Real-World Case Studies and Customer Success Stories with Interactive E-mail Marketing

Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped E. W. Scripps manage over 26 million emails and run 10+ targeted...email marketing campaigns. Scripps used these tools to organize reader data from 14 newspapers and send customized communications to 31,000 opted-in customers. The solution improved database management, enabled complex reporting, and supported readership growth. Scripps also generated new advertising revenue by offering email as a marketing channel.
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Interactive Customer Care helped Los Angeles Times process over 750,000 emails and manage 20,000 emails monthly. Before, spam and poor... email management hurt service and raised costs. After deploying Interactive, productivity rose 300%-450% and the company saved $25,000–$35,000 per month. The solution improved customer service, eliminated the need for more hires, and boosted online subscribers. Management now uses email as a marketing tool and tracks performance in real time.
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EchoMail helped National Public Radio (NPR) manage large volumes of listener email. NPR used EchoMail Direct Marketing and Customer Care... tools for targeted campaigns and fast responses. The solution improved listener engagement and feedback analysis. NPR tailored programs to audience tastes and built a loyal listener base. EchoMail made NPR more responsive and competitive in the media industry.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped E. W. Scripps improve communication with its readers. Scripps used these tools...to organize and analyze data from 14 newspapers. They sent targeted email campaigns to 31,000 opted-in customers. The solution helped Scripps understand its audience and tailor content. Scripps also gained new advertising revenue by offering email as a marketing channel.
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Interactive® Customer Care™ helped Los Angeles Times manage over 750,000 emails and reduce spam. Before using Interactive, the company struggled... with high spam volume and poor email management. After deployment, productivity increased by 300%-450% and the need for extra staff was eliminated. The company saved $25,000–$35,000 per month in costs. Los Angeles Times improved customer service and saw growth in online subscribers.
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EchoMail helped National Public Radio (NPR) improve communication with its listeners. NPR used EchoMail Direct Marketing and Customer Care tools... to send targeted campaigns and manage large volumes of listener emails. This made it easier for NPR to understand listener preferences and respond quickly. As a result, NPR became more listener-friendly and kept its loyal audience while attracting new listeners in a competitive market.
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Interactive Direct Marketing and Data Warehousing helped Hershey Foods run a Halloween Sweepstakes at Trickortreats. com. Over 15,000 people signed...up, with 81.8% completing the survey. Nearly two thirds opted in for more info, and over 50% shared the contest by email. The direct marketing campaign saw a 3% bounce rate, 0.6% unsubscribe rate, and 12% click-through to Hersheys.com. Hershey Foods praised Interactive for exceeding expectations and delivering strong creative support.
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Interactive® Direct Marketing™ and Data Warehousing™ helped Homegrown Naturals expand its reach in the organic foods market. The company used... targeted email campaigns to educate consumers about organic food benefits and promote its products. Interactive's solution included personalized greetings and regular web forms to track customer preferences. These efforts reinforced Homegrown Naturals' brand and educated people about healthy eating. The campaigns helped the company grow beyond its existing markets.
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Interactive BPO helped Nestle Purina send over 50,000 targeted emails each month. The direct marketing campaigns reached pet owners and... promoted Purina's research in animal health. Interactive customized campaigns for each of Purina's brands and agencies. The solution increased awareness and reinforced Purina's image as a caring, research-driven pet food leader. Purina kept its top position in the pet food industry and gained new customers.
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Interactive Customer Care and Intelligence processed over 500,000 inbound emails for P&G Tremor. Tremor needed to analyze teen feedback to... improve marketing and product development. Interactive's web-based CRM and business intelligence tools routed emails and extracted insights. Spam filters reduced unwanted mail. Tremor gave better feedback to clients and improved service quality.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Hershey Foods improve their e-commerce and direct marketing. Hershey wanted to lead... in online confectionery sales and understand what customers wanted from their website. Interactive launched a Halloween Sweepstakes site and survey, getting over 15,000 signups and 81.8% survey completion. Nearly two thirds opted in for more info, and over 50% shared the contest by email. The campaign had a 3% bounce rate, 0.6% unsubscribe rate, and 12% click-through rate to Hersheys.com.
