SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives... a little better everyday, and has helped us unify the Countdown experience with services that are always on and exceed professional standards across the board." - ArturasVedrickas
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
How does SAP Customer Data Management address your Engagement Management Challenges?
How can SAP Customer Data Management enhance your Loyalty Management process?
What makes SAP Customer Data Management ideal for Product Marketing?
What benefits does SAP Customer Data Management offer for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
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SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
ArturasVedrickas ProductOwnerDigital Transformation Countdown |
SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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Wolfgang Hiemisch Director of IT Innovation and Development Globus |
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch |
|
Miriam Moscovici Senior Director of Research and Innovation BCD Travel |
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
Case Studies
CASE STUDY FC Bayern
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY Coldplay
CASE STUDY NHL (National Hockey League)
CASE STUDY Cirque du Soleil
CASE STUDY Siemens Healthineers
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SEKISUI CHEMICAL, Fujitsu, and SAP Japan announce comprehensive modernization of ...
SEKISUI CHEMICAL, Fujitsu, and SAP Japan are collaborating to modernize SEKISUI's management platform using SAP S/4HANA Cloud. This initiative aims to enhance data-driven decision-making and unify administration across SEKISUI's global operations. Fujitsu supports the implementation with its extensive SAP expertise, while SAP Japan provides strategic insights and solutions to drive sustainable value creation for SEKISUI.
SAP a Leader in Magic Quadrant for Cloud ERP for Service-Centric Enterprises
SAP has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Cloud ERP for Service-Centric Enterprises. This marks the fourth consecutive year SAP has achieved this recognition, highlighting its completeness of vision and ability to execute. SAP Cloud ERP, a core component of the SAP Business Suite, offers embedded AI, real-time insights, and industry-specific capabilities, enabling organizations to scale and innovate efficiently.
IBM to acquire SAP consultancy Cognitus - Consulting.us
IBM is set to acquire Cognitus, a Dallas-based SAP consulting firm known for its SAP S/4HANA services and proprietary solutions. This acquisition will enhance IBM's capability to deliver SAP solutions globally. Cognitus, an SAP gold partner, brings expertise in digital transformation and AI technology to improve SAP implementations.
Adyen N : First to Market With Launch of SAP's Open Payment Framework, Streamlining ...
Adyen and SAP have launched the Open Payment Framework (OPF) for SAP Commerce Cloud, streamlining payment setup for retailers. Freedom Furniture is among the first to implement this solution, which accelerates time-to-market with integrated ecommerce payment capabilities. The OPF offers seamless deployment and access to Adyen's payment methods, enhancing retailers' digital transformation efforts.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How does SAP Customer Data Management facilitate Social Media Management?