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Top 49 FMG Suite Alternatives : 2025
Experiture Marketing Platform
Marketing Platform Editions | Experiture Blog
Experiture Marketing Platform is an Omni-Channel Marketing Automation created to break down the barriers that prevent from maximizing the marketing ROI for both B2B and B2C marketers. It helps to increase customer lifetime value and increase sales and revenue. ...
Experiture enables to design unique experiences for the customers and prospects creating a 1:1 dialog that inspires engagement and interaction. Communications powered by Experiture engages the recipients and help foster the human connection missing in today’s age of mindless automation and campaign management.
Some of its features include easily design flexible automated omni-channel marketing workflows using innovative tools, personalized cross-channel messages across email, web, mobile, social and more, intelligently group the customers to reach the right buyers with the right messages at the right time, unified customer view to power the marketing, and many more.
Lead Liaison
Lead Liaison - Marketing Automation
Lead Liaison provides marketing automation and lead management solutions including lead scoring, lead nurturing, lead distribution and lead tracking. It is designed to help companies drive traffic to their website and then turn that traffic into leads. ...
Lead Liaison attracts, converts, close and retain leads. It drives demand to a company’s website then turns that demand into real-time, actionable, and measurable leads. Leads can then be managed entirely with Lead Liaison: generate, score and nurture leads before being notified when the lead becomes qualified for sales.
Lead Liaison solutions include event lead management, marketing automation, sales automation, website visitor tracking and more. Lead Liaison’s marketing automation platform contains all the solutions a marketing team needs to step into the world of modern marketing. Lead Liaison offers advanced nurturing and segmentation capability along with unique features such as content creation.
VBOUT
An all-in-one, powerful and easy-to-use marketing automation platform
VBOUT is a Marketing Automation platform that can be adapted to requirements. It can be deployed in Enterprises and small Businesses and industries such as SaaS, eCommerce and Education. VBOUT ...
VBOUT enables managing all social media posts from one place, with a drag and drop calendar. Tracking of all the activities across different channels can be done from one place, with a customizable dashboard, and custom branded reports.
Hey Oliver
heyoliver - All-in-one Marketing Automation Software ...
Hey Oliver is an all-in-one marketing software that aids in lead generation and sales growth. Personalized campaigns are delivered to boost company performance.
Alyce
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Alyce is a Corporate Gifting Platform that helps B2B marketing, sales, and customer success teams attract, win, and retain customers. Personalized gifts are used to strengthen business relationships.
Ortto
Marketing automation software to personalize the customer journey
Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors. ...
It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.
Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.
Delivra
Marketing automation that's straightforward to measure success
Delivra is an email platform that designs custom solutions to help marketers and agencies automate highly personalized, event-driven campaigns that increase the long term loyalty and lifetime value of their customers. ...
Delivra creates email campaigns for customers, tracks results of promotion campaigns and measures the return on investment. It provides both pre-defined as well as custom email templates that can be sent to potential customers based on their profile data. The tool can send automated thank you emails, birthday coupons and product promotion newsletters to select customer segments.
Delivra features include Build effective campaigns, reach the audience and keep it growing, and Improve marketing strategy with insights and teamwork, Drag-and-drop editor, email templates, email previewer, SMS messaging, List building, Segmentation, Preference center, Engagement scoring, Social share, marketing automation, email nurturing, A/B testing, insights and reports, and more.
Net-results Marketing Automation
Intuitive Software with Powerful Tools to Create, Connect, and Engage
Net-Results is a marketing automation tool with powerful segmentation capabilities. Segments can be used to drive analytics, workflows, campaigns, and more. It helps to improve ROI and acquire customer. ...
Net-Results is Intuitive Software with Powerful Tools to Create, Connect, and Engage.
Net-Results provides all the features required and expected like creating personalized messages that drive more engagement and opportunities, personalize content for leads, customers, & high value prospects, automatic marketing workflow, sales alert and enablement and much more.
