Customer stories

Product Business Settings

SAP Customer Data Management is popular in Retail, Media Production, and Information Services industries and is widely used by Mid Market, Large Enterprise, and Enterprise.

Integrations

Website Builder
Team Collaboration

SAP Customer Data Management Product Overview

SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

How satisfied the customers are with SAP Customer Data Management use-cases

Reviews

"Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions." - Clement Pecheur
"We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oi...ls." - Todd Thompson

SAP Customer Data Management Customer Insights, Testimonials and Case Studies

Why is SAP Customer Data Management the best choice for Engagement Management?

Why is SAP Customer Data Management the best choice for Loyalty Management?

How efficiently Does SAP Customer Data Management manage your Social Media Management?

What benefits does SAP Customer Data Management offer for Product Marketing?

Why is SAP Customer Data Management the best choice for Products & Pricelist Management?

What is SAP Customer Data Management?

SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.

SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.

What is SAP Customer Data Management used for?

SAP Customer Data Management is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Loyalty Management and Social Media Management .

What are the top features of SAP Customer Data Management?

Personalization, Recording and Gamification are some of the top features of SAP Customer Data Management.

Who uses SAP Customer Data Management?

SAP Customer Data Management is used by Retail, Media Production and Information Services among other industries.

What are SAP Customer Data Management alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for SAP Customer Data Management.

Where is SAP Customer Data Management located?

SAP Customer Data Management is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour

Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
SAP Customer Data Management testimonial

Todd Thompson

CIO

dōTERRA

We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson
SAP Customer Data Management testimonial

ArturasVedrickas

ProductOwnerDigital Transformation

Countdown

SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board.

Testimonial By ArturasVedrickas
CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour

Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
SAP Customer Data Management testimonial

Todd Thompson

CIO

dōTERRA

We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson
SAP Customer Data Management testimonial

ArturasVedrickas

ProductOwnerDigital Transformation

Countdown

SAP Customer Data Cloud has really helped us streamline and makethings easier for our customers across different touchpoints of their Countdown digital experience. SAP has shown aninnate understanding of our purpose to help make our customers’ lives a little better everyday, and has helped us unify... the Countdown experience with services that are always on and exceed professional standards across the board.

Testimonial By ArturasVedrickas
 

ERPROOTS' Successful SAP HEC-to-GCP Migration for Saudi-based FMCG Enterprise

ERPROOTS successfully migrated a Saudi FMCG enterprise's operations from SAP HANA Enterprise Cloud to Google Cloud Platform. This migration enhanced performance, reduced infrastructure costs by 30%, ...and improved disaster recovery. The project involved moving 1.8 TB of data with zero downtime, enabling the client to handle increased traffic and explore advanced analytics and automation.

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SAP chosen by HMRC to modernise the UK tax system with secure cloud technology

HMRC has selected SAP to modernize its Enterprise Tax Management Platform, enhancing tax and revenue systems with secure cloud technology. The deployment will use RISE with SAP, including SAP S/4HANA... Cloud and SAP's UK Sovereign Cloud, to improve data access, analysis, and user experience. This initiative aims to strengthen the resilience and security of the UK's tax infrastructure.

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HMRC chooses cloud SAP S/4Hana for tax system overhaul - Computer Weekly

HM Revenue & Customs (HMRC) is transitioning from an on-premise SAP ERP system to SAP's cloud-based S/4Hana as part of the "Rise with SAP" program. This move aims to modernize HMRC's Enterprise Tax M...anagement Platform, enhancing real-time analysis, reporting, and taxpayer experience. The deployment includes SAP's UK Sovereign Cloud and AI capabilities, supporting the UK government's AI goals and future innovation.

Read on →

NV Bekaert SA - Manufacturing - Very Large

NV Bekaert SA, a global leader in steel wire transformation and coating, partnered with SAP gold partner Flexso NV to enhance HR processes by leveraging embedded AI capabilities in SAP SuccessFactors.... The project enabled rapid deployment of AI features, allowing Bekaert to improve HR efficiency and performance management. Employees quickly adopted the new tools, using AI to analyze reports, generate insights, and streamline goal creation, supporting Bekaert's strategy for sustainable growth and innovation.

Read on →

SNP Group - Professional Services - Large

SNP Group, a global software consulting company with over 1,500 employees, modernized its HR landscape by implementing SAP SuccessFactors HCM and leveraging SAP Preferred Success services. The initia...tive aimed to improve efficiency, support a mobile workforce, and provide intuitive HR tools. Key outcomes included 100% on-time go-live, 70% automation of manual HR workflows, and a 24-hour average response time for critical issues. The collaboration with SAP and implementation partner scdsoft AG enabled SNP to overcome technical challenges, ensure business continuity, and lay the groundwork for future innovation, including AI and automation in HR processes.

Read on →

Philips - Health, Wellness And Fitness - Very Large

Philips, a global leader in healthcare technology, sought to improve its talent strategy by gaining better visibility and control over its entire workforce, including employees, contingent labor, and... service providers. By implementing SAP Fieldglass Contingent Workforce Management, Philips achieved 97% visibility into its external workforce and now manages €500 million in yearly contingent worker spend. The solution enabled Philips to make more informed decisions, optimize costs, and efficiently manage its workforce across 25 countries. The company is expanding the program to include services procurement, further supporting its business growth and transformation.

Read on →

Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)

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Peers used SAP Customer Data Management for engagement management and loyalty management

SAP Customer Data Management Features

  • Low
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FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)

SAP Customer Data Management Integrations

SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export


Few API Integrations for SAP Customer Data Management

Software Failure Risk Guidance

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for SAP Customer Data Management

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Data Management

SAP SE News

Product
 

SAP Launches Defense Innovation Hub in Munich

SAP has launched a defense innovation hub in Munich, aiming to enhance digital readiness for modern defense capabilities. The hub integrates software, data, AI, and industry expertise to support operational readiness across personnel, logistics, and supply chains. This initiative aligns with Munich's robust defense and technology ecosystem, fostering collaboration with academic and government institutions.

Product
 

Pathlock Brings Real-Time SAP Threat Detection to Microsoft Sentinel Solution for SAP

Pathlock has integrated its Cybersecurity Application Controls solution with Microsoft Sentinel Solution for SAP, enhancing real-time SAP threat detection. This integration offers SOC teams comprehensive visibility into SAP environments, enabling early threat identification and response. It consolidates SAP and non-SAP threat data, enriching SAP security events with context for streamlined incident investigation.

Partnership
 

KPMG Strengthens Global Collaboration with SAP as an SAP Global Strategic Service ...

KPMG has expanded its collaboration with SAP by becoming an SAP Global Strategic Service Partner. This partnership focuses on co-innovating cloud-native, AI-first solutions, leveraging KPMG's industry expertise and SAP's enterprise applications. The alliance aims to drive digital transformation and deliver AI-enabled, scalable solutions to clients globally, enhancing decision-making and business outcomes.

Partnership
 

SAP Bets On Sovereign AI And Experiential Retail To Deepen Cloud Ties - Yahoo Finance

SAP has announced AI-powered sovereign cloud partnerships with Bell Canada and Cohere, aiming to provide Canadian-operated enterprise AI services. Additionally, SAP launched a retail-focused AI initiative tied to New York Fashion Week, targeting experiential commerce. These efforts highlight SAP's focus on AI in regulated sectors and enhanced customer experiences for consumer brands.

SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

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