Real-World Case Studies and Customer Success Stories with Custobar

Custobar helped AVA, a Belgian retailer with over 50 stores and an online shop, connect data from both physical and online sales. AVA used Custobar’s customer data platform to target different custom...er groups with personalized messages. Automated email campaigns, like abandoned cart reminders and VIP newsletters, led to strong results. AVA’s VIP newsletter saw a 43% open rate, 7.6% click rate, and a 10.3% conversion rate. AVA values Custobar’s support and the ability to improve campaigns with features like product recommendations.
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Custobar Customer Data Platform helps Suomalainen Kirjakauppa, Finland’s largest bookshop chain, manage all customer data in one place. They wanted to make marketing more personal and targeted. Using... Custobar, they improved conversion rates and click-through rates. Staff find the platform easy to use and rewarding, especially for A/B testing. Their loyalty program now has over 700,000 active members. Segmentation and targeted campaigns boost sales and customer engagement.
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Custobar helped Ruohonjuuri move from mass email marketing to targeted campaigns using customer data. They used segmentation and a digital loyalty program to get a 360° view of their customers. Email... open rates went over 70% and conversion rates reached nearly 13%. Ruohonjuuri now targets customers based on purchase history, browsing, and values. Their marketing is more relevant and drives better results.
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Custobar Customer Data Platform helped Scandinavian Outdoor combine data from online and offline sales. They used this data to target marketing campaigns to the right customer groups. They ran small ...tests, then expanded successful campaigns to more people. A cross-selling campaign with a 15% discount code got a 47% open rate and a 10.6% conversion rate. Campaigns to re-engage VIP clients saw open rates of 40-60% and conversion rates near 10%.
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Custobar helped SeaSea, a leading boating supply retailer, close the gap between their business and customers. Before Custobar, SeaSea struggled to track customer lifetime value and email campaign im...pact. With Custobar’s customer data platform, SeaSea gained clear dashboards and reports, enabling targeted, customer-specific email campaigns. Email production time dropped from two hours to 15 minutes, saving money and boosting productivity. Custom features like visual stickers in emails increased engagement and set SeaSea up for future growth.
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Custobar's customer data platform powered Columbia Road's AI agents for Scandinavian Outdoor. The retailer wanted to use its customer data for better marketing and insights but lacked time and resour...ces. Columbia Road used Custobar's data to build AI agents that answered questions, created dashboards, and gave recommendations. Scandinavian Outdoor could quickly compare store performance and customer segments. The process was fast and easy, helping the team find ways to improve marketing. The solution made it simple to use data for smarter business decisions.
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Custobar helped Kekäle, a Finnish fashion retailer, unify customer data from all channels. Before Custobar, Kekäle could not easily analyze customer behavior or segment loyalty program members. With ...Custobar, they now merge data from ERP, PIM, and e-commerce into actionable customer profiles. The marketing team can target campaigns more precisely and measure results in real sales. One campaign for a new brand launch generated €9,400 from 1,000 customers.
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Lapland Hotels & Safaris used Custobar's Mobile Loyalty Card to improve their guest loyalty program. They wanted a simple way for club members to get recognized and receive offers. The implementation... was smooth and easy. Members now get dynamic offers and easy club recognition. Custobar also helps send personalized messages and automate guest journeys. The platform gives Lapland Hotels flexibility in their communications.
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Custobar helped Clous Mode, a Dutch fashion retailer, merge online and offline customer data into one profile. This enabled targeted marketing campaigns and deep insights into customer behavior. Clou...s Mode achieved a 9% conversion rate in a campaign targeting brand-loyal customers, generating over €100,000 in sales in one month. The RFM Matrix revealed that 20% of clients drive nearly 70% of revenue. Clous Mode uses email, social media, and physical mailings to reach customers and credits Custobar for improved engagement and sales.
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Custobar CDP helped Halti move from mass messaging to targeted marketing. Halti used marketing automation and customer segmentation to reach the right audience. They created campaigns based on custom...er interests like sport type and clothing size. Halti saw high open rates and strong sales from these targeted campaigns. The platform's easy integrations and automation improved their email marketing. Halti recommends Custobar for ecommerce businesses wanting better results.
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Custobar helped M Room, a large barber chain, improve customer service and marketing. M Room raised email open rates to 60% and click conversion to over 30%. Membership service time dropped by 5 minu...tes per customer. Automated reminders increased customer satisfaction. M Room chose Custobar for its easy use, good price, and strong analytics.
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Custobar helped Ströh, a leader in horse feed and accessories, double its revenue from 2017 to 2020. Ströh used Custobar’s customer data platform and marketing automation to combine data, personalize... journeys, and segment audiences. Shopping carts from existing customers grew by 27%. The revenue ratio of existing to new customers improved by 32%. Ströh also cut its marketing budget by 5% and increased its NPS by 8 points year over year.
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Custobar helped La mer improve their email marketing. La mer saw a 63% increase in repeat customer revenue. Their conversion rates reached 30% for both generic and automated campaigns. The share of e...mail marketing in total revenue more than doubled, reaching 26.2% in 2022. Email open rates hit 36% and click-through rates 6.5%, much higher than industry averages. La mer now uses Custobar for personalised, automated customer messages.
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Custobar helped PharmaMarket, an online pharmacy, improve email marketing and customer segmentation. PharmaMarket struggled with data management and limited automation using their old tool. With Cust...obar, they gained better data quality, seamless e-commerce integration, and easy customer segmentation. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. These campaigns drove an 80% increase in customer lifetime value.
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HC Porin Ässät used the Custobar Customer Data Platform to improve their sports and events marketing. They faced challenges with disconnected systems and lack of data-driven marketing. After implemen...ting Custobar CDP, newsletter subscriptions grew by 9.6%. Open rates among season ticket customers reached 60% to 87%. Every newsletter now leads to sales. The club uses personalized content and offers to boost engagement and drive revenue.
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