Real-World Case Studies and Customer Success Stories with LinkedIn Marketing Solutions

WalkMe, a digital adoption platform provider, wanted to scale its LinkedIn advertising campaigns without increasing resources. Their small acquisition team... managed up to 100 campaigns and 10,000 ads monthly, focusing heavily on lead generation. Manual processes limited their ability to optimize and report on campaigns efficiently. By partnering with LinkedIn marketing partner Sprinklr, WalkMe implemented a rule-based system that automated campaign management, creative uploads, and performance tracking, integrating with Salesforce for deeper ROI insights. As a result, WalkMe scaled advertising by 50%, improved reporting, and found LinkedIn leads to be higher quality and less expensive than other platforms.
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Zycus, a global provider of AI-powered procurement solutions, sought to increase brand awareness and generate quality leads among senior procurement professionals in enterprise and mid-enterprise companies across Europe and Asia-Pacific. Facing low brand... awareness and poor lead data, Zycus used LinkedIn’s Matched Audiences to exclude existing customers and target high-quality lookalike audiences with relevant content. They also implemented Lead Generation Forms to streamline data collection and improve lead quality. As a result, Zycus achieved quality lead acquisition in key regions, generated approximately 460 leads per month, reduced cost-per-lead to $29, increased yearly MQL conversions by 150%, and realized a 7.4x ROI on LinkedIn ad spend.
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VMware sought to engage IT decision-makers on the future of work, focusing on remote working, cybersecurity, and business continuity. Partnering with Transmission,... VMware used LinkedIn Conversation Ads to target a professional audience, offering interactive content choices and integrating Lead Gen Forms for seamless engagement. The campaign achieved an open rate over 65%, a click-to-open rate of 6.79%, and a 50% Lead Gen Form completion rate, resulting in a cost per lead of just $92—well below expectations.
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Velocity Global, a Denver-based SaaS company, aimed to sustain rapid growth by adopting a full-funnel marketing strategy on LinkedIn. They used LinkedIn’s... advanced targeting and a variety of ad formats to deliver tailored content throughout the buying journey. By integrating LinkedIn’s Revenue Attribution Report with Salesforce CRM, they were able to measure the true impact of their campaigns on revenue, justifying increased investment in brand awareness and demand generation advertising. The approach enabled them to connect marketing activities directly to business results, providing confidence to scale their efforts.
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Whatfix, a leading Digital Adoption Platform founded in India, used LinkedIn Marketing Solutions to refine its international marketing strategy for long-term growth. Facing plateauing results... in its priority markets of North America and Europe, Whatfix broadened its targeting beyond a narrow cohort of decision-makers to nurture the entire buying committee. This approach, supported by LinkedIn's market intelligence and targeting capabilities, resulted in significant year-on-year increases in leads and opportunities, positioning Whatfix for sustainable international expansion.
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Zoom, a leading provider of cloud video conferencing and online meeting solutions, used LinkedIn Sales Navigator to identify and connect with C-level executives in the Bay Area who shared specific interests, such as hockey. The tool enabled... Zoom's sales team to effectively filter and reach the right decision-makers, enhancing their B2B sales strategy. Greg Holmes, Head of Sales at Zoom, highlighted the value of using InMail and advanced filtering to target the right people and improve sales outcomes.
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Vivun launched an Account Based Marketing (ABM) strategy using LinkedIn's advertising and demographic insights to target and segment key personas along the buyer’s journey. Leveraging LinkedIn Campaign... Manager, Vivun was able to easily segment audiences, deliver optimized content, and track campaign performance. The approach focused on creating highly resonant B2B content, such as reports and webinars, tailored to decision-makers like Directors and VPs. As a result, Vivun attributed 50% of new pipeline and $1.2M in influenced pipeline to LinkedIn, and saw a 32% increase in hand-raisers ready to engage sales.
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Verizon Enterprise Solutions (VES) adopted LinkedIn Sales Navigator to improve the quality and effectiveness of their sales outreach. Previously, VES sales... teams struggled with outdated or incomplete prospect information, making it difficult to build meaningful connections. By leveraging Sales Navigator, VES gained access to richer, more contextual data about prospects, enabling more relevant and credible outreach. The platform helped VES uncover nearly a thousand new prospects, resulting in 72 new opportunities and 13 closed deals. The sales team reported higher confidence, better preparation, and a stronger ability to connect with decision-makers, leading to expanded use of Sales Navigator across the organization.
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Microsoft Middle East and Africa aimed to engage legal and compliance professionals at enterprise businesses with its digital transformation services. The initial approach... of distributing whitepapers through a complex multi-landing-page journey led to low engagement and high cost per lead (CPL). By collaborating with LinkedIn to implement Lead Gen Forms and optimize targeting, Microsoft simplified the customer journey, improved engagement, and significantly reduced CPL.
