Real-World Case Studies and Customer Success Stories with Magnolia

Butlin's used Magnolia to start a digital transformation project. The new website lowered bounce rates. Core search and conversion metrics... improved. Magnolia helped Butlin's make their site better for users. The project focused on digital experience and results.
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Magnolia DXP 6. 3 helped Air Canada Vacations migrate from a legacy Hybris CMS to a stable, flexible digital platform....The new system improved campaign speed, allowing homepage takeovers and reliable seasonal promotions. Editors now use governed templates, reducing errors and developer reliance. Magnolia’s API integrations support booking and event systems, ensuring strong performance during peak travel. The platform empowers content teams and supports future growth in travel promotions.
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Magnolia helped Butlin's lower their website bounce rate by 5%. The conversion rate for search improved by 8%. Overall conversions... increased by 12% after using Magnolia for content management. The platform made it easier for marketers and developers to work together. Butlin's teams could now publish content everywhere from one place. Magnolia's user-friendly tools supported Butlin's digital transformation goals.
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Magnolia helped Butlin's modernize its digital experience. The team replaced an outdated CMS with Magnolia's digital experience platform. Content editors... now manage the site without developer help. The new system improved site speed and personalization. Butlin's saw a 5% drop in bounce rate, an 8% rise in search conversion, and a 12% increase in overall conversions. These results came within months of launch.
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Magnolia helped Butlin's modernize its digital booking journey. The old CMS was slow and hard to use. Magnolia made it... easy for content authors to manage the website. Developers could use their preferred tools. Within months, bounce rate dropped 5%. Conversion to search rose 8%. Overall conversions increased by 12%. Magnolia became the single source for all content.
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Magnolia powers 14 Eurofun Group travel brands with a single content hub. Each brand keeps its own identity while sharing... a central platform. Over 100,000 assets are managed in Cloudinary and AI generates multilingual image titles for SEO. More than 100 authors create and publish content in eight languages. Magnolia's setup enables efficient scaling and seamless booking integration, supporting Eurofun's digital growth.
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Magnolia helped Butlin's upgrade its digital experience platform. Butlin's wanted a faster, easier way to manage content and improve the... booking process. Magnolia's user-friendly tools let marketers update content without IT help. The new system made editing faster and improved collaboration. In a few months, bounce rate dropped by 5%, search conversion rose by 8%, and overall conversion increased by 12%. Butlin's saw a return on investment in the first year.
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Magnolia CMS helped Eurofun Group manage digital growth across ten travel brands. The solution unified over 12,000 pages into a... single content hub, streamlining multi-brand management. Magnolia's multi-tree setup enabled easy content creation, multi-language support, and integration with Cloudinary and Tourbook. Eurofun reduced resources needed for digital operations and improved customer experiences. The project delivered efficient workflows and supported global marketing.
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JobRad used Magnolia CMS to speed up content publishing and improve targeting for its marketing team. The company needed a... simple way to update its website with complex information about tax rules and environmental incentives. Magnolia's flexible CMS let JobRad deliver dynamic content, like savings calculators and FAQs, to the right users fast. After switching, JobRad saw up to 400% more site interactions and 20 times more concurrent users during peak hours. Magnolia helped JobRad scale its digital experience and support its mission to get more people on bikes.
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Magnolia CMS helped JobRad's marketing team publish content faster and target the right visitors. JobRad needed a simple way to... update their website with complex business and tax information. Magnolia made it easy for marketers to manage content and launch new digital experiences. After switching, JobRad saw up to 400% more site interactions and 20 times more concurrent users during peak hours. Magnolia enabled JobRad to deliver the right content at the right time, supporting their mission to get more people on bikes.
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Magnolia CMS helped JobRad's marketing team publish content faster and target the right visitors. JobRad needed a simple way to... update their website with complex business and tax information. Magnolia made it easy for marketers to manage content and launch new digital experiences. After switching, JobRad saw up to a 400% increase in site interactions. The platform scaled to handle 20 times more concurrent users during peak hours without delays.
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Magnolia CMS helped JobRad boost user interaction by up to 400% on key website actions. JobRad needed a fast, flexible... CMS to deliver targeted content and handle complex information like tax benefits. Magnolia enabled quick content updates, easy FAQ management, and dynamic modules. The platform supported 20 times more simultaneous visitors without slowdowns. JobRad marketers now focus on delivering the right content at the right time, driving more interest in cycling.
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Magnolia CMS helped JobRad boost site interactions by up to 400%. JobRad needed a fast, easy CMS for its marketing... team. Magnolia let them update content quickly and target users with relevant information. The platform supported dynamic content, improved workflows, and scaled to 20 times more concurrent users with no delays. JobRad now delivers the right content at the right time, helping more people get bikes.
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Magnolia DXP helped Generali Group modernize its intranet for over 70,000 employees. The old portal lacked integration and had poor... user experience. Magnolia provided a scalable, secure platform with SSO, multilingual support, and easy content management. Employees now access a unified portal with custom content and improved collaboration. The communications team can manage content faster and more independently.
