Playable Overview

Playable transforms email marketing with interactive video content, driving engagement and boosting sales. By integrating videos directly into emails, businesses can enhance customer interaction and increase lifetime value. This tool is particularly effective in the authoring and publishing sector, where captivating content is crucial. Playable's interactive video capabilities allow for a dynamic storytelling approach, capturing audience attention and fostering deeper connections. This results in higher conversion rates and improved customer retention. The platform's ability to seamlessly embed videos ensures that recipients engage with content without leaving their inbox, providing a streamlined user experience.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Playable.

Other use cases:

  • Advertisement
  • Engaging On Social Media
  • Content Management
  • Event Management
  • Generation Of New Leads
  • Social Media Marketing
  • Channel Marketing
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Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Playable.

Other priorities:

  • Acquire Customers
  • Improve Brand Engagement
  • Improve Digital And Social Presence
  • Enhance Customer Relationships
  • Grow Market Share
  • Launch New Products
  • Improve Efficiency
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Playable Use-Cases and Business Priorities: Customer Satisfaction Data

Playable works with different mediums / channels such as Video. and E-Mail.

Playable's features include Ticketing, Templates, Personalization, etc. and Playable support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Playable analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Small, medium and enterprise clients who use email as a key communication channel and wish to drive more response and engagement from their campaigns by adding video content into their emails...." Peer review from Playable

Playable, Easygenerator, Articulate Storyline, Buzzsprout, Broadstreet, etc., all belong to a category of solutions that help Authoring and Publishing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Playable enhances video marketing effectiveness by using data science. Guesswork is replaced with data-driven insights for more impactful campaigns.

Comprehensive Insights on Playable Use Cases

What solutions does Playable provide for Engagement Management?

What solutions does Playable provide for Sending & Publishing Communications?

What Are the key features of Playable for Campaign Management?

How does Playable facilitate Engaging On Social Media?

11 buyers and buying teams have used Cuspera to assess how well Playable solved their Authoring and Publishing needs. Cuspera uses 1667 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Authoring and Publishing needs.

Case Studies

Transportation/Trucking/Railroad

CASE STUDY a major airline

Playable helped a major airline improve email marketing with video engagement. The airline faced low engagement and conversion from static emails. Playable's platform enabled auto-play video in email...s, personalized booking, and cross-platform delivery. The airline saw a 220% ROI, 31% higher click-through rates, and a 2% drop in unsubscribes in 30 days. They avoided 6,000 hours of manual video formatting and testing.

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Real Estate

CASE STUDY A leading real estate agency

Playable helped a leading real estate agency use HD video email campaigns to show property tours. The agency struggled to add videos to emails without high technical costs. Playable made it easy to s...end videos in emails and track engagement. The agency saw a 150% increase in tour and auction bookings. They cut technical resource expenses by 80%. Lead quality from email campaigns improved by 100%.

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Retail

CASE STUDY Unnamed retailer (fashion, apparel, and specialty retail)

Playable helped a fashion and specialty retailer use HD video in email campaigns. The retailer struggled to add video to emails and needed better data on customer engagement. Playable made it easy to... embed videos and track viewer behavior. The retailer added call-to-action buttons and links without coding. Sales transactions increased by 600%. The retailer built stronger customer relationships and improved brand engagement.

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CASE STUDY A global digital media company

Playable helped a global digital media company use HD video in email and multichannel campaigns. The company faced low conversions from static images and GIFs. Playable’s platform let teams launch vi...deo campaigns in under 24 hours. 85% of customers received high-quality video. The company gained 1.1 million new subscribers and saw a 339% increase in in-app revenue.

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Entertainment

CASE STUDY Blizzard Entertainment

Playable helped Blizzard Entertainment use in-app video to boost player engagement. Blizzard wanted a way to show new content and updates without disrupting the game experience. Playable and Braze le...t Blizzard deliver instant-play videos and manage player messages across channels. Players could watch trailers, character intros, and updates without leaving the app. This made it easier for players to discover new content and improved campaign results.

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Apparel & Fashion

CASE STUDY fashion brands

Playable’s video marketing platform helped fashion brands boost engagement with auto-play HD videos in email and multichannel campaigns. Brands faced challenges with low customer engagement and crowd...ed inboxes. Playable enabled short, authentic videos that captured attention and drove quick responses. Brands saw a 150% increase in ROI, 80% reduction in campaign costs, and a 50% increase in click-through rates. The platform also improved customer retention and sales.

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Frequently Asked Questions(FAQ)

for Playable

What is Playable used for?

Playable is a Authoring and Publishing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Playable?

Ticketing, Templates and Personalization are some of the top features of Playable.

What are Playable alternatives?

Easygenerator, Articulate Storyline, Buzzsprout and Broadstreet are popular alternatives for Playable.

Where is Playable located?

Playable is headquartered at 4725 First Street, Suite 250 Pleasanton CA 94566 United States.
lightning

Peers used Playable for engagement management and sending & publishing communications

Playable Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.50/5 ★

Read Reviews (17)
Analytics

4.31/5 ★

Read Reviews (16)
Custom Reports

4.10/5 ★

Read Reviews (94)

Software Failure Risk Guidance

?

for Playable

Overall Risk Meter

Low Medium High

Top Failure Risks for Playable

Playable Inc. Profile

Company Name

Playable Inc.

Company Website

https://playable.video/

HQ Location

4725 First Street, Suite 250 Pleasanton CA 94566 United States

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE