Real-World Case Studies and Customer Success Stories with Interactive E-mail Marketing

EchoMail helped National Public Radio (NPR) improve communication with its listeners. NPR used EchoMail Direct Marketing and Customer Care tools... to send targeted campaigns and manage large volumes of listener emails. This made it easier for NPR to understand listener preferences and respond quickly. As a result, NPR became more listener-friendly and kept its loyal audience while attracting new listeners in a competitive market.
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Interactive® Customer Care™ helped Los Angeles Times manage over 750,000 emails and reduce spam. Before using Interactive, the company struggled... with high spam volume and poor email management. After deployment, productivity increased by 300%-450% and the need for extra staff was eliminated. The company saved $25,000–$35,000 per month in costs. Los Angeles Times improved customer service and saw growth in online subscribers.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped E. W. Scripps improve communication with its readers. Scripps used these tools...to organize and analyze data from 14 newspapers. They sent targeted email campaigns to 31,000 opted-in customers. The solution helped Scripps understand its audience and tailor content. Scripps also gained new advertising revenue by offering email as a marketing channel.
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Interactive Direct Marketing helped Hospitality Marketing Concepts manage large volumes of outbound email. HMC needed a professional email management company... for better campaign analysis and reporting. Interactive provided advanced technology and strong mail delivery. After using Interactive, HMC reached members and target audiences more effectively. Campaigns became more economical, convenient, and time-saving for business travelers.
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Interactive Direct Marketing helped Days Inn run a Daylight Savings email campaign. Days Inn wanted to promote a new rate... discount program. Interactive cleaned their email list and sent over 93,000 emails. The campaign had a nearly 10% click-through rate, with 9,122 clicks. Less than 2% of recipients opted out. Most clicks happened in the first 72 hours. Days Inn saw high response and low bounce rates.
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Interactive Direct Marketing™ helped Prajnopaya Foundation improve its email communication. Before using Interactive, Prajnopaya struggled to keep members and donors... informed about events and relief work. With Interactive, they used monthly newsletters to invite members and share updates. The tool's spam filters and user-friendly process made communication easier. This led to better attendance at programs and more awareness of their goals.
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Interactive® helped the American Red Cross of Central New Jersey improve their electronic communications. The organization needed strong technology to... connect with donors and volunteers. They chose Interactive® for its proven technology, service record, and commitment to non-profits. The Red Cross uses Interactive® Direct Marketing™ and Data Warehousing™ for newsletters, notifications, and data capture. They send about 15,000 emails per month to support their community work.
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Interactive® Direct Marketing™ helped Money Media improve their email marketing. Before using Interactive, Money Media could not run many campaigns... and had trouble with email security. With Interactive, they automated news updates in emails and scheduled campaigns ahead of time. This made their marketing more effective and increased the number of campaigns. They also got better reporting, stronger security, and good customer support.
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Interactive Direct Marketing Application helped Christian Science Monitor manage email campaigns. The news organization needed to reach many online subscribers... quickly and easily. They chose Interactive for its API, made for the publishing industry. The API let them automate campaign sends and mailing list creation. This made their email process faster and less manual.
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Interactive E-Billing helped the Nation’s Largest Direct Marketer of Auto Insurance lower billing costs. Before, each bill cost $5.00 to... send. With Interactive, they send 500,000 E-Bills a month at less than 0.03 cents each. This cut billing costs from $2.5 million to $15,000 a month. Customer satisfaction rose to 94%. Customers now get email notifications and can pay bills online.
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Interactive helped Fortune500 Corporation, a major US insurance company, improve lead management and customer response. The company used Interactive's Business... Intelligence, Lead Management, Data Warehousing, and Call Me Now products. After a 30-day pilot, they achieved a 6.2% close rate on leads. Over time, the close rate increased to over 20%. 95% of emails are now routed automatically, and 75% of responses are under two hours. The company saves on staffing and generates $10 million in customer value each year.
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Interactive® Direct Marketing™ helped New Boston Fund improve relationship marketing through targeted email campaigns. Before using Interactive, New Boston Fund... needed to build trust with investors and customers. The company used Interactive to send customized emails about achievements and plans. This approach built trust, reinforced its reputation, and created a loyal customer base. New investors saw New Boston Fund as a trusted real estate company.
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Interactive Data Warehousing helped Equity Residential manage and analyze a large volume of email inquiries. Before using Interactive, Equity Residential... struggled to track follow-ups and understand customer needs. The solution enabled automatic filtering, centralized data control, and detailed reporting. This improved follow-up, sales planning, and insight into buyer preferences. Equity Residential could better tailor its projects to customer demands.
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Interactive helped Nestle Purina with direct marketing using its BPO and Interactive 8. 0 Portal. Purina needed to show pet...owners why its products were better in a crowded market. Interactive created targeted campaigns for each of Purina's brands. These campaigns increased awareness of Purina's research and caring image. As a result, Purina kept its top spot in the pet food industry and gained new customers.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Hershey Foods improve their e-commerce and direct marketing. Hershey wanted to lead... in online confectionery sales and understand what customers wanted from their website. Interactive launched a Halloween Sweepstakes site and survey, getting over 15,000 signups and 81.8% survey completion. Nearly two thirds opted in for more info, and over 50% shared the contest by email. The campaign had a 3% bounce rate, 0.6% unsubscribe rate, and 12% click-through rate to Hersheys.com.