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Magnolia DX Cloud helped LVM Insurance redesign its digital presence for agents and customers across Germany. LVM replaced its legacy... CMS with Magnolia's cloud-based platform, enabling faster content updates and easier integration with modern tools. Editorial teams now create and publish content more efficiently, supporting local agencies and customers better. Magnolia's personalization features and multisite capabilities improved customer support and reduced maintenance costs. LVM saw increased efficiency and ROI from the new solution.
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Magnolia helped Helan, a major Belgian health insurer, overhaul its digital platform after a merger. The old Sitecore system was... costly and hard to use, slowing content updates and rebranding. Magnolia and partner Formica built a new, user-friendly website with centralized content management and deep personalization. The new platform cut licensing costs, improved editor efficiency by 30%, and sped up development. Helan saw better conversion rates, faster content delivery, and a stronger digital presence.
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Magnolia DXP helped Generali Group modernize its intranet for 75,000 employees. The old portal lacked integrations and had poor user... experience. Magnolia provided a scalable, secure platform with SSO, multilingual support, and easy content management. Employees now access a unified, customizable portal that matches the corporate website. The communications team works faster with improved workflows and collaboration tools.
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Magnolia CMS helped Baloise migrate 20,000 web pages to a new platform. The Baloise Design System was integrated for brand... consistency across 16 sites. Magnolia enabled easy management of content in multiple languages and countries. Editors can now quickly update sites and add new services. Third-party integrations like job portals and payment tools were added. Baloise achieved a unified digital experience for customers and editors.
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Magnolia DXP helped the VDA consolidate six websites, including IAA MOBILITY and IAA TRANSPORTATION, into a single backend. Editors now manage... content in multiple languages from one platform. Magnolia's headless CMS and containerization made workflows smoother and onboarding easier. The VDA can now launch new features faster and integrate third-party tools easily. The unified system supports flexible design and future growth.
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BMW China switched from Adobe AEM to Magnolia CMS to manage multiple websites for different departments. Magnolia’s WYSIWYG editing interface... lets editors update content without technical help. The migration was easy due to similar system architectures. BMW China now manages sites independently, reducing developer dependency and license costs. Content teams use publishing workflows for better review and control.
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Magnolia DXP helped BCA, the UK's largest vehicle remarketing company, modernize its outdated website. The old CMS limited marketing and... made the business look small. Magnolia enabled BCA to launch a polished, scalable online presence across 33 countries. The new platform improved team engagement and made it easy to update sales and content. Magnolia's headless CMS and React support let BCA move 100% of sales online during the pandemic.
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Prosegur used Magnolia to build a new intranet for 160,000 users across 26 countries. The old system was costly and... hard to use, especially for mobile users. Magnolia's headless CMS let Prosegur connect desktop and mobile users in one global platform. The new intranet integrates with HR and business systems using REST and SOAP APIs. It now handles 270,000 desktop and 70,000 mobile logins each month. Prosegur's team values Magnolia's no-code content management and fast publishing.
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Magnolia helped Prosegur connect 160,000 users in a single global intranet. The old system was costly and hard to use,... especially for mobile users. Magnolia’s Java-based platform improved user experience and reduced costs. The new intranet integrates with HR and business systems, supporting both web and mobile. Prosegur now manages 1900 pages and 3000 news items, with 270,000 desktop and 70,000 mobile accesses monthly.
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Magnolia helped Prosegur connect 160,000 users across 26 countries in one global environment. Prosegur replaced a costly, hard-to-maintain intranet with... Magnolia's Java-based DXP. The new platform supports both internal and external users, integrates with HR and business systems, and works well on mobile. Magnolia's no-code content management made it easy for non-IT staff to use. The intranet now has 1,900 published pages, 3,000 news items, and handles 270,000 desktop and 70,000 mobile visits each month.
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Magnolia DXP helped Uhlmann Pac-Systeme unify 15 business units and product areas into one digital platform. The new system replaced... fragmented websites and outdated technology. Magnolia's composable architecture enabled central content management and seamless integration with tools like Salesforce Marketing Cloud. Uhlmann saw a 30% increase in digital visibility within four months. The platform improved customer experience with a unified portal and personalized dashboards.
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Magnolia DX Cloud helped Aurubis relaunch its corporate and subsidiary websites on a single platform. The company needed multisite management,... multilingual support, and strong security for content managers. Magnolia's digital experience platform enabled fast deployment and easy adaptation to new needs. Hosting by Magnolia let Aurubis focus on digital experiences. The agile approach met a tight project schedule.
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Magnolia Headless CMS helped Music Tribe empower 90% of its business users to manage content independently, far surpassing their initial 50% goal. The platform enabled... seamless integration with Master Data Management and Digital Asset Management systems. Website performance improved, with load times staying below target SLAs even during peak hours. Magnolia reduced IT dependency and freed developers for strategic projects. Music Tribe now delivers better digital experiences across all its brand websites.