Makesbridge
Marketing Automation & Lead Nurturing Platform to increase sales and marketing results
Makesbridge is a marketing automation software that offers a comprehensive feature set and combines mass email, sales automation, and business intelligence into a single package. Makesbridge ...
Makesbridge offers a reliable email marketing platform that helps users achieve their marketing goals. Email marketing automation allows to save time and make a series of touchpoints with prospects. Makesbridge is integration-ready with these business applications and software such as Google Drive, Salesforce, Facebook, and LinkedIn, allowing to extend Makesbridge functionality and streamline many of marketing processes.
e-shot™
Home - Marketing automation made simple
E-shot™ is trusted by the public sector for secure and effective email and SMS campaigns. Digital communication is made simple with this platform.
Sharpspring
Sales & Marketing Automation Platform to boost conversions and deliver results.
SharpSpring is a sales and marketing automation platform for sales and marketing team to drive more leads and increase sales. It primarily helps with campaign management, blog development, ...
It comes with built in analytics and automation capabilities for campaign management, sales automation and dynamic form building.
Zymplify
Sales & Marketing Automation Software to accelerate business revenue
Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed. ...
Zymplify is a cloud marketing platform that offers a personalized integrated digital toolbox that aids in online marketing and also offers additional marketing services around the platform through their dedicated team, enabling businesses and corporate clients to automate their marketing process and market themselves in a convenient, hassle-free and effective manner.
Zymplify features include LinkedIn prospector, website intent, intent signals, landing page builder, lead management, multichannel marketing, web forms, pop-ups, persona builder, digital ads, social media, pipeline, activity calendar, built-In CRM, list management, channel ROI / setup, marketing calendar, and more.
User.com
Marketing & Sales Automation Software
User.com is an advanced marketing and sales automation software. It aimed at boosting engagement and improving conversion by using a single data source for your customers. It engages visitors, gains more lead and increases conversion on the website. ...
User.com delivers the omnichannel communication experience. It allows users to gather information about prospects and communicate with them via live chat through chatbots. Other contact details of clients are collected by SMS, popups, or web push notifications as per individual preference. It helps companies streamline internal processes and grow their business faster.
User.com features include gaining insights about website visitors, generate leads, increase sales, streamline processes, and provide exceptional support.
PushOwl
Web Push Notifications for your Shopify Store
PushOwl is a push notifications platform that engages visitors into loyal customers. It is designed to keep the website visitors engaged even after they have left the website. It adds a new marketing channel to acquisition, retargeting, and loyalty strategies. It is ideal for marketers, small and medium companies. It helps ecommerce to grow more in revenue and less in expenses. ...
It offers abandoned cart reminders, direct marketing, campaign reporting, cross-platform support, stock alerts and other related services, helping e-commerce to grow more in revenue and less in expenses. Measure the performance of the campaign, tracking impressions, clicks, and attributed revenue for notifications.
Key features include more conversions than email, reach audiences anywhere by sending notifications to their phones without requiring a mobile app, view the impact of campaigns, receive campaign reports, understand customer behavior, collect revenue from abandoned carts, nurture new subscribers with welcome notification sequence, and more.
Upland adestra
Email automation software that inspires engagement and drives conversions
Upland Adestra is an email automation platform that helps to create and automate engaging targeted email campaigns, to the highest of the brand standards. It helps to increase sales and revenue and enhance customer relationships. ...
Adestra platform offers powerful yet easy-to-use data management, segmentation, automation, in-depth reporting, and campaign creation to engage the customers. It also empowers marketers to maximize ROI through email-driven technology.
Its features include easy view, launch, and organizing email campaigns, ensure the content is timely, relevant, and personal, connect to the audience, anywhere, any time, any device, data flexibility giving the full visibility across the board, build and launch beautiful emails in minutes, gain insight and build highly-reliable data-driven marketing strategies and much more.