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Macquarie Data Centres partnered with Digivizer, a certified LinkedIn Marketing partner, to gain real-time insights across all online marketing channels, with a focus on LinkedIn. The goal was... to optimize campaigns targeting large international enterprises seeking colocation data center services in Australia. Digivizer’s analytics platform enabled Macquarie Data Centres to establish performance baselines and implement a test-learn-improve approach from 2022 to 2023. As a result, LinkedIn ad conversions increased by 7.5x, website traffic improved, cost per click dropped by 69%, and click-through rates nearly doubled. The solution provided comprehensive, real-time, multi-channel performance insights, automated reporting, and enabled rapid campaign optimization.
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Microsoft India implemented a six-quarter Brand-to-Demand strategy on LinkedIn to influence over 8,000 decision makers and generate a multi-million dollar sales pipeline. The campaign, running... from October 2021 to June 2023, used customer-centric digital media and localized content to engage targeted enterprises and decision makers across the marketing funnel. By leveraging multiple ad formats and continuous optimization, Microsoft India achieved video view rates (VTR) between 50% and 74%, significantly above the platform average, and established a blueprint for ongoing campaign success.
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Paessler AG, with its agency direct interactive, used LinkedIn Marketing Solutions to scale lead generation and brand awareness for its PRTG Network Monitor software. By leveraging LinkedIn’s... unique targeting and ad formats, they engaged system administrators, reduced cost per lead by 75%, and drove a high volume of quality leads and free trials. The campaign included content marketing, video, and retargeting strategies, resulting in strong engagement and a significant drop in CPL.
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SAS, a leader in analytics and business intelligence, partnered with LinkedIn Marketing Solutions to increase its presence in the ASEAN market. Facing challenges with... fragmented digital campaigns across multiple countries, SAS worked with LinkedIn and i Prospect to launch a cohesive, full-funnel digital campaign. They used engaging ad formats like Carousel Ads, Sponsored Video, and Lead Generation forms, targeting IT decision makers with InMails. This approach generated $2.54 million in sales pipeline and produced leads for the sales team with a short gestation period.
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PagerDuty, a leading digital operations management platform, leveraged LinkedIn's targeting capabilities to achieve success with Sponsored Content. By utilizing LinkedIn's... ad platform, PagerDuty was able to reach and engage a professional audience, enhancing their brand reputation and proactively managing customer satisfaction. The case highlights how LinkedIn Marketing Solutions enabled PagerDuty to efficiently market to their target audience and generate qualified leads.
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Tata Consultancy Services (TCS), a global IT services and consulting company, sought to accelerate growth in APAC markets by enhancing its sales team's ability to acquire, retain, and grow customer accounts. TCS implemented LinkedIn... Sales Navigator to empower consultants, business development reps, and country leads to identify new leads, deepen account insights, and personalize outreach. The solution enabled TCS to uncover missing decision makers, save time with alerts, and prioritize high-opportunity accounts, resulting in improved sales productivity and more effective relationship-building.
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Matmatch, an online platform connecting end users and suppliers of engineering materials, used a full-funnel LinkedIn strategy to drive growth. Their challenge was... to build awareness among engineers and generate high-quality leads among suppliers. LinkedIn enabled precise targeting, high-quality leads, and a range of marketing formats. Solutions included Sponsored Content, Carousel Ads, Sponsored InMail with Lead Gen Forms, ABM, and retargeting. Results: user base grew to over 150,000 in less than a year, 1,000 qualified supplier leads generated, and supplier pipeline grew 10x while reducing cost per lead.
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SYTE, a visual AI technology company, used LinkedIn Marketing Solutions to target eCommerce stakeholders and retail executives in visually driven verticals such as fashion, home décor, and consumer goods. By aligning brand... and lead generation campaigns and leveraging LinkedIn's advanced targeting and A/B testing capabilities, SYTE increased its flow of marketing qualified leads (MQLs) to over 35 per week, improved conversion rates, and closed two LinkedIn-sourced opportunities within five months, all while operating on a limited budget during a hyper-growth phase.
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ThoughtWorks, a global software consultancy, launched its executive publication 'Perspectives' to build a targeted readership among senior executives. Facing a noisy... content landscape, they used LinkedIn's precise audience targeting and Lead Gen Forms to promote the publication and generate quality leads. The campaign resulted in 20x more leads than other platforms, with 90% of marketing qualified leads coming from LinkedIn, and a cost per lead significantly below market average. The approach also increased reach within focus accounts and opened new business relationships.
