Real-World Case Studies and Customer Success Stories with LinkedIn Marketing Solutions

360Suite, a business intelligence solutions provider, used LinkedIn Event Ads and LinkedIn Live to drive lead generation for its SAP BusinessObjects and Tableau applications. By streaming virtual... events and promoting them with targeted Event Ads, 360Suite tripled event registrations, generated over 2,000 registrations and 632 Sales Qualified Leads (SQLs) in six weeks, and reduced cost per registration to $19. The campaign also leveraged LinkedIn Lead Gen Forms and post-event nurturing, resulting in high engagement and open rates above 50% for follow-up emails.
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TransparentBusiness, preparing for an IPO in a saturated market, needed to generate significant brand equity and awareness to drive $100M in investor capital before December 2021. To differentiate, they... launched Unicorn Hunters, a reality TV series where startups pitch to global investors and celebrity judges. Their marketing goal was to achieve expansive digital reach and 25 million views per episode. TransparentBusiness used LinkedIn for targeted investor outreach, leveraging static banners, video ads, text ads, sponsored messages, and live streaming. They utilized LinkedIn’s custom Mass Affluent segment and Acxiom partnership for precise targeting of high-net-worth individuals, optimizing campaigns for maximum awareness and engagement.
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Aklamio, an industry leader in the Energy, Telco, and Finance sectors, leveraged LinkedIn Sales Navigator to support its international expansion. The company needed... to efficiently identify and engage with the right decision-makers to fuel productive partnerships. By using Sales Navigator and its features like InMail and PointDrive, Aklamio doubled its response rate on LinkedIn, significantly reduced time spent on lead identification, and created more qualified opportunities, supporting its rapid growth and scalable sales approach.
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Freshworks, a global provider of AI-driven service software, aimed to expand its presence in the US market. To build brand... awareness and trust, and to ensure top-of-funnel marketing investments contributed to conversions, Freshworks leveraged LinkedIn’s Connected TV (CTV) ads. By repurposing video content for CTV and targeting Ideal Customer Profiles, Freshworks achieved 1.5 million impressions, 500,000+ targeted reach, and 60% of viewers fitting their Ideal Customer Profile, significantly boosting their US growth ambitions.
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Microsoft in Australia broadened its B2B targeting strategy beyond just IT and business decision makers, recognizing the diversity of modern buying committees. By leveraging LinkedIn... Audience Network, Microsoft was able to scale its reach and engage targeted audiences both on and off the LinkedIn platform. This approach enabled them to deliver tailored marketing messages in the right contextual environments, increase marketing efficiency, and maintain precise audience targeting even outside of LinkedIn.
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AvePoint, a provider of SaaS solutions for Microsoft 365 data management, aimed to boost global marketing for its #ShiftHappens virtual conference. Using LinkedIn's conversation... ads with geo- and career-specific targeting, AvePoint increased event awareness and lead generation across more than 10 countries. The campaign streamlined conversions, resulting in significantly higher completion rates (33.59% in Germany, 32.59% in France) compared to the global average, and delivered a strong ROI of $5-$8 for every dollar spent.
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LMS365, a cloud-based learning platform integrated with Microsoft 365 and Teams, sought to drive growth by generating quality leads across global markets including the US, UK, Canada, LATAM, DACH, France, and Denmark. The marketing team... used LinkedIn's targeting and audience insights to run localized and always-on campaigns, focusing on HR and Learning & Development professionals. Key results included 74% of MQLs from always-on marketing and a 2.5x higher Lead Gen Form completion rate versus benchmarks. Localized creatives outperformed English versions in non-native markets, and always-on, split-tested campaigns increased lead volume and efficiency.
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Harness. io, a continuous delivery-as-a-service platform, faced challenges in efficiently routing and provisioning leads generated from LinkedIn Lead Gen Forms,...resulting in delays and lost requests. By integrating LinkedIn with Zapier, Harness.io automated account provisioning and lead routing, eliminating manual steps and increasing speed-to-lead. This automation improved lead engagement, made the process repeatable and scalable, and enabled better UTM tracking and lead organization before reaching their Marketo system.
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Salesforce India aimed to shift brand perception and increase brand familiarity among mid-market decision makers in India. To achieve this,... they launched a highly localised and personalised eight-week multi-channel brand campaign, with LinkedIn as the only social platform. The campaign combined paid and organic strategies, including objective-based advertising, A/B testing for personalisation, and employee advocacy. Results included doubled engagement rates for personalised ads and over 40,000 engagements from employee posts, demonstrating effective penetration and resonance with the target segment.
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Talon. One, a leading promotion engine for scaling businesses and enterprises, adopted a full-funnel marketing strategy on LinkedIn to generate...high-quality leads at scale. By investing in top-of-funnel content and retargeting higher-intent prospects based on engagement, Talon.One achieved a 20% retargeting conversion rate, with 1 in 5 prospects becoming a lead. The company leveraged LinkedIn's precise audience targeting to support its persona-based marketing approach.
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Siemens Digital Industries Software integrated LinkedIn Sales Navigator with Salesforce CRM to target a broad range of personas and expand global reach. The integration ensured... data integrity and enabled tailored outreach to C-suite and other key decision-makers. As a result, Siemens shortened its sales cycle by 3 to 6 weeks on average and doubled the rate of bringing in new decision-makers compared to teams not using Sales Navigator.
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CloudThat, a global leader in cloud computing training and consulting, partnered with Integrately to optimize their LinkedIn Lead Gen campaigns. Before Integrately, CloudThat... struggled with manual lead downloads, delayed CRM syncing, and lead drop-offs. By automating lead transfer to their CRM and streamlining event sign-ups, CloudThat reduced lead outreach time by 320%, increased revenue by 287%, and saw a 120% rise in qualified leads. LinkedIn's advanced targeting and Integrately's automation enabled efficient budget use and minimized funnel friction.
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VMware sought to engage IT decision-makers on the future of work, focusing on remote working, cybersecurity, and business continuity. Partnering with Transmission,... VMware used LinkedIn Conversation Ads to target a professional audience, offering interactive content choices and integrating Lead Gen Forms for seamless engagement. The campaign achieved an open rate over 65%, a click-to-open rate of 6.79%, and a 50% Lead Gen Form completion rate, resulting in a cost per lead of just $92—well below expectations.