SALESmanago
Customer data platform with omnichannel communication to improve conversion
SALESmanago is the only no-code, AI-driven Customer Data, and Marketing Automation Platform, used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victorias Secret and many other global brands. Financial Times ranks SALESmanago as the fastest-growing marketing automation platform in Europe with 2 months of free Proof of Concept. ...
SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.
The capabilities that are found in SALESmanago are: Command Center, AI Search Engine, Loyalty Program, Pop-up creator, AI & Machine Learning, Live chat with AI recommendations, Analytics & Reporting, Behavioural Profiling, Customer Value Management, Omnichannel Communication, Personalization, Product Recommendations, Real-Time Data Processing. These are achieved using features such as: Customer Data Platform, CRM & Dynamic Segmentation, Email Marketing, Lead Generation, Marketing Automation, Mobile Marketing, Social Media, Web Push, Website Personalization, A/B/X Testing and Optimization, Advertising Network & DMP.
Ready to use integrations for the most popular eCommerce platforms, CRM & ERP systems, marketing and sales tools.
Jumplead
Inbound Marketing Software to turn visitors into customers
Jumplead is a B2B Marketing software enabling lead generation, marketing automation, and lead management for business owners, marketers and agencies. Jumplead supports visitor identification from ...
The software includes Live chat and lead messaging feature for 1to1 conversations. Live chat feature also includes email messaging where visitor’s questions are prompted into an email message when live chat is not possible.
ReSci
Email marketing automation with AI to deliver relevant experiences to the customers
ReSci is email automation and customer data platform that empower innovative marketers with artificial intelligence to deliver relevant experiences to their customers. It helps to enhance customer relationships and increase customer lifetime value. ...
ReSci supports identifying hidden patterns in the customer data to make impactful data-driven decisions and sync the data effortlessly to other platforms to optimize the ad, onsite, and mobile campaigns. It helps in time-saving and organizes all the data across channels.
Some of its features include complete lifecycle automation, intelligent item triggers, ML product recommendations, predictive lead scoring, ad optimization and Facebook sync, and more.
emfluence Marketing Platform
Marketing Platform to create, track, and deploy successful digital campaigns
emfluence Marketing Platform is an email marketing, social media management, survey tool, landing page builder, website tracking, and marketing automation platform, designed for and powered by digital marketers. It allows businesses to visually create automated marketing campaigns using a drag-and-drop editor and optional placeholder steps. ...
The emfluence Marketing Platform is a full-scale marketing automation platform with tools to automate day-to-day tasks, including social media scheduling, automated emails, campaign reporting, landing page creation, surveys, web forms, and more. Users can create complex email campaigns based on recipient behaviors. Use workflow decisions to organize contacts into segments based on their email views, clicks, or custom event triggered action queries.
With emfluence's email marketing tool, users can create personalized emails using custom email templates or built-in templates. The form builder allows businesses to create forms that can capture and record online registrations and website leads. Users can also create personalized landing pages and event pages. Marketers can integrate their social media accounts with the platform to manage campaigns through channels like Facebook and Twitter.
PushAd
Push notification delivery platform
FMG Suite and PushAd both serve the Marketing Automation category but with distinct features and user segments. FMG Suite excels in engagement and social media management while supporting goals like customer acquisition and improving digital presence. PushAd, however, is highly capable in campaign analytics, focusing on increasing sales and revenue. FMG Suite caters more to enterprises looking for strong social media and content solutions. PushAd is preferred by enterprises in IT and Marketing seeking robust campaign management capabilities. ...
Selligent Marketing Cloud
Marketing Automation to engage customers across all critical channels.
Selligent Marketing Cloud is an AI-powered omnichannel marketing automation platform that enables B2C marketers to provide personalized customer experiences across all channels and devices. ...
Selligent Marketing Cloud includes Omnichannel Execution, Customer Experience, AI & Machine learning, Open Architecture & Integrations, Email, Website and Mobile Personalization, Behavioral Retargeting, Universal Consumer Profile & CDP Capabilities and Reporting and Optimization.