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ScreenCloud, an IT and services company, used Dreamdata and LinkedIn Ads to address challenges from a shifting customer base and longer sales cycles due to COVID-19. By leveraging Dreamdata's... analytics and LinkedIn's ad platform, ScreenCloud achieved a 2.6x improvement in return on ad spend (ROAS), a 61% close rate on LinkedIn-influenced opportunities, and a 400% increase in revenue attributed to LinkedIn over 14 months. Dreamdata provided insights that restored trust in paid ads, enabled better budget allocation, and uncovered hidden engagement, supporting ScreenCloud's transition from a product-led to a sales-led growth model.
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Zendesk, a San Francisco-based software development company with 5,860 employees, faced the challenge of shifting from in-person to virtual enterprise sales during the pandemic. By leveraging LinkedIn... Sales Navigator, Zendesk's sales enablement team trained their enterprise sales reps to maximize virtual prospecting and research. The tool enabled deeper account research, more relevant customer engagement, and improved lead development. As a result, Zendesk made 6,500 new LinkedIn connections in six weeks, secured 100 qualified meetings, and generated over $100K in monthly recurring revenue in one quarter. 97% of the enterprise sales team reported that Sales Navigator was a game changer for their sales process.
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Unity, a leading real-time 3D content platform, faced the challenge of being perceived solely as a gaming company, limiting its reach into other industries. To address this,... Unity implemented an account-based marketing (ABM) strategy on LinkedIn, targeting stakeholders in non-gaming sectors with tailored educational content and refined audience targeting. By leveraging LinkedIn's Sponsored Content and Lead Gen Ads, Unity increased conversion rates by 45% in specific campaigns and successfully expanded its brand awareness and engagement beyond gaming.
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Xero, a cloud-based accounting software provider for small businesses, used LinkedIn to host a virtual event (#BehindSmallBusiness) targeting small and medium businesses in EMEA. In just two... weeks, Xero integrated LinkedIn Live and LinkedIn Events to build a community of registered attendees, encouraged pre-event interaction, and invested in both organic and paid promotion to maximize reach and engagement. They used polls to gather attendee perspectives and continued engagement post-event by repurposing content into blog posts. The quality of engagement on LinkedIn was reported as far superior to other platforms, making LinkedIn a key channel for Xero's virtual events.
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Webflow, initially a product-led growth (PLG) company, shifted to a sales-led growth (SLG) strategy to accelerate enterprise customer acquisition. To support this... transition, Webflow invested in building an enterprise sales organization and hired its first enterprise marketing leader. Leveraging LinkedIn's advanced targeting capabilities, Webflow was able to identify and reach key enterprise decision makers, optimize marketing and sales strategies, and experiment with new ad formats to increase cost efficiency and drive sales-led growth.
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UiPath, a leading Robotic Process Automation (RPA) company, sought to increase lead generation for its enterprise software solutions. To address this,... UiPath used LinkedIn's Matched Audiences to retarget website visitors who had not previously converted, leveraging LinkedIn Conversation Ads. These ads, delivered via LinkedIn Messaging, offered customizable calls to action, inviting prospects to learn more, try the platform, or contact sales. As a result, UiPath achieved a 67% lead generation completion rate and a 25% increase in click-through rate to landing pages during the campaign.
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Lenovo leveraged LinkedIn Thought Leader Ads to amplify its brand message and drive engagement among business decision-makers. The campaign focused... on positioning Lenovo as an industry thought leader, resulting in increased brand awareness, higher engagement rates, and improved perception among its target audience.
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simpleshow, a SaaS platform for creating explainer videos, leveraged LinkedIn Sales Navigator to expand its reach and create more personalized, valuable touchpoints with prospects and clients. By integrating Sales... Navigator with their CRM and involving all sales-related employees in its use and training, simpleshow improved their ability to research prospects, personalize outreach, and collaborate with marketing to develop targeted personas and messaging. This approach resulted in more effective communication and better engagement with potential customers.
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Spredfast, a social media marketing software company, used LinkedIn Sponsored Content to overcome challenges in targeting social media decision makers for lead generation. By leveraging LinkedIn’s... advanced targeting options—such as job titles, group memberships, and skills—Spredfast achieved a 500% increase in lead production, 7X more qualified responses, 4X higher CTRs, and reduced cost-per-response by 83%. The case highlights the effectiveness of LinkedIn’s precise targeting for B2B marketers seeking high-quality leads.
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Nitro, a global document productivity company, used LinkedIn Sales Insights to address persistent CRM data quality issues. The solution enriched... Nitro's CRM with high-quality data, transforming their approach to territory and account prioritization, and enabling strategic discussions. LinkedIn Sales Insights provided a dynamic view of market penetration and total addressable market, supporting better headcount planning and enterprise adoption strategies. The tool played a pivotal role in enhancing the strategic contribution of Revenue Operations and improving effectiveness for top accounts.