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Interactive® Direct Marketing™ helped Metavante Corporation improve client communication in the financial services industry. Metavante used targeted email campaigns to... reach existing and new customers. The company sent 60,000 emails since 2004, with an average of 5,000 emails per month. These campaigns helped Metavante retain clients and grow new business. Email proved to be a focused and effective marketing tool for their niche audience.
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Interactive® Direct Marketing™ helped Chicago Special Events Management Company (CSEM) improve its email marketing. CSEM needed to send targeted emails... to clients, partners, and subscribers. Interactive set up a mass mailing tool and managed 30,000 records for weekly newsletters. The campaigns helped CSEM reach its audience, promote events, and raise funds for causes. CSEM also used these campaigns to offer advertising opportunities to marketers, creating a new revenue stream.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped FLW Outdoors solve its communication challenges. FLW Outdoors needed to keep media... and sponsors updated about fishing events. Interactive deployed its mass mailing and data warehousing tools. These tools let FLW Outdoors send targeted news releases and keep reporter information updated. As a result, FLW Outdoors improved event communication and media engagement.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Homegrown Naturals grow its brand in the organic foods market. The company wanted... to educate consumers and build a strong brand image. Interactive created targeted email campaigns with product info, educational newsletters, and personal greetings. These efforts expanded Homegrown Naturals' reach and reinforced its image as a caring, healthy food provider.
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Interactive SBE™ helped Sands Anderson Marks & Miller automate their client communications. The law firm needed a simple, cost-effective way... to manage newsletters and seminar invites. Before, they handled lists and subscriptions manually. With Interactive, they quickly set up automated email campaigns and a custom subscription page. This made it easy to update records and keep clients informed. The solution reinforced the firm's image as a responsive legal service provider.
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Interactive helped Gateway, Inc. improve customer communication and direct mail campaigns. Gateway used Interactive Business Intelligence, Customer Care, and Direct... Marketing products. They processed over 4 million emails and ran more than 50 direct-mail campaigns. Response rates reached 10% to 20%. Interactive saved Gateway over $5 million in customer response management costs.
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Interactive helped AT&T improve customer care and marketing. AT&T used Interactive Business Intelligence, Customer Care, and Direct Marketing tools. The... solution processed over 10,000 emails per month and supported more than 25 direct mail campaigns. AT&T saved over $3 million in customer support costs. Interactive identified over $10 million in new sales leads and improved direct-mail campaign results by 8% to 15%.
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Interactive® Direct Marketing™ helped McDaniel Executive Recruiters improve communication with clients and job candidates. Before using Interactive, the company needed... faster, more professional communication to support its growth. Interactive studied their needs and set up targeted email campaigns. Now, McDaniel Executive Recruiters sends over 100,000 emails per month. The solution helped them keep clients and candidates informed and strengthened their reputation as a top placement agency.
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Interactive helped Kmart Corporation improve customer service with its Email-based CRM solution. Before using Interactive, Kmart had 20 customer service... reps handling 20,000 emails a month with no automation. Interactive deployed its solution in just three weeks, five months faster than competitors. After deployment, Kmart reduced its customer service staff to five, saving over $60,000 a month. Kmart now responds to customer emails within eight hours and handles 30,000 emails a month.
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Interactive® Customer Care™ and Business Intelligence helped Newport News, a women's fashion boutique, manage high volumes of customer emails. Before using Interactive,... Newport News struggled to keep up with changing customer preferences and feedback. The solution analyzed emails, routed them to the right departments, and provided insights into customer trends. This led to faster responses, improved customer perception, and better retention in the competitive fashion industry.
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EchoMail helped the Arizona State Senate audit early voting ballot envelope images from the 2020 general election. The Senate chose... EchoMail for its pattern recognition and data warehousing tools. EchoMail's technology checked for the presence of signatures on ballot envelopes. The audit addressed concerns about election integrity in Maricopa County. EchoMail was selected for its proven technology and long history in the field.
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Interactive Customer Care and Intelligence helped P&G Tremor manage high email volumes from teens. Tremor needed to analyze feedback to... improve marketing and product strategies. Interactive's web-based solutions enabled better routing and analysis of over half a million emails. Spam filters and business intelligence tools improved response times and feedback accuracy. Tremor now gives clients better insights into teen preferences.
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Interactive® Direct Marketing™ helped Carpenter Technology reach new markets and keep existing customers. Carpenter used targeted email campaigns to explain... its products and build relationships. The solution included online forms for orders and feedback. Carpenter sent over 90 campaigns and processed around 1 million emails. This helped Carpenter grow in Asia, Europe, and Mexico and improve customer engagement.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Botanical Laboratories, Inc. improve communication with users and business partners. The company... needed a way to reach current users, educate new ones, and connect with partners. Interactive provided direct marketing, data mining, and consulting services. Botanical Laboratories now sends 100,000 emails per year with 3 users. The solution made their communication more effective and targeted.
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