Real-World Case Studies and Customer Success Stories with LinkedIn Marketing Solutions

Bynder, a provider of digital asset management (DAM) solutions, used LinkedIn's Lead Gen Forms and Sponsored Content to generate high-quality leads among fast-growing and enterprise-level businesses. By tailoring content... to different buyer journey stages and leveraging mobile-optimized, auto-filled Lead Gen Forms, Bynder achieved a 500% increase in leads, efficiently educating prospects and driving demand with a limited budget.
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BMC, a multinational business management software provider, used LinkedIn Sales Navigator to connect with a broader set of decision-makers beyond traditional IT contacts. Facing a shift... in buying power to new divisions, BMC needed to reach new networks and build credibility quickly. By leveraging Sales Navigator's targeted outreach and Lead Builder features, BMC doubled its connections to decision-makers in key segments, achieved a 40x ROI, and successfully entered new markets, such as Latin America, where they brought in 67 new accounts and $3.4M in pipeline within three quarters. Sales Navigator also enhanced BMC's sales culture by providing continuous insights and improving the team's social selling presence.
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Bechtle, one of Europe's leading IT companies with over 14,500 employees and 70,000+ customers, faced the challenge of adapting to new digital sales processes post-pandemic. Traditional outreach methods... became less effective, prompting Bechtle to leverage LinkedIn Sales Navigator for modern, personalized customer engagement. Over seven years, Bechtle implemented a comprehensive enablement program, combining local market knowledge with digital tools to transform its sales approach. The initiative focused on social selling, corporate influencer programs, and continuous internal training, resulting in improved customer engagement and sales effectiveness across its decentralized organization.
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Beamery, a leading AI talent platform, used LinkedIn Ads to generate high-quality B2B leads but faced challenges managing and integrating lead data with their CRM. By integrating Adobe... Marketo Engage, Beamery streamlined lead management, improved reporting accuracy, and optimized campaign performance. This resulted in a 64% lower cost per lead (CPL) for Sponsored Messaging campaigns and a 69% CPL reduction during their Spark Live event, demonstrating significant efficiency gains and improved ROI from their MarTech stack.
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AvePoint, a provider of SaaS solutions for Microsoft 365 data management, aimed to boost global marketing for its #ShiftHappens virtual conference. Using LinkedIn's conversation... ads with geo- and career-specific targeting, AvePoint increased event awareness and lead generation across more than 10 countries. The campaign streamlined conversions, resulting in significantly higher completion rates (33.59% in Germany, 32.59% in France) compared to the global average, and delivered a strong ROI of $5-$8 for every dollar spent.
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Automation Anywhere, a leading intelligent automation platform provider, leveraged LinkedIn Live and paid ads to maximize awareness for a major product launch. With over 100,000... engaged LinkedIn followers, they used storytelling and community-building to drive engagement. Their LinkedIn Live broadcast generated immediate and meaningful engagement, with over 1,000 comments during the event, supported by a team of product experts to foster genuine two-way dialogue. The campaign demonstrated the effectiveness of combining organic and paid strategies on LinkedIn for impactful product launches.
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Alida, a customer intelligence platform used by top global brands, shifted from traditional lead generation to an account-based marketing (ABM) strategy in 2017. By leveraging LinkedIn... Sponsored Content, Lead Generation Forms, Account Targeting, and Sales Navigator, Alida was able to scale digital engagement across targeted accounts in Asia Pacific. The use of LinkedIn's tools resulted in a 5X increase in sales leads, 122% more conversions, and engagement levels exceeding industry benchmarks. LinkedIn's precise targeting allowed Alida to reach senior decision makers and personalize content for diverse audiences, leading to more effective ABM campaigns.
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Aklamio, an industry leader in the Energy, Telco, and Finance sectors, leveraged LinkedIn Sales Navigator to support its international expansion. The company needed... to efficiently identify and engage with the right decision-makers to fuel productive partnerships. By using Sales Navigator and its features like InMail and PointDrive, Aklamio doubled its response rate on LinkedIn, significantly reduced time spent on lead identification, and created more qualified opportunities, supporting its rapid growth and scalable sales approach.
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AECL, a diversified technology business in Saudi Arabia, used LinkedIn Marketing Solutions to transform perceptions of its brand from being seen solely as a defence company to a broader ICT solutions provider. By creating and... distributing thought-leadership content in both Arabic and English, AECL addressed a gap in the Middle East for in-depth technology content in Arabic. Leveraging LinkedIn's targeting and Sponsored Content, AECL reached IT decision makers and senior managers, achieving high engagement—90% of downloads were in Arabic. The campaign followed a sequenced approach, first building awareness and trust before moving to lead generation.
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360Suite, a business intelligence solutions provider, used LinkedIn Event Ads and LinkedIn Live to drive lead generation for its SAP BusinessObjects and Tableau applications. By streaming virtual... events and promoting them with targeted Event Ads, 360Suite tripled event registrations, generated over 2,000 registrations and 632 Sales Qualified Leads (SQLs) in six weeks, and reduced cost per registration to $19. The campaign also leveraged LinkedIn Lead Gen Forms and post-event nurturing, resulting in high engagement and open rates above 50% for follow-up emails.
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Detroit Labs, a custom software development company targeting Fortune 500 clients, sought to stand out and connect with the right audiences using video content. Initially using a... competing platform for their 'Labs Live' talk-show format, they saw only moderate results. After switching to LinkedIn Live and leveraging Sponsored Content, they reached a more relevant professional audience, significantly increasing video views and engagement. Their ad engagement rose by 61%, and a lead generation Video Ad produced 10 quality leads. The approach also allowed for more playful, engaging content, helping Detroit Labs showcase their brand and values to both clients and potential team members.
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Dataiku, a leading AI platform provider, integrated LinkedIn Sales Navigator into its sales approach to better understand where each business is in its AI adoption journey and to improve outreach effectiveness. By embedding Sales... Navigator, Dataiku tailored its sales strategies to the AI maturity of prospects, resulting in a 97% activation rate for Sales Navigator licenses and influencing 97% of company revenue in the last 12 months. The integration with Salesforce CRM and the use of Sales Navigator metrics in team management fostered a cohesive global sales culture, improved lead quality, and increased pipeline generation.