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Spigit, an idea management software platform, leveraged LinkedIn's hypertargeting and Sponsored Content to improve lead quality and conversion rates. By running account-based... marketing (ABM) campaigns tailored to specific verticals such as healthcare and financial services, Spigit used LinkedIn's granular targeting to reach the most profitable audiences. Their data-driven approach included frequent A/B testing and content optimization, resulting in a lifetime click-through rate (CTR) of 0.517% and an engagement rate of 0.567%, significantly exceeding LinkedIn's benchmarks.
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LaunchDarkly, a feature management platform for software development teams, faced the challenge of building brand awareness in a new market. To address this,... they leveraged LinkedIn's advertising solutions, particularly Conversation Ads, to reach and qualify their broad target audience of technology decision-makers and developers. The strategy enabled LaunchDarkly to generate $1.2 million in pipeline and $1.16 million in incremental ARR, with LinkedIn now accounting for about a third of their marketing budget. The company credits LinkedIn's precise targeting and engaging ad formats for their success in demand generation and brand building.
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Personio, a rapidly growing HR tech company based in Munich, develops all-in-one HR management software for small and medium-sized enterprises. Facing challenges from... rapid expansion, changing customer expectations, and the need for efficient international sales processes, Personio adopted LinkedIn Sales Navigator in 2020. The tool enabled their sales team to work faster, more efficiently, and with more relevant customer outreach. Sales Navigator's features, such as Saved Searches, helped Personio target the right prospects and strengthen their personal sales approach, supporting their continued growth across Europe.
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Sage France leveraged LinkedIn Sponsored Content to address new French payroll legislation requiring employers to collect income tax from pay. The campaign targeted... HR and payroll professionals in businesses with 200 or fewer employees, raising awareness, providing support, and generating leads. Sequenced content and retargeting with downloadable guides and LinkedIn Lead Gen Forms resulted in highly qualified leads at less than a fifth of previous costs, over 700,000 impressions, and strong brand positioning as a thought leader during a critical regulatory change.
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Sage, a leading enterprise software provider, targeted Spain-based SMBs to generate quality leads for Sage Live, their cloud-based business management solution. By leveraging LinkedIn's... targeting capabilities, they ran campaigns segmented by company size, used an eBook to address SMB growth challenges, and combined Sponsored InMail with Sponsored Content. The campaign achieved over 50% open rates for InMail, a 4.79% click-through rate to the eBook, and a 39% click-to-lead conversion rate, demonstrating the effectiveness of tailored content and precise targeting for B2B lead generation.
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Signavio used LinkedIn Event Ads as the cornerstone of its lead generation strategy for its flagship event, the 'Business Process Intelligence Tour. ' Facing the...challenge of generating over 5,000 event registrations in just four weeks, Signavio leveraged LinkedIn’s Event Ads and audience segmentation tools to efficiently target and engage key decision-makers. The streamlined ad format enabled quick and easy registration, resulting in nearly half of the 5,000+ sign-ups coming directly from LinkedIn Event Ads. This approach not only boosted event attendance but also generated high-value leads and new sales opportunities for Signavio.
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Sumo Logic, a next-generation machine data analytics platform, faced challenges finding quality leads using outdated prospect lists. By adopting LinkedIn... Sales Navigator, Sumo Logic was able to efficiently identify decision-makers, target niche tech roles, and tailor messaging to prospects. The tool’s advanced search, TeamLink, and newsfeed features enabled faster research, improved team collaboration, and significantly accelerated the sales process. As a result, Sumo Logic embedded Sales Navigator into their sales workflow, closing deals up to 10 times faster and maintaining a competitive edge in the fast-evolving tech industry.
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Pure Storage, a fast-growing enterprise IT and data solutions provider, sought to increase social traction and engagement by activating its global base of employee advocates on LinkedIn. By focusing on... employee advocacy, developing a consistent publishing schedule, and aligning content with employee interests, Pure Storage achieved a 54% increase in unique visitors to its LinkedIn Page, major gains in clicks and shares, and fostered a stronger sense of community and engagement among employees and followers.
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Sysdig, a leader in secure DevOps, needed to reach a niche audience of cloud and security architects and DevOps leaders. Using LinkedIn’s ABM... tools and Lead Gen Forms, Sysdig launched a campaign with Conversation Ads to promote their SecureDevOps Platform and a virtual event. The campaign achieved a few hundred registrations in 10 days at less than $50 per lead, the lowest cost they had seen on LinkedIn, with lead gen form completion rates exceeding 70% and sometimes over 90%. Authentic, peer-to-peer messaging and A/B testing of sender roles further increased engagement.
