Orlo: Use-Cases, Insights and Reviews | 2025 Cuspera

Wakefield Council wanted to build more trust and engagement with its community. They used Orlo’s Social Media Management platform to audit their social channels and set up social listening. The team ...used analytics to understand their audience and improve their social strategy. As a result, the Council’s trust score rose from 46.55% to 76.82% between March 2023 and June 2024. The Council also saw higher engagement rates and better teamwork between departments.
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Birmingham Women’s and Children’s NHS Foundation Trust wanted to improve engagement and communication with its stakeholders. They used Orlo’s social media management tools to monitor messages, respon...d quickly, and collaborate across teams. Orlo’s Performance Analytics helped them see what content worked best. The Trust managed eight social channels with two teams. They reached 24.8 million people, handled 26,000 inbound messages, and grew their social following to 158,000.
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Bromford Housing faced a big increase in customer requests after a cyber incident. Their customer service team was stretched and needed a new way to help people. They used Orlo’s Live Chat and Chatbo...t to give customers another way to get help. After setting up Live Chat and Chatbot, over 26% of customer questions were answered without an agent. This saved Bromford over £330,000 each year and made their service faster and more efficient.
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University Hospitals Birmingham NHS Foundation Trust needed to fill over 240 job vacancies quickly. The Trust faced challenges with reputation and staff retention. They used a video-based social medi...a campaign featuring real employees sharing their stories. The campaign was shared on Facebook and LinkedIn. As a result, they filled 98% of the vacancies. The campaign also improved employee pride and advocacy.
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Leicestershire County Council faced major flooding after two storms in late 2023. They needed to quickly warn and inform residents about flood risks. The Council used Orlo's social media management t...ools to send updates and track campaign results. They posted on Facebook and X, using scheduling and campaign tracking features. Their posts led to over 1,417 views of flood-related web pages, 128.2k impressions, 153 shares, and 1.3k link clicks. The campaign helped keep residents informed and safe during the emergency.
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The London Borough of Tower Hamlets Council wanted to increase brand awareness and boost engagement by fostering pride in residents. They launched the #TowerHamletsMoments social media campaign using... Orlo, focusing on local history and landmarks. The team used video content and scheduled posts across multiple platforms. They tracked results with Orlo's analytics tools. Since June 2023, the campaign reached 156,435 people, had 21,230 engagements, and 35,879 video views. One video got over 7,070 organic views.
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