Real-World Case Studies and Customer Success Stories with Orlo

South Wales Police used Orlo to launch a creative Instagram campaign about coercive control. The campaign reached 1.6 million people... and had 3.4 million impressions. 56 people moved from the content to the reporting page, and 55 visited support organisations. Orlo’s features helped the team track engagement and schedule key comments. The campaign built trust and encouraged reporting of coercive control.
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Orlo helped the London Borough of Hackney Council manage social media for Hackney Carnival 2024. The council used Orlo's content... calendar and scheduling tools to plan and deliver engaging posts across Facebook and Instagram. The campaign achieved a 4.14% engagement rate and an average video watch time of 11 seconds. Audience sentiment was very positive, and the event fostered community pride and safety. Orlo enabled effective collaboration and crisis communication planning for the council's digital comms team.
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Orlo helped Manchester City Council boost social media engagement by 1. 5% and gain 13,644 new followers from January to...August 2023. The council used Orlo's social media management tools and social listening features to connect with residents and respond to their needs. Creative content and user-generated posts increased community pride and improved communication. The council now has 379,400 total followers across all channels, making their digital presence more vibrant and inclusive.
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Orlo helped Merseyside Police manage crisis communications during the 2024 Southport incident. The News & Communications Team used Orlo's social... media management tools to fight misinformation and keep the public informed. They posted timely updates, tributes, and live broadcasts, building trust and public safety. Their strategy balanced empathy and authority, maintaining community confidence throughout the crisis.
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Orlo Insights helped Wakefield Council boost trust by 30% from March 2023 to June 2024. The council used Orlo’s social... media management tools to track engagement and improve communication with over 353,000 residents. Social listening and analytics let the team understand audience needs and measure trust. After onboarding the customer service team, trust scores rose to 88%. Facebook engagement reached 1.14%, LinkedIn 2.36%, and TikTok views hit 26.4K in July 2024.
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Orlo helped West Midlands Combined Authority run the 'Goodnight Ozzy' social media campaign. The team used Orlo's social media management... tools to honor Ozzy Osbourne and highlight Birmingham's culture. Their posts reached 15.8 million people in three days, with over 1 million interactions and 2,163 new followers. The campaign set records for engagement and organic reach. WMCA won the Orlo Spotlight Award for this achievement.
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Orlo powered Bristol City Council's "Swap to Stop" campaign to reduce smoking rates. The council used Orlo's social media management... tools and data-driven targeting to reach 244% of the city's adult smokers, far above the 90% benchmark. Facebook ads drove over 4,000 clicks and 2,810 sign-ups, with a 24.6% conversion rate. The campaign achieved a 6% sign-up rate among all adult smokers in Bristol, showing strong impact through digital engagement and analytics.
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Orlo helped the London Borough of Tower Hamlets Council boost social media engagement with the #TowerHamletsMoments campaign. The council used... Orlo's social media management tools to schedule posts and track analytics across X, Facebook, Nextdoor, and Instagram. Since June 2023, the campaign reached 156,435 people, generated 21,230 engagements, and 35,879 video views, all organically. The campaign improved online sentiment and built pride among residents, with no budget required.
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Orlo helped Northumbria Police set up a 'Digital Desk' to manage public contact across all social media channels. The team reduced... social accounts from 72 to 4, making it easier for people to reach out. They now triage 1,000 messages per day and monitor all channels 24/7. More crimes and incidents are reported each month, with an average of 55 incidents created from social media messages. Northumbria Police is recognized as a flagship force for digital engagement.
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Orlo helped Leicestershire County Council manage social media during major storms. The council used Orlo's scheduling and campaign tools to... send timely flood warnings and updates. Social posts reached 128,200 impressions, with 1,300 link clicks and 153 shares. The team tracked campaign effectiveness using Orlo analytics. Over 1,417 views were recorded on flood-related web pages, helping keep residents informed and safe.
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Orlo helped Staffordshire County Council transform its social media engagement. Carmen Proctor used Orlo to double the council’s TikTok following... in 2025, reaching 1.9 million views and 49,000 likes. Her campaigns delivered 319,000 Covid boosters, surpassing the 300,000 target. The "Shop Local" series boosted community pride and local business engagement. Carmen’s work increased event coverage and engagement rates, making council communications more effective and trusted.