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Interactive helped Nestle Purina with direct marketing using its BPO and Interactive 8. 0 Portal. Purina needed to show pet...owners why its products were better in a crowded market. Interactive created targeted campaigns for each of Purina's brands. These campaigns increased awareness of Purina's research and caring image. As a result, Purina kept its top spot in the pet food industry and gained new customers.
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Interactive Direct Marketing helped Days Inn launch a Daylight Savings email campaign. The campaign reached over 93,000 recipients, with a... 10% click-through rate and less than 2% opt-out. Most clicks happened in the first 72 hours. Days Inn used business intelligence, creative design, and data mining to improve customer communication and response. The campaign showed strong results for email marketing in the hospitality industry.
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Interactive Direct Marketing helped Hospitality Marketing Concepts send targeted email campaigns. HMC needed to manage a large volume of outbound... email for business travelers. Interactive provided advanced technology, campaign analysis, and strong reporting. HMC improved communication with members and made business travel planning easier. The solution enhanced HMC’s image as a top hospitality service provider.
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Interactive Direct Marketing helped Hospitality Marketing Concepts manage large volumes of outbound email. HMC needed a professional email management company... for better campaign analysis and reporting. Interactive provided advanced technology and strong mail delivery. After using Interactive, HMC reached members and target audiences more effectively. Campaigns became more economical, convenient, and time-saving for business travelers.
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Interactive Direct Marketing helped Days Inn run a Daylight Savings email campaign. Days Inn wanted to promote a new rate... discount program. Interactive cleaned their email list and sent over 93,000 emails. The campaign had a nearly 10% click-through rate, with 9,122 clicks. Less than 2% of recipients opted out. Most clicks happened in the first 72 hours. Days Inn saw high response and low bounce rates.
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Interactive Direct Marketing and Data Warehousing helped American Red Cross of Central New Jersey reach 1. 2 million people. They...send about 15,000 emails each month for newsletters and notifications. The chapter chose Interactive for proven technology and strong support for non-profits. Their partnership improved communication with donors and volunteers. Interactive's tools support disaster relief, training, and blood drives.
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Interactive Direct Marketing helped Prajnopaya Foundation manage 36,000 emails per year. Before, Prajnopaya struggled to keep members and donors informed... about events and relief work. With Interactive, they used professional email tools and spam filters. Monthly newsletters improved attendance at programs and kept supporters updated. The solution made communication easy for this non-profit organization.
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Interactive® helped the American Red Cross of Central New Jersey improve their electronic communications. The organization needed strong technology to... connect with donors and volunteers. They chose Interactive® for its proven technology, service record, and commitment to non-profits. The Red Cross uses Interactive® Direct Marketing™ and Data Warehousing™ for newsletters, notifications, and data capture. They send about 15,000 emails per month to support their community work.
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Interactive Direct Marketing™ helped Prajnopaya Foundation improve its email communication. Before using Interactive, Prajnopaya struggled to keep members and donors... informed about events and relief work. With Interactive, they used monthly newsletters to invite members and share updates. The tool's spam filters and user-friendly process made communication easier. This led to better attendance at programs and more awareness of their goals.
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Interactive Direct Marketing Application helped Christian Science Monitor automate daily email campaigns. The API feature, built for publishing, let them... trigger campaigns from different systems and databases. It removed manual work for their team. Mailing lists and content scraping became automatic. This made their email marketing faster and more targeted.
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Interactive Direct Marketing helped Money Media automate email campaigns. Before, Money Media could not schedule emails or meet security standards.... With Interactive, they used news scraper technology to add late-breaking news to emails. They scheduled campaigns in advance and increased campaign volume. Reporting and compliance improved. Customer support was strong.
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Interactive Direct Marketing Application helped Christian Science Monitor manage email campaigns. The news organization needed to reach many online subscribers... quickly and easily. They chose Interactive for its API, made for the publishing industry. The API let them automate campaign sends and mailing list creation. This made their email process faster and less manual.