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Cornerstone OnDemand, a provider of cloud-based talent management solutions, used LinkedIn Sponsored Content and conversion tracking to drive engagement and reduce cost per lead (CPL) among HR professionals in EMEA. By leveraging LinkedIn's... precision targeting, the marketing team promoted downloadable eBook assets tailored to different industries and markets, capturing leads and building brand awareness. Conversion tracking enabled campaign optimization, resulting in engagement rates over 1% and CPL less than half that of search advertising.
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Comarch, an IT solutions provider, struggled to build brand awareness and generate quality leads in France. By switching their demand... generation activities to LinkedIn, they significantly improved their business profile and filled their sales pipeline much faster than expected. Their strategy included leveraging LinkedIn's data to identify key audience segments, promoting premium research-led content through Sponsored Content and Sponsored InMail, and closely integrating marketing with the sales team. This approach cut two years from the time needed to build a sustainable business in France, reduced cost per lead, and established Comarch as a credible expert IT partner, especially in the retail and travel/hospitality sectors.
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Cognism, aiming to break into a new market, shifted its marketing budget from cheaper channels to LinkedIn to enhance brand presence and reach its target audience. However, traditional last-touch... attribution made it difficult to prove the impact of LinkedIn campaigns on business outcomes. By connecting their CRM to LinkedIn’s Business Manager and leveraging the Revenue Attribution Report, Cognism gained insights into the influence of their brand marketing on revenue, pipeline, and ROAS. As a result, LinkedIn-influenced deals had 10% shorter deal cycles, 14% larger deal sizes, and an 8% higher likelihood to close. Cognism achieved over 2x ROAS from LinkedIn, improved budget allocation, and expanded into new markets.
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CloudThat, a global leader in cloud computing training and consulting, partnered with Integrately to optimize their LinkedIn Lead Gen campaigns. Before Integrately, CloudThat... struggled with manual lead downloads, delayed CRM syncing, and lead drop-offs. By automating lead transfer to their CRM and streamlining event sign-ups, CloudThat reduced lead outreach time by 320%, increased revenue by 287%, and saw a 120% rise in qualified leads. LinkedIn's advanced targeting and Integrately's automation enabled efficient budget use and minimized funnel friction.
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Circle In, a global software and solution-based startup, used LinkedIn Marketing Solutions to increase brand awareness and generate quality sales leads among business decision-makers and HR professionals. By leveraging a... mix of static images, videos, Sponsored Content, and Lead Generation Forms, Circle In achieved a 42% reduction in cost per lead (CPL), generated an average of 30 leads per month, and attained a click-through rate (CTR) of 0.8%, double the LinkedIn benchmark.
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Census, a leading Data Activation platform powered by Reverse ETL, partnered with the LinkedIn startup team to generate pipeline and secure demos with their ideal customer profile (ICP). By collaborating with... LinkedIn, Census developed a targeted strategy focused on audiences, content, ad products, and campaign structure. This partnership resulted in a 10x (over 1,000%) increase in pipeline from Q3 to Q4, helping Census reach and convert decision makers at data warehouse-native companies.
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GoLinks, an enterprise SaaS productivity solution, wanted to measure the impact of their LinkedIn paid marketing efforts on pipeline and revenue without using a third-party attribution tool. They faced limitations... with Hubspot, such as lack of opportunity data and a last-touch attribution model. By leveraging LinkedIn's free CRM connection to Business Manager and the Revenue Attribution Report, GoLinks gained visibility into top-line and funnel metrics, enabling them to verify marketing effectiveness and track conversions from lead to closed-won opportunity. Results included a 1.69x ROAS, $159K in LinkedIn-influenced revenue, and $1.3M in LinkedIn-influenced pipeline.
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Globality, a leader in autonomous sourcing technology, needed to build a tech stack from scratch to target ideal customer profiles and engage complex buying committees. By integrating LinkedIn... Sales Navigator with Salesforce CRM, Globality leveraged AI-driven insights, Relationship Map, and Account IQ features to map decision-makers, accelerate sales pipeline, and improve sales efficiency. As a result, they achieved larger deals, sourced more deals, and influenced a significant portion of revenue through Sales Navigator.
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GitHub launched a new enterprise flagship event, InFocus, aiming to increase revenue and pipeline from enterprise developers. The digital marketing... team needed to drive event attendance and engagement, moving away from traditional channels like Twitter and Twitch. They leveraged LinkedIn's Sponsored Content, Message Ads, and tested LinkedIn Event Ads (in Beta) to promote the event, precisely targeting audiences and streamlining registration. They also used LinkedIn Live and Inmail campaigns for real-time engagement and follow-up. The campaign marked a transformative shift in GitHub's global social media strategy, highlighting LinkedIn's unique ability to generate and nurture leads for enterprise audiences.
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Gimmonix, a technology company serving the travel industry, used LinkedIn's objective-based advertising to improve both brand awareness and lead generation. By targeting specific... audience segments with Sponsored Content and leveraging LinkedIn's reporting tools, Gimmonix increased conversions by 30% and reduced cost-per-lead by 25% in two months. The quality of leads from LinkedIn was significantly higher than other platforms, with half of LinkedIn leads being sales qualified compared to less than 5% elsewhere.
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Freshworks, a global provider of AI-driven service software, aimed to expand its presence in the US market. To build brand... awareness and trust, and to ensure top-of-funnel marketing investments contributed to conversions, Freshworks leveraged LinkedIn’s Connected TV (CTV) ads. By repurposing video content for CTV and targeting Ideal Customer Profiles, Freshworks achieved 1.5 million impressions, 500,000+ targeted reach, and 60% of viewers fitting their Ideal Customer Profile, significantly boosting their US growth ambitions.
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Fivetran, an automated data integration company, sought to increase top-of-funnel leads and drive conversions among mid-funnel prospects. Partnering with Metadata... and leveraging LinkedIn Lead Gen Forms with dynamic targeting, Fivetran delivered authority-building content to targeted accounts. This approach resulted in 891 leads influencing $2.4 million in pipeline in one quarter, with a lead-to-qualified opportunity rate over 9%, significantly above average. The campaign also enhanced Fivetran's brand credibility and trust as a thought leader in data integration.
