Customer data & marketing automation platform with actionable customer 360° view
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Retail Case Studies and Customer Success Stories with Custobar
The Body Shop
- Retail
- Large
London, UK
The Body Shop used Custobar to unify customer data from online and offline channels. This helped them personalize marketing and... improve customer loyalty. Automated email campaigns reactivated 2,000 passive customers, with click rates of 35% and conversion rates of 3.5%. Personalized birthday emails achieved over 40% click rates and 3.6% conversions. The Body Shop praised Custobar's user-friendly email editor and responsive customer support.
The Body Shop used Custobar to unify customer data from online and offline sales channels. This helped them create a... seamless shopping experience and personalize marketing for each customer. Their marketing team streamlined newsletter production and automated campaigns like birthday emails and abandoned basket reminders. Automated emails to passive customers achieved a 35% click-through rate and 3.5% conversion, reactivating 2,000 clients. Birthday greetings saw over 40% click-through and 3.6% conversion rates.
Custobar helped Scandinavian Outdoor connect online and offline sales data. They used customer segmentation to target campaigns. A cross-sell campaign... achieved a 10.6% conversion rate. Reactivation of VIP customers led to revenue per recipient 42 times higher than mass campaigns. Targeted niche campaigns saw open rates up to 52% and 11x higher revenue per recipient. Over 200,000 loyalty club members joined in three years.
PharmaMarket used Custobar to improve its email marketing and customer segmentation. The company faced problems with data management and limited... automation in its old system. With Custobar, PharmaMarket consolidated customer data and made segmentation easy. They reactivated 4,000 inactive customers and sent 90,000 reminder emails, leading to over 1,100 purchases in three days. Customer lifetime value increased by 80%.
Custobar helped Schuhhaus Walder AG unify 200,000 customer profiles across stores and online. The company used Custobar as a central... data layer between Apollon and Shopware 6. This gave the marketing team direct access to customer data and enabled real-time VIP recognition. Automated reactivation campaigns now target passive customers. Walder AG turned data compliance into a growth driver. The solution supports personalized marketing and faster decision-making.
Futterplatz. de wanted to double its revenue from €12M to €24M. The company struggled to reach 180,000 of its existing...customers due to limitations in its old email marketing tool. By switching to Custobar, integrated with Shopware 6 and JTL Wawi, Futterplatz can now target its full customer base with personalized offers. Custobar enables smarter segmentation, discount targeting, and GDPR-compliant data management. Futterplatz expects to generate over €100,000 in annual profit from improved customer retention and internalized marketing processes.
Vipino used Custobar and Shopware 6 to personalize wine recommendations for 100,000 customers. They connected customer data to create individual... profiles and send targeted emails. This led to a 22% increase in repeat buyers and 40% of total sales coming from email. Conversion rates for replenishment reminders rose above 30%. Customers now receive relevant offers, and unsubscribe rates dropped as communication became more personal.
Rahva Raamat used Custobar to unify online and offline customer data. This cut campaign creation time by 50%. They achieved... a 41.2% conversion rate on abandoned basket automations. Open rates rose from 45.1% to 49.3%. Click rates increased from 4.7% to 6.9%. Custobar’s AI-powered recommendations drove an 11% conversion rate for new client welcome flows.
Custobar helped Vipino boost repeat buyers by 22%. Vipino used Shopware 6 integration to target wine lovers with personal recommendations.... A single micro-segmented campaign brought in €16,380 in sales. Vipino achieved a 61.6% open rate and 4% conversion rate. They cleaned their database, keeping only active customers. Now, 64% of their contacts are engaged buyers.
Custobar helped Schuhhaus Walder AG unify 200,000 customer profiles across stores and online. The company used Custobar’s platform to connect... their POS and e-commerce systems. This gave their marketing team instant access to customer data. They launched personalized offers and improved loyalty program recognition. Walder now uses data to drive growth and reward VIP customers.
Futterplatz online GmbH used Custobar to unlock access to 180,000 previously unreachable customers. Their old email provider limited outreach to... just 10% of their database. By integrating Custobar with Shopware 6 and JTL Wawi, Futterplatz unified customer data and improved segmentation. They now target offers based on purchase history and discount propensity. The expected result is €100,000 in annual profit and a path to double revenue.
Fiksuruoka (also operating as Foodello)
- Retail
- Medium
Helsinki, Finland
Custobar helped Fiksuruoka, an online grocery retailer, save 20 million kilograms of food from waste. Fiksuruoka used Custobar to send... targeted messages about surplus groceries across email, SMS, app, and web push. The platform unified customer data, enabled precise segmentation, and automated winback campaigns. Fiksuruoka saw an 8% higher conversion rate and an 18% increase in purchases from re-engaged customers. Custobar allowed Fiksuruoka to manage all communications from one place, supporting their mission to reduce food waste.