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Orlo helped Avon and Somerset Police manage social media for Glastonbury Festival 2023. The team used Orlo's validation tool to... ensure safe, approved posts on X (Twitter) and Instagram. They gained 697 new followers and 9.7K likes in one week, sharing key safety messages and urgent appeals. Orlo's platform boosted engagement, built trust, and improved collaboration with festival partners. Officers felt confident and supported using social media during the event.
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Orlo helped Horsham District Council unify all social media accounts for better control and efficiency. The council saw a 20%... increase in reach, 30% more engagement, and 33% more followers year over year. Orlo's platform enabled the team to reduce calls to customer service and lower print costs. Social media is now central to Horsham's communications and customer service strategy.
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Orlo helped Natural Resources Wales boost citizen engagement during Storm Dennis. The team used Orlo's social media management tools to... share real-time updates and manage high message volumes. They saw a 42% increase in followers and reached 5.7 million people across Twitter and Facebook. Orlo's unified inbox and analytics improved response times and campaign tracking. 75% of sentiment was positive or neutral.
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Orlo helped Reading Borough Council manage social media during COVID-19 and a major crisis. The council used Orlo to centralize... messages and assign queries, improving efficiency. In the first six months, they saw a 314% increase in messages handled. Facebook followers grew by 22% and likes by 66%. The platform enabled faster responses and a unified public voice.
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Orlo helped Norfolk County Council's Fostering & Adoption Services improve social media campaigns during the pandemic. The team used Orlo's... scheduling, geotagging, sentiment analysis, and analytics to reach the right audience. They saw 44% of inbound messages with semi-positive sentiment and averaged 6,815 Facebook impressions per day. Orlo's content calendar and dashboards helped fill content gaps and share key government messages. The platform made a big difference in their social media approach and engagement.
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Orlo helps Dyfed-Powys Police manage over 40 social media accounts from one platform. The force uses Orlo's Unified Inbox, Content... Library, and Tamper Check to improve digital communications and comply with regulations. Their Digital Desk team monitors accounts 24/7, leading to better engagement, especially with hard-to-reach groups. From December 2020 to March 2021, they triaged 25,000 comments and messages. Orlo supports 320 users across the largest police force area in Wales and England.
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Orlo helped Leeds City Council manage rising social media enquiries. The council needed a secure, efficient way to handle more... messages and avoid missed contacts. Orlo's platform enabled a shift from traditional channels, saving costs and reducing response times. Analytics and tagging features improved tracking and reporting. Leeds City Council saw a 32% increase in inbound Facebook messages, 61% more Facebook impressions, and 682% more Twitter impressions.
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West Midlands Combined Authority used Orlo for its 'Goodnight Ozzy' social media campaign. The campaign ran across multiple platforms and... broke records. Orlo helped the team manage and deliver the campaign effectively. The campaign won the Social Media Campaign of the Year award. This shows Orlo's impact in government social media management.
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Orlo helped Staffordshire County Council transform its social media engagement. Carmen Proctor used Orlo to double the council’s TikTok following,... reaching 1.9 million views and 49,000 likes in 2025. Her campaigns delivered 319,000 Covid boosters and boosted local business pride with the "Shop Local" series. The Summer Reading Challenge saw 10,451 children sign up, up from 9,787 the previous year. Orlo enabled real-time event coverage and built trust with the local community.
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Orlo helped Bristol City Council run the “Swap to Stop” campaign to reduce smoking. The council used data to target... ads to areas with high smoking rates. Campaign ads reached 244% of the estimated adult smoking population. Over 2,800 people signed up, with a 24.6% conversion rate from social media. The campaign exceeded its goals and won an award for best use of data.
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Merseyside Police used Orlo to manage social media during the 2024 Southport incident. The team shared updates and information quickly... to keep the public informed. Their use of social media helped manage the crisis and maintain public trust. Orlo enabled fast, clear communication in a challenging situation. The approach was recognized for its impact in crisis communications.
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Orlo helped Northumbria Police set up a Digital Desk to manage public contact across all social media channels. The team reduced... social accounts from 72 to 4, making it easier for people to reach out. They now triage 1,000 messages per day and monitor all channels 24/7. More crimes and incidents are reported, with an average of 55 incidents created monthly from social media messages. Northumbria Police is recognized as a flagship force for digital engagement.