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Union Investment used Magnolia to merge 70 websites into one digital platform. They cut costs by reducing maintenance and run-time... expenses. The new system improved how fast they launch new sites. Content authors now work faster with automated migration and single sign-on. Magnolia’s APIs and Azure integration made scaling and integration easy. The platform supports both B2C and B2B sites for future growth.
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Union Investment used Magnolia to merge 70 websites into one digital platform. They cut high operating and maintenance costs by... consolidating code bases and automating content migration. Magnolia's headless CMS improved the authoring experience and enabled easy management of multilingual sites. The new setup reduced time to market for new sites and allowed for vertical and future horizontal scaling. Union Investment now benefits from a flexible, future-proof platform with significant cost savings.
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Liberis used Magnolia Cloud CMS to speed up website updates and support a global rebrand. The marketing team can now... publish content three times faster without relying on developers. Magnolia’s platform lets Liberis manage all content in one place and run digital campaigns across multiple sites. Personalised content is delivered to users based on location and industry. The migration was completed in one month, enabling a successful launch of five websites.
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Magnolia CMS helped Atlassian transform its main website into a flexible marketing and sales channel. Before Magnolia, Atlassian's site was... hard to manage and slow to update, with content changes taking weeks. Magnolia enabled fast content creation, easy translation, and campaign launches without developer help. The team built 41 multilingual pages for 33 countries in 10 languages in just three months. Magnolia handled viral traffic spikes, improved collaboration, and boosted marketing agility for Atlassian's global team.
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Magnolia CMS helped Medela manage 24 global websites with over 13,000 subsites. Medela needed a better user experience for both... customers and content authors. Magnolia enabled a smooth migration to responsive design and flexible content management. The platform supports 50 authors working in 20 languages. Medela can now quickly update content and add new features using APIs. Magnolia’s CMS keeps Medela’s digital presence future-proof and easy to manage.
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Ancestry switched to Magnolia CMS to replace an old, slow content management system. Magnolia made publishing twice as fast and... cut training times. Editors and developers now work faster and have more freedom. Magnolia’s flexible integration fits Ancestry’s systems and supports growth. The platform helps Ancestry deliver personalized, cross-platform digital experiences as it expands into new markets.
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Magnolia CMS helped ffbk Architekten organize over 70 projects into a dynamic, structured website. The new platform made it easy... for clients to find relevant work using filters for typology, status, and region. The site has delivered stable performance for 5 years and supports ongoing client acquisition. The structured data now prepares the firm for future AI-powered archive search. Magnolia enabled a unique tile-based design that matches business areas.
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Magnolia CMS helped Sainsbury's unify its digital presence across brands like Argos, Tu clothing, and Habitat. The company merged multiple... CMS tools into a single, flexible platform. This allowed faster content creation and easier management for authors. Sainsbury's saw significant cost savings and improved customer satisfaction scores. Teams reported higher satisfaction and better control over digital content. Magnolia enabled seamless integration with minimal downtime, supporting a better shopping experience.
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Magnolia CMS helped Dippin' Dots upgrade their outdated eCommerce backend. The old system could not support modern payment methods or... a flexible checkout. Magnolia enabled seamless integration with BigCommerce, allowing Dippin' Dots to offer Apple Pay and Google Pay. Marketers can now easily create and preview content. The result is a better shopping experience and more control for the marketing team.
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Magnolia DXP helped Sanofi migrate 300 websites from Sitecore in under two years. The migration included 70 sites with over... 7,000 pages in less than two months, cutting migration costs per site. Over 500 business users and 80 agency partners now manage web content daily using Magnolia's unified authoring interface. Sanofi achieved 20% faster digital delivery and personalized 40 Healthcare Professional portals. Magnolia's integration supports efficient content creation and localization at scale.
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Prosegur used Magnolia to connect 160,000 users in 26 countries. The old intranet was costly and hard to use, especially... for mobile workers. Magnolia's Java-based platform replaced it, supporting both intranet and extranet. The new system integrates with HR and business tools, and supports mobile and web. Prosegur now has 270,000 monthly desktop and 70,000 mobile visits. The team values Magnolia's no-code content management for fast publishing.
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Magnolia CMS helped Air Europa manage content for 29 global sites in multiple languages. The airline replaced its unstable proprietary... CMS to enable fast, flexible content publishing and personalization. Magnolia's Live Copy tool allowed Air Europa to tailor content for over 25 markets while keeping language consistent. The team achieved segmentation and personalization without IT support, and quickly published content across channels. Magnolia supported both headless and traditional CMS needs, improving workflow speed and stability.
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Prosegur connected 160,000 users with Magnolia. The company used Magnolia's headless CMS to improve digital experiences. This helped Prosegur manage... content for a large user base. The solution supported seamless integration and scalability. Prosegur enhanced user engagement and streamlined content delivery.
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