The Omnichannel Execution enables integrated consumer interactions across all channels, and data collection and analysis covering all customer touchpoints. The Open Architecture & Integrations feature enables seamless integration with the rest of the business solutions. The Email, Website and Mobile Personalization feature provides personalized messaging, delivered through multi-channel campaigns.
LeadFWD
Unstoppable Growth Platform with the power of AI and Machine Learning
Leadfwd is a B2B Prospecting, Sales Outreach and Account-Based Marketing together with the power of Artificial Intelligence and Machine Learning. It's an unstoppable growth Platform that helps to fill the pipeline, engage key accounts and track their journey, close the revenue, automate and repeat. It enables organizations to customize their solution based on their current challenges and their desired outcome focusing on the right accounts and the right decision-makers. ...
It helps to grow sales faster by instantly growing the pipeline with qualified prospects and automated sales outreach, save time and exceed the closing revenue and leverages outbound engagement to build a pipeline of interested buyers. It also helps to leverage the power of AI to turn anonymous traffic into identified leads.
Some of its features include generating Pipeline instantly, create multi-step sales sequences with emails, tasks, calls, to automate the work and boost sales productivity, instant access to the DNA of the leads and customers, AI sales agents can touch hundreds of prospects each day, build smart automated journey’s that target specific audiences and more.
Maropost
Marketing Automation platform for multi-channel customer engagement
Maropost is a unified customer engagement platform that connects companies with their customers at every step of their journey. It is designed for enterprises looking to engage the audience with personalized messages across every channel to boost engagement and revenue. ...
It features data-driven marketing, unified cross-channel engagement, contact lists, shopping cart solutions, customer management, payment gateway integration, commerce analytics and integrations.
It supports every stage of the customer lifecycle by setting campaigns and content on autopilot to deliver an outstanding customer experience. It connects customer data from different channels into a powerful profile that helps to understand each customer’s lifetime value. It provides customer’s marketing activity in a single view and offers detailed reports on conversion rates, repeat customer and revenue loss due to abandoned carts.
eTrigue DemandCenter
Marketing Automation Platform to scale demand generation for partners
eTrigue DemandCenter is a marketing automation platform that helps to launch more marketing campaigns and generate more qualified leads using existing resources. It helps to improve ROI and increase sales and revenue. ...
eTrigue DemandCenter helps marketers with inbound and outbound marketing tools like drag and drop email builder, easily reach the right prospects, build and launch campaigns and many more that are easy to use, loaded with capability and don’t require a crowd of specialists to operate effectively.
Some of the benefits and highlights of DemandCenter include CRM integration, email marketing, Google Adwords visibility, real-time lead alerts, drag, and drop campaign creation, and many more.
Listrak
Marketing automation platform that delivers seamless, personalized cross-channel interactions
Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement. It is primarily a multi-channel marketing ...
Key features of Listrak include: Cross-channel orchestration, customer insights, unified 360 customer profile, behavioral based triggers, and predictive personalization. Listrak platform helps to unlock unified customer data through powerful exploration and visualization tools integrate customer insights actionable through segmentation, automation and orchestration. It automatically generates timely and relevant messages directly across customer journey to influence purchase intent to maximize customer life time value.
itracMarketer Platform
Email & Marketing Automation CRM Platform to improve and grow business.
itracMarketer is an Email and marketing automation CRM software that helps to improve and grow the business, grow a deeper connection with the audience, manually execute repetitive tasks and processes that drive the marketing and sales results, lead to a high number of visitors and conversions of those visitors into contacts and so on. It helps to enter new markets, improve ROI and grow market share. ...
itracMarketer develops innovative online marketing solutions providing the marketers the capability to stay on top of simple or complex business requirements and challenges while delivering results and measurable success. It offers turnkey self-service solutions in email marketing with CASL compliance, marketing automation, sales CRM, social media integration, web analytics, lead management and more. It helps to develop easy-to-use and effective solutions that drive customer results.
