SAP Customer Data Management Overview
This is a summary of the comprehensive capabilities and benefits of SAP Customer Data Management based on over 806 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
SAP Customer Data Management, Squirro, ONEcount CDP, Amperity Customer Data Management, Tealium Audiencestream CDP, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if SAP Customer Data Management is right for your needs? Our Cuspera AI engine can evaluate how SAP Customer Data Management fits your specific business needs, industry, and context. Get your personalized assessment report today.
SAP Customer Data Management supports business activities such as:
- Engagement Management
- Loyalty Management
- Social Media Management
- Product Marketing
- Products & Pricelist Management
SAP Customer Data Management can help you with many business goals, such as Enhance Customer Relationships, Acquire Customers, Increase Sales & Revenue, Scale Best Practices, Improve Visibility, etc. It can help manage these activities if you use Website and Social Media for these needs. As a solution, SAP Customer Data Management's capabilities include Personalization, Recording, Gamification, etc.
SAP Customer Data Management was founded in 1972. Retail Vertical is its biggest customer base.
Reviews
"SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. " - Miriam Moscovici
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities peers achieved using SAP Customer Data Management.
Use Cases
Peers recommend Engagement Management , Loyalty Management , Social Media Management , as the business use cases that they have been most satisfied while using SAP Customer Data Management.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Website |
4.87/5 ★ |
"...SAP Customer Data Cloud SAP CPQ SAP Claims Management SAP Customer Engagement Center SAP Subscription Billing ..." Connecting the Dots with SAP Cloud Platform Integration |
| engaging and following up |
4.78/5 ★ |
"...SAP Customer Data Cloud, with Gigya, helps turn unknown visitors into known loyal customers by engaging with them across devices and channels...." Build a trusted relationship with your customers with SAP C/4HANA |
| Loyalty Management with Social Media |
4.88/5 ★ |
"...Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers...." Testimonial by Wolfgang Hiemisch, Director of IT Innovation and Development, Globus |
| customise loyalty program |
4.24/5 ★ |
"...Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers...." Testimonial by Wolfgang Hiemisch, Director of IT Innovation and Development, Globus |
| create engagement based loyalty |
3.35/5 ★ |
"SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any." https://www.sap.com/documents/2020/03/96ba11f7-8c7d-0010-87a3-c30de2ffd8ff.html |
| Social Media Management with Social Media |
4.35/5 ★ |
"...The SAP Customer Data Cloud (formerly Gigya) provides a Customer Identity Management (social login) Platform that businesses can use to identify their customers using both traditional and social registration, consolidate and manage cross-channel customer data, and customize user experiences through integrations with over 50 marketing and service applications...." Peer review |
| scheduling post to social media |
4.58/5 ★ |
"...We launched a new, socially enabled site last year and chose Gigya to enable login and a number of social sharing activities...." Peer review by Ken B. |
| managing social media account |
3.88/5 ★ |
"...It enables social lo-gin and social account creation...." Peer review by Employee in Marketing |
| monitoring social media |
3.42/5 ★ |
"...Gigya has been a good partner to track social identity software for our comapny...." Peer review by neeraj s., Mid-Market(51-1000 emp.) |
| social media analytics |
0.84/5 ★ |
"Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology." https://www.sap.com/documents/2019/10/a0d4c724-6c7d-0010-87a3-c30de2ffd8ff.html |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Website |
4.87/5 ★ |
"...SAP Customer Data Cloud SAP CPQ SAP Claims Management SAP Customer Engagement Center SAP Subscription Billing ..." Connecting the Dots with SAP Cloud Platform Integration |
|
| engaging and following up |
4.87/5 ★ |
| Loyalty Management with Social Media |
4.88/5 ★ |
"...Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers...." Testimonial by Wolfgang Hiemisch, Director of IT Innovation and Development, Globus |
|
| customise loyalty program |
4.88/5 ★ |
| create engagement based loyalty |
4.88/5 ★ |
| Social Media Management with Social Media |
4.35/5 ★ |
"...The SAP Customer Data Cloud (formerly Gigya) provides a Customer Identity Management (social login) Platform that businesses can use to identify their customers using both traditional and social registration, consolidate and manage cross-channel customer data, and customize user experiences through integrations with over 50 marketing and service applications...." Peer review |
|
| scheduling post to social media |
4.35/5 ★ |
| managing social media account |
4.35/5 ★ |
| monitoring social media |
4.35/5 ★ |
| social media analytics |
4.35/5 ★ |
29+ more Business Use Cases
Our AI advisor, Wyz, harnessed 806 insights from peers and experts to help you assess how these SAP Customer Data Management use cases fit your Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
|
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
|
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
|
|
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Miriam Moscovici Senior Director of Research and Innovation BCD Travel |
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
|
Todd Thompson CIO dōTERRA |
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
|
Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
|
Case Study CountdownRead More |
|
Case Study GlobusRead More |
|
Case Study FranklinCoveyRead More |
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
Peers used SAP Customer Data Management to Enhance customer relationships and Acquire customers
SAP Customer Data Management Alternatives
Peer and Expert Opinion on Features
for SAP Customer Data Management
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (28) |
| Recording | Read Reviews (14) |
| Gamification | Read Reviews (9) |
| Rewards | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (28) |
| Recording | Read Reviews (14) |
| Gamification | Read Reviews (9) |
| Rewards | Read Reviews (6) |
| Micro customer segmenting | Read Reviews (6) |
IT and Other Capabilities
for SAP Customer Data Management
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (56) |
| Data Export | Read Reviews (25) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (56) |
| Data Export | Read Reviews (25) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (15) |
| 24/7 Support | Read Reviews (95) |
| Phone Support | Read Reviews (13) |
| Email Support | Read Reviews (15) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (15) |
| 24/7 Support | Read Reviews (95) |
| Phone Support | Read Reviews (13) |
| Email Support | Read Reviews (15) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
Vendor Profile Details
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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