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Oyster, a global employment platform, was experiencing rapid growth and needed to maintain momentum through effective digital marketing. With a small... marketing team, they partnered with Metadata, a B2B operating system and LinkedIn Marketing Partner, to optimize and manage their LinkedIn campaigns. Metadata's AI-driven platform enabled Oyster to efficiently create, optimize, and sync campaigns to LinkedIn, leveraging advanced targeting features like Matched Audiences. This partnership allowed Oyster to reach key decision makers across companies of all sizes and industries, resulting in a 50% increase in Leads to Opportunities rate.
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Larsen & Toubro Infotech (LTI), a global technology consulting and digital solutions company, used LinkedIn's Marketing Solutions to launch its new data and cloud service offerings to US-based companies it had never engaged before. By leveraging LinkedIn... for account-based marketing (ABM), LTI was able to precisely target key decision-makers in net-new accounts, build brand awareness, and support its sales initiatives. The case highlights the importance of sales and marketing alignment and the effectiveness of LinkedIn's precision targeting and audience quality for ABM strategies.
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Microsoft Canada sought to increase brand and product awareness among business professionals in Canada, targeting senior decision-makers with locally relevant content. They used LinkedIn... Video Ads to deliver curated and locally produced video content to a professional audience, leveraging LinkedIn’s targeting capabilities. The approach allowed Microsoft Canada to move customers further down the funnel and exceed video campaign KPIs. Testing and audience segmentation, with a focus on 15-second videos, were key to their success.
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Monte Carlo, a San Francisco-based data observability tech company, needed to reach a narrowly defined Ideal Customer Profile (ICP) and shorten their lead-to-opportunity transition window to under three months. By leveraging LinkedIn's... native targeting and partnering with Metadata, Monte Carlo optimized their lead data and campaign performance, generating over 800 leads in a single campaign, achieving 58X ROI on influenced opportunities, and 14.3X ROI on triggered opportunities. Their approach focused on targeting data leaders, especially directors in data engineering roles, at companies with 200 to 5000 employees.
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Cornerstone OnDemand, a provider of cloud-based talent management solutions, used LinkedIn Sponsored Content and conversion tracking to drive engagement and reduce cost per lead (CPL) among HR professionals in EMEA. By leveraging LinkedIn's... precision targeting, the marketing team promoted downloadable eBook assets tailored to different industries and markets, capturing leads and building brand awareness. Conversion tracking enabled campaign optimization, resulting in engagement rates over 1% and CPL less than half that of search advertising.
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Vivun launched an Account Based Marketing (ABM) strategy using LinkedIn's advertising and demographic insights to target and segment key personas along the buyer’s journey. Leveraging LinkedIn Campaign... Manager, Vivun was able to easily segment audiences, deliver optimized content, and track campaign performance. The approach focused on creating highly resonant B2B content, such as reports and webinars, tailored to decision-makers like Directors and VPs. As a result, Vivun attributed 50% of new pipeline and $1.2M in influenced pipeline to LinkedIn, and saw a 32% increase in hand-raisers ready to engage sales.
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Rohde & Schwarz, a global technology group with its Asia Pacific headquarters in Singapore, faced challenges in growing its prospect database due to regional diversity and low brand awareness. By shifting from... traditional marketing channels to digital marketing, specifically leveraging LinkedIn's integrated organic and paid strategies, the company achieved up to 80% lower cost per lead compared to industry benchmarks. The Asia Pacific team used LinkedIn to drive brand awareness, nurture prospects, and generate quality leads, successfully transforming their marketing approach and pipeline efficiency.
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Talkdesk, a leading provider of enterprise cloud contact center software, aimed to improve demand generation efficiency and set a goal of driving $10 in pipeline for every advertising dollar spent. By implementing LinkedIn... Lead Gen Forms, which prepopulate user data and reduce form friction, Talkdesk increased their pipeline to nearly $11 per dollar spent. Key ROI metrics improved significantly: leads increased by 415%, conversion rate by 116%, cost per lead decreased by 38%, and return on ad spend rose by 83%. Granular LinkedIn targeting and a mix of organic and paid strategies contributed to these results.
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TetraScience, a provider of the world’s first R&D Data Cloud for life sciences, sought to expand its reach among pharma and biotech companies by leveraging LinkedIn Sales Navigator. Facing challenges in... identifying and targeting the right personas for account-based marketing, TetraScience used Sales Navigator’s advanced search and lead organization features to build clean, relevant target lists and connect with economic buyers. As a result, 74% of deals in their CRM were influenced by Sales Navigator, and they achieved a 5.3x increase in deal sizes won, rapidly expanding their sales channel post-Series B funding.
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O'Reilly, a leading provider of technology learning solutions, used LinkedIn to drive quality B2B leads in international markets, specifically in Asia Pacific. By adopting a... bottom-funnel, always-on strategy and tailoring content to different audience segments, O'Reilly achieved a 2-3x higher conversion likelihood for audiences exposed to 6-10 ad impressions, a 3x increase in Lead Gen Form completion rate after expanding targeting, and a 65% reduction in average cost-per-lead. Key success factors included warming up cold audiences, broadening targeting criteria, and leveraging LinkedIn insights for optimization.
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Globality, a leader in autonomous sourcing technology, needed to build a tech stack from scratch to target ideal customer profiles and engage complex buying committees. By integrating LinkedIn... Sales Navigator with Salesforce CRM, Globality leveraged AI-driven insights, Relationship Map, and Account IQ features to map decision-makers, accelerate sales pipeline, and improve sales efficiency. As a result, they achieved larger deals, sourced more deals, and influenced a significant portion of revenue through Sales Navigator.
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Firebolt, a cloud data warehouse start-up, shifted from pure lead generation to a full-funnel, brand-to-demand marketing strategy on LinkedIn. This change resulted... in a 6X increase in MQL-to-SQL conversions (from 2% to 12% in four months), despite a decrease in lead quantity. The strategy focused on building brand awareness and product knowledge to improve lead quality and drive high-intent leads, helping Firebolt compete against larger brands in the market.