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CA Technologies, a leading provider of business management software, faced stiff competition in reaching B2B decision makers. To stand out,... they made LinkedIn a cornerstone of their marketing strategy, building a large following and leveraging both paid and organic engagement. Their LinkedIn Page served as a central hub for content, supported by an employee advocacy program and a hub-and-spoke social strategy. Using Hootsuite, they maintained brand consistency and tracked campaign performance. Notable campaigns like 'Modern Software Factory' and 'STEM 10' achieved high engagement, surpassing LinkedIn's benchmarks, with less than 5% of posts sponsored. Audience insights from LinkedIn and Hootsuite data were key to optimizing content and connecting with their professional community.
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Blackbaud, a leading cloud software company for social good, faced challenges in identifying and targeting the right audiences for their account-based marketing (ABM) strategy due to the complexity of their buyer personas and sales process. By partnering with... RollWorks, an ABM platform and LinkedIn marketing partner, Blackbaud implemented an account-focused approach on LinkedIn. This enabled them to use intent signals, demographics, and firmographics to precisely target key decision makers and users at various stages of the marketing funnel. As a result, Blackbaud significantly increased engagement with new contacts in a new vertical, adding over 1,000 followers from target accounts within three months, and achieved more precise targeting and greater ROI from their marketing efforts.
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BambooHR, a medium-sized HR software company, sought to increase demo interest and generate leads from new buyers while reducing cost-per-lead. They implemented a... 4-tiered LinkedIn ad strategy: promoting thought leadership with Single Image Ads, using Message Ads for demo invitations, leveraging Lead Gen Forms for seamless sign-ups, and retargeting website visitors. The campaign increased cost-per-lead efficiency by over 40% and achieved 53% higher submission rates compared to their website forms.
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Autodesk used LinkedIn Conversation Ads and website retargeting to accelerate their account-based marketing (ABM) efforts in the construction sector. By targeting high-intent... accounts and retargeting blog visitors with personalized Conversation Ads promoting eBook downloads, Autodesk increased cost-per-lead efficiency by 15% and Lead Gen Form submission rates by 28%. The campaign outperformed other social channels and inspired future campaigns focused on bottom-of-funnel conversions and team-based messaging.
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Atlassian aimed to reintroduce its Confluence product, which had been overshadowed by Jira, through a bold, full-funnel brand campaign. Leveraging LinkedIn Sponsored... Content, Thought Leader Ads, and for the first time, LinkedIn’s CTV Ads, Atlassian partnered with Kantar, Noble People, and DEPT to drive double-digit lifts in brand metrics. The campaign achieved a 120% increase in lower funnel engagement, a 17% lift in aided brand awareness, and an 8% lift in top-of-mind awareness, with CTV Ads delivering a 57% incremental reach beyond LinkedIn's core feed. The results validated the effectiveness of combining brand and demand strategies for future campaigns.
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Aha! is a leading product roadmap and marketing planning software company, serving over 5,000 companies and 250,000 users worldwide. In... this case study, Joon Shin from Aha! shares how the company has built trust with its audience by sharing useful content on LinkedIn. The case highlights Aha!'s use of LinkedIn Marketing Solutions to engage professionals, build brand trust, and support their marketing and product launch strategies.
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Adobe rapidly pivoted its annual Adobe Summit from an in-person event in Las Vegas to a fully online experience due to the pandemic. Leveraging LinkedIn's advertising... and organic tools, including their first LinkedIn Live stream, Adobe expanded its digital marketing to reach a global audience. The campaign resulted in pre-event registrations three times higher than their initial goal, over 700,000 online views, and 40 million social impressions. Adobe's success in transitioning to virtual events set a benchmark in the industry and led to requests for best practice sharing from other companies.
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Dell used LinkedIn Marketing Solutions to promote its monitors and client peripherals to IT and business decision-makers, as well as influential end-users. By leveraging Sponsored... Content and short Video Ads with highly visual, data-driven messaging, Dell exceeded all internal targets and industry benchmarks, achieving a click-through rate of 0.52%. The campaign played a central role in Dell’s integrated, full-funnel marketing strategy, driving high-value engagement and significantly increasing the revenue pipeline from digitally engaged audiences.
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Databricks, a cloud-based data and AI platform provider, needed to shift a major in-person conference in London to a virtual format due to the COVID-19 pandemic. To broaden their... reach and drive event registrations, they used LinkedIn Message Ads, targeting director-level and practitioner-level audiences. By leveraging LinkedIn's new A/B testing functionality, they tested different message variations. The version that included a hyperlink and event details in the opening sentence achieved double the conversions at half the cost per acquisition compared to other versions, demonstrating the value of experimentation and LinkedIn's ad platform for high-quality lead generation.
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Dassault Systèmes France used LinkedIn Marketing Solutions to integrate sales and marketing, targeting the Energy and Natural Resources sectors. By combining thought... leadership, lead generation, and a content-led sales approach, they increased pipeline value by 27% and doubled engagement on LinkedIn in three months. The strategy included Sponsored Content, Lead Gen Forms, Dynamic Ads, Sponsored InMail, and Sales Navigator, resulting in higher awareness, more qualified leads, and improved sales conversations.
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Dassault Systèmes, a global leader in computer software, aimed to sell its 3DEXPERIENCE platform to highly targeted B2B audiences across multiple geographies. The company struggled... to generate quality leads on other social networks. By leveraging LinkedIn's advanced targeting and participating in a beta for carousel ads, Dassault Systèmes segmented eBook content to appeal to different audience interests. This approach led to a 40% to 100% increase in conversions in key territories compared to static ads, successfully boosting lead generation.
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Cisco Canada, a leading IT and networking company, sought to improve its digital marketing KPIs, particularly in lead generation and contact acquisition, while reducing costs. By partnering with... LinkedIn Marketing Solutions, Cisco Canada launched targeted campaigns using LinkedIn's advertising tools, including Matched Audiences and precise job role targeting. The campaigns focused on promoting a white paper for the manufacturing industry, resulting in lower lead acquisition costs and improved targeting. Collaboration with LinkedIn specialists further helped Cisco Canada achieve its marketing goals.
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Cisco, a global leader in network systems, faced the challenge of connecting diverse data centre buyers to the most relevant solutions. To address this,... Cisco and its agency DWA Media launched a LinkedIn Conversation Ads campaign that asked buyers about their specific needs (modernisation, automation, or security) and guided them through tailored content and engagement options. The campaign achieved a 62% open rate, 7.6% click-to-open rate, and generated leads at a rate of over 14.6%, with a cost per lead significantly below Cisco’s targets.