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A leading financial services provider used LinkedIn Marketing Solutions to improve campaign efficiency and measure deeper conversion metrics. Initially focused on... lower funnel tactics, the client found cost per sign-up benchmarks less efficient than other channels. By collaborating with LinkedIn’s insights team and integrating CRM data for deeper conversion tracking, they discovered that accounts exposed to LinkedIn paid media generated 5x more revenue than non-exposed accounts, and those that engaged with media were 3x more valuable. The case demonstrates LinkedIn’s ability to deliver high-quality reach, larger deal sizes, and more accurate ROI measurement for B2B marketing campaigns.
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A financial services institution aimed to increase its LinkedIn followers and engagement to enable more cost-efficient advertising. Collaborating with LinkedIn... Marketing Solutions, they implemented a multi-format ad campaign using Sponsored Content (mobile) and Dynamic Ads (desktop). This approach resulted in a 20x boost in Return on Ad Spend (ROAS), a 52% increase in target audience followers, and over 8 million impressions. The campaign focused on sharing high-quality, thought leadership content tailored to priority industries, achieving efficient cost-per-follow and expanding the company's reach on LinkedIn.
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Wells Fargo Advisors, one of the largest investment firms in the U. S. with over 20,000 employees, implemented LinkedIn Sales...Navigator to support its next generation advisors program. The tool enabled new advisors to identify and build relationships with potential clients, while helping senior advisors maintain and expand their networks. Results included 74% of advisors reconnecting with existing clients, 57% starting conversations with new prospects, 712 new client opportunities, 24 new clients, and $4.22 million in new client assets in the first year. The program also won a Social Media Leadership Award for its innovative use of Sales Navigator.
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A leading financial services firm sought to increase brand awareness and trust outside the finance sector using LinkedIn's audience targeting and measurement tools. Despite significant investment... in high-quality content, brand awareness remained flat. LinkedIn Marketing Solutions advised segmenting audiences and tailoring content: financial thought leadership for one group, and social contribution content for another. Split testing and post-campaign Nielsen surveys showed a double-digit lift in brand awareness (8% for finance content, 12% for social impact content), demonstrating the effectiveness of combining precise targeting with compelling messaging.
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Visible Alpha, a financial technology firm serving the financial services industry, faced challenges in maintaining relationships and tracking clients as decision makers frequently changed roles. By adopting LinkedIn... Sales Navigator, they leveraged real-time insights, automated alerts, and direct messaging to maintain uninterrupted contact with clients, even as they moved between firms. The platform enabled deeper client relationships, improved engagement, and provided valuable data for targeting and outreach, making it an essential tool for their sales strategy.
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Neuberger Berman, an employee-owned investment manager, aimed to increase its share of voice among Italy’s 30,000+ financial advisors and generate quality leads for its 5G investment fund. Using LinkedIn Video... Ads and targeted campaigns, they engaged the financial advisor community, retargeted engaged viewers with white papers, and integrated LinkedIn Lead Gen Forms. The campaign achieved a 4.13% engagement rate (5x industry benchmark), over 2,400 clicks at a 1.66% CTR, and a cost per lead 61% below industry benchmarks.
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MainStreet, a company that helps high-growth startups find and claim tax credits, leveraged LinkedIn Marketing Solutions to reach its highly specific target audience of tech startups in the US. By using LinkedIn’s... advanced targeting and Sponsored Content, MainStreet was able to simplify its messaging, automate lead generation, and focus on qualified startups. The results included a 400%+ increase in annual recurring revenue (ARR), LinkedIn becoming their top paid acquisition channel, and their Sponsored Content being featured in LinkedIn’s Top Trending Sponsored Content List multiple times.
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Mastercard's APAC Communications team used LinkedIn's targeted reach and a mix of organic and paid strategies, including Sponsored Content and the new Thought Leadership Ads, to amplify brand influence and raise the visibility of business leaders. By promoting authentic,... leader-driven content to targeted business audiences in key Asia Pacific markets, Mastercard achieved a 130% follower growth and improved brand perception. The campaign focused on long-term brand marketing and leveraging LinkedIn's ad formats to reinforce thought leadership and engage relevant audiences.
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Saxo Bank, a global fintech leader in online trading and investing, aimed to expand its presence in new markets such as the UK, Singapore, Australia, Hong Kong, and the UAE. To reach quality,... relevant audiences in these regions, Saxo Bank leveraged LinkedIn's Lookalike Audiences feature to create target segments similar to their existing customers. They used these audiences for Sponsored Content and Video Ad campaigns, resulting in immediate improvements in engagement, with video campaigns exceeding benchmarks for view-through and completion rates.
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LSEG, a leading global financial markets infrastructure and data provider, aimed to reinforce its market positioning and brand perception after multiple acquisitions. The objective was... to increase reach and engagement through an educational video campaign, maximizing video completion rates. LSEG integrated LinkedIn CTV into its first global multi-channel campaign, targeting key decision makers with engaging video content. By leveraging LinkedIn's video solutions and precise targeting, LSEG achieved a 61% decrease in CPM, a 6.8x lift in completed view rate, and an 11% increase in brand trust among decision makers.