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Snowflake, a cloud-based data storage and analytics platform, used LinkedIn's Thought Leader Ads as their primary event marketing tactic to drive excitement and attendance for their first-ever Dev Day event in 2024. By retargeting engaged... audiences with ads from internal and external thought leaders, Snowflake achieved a 21% CTR and secured registrations from 40 targeted accounts. The campaign demonstrated that Thought Leader Ads produced a 2.7x higher CTR than Single Image Ads, significantly boosting engagement and event sign-ups among their technical audience.
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Softcat, a UK-based IT infrastructure services company, needed a virtual selling solution to support remote sales during the pandemic. They implemented LinkedIn... Sales Navigator as the backbone of their sales tool stack, leading to high adoption rates and impressive results. Sales Navigator's integration capabilities, dashboard features, and InMail functionality enabled Softcat's sales teams to engage customers more effectively, identify new accounts, and streamline sales activities. The tool became central to their sales process, driving productivity and successful customer engagement.
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Khoros, a provider of software and services for customer engagement, used LinkedIn Marketing Solutions to drive business growth in the APAC region. By mapping customer... personas to LinkedIn’s targeting, leveraging Matched Audiences, and using Company Growth filters, Khoros built custom audience segments. They tested multiple campaign assets to optimize engagement and used analytics to refine performance. Integration with internal systems allowed sales and marketing teams to validate lead quality, resulting in LinkedIn becoming their number one lead generation engine, accounting for 60% of all qualified leads in Australia and New Zealand.
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HireQuotient, founded in 2021, leverages Generative AI and skills intelligence to automate talent sourcing, assessment, and hiring. As a young,... cloud-native company with global ambitions, they used LinkedIn Ads to drive international expansion, particularly in the US and UK. Initially, they ran global ABM campaigns focused on lead generation, achieving a 55% lead relevancy rate. To scale growth, they broadened targeting, refined ideal customer profiles, and adopted a full-funnel marketing strategy on LinkedIn, localizing campaigns for each market. This approach improved brand awareness, nurtured consideration, and optimized lead quality and campaign performance.
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SAP, a global leader in business process software, sought to improve its sales practices in a competitive environment. By adopting LinkedIn... Sales Navigator and implementing a 'Train the Trainer' program, SAP enabled its salesforce to adopt digital selling behaviors at scale. This approach led to significant results: sales reps using digital selling were 1.3x more likely to hit quota, saw a 55% boost in sales performance, and closed 3.6x more deals. The company also grew its network by 20% year over year, with individual success stories including million-dollar opportunities sourced through Sales Navigator.
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Lucid, a leader in visual collaboration software, implemented a data-driven, full-funnel marketing strategy leveraging LinkedIn and intelligent integrations. This approach enabled... Lucid to increase lead generation completion rates by 120%, decrease cost-per-lead by 72%, and boost brand awareness investment by 229% year-over-year. By targeting senior decision-makers at large organizations and optimizing creative messaging, Lucid achieved high engagement and conversion rates, setting a new benchmark for B2B marketing effectiveness.
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Aha! is a leading product roadmap and marketing planning software company, serving over 5,000 companies and 250,000 users worldwide. In... this case study, Joon Shin from Aha! shares how the company has built trust with its audience by sharing useful content on LinkedIn. The case highlights Aha!'s use of LinkedIn Marketing Solutions to engage professionals, build brand trust, and support their marketing and product launch strategies.
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PTC, a global technology company serving over 28,000 customers, sought to improve its ability to reach and influence key decision-makers at target companies. Facing the challenge... of buyers making decisions independently online, PTC needed a way to engage prospects earlier in the buying process. By deploying LinkedIn Sales Navigator across its global sales force, PTC standardized social selling practices, empowered reps to build relationships, and leveraged content and insights to connect with the right contacts. The initiative led to more deals sourced, higher win rates, and improved sales effectiveness within one year.
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Lucid Software, a leader in visual collaboration software, implemented a full-funnel brand-to-demand strategy using LinkedIn's ad platform. Their approach combined... bottom-up (Product-Led Growth) and top-down (Thought Leadership and Account-Based Marketing) tactics, leveraging video creative and targeted ads. As a result, Lucid achieved a 120% year-over-year increase in lead generation completion rate, a 72% decrease in cost per lead, and a 229% increase in brand awareness investment. The campaign also saw a significant lift in engagement among senior-level employees at large organizations.
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Atlassian aimed to reintroduce its Confluence product, which had been overshadowed by Jira, through a bold, full-funnel brand campaign. Leveraging LinkedIn Sponsored... Content, Thought Leader Ads, and for the first time, LinkedIn’s CTV Ads, Atlassian partnered with Kantar, Noble People, and DEPT to drive double-digit lifts in brand metrics. The campaign achieved a 120% increase in lower funnel engagement, a 17% lift in aided brand awareness, and an 8% lift in top-of-mind awareness, with CTV Ads delivering a 57% incremental reach beyond LinkedIn's core feed. The results validated the effectiveness of combining brand and demand strategies for future campaigns.
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BambooHR, a medium-sized HR software company, sought to increase demo interest and generate leads from new buyers while reducing cost-per-lead. They implemented a... 4-tiered LinkedIn ad strategy: promoting thought leadership with Single Image Ads, using Message Ads for demo invitations, leveraging Lead Gen Forms for seamless sign-ups, and retargeting website visitors. The campaign increased cost-per-lead efficiency by over 40% and achieved 53% higher submission rates compared to their website forms.
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Blackbaud, a leading cloud software company for social good, faced challenges in identifying and targeting the right audiences for their account-based marketing (ABM) strategy due to the complexity of their buyer personas and sales process. By partnering with... RollWorks, an ABM platform and LinkedIn marketing partner, Blackbaud implemented an account-focused approach on LinkedIn. This enabled them to use intent signals, demographics, and firmographics to precisely target key decision makers and users at various stages of the marketing funnel. As a result, Blackbaud significantly increased engagement with new contacts in a new vertical, adding over 1,000 followers from target accounts within three months, and achieved more precise targeting and greater ROI from their marketing efforts.
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Pendo, a rapidly growing SaaS company specializing in product cloud solutions, integrated LinkedIn Sales Navigator into its tech stack to support its account-based selling strategy. Sales Navigator became... essential for prospecting and networking, enabling sales reps to efficiently identify and engage new and existing contacts. As a result, 68% of Pendo's sales opportunities were sourced through Sales Navigator, making it a cornerstone of their business development efforts and onboarding process for new sales hires.
