SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list." - Blaine Carter
Peer review evidence (same sources as the product rating summary)
"...Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers...." Peer review
"...Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers...." Testimonial by Wolfgang Hiemisch, Director of IT Innovation and Development, Globus
"...It enables social lo-gin and social account creation...." Peer review by Employee in Marketing
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
SAP Customer Data Management Customer wins, Customer success stories, Case studies
How does SAP Customer Data Management facilitate Engagement Management?
What Are the key features of SAP Customer Data Management for Loyalty Management?
What benefits does SAP Customer Data Management offer for Product Marketing?
What benefits does SAP Customer Data Management offer for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Blaine Carter Chief Information Security Officer FranklinCovey |
Franklin Covey has chosen SAP’s Customer Data Cloud to help us remain customercentric. In using their platform to house customer data in a single location and secure it,ensures that ourcustomers are always at the top of our priority list. Testimonial By Blaine Carter |
|
Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
|
Miriam Moscovici Senior Director of Research and Innovation BCD Travel |
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
SAP makes it easier for customers to shop for legacy product support, ending EU antitrust probe
JYSK, GBM, DIFARE Group, Plastilene Group - Retail, Technology Services, Pharmaceutical, Manufacturing - Large
SAP and IBM Announce Client Momentum Across IBM Technology and SAP ...
Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SAP positions Verena Siow as Regional President, Asia Pacific
SAP has appointed Verena Siow as the Regional President for Asia Pacific. Based in Singapore, she will focus on driving customer success and accelerating business transformation across the region. Siow has extensive experience in the technology sector and has held various leadership roles at SAP, including President and Managing Director for Southeast Asia.
Verena Siow named new SAP Regional President, Asia Pacific
SAP has appointed Verena Siow as the new Regional President for Asia Pacific. Based in Singapore, Siow will focus on driving customer success and business transformation across the region. With extensive experience in the technology sector, she aims to enhance SAP's AI innovation and enterprise transformation efforts.
SAP names Verena Siow Asia-Pacific President
SAP has appointed Verena Siow as the new president for the Asia-Pacific region. Based in Singapore, she will focus on enhancing customer business value across the region.
SAP promotes Verena Siow to regional president, Asia Pacific
SAP has appointed Verena Siow as regional president for Asia Pacific, based in Singapore. She will focus on customer outcomes and business transformation initiatives. Siow has been with SAP for 15 years, previously leading business suite operations in APAC.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
How does SAP Customer Data Management facilitate Social Media Management?