Real-World Case Studies and Customer Success Stories with Everest

Everest by Validity helped the Bradford Hammacher Group achieve a 98% inbox placement rate. The company migrated from Return Path... to Everest during the busy holiday season. The migration was simple and did not disrupt productivity. Everest’s deliverability insights and design testing features improved email performance. The team adapted to Apple’s Mail Privacy Protection by focusing on clicks and conversions. Email remains a key channel in their omnichannel marketing strategy.
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Validity’s Sender Certification helped Red Letter Days boost inbox placement to nearly 100%. The company saw a 75% drop in... email bounce rates. Open rates rose by 33% and click rates by 50%. Email-driven revenue increased by 10%. Red Letter Days moved from batch campaigns to targeted, behavior-based email marketing. This led to higher customer engagement and more repeat visits.
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Validity's Sender Certification helped Boozt fix low inbox placement rates after moving to a dedicated IP. Microsoft inbox placement jumped... from 0% to 100%. Overall inbox placement rose from 80% to 99%. Email open rates increased from 20% to 35%. Boozt gained over 1 million SEK in extra monthly revenue. The program gave Boozt better deliverability and more insight into their email marketing.
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Validity helped Furniture Row boost inbox placement rates by 10-15%. Furniture Row used Validity’s email deliverability platform to monitor inbox... placement and improve segmentation. The company implemented DMARC policies to protect sender reputation and stop domain spoofing. Open rates increased by 6-8% and click rates by 5-6%. These improvements led to more in-store traffic and higher revenue.
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Validity Sender Certification helped Boot Barn achieve a 99. 7% inbox placement rate. The company doubled Microsoft inbox placement from...50% to 98.5% overnight. Boot Barn placed 90 million more emails in inboxes each year. This led to an annual revenue uplift of $1.1 million. The team uses Validity’s Everest platform to monitor and improve email deliverability. Boot Barn values Validity’s expert support and strong partnership with their ESP.
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Asda used Validity Sender Certification and BriteVerify to reach nearly 100% inbox placement. This helped them during busy sales periods... like the holidays. Their email program grew both the number and value of loyal customers. Senior CRM leaders at Asda shared their experience in a short video. The focus was on reliable email delivery and customer engagement.
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Validity Sender Certification helped Marks & Spencer reach nearly 100% inbox placement for their email campaigns. The retailer saw a... 20% increase in total opens and an 86% drop in bounce rate. M&S expanded their email list without losing deliverability. Reduced filtering and throttling led to more clicks and higher sales. The program gave M&S confidence to increase broadcast volumes and engage more customers.
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MandM used Validity’s Sender Certification and Everest platform to solve email deliverability issues. The retailer sends two million emails daily,... driving up to 15% of annual revenue through email. Validity’s tools helped MandM achieve a 100% inbox placement rate with major providers. This led to 80 million more emails reaching inboxes each year. MandM also improved list hygiene and reduced bounce rates, supporting future growth in Europe.
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Validity helped BrandAlley reach 100 million more inboxes each year. BrandAlley used Validity's Everest platform and Sender Certification to boost... email deliverability. The company achieved a 99.7% inbox placement rate and a Sender Score of 99. BrandAlley relies on email for 50% of its revenue. Validity's support ensured smooth email operations during business acquisitions and migrations.
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Validity Everest helped J. Jill keep a 99.7% inbox placement rate during three ESP migrations. J.Jill used Everest and BriteVerify...to monitor deliverability, clean their email lists, and plan each migration step. The team avoided major email issues and kept high revenue from email marketing. Even during high-volume periods, they quickly fixed deliverability drops. J.Jill’s email channel now brings in more than double the industry average revenue per email.
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Airtasker used the Everest email deliverability platform from Validity to fix poor inbox placement rates. Their emails were often marked... as spam, causing users to miss important updates. After implementing Everest and completing Sender Certification, Airtasker raised inbox placement from 60% to 99.9%. This change led to a $500,000 increase in annual revenue. The team now uses email for more campaigns and sees better customer engagement.