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Dassault Systèmes France used LinkedIn Marketing Solutions to integrate sales and marketing, targeting the Energy and Natural Resources sectors. By combining thought... leadership, lead generation, and a content-led sales approach, they increased pipeline value by 27% and doubled engagement on LinkedIn in three months. The strategy included Sponsored Content, Lead Gen Forms, Dynamic Ads, Sponsored InMail, and Sales Navigator, resulting in higher awareness, more qualified leads, and improved sales conversations.
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Databricks, a cloud-based data and AI platform provider, needed to shift a major in-person conference in London to a virtual format due to the COVID-19 pandemic. To broaden their... reach and drive event registrations, they used LinkedIn Message Ads, targeting director-level and practitioner-level audiences. By leveraging LinkedIn's new A/B testing functionality, they tested different message variations. The version that included a hyperlink and event details in the opening sentence achieved double the conversions at half the cost per acquisition compared to other versions, demonstrating the value of experimentation and LinkedIn's ad platform for high-quality lead generation.
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Nuix, a leading provider of investigative analytics and intelligence software, faced challenges with fragmented customer data across multiple platforms, making it difficult for account managers to efficiently access and validate leads. By integrating LinkedIn... Sales Navigator with Salesforce using CRM Sync and Embedded Experiences, Nuix consolidated data sources into a single view, streamlined lead validation, and improved sales team efficiency. The solution enabled real-time analytics, enhanced engagement by 51%, and increased both win rates and deal sizes for new business.
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7Speaking, a French online language learning company, faced increased competition due to limited digital marketing investment. By leveraging LinkedIn's targeted... advertising solutions, including Sponsored Content and Sponsored InMail, and integrating LinkedIn Lead Gen Forms with their CRM, 7Speaking targeted HR and training functions in large enterprises. This strategy resulted in over 800 marketing qualified leads, a click-through rate above 3%, and more than 10,000 landing page views, significantly boosting their brand awareness and competitiveness.
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Pepperdine Graziadio Business School sought to promote a new merit scholarship and attract qualified student leads. Facing a lengthy student... conversion process, they needed a targeted, efficient channel. Working with LinkedIn, they built a custom audience and used Sponsored Message Ads and Sponsored Content with Lead Gen Forms. The campaign drove over 2,500 clicks, 750+ leads, and more than 15 enrollments from Message Ads alone, with results exceeding expectations and delivering outstanding ROI. Key success factors included precise audience targeting and leveraging LinkedIn's professional user base.
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Studytube, a fast-growing European learning platform, partnered with LinkedIn to improve lead quality and drive sustainable business growth. Facing a plateau... in lead generation, Studytube's Growth Marketing team collaborated with LinkedIn to leverage audience insights and refine their full-funnel marketing strategy. By increasing investment in brand awareness and adopting a multi-format ad approach, including Text Ads, they improved conversion rates and maintained a healthy sales pipeline. The case highlights the importance of balancing brand and demand marketing for B2B success.
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Hahow for Business, a corporate learning and development solutions provider in Taiwan, used LinkedIn Ads to enhance their marketing mix and adopted a full-funnel nurture programme. By leveraging LinkedIn... Insight Tags and retargeting, they gained valuable audience insights and customized content for different buying cycles. This approach resulted in a 150% increase in qualified leads and a 30% reduction in sales cycle length within six months, with LinkedIn Ads becoming a significant source of leads.
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Schouten & Nelissen, a European leader in educational services for professionals and organizations, aimed to increase brand and product awareness, engage a niche audience, and drive traffic to their website. They used LinkedIn's... precise targeting and video ads to deliver relevant content focused on prospect needs, resulting in a 2x click-through rate (CTR) to their campaign landing page.
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Charles Sturt University, Australia's largest regional university, implemented an always-on, full-funnel marketing strategy using LinkedIn Marketing Solutions to stand out in the competitive higher education sector. By leveraging LinkedIn's... targeting capabilities, audience segmentation, and retargeting, the university achieved a 56% reduction in cost-per-start of application within 18 months. The strategy focused on delivering tailored brand messages, targeting based on profession and interests, and retargeting high-intent audiences, resulting in about 72% of applications coming from these segments.
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upGrad, India's largest online higher education company, leveraged LinkedIn to combine brand building and demand generation. By launching new online... programs and targeting working professionals, upGrad used LinkedIn's sophisticated targeting, a mix of organic and sponsored content, and always-on content marketing to nurture leads. The campaign resulted in a 56% increase in unique visitors, 87% growth in organic followers in 60 days, 2.3X lift in brand mentions, 20% decrease in cost-per-lead, and 2X improvement in lead-to-enrolment rates.
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eCornell, the online education arm of Cornell University, offers a wide range of online certificate programs. To engage prospective students... and grow awareness of its offerings, eCornell implemented a comprehensive LinkedIn strategy combining organic and paid tactics. Leveraging LinkedIn’s targeting and professional environment, they used content such as videos, webinars, and faculty posts to drive engagement. As a result, eCornell grew its LinkedIn Page following to over 78,000, achieved high engagement on organic content, and built LinkedIn Groups with over 30,000 members.
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Invesco, a large financial services firm, aimed to drive executive thought leadership and engagement among women leaders in finance by hosting a LinkedIn Live event. Facing the challenge... of generating interest and registrations for a fully-online event, Invesco partnered with Edelman to leverage LinkedIn Events Ads for targeted promotion. The campaign successfully attracted over 2,000 registrations, with high engagement during the event and effective post-event content promotion. Strategic targeting and retargeting enabled Invesco to reach both core and non-traditional audiences, resulting in a higher-than-benchmark CTR and reduced cost per registration compared to other ad formats.
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Agos, a leading consumer lending company in Italy, traditionally engaged its partner companies through in-person meetings. The COVID-19 pandemic forced... a shift to digital, prompting Agos to launch 'Agos Partner,' a digital-first, content-driven B2B communications channel on LinkedIn. Their goal was to acquire 4,000 followers in 12 months, which they achieved in just eight months, doubling their follower count. Notably, 59% of new followers were senior decision makers, far surpassing the 35% benchmark. LinkedIn Marketing Solutions played a key role in building Agos's digital community and strengthening its brand presence among B2B professionals.
