SAP Customer Data Management Overview

SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.

Other use cases:

  • Product Marketing
  • Products & Pricelist Management
  • Lifetime Value Management
  • Proposal & Quote Management
  • Sending & Publishing Communications
  • Relationship Management
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Visibility
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Launch New Products
See all business priorities See less business priorities

SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.

SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.

Reviews

"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m." - Balaji Ganesan

SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Data Management

Top Industries

  • Retail
  • Media Production
  • Information Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

SAP Customer Data Management Customer wins, Customer success stories, Case studies

How does SAP Customer Data Management facilitate Engagement Management?

How can SAP Customer Data Management optimize your Loyalty Management Workflow?

What solutions does SAP Customer Data Management provide for Social Media Management?

How can SAP Customer Data Management optimize your Product Marketing Workflow?

What Are the key features of SAP Customer Data Management for Products & Pricelist Management?

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Balaji Ganesan

VP of Information Services

Wacom
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
SAP Customer Data Management testimonial

Todd Thompson

CIO

dōTERRA
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson
CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Balaji Ganesan

VP of Information Services

Wacom
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
SAP Customer Data Management testimonial

Todd Thompson

CIO

dōTERRA
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson
 

Tech Mahindra Adopts SAP Joule for Consultants to Accelerate AI-Driven ...

Tech Mahindra is adopting SAP Joule for Consultants to enhance its SAP delivery capabilities and accelerate AI-driven enterprise transformation across India. This integration aims to streamline imple...mentation workflows, improve productivity, and support faster project execution by providing consultants with instant access to SAP's comprehensive knowledge base. The initiative aligns with Tech Mahindra's strategy to maximize AI investments and improve delivery quality.

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Atos migrates Alsea to SAP RISE on AWS

Atos has migrated Alsea's operations to SAP RISE on AWS, enhancing Alsea's SAP systems with technical and functional optimizations. This transition involved moving from Madrid's Tres Cantos data cent...er to deployments in Virginia and Texas, refining over 1,200 business processes, adapting 5,000 ABAP programs, and integrating 72 critical interfaces. The migration supports Alsea's operational agility and digital transformation, benefiting brands like Starbucks and Domino's Pizza.

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Atos conduit la modernisation SAP d'Alsea avec une

Atos has led Alsea's strategic migration to SAP RISE on AWS, enhancing Alsea's operational agility and digital transformation. This project involved migrating Alsea's SAP environments and optimizing ...over 1,200 business processes and 5,000 ABAP programs. The modernization strengthens Alsea's platform for future growth and innovation, reinforcing the strategic partnership between Atos and Alsea.

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FC Bayern - Sports - sports

FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes to the cloud, optimizing functions like employee self-service...s and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.

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FC Bayern - Sports - Sports

SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9.5 million fan records. The club used SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fa...n engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.

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Infocenter S.A.E. - Information Technology And Services - information technology and services

Infocenter S.A.E., a leading SAP gold partner in Paraguay, sought to improve its internal HR operations and employee experience by addressing inefficient, manual processes and outdated data managemen...t. By deploying SAP SuccessFactors HCM with embedded SAP Business AI and the Joule copilot, Infocenter automated time-off requests, centralized approvals, and enabled real-time access to employee information. The integration of cloud-based ERP solutions further enhanced process agility and transparency. As a result, Infocenter achieved faster, more intuitive HR workflows, improved data accuracy, and a better employee experience, positioning itself to extend AI-driven innovations to its customers.

Read on →

Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)

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Frequently Asked Questions(FAQ)

for SAP Customer Data Management

What is SAP Customer Data Management?

SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.

SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.

What is SAP Customer Data Management used for?

SAP Customer Data Management is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Loyalty Management and Social Media Management .

What are the top features of SAP Customer Data Management?

Personalization, Recording and Gamification are some of the top features of SAP Customer Data Management.

Who uses SAP Customer Data Management?

SAP Customer Data Management is used by Retail, Media Production and Information Services among other industries.

What are SAP Customer Data Management alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for SAP Customer Data Management.

Where is SAP Customer Data Management located?

SAP Customer Data Management is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.
lightning

Peers used SAP Customer Data Management for engagement management and loyalty management

SAP Customer Data Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (6)
Analytics

4.27/5 ★

Read Reviews (54)
Custom Reports

3.95/5 ★

Read Reviews (44)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (6)
Analytics

4.27/5 ★

Read Reviews (54)
Custom Reports

3.95/5 ★

Read Reviews (44)

SAP Customer Data Management Integrations

SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.69/5 ★

Read Reviews (56)
Data Export

3.20/5 ★

Read Reviews (25)

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for SAP Customer Data Management

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for SAP Customer Data Management

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Data Management

SAP SE News

Product

SAP Security Patch Day April 2026: Critical Vulnerabilities and Authorization Risks

SAP's Security Patch Day for April 2026 addresses critical vulnerabilities, including a CVSS 9.9 SQL injection flaw in SAP Business Planning and Consolidation and SAP Business Warehouse, and high-severity authorization issues in SAP ERP and SAP S/4HANA. These vulnerabilities pose significant risks to financial planning and core transaction processes, necessitating immediate attention to safeguard enterprise systems.

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Executive

SAP Extends Chief People Officer Gina Vargiu-Breuer's Tenure Until 2030

SAP has extended the tenure of Chief People Officer Gina Vargiu-Breuer until 2030, emphasizing leadership stability amid its AI-driven transformation. Vargiu-Breuer, who joined SAP's Executive Board in 2024, is pivotal in aligning workforce strategies with SAP's shift to an AI and cloud-focused model. Her continued role supports SAP's efforts to address AI skill gaps and enhance organizational capabilities.

Read more →
Executive

SAP Extends CPO Gina Vargiu-Breuer to 2030

SAP has extended Chief People Officer Gina Vargiu-Breuer's contract until 2030, signaling a strategic focus on talent strategy as central to AI-driven enterprise transformation. This move underscores SAP's commitment to integrating people and technology decisions, highlighting Vargiu-Breuer's role in advancing SAP's AI initiatives and promoting gender diversity in leadership.

Read more →
M&A

SAP Buys Insurance Software-Writer Camilion - AOL

SAP plans to acquire Camilion, an insurance software company, to enhance its offerings in the insurance sector. This acquisition aims to provide insurers with tools for data analysis and product management, integrating Camilion's capabilities into SAP's existing solutions.

Read more →

SAP SE Profile

Company Name

SAP SE

Company Website

https://www.sap.com/index.html

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

Social

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