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Validity helped Easy Voyage improve their email deliverability and sender reputation. Easy Voyage faced weak IP reputation due to acquiring... email addresses from external sources. Validity performed a deliverability audit and guided Easy Voyage through Sender Certification. The company implemented best practices and now monitors email campaigns monthly. As a result, Easy Voyage reduced complaint rates and increased ROI from email marketing.
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GridBuddy Connect helped Meta Platforms, Inc. cut CRM update time by over 50%. Employees used to waste time with manual... data entry and multiple browser tabs. With GridBuddy Connect, users now edit data in one dynamic view. This reduced errors and improved team collaboration. Custom workspaces let teams focus on the fields they need. Managers can track projects and resolve bottlenecks faster.
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Validity’s Sender Certification helped itison fix poor email deliverability and high greylisting rates. The team gained clear insight into email... campaign performance, reducing time spent on troubleshooting. After certification, itison saw emails delivered in seconds instead of minutes. Open rates increased by 11%. The company now experiments more with content and strategy, driving higher engagement.
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Validity helped icelolly. com improve email open rates by 5% in two months. The company used Inbox Monitor and Certification...to track and boost inbox placement. Validity identified deliverability issues and recommended changes to email templates. icelolly.com saw a 6% increase in click-through rates. Customer engagement and loyalty also improved, directly impacting ROI.
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Validity Sender Certification helped Reed. co.uk achieve a 99% inbox placement rate. Reed.co.uk needed to reach both B2B and B2C...clients in a competitive jobs market. They used Validity’s Everest platform to monitor campaigns and fix deliverability issues fast. Certification improved their sender reputation and helped them overcome strict B2B security checks. With these tools, Reed.co.uk increased sending volume and maintained high deliverability.
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Validity Sender Certification helped Confused. com restore their email inbox placement rate from below 80% back to 100%. After dropping...the certification, Confused.com saw a 20% decrease in inbox placement and lost email-driven revenue. Reinstating the solution brought immediate recovery in open and click rates. The team now uses proactive monitoring and daily reports to guide their email strategy. Validity’s support helps Confused.com run high-volume campaigns and stay ahead in email marketing.
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Validity Everest helped Online Education achieve a 98. 1% inbox placement rate. The company had struggled with poor email deliverability,...especially to Microsoft users, which impacted sales and student communication. With Everest and Sender Certification, they gained real-time visibility into email metrics and fixed deliverability issues. They now have 100% inbox placement at Gmail and Microsoft, and a sender reputation score of 97. This led to more sales and better student engagement.
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Edmentum used DemandTools by Validity to merge 1. 5 million duplicate records and migrate data across systems. Their team needed...to clean and standardize millions of student and educator records for reliable business decisions. DemandTools enabled quick deduplication, accurate data migration, and daily Salesforce data maintenance. The admins saved days of manual work and now have clean, reliable data for their operations. Edmentum saw fast ROI from improved data quality and efficiency.
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BARBRI used DemandTools to clean Salesforce data faster. System integrations created duplicate records, slowing sales and causing confusion. With DemandTools’... no code setup, BARBRI automated data cleansing and merged 6,000 duplicate records each month. This saved days of manual work and improved sales productivity. Sales teams now trust their data and focus more on selling.
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Reading For Education used Validity's Everest and BriteVerify to fix email deliverability issues. Before, only 30% of their emails reached... inboxes, hurting fundraising for schools. After switching, they saw a 95.2% inbox placement rate and a 200% year-over-year increase in email revenue. The tools helped them keep their email lists clean and spot problems fast. Now, their emails reach more supporters and help schools raise more money.
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Validity DemandTools helped the University of Arizona clean and manage their Salesforce data. The team modified 1.1 million records, merged... 21,000, inserted 16,000, and updated 205,000 records in just one month. DemandTools stopped duplicate records and made it easy to delete old email results, freeing up storage. This improved student support and made data management faster and more reliable. The university now shares data tasks across teams without bottlenecks.
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Transfr uses Validity DemandTools to keep CRM data clean during company acquisitions. The team relies on modules like Import, Match,... and Tune to maintain reliable Salesforce data. This helps sales reps stay engaged in Salesforce and avoid using spreadsheets. DemandTools turns hours of manual work into minutes. The solution supports business continuity even through major changes.