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AMFI, aiming to promote mutual funds as a preferred investment option in India, sought to reach both young professionals and seasoned investors. Their previous sporadic... use of LinkedIn had limited impact, so they adopted LinkedIn’s insight-driven audience strategy and interest-based content plan. This approach enabled precise targeting and high engagement, resulting in AMFI doubling their previous performance, tripling their core audience reach, and achieving a top Content Marketing Score among BFSI peers.
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CHG-MERIDIAN, a leading technology company in the financial services sector with over 1,400 employees and operations in 30 countries, sought to address the challenges of modern sales in a rapidly digitalizing world. Facing the need... for greater reach and faster lead generation, especially during the pandemic, CHG-MERIDIAN adopted LinkedIn Sales Navigator in 2020 to replace legacy databases and enhance international sales efficiency. The company implemented regular training and close marketing-sales coordination to maximize the tool's value, resulting in improved lead generation, better customer understanding, and a stronger corporate image.
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NerdWallet, a personal finance app and website, used LinkedIn Pages to showcase its brand personality and enhance recruiting efforts. Facing stiff competition... for tech talent in Silicon Valley, NerdWallet leveraged LinkedIn to share company news, highlight its unique culture, and amplify employee voices. This approach helped attract high-quality candidates and build brand recognition among industry peers, especially for recruiting purposes.
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Eftsure, a fast-growing SaaS fintech company protecting over 3,500 organizations from financial fraud, used LinkedIn Sales Navigator to address challenges in customer mapping and segmentation. By leveraging features... like CRM Sync Integration with HubSpot, Relationship Map, and Key Decisionmaker Alerts, Eftsure improved its ability to identify, track, and engage decision-makers across target accounts. This resulted in a 126% increase in deal size, higher quality meetings, improved conversion rates, and better alignment between sales and marketing. The integration of Sales Navigator with LinkedIn Campaign Manager influenced over 23% of Eftsure's revenue in the first seven months of 2025.
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A leading financial services provider used LinkedIn Marketing Solutions to improve campaign efficiency and measure deeper conversion metrics. Initially focused on... lower funnel tactics, the client found cost per sign-up benchmarks less efficient than other channels. By collaborating with LinkedIn’s insights team and integrating CRM data for deeper conversion tracking, they discovered that accounts exposed to LinkedIn paid media generated 5x more revenue than non-exposed accounts, and those that engaged with media were 3x more valuable. The case demonstrates LinkedIn’s ability to deliver high-quality reach, larger deal sizes, and more accurate ROI measurement for B2B marketing campaigns.
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A leading financial services firm sought to increase brand awareness and trust outside the finance sector using LinkedIn's audience targeting and measurement tools. Despite significant investment... in high-quality content, brand awareness remained flat. LinkedIn Marketing Solutions advised segmenting audiences and tailoring content: financial thought leadership for one group, and social contribution content for another. Split testing and post-campaign Nielsen surveys showed a double-digit lift in brand awareness (8% for finance content, 12% for social impact content), demonstrating the effectiveness of combining precise targeting with compelling messaging.
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Publicis Media, a key business solution of Publicis Groupe, was tasked by a digital payments client to scale its brand message across Asia Pacific, including emerging markets like the Philippines. Leveraging LinkedIn and... the LinkedIn Audience Network, Publicis Media aimed to safely and efficiently increase reach and video views. The campaign resulted in a 16% increase in reach, 61% more video views, and 2.6x more landing page clicks, while maintaining brand safety through custom blocklists and trusted third-party sites.
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MoEngage, an intelligent customer engagement platform, implemented an advanced account-based marketing (ABM) strategy on LinkedIn to drive qualified marketing leads at scale. By leveraging LinkedIn’s... precise targeting capabilities and a mix of Sponsored Content and Sponsored InMail, MoEngage focused on high-value accounts aligned with their sales team. This resulted in 30% of all qualified leads in six months coming from LinkedIn, a 2X CTR over benchmarks, 2.5 million+ impressions (60% from decision makers), a 53% open rate for Sponsored InMail, and 20% month-on-month growth in organic followers, all while achieving a 70% lower cost per qualified lead.
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Foleon, a content creation platform, sought to cut through digital noise and communicate the benefits of its scalable, engaging, and measurable content experiences. To achieve this,... Foleon launched a humorous LinkedIn campaign featuring animated ads comparing Foleon documents to traditional PDFs. Leveraging LinkedIn's targeting and ad formats (image, video, text ads), Foleon reached segmented audiences, tested creative variables, and collaborated with LinkedIn's team to optimize results. The campaign led to a 5x increase in marketing qualified leads, improved sales and marketing alignment, and boosted engagement and conversions.
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Bizible, a B2B marketing analytics company, needed more accurate and efficient ways to measure and report ROI for their clients advertising on LinkedIn. Their previous process... was manual and error-prone, requiring clients to upload data themselves. By integrating with the LinkedIn Marketing API, Bizible automated data collection and reporting, providing more accurate insights, saving time, reducing churn, and helping generate new sales. The integration allowed for better optimization of ad spend and improved client satisfaction.
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LinkedSelling, a B2B lead generation agency, revamped its LinkedIn advertising strategy to align with the sales funnel, using different ad products for each stage of the buying cycle. By leveraging Sponsored... Content for cold prospects and Sponsored InMail, Text Ads, and Dynamic Ads for warmer audiences, they focused on driving qualified appointments. This approach generated over 820 new leads and achieved a 7:1 return on ad spend in two months, while also reducing the average sales cycle from 27-36 days to 16-18 days.
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Impact, a marketing and advertising company, sought to expand the reach and engagement of its annual Partnership Experience (iPX) event beyond the 1,000 in-person attendees. By leveraging LinkedIn... Live for streaming and Event Ads for promotion, Impact doubled event attendance, significantly increased engagement, and built high-value audiences for future marketing. The campaign resulted in over 1,100 concurrent livestream viewers, 132,000+ additional views via paid media, and a 57% higher likelihood of viewers engaging with sponsored content.