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Celonis, a leader in business transformation software, enhanced its flagship event, Celosphere, by leveraging LinkedIn Events and advanced persona-based targeting. After pivoting to... a virtual format in 2020, Celonis used LinkedIn's ad formats and retargeting to secure over 2,000 registrations, reach 80,000 professionals, and generate 4,000 additional views via LinkedIn Live. The campaign targeted key accounts, drove high-quality registrations, and enabled ongoing engagement through retargeting and on-demand content.
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Genesys, a global leader in customer experience software, faced a shift in their primary buyers from IT to C-level executives, requiring a new sales approach. By implementing LinkedIn... Sales Navigator and embedding social selling into their sales processes and CRM, Genesys enabled their sales team to identify leads earlier, engage buyers more effectively, and leverage data-driven insights. The adoption of Sales Navigator led to a 2.2X increase in pipeline growth, a 16% higher win rate, and a 42% increase in deal size for users, with near 100% activation across the sales team.
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Gainsight, a leading software company focused on customer success and product experience, used LinkedIn Sales Navigator to address challenges in identifying and tracking key personas amidst high turnover and organizational change in the customer success industry. By leveraging Sales... Navigator’s persona-mapping and relationship mapping features, Gainsight’s customer success team improved their ability to identify decision makers, enhance peer-to-peer executive alignment, and proactively manage risk in at-risk accounts. The result was a 42% increase in deals won, improved customer engagement, and greater agility in account management and upsell/cross-sell opportunities.
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BusinessOnline, a B2B digital marketing agency, integrated LinkedIn’s Marketing Analytics APIs with their proprietary Dataweld platform to automate and centralize LinkedIn ad campaign reporting. This enabled them... to create dashboards for channel performance, benchmark against industry averages, and streamline internal reporting. As a result, they improved advertiser CTRs by 53%, saved $75,000 per year in reporting costs, and freed up staff to focus on strategic work and customer insights.
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Bizible, a B2B marketing analytics company, needed more accurate and efficient ways to measure and report ROI for their clients advertising on LinkedIn. Their previous process... was manual and error-prone, requiring clients to upload data themselves. By integrating with the LinkedIn Marketing API, Bizible automated data collection and reporting, providing more accurate insights, saving time, reducing churn, and helping generate new sales. The integration allowed for better optimization of ad spend and improved client satisfaction.
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Atomic 212, a leading Australian performance agency specializing in media planning and buying for technology, aviation, retail, and e-commerce brands, faced a 27% year-on-year growth in LinkedIn Ads projects. To scale their... data reporting and improve efficiency, they partnered with Supermetrics, a certified LinkedIn Marketing partner. By integrating Supermetrics’ data connector solutions, Atomic 212 automated data extraction and visualization, saving 20 hours per employee weekly and boosting productivity by 30%. This allowed teams to focus more on strategic analysis and deliver better insights, improving campaign ROI and client outcomes across SaaS, Retail, Logistics, and Trade sectors.
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Apparent, a customer experience agency in Australia, used LinkedIn Audience Network to drive bottom-funnel results for a professional services client. Initially skeptical about... audience networks, Apparent was impressed by the increased campaign reach, frequency, and reduced cost per conversion achieved by combining LinkedIn Audience Network with in-feed ads. The case highlights how LinkedIn's platform provided brand safety, trust, and effective targeting, changing Apparent's perception and encouraging them to use the solution for more clients.
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Corporate Visions, a B2B messaging, content, and sales skills training company, sought to improve lead quality and marketing ROI. By leveraging LinkedIn's... advanced targeting, demographic data, and ad formats like Carousel Ads, they optimized their campaigns, resulting in more than doubling marketing's revenue contribution, surpassing inquiry goals by 193%, and achieving over 2x ROI and a 116% increase in MQLs year-over-year.
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CleverTap, an audience engagement and retention platform, aimed to establish thought leadership and generate a robust pipeline of sales qualified leads (SQLs). By leveraging LinkedIn’s... full-funnel ad strategy—including Sponsored Content, Sponsored InMail, Dynamic Ads, and features like Matched Audiences—CleverTap increased brand awareness, grew its audience organically, and improved MQL to SQL conversion rates. The company used consistent content, remarketing, and targeted campaigns to nurture leads and drive conversions, positioning itself as an industry leader.
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Clever Zebo used LinkedIn Text Ads to precisely target their desired audience in a professional environment, resulting in unparalleled ROI at scale. The case highlights... the effectiveness of LinkedIn's ad platform for reaching business-focused users and achieving measurable marketing outcomes.
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Cenareo, a digital signage SaaS provider, shifted its acquisition strategy during the pandemic to target Corporate Communications and HR departments. Using a two-pronged... LinkedIn campaign with Conversation Ads and Single Image/Video Ads, they generated over 500 high-quality leads in one month, resulting in an estimated pipeline of 180K EUR. The approach focused on educating, nurturing, and building awareness with a new audience.
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Foleon, a content creation platform, sought to cut through digital noise and communicate the benefits of its scalable, engaging, and measurable content experiences. To achieve this,... Foleon launched a humorous LinkedIn campaign featuring animated ads comparing Foleon documents to traditional PDFs. Leveraging LinkedIn's targeting and ad formats (image, video, text ads), Foleon reached segmented audiences, tested creative variables, and collaborated with LinkedIn's team to optimize results. The campaign led to a 5x increase in marketing qualified leads, improved sales and marketing alignment, and boosted engagement and conversions.
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BSBI used LinkedIn Marketing Solutions to target entrepreneurial-minded expats interested in studying and working in Berlin. By leveraging LinkedIn's data... and Message Ads, BSBI promoted the benefits of relocating to Berlin and studying in English, resulting in a 30% improvement in conversion rate from leads to course places and a 3.6x ROI. LinkedIn is now BSBI's main lead generation channel.
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Alliance Manchester Business School, the largest campus-based business and management school in the UK, sought to improve lead generation for its MBA and executive education programs. Facing challenges with... unreliable email lists and broad display advertising, the School turned to LinkedIn's Sponsored Content and InMail to target accomplished professionals in senior management. By leveraging LinkedIn's precise targeting by location, industry, and job seniority, Alliance MBS achieved open rates of 58% and click-through rates of 6%, significantly outperforming benchmarks. The campaigns led to increased quality and volume of MBA applications, with ongoing A/B testing and stronger calls to action further improving engagement.
