several updates to enhance campaign management, including a new "BETA - Actions" view that allows users to find campaign actions by product and view product details. Additional features include customizable pop-up close button colors, preview images for pop-up and banner campaigns, and resolved issues with Meta and Google Ads campaigns. These updates aim to streamline campaign organization and improve user experience.

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Custobar Oy Profile

Company Name

Custobar Oy

Company Website

https://www.custobar.com/

HQ Location

Helsinki, Southern Finland

Employees

11-50

Social

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Financials

SEED