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Corporate Visions, a B2B messaging, content, and sales skills training company, sought to improve lead quality and marketing ROI. By leveraging LinkedIn's... advanced targeting, demographic data, and ad formats like Carousel Ads, they optimized their campaigns, resulting in more than doubling marketing's revenue contribution, surpassing inquiry goals by 193%, and achieving over 2x ROI and a 116% increase in MQLs year-over-year.
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HubSpot used LinkedIn Text Ads to achieve a 60% higher clickthrough rate compared to other social networks, while also generating higher quality leads. According to Dan... Slagen, Head of Paid Marketing at HubSpot, LinkedIn's business-focused environment contributed to these results by reducing clutter and attracting members who are there to do business.
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The Abu Dhabi Department of Culture & Tourism (DCT) launched a targeted video campaign on LinkedIn to encourage business travellers to extend their stay and explore Abu Dhabi's leisure and cultural offerings. Using LinkedIn Audience... Insights, DCT segmented and targeted key audience groups, such as business travellers and culture enthusiasts, with tailored video content. The campaign achieved significant engagement, including a 45% uplift in company page visits and engagement rates well above industry benchmarks, providing DCT with valuable audience insights for future campaigns.
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Hyatt, a global hospitality company, adopted LinkedIn Sales Navigator to modernize its sales operations and maintain its relationship-driven approach in a digital-first environment. Facing challenges in... identifying and engaging new buyers as traditional sales methods became less viable, Hyatt implemented Sales Navigator to help its sales teams find and connect with key contacts at scale. The tool enabled Hyatt to build valuable relationships, resulting in 6,200 saved leads and 2,600 new connections in just three months. The success of the pilot led Hyatt to roll out Sales Navigator to all sellers and establish a long-term partnership with LinkedIn.
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CliftonLarsonAllen (CLA), a leading accounting and professional services firm with over 130 offices and 9,000 professionals, sought to improve net new client growth while maintaining strong client retention. In 2024, CLA... integrated LinkedIn Sales Navigator with their technology stack, including Microsoft Dynamics 365, to enhance lead generation, sales growth, and client retention. The implementation involved cross-functional coordination, robust training for 1,500+ client relationship leaders, and the development of a playbook to drive adoption. Results included enhanced lead targeting, increased collaboration across teams, and continuous improvement through ongoing training and feedback.
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Trullion, an AI-powered accounting platform, used LinkedIn Document Ads to improve their marketing funnel. Their goal was to reach new... prospects, increase brand awareness, and educate potential customers about their solutions. By leveraging Document Ads, Trullion achieved 8X higher engagement rates, 3.5X higher CTR, and a 319% lower cost per click. Members exposed to Document Ads were 135% more likely to click through and 50% more likely to become a lead. The strategy involved sharing valuable, downloadable content in the LinkedIn feed, nurturing prospects with information before requesting demo sign-ups, and retargeting users who had interacted with previous ads.
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PA Consulting, a global innovation and transformation consultancy, sought to improve its sales strategy in the digital era. Without a dedicated... sales department, consultants were responsible for building and nurturing client relationships. By adopting LinkedIn Sales Navigator, PA Consulting gained access to exclusive insights and real-time data on organizations and individuals, enabling more effective relationship building and client engagement. The tool empowered consultants to identify new opportunities within existing accounts, facilitated warm introductions through TeamLink, and integrated seamlessly with their CRM. As a result, PA Consulting enhanced its sales approach, expanded its network, and achieved notable business outcomes, including connecting with high-level executives at major brands.
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Global Business Owners (GBO) is an international business network for company owners, partners, founders, and leaders. GBO used LinkedIn's Sponsored... InMail to drive spectacular growth, targeting potential new members with personalized messages. The campaign achieved a 78% open rate, generating around 800 leads and 400 new booked guests monthly, and growing membership by 150 new members per month, far exceeding expectations. The quality and targeting of leads enabled GBO to expand its headcount faster than planned.
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Baumer, a leading manufacturer in industrial automation, sought to modernize its sales approach by integrating LinkedIn Sales Navigator into its sales and marketing processes. Facing the challenge... of connecting with global leads more efficiently, especially during the pandemic, Baumer used Sales Navigator to maximize lead generation, engagement, and digital outreach. The company ran local campaigns, webinars, and InMail training, resulting in nearly 60,000 new connections and over 11,000 saved leads. The cross-team collaboration between sales and marketing was key to their success, and Baumer plans to continue leveraging Sales Navigator in future campaigns.
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SCHOTT, a leading manufacturer of specialty glass and glass ceramics, aimed to inspire innovation partners, position itself as a thought leader, and generate engagement with its Opportunity Lab. Using LinkedIn's video... ad formats and targeted campaigns, SCHOTT showcased future applications of glass technologies and provided in-depth content hubs. The campaign achieved over 1.6 million impressions, a 250% increase in visits to the Opportunity Lab hub, and a click-through-rate (CTR) of up to 6%, making LinkedIn the primary external channel for engagement.
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Mashreq Gold, a premium banking service by Mashreq, sought to efficiently target and convert high net worth individuals (HNWI) for its digital onboarding program. By leveraging LinkedIn’s... advanced targeting, custom audience segments, and ad formats (including Sponsored Content and Sponsored Messaging), Mashreq achieved a 30% increase in leads and a 70% increase in account opens, while reducing cost per lead by 67%. The campaign was supported by LinkedIn’s data and insights, and executed in partnership with the agency Assembly.
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UOB, a leading Asian bank with a global presence, aimed to support employee mental resilience during the transition to the future of work post-COVID-19. The bank created... a #CareAtUOB video, surprising employees with festive treats, and posted it on their LinkedIn Page. On LinkedIn Marketing Solutions’ advice, UOB boosted the video, resulting in an 85% view rate—three times higher than platform benchmarks—and a 30-40% uplift in overall video view rates. Key tactics included combining organic and paid media, leveraging seasonality, and using video storytelling best practices.
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WorkMotion, a global HR platform specializing in international hiring and onboarding, leveraged LinkedIn Marketing Solutions to support its expansion into new international markets. By shifting from... lead generation campaigns to a content-led, full-funnel strategy on LinkedIn, WorkMotion achieved a 125% increase in conversion rates. The company used LinkedIn's targeting and ad formats to deliver localized content to HR professionals, addressing country-specific regulations and work cultures, and successfully nurtured audiences from awareness to conversion.