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Lombard Odier, a leading global wealth and asset manager based in Geneva, Switzerland, aimed to reach senior-level audiences and build brand awareness through thought leadership. They created a... series of short, animated videos in English and French about sustainability in wealth management and used LinkedIn Sponsored Content to target a highly specific, professional audience. The campaign resulted in a 12% increase in brand favourability, with LinkedIn's sharing and commenting features driving deeper engagement than traditional media channels.
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Morrinson Wealth, a London-based financial services firm managing over £1 billion in funds, used LinkedIn Sales Navigator to diversify its clientele and improve outreach. The tool enabled... precise targeting of their ideal client profile, leveraging rich data and filtering to identify and connect with potential clients. Sales Navigator increased new business leads by 33.8%, improved connection and response rates, and allowed Morrinson Wealth to reach a broader, more diverse client base, including independent business owners. The platform also helped identify key decision makers for their corporate financial planning and wellbeing services.
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Refinitiv, one of the world's largest providers of financial market data and infrastructure, used LinkedIn's advertising solutions to move beyond top-of-funnel awareness and drive high-quality leads and conversions. By leveraging LinkedIn's... advanced targeting, multiple ad formats, and efficient lead generation tools, Refinitiv achieved a 34% increase in click-through rates (CTR) and a 96% reduction in cost per lead (CPL). The campaign focused on delivering thought leadership content, integrating messaging, and optimizing user experience to engage B2B audiences more effectively.
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William & Mary's Mason School of Business faced declining class sizes, falling conversion rates, and longer decision timelines for student admissions. By leveraging LinkedIn... as the primary channel for nurturing website traffic and leads, particularly using LinkedIn Lead Gen Forms and Message Ads, the school improved lead quality, shortened decision timelines, and increased student enrollment by 23%. The campaign also resulted in a 3X increase in ad engagement and an 80% increase in lead-to-application rate.
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Utah State University used LinkedIn's targeted Message Ads and Display Ads campaigns to attract quality graduate students for its business programs. By leveraging LinkedIn's... precise targeting by region, expertise, and career level, the university was able to reach and engage the specific audience needed for its recruitment goals.
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University of South Australia (UniSA) shifted from a campaign-led approach to an always-on, full-funnel marketing strategy on LinkedIn to promote UniSA Online, their digital undergraduate learning platform. This change enabled... them to reduce their cost per application by 21% while maintaining lead quality. Their approach included leveraging LinkedIn’s targeting to reach mid-career professionals, using a mix of Video and Single Image Ads, and optimizing creative through A/B testing. The strategy focused on building consistent brand presence and articulating UniSA Online’s unique value proposition.
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upGrad, India's largest online higher education company, leveraged LinkedIn to combine brand building and demand generation. By launching new online... programs and targeting working professionals, upGrad used LinkedIn's sophisticated targeting, a mix of organic and sponsored content, and always-on content marketing to nurture leads. The campaign resulted in a 56% increase in unique visitors, 87% growth in organic followers in 60 days, 2.3X lift in brand mentions, 20% decrease in cost-per-lead, and 2X improvement in lead-to-enrolment rates.
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SDA Bocconi School of Management, a leading European business school, piloted a LinkedIn lead generation campaign to reach niche audiences, including government officials, for its Masters and executive programs. The campaign achieved... a cost-per-lead 40% below target and generated high-quality leads, leading to the expansion of the campaign to all International MBA and Masters Programs. The success was attributed to precise targeting, ongoing optimization, and collaboration with LinkedIn Marketing Solutions and a media agency.
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OBS Business School, a leading Spanish-speaking online business school, partnered with LinkedIn and Adsmurai to increase student enrolment by capturing higher quality leads. Using LinkedIn Sponsored... Content and InMail campaigns targeted at the Latin American market, OBS achieved a 289% increase in lead volume, a 4% conversion rate to enrolment, and a 1.96% average CTR in 2022. LinkedIn's segmentation and quality audience enabled OBS to connect with prospective students more effectively, supporting the school's growth and market expansion.
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London Business School used a multi-format LinkedIn ad campaign, combining Message Ads, Sponsored Content, and Text Ads, to double clicks, reduce cost per lead (CPL), and gain greater control over their high-value pipeline. The campaign targeted... prospects by field of study, experience, and location, using Lead Gen Forms to simplify the process. Results included a 10x increase in ad exposure frequency, Message Ad CTR rising to 9%, a 17% increase in Lead Gen Form completions, and a 9% drop in CPL, which is now 60% below benchmark. The campaign strengthened brand awareness, lead generation, and share of voice for the Masters in Financial Analysis programme.