Some of its features include engaging emails with personalization and advanced features, track customers, score leads and manage all marketing, sales and customer service activities, schedule and publish to social media channels, build local engagement through corporate-created content and more.
Inkit
Direct Mail Automation Software for Marketing & Retention
Inkit is a Reach Enablement Platform (REP) built for teams that recognize the value and importance of reaching and engaging with customers. It provides teams with technology and tooling that can be quickly embedded into existing infrastructure to validate customer addresses, deliver automated and personalized campaigns, streamline shipping logistics, and create paperless records of customer communications at scale. Inkit also includes an automated postcard builder, automated printing and shipping, tracking conversions, and bringing offline customers back online. ...
Businesses across every industry—from retail and eCommerce to financial services and healthcare—uses Inkit technology to reach and communicate with their customers. It helps the world's best businesses reach their customers.
Inkit features a Direct mail automation tool that provides speed and efficiency to reach customers offline in record time. Businesses never have to deal with printers, brokers, or USPS. Inkit integrates customized data with direct mailing campaigns for a highly automated and personalized postcard so targeting individual customers on a personal level is easier and faster. Inkit segments direct mail audience based on demographics or customer data. Inkit provides round-the-clock individualized support to ensure campaigns are delivered with the greatest success, and answer campaign questions.
OutboundEngine
Marketing Automation platform to target new customers, build loyalty and close more business
OutboundEngine is a cloud-based email and social media marketing software through which clients can build and run campaigns for online marketing. It enables customers to craft a well-rounded marketing strategy using email and social media tools. ...
OutboundEngine automates sending of newsletters to clients through email and social media posts. It updates to content on different online platforms to keep the audience engaged and generates a track report of all social media activities. It allows clients to create custom marketing campaigns for businesses, automate email marketing, social media marketing and referral campaigns and create online business profiles.
OutboundEngine features include Referrals, review management, business listing management, social media advertising, email newsletters, social media management and more. The tool also helps plan marketing calendars with every email and social media update remaining topically consistent and relevant.
Act-On
An automated Growth Marketing Platform
Act-on is a Marketing Automation software which enables Marketing professionals across industries such as Banking, Wealth Management, Insurance, Manufacturing, Technology and agencies to build effective marketing campaigns that achieve higher Return on Investment (ROI) ...
It is primarily used to bring in new customers and engage effectively with existing ones, using e-mail, call, sms, webinars, website and social media channels.
Act-on hepls to create personalized automated mail campaign, using predictive e-mail technology. By using AI-driven content recommendations on the website, right content is delivered at the right time to the website visitor and ensures better engagement. The campaign reports are available in interactive dashboards using BI & data visualization, which helps to derive better business insights
Ontraport Marketing Automation
Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle
Ontraport Marketing Automation platform guides contacts through marketing funnel. It creates automated experiences, personalize responsive customer journeys and build a fully integrated campaign. It helps to improve on ROI, sales & revenue. ...
Ontraport’s marketing automation software seamlessly connects to every other aspect of marketing effort. Emails are sent to leads and customers, the landing pages are used to showcase products and services, the ecommerce functionality is used for selling online, and CRM houses all leads’ information all in the same platform as the marketing automation that ties it all together. This all-in-one functionality equips business to create complex, customized marketing that improves business growth.
With the ability to incorporate both online and offline assets into one campaign map, Ontraport allows to fully coordinate the entire customer experience. Integrate email messages, SMS texts, internal tasks, digital ads, landing pages, opt-in forms and much more to create complete automated funnels.
Customer.io
Send Automated Messages. Deliver Results.
Customer.io is a marketing automation tool for sending relevant messages like emails, push notifications, and SMS based on behavior across web and mobile products. It helps to build brand awareness and acquire customers. ...
An integration with Customer.io provides the complete information of the user which helps in sending personalized messages to the individual. It’s A/B testing helps to review the data and further improve the performance.
Customer.io provides multiple ways to get real-time business data from the product which updates the user database. Its segmentation platform helps to enhance the performance by calculating the real-time and performance scale of the business and the workflow builder allows to create high-performance campaigns in an intuitive drag-and-drop interface to reach the customer whenever and wherever they are.
