LinkedIn Marketing Solutions: Use-Cases, Insights and Reviews | 2026 Cuspera

Aklamio, an industry leader in the Energy, Telco, and Finance sectors, leveraged LinkedIn Sales Navigator to support its international expansion. The company needed to efficiently identify and engage... with the right decision-makers to fuel productive partnerships. By using Sales Navigator and its features like InMail and PointDrive, Aklamio doubled its response rate on LinkedIn, significantly reduced time spent on lead identification, and created more qualified opportunities, supporting its rapid growth and scalable sales approach.
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Atlassian aimed to reintroduce its Confluence product, which had been overshadowed by Jira, through a bold, full-funnel brand campaign. Leveraging LinkedIn Sponsored Content, Thought Leader Ads, and ...for the first time, LinkedIn’s CTV Ads, Atlassian partnered with Kantar, Noble People, and DEPT to drive double-digit lifts in brand metrics. The campaign achieved a 120% increase in lower funnel engagement, a 17% lift in aided brand awareness, and an 8% lift in top-of-mind awareness, with CTV Ads delivering a 57% incremental reach beyond LinkedIn's core feed. The results validated the effectiveness of combining brand and demand strategies for future campaigns.
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Baumer, a leading manufacturer in industrial automation, sought to modernize its sales approach by integrating LinkedIn Sales Navigator into its sales and marketing processes. Facing the challenge of... connecting with global leads more efficiently, especially during the pandemic, Baumer used Sales Navigator to maximize lead generation, engagement, and digital outreach. The company ran local campaigns, webinars, and InMail training, resulting in nearly 60,000 new connections and over 11,000 saved leads. The cross-team collaboration between sales and marketing was key to their success, and Baumer plans to continue leveraging Sales Navigator in future campaigns.
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Detroit Labs, a custom software development company targeting Fortune 500 clients, sought to stand out and connect with the right audiences using video content. Initially using a competing platform f...or their 'Labs Live' talk-show format, they saw only moderate results. After switching to LinkedIn Live and leveraging Sponsored Content, they reached a more relevant professional audience, significantly increasing video views and engagement. Their ad engagement rose by 61%, and a lead generation Video Ad produced 10 quality leads. The approach also allowed for more playful, engaging content, helping Detroit Labs showcase their brand and values to both clients and potential team members.
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The Abu Dhabi Department of Culture & Tourism (DCT) launched a targeted video campaign on LinkedIn to encourage business travellers to extend their stay and explore Abu Dhabi's leisure and cultural o...fferings. Using LinkedIn Audience Insights, DCT segmented and targeted key audience groups, such as business travellers and culture enthusiasts, with tailored video content. The campaign achieved significant engagement, including a 45% uplift in company page visits and engagement rates well above industry benchmarks, providing DCT with valuable audience insights for future campaigns.
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Webflow, initially a product-led growth (PLG) company, shifted to a sales-led growth (SLG) strategy to accelerate enterprise customer acquisition. To support this transition, Webflow invested in buil...ding an enterprise sales organization and hired its first enterprise marketing leader. Leveraging LinkedIn's advanced targeting capabilities, Webflow was able to identify and reach key enterprise decision makers, optimize marketing and sales strategies, and experiment with new ad formats to increase cost efficiency and drive sales-led growth.
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