SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list." - Blaine Carter
Peer review evidence (same sources as the product rating summary)
"...Its integration with SAP Commerce Cloud makes a lot of sense, as issues around consent and privacy naturally fall within the boundaries of a typical e-commerce solution since these solutions are typically the glass customer touch to interact with an organization online...." A Look Into the 1811 SAP Commerce Cloud Release
"...Find out how Globus, one of Germany's most popular multipurpose shopping destinations, is improving the customer experience with rewards programs and other services supported by SAP solutions. ..." Case Study Globus
"...The SAP Customer Data Cloud (formerly Gigya) provides a Customer Identity Management (social login) Platform that businesses can use to identify their customers using both traditional and social registration, consolidate and manage cross-channel customer data, and customize user experiences through integrations with over 50 marketing and service applications...." Peer review
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
SAP Customer Data Management Customer wins, Customer success stories, Case studies
How efficiently Does SAP Customer Data Management manage your Engagement Management?
Why is SAP Customer Data Management the best choice for Loyalty Management?
How can SAP Customer Data Management optimize your Product Marketing Workflow?
What Are the key features of SAP Customer Data Management for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Blaine Carter Chief Information Security Officer FranklinCovey |
Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
|
Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
|
ArturasVedrickas ProductOwnerDigital Transformation Countdown |
SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
DyFlex - Managed Service Providers - Medium
DyFlex continues path of growth with SAP opportunities
NTT DATA - Technology Services - Very Large
SAP Brings SAP SuccessFactors and Joule to NTT DATA’s Global People and Culture Transformation
NTT DATA - Technology Services - Very Large
NTT DATA awarded Golden Certificate by SAP as Global Operations Partner
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
UTA Pay certified for SAP Cloud Integration
United TranzActions (UTA) announced that UTA Pay is now certified for integration with SAP Cloud solutions, specifically through the SAP Digital Payments add-on. This integration allows SAP customers to access UTA's payment processing capabilities, including credit card and ACH acceptance, while enhancing payment workflow visibility and reducing PCI compliance exposure.
SK, AX-SAP Deepen AI-Native Enterprise Partnership | DBR
SK AX and SAP have signed a Memorandum of Understanding to jointly develop AI-native enterprise solutions. The collaboration focuses on integrating AI into ERP systems and other corporate operations, leveraging SAP's Autonomous Suite and Business AI products. SK AX plans to list its AXgenticWire ERP Suite on SAP's AI Agent Hub marketplace, aiming to enhance ERP implementation and operational quality globally.
Insi Achieves SAP PartnerEdge Sell Status in the United States and Canada, Advancing North American Growth Strategy
Insi has achieved SAP PartnerEdge Sell status in the United States and Canada, allowing it to sell SAP Cloud ERP solutions directly. This accreditation enhances Insi's role from an implementation partner to a full commercial partner, supporting North America's significant SAP renewal cycle.
SAP, Coupa and RapidRatings Lead Supplier Data Platforms
SAP Business Network leads Procurement Magazine's Top 10 Supplier Data Platforms, highlighting its role in global procurement and supply chain collaboration. The platform supports over 6 million suppliers, facilitating $6.5 trillion in annual commerce. It offers compliance support across 41 countries, enabling efficient invoice workflows and data protection.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
How does SAP Customer Data Management address your Social Media Management Challenges?