Dailystory Marketing Suite
DailyStory | Digital marketing solutions for growing businesses
Dailystory is a Campaign attribution platform that can be used by B2Bs to address their campaign attribution strategy. It includes Email Marketing, Marketing Automation and CRM, providing the process, consistency and measurement of marketing campaigns. It can be used in enterprises and by marketing professionals and agencies. ...
Dailystory tracks website visitor’s experience, along with details about recurring visits and enables tagging visitors for remarketing. Tracking of leads and the keywords that convert leads to visitors, optimising the website to match customer behaviours and patterns, identifying anonymous visitors are some of the other features of the Track and Measure module of the software.
The Automate and Nurture customers module features tools for creating customer campaigns, automation of customer follow-up and outreach, reminders and offers through targeted text messages on mobile devices, personalized email marketing campaigns, scoring and ranking of prospective customers and more.
Piwik PRO
Analyze the customer journey across websites and apps
Piwik PRO is a digital analytics platform empowering organizations to analyze and streamline customer journeys. It helps to enhance customer relationships and improve internal communications. ...
Piwik PRO helps to measure, analyze, and improve the user experience at each step of the customer’s relationship with the organization. It also ensures data privacy and security along the way.
Some of the features of Piwik Pro include tracking customer behavior across the websites, mobile apps, digital products, and post-login areas, optimize products, and customer experience at every stage of the user lifecycle and better understand how employees use SharePoint portal to enhance communication and internal processes.
Total Expert
Enterprise-grade marketing and customer engagement platform purpose-built for financial services
Total Expert is an enterprise marketing and customer engagement platform built for financial services to drive growth and create customers for life with a marketing operating system. It helps to scale best practices and improve digital and social presence. ...
Total Expert helps to combine marketing and CRM functionality with the proprietary intelligent automation engine, empowering to manage the customer journey across the entire lifecycle.
Total Expert features include nurturing relationships and reach consumers with the right message at the right time on the right channel, deliver a superior experience with automated and personalized email engagement across the customer journey, engage consumers with an integrated SMS marketing strategy that supports customers across the entire journey, develop strategic co-marketing partnerships or unlock cross-sell opportunities across lines of business and many more.
Higher Logic Thrive Marketing
Marketing Automation delivering personalized content and targeted communications
Higher Logic Marketing Automation is a tailored email communication that helps in delivering personalized content and targeted communications to keep the audiences coming back for more.It helps in creating custom campaigns, using pre-built templates, automates workflows delivering a personalized journey to every recipient, and send the most relevant content to the audience with guided messaging prompts. It tracks interactions with the email and website content, leverages data-driven insights to identify the most engaged contacts and also integrates directly with the CRM or AMS. ...
Some of its features include robust reporting tools, track performance across multiple channels, effectively measure conversions and campaign impact at every stage, builds reports providing key metrics, automates workflow and so on.
ActiveTrail
Marketing Automation | Email Marketing Platform
ActiveTrail is a marketing automation platform that enables digital marketing professionals to send automatic emails, SMS messages, online surveys, and to create high-converting landing pages. It helps to increase sales and revenue and acquire customers. ...
ActiveTrail helps to stay connected to the customers by its powerful automation, generates leads to build customer relationships, provides predictive delivery at the best time automatically, informs customers of discounts, events, and more at the right time. It also helps in real-time data tracking, testing, and optimizing campaigns.
ActiveTrail features include ready to use signup and lead forms, A/B testing, visual automation, autoresponders, mobile responsiveness, automatic SMS campaigns and many more.
Right On Interactive
Customer Lifecycle Marketing Automation
Right On Interactive is a Customer Lifecycle Marketing software that helps companies win new business, keep current customers and grow the right relationships. It is designed to engage prospects and customers to build engaged relationships and convert more customers at a higher annual contract value, thus ultimately growing revenue and client satisfaction. ...