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Interactive® Direct Marketing™ helped Money Media improve their email marketing. Before using Interactive, Money Media could not run many campaigns... and had trouble with email security. With Interactive, they automated news updates in emails and scheduled campaigns ahead of time. This made their marketing more effective and increased the number of campaigns. They also got better reporting, stronger security, and good customer support.
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Interactive helped Fortune500 Corporation, a leading insurance company, process 10,000 emails and 20,000 non-email inquiries monthly. The solution improved lead... identification, routing, and sales conversion, achieving a 6.2% close rate in a 30-day pilot and over 20% close rate later. Over 95% of emails are now routed automatically, and 75% of responses are under two hours. The company generated $10 million in customer value each year and reduced staffing needs.
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Interactive E-Billing cut billing costs from $2. 5 million to $15,000 a month for the nation’s largest direct marketer of...auto insurance. The company sends 500,000 E-Bills monthly at less than 0.03 cents per bill. Customer satisfaction rose to 94 percent after deploying Interactive E-Billing, Customer Care, and Business Intelligence. Customers now get personalized bills, email notifications, and can manage billing online. The solution improved accountability and support while reducing overhead.
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Interactive helped Fortune500 Corporation, a major US insurance company, improve lead management and customer response. The company used Interactive's Business... Intelligence, Lead Management, Data Warehousing, and Call Me Now products. After a 30-day pilot, they achieved a 6.2% close rate on leads. Over time, the close rate increased to over 20%. 95% of emails are now routed automatically, and 75% of responses are under two hours. The company saves on staffing and generates $10 million in customer value each year.
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Interactive E-Billing helped the Nation’s Largest Direct Marketer of Auto Insurance lower billing costs. Before, each bill cost $5.00 to... send. With Interactive, they send 500,000 E-Bills a month at less than 0.03 cents each. This cut billing costs from $2.5 million to $15,000 a month. Customer satisfaction rose to 94%. Customers now get email notifications and can pay bills online.
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Interactive Data Warehousing helped Equity Residential manage and retrieve a large database of customer enquiries. Before, they lost track of... follow-ups and missed insights from inbound emails. The solution enabled automatic filtering, data integration, and centralized control. Equity Residential could now track enquiry status, plan sales and advertising, and understand buyer preferences. This improved project planning and customer service.
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Interactive® Direct Marketing™ helped New Boston Fund build trust with investors and customers. The company used targeted email campaigns to... highlight achievements and financial strength. These campaigns improved investor confidence and reinforced New Boston Fund’s reputation. The result was a loyal customer base and new investor interest in its real estate offerings.
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Interactive Data Warehousing helped Equity Residential manage and analyze a large volume of email inquiries. Before using Interactive, Equity Residential... struggled to track follow-ups and understand customer needs. The solution enabled automatic filtering, centralized data control, and detailed reporting. This improved follow-up, sales planning, and insight into buyer preferences. Equity Residential could better tailor its projects to customer demands.
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Interactive® Direct Marketing™ helped New Boston Fund improve relationship marketing through targeted email campaigns. Before using Interactive, New Boston Fund... needed to build trust with investors and customers. The company used Interactive to send customized emails about achievements and plans. This approach built trust, reinforced its reputation, and created a loyal customer base. New investors saw New Boston Fund as a trusted real estate company.
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Interactive Direct Marketing helped Metavante Corporation send 60,000 targeted emails since 2004. The company used email campaigns to reach 5,000... contacts monthly. Metavante improved client retention and grew new business in the financial services sector. The solution included database marketing, direct mail, and strategic consulting. Email marketing reinforced Metavante’s image as a customer-focused, innovative provider.
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Interactive® Direct Marketing™ helped Metavante Corporation improve client communication in the financial services industry. Metavante used targeted email campaigns to... reach existing and new customers. The company sent 60,000 emails since 2004, with an average of 5,000 emails per month. These campaigns helped Metavante retain clients and grow new business. Email proved to be a focused and effective marketing tool for their niche audience.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped FLW Outdoors solve its communication challenge. The company needed to keep media... and sponsors updated about fishing events. Interactive deployed targeted email campaigns and a data warehousing solution. This kept reporter information current and enabled fast, segmented news releases. FLW Outdoors improved event branding and media engagement with these marketing technology tools.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped FLW Outdoors solve its communication challenges. FLW Outdoors needed to keep media... and sponsors updated about fishing events. Interactive deployed its mass mailing and data warehousing tools. These tools let FLW Outdoors send targeted news releases and keep reporter information updated. As a result, FLW Outdoors improved event communication and media engagement.
