SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m." - Balaji Ganesan
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
What makes SAP Customer Data Management ideal for Engagement Management?
What Are the key features of SAP Customer Data Management for Loyalty Management?
What makes SAP Customer Data Management ideal for Product Marketing?
How can SAP Customer Data Management enhance your Products & Pricelist Management process?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
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SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Max Muller CEO DAIMANI |
Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
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ArturasVedrickas ProductOwnerDigital Transformation Countdown |
SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board. |
Case Studies
CASE STUDY FC Bayern
CASE STUDY Rheem Australia
CASE STUDY ALDO
CASE STUDY Team Liquid
CASE STUDY Delta Air Lines
CASE STUDY FC Bayern
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
Alibaba Group and SAP Announce Strategic Partnership to Accelerate AI-Powered Digital ...
Alibaba Group and SAP have formed a strategic partnership to accelerate AI-powered digital transformation for enterprises in China. The collaboration will integrate SAPs business applications with Alibaba Clouds AI and cloud infrastructure, enabling joint solutions for intelligent enterprise operations. This partnership targets digital innovation, data-driven decision-making, and scalable cloud deployments for Chinese businesses.
Google Advances Agent2Agent (A2A) Protocol, Gains Microsoft and SAP Backing
SAP is integrating Googles Agent2Agent (A2A) protocol into its AI assistant, Joule, enabling seamless orchestration of AI agents within SAPs enterprise software ecosystem. This move, alongside support from Microsoft and Zoom, advances interoperability and secure, stateless interactions between AI-driven business applications across platforms.
SAP and Alibaba Group Partner to Accelerate Cloud Transformation
Alibaba Group has entered a strategic partnership with SAP to accelerate its cloud transformation. Alibaba will adopt SAP Cloud ERP Private, SAP Business Suite, and multiple SAP solutions, including SAP Business AI, SAP Business Technology Platform, SAP Ariba, SAP SuccessFactors, SAP Concur, and SAP Emarsys. The collaboration includes a joint go-to-market strategy to deliver enhanced value for global customers.
Five-Time Leader in Gartner Integration Platform-as-a-Service Magic Quadrant - SAP News
SAP has been named a Leader in the 2025 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the fifth year in a row. This recognition highlights the SAP Integration Suites strong capabilities in connecting business processes and applications across SAP and non-SAP systems, supporting productivity and unified integration for enterprises.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
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How does SAP Customer Data Management address your Social Media Management Challenges?