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Hiredly, a hybrid recruitment platform, used LinkedIn to engage prospective employers and generate a steady pipeline of leads. Their objective was... to improve both the quality and quantity of leads compared to other advertising platforms and deliver tailored messages to the right target audience. By targeting HR professionals with Conversation Ads and pre-filled Lead Gen Forms, and later expanding to decision-makers like CEOs and founders, Hiredly achieved 2x higher Lead Gen Form fill rates versus platform benchmarks and a 70% MQL-to-SQL conversion rate. LinkedIn became their top B2B advertising platform due to its professional audience and high conversion rates.
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Lacework, a data-driven cloud security platform, used LinkedIn to improve their marketing results. Initially, their lower-funnel campaigns on LinkedIn were... not converting as desired. By shifting to a full-funnel strategy—nurturing prospects from awareness to consideration and using a variety of LinkedIn ad formats—they significantly increased qualified leads, improved sales velocity, and reduced cost per lead. The campaign was led by Simon Chuang, Director of Digital Marketing, who emphasized the value of LinkedIn's diverse ad options for storytelling and optimization.
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FireEye, a global leader in intelligence-led security-as-a-service, aimed to improve lead quality and reduce cost per lead (CPL) for their digital campaigns. By leveraging LinkedIn... Sponsored Content and Conversion Tracking, and partnering with AdStage and Just Media Inc., FireEye targeted IT decision makers, optimized ad spend, and achieved a 17% conversion rate and $52 CPL, surpassing previous benchmarks. The campaign also resulted in a significant increase in click-through rate (CTR).
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Invest Qatar, a government entity established to promote Qatar as a prime investment destination, aimed to increase international awareness and attract foreign investors from the US, UK, Europe, and Asia. Using LinkedIn's full-funnel... marketing solutions—including sponsored content, document ads, and lead generation forms—they executed a multi-phase campaign. The campaign nurtured audiences from awareness to lead generation, distributed multilingual investment guides, and retargeted engaged prospects with practical information. Results included reaching 5 million decision-makers, a 4.4% CTR on document ads (4x industry benchmark), a 1.4% engagement rate (130% above benchmark), a 20% lift in brand recall, and a fourfold increase in followers. 44% of the audience reached held VP or higher titles.
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The European Commission used LinkedIn Marketing Solutions to promote its European Investment Project Portal, a matchmaking service connecting potential investors with European-based projects. By leveraging LinkedIn's... precision targeting and working with Pebble Media, the EC was able to reach niche audiences of investors and project leaders. The campaign used Sponsored Content and Sponsored InMail, achieving an average open rate of over 60% and a 7% click-through rate for Sponsored InMail, demonstrating strong engagement and ROI.
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Shell Catalysts & Technologies, the commercial branch of Shell’s projects and technology group, lacked a formal digital marketing strategy and needed to reach a targeted global audience. By creating a... dedicated LinkedIn Showcase Page and launching targeted ad campaigns, the company built a following of over 46,000 in less than three years, generated more than $20.5 million in pipeline opportunities, and attracted 10 Sales Qualified Leads. LinkedIn enabled Shell Catalysts & Technologies to effectively reach technologists, researchers, scientists, engineers, and business leaders worldwide, supporting both brand awareness and lead generation objectives.
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Streetbees, a global intelligence platform with over 3. 5 million users, used LinkedIn Marketing Solutions to target senior marketing and...insights decision-makers at enterprise-level businesses. By leveraging Sponsored Content, precise targeting, and a testing-led approach with multiple ad variations, Streetbees integrated LinkedIn Lead Gen Forms and HubSpot to track leads and buyer journeys. Over 8 months, an £80,000 investment in LinkedIn ads generated over £2 million in revenue from closed-won deals, achieving a 25x ROI and expanding their reach into new sectors.
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Terumo Interventional Systems (TIS), a division of Terumo Group, is a global medical device brand headquartered in Tokyo, Japan, operating in over 140 countries. TIS needed to... synchronize its global and local marketing efforts to support international expansion. By leveraging LinkedIn's global reach and precise targeting, TIS's Global Brand & Communications team implemented a curated organic and paid marketing strategy. This approach included sharing global brand messaging, running paid campaigns to drive targeted follower growth (contributing to 50% of new followers in FY22), and supporting local sales outreach and lead generation in regions with limited sales force. The result was a stronger brand foundation and improved engagement for local sales and marketing teams.
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Euromonitor International, a global leader in strategic market research, faced challenges in identifying sales opportunities due to limited visibility into clients' internal business strategies. By adopting LinkedIn... Sales Navigator, the sales team was able to efficiently identify and connect with key decision makers, track people movement, and receive timely insights. The integration with Salesforce CRM enabled them to maintain an active pipeline of high-quality leads, resulting in improved sales outcomes and streamlined processes.
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Jaguar Land Rover (JLR), the UK's largest automotive manufacturer, sought to boost sales during the economic downturn caused by the coronavirus crisis. They launched the... 'Keep Calm and Lease' campaign, offering customers deferred payments on new leases to make the offer more attractive. JLR used LinkedIn's advanced targeting, Sponsored Content, and Message Ads, along with LinkedIn Lead Gen Forms integrated with their CRM, to reach the right audience and simplify the lead generation process. The campaign resulted in a 35% reduction in cost per lead (CPL) for Land Rover compared to benchmarks, a 75% reduction compared to display ads, and a 426% increase in lead volume for Land Rover.
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DNV, a global leader in assurance and risk management, leverages LinkedIn Sales Navigator to strengthen customer relationships and support its mission of advancing safety, sustainability, and ESG agendas. By using Sales... Navigator, DNV's sales and marketing teams identify key stakeholders, gain buyer insights, and engage with the right message at the right time. This digital approach has improved customer relationship scores, supported sustainability goals by reducing travel, and enabled a hybrid engagement model, reinforcing DNV's position as a trusted advisor to leading organizations worldwide.
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Royal HaskoningDHV, an independent engineering consultancy, adopted LinkedIn Sales Navigator to address challenges in connecting with prospects in a virtual environment and to improve marketing and sales efficiency. By segmenting and... targeting key decision-makers, the company achieved a 96% decrease in cost per lead, generated €4 million in sales revenue, and made over 4,100 connections in 2021. The adoption of Sales Navigator fostered a relationship-driven sales approach, increased conversion rates to 30-44%, and enabled expansion into new regions. The company is now implementing LinkedIn Sales Insights for further relationship intelligence.
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Reed Exhibitions Middle East launched the Saudi National Security & Risk Prevention (SNSR) Expo using a full-funnel LinkedIn marketing strategy. Partnering with agency... Latitude, they ran an always-on awareness campaign with targeted thought-leadership content and follow-up via Sales Navigator. This approach generated over 84 high-quality leads, resulting in 24 signed deals and more than 20% of the event's total revenue, achieving a 19x ROI. The strategy included Showcase Pages, Sponsored Content, video, Follower Ads, Carousel Ads, and integration of sales and marketing efforts for lead nurturing and conversion.
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Jabra, a leading headset manufacturer, implemented an Account-Based Marketing (ABM) strategy using LinkedIn to target IT decision-makers at over 100 top global accounts. Leveraging LinkedIn's Sponsored... Content and Message Ads, Jabra promoted discount purchase programs for employees, boosting awareness and sales of their headphones. A notable campaign targeted 15,000 LinkedIn employees, achieving a 1.58% click-through rate and generating 53,200 impressions through engagement and organic sharing. The campaign demonstrated the effectiveness of LinkedIn's precise account targeting for sophisticated ABM strategies.
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Marsh, a global insurance broker and risk advisor, needed to unify and streamline their sales process across nine global regions. By centralizing their... use of LinkedIn Sales Navigator and integrating it with Salesforce, Marsh standardized processes, improved efficiency, and enhanced their ability to identify prospects, track people movement, and build strong relationships. The adoption of Sales Navigator led to more effective pipeline management, deeper customer connections, and directly influenced business revenue, including winning significant new business opportunities.
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Wojo, a Paris-based real estate leader providing flexible workspaces across Europe, Africa, and Latin America, sought to improve brand awareness and lead generation. Facing challenges with... manual lead updates, Wojo integrated LinkedIn Marketing Solutions for targeted ads and Salesforce Sales Cloud for CRM and lead management. The integration automated lead flow, reduced manual labor, and enabled Wojo to track leads from marketing to contract signature, providing a complete view of ROI and freeing up marketing resources for higher-value tasks.
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Dockers, a division of Levi Strauss & Co. , aimed to re-engage modern professionals and reconnect with lapsed audiences by...leveraging LinkedIn's advertising solutions. Their campaign focused on building brand awareness among millennials, reconnecting with Gen X and boomers, and reinvigorating the conversation around workplace fashion. The solution included a striking video ad campaign, Carousel Ads, and targeted content, reaching decision-makers and young professionals. The campaign achieved 57% market penetration, exceeded all KPIs, and saw engagement rates for video and Carousel Ads surpass LinkedIn benchmarks by 31% and 33%, respectively.
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Kenshoo, a technology company based in Tel Aviv with 501-1000 employees, uses LinkedIn Sales Navigator to strategically align with executives and organizations worldwide. Sales Navigator enabled... Kenshoo to access key decision-makers and enhance their global sales strategy.
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ASE Group, one of the world's largest providers of outsourced semiconductor manufacturing services, shifted from a physical to a digital marketing strategy by launching its first-ever digital campaign on LinkedIn. The campaign focused... on top-of-funnel brand awareness, aiming to increase brand familiarity, drive engagement with key audience segments, and grow its LinkedIn Page followers. Using Sponsored Content and LinkedIn’s targeting capabilities, ASE Group achieved a 2X engagement rate versus industry benchmarks within the first three months, reinforcing its global brand outreach and professional community engagement.
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RBO PrintLogistix, a B2B print and marketing services company with 51-200 employees, used LinkedIn Sales Navigator to transform its sales strategy, focusing on higher-value prospects and growing existing accounts. By piloting Sales... Navigator with 14 users and integrating it with Hubspot CRM, the company improved prospecting efficiency, gained better access to decision-makers, and increased engagement rates. During the COVID-19 pandemic, Sales Navigator enabled RBO PrintLogistix to expand into new markets, including healthcare, school districts, and emergency management agencies, while supporting the shift to online sales. The pilot resulted in $400,000 in new business and an average of 20 leads per user.
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Canada Post, a 253-year-old postal service, needed to modernize its sales and marketing operations to connect with more decision makers and stay competitive. By implementing LinkedIn... Sales Navigator, they were able to broaden their reach, build relationships with multiple stakeholders, and leverage social selling. The rollout began regionally and expanded company-wide after early ROI was demonstrated. Sales Navigator enabled Canada Post to identify prospects more effectively, share targeted content, and track Social Selling Index scores. The results included a 58X ROI in the first year and influence over 17.6% of the sales pipeline, making Sales Navigator a key part of their sales strategy.
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Caverion, a leading provider of technical solutions and services for buildings and infrastructure in Europe, used LinkedIn Marketing Solutions to enhance its content strategy in Germany's facilities management sector. By implementing the... LinkedIn Insight Tag and leveraging influencer posts, Caverion gained granular insights into its website visitors, generated a valuable list of target accounts for sales, and significantly increased engagement. Within one month, the company captured 40 Marketing Qualified Leads, exceeded click-through rate targets with Sponsored Content, and informed future content strategy based on responsive sectors and functions.
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Illumina, a global leader in genomics and DNA sequencing, adopted LinkedIn Sales Navigator to keep up with the fast-evolving biotech industry and maintain relevant, timely outreach. The tool provided... real-time customer and account insights, enabling the sales team to identify significant customer events, avoid duplicate work, and save time. With 75% of the sales team saving at least an hour per week on prospecting, Sales Navigator helped Illumina focus on high-potential accounts, expand their network, and build strong partnerships through proactive outreach and deep insights.
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Net Zero Now, a London-based company focused on helping businesses achieve sustainability and net-zero certification, integrated LinkedIn’s Business Manager with HubSpot Smart CRM to streamline reporting and leverage the LinkedIn Revenue Attribution Report. This integration enabled... them to clearly attribute marketing results, demonstrate a 2x Return on Ad Spend (ROAS) over six months, and align internal stakeholders. Their account-based marketing strategy targeted complex buying committees, and the enhanced reporting allowed for efficient growth and transparent communication of campaign performance to leadership.
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