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Interactive Direct Marketing helped Chicago Special Events Management Company send 30,000 targeted emails each month. CSEM needed to reach clients,... partners, and subscribers for event promotion. The solution enabled weekly newsletters and mass email campaigns. This improved communication, raised awareness for events, and supported fundraising. CSEM also gained new revenue by offering advertising in their campaigns.
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Interactive® Direct Marketing™ helped Chicago Special Events Management Company (CSEM) improve its email marketing. CSEM needed to send targeted emails... to clients, partners, and subscribers. Interactive set up a mass mailing tool and managed 30,000 records for weekly newsletters. The campaigns helped CSEM reach its audience, promote events, and raise funds for causes. CSEM also used these campaigns to offer advertising opportunities to marketers, creating a new revenue stream.
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Interactive SBE helped Sands Anderson Marks & Miller automate client communications. The law firm sent 3,000 emails per week using... direct marketing. Before, they managed lists and invites manually. With Interactive SBE, they quickly set up automated newsletters and seminar invites. The solution included a custom template and subscription page. This improved client updates and reinforced the firm's image as a responsive legal service provider.
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Interactive SBE™ helped Sands Anderson Marks & Miller automate their client communications. The law firm needed a simple, cost-effective way... to manage newsletters and seminar invites. Before, they handled lists and subscriptions manually. With Interactive, they quickly set up automated email campaigns and a custom subscription page. This made it easy to update records and keep clients informed. The solution reinforced the firm's image as a responsive legal service provider.
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Interactive® Business Intelligence™ and Customer Care™ help AT&T process over 10,000 emails monthly and run 25+ direct mail campaigns. The solution integrates... with AT&T’s 10 million-record database and supports data mining, workflow analysis, and direct marketing. AT&T saved over $3 million in customer support costs and identified $10 million in new sales leads. Direct-mail campaigns saw results between 8% and 15%, with automated responses achieving over 90% accuracy.
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Interactive helped AT&T improve customer care and marketing. AT&T used Interactive Business Intelligence, Customer Care, and Direct Marketing tools. The... solution processed over 10,000 emails per month and supported more than 25 direct mail campaigns. AT&T saved over $3 million in customer support costs. Interactive identified over $10 million in new sales leads and improved direct-mail campaign results by 8% to 15%.
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Interactive Direct Marketing helped McDaniel Executive Recruiters send over 100,000 emails each month. The firm needed fast, professional communication with... clients and job seekers. Interactive's solution improved communication speed and quality. This helped McDaniel strengthen its reputation as a top placement agency. The service supported growth in the direct marketing and call center industry.
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Interactive® Direct Marketing™ helped McDaniel Executive Recruiters improve communication with clients and job candidates. Before using Interactive, the company needed... faster, more professional communication to support its growth. Interactive studied their needs and set up targeted email campaigns. Now, McDaniel Executive Recruiters sends over 100,000 emails per month. The solution helped them keep clients and candidates informed and strengthened their reputation as a top placement agency.
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Interactive deployed its Email-based CRM and business intelligence platform for Kmart Corporation. Kmart faced rising email volumes and lacked workflow... automation, with 20 staff manually routing 20,000 emails monthly. Interactive completed a pilot in five days and full rollout in three weeks, five months faster than competitors. Within two months, Kmart cut customer service staff from 20 to 5, saving over $60,000 a month. Customer service response times improved to under eight hours, even as email queries grew.
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Interactive helped Kmart Corporation improve customer service with its Email-based CRM solution. Before using Interactive, Kmart had 20 customer service... reps handling 20,000 emails a month with no automation. Interactive deployed its solution in just three weeks, five months faster than competitors. After deployment, Kmart reduced its customer service staff to five, saving over $60,000 a month. Kmart now responds to customer emails within eight hours and handles 30,000 emails a month.