Right On Interactive provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. Its cloud-based solution that maps the customer’s entire brand experience, from messaging through product usage.
Right On Interactive features include mapping every customer’s journey, personalized conversations on any channel, built-in email automation, custom measurement, and more. The movement from email marketing to automated campaigns and, finally, a customer lifecycle marketing platform requires organizations to assess their current marketing strategies and goals. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value.
Actito
Agile Marketing Automation Platform for customer engagement
Actito is a SaaS marketing automation company founded in 2000. Back then, the three founders thought it would be a good idea to bridge the gap between brands and consumers. So they started building the software that marketers now love. Actito helps to personalize the interactions by the second, with hundreds, thousands, even millions of customers worldwide. Actito targets mid to large companies wanting to run all their marketing activities from one easy-to-use platform. ...
All the customer data collected is centralized and consolidated onto a Customer Data Platform and made available to tailor, target and personalize right-time messages through main marketing channels – namely email, mobile and web. Actito also provides tools for customer life-cycle marketing, deploying acquisition, loyalty and cross-selling, enabling agile marketers to develop objectives and specifications of their marketing campaigns, thereby helping them in tracking the outcomes.
Actito features include building an actionable data model, marketing campaigns, dashboards and campaign reports, customer engagement, engaging via the right channel, customers based on their behavior and real-time data, adapt marketing strategy to maximize ROI and more.
Actito offers full compliance with Europe’s latest general data protection regulations (GDPR), leaving marketers free to focus on building lasting and profitable customer relationships. It runs its European operations from its headquarters in Belgium and also has offices in France and The Netherlands. Actito is also present in North America with an office in Canada. More than 250 clients use the platform worldwide including ABB, Friesland Campina, Biocodex, ARTE, WWF and KIA.
Genoo Marketing Automation
Marketing Automation Software and Training Solutions from Genoo
Genoo Marketing Automation platform can be used by small and mid-size businesses, entrepreneurs, and marketing agencies. Genoo supports Email Marketing automation with its responsive email ...
Genoo enables lead capture from website visitors, and provides website forms for capturing info for the leads database. Survey and Assessments tool captures survey responses and stores them along with the leads info in the database. It also has a metrics and analytics tool providing reports and metrics on campaigns, lead info tracking and more.
Orlo
Digital CX Platform to elevate social media insights
Lots of solutions out there claim to bring digital communications teams together, but Orlo is the only platform purpose-built with the needs of marketing and customer service professionals in mind from day one. By pulling together conversations that take place on Social, Chatbot, Live Chat, WhatsApp and SMS, the platform provides a unified view of both public and private digital interactions. With a suite of powerful reports and intelligent AI to boot, Orlo takes the guesswork out of managing reputation and improving customer experience, empowering over 300 organizations around the world to build trust with their customers through brilliant conversations. ...
Optimizely Content Marketing
Marketing orchestration platform for better marketing from a single workspace
Optimizely Content Marketing (formerly Welcome) transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance. Welcome unleashes the potential of marketing. ...
Mautic
Open Source Marketing Automation
Mautic is an open-source Marketing Automation software that enables organizations of all sizes to integrate and personalize all digital properties and channels into a seamless customer experience. It helps to improve brand engagement and efficiency. ...
Mautic helps teams gather important contact information, optimize and replicate campaigns, and ultimately, report on results. Its modern approach to marketing automation enables marketers to deliver higher performing campaigns and content, and achieve superior results.
Its key features include cross-channel campaigns, website tracking, email marketing, customized landing pages, using existing contact and real-time engagement data to personalize the experience, provides the freedom to integrate data and orchestrate any channel across all business-critical technology solutions.
Plumb5
Real-time Customer Engagement Platform
Plumb5 is an Automation Platform that can be used for automating customer-centric business processes. It is built with a Unified stack enabling businesses to scale using automation, speed and accuracy. It can be used by businesses across the industry such as Banking & Finance, Healthcare, Education and more. ...