Custobar helped Scandinavian Outdoor use their customer data for better marketing. Columbia Road integrated AI agents with Custobar's platform. The... team quickly found insights about customer behavior and store performance. They used these insights to improve marketing for each store. The process was fast and easy, saving hours of manual work. The solution enabled data-driven decisions and set up future automation.
Custobar helped Ruohonjuuri move from mass email to targeted marketing. They used customer data to segment audiences and personalize campaigns.... Email open rates rose above 70% and conversion rates reached nearly 13%. Ruohonjuuri combined online and in-store data for a 360° customer view. Their new strategy increased engagement and improved marketing results.
Custobar helped Expert, a leading electronics retailer, organize and use their data better. After adopting Custobar, Expert saw a 150%... increase in newsletter subscribers and a 30% conversion rate from their first email automation. Over half of their newsletters now outperform previous benchmarks. Custobar's segmentation and personalization tools made email marketing easier and more effective. Local store owners can now send personalized messages to their customers, boosting engagement and store visits.
Custobar helped Clous Mode, a Dutch fashion retailer, boost conversion rates to 9%. The company used Custobar to combine online... and offline customer data for targeted marketing. Clous Mode ran campaigns focused on loyal customers, generating over €100,000 in sales in one month. The platform's analytics revealed that 20% of customers drive 70% of revenue. Clous Mode now delivers personalized experiences across email, social media, and direct mail.
AVA used Custobar to combine sales data from over 50 stores and its online shop. The company wanted to reach... all customer types with targeted messages. Custobar helped AVA merge offline and online data for a full customer view. Automated email marketing and targeted newsletters led to a 43% open rate and a 10.3% conversion rate. AVA values Custobar’s support and the ability to use all customer data for campaigns.
Kekäle, a Finnish clothing retailer, uses Custobar's 360° customer view to unify data from ERP, PIM, and eCommerce systems. Real-time updates provide... a complete view of customer behavior and transactions. Staff access insights on loyalty, product preferences, and campaign activity to improve service and upselling. Kekäle reports new marketing insights and better targeting with comprehensive dashboards. The solution supports both in-store and customer service teams.
M Room used Custobar to improve their marketing automation. They raised their email open rate to 60% and click conversion... to over 30%. Custobar helped cut 5 minutes from each membership purchase, saving time for staff. Automated reminders increased customer satisfaction. M Room chose Custobar for its usability, price, and strong analytics.
Custobar helped Scandinavian Outdoor use their customer data better. Columbia Road used Custobar's platform to power AI agents. These agents... gave fast insights into customer behavior and store performance. Scandinavian Outdoor could compare top customer segments and find ways to improve marketing. The project made it easy for the team to get answers and act on data quickly. This led to smarter decisions and better results.
Halti used Custobar's Customer Data Platform to move from mass messaging to targeted campaigns. They segmented customers by interests like... skiing type and clothing size. With Custobar, Halti automated marketing and integrated their point-of-sale system. They used browsing data to personalize campaigns across email, Google, and Facebook. Halti saw higher open rates and better sales from targeted campaigns. The team praised Custobar's ease of use and strong customer support.
Scandinavian Outdoor used Custobar's customer data platform to unify data from online and physical stores. They segmented customers and ran... targeted campaigns, leading to a fivefold increase in conversion rates. A cross-sell campaign achieved a 10.6% conversion rate and a 47% open rate. Re-engagement of VIP clients resulted in money per recipient 42 times higher than bulk campaigns. Tailored campaigns for niche interests drove high engagement and revenue per recipient. Integrations with live chat and loyalty programs further improved customer experience.
Custobar helped PharmaMarket improve their email marketing results. PharmaMarket used Custobar to manage customer data, automate marketing, and segment audiences.... They reactivated 4,000 inactive customers with targeted campaigns. Reminder emails drove over 1,100 purchases in three days. PharmaMarket saw an 80% increase in customer lifetime value. The team found Custobar easy to use and praised its support.
Custobar helped Kekäle, a Finnish fashion retailer, unify customer data from all channels. Before, they could not track customer behavior... across stores and online. With Custobar, they now segment customers and automate loyalty program communications. The platform gives a 360° customer view and real-time data updates. A targeted campaign for a new brand launch brought in €9,400 from 1,000 customers.
Suomalainen Kirjakauppa, Finland’s largest bookshop chain, uses Custobar Customer Data Platform to centralize and activate customer data. The company wanted... more personalized marketing and improved customer engagement. Custobar’s segmentation and targeting tools helped increase click-through rates and reduce email opt-outs. Staff found the platform easy to use for both basic and advanced marketing tasks. Over 700,000 loyalty program members benefit from tailored campaigns, boosting sales and customer loyalty.