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Interactive Customer Care and Business Intelligence helped Newport News manage 5,000 to 20,000 emails per campaign. Newport News used these... tools to analyze customer feedback and trends in the fashion industry. The solution improved response speed and personalized service. Newport News gained insights into customer preferences and built a reputation for being responsive. This led to better customer retention and new customer acquisition.
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Interactive® Customer Care™ and Business Intelligence helped Newport News, a women's fashion boutique, manage high volumes of customer emails. Before using Interactive,... Newport News struggled to keep up with changing customer preferences and feedback. The solution analyzed emails, routed them to the right departments, and provided insights into customer trends. This led to faster responses, improved customer perception, and better retention in the competitive fashion industry.
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EchoMail Pattern Recognition helped the Arizona State Senate audit Maricopa County's 2020 election ballots. The Senate chose EchoMail for its... proven technology and long history. EchoMail analyzed early voting ballot envelope images for signature presence. The audit addressed public concerns about election integrity. EchoMail provided data warehousing and electronic notification solutions.
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EchoMail helped the Arizona State Senate audit early voting ballot envelope images from the 2020 general election. The Senate chose... EchoMail for its pattern recognition and data warehousing tools. EchoMail's technology checked for the presence of signatures on ballot envelopes. The audit addressed concerns about election integrity in Maricopa County. EchoMail was selected for its proven technology and long history in the field.
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Interactive Direct Marketing helped Carpenter Technology send over 1 million emails and run 90+ campaigns since 2003. Carpenter used database... marketing and direct mail to reach new markets in Asia, Europe, and Mexico. The solution enabled online orders and personalized communication with customers. Carpenter improved customer retention and expanded its global presence using targeted email marketing.
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Interactive® Direct Marketing™ helped Carpenter Technology reach new markets and keep existing customers. Carpenter used targeted email campaigns to explain... its products and build relationships. The solution included online forms for orders and feedback. Carpenter sent over 90 campaigns and processed around 1 million emails. This helped Carpenter grow in Asia, Europe, and Mexico and improve customer engagement.
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Interactive Direct Marketing and Data Warehousing helped Botanical Laboratories manage 100,000 emails per year with just 3 users. Botanical Laboratories needed... a cost-effective way to reach current users, educate new ones, and connect with business partners. The company used Interactive's direct marketing and data mining services to improve communication and promote its natural remedies. This partnership supported targeted outreach and efficient information sharing for the brand.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Botanical Laboratories, Inc. improve communication with users and business partners. The company... needed a way to reach current users, educate new ones, and connect with partners. Interactive provided direct marketing, data mining, and consulting services. Botanical Laboratories now sends 100,000 emails per year with 3 users. The solution made their communication more effective and targeted.
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Interactive® Direct Marketing™ and Interactive® Data Warehousing™ helped Homegrown Naturals grow its brand in the organic foods market. The company wanted... to educate consumers and build a strong brand image. Interactive created targeted email campaigns with product info, educational newsletters, and personal greetings. These efforts expanded Homegrown Naturals' reach and reinforced its image as a caring, healthy food provider.
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Interactive helped Gateway, Inc. improve customer communication and direct mail campaigns. Gateway used Interactive Business Intelligence, Customer Care, and Direct... Marketing products. They processed over 4 million emails and ran more than 50 direct-mail campaigns. Response rates reached 10% to 20%. Interactive saved Gateway over $5 million in customer response management costs.
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Interactive helped Gateway, Inc. run direct mail campaigns with 10% to 20% response rates. The platform processed over 4 million... emails and supported more than 50 campaigns. Gateway saved over $5 million in customer response management costs. Interactive provided real-time communication, business intelligence, and data mining. Gateway improved customer support and built brand loyalty using Interactive's solutions.
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Interactive Customer Care and Intelligence helped P&G Tremor manage high email volumes from teens. Tremor needed to analyze feedback to... improve marketing and product strategies. Interactive's web-based solutions enabled better routing and analysis of over half a million emails. Spam filters and business intelligence tools improved response times and feedback accuracy. Tremor now gives clients better insights into teen preferences.
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