LinkedIn Marketing Solutions: Use-Cases, Insights and Reviews | 2025 Cuspera

Cenareo, a digital signage SaaS provider, shifted its acquisition strategy during the pandemic to target Corporate Communications and HR departments. Using a two-pronged LinkedIn campaign with Conver...sation Ads and Single Image/Video Ads, they generated over 500 high-quality leads in one month, resulting in an estimated pipeline of 180K EUR. The approach focused on educating, nurturing, and building awareness with a new audience.
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Celonis, a leader in business transformation software, enhanced its flagship event, Celosphere, by leveraging LinkedIn Events and advanced persona-based targeting. After pivoting to a virtual format ...in 2020, Celonis used LinkedIn's ad formats and retargeting to secure over 2,000 registrations, reach 80,000 professionals, and generate 4,000 additional views via LinkedIn Live. The campaign targeted key accounts, drove high-quality registrations, and enabled ongoing engagement through retargeting and on-demand content.
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CBRE, the world's largest commercial real estate services and investment firm, transformed its marketing strategy by shifting 75% of its investment to digital and social media. To promote its Urban P...hotographer of the Year (UPOTY) competition and reach a broader, more creative audience, CBRE used LinkedIn Sponsored InMail for the first time. This allowed them to precisely target both professional and hobbyist photographers globally, ensuring their messages reached active and engaged users. The campaign marked a shift from traditional to digital-first marketing, leveraging LinkedIn's hypertargeting and one-to-one communication capabilities to increase contest entries and engagement.
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Caverion, a leading provider of technical solutions and services for buildings and infrastructure in Europe, used LinkedIn Marketing Solutions to enhance its content strategy in Germany's facilities ...management sector. By implementing the LinkedIn Insight Tag and leveraging influencer posts, Caverion gained granular insights into its website visitors, generated a valuable list of target accounts for sales, and significantly increased engagement. Within one month, the company captured 40 Marketing Qualified Leads, exceeded click-through rate targets with Sponsored Content, and informed future content strategy based on responsive sectors and functions.
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Canada Post, a 253-year-old postal service, needed to modernize its sales and marketing operations to connect with more decision makers and stay competitive. By implementing LinkedIn Sales Navigator,... they were able to broaden their reach, build relationships with multiple stakeholders, and leverage social selling. The rollout began regionally and expanded company-wide after early ROI was demonstrated. Sales Navigator enabled Canada Post to identify prospects more effectively, share targeted content, and track Social Selling Index scores. The results included a 58X ROI in the first year and influence over 17.6% of the sales pipeline, making Sales Navigator a key part of their sales strategy.
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CA Technologies, a leading provider of business management software, faced stiff competition in reaching B2B decision makers. To stand out, they made LinkedIn a cornerstone of their marketing strateg...y, building a large following and leveraging both paid and organic engagement. Their LinkedIn Page served as a central hub for content, supported by an employee advocacy program and a hub-and-spoke social strategy. Using Hootsuite, they maintained brand consistency and tracked campaign performance. Notable campaigns like 'Modern Software Factory' and 'STEM 10' achieved high engagement, surpassing LinkedIn's benchmarks, with less than 5% of posts sponsored. Audience insights from LinkedIn and Hootsuite data were key to optimizing content and connecting with their professional community.
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