Custobar helped Ströh nearly double revenue from 2017 to 2020. Ströh used Custobar to combine all customer data and automate... over 300 marketing journeys. Shopping carts from existing customers grew by 27%. The revenue ratio of existing to new customers improved by 32%. Ströh also cut marketing spend by 5% and raised NPS by 8 points. The solution enabled targeted campaigns and better customer insights.
Custobar helped Ruohonjuuri move from mass email marketing to targeted campaigns. By segmenting customers and using a 360° view, they... achieved email open rates over 70% and conversion rates near 13%. Ruohonjuuri combined in-store and online data for smarter targeting. They used value-based segmentation and personalized content to boost engagement. Their campaigns now reach the right audience and drive higher sales.
AVA used Custobar to merge sales data from over 50 stores and their online shop. They wanted to reach different... customer types with tailored messages. Custobar's RFM matrix helped AVA target campaigns and make data actionable. Automated email marketing and targeted newsletters led to a 43% open rate and a 10.3% conversion rate. AVA values Custobar's ongoing support and customer approach.
Custobar helped SeaSea, the largest boating accessories retailer in Northern Europe, close the gap with its customers. Before Custobar, SeaSea... struggled to track customer lifetime value and email campaign impact. With Custobar’s dashboards and custom reports, SeaSea gained a full view of customer behavior from email open to purchase. Email campaign creation time dropped from two hours to 15 minutes. SeaSea now targets emails based on past purchases, saving money and boosting productivity.
Hospitality Case Studies and Customer Success Stories with Custobar
Lapland Hotels & Safaris
- Hospitality
- Large
Rovaniemi, Finland
Lapland Hotels & Safaris used Custobar to improve their guest loyalty program. They launched a mobile loyalty card that made... it easy for club members to access rewards and be recognized at hotels, safaris, and ski resorts. The rollout was smooth and the platform allowed for quick updates to offers and campaigns. Automated, personalized messages before and after stays helped deepen guest relationships. The team valued Custobar’s flexibility for both broad and targeted communications.
Lapland Hotels & Safaris used Custobar to improve their loyalty program with a mobile loyalty card. The rollout was smooth... and easy for both staff and guests. Members now get dynamic offers and are recognized easily across hotels, safaris, and ski resorts. Automated, personalized messages reach guests before and after their stay. The team can quickly update campaigns and content, making marketing more agile. Guest engagement and loyalty have grown, with stronger relationships and a more personal experience.
Consumer Goods Case Studies and Customer Success Stories with Custobar
La mer Cosmetics AG
- Consumer Goods
- Small
Cuxhaven, Germany
Custobar helped La mer Cosmetics AG boost repeat customer revenue by 63% in one year. Before using Custobar, La mer... sent generic newsletters and could not automate or analyze customer data. With Custobar, they now send personalized, automated emails like birthday greetings and reactivation messages. Email marketing's share of total sales more than doubled, reaching 26.2%. Their open and click rates far exceed industry benchmarks for beauty brands.
Custobar helped La mer boost repeat customer revenue by 63%. The company doubled the share of email marketing in total... revenue, reaching 26.2% in 2022. La mer achieved 30% conversion rates for both generic and automated campaigns. Email open rates hit 36%, and click-through rates reached 6.5%, far above industry benchmarks. La mer used Custobar to send personalised emails, automate campaigns, and improve customer retention.
Expert used Custobar to improve their email marketing. They saw a 150% increase in newsletter subscribers. 53% of newsletters scored... above their benchmark after one year, up from 33% before. Their first email automation with Custobar had a 30% conversion rate. Custobar made it easy to segment audiences and personalize messages. The marketing team saved time and built stronger customer relationships.
Apparel & Fashion Case Studies and Customer Success Stories with Custobar
Clous Mode
- Apparel & Fashion
- Small
Netherlands
Clous Mode used Custobar to merge online and offline customer data into unified profiles. This let them target brand-loyal customers... with precise marketing campaigns. In one month, over 9% of targeted customers converted, generating more than €100,000 in sales. Custobar’s insights helped Clous Mode identify VIP segments and adapt quickly to changing customer tastes. The platform enabled consistent, personalized engagement across email, social media, and physical mailings.
Sports Case Studies and Customer Success Stories with Custobar
Porin Ässät
- Sports
- Medium
Pori, Finland
Custobar CDP helped Porin Ässät boost newsletter subscriptions by 9. 6%. Open rates among season ticket customers reached up to...87%. The club used Custobar to unify marketing, personalize offers, and drive sales across events, restaurants, and ticketing. Real-time data and marketing automation improved campaign effectiveness. The platform enabled targeted campaigns and better customer engagement.
