SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives... a little better everyday, and has helped us unify the Countdown experience with services that are always on and exceed professional standards across the board." - ArturasVedrickas
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
How can SAP Customer Data Management enhance your Engagement Management process?
What solutions does SAP Customer Data Management provide for Loyalty Management?
What solutions does SAP Customer Data Management provide for Product Marketing?
What makes SAP Customer Data Management ideal for Products & Pricelist Management?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
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Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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ArturasVedrickas ProductOwnerDigital Transformation Countdown |
SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
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Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
|
Max Muller CEO DAIMANI |
Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
Case Studies
CASE STUDY Cirque du Soleil
CASE STUDY Siemens Healthineers
CASE STUDY Coldplay
CASE STUDY FC Bayern
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY NHL (National Hockey League)
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
GFT Acquires Megawork for SAP domain - Nearshore Americas
GFT Technologies has acquired Megawork, a Brazil-based SAP consultancy, marking GFT's entry into the SAP services space. This acquisition aligns with GFT's strategy to integrate AI into enterprise systems and expand its industry presence. Megawork, known for its SAP expertise, will continue to operate independently while GFT plans to incorporate its AI platform, Wynxx, to enhance SAP migrations and implementations.
SAP Logs Higher 2Q Revenue, Operating Profit - MarketScreener
SAP reported a 9% increase in total revenue for Q2, reaching 9.03 billion, with cloud sales rising 24% to 5.13 billion. Operating profit grew to 2.57 billion. Despite missing analyst revenue forecasts, SAP maintained its annual guidance, expecting non-IFRS operating profit between 10.3 billion and 10.6 billion.
Visa and SAP Partner on B2B Payments in APAC Region - PYMNTS.com
Visa and SAP have partnered to enhance B2B payments in the Asia-Pacific region by embedding Visa payments into SAPs enterprise solutions. This collaboration aims to simplify and accelerate digital B2B transactions, allowing enterprises to make secure payments directly within SAP platforms using Visa corporate cards. The solution will initially launch in several APAC countries, with plans for further regional expansion.
Spadel brings Devin into its new SAP S/4HANA environment - Atos
Spadel Group successfully migrated its Bulgarian subsidiary, Devin, from Microsoft Dynamics NAV to SAP S/4HANA, supported by Atos. This transformation enhanced Devin's business flexibility, scalability, and reduced application management costs. The integration with Spadel's existing systems streamlined internal controls and reporting, modernizing Devin's ERP processes.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What makes SAP Customer Data Management ideal for Social Media Management?