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Validity Certification helped Emarsys senders boost email performance. Inbox placement rates jumped from 37% to 97% after Certification. Across 20... email programs, open rates rose by 27% and click-through rates by 35%. For the best fit senders, open rates increased by 45% and click rates by 74%. Certification drove an average revenue uplift of £26,250 per 1M emails sent.
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Validity Everest and Sender Certification helped Network Digital Marketing achieve a 99% inbox placement rate. The company sends high volumes... of targeted emails for affiliate campaigns and newsletters. They used Validity’s reporting and best practice coaching to monitor IP health and optimize deliverability. Sender Certification provided extra assurance, resulting in a 14% uplift over non-certified senders. During peak sales, they doubled email volume and saw record net click rates.
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Validity helped MeritB2B boost their average inbox placement rates by over 60%. MeritB2B faced high email bounce rates and spam... trap risks due to cold third-party data. Validity provided accurate reporting on sender reputation and inbox placement. MeritB2B gained new insights into their email data and improved deliverability. Their email program became more effective, supporting better client outcomes.
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Validity's Everest platform helped the DMA boost its email click rate by 54%. The DMA achieved a 98% average inbox... placement rate and a sender score of 99. Everest's list validation and design testing improved segmentation and template quality. Dedicated IP migration and Sender Certification enhanced deliverability. The DMA now reaches more members and sees higher engagement from its email campaigns.
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Validity’s Sender Certification helped FanFinders boost their inbox placement rate to 95%. The program improved their sender reputation, especially with... Microsoft-hosted emails. FanFinders saw a 50% increase in delivery rate and open rates rose to 15%. More members received promotional emails, driving higher engagement. Email marketing now reaches more of their large membership base, supporting revenue growth.
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Validity’s Everest email optimization platform helped TheLoyaltyCo. double Club Individual’s inbox placement rate from 45% to 99%. TheLoyaltyCo. used Everest,... BriteVerify, and Certification to improve sender reputation and reduce spam trap hits by 75%. They also saw a 77% reduction in unknown user rates and a 93% drop in message filtering rates. Click-through rates increased more than open rates, leading to more engaged subscribers and higher revenue for their client. TheLoyaltyCo. now invests further in Validity’s solutions for ongoing deliverability assurance.
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Validity Everest and Sender Certification helped Ice Travel Group complete a complex merger and ESP migration. The company maintained a... 99 Sender Score and 99% inbox placement rate, 13% higher than non-certified peers. Validity's tools ensured smooth deliverability, DMARC compliance, and safe list management. Ice Travel Group now sends large email volumes confidently, even during peak periods like Black Friday. The solution proved cost-effective for protecting key marketing channels.
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Validity helped Individual Restaurants boost their email inbox placement rate from 10%-20% to 90%-100%. Open rates jumped from 5% to... as high as 50%. The company used Sender Certification and list hygiene optimization to fix deliverability issues. This led to fewer customer complaints and more positive responses to offers. A single campaign drove a 20% increase in activations and £200,000 in extra revenue.
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Validity’s Certification helped lm group recover from a drop in email deliverability caused by COVID-19 and a platform migration. The company needed... to reach 43 million users in 40 countries, but reputation metrics and Sender Score fell sharply. After activating Certification, lm group saw sender scores rise to 99 and inbox placement rates reach 97.2% overall and 99.9% for Microsoft/Verizon. The Bravofly brand saw open rates jump 20% and website sessions increase 10%. Certification improved sender reputation and email performance.
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Global Hotel Alliance used Validity Everest to solve email delivery problems. They needed to send more emails without hitting spam... filters. Validity Everest gave them insights to manage global email challenges. GHA achieved almost 100% inbox placement and kept a high Sender Score. Stakeholders were satisfied with the results.
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Validity Sender Certification helped Viajar Barato achieve a 99–100% inbox placement rate for over 10 years. Before using Validity, many... of their emails landed in spam, hurting sales. With expert guidance, they cleaned their contact list and improved email practices. This led to a 24% higher inbox rate than the national average and a 22% revenue boost. Viajar Barato now relies on email as a key sales channel and has expanded to omnichannel marketing.