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Muck Rack, originally founded as a platform for journalists, has evolved into a public relations management platform. To drive growth... and attract more marketing and sales qualified leads, Muck Rack launched a series of paid lead-generation campaigns on LinkedIn, leveraging LinkedIn Lead Gen Forms and targeted content such as surveys, ebooks, and webinars. By experimenting with different ad types and syncing CRM audiences with LinkedIn targeting, Muck Rack achieved prolific engagement, increased qualified leads, new customer deals, and a low cost per lead, resulting in exceptional ROI.
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Knotch, a content intelligence platform, sought to expand its reach from enterprise clients to SMBs and smaller content teams. To drive engagement... and generate quality leads for its high-value report, 'The 2020 State of Content Careers,' Knotch used LinkedIn's paid ads and advanced targeting tools. The campaign resulted in prolific engagement, over 1100 report downloads, and a significant increase in high-quality leads, validating LinkedIn as a channel for future paid advertising efforts.
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KPI Media used Two Minute Reports (TMR) integrated with LinkedIn Ads to improve reporting and campaign performance for their clients. By leveraging TMR's... real-time data integration and LinkedIn's targeting, KPI Media saved 10 hours per week, detected issues 5x faster, and increased client conversions on LinkedIn Ads by 20%. The solution provided full-funnel visibility, enabled better budget decisions, and demonstrated ROI beyond just lead generation, including opportunity size and revenue.
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Ogilvy Consulting UK transformed its annual Nudgestock behavioural science festival into a global virtual event using LinkedIn Live after the Covid-19 pandemic made in-person gatherings impossible. The 15-hour online... event featured over 35 speakers and a mix of live and pre-recorded content, generating more than 120,000 views and over 35,000 sign-ups. The campaign leveraged Ogilvy’s large LinkedIn following to drive global engagement, and viewers donated over £8,000 to charity during the event.
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Volvo Car Canada used LinkedIn's advanced targeting and ad formats—including Video Ads, Sponsored Content, and especially Carousel Ads—to reach high-consideration B2C customers. Their campaign focused... on increasing engagement, awareness, consideration, and lead conversion. The results included response rates up to three times higher than standard media and a 75% increase in click-through rate for Carousel Ads compared to static posts. The case demonstrates LinkedIn's effectiveness for B2C marketing, especially for brands with long purchase cycles.
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Morris Garages (MG) India used LinkedIn to launch a three-month campaign targeting high-value customers for its luxury SUV, the MG Hector. By leveraging LinkedIn's... precise targeting (by role, seniority, interest, and occasion) and a mix of ad formats (Sponsored Content, Video Ads, Dynamic Ads), MG India achieved its lowest-ever website bounce rate (11%), 3X higher CTR and engagement rates than industry benchmarks, 96% positive sentiment, and a 30% uplift in content marketing score within two months.
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Mercedes-Benz launched the GLB, a three-row SUV aimed at young families, and used LinkedIn to reach a broader, more mass-market audience beyond its traditional ultra-affluent demographic. The campaign, executed... with media agency Merkley + Partners, leveraged LinkedIn's premium, professional audience to drive full-funnel results. The campaign exceeded expectations, achieving 35% more efficient CPCs than similar advertisers, with over 80% of clicks from senior job titles. Creative content and vehicle features resonated with the target audience, supporting both brand awareness and engagement objectives.
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Vistage, the world’s largest executive coaching organization for small and mid-sized businesses, used LinkedIn Boost to amplify its organic posts and reach a broader audience beyond its 75,400 followers. Their goal was... to attract new followers, drive website traffic, and capture leads by promoting content relevant to leadership and executive decision makers. By boosting infographics, articles, and thought leadership posts, Vistage consistently gained over 600 new followers per month and saw improved spend efficiency compared to traditional paid channels.
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PwC's Academy, the talent and skills development business of PwC, used LinkedIn Marketing Solutions to launch the Chartered Financial Analyst (CFA) program in Saudi Arabia. Their objective was... to upskill the finance community and build on their reputation as premium upskilling providers. By leveraging a mix of LinkedIn ad formats, events, and organic content, they achieved significant results: 38% conversions for the first CFA public training program, 1000% ROI, 24% lead form completion, and grew their LinkedIn community to over 60,000 followers. The campaign focused on assertive messaging and targeted audience building, resulting in strong brand awareness and lead acquisition.
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PwC Switzerland used LinkedIn Marketing Solutions to position itself as a customer transformation partner by leveraging industry-focused targeting. They identified five... target customer industries using account and persona analysis, created specific case studies and testimonials, and used thought leadership articles and brand-building ads to increase engagement. LinkedIn products used included Messaging Ads, Sponsored Content, and Retargeting. The campaign resulted in an 11% uplift in CTR, a 135% increase in engagement rates, a 16% increase in time spent on page, and a 13% decrease in bounce rate on the PwC website.
