SAP Customer Data Management Overview

SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.

Other use cases:

  • Product Marketing
  • Products & Pricelist Management
  • Lifetime Value Management
  • Proposal & Quote Management
  • Sending & Publishing Communications
  • Relationship Management
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Visibility
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Launch New Products
See all business priorities See less business priorities

SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.

SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.

Reviews

"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology." - Max Muller

SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Data Management

Top Industries

  • Retail
  • Media Production
  • Information Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

SAP Customer Data Management Customer wins, Customer success stories, Case studies

What Are the key features of SAP Customer Data Management for Engagement Management?

How can SAP Customer Data Management optimize your Loyalty Management Workflow?

What benefits does SAP Customer Data Management offer for Social Media Management?

What makes SAP Customer Data Management ideal for Product Marketing?

What Are the key features of SAP Customer Data Management for Products & Pricelist Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Max Muller

CEO

DAIMANI

Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller
SAP Customer Data Management testimonial

Blaine Carter

Chief Information Security Officer

FranklinCovey

Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter
SAP Customer Data Management testimonial

ArturasVedrickas

ProductOwnerDigital Transformation

Countdown

SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board.

Testimonial By ArturasVedrickas
CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Max Muller

CEO

DAIMANI

Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller
SAP Customer Data Management testimonial

Blaine Carter

Chief Information Security Officer

FranklinCovey

Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter
SAP Customer Data Management testimonial

ArturasVedrickas

ProductOwnerDigital Transformation

Countdown

SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board.

Testimonial By ArturasVedrickas
 

SAP (SAP) Sees Positive Q3 Driven by Cloud Growth and US Contracts - GuruFocus

SAP's Q3 results exceeded expectations, driven by strong cloud growth and a significant $1 billion contract with the U.S. Army. This strategic engagement with the U.S. public sector bolsters future d...eal prospects. Analysts maintain an optimistic outlook on SAP, highlighting its focus on Business AI and data accessibility.

Read more →
 

UiPath Goes Live with SAP Cloud ERP Private

UiPath has successfully implemented SAP Cloud ERP Private as part of its digital transformation strategy, achieving high clean core scores. This move enhances UiPath's operational efficiency and agil...ity by streamlining processes like billing and multi-GAAP reporting. The collaboration with SAP supports UiPath's automation-first vision, enabling scalable growth and innovation.

Read more →
 

PwC completes worlds largest SAP Cloud ERP implementation

PwC has completed a significant implementation of SAP Cloud ERP for over 100,000 employees across 19 countries, marking one of the largest ERP transformations globally. This project replaces outdated... systems with SAP's integrated platform, enhancing operational efficiency and business intelligence. The collaboration with SAP includes using SAP's Business Technology Platform and other solutions, streamlining financial processes and reducing complexity.

Read more →

FC Bayern - Sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Read more →

FC Bayern - Sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Read more →

FC Bayern - Sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

Read more →

Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)

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Frequently Asked Questions(FAQ)

for SAP Customer Data Management

What is SAP Customer Data Management?

SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.

SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.

What is SAP Customer Data Management used for?

SAP Customer Data Management is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Loyalty Management and Social Media Management .

What are the top features of SAP Customer Data Management?

Personalization, Recording and Gamification are some of the top features of SAP Customer Data Management.

Who uses SAP Customer Data Management?

SAP Customer Data Management is used by Retail, Media Production and Information Services among other industries.

What are SAP Customer Data Management alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for SAP Customer Data Management.

Where is SAP Customer Data Management located?

SAP Customer Data Management is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Customer Data Management for engagement management and loyalty management

SAP Customer Data Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)

SAP Customer Data Management Integrations

SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export


Few API Integrations for SAP Customer Data Management

Software Failure Risk Guidance

?

for SAP Customer Data Management

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Data Management

SAP SE News

Product

SAP Concur expands AI agents for travel and expense

SAP Concur has expanded its AI agents to enhance travel and expense management capabilities, offering improved automation and efficiency for businesses.

Financial

SAP focuses on cloud gains, touts agentic AI plan - Yahoo Finance

SAP reported a 22% increase in cloud revenue for Q3 2025, driven by its cloud ERP suite and modernization programs like RISE and GROW. The company is focusing on AI agents to enhance business value, co-developing AI assistants with industry customers. SAP's cloud backlog rose 23% year over year, totaling $21.8 billion. The company aims to accelerate revenue growth through 2027, with AI as a key growth enabler.

Awards

SAP a Leader in Magic Quadrant for Cloud ERP for Product-Centric Enterprises

SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for Product-Centric Enterprises. This recognition highlights SAP Cloud ERP's role in enhancing agility, resilience, and innovation for enterprises. SAP's solutions, like SAP S/4HANA Cloud Public Edition, have significantly improved operational efficiencies for customers such as FUWO, a global manufacturer. SAP continues to expand its capabilities, focusing on industry-specific functionality and simplified pricing models.

Partnership

SEKISUI CHEMICAL, Fujitsu, and SAP Japan announce comprehensive modernization of ...

SEKISUI CHEMICAL, Fujitsu, and SAP Japan are collaborating to modernize SEKISUI's management platform using SAP S/4HANA Cloud. This initiative aims to enhance data-driven decision-making and unify administration across SEKISUI's global operations. Fujitsu supports the implementation with its extensive SAP expertise, while SAP Japan provides strategic insights and solutions to drive sustainable value creation for SEKISUI.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO