LinkedIn Marketing Solutions: Use-Cases, Insights and Reviews | 2026 Cuspera

Worldwide Business Research (WBR), an event services company based in London with 150 employees, relies on networking and relationship-building to drive growth and innovation through focused events a...nd conferences. To gain greater insight into prospects and improve relationship-building, WBR equipped its production, sponsorship sales, and delegate sales teams with LinkedIn Sales Navigator. This enabled their teams to spark warmer introductions, nurture key customer relationships, and successfully connect with and confirm key speakers, sponsors, and attendees for their conferences.
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Union Gas, a Canadian natural gas company, launched a new Commercial Savings by Design program focused on energy conservation for builders and developers. To reach decision makers in specific industr...ies and locations in Ontario, Union Gas and its agency Sandbox Advertising used LinkedIn Sponsored InMail for targeted outreach. The campaign achieved open rates nearly double the benchmark and over 50% from the targeted audience, resulting in increased website visits and customer engagement. Ongoing optimization of targeting and creative led to strong ROI and campaign success.
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Turtle & Hughes, a New Jersey-based maintenance, repair, and operations (MRO) supplier, faced challenges in lead generation when traditional face-to-face methods were disrupted by COVID-19. By adopti...ng LinkedIn Sales Navigator, they were able to identify key decision makers within target organizations, build personal relationships digitally, and increase requests for proposals. The tool enabled more targeted outreach, improved collaboration between marketing and sales, and helped prioritize leads for efficient management.
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Volvo Car Canada used LinkedIn's advanced targeting and ad formats—including Video Ads, Sponsored Content, and especially Carousel Ads—to reach high-consideration B2C customers. Their campaign focuse...d on increasing engagement, awareness, consideration, and lead conversion. The results included response rates up to three times higher than standard media and a 75% increase in click-through rate for Carousel Ads compared to static posts. The case demonstrates LinkedIn's effectiveness for B2C marketing, especially for brands with long purchase cycles.
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Utah State University used LinkedIn's targeted Message Ads and Display Ads campaigns to attract quality graduate students for its business programs. By leveraging LinkedIn's precise targeting by regi...on, expertise, and career level, the university was able to reach and engage the specific audience needed for its recruitment goals.
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TytoCare, a telehealth and virtual care company based in New York and Israel, adopted LinkedIn Sales Navigator to enhance their account-based sales strategy. Facing challenges with traditional databa...ses that lacked nuanced buyer intent signals, TytoCare leveraged LinkedIn's people-powered data to identify decision makers and build warm connections. The company achieved over 90% company-wide adoption of Sales Navigator, making it their primary source of truth for customer data. Key results include an 86% increase in searches through Sales Navigator and improved collaboration between sales teams. The platform's features, such as buyer intent signals and account mapping, enabled TytoCare to prioritize outreach and build stronger relationships with prospects.
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