SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives... a little better everyday, and has helped us unify the Countdown experience with services that are always on and exceed professional standards across the board." - ArturasVedrickas
Peer review evidence (same sources as the product rating summary)
"...We are attempting to gain deeper insights into our user base and ultimately increase the interactions / user engagement on our websites...." Peer review by Edward D.
"...The three key customer data management points for navigating GDPR, CCPA, LGPD, or any other data privacy regulation are:..." Customer Data Solutions Overview
"...We launched a new, socially enabled site last year and chose Gigya to enable login and a number of social sharing activities...." Peer review by Ken B.
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
SAP Customer Data Management Customer wins, Customer success stories, Case studies
What makes SAP Customer Data Management ideal for Engagement Management?
What Are the key features of SAP Customer Data Management for Loyalty Management?
What benefits does SAP Customer Data Management offer for Product Marketing?
Why is SAP Customer Data Management the best choice for Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
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SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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ArturasVedrickas ProductOwnerDigital Transformation Countdown |
SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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Miriam Moscovici Senior Director of Research and Innovation BCD Travel |
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
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Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
Best Designers Inc. - Eyewear - Medium
After Previous ERP Attempts, Best Designers Inc. Goes Live on SAP - openPR.com
Blueward - Enterprise Software - Medium
SAP specialist Blueward absorbs HR subsidiary CoinUs, launches WX division
DACHSER - Logistics - Very Large
DACHSER Migrates HCM to SAP S/4HANA Cloud Using RISE with SAP
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions (FAQ)
What buyers ask before choosing SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SAP testing as a managed capability: PwC
SAP and PwC are exploring a shift in SAP managed services towards an AI-enabled model. This approach aims to enhance operational protection and foster innovation capacity.
Key Takeaways from SAP Connect 2026 Autonomous Enterprise | ERP Today
SAP Connect 2026 emphasized SAP's strategy for the Autonomous Enterprise, focusing on AI integration and governance. Despite limited adoption, SAP aims to enhance compliance and security in AI deployments. The event highlighted the need for foundational capabilities like data quality and ERP modernization for successful AI use. SAP plans to simplify Joule deployments by managing activations and infrastructure.
SAP's USDC Integration Signals Shift in Crypto Treasury Management - OneSafe Blog
SAP has integrated Circle's USDC and EURC stablecoins into its cloud ERP system, SAP Pay, enabling on-chain payments directly within corporate workflows. This integration allows businesses to settle invoices and reconcile transactions automatically, enhancing crypto treasury management and cross-border payments. The move signifies a shift towards making crypto payments a native ERP feature, challenging traditional treasury operations.
SAP has introduced AI-assisted credit report summaries in its S/4HANA Cloud Public Edition 2608, enhancing the Analyze Credit Exposure and Credit Limit Utilization apps. This feature provides generative AI summaries to aid credit professionals in interpreting reports, marking a shift from report generation to interpretation in finance AI. The capability requires activation and may have regional restrictions.
SAP SE Profile
HQ Location
Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany
Employees
10001+
Social
Why is SAP Customer Data Management the best choice for Social Media Management?