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7Speaking, a French online language learning company, faced increased competition due to limited digital marketing investment. By leveraging LinkedIn's targeted... advertising solutions, including Sponsored Content and Sponsored InMail, and integrating LinkedIn Lead Gen Forms with their CRM, 7Speaking targeted HR and training functions in large enterprises. This strategy resulted in over 800 marketing qualified leads, a click-through rate above 3%, and more than 10,000 landing page views, significantly boosting their brand awareness and competitiveness.
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Charles Sturt University, Australia's largest regional university, implemented an always-on, full-funnel marketing strategy using LinkedIn Marketing Solutions to stand out in the competitive higher education sector. By leveraging LinkedIn's... targeting capabilities, audience segmentation, and retargeting, the university achieved a 56% reduction in cost-per-start of application within 18 months. The strategy focused on delivering tailored brand messages, targeting based on profession and interests, and retargeting high-intent audiences, resulting in about 72% of applications coming from these segments.
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Flatiron School, a leader in tech bootcamps, used LinkedIn's full-funnel marketing solutions to drive student enrollment, engagement, and alumni success. By integrating marketing,... community management, and career coaching efforts on LinkedIn, Flatiron achieved 2-3x higher conversion rates from application to matriculation with Message Ads compared to other remarketing channels. The school also leveraged LinkedIn Groups for community engagement and used the platform for employer outreach, helping graduates secure jobs. Sponsored Message Ads and video campaigns were key drivers of applications, while organic content and alumni stories fostered high engagement.
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First Finance Institute (FFI) offers online finance certificates in partnership with top business schools. FFI used LinkedIn Marketing Solutions—including Sponsored... Content, Video Ads, Text Ads, and Lead Gen Forms—to target career-oriented professionals and drive enrolment. Leveraging LinkedIn’s precise targeting, FFI achieved a 10-15% landing page conversion rate, a 46% lower cost per lead from Lead Gen Forms, and a 40% lower cost per lead from Text Ads compared to other channels. The campaign aimed to accelerate the marketing funnel and build a community of lifelong learners.
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AMFI, aiming to promote mutual funds as a preferred investment option in India, sought to reach both young professionals and seasoned investors. Their previous sporadic... use of LinkedIn had limited impact, so they adopted LinkedIn’s insight-driven audience strategy and interest-based content plan. This approach enabled precise targeting and high engagement, resulting in AMFI doubling their previous performance, tripling their core audience reach, and achieving a top Content Marketing Score among BFSI peers.
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Alaan, a fast-growing corporate card and spend management platform in the financial services industry, leveraged LinkedIn Ads and Factors. ai’s Conversions API...integration to gain deeper insight into campaign performance and prove ROI. By implementing enhanced conversion tracking (including both online and offline conversions), Alaan achieved a 56% reduction in Cost Per Lead (CPL). The improved attribution enabled better targeting, campaign optimization, and data-driven decisions, ultimately justifying an increase in their LinkedIn advertising budget.
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Agos, a leading consumer lending company in Italy, traditionally engaged its partner companies through in-person meetings. The COVID-19 pandemic forced... a shift to digital, prompting Agos to launch 'Agos Partner,' a digital-first, content-driven B2B communications channel on LinkedIn. Their goal was to acquire 4,000 followers in 12 months, which they achieved in just eight months, doubling their follower count. Notably, 59% of new followers were senior decision makers, far surpassing the 35% benchmark. LinkedIn Marketing Solutions played a key role in building Agos's digital community and strengthening its brand presence among B2B professionals.
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Crestbridge, a global provider of private equity and real estate administration solutions, aimed to improve brand awareness and prospect new clients by leveraging LinkedIn. They participated in... the rollout of LinkedIn’s Boost feature to amplify the reach of organic posts, experimenting with different content types and audiences. By analyzing engagement data, Crestbridge refined its content strategy, adopting a tiered approach to inform, sell, convert, and engage. The intuitive Boost feature enabled broader team participation and ABM-style targeting. Results included a 15x increase in visibility and a 360% uplift in engagement rates compared to organic posts, leading Crestbridge to allocate specific budget for boosted posts as part of its ongoing marketing strategy.
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CreditStacks, a financial services startup, markets a premium credit card for new-to-credit applicants often rejected by major U. S. card companies....Their challenge was to find and engage this specific audience efficiently. By launching targeted LinkedIn campaigns using Video Ads, Sponsored Content, and Website Retargeting, CreditStacks achieved a 150% increase in new customers from June to July 2019 while maintaining the same cost per acquisition (CPA). Key strategies included creating a conversion-optimized landing page and running extensive A/B tests on ad creatives. The company emphasizes data-driven optimization and ad spend efficiency.
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CHG-MERIDIAN, a leading technology company in the financial services sector with over 1,400 employees and operations in 30 countries, sought to address the challenges of modern sales in a rapidly digitalizing world. Facing the need... for greater reach and faster lead generation, especially during the pandemic, CHG-MERIDIAN adopted LinkedIn Sales Navigator in 2020 to replace legacy databases and enhance international sales efficiency. The company implemented regular training and close marketing-sales coordination to maximize the tool's value, resulting in improved lead generation, better customer understanding, and a stronger corporate image.
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Beroe Inc. , a global provider of procurement intelligence and advisory services, launched Beroe LiVE, the world’s first on-demand procurement...intelligence platform. To drive sign-ups and engagement for this new product, Beroe leveraged LinkedIn’s professional network for targeted content distribution and precision audience targeting. The campaign focused on procurement professionals, resulting in LinkedIn contributing 53% of new logo acquisitions and 40% of new member sign-ups, with a 30% lower cost of acquisition and a 15% higher approval rate compared to other platforms.
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Deloitte, one of the 'big four' professional services firms, sought to amplify the impact of their annual Readiness Report during the World Economic Forum in Davos. Facing stiff competition... for attention, Deloitte leveraged LinkedIn Live for the first time to share their findings, enabling real-time, two-way engagement with a global professional audience. The initiative resulted in high-quality feedback, increased engagement, and the ability to repurpose live content for further promotion. Building on this success, Deloitte plans to expand the use of LinkedIn Live for future reports and events, and is developing internal best practices for live streaming.
