Custobar: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Custobar
Brand: Custobar
Rating: 4.0 (443 reviews)

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Customer data & marketing automation platform with actionable customer 360° view

Custobar Overview

Custobar helps e-commerce and omnichannel retailers enhance customer engagement by mastering data from various touchpoints. This platform automates personalized experiences across channels, making it easier for businesses to connect with their customers. Imagine a retail team using Custobar to gather and visualize customer data, uncovering insights that drive targeted marketing strategies. By identifying customer segments, they can tailor communications to meet individual needs, boosting revenue. Trusted by over 300 companies globally, Custobar is particularly popular in Finland. Its ability to transform data into actionable insights makes it a valuable tool for businesses aiming to improve customer relationships and grow their market presence.

Use Cases

Customers recommend Loyalty Management, Advertisement, Engagement Management, as the business use cases that they have been most satisfied with while using Custobar.

Other use cases:

Campaign Management
Channel Marketing
Customer Feedback Management
Segmentation And Targeting
Products & Pricelist Management
Contact List Management
Lifetime Value Management

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Custobar.

Other priorities:

Increase Sales & Revenue
Increase Customer Life Time Value

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Custobar Use-Cases and Business Priorities: Customer Satisfaction Data

Custobar works with different mediums / channels such as Social Media. Facebook. Text SMS etc.

Custobar's features include Personalization, Micro Customer Segmenting, Widgets, etc. and Custobar support capabilities include 24/7 Support, Chat Support, Email Support, etc. also Custobar analytics capabilities include Custom Reports, and Analytics.

Custobar, Oracle Advertising and Customer Experience (CX), Kobie Loyalty Cloud, TL Connects, Smarketing Cloud, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Custobar is a customer data platform that identifies your data. Its marketing automation supports every stage of the customer journey.

Comprehensive Insights on Custobar Use Cases

What benefits does Custobar offer for Loyalty Management?

How does Custobar facilitate Advertisement?

How efficiently Does Custobar manage your Engagement Management?

How efficiently Does Custobar manage your Campaign Management?

How efficiently Does Custobar manage your Channel Marketing?

23+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Custobar solved their Customer Data Platform needs. Cuspera uses 443 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Case Studies

Retail

CASE STUDY Suomalainen Kirjakauppa

Custobar Customer Data Platform helps Suomalainen Kirjakauppa, Finland’s largest bookshop chain, manage all customer data in one place. They wanted to make marketing more personal and targeted. Using... Custobar, they improved conversion rates and click-through rates. Staff find the platform easy to use and rewarding, especially for A/B testing. Their loyalty program now has over 700,000 active members. Segmentation and targeted campaigns boost sales and customer engagement.

Pharmaceuticals

CASE STUDY PharmaMarket

Custobar helped PharmaMarket, an online pharmacy, improve email marketing and customer segmentation. PharmaMarket struggled with data management and limited automation using their old tool. With Cust...obar, they gained better data quality, seamless e-commerce integration, and easy customer segmentation. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. These campaigns drove an 80% increase in customer lifetime value.

Retail

CASE STUDY SeaSea

Custobar helped SeaSea, a leading boating supply retailer, close the gap between their business and customers. Before Custobar, SeaSea struggled to track customer lifetime value and email campaign im...pact. With Custobar’s customer data platform, SeaSea gained clear dashboards and reports, enabling targeted, customer-specific email campaigns. Email production time dropped from two hours to 15 minutes, saving money and boosting productivity. Custom features like visual stickers in emails increased engagement and set SeaSea up for future growth.

Retail

CASE STUDY Ruohonjuuri

Custobar helped Ruohonjuuri move from mass email marketing to targeted campaigns using customer data. They used segmentation and a digital loyalty program to get a 360° view of their customers. Email... open rates went over 70% and conversion rates reached nearly 13%. Ruohonjuuri now targets customers based on purchase history, browsing, and values. Their marketing is more relevant and drives better results.

Retail

CASE STUDY Scandinavian Outdoor

Custobar Customer Data Platform helped Scandinavian Outdoor combine data from online and offline sales. They used this data to target marketing campaigns to the right customer groups. They ran small ...tests, then expanded successful campaigns to more people. A cross-selling campaign with a 15% discount code got a 47% open rate and a 10.6% conversion rate. Campaigns to re-engage VIP clients saw open rates of 40-60% and conversion rates near 10%.

Consumer Goods

CASE STUDY Ströh

Custobar helped Ströh, a leader in horse feed and accessories, double its revenue from 2017 to 2020. Ströh used Custobar’s customer data platform and marketing automation to combine data, personalize... journeys, and segment audiences. Shopping carts from existing customers grew by 27%. The revenue ratio of existing to new customers improved by 32%. Ströh also cut its marketing budget by 5% and increased its NPS by 8 points year over year.