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Validity’s Everest platform helped The Rank Group boost inbox placement rates from 65-75% to near 100% for global mailbox providers. TRG sends over... 70 million emails yearly, facing strict regulations and complex deliverability challenges. Everest enabled list validation, inbox monitoring, and sender certification, supporting safer gambling initiatives. TRG now achieves 98-99% inbox rates with UK providers and maintains top-tier deliverability even during peak periods. Improved deliverability directly correlates with better commercial results.
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Validity helped bet365 migrate to a new email service provider with almost no deliverability issues. Bet365 achieved a 99.7% inbox... placement rate, 19% higher than non-certified senders. The company sends hundreds of millions of emails each year in a highly regulated industry. Validity’s Sender Certification and real-time deliverability insights were key to success. Bet365 values Validity’s expert support and proactive compliance guidance.
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Validity Sender Certification helped Imperia Online achieve a 99% inbox placement rate. The company placed 172,000 more messages in player... inboxes each year. Before, many emails landed in spam, especially for Yahoo users. Validity provided a structured email strategy and deliverability insights. Now, Imperia Online reaches more players and drives higher engagement.
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Tabcorp used Everest from Validity to improve email deliverability. The company faced challenges with inbox placement and needed better visibility... into email performance. After implementing Everest and completing Sender Certification, Tabcorp achieved a 100% inbox placement rate and a perfect sender score. The solution led to an $80,000 annual revenue uplift. Tabcorp now has full confidence in its email strategy and performance.
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GridBuddy Connect helped Validity, Inc. fix workflow inefficiencies in Salesforce. Sales reps saved hours each week by managing pipeline and... prospects in one grid. Customer success teams got a single view of accounts, cases, and renewals. Real-time risk visibility let leaders act before problems grew. Admin work dropped, and teams focused more on selling and supporting customers. Both sales and service now use one source of truth for better decisions.
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Validity DemandTools helped Ridecell increase usable records from 8% to 22% in three months. In under eight months, Ridecell achieved... 100% usable records. The team reduced time spent on data cleaning and management by 20%. DemandTools automated deduplication, standardization, and lead routing. Improved data quality boosted email deliverability and sales effectiveness. Ridecell now tracks leads and opportunities with confidence.
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Validity’s DemandTools helped Akamai clean up 20,000 accounts per week, up from 200-300 per month. The sales team now trusts... their Salesforce data and spends less time on manual cleanup. Akamai increased clean accounts in Salesforce from 60% to 90%. One full-time employee was redeployed to more productive work. The team can now quickly import, update, and manage data, boosting sales effectiveness.
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GridBuddy Connect from Validity helped Pivotree save hours each week updating CRM data. Employees found it easier to access, update,... and analyze information in Salesforce. The new platform improved data quality and made monthly checks faster. Sales and service teams now share real-time data, leading to better forecasts and higher employee satisfaction. Pivotree’s sales leaders use GridBuddy Connect to coach teams and ensure accurate reporting.
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Validity helped Binance reach 32 million more inboxes per year. Binance used Validity’s email deliverability solutions to improve inbox placement... and sender reputation. The company achieved a multimillion-dollar revenue uplift. Binance now maintains a nearly 100% inbox placement rate with major providers. Validity’s tools and expert support helped Binance standardize email processes and comply with regulations. Binance’s marketing team gained new skills and confidence in email marketing.
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Thornburg Investment Management used Validity DemandTools and BriteVerify to manage Salesforce data. They faced issues with duplicate and inconsistent data... from end users and third-party sources. DemandTools helped them clean up duplicates and standardize records. The team now saves 120 hours every week on Salesforce data management. Their sales and marketing teams benefit from more reliable and accurate data.
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Validity helped Grupo Recovery fix their email deliverability problems. The company had only a 20% inbox placement rate at Microsoft... and was blocked by Gmail. Validity's team cleaned their email list and fixed authentication issues. They used Validity Everest and Sender Certification to improve sender reputation. Grupo Recovery reached 100% inbox placement at Gmail and Microsoft. Weekly deal volume grew from 100 to 1,600, a 16x increase.
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