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Colliers, a leading diversified professional services and investment management company with 19,000+ employees, used Hootsuite and LinkedIn Campaign Manager to promote two APAC webinars in 2023. By applying insights... from their first campaign in May to a second campaign in October, they increased event registrations and attendance by 35%. The solution involved targeted single-image ads, refined audience targeting, and coordinated scheduling using Hootsuite, resulting in higher engagement, more leads, and improved campaign performance.
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Clozd, a provider of win/loss analysis for B2B solution providers, sought to improve the accuracy of its sales data. Traditional sales intelligence... tools were insufficient, so Clozd adopted LinkedIn Sales Navigator, integrating it with Salesforce (SFDC). This provided real-time, self-reported data, enabling more personalized and accurate outreach. As a result, 85% of Clozd’s closed deals were sourced and 90% influenced by Sales Navigator. Key features like CRM Sync allowed Clozd to track contacts’ career moves and add new accounts efficiently, significantly enhancing their sales process and data hygiene.
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Global Business Owners (GBO) is an international business network for company owners, partners, founders, and leaders. GBO used LinkedIn's Sponsored... InMail to drive spectacular growth, targeting potential new members with personalized messages. The campaign achieved a 78% open rate, generating around 800 leads and 400 new booked guests monthly, and growing membership by 150 new members per month, far exceeding expectations. The quality and targeting of leads enabled GBO to expand its headcount faster than planned.
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The Abu Dhabi Department of Culture & Tourism (DCT) launched a targeted video campaign on LinkedIn to encourage business travellers to extend their stay and explore Abu Dhabi's leisure and cultural offerings. Using LinkedIn Audience... Insights, DCT segmented and targeted key audience groups, such as business travellers and culture enthusiasts, with tailored video content. The campaign achieved significant engagement, including a 45% uplift in company page visits and engagement rates well above industry benchmarks, providing DCT with valuable audience insights for future campaigns.
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Flight Centre Travel Group, a global travel company, improved its B2B sales opportunities by integrating Oracle Eloqua with LinkedIn Marketing Solutions. Facing the challenge... of managing complex, global marketing programs for diverse customer segments, Flight Centre automated and personalized its campaigns, shifting from batch-and-blast tactics to targeted, industry- and persona-specific messaging. This resulted in higher-quality leads, improved deliverability, and greater efficiency, enabling sales teams to prioritize prospects more effectively, especially during the COVID-19 pandemic when customer retention became critical.
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Flight Centre, a global travel management company based in South Brisbane, Queensland, with 7,690 employees, improved its B2B sales opportunities by integrating Oracle Eloqua with LinkedIn. By automating and... personalizing their marketing campaigns, they shifted from batch-and-blast tactics to targeted, industry-specific messaging, resulting in higher-quality leads and improved efficiency. The integration enabled seamless information flow between marketing and sales, enhanced lead nurturing, and supported customer retention during the COVID-19 pandemic. The use of LinkedIn Lead Gen Forms and Eloqua allowed for scalable, personalized campaigns and better lead scoring across markets.
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BMW Group Malaysia launched a LinkedIn campaign to introduce the BMW 330Li M Sport to high-value professionals in Malaysia. By leveraging LinkedIn’s... precise targeting and audience exclusion features, they reached 160,000 ideal consumers, achieving a 42% lower cost per impression and a 21% lower cost per lead compared to their benchmarks. The campaign successfully filled their leads pipeline and drove test drive bookings among their target audience.
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Audi Mena used LinkedIn Marketing Solutions to launch its flagship Audi A8 model across nine Middle Eastern markets. By leveraging LinkedIn's... audience insights and advanced targeting, Audi and its agency PHD targeted high-net-worth individuals and government-related industries, resulting in high engagement and quality lead generation. The campaign achieved a 35% video view rate, 22% video completion rate, and a 5.7% click-through rate, engaging over 300,000 relevant professionals and building a strong pipeline of high-value prospects.
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Audi used LinkedIn's advertising solutions to launch its flagship electric vehicle, the e-tron, targeting premium auto buyers and e-mobility influencers. Leveraging LinkedIn's Carousel... Ad format and advanced targeting, Audi showcased the e-tron's innovative features and reached an audience with high purchasing power. The campaign achieved a best-in-class CTR of 2.31%, the highest conversion rate among all platforms used, and an engagement rate of over 4%. Insights from LinkedIn helped Audi refine its messaging and better understand its target market, positioning Audi as a leader in carbon neutral driving.
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Bendigo Bank used LinkedIn Marketing Solutions to launch a refreshed B2B marketing campaign targeting small and medium businesses (SMBs) and mid-market companies. By implementing full-funnel... best practices and leveraging LinkedIn's platform, the bank achieved multi-million-dollar pipeline opportunities within two months, representing a return of 100x its marketing investment. The campaign increased brand awareness, audience engagement, and set the foundation for ongoing demand generation. The success led Bendigo Bank to adopt an always-on marketing strategy with LinkedIn.
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Crédit Agricole Italia's Corporate Banking division used LinkedIn Sales Navigator to digitally transform its customer acquisition process. The tool improved... visibility into market opportunities, streamlined sales planning, and accelerated deal closures. Account managers leveraged advanced search and InMail to quickly identify and connect with key decision-makers, resulting in faster sales cycles and new customer wins. The adoption of Sales Navigator enabled organization-wide social selling, better sales data, and a more responsive, personalized approach to prospects, all during a period of significant disruption in the sales profession.
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First Midwest Bank, a relationship-based regional bank in the Midwest, adopted LinkedIn Sales Navigator and integrated it with Salesforce to enhance their prospecting and sales outreach. The bank faced... challenges in driving new business due to the lack of in-person networking during 2020. By leveraging Sales Navigator, bankers identified warm connections, improved digital selling, and increased win rates by 61% for deals sourced through the platform. The integration with Salesforce streamlined workflows and encouraged greater CRM adoption. The case highlights the successful shift from traditional to modern, technology-driven selling in the financial services sector.
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BlackLine, a leading provider of cloud-based accounting and financial software, used LinkedIn Marketing Solutions to drive webinar registrations and expand its global digital marketing footprint, especially in APAC. By leveraging LinkedIn's... ad targeting and Sponsored InMail, BlackLine successfully reached accounting and finance decision-makers, resulting in over 500 webinar registrations with more than 60% attributed to LinkedIn. The quality of leads from LinkedIn was higher than other platforms, prompting BlackLine to further invest in content marketing and optimize their messaging strategy on LinkedIn.