Plumb5 enables seamless Customer Lifecycle management with its unified stack and a built-in tag mechanism that can identify customers at different stages of the customer lifecycle. The platform’s customizable rules engine helps manage scores and operations enabling Auto segmentation.
The software enables a unified Data Master and manages its governance, and promises high speed response with its optimized data structure and smart data organization. It has security features built-in that enable a flexible, layered sharing model.
Boingnet
Boingnet - Direct Marketing Automation
Boingnet is a direct marketing automation platform that helps marketers, agencies and non-profits get new leads, nurture them and turn them into loyal customers. It helps to improve ROI, increases sales and revenue, and build brand awareness. ...
Direct mail marketers use precise targeting and variable data print to consistently deliver high-quality leads and converting leads into warm prospects. It helps to get the instant lead generation of direct mail with the tracking, measurement and automation. Boingnet helps to build campaigns with self-service tools, integrate with HubSpot, WordPress, and other marketing and CRM tools. It also generates high margin revenue by adding value to VDP direct mail campaigns.
Boingnet features include personalized URLs for direct mail tracking, mobile-ready landing pages and microsites, powerful email campaigns, integration with over 600 applications, turn-key campaign services from template development to full campaign outsourcing, white-labeled agency edition for agencies, consultants and printers.
Marigold Engage
Create more meaningful relationships with every interaction
Sailthru offers multi-channel personalization through Marigold Engage. It partners with marketers for cross-channel success.
MessageGears
customer marketing platform attaches directly to your customer data sources
MessageGears is a transactional email platform that enables to remove the barriers to data and enables to transform the way marketers communicate with their customers. MessageGears enables to build audiences and campaigns using live internal data. ...
The key features provided by MessageGears include direct data access, true real-time marketing, marketing agility, and operation efficiency. The true real-time marketing feature provides an excellent platform for sending responsive and personalized campaigns easily without wanting for a data sync to occur. The marketing agility feature allows users to easily add a field to a marketing database and once it's available in MessageGears users can make campaign changes quickly.
MessageGears offers an excellent platform for reclaiming all the time consumed by IT and marketing teams when dealing with the inefficiencies of traditional cloud solutions. MessageGears also provides hybrid solutions to overcome the inherent limitations of the marketing cloud email system. MessageGears offers an excellent platform for automating dynamic personalized campaigns that help in generating sales.
Resulticks
Omnichannel Marketing Automation
Resulticks is a real-time conversation marketing cloud that changes the marketing solutions landscape for customer experience, acquisition of a customer, and brand loyalty. It helps businesses of all sizes target audiences and generate leads through real-time engagement with clients. ...
Resulticks enables marketers to prepare campaigns for various communication channels including phone, email, social media, and digital assistants based on customer behaviour, location or interest. Resulticks helps managers monitor customer actions and collect insights from every owned, earned and paid media asset such as landing pages, social ads, email alerts for planning future campaigns. Additionally, team members can trigger automated responses and prioritize client communications to nurture leads. Key features include conversion tracking, customer profiling, predictive analytics, and campaign performance management.
Resulticks offers API-based integration which lets users connect the system with third-party applications, letting them synchronize data and drive targeted campaigns. Resulticks enables real-time and dynamic responses by providing an engine that leverages machine learning for the purpose of maximizing the impact of marketing messages and sustaining continuous conversations.
Sparktoro
SparkToro | Audience Intelligence Resources (and a tool in the works)
Sparktoro is an audience intelligence or market research tool that enables users to know their audience's interests, behavior, and demographics better. Users can learn who they follow on social media, what websites they visit, which podcasts they listen to, as well as additional valuable audience insights. It is designed to help businesses improve their marketing skills. ...
The tool helps the clients to quickly and accurately identify where the audience spends time and pays attention, so marketing efforts can be better targeted and more effective, enabling businesses to make it easier to discover the websites, blogs, podcasts, social accounts and publications that reach their audience.