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XCMG, one of the world’s top three construction machinery manufacturers, used LinkedIn Marketing Solutions to drive brand awareness and generate qualified leads globally. Facing the challenge... of engaging diverse international markets, XCMG leveraged LinkedIn’s first-party data to accurately target decision-makers by location, industry, and job function. The company developed a customised content strategy and adopted light localisation to tailor messaging for different regions. As a result, XCMG became the first Chinese machinery manufacturer to reach 100,000 LinkedIn followers, supporting its global growth ambitions.
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SMEC, a global engineering, management, and development consultancy, used LinkedIn to build brand trust, increase awareness, and empower employees as brand ambassadors. Their '70 Years... of Impact' campaign targeted Australia-based clients and potential clients in the engineering and infrastructure industry. Objectives included increasing engagement, strengthening client relationships, boosting employee advocacy, and raising brand awareness, all while working with a small marketing team and limited budget. LinkedIn's precise targeting and professional audience made it the preferred channel for their campaign.
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Rhumbix, a construction technology company specializing in cloud-based workforce management solutions, faced challenges identifying decision makers in a traditionally offline, paper-based industry. By adopting LinkedIn... Sales Navigator, Rhumbix was able to source 78% of opportunities through the platform, achieve a 1.67x increase in deal size, and a 2.44x increase in win rate. The company attributes 69% of influenced revenue to Sales Navigator, which enabled them to build authentic, relationship-driven connections with key prospects in large-scale businesses.
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UOB, a leading Asian bank with a global presence, aimed to support employee mental resilience during the transition to the future of work post-COVID-19. The bank created... a #CareAtUOB video, surprising employees with festive treats, and posted it on their LinkedIn Page. On LinkedIn Marketing Solutions’ advice, UOB boosted the video, resulting in an 85% view rate—three times higher than platform benchmarks—and a 30-40% uplift in overall video view rates. Key tactics included combining organic and paid media, leveraging seasonality, and using video storytelling best practices.
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Old National Bank, following a major merger that doubled its size and expanded its geographic footprint, faced the challenge of establishing its brand and generating leads in new markets. To address this,... the bank adopted LinkedIn Sales Navigator, enabling its business banking team to identify key decision-makers, discover warm paths into accounts, and track buyer intent signals. The rollout included leadership buy-in, gamification, and peer support to drive adoption among over 100 bankers. As a result, consistent users of Sales Navigator generated more leads, met more prospects, and closed more new revenue, helping Old National Bank build credibility and a strong pipeline in unfamiliar territories.
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TD Bank leveraged LinkedIn and QuickFrame to launch a Small Business Month brand awareness campaign using LinkedIn's new Connected TV (CTV) ad format. The campaign targeted... small business decision makers, featured real customer stories, and was executed under a tight timeline with strict financial sector requirements. The CTV campaign generated over 2.6 million video views, achieved high video completion rates, and allowed for easy retargeting, making it a successful first widely-launched CTV initiative for TD Bank.
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TytoCare, a telehealth and virtual care company based in New York and Israel, adopted LinkedIn Sales Navigator to enhance their account-based sales strategy. Facing challenges with... traditional databases that lacked nuanced buyer intent signals, TytoCare leveraged LinkedIn's people-powered data to identify decision makers and build warm connections. The company achieved over 90% company-wide adoption of Sales Navigator, making it their primary source of truth for customer data. Key results include an 86% increase in searches through Sales Navigator and improved collaboration between sales teams. The platform's features, such as buyer intent signals and account mapping, enabled TytoCare to prioritize outreach and build stronger relationships with prospects.
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Lyra Health, a leading provider of global workforce mental health care benefits, used LinkedIn Sales Navigator to support rapid global growth while maintaining a personalized, connection-centered sales approach. With a small... sales team, Lyra Health needed technology that enabled deep human connections and strategic outreach. Sales Navigator provided insights, integrations, and trusted data, allowing the team to prioritize accounts, build trust, and expand into new markets. The tool was critical in helping Lyra Health optimize connections, improve account targeting, and deliver premium service worldwide.
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Scorpion Healthcare, a digital healthcare marketing provider, aimed to raise awareness of its products among senior healthcare decision-makers. By partnering with... LinkedIn, they implemented a multi-touchpoint content marketing strategy using Sponsored Content and Matched Audiences to deliver targeted thought leadership content. Prefilled Lead Gen forms were used to boost conversion rates and collect quality leads. The campaign resulted in a 56% increase in conversions, a 33% decrease in cost per lead, and a 3.14X increase in opportunity-to-customer rate.
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