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CliftonLarsonAllen (CLA), a leading accounting and professional services firm with over 130 offices and 9,000 professionals, sought to improve net new client growth while maintaining strong client retention. In 2024, CLA... integrated LinkedIn Sales Navigator with their technology stack, including Microsoft Dynamics 365, to enhance lead generation, sales growth, and client retention. The implementation involved cross-functional coordination, robust training for 1,500+ client relationship leaders, and the development of a playbook to drive adoption. Results included enhanced lead targeting, increased collaboration across teams, and continuous improvement through ongoing training and feedback.
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AGL, Australia's largest private electricity generator, used LinkedIn's Thought Leader Ads to amplify executive voices and boost brand reach. By featuring their... Chief Customer Officer in a campaign, AGL achieved 10x greater reach, 3x more post interactions, and 2x higher engagement rates compared to organic performance. The success of this trial has made Thought Leader Ads a key part of AGL's digital strategy to support their transformation story and strengthen their reputation as a leader in energy transition.
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ACCIONA, a leader in renewable energy and sustainable infrastructure, used LinkedIn's native video and Sponsored Content to raise global awareness and engage investors and opinion leaders. Their campaign targeted... investment decision-makers, opinion leaders, and energy specialists across five key markets, reaching over 1.2 million professionals. The campaign achieved a video view rate of over 44% and a completion rate above 16%, far exceeding industry benchmarks. LinkedIn's segmentation and analytics enabled ACCIONA to engage relevant audiences, multiply ROI, and gain transparency on audience engagement, especially among senior enterprise professionals.
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Adarma, a UK-based cybersecurity leader, sought a more targeted sales strategy to efficiently identify and engage the right decision-makers in their target market. Previously, their sales... team spent weeks manually sorting through thousands of leads. By adopting LinkedIn Sales Insights and Sales Navigator, Adarma streamlined their lead discovery process, enabling fast, data-driven targeting of key buying committee members. The solution unified sales and marketing efforts, improved executive adoption due to intuitive UX, and allowed for flexible, evolving prospecting. As a result, Adarma now builds stronger business relationships and delivers better customer experiences.
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FireEye, a global leader in intelligence-led security-as-a-service, aimed to improve lead quality and reduce cost per lead (CPL) for their digital campaigns. By leveraging LinkedIn... Sponsored Content and Conversion Tracking, and partnering with AdStage and Just Media Inc., FireEye targeted IT decision makers, optimized ad spend, and achieved a 17% conversion rate and $52 CPL, surpassing previous benchmarks. The campaign also resulted in a significant increase in click-through rate (CTR).
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Coface, a global player in trade risk management, implemented LinkedIn Sales Navigator integrated with their CRM to modernize their sales organization and accelerate growth. The solution enabled... real-time data access, AI integration, and localized adoption strategies, empowering sales teams to tailor their outreach. As a result, Coface doubled revenue derived from Sales Navigator each year and achieved a 6x annual ROI. Their sales transformation program also won the Gold Award for Client Acquisition Strategy from ActionCo.
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Centraal Beheer, a leading Dutch insurance company and part of Achmea, used LinkedIn Sales Navigator to rejuvenate its sales pipeline and strengthen both new client acquisition and existing relationships. Facing a decline... in sales-sourced leads, Centraal Beheer implemented Sales Navigator with a focus on advocacy, training, and executive sponsorship. The platform enabled account managers to generate new leads, manage relationships more strategically, and leverage insights from LinkedIn activity to build value-based connections. The adoption of Sales Navigator became even more valuable as the company pivoted to virtual selling during the Covid-19 pandemic, resulting in improved commercial outcomes and closer alignment between sales and marketing.
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Colliers APAC, a leading professional services and investment management company, used LinkedIn and Hootsuite to promote two APAC webinars in 2023. By leveraging learnings... from the first campaign, they refined their targeting and marketing strategy, resulting in a 35% increase in event attendance, 36% more registrations, a 30% higher engagement rate, and 3.5x more impressions. LinkedIn and Hootsuite became essential tools for their regional campaigns, enabling better productivity, accurate reporting, and improved visibility across teams.
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CBRE, the world's largest commercial real estate services and investment firm, transformed its marketing strategy by shifting 75% of its investment to digital and social media. To promote its... Urban Photographer of the Year (UPOTY) competition and reach a broader, more creative audience, CBRE used LinkedIn Sponsored InMail for the first time. This allowed them to precisely target both professional and hobbyist photographers globally, ensuring their messages reached active and engaged users. The campaign marked a shift from traditional to digital-first marketing, leveraging LinkedIn's hypertargeting and one-to-one communication capabilities to increase contest entries and engagement.
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Dockers, a division of Levi Strauss & Co. , aimed to re-engage modern professionals and reconnect with lapsed audiences by...leveraging LinkedIn's advertising solutions. Their campaign focused on building brand awareness among millennials, reconnecting with Gen X and boomers, and reinvigorating the conversation around workplace fashion. The solution included a striking video ad campaign, Carousel Ads, and targeted content, reaching decision-makers and young professionals. The campaign achieved 57% market penetration, exceeded all KPIs, and saw engagement rates for video and Carousel Ads surpass LinkedIn benchmarks by 31% and 33%, respectively.
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Christian Dior, a leading luxury French fashion house, sought to maintain top-of-mind awareness and connect with both current and future customers beyond traditional peak seasons. By leveraging LinkedIn's... audience targeting and diverse ad formats, Dior segmented its campaigns by audience traits such as gender, seniority, and job roles, delivering tailored content year-round. This approach enabled Dior to grow brand awareness, position itself as a thought leader in craftsmanship, and boost engagement through immersive video and storytelling formats, resulting in increased loyalty and audience investment in the brand.
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Gatorade, a leading food and beverage company, aimed to grow its Gatorade Performance Partner community of sports professionals by increasing membership and engagement among athletic trainers, coaches, and dietitians. Partnering with OMD... USA and Adjective & Co., Gatorade used LinkedIn Marketing Solutions for precise targeting and engagement, leveraging Sponsored Content with static, dynamic, and video ads. The campaign resulted in a 69% increase in LinkedIn followers and a 53% increase in brand engagement, prompting Gatorade to consider further LinkedIn initiatives.
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The Center for Creative Leadership (CCL), a nonprofit focused on leadership development, leveraged LinkedIn Events to enhance brand value and gain deeper insights into its audience. Previously, CCL saw... strong engagement with LinkedIn Live but lacked detailed attendee data. By hosting a one-day virtual conference with seven sessions via LinkedIn Events, CCL achieved 4,000 registrations and high live viewership, far surpassing previous LinkedIn Live metrics. Pre-event nurturing with a gated landing page generated 2,500 new email leads. The initiative improved audience understanding, brand awareness, and lead generation at minimal cost.
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Crane Worldwide Logistics, a global supply chain services provider, adopted LinkedIn Sales Navigator to modernize its sales approach and reduce lengthy sales cycles. By leveraging Sales... Navigator, the sales team was able to quickly identify and connect with multiple decision-makers within target accounts, saving weeks of prospecting time and reducing the average sales cycle by three to six months. The platform also became integral to sales rep evaluations, with the Social Selling Index (SSI) score used as a key performance metric. As a result, Crane Worldwide strengthened its business relationships and maintained accounts even when primary contacts changed, gaining a significant competitive advantage in the logistics industry.
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Design Pickle, a graphic design company offering subscription-based services, aimed to grow its customer base among small- and mid-sized businesses (SMBs) using LinkedIn's targeted advertising. By focusing on... SMB owners and leveraging LinkedIn's audience targeting and ad formats, they drove 463 new signups (including 64 for their Pro plan) and generated approximately $1.8 million in revenue in the second half of 2019, with a 19% lower cost than competing ad platforms. The campaign's success continued into the next year, quickly surpassing signup targets. Design Pickle credits LinkedIn's agility and precise targeting for their marketing success.
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DNV, a global leader in assurance and risk management, leverages LinkedIn Sales Navigator to strengthen customer relationships and support its mission of advancing safety, sustainability, and ESG agendas. By using Sales... Navigator, DNV's sales and marketing teams identify key stakeholders, gain buyer insights, and engage with the right message at the right time. This digital approach has improved customer relationship scores, supported sustainability goals by reducing travel, and enabled a hybrid engagement model, reinforcing DNV's position as a trusted advisor to leading organizations worldwide.
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DKSH, a leading provider of market expansion services in Asia, particularly in healthcare, partnered with LinkedIn to leverage Sales Navigator. The tool helps... DKSH identify and connect with key decision makers in real time, especially amid high people mobility in the industry. Sales Navigator enables DKSH to discover new business opportunities, focus on meaningful connections, and efficiently engage with potential clients, supporting their growth ambitions in the Asian healthcare market.
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Cotton Incorporated, a not-for-profit organization funded by U. S. cotton growers and importers, aimed to build awareness and connect with...decision makers in industries like fashion and retail. They used LinkedIn's carousel ads to showcase the benefits and applications of cotton, target specific job titles, and drive traffic to industry-focused landing pages. The campaign allowed them to measure engagement at the card level and optimize their approach, resulting in increased engagement and awareness for their trade-focused initiatives.
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Baumer, a leading manufacturer in industrial automation, sought to modernize its sales approach by integrating LinkedIn Sales Navigator into its sales and marketing processes. Facing the challenge... of connecting with global leads more efficiently, especially during the pandemic, Baumer used Sales Navigator to maximize lead generation, engagement, and digital outreach. The company ran local campaigns, webinars, and InMail training, resulting in nearly 60,000 new connections and over 11,000 saved leads. The cross-team collaboration between sales and marketing was key to their success, and Baumer plans to continue leveraging Sales Navigator in future campaigns.
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Fuji Electric used LinkedIn Marketing Solutions to expand its international presence and drive high-quality leads for its Power Electronics, Semiconductor, Power Generation, and F&B Distribution businesses. By launching its... LinkedIn presence in 2021 and employing an integrated organic and paid media strategy, Fuji Electric achieved significant business results, including higher-than-average lead gen form completion, engagement, and clickthrough rates. Their campaign to promote vending machines to global retailers resulted in 1.4x lead gen form completion, 1.2x engagement, and 1.3x clickthrough rates compared to LinkedIn platform averages. The company found LinkedIn leads to be of much higher quality than those from traditional tradeshows, enabling them to secure meetings with target companies.
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Alma, a company focused on simplifying access to high-quality, affordable mental health care, used LinkedIn's full-funnel marketing solutions to reach mental health care professionals in a highly targeted and authentic way. By leveraging brand... awareness campaigns, conversation ads, and retargeting strategies, Alma achieved a 6:1 ROI, generated 30% more signups, and maintained a cost per lead 25% lower than benchmarks. Their empathetic, human-centered messaging and niche targeting led to high engagement rates and significant business impact, making LinkedIn a key channel for their paid marketing efforts.
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Canada Post, a 253-year-old postal service, needed to modernize its sales and marketing operations to connect with more decision makers and stay competitive. By implementing LinkedIn... Sales Navigator, they were able to broaden their reach, build relationships with multiple stakeholders, and leverage social selling. The rollout began regionally and expanded company-wide after early ROI was demonstrated. Sales Navigator enabled Canada Post to identify prospects more effectively, share targeted content, and track Social Selling Index scores. The results included a 58X ROI in the first year and influence over 17.6% of the sales pipeline, making Sales Navigator a key part of their sales strategy.
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ASE Group, one of the world's largest providers of outsourced semiconductor manufacturing services, shifted from a physical to a digital marketing strategy by launching its first-ever digital campaign on LinkedIn. The campaign focused... on top-of-funnel brand awareness, aiming to increase brand familiarity, drive engagement with key audience segments, and grow its LinkedIn Page followers. Using Sponsored Content and LinkedIn’s targeting capabilities, ASE Group achieved a 2X engagement rate versus industry benchmarks within the first three months, reinforcing its global brand outreach and professional community engagement.
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Caverion, a leading provider of technical solutions and services for buildings and infrastructure in Europe, used LinkedIn Marketing Solutions to enhance its content strategy in Germany's facilities management sector. By implementing the... LinkedIn Insight Tag and leveraging influencer posts, Caverion gained granular insights into its website visitors, generated a valuable list of target accounts for sales, and significantly increased engagement. Within one month, the company captured 40 Marketing Qualified Leads, exceeded click-through rate targets with Sponsored Content, and informed future content strategy based on responsive sectors and functions.
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