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Orlo helped the London Borough of Hackney Council manage social media for Hackney Carnival 2024. The council used Orlo's scheduling... and content calendar tools to plan and post across Facebook and Instagram. Their campaign achieved a 4.14% engagement rate and very positive sentiment. Video reels averaged 11 seconds of watch time. The platform enabled the team to coordinate messaging, share safety information, and foster community pride.
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Avon and Somerset Police used Orlo to manage their social media during the Glastonbury festival. They shared updates to keep... festival goers informed and safe. The team used dedicated social accounts for real-time communication. This helped them reach a large audience quickly. Orlo supported their public safety and engagement goals at a major event.
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Leeds City Council used Orlo to improve how it connects with citizens on social media. The council managed both big... campaigns and daily issues more easily. Orlo helped them respond faster and reach more people. The team saw better results in their communication efforts. Social media became a key part of their citizen engagement strategy.
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Leeds City Council used Orlo to manage rising social media enquiries. They needed a secure way to track and respond... to messages without missing any. Orlo helped them shift away from traditional contact methods, saving money and reducing response times. The council saw a 32% increase in inbound Facebook messages, a 61% rise in Facebook impressions, and a 682% jump in Twitter impressions. Orlo’s analytics and tagging features helped them report results and secure more investment in digital channels.
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Manchester City Council used Orlo to improve their social media channels. The social team made the channels a place for... the community to connect and learn. They focused on engagement and revitalized their online presence. The result was a stronger connection with the community. People now use the channels to share, ask questions, and get information. The council built a more active and helpful online space.
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Norfolk County Council used Orlo to improve their social media campaigns during the pandemic. The team leveraged features like smart... scheduling, geotagging, sentiment analysis, and analytics to reach the right audience. They gained valuable insights for planning communications, especially for Fostering Fortnight. Orlo's dashboards helped spot content gaps and share key government messages. The council saw 44% of inbound messages with semi-positive sentiment and averaged 6,815 Facebook impressions per day.
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Orlo helped the London Borough of Tower Hamlets Council run the #TowerHamletsMoments social media campaign. The council wanted to boost... engagement and pride among residents and improve brand reputation. They used Orlo to schedule posts and track analytics across X, Facebook, Nextdoor, and Instagram. The campaign reached 156,435 people and had 21,230 engagements from June 2023 to February 2024. One video got over 7,070 organic views, showing strong community interest and positive sentiment.
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Natural Resources Wales used Orlo to boost engagement with new audiences on social media. The organization aimed to keep the... public informed while expanding its reach. Orlo helped them connect with more people and share important updates. This improved their customer engagement and communication. The focus was on reaching new groups and keeping everyone up to date.
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Orlo helped Horsham District Council unify all social media accounts under one platform. The council saw a 20% increase in... reach, 30% more engagement, and 33% growth in followers year over year. The communications team gained better control, improved security, and produced more consistent content. Social media became a key channel for customer service, reducing calls and print costs. Residents now self-serve more through digital channels, improving efficiency and sentiment tracking.
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Orlo helped Reading Borough Council manage a surge in social media messages during COVID-19 and a major crisis. The council used... Orlo to centralize all social media queries in one inbox. Three customer service team members were trained and operational within a week. The platform enabled quick assignment of queries and allowed the team to freeze scheduled posts during emergencies. In the first six months, the council saw a 314% increase in messages handled and a 22% growth in Facebook followers.
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Wakefield Council used Orlo Insights to improve public trust. They achieved a 30% increase in their trust score. The council... serves over 353,000 people. Orlo Insights helped them understand and respond to community needs. This led to better engagement and stronger relationships with residents.
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Leicestershire County Council uses Orlo to keep residents informed during severe weather. The council shares updates and warnings on social... media. This helps people stay safe and aware of local conditions. Orlo makes it easy for the council to reach many people quickly. The council relies on Orlo to deliver important information fast.
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Dyfed-Powys Police use Orlo to manage many social media accounts. Orlo helps them coordinate across different teams and locations. The... platform makes it easier to handle their online presence. This helps the police stay connected with the public. Orlo supports their communication and engagement efforts.
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Orlo helped Bromford Housing manage a surge in customer demand after a cyber incident. The team used Orlo’s Live Chat... and Chatbot to add a new contact channel and automate responses. Over 26% of enquiries were resolved by the chatbot, saving more than £330,000 each year. Bromford saved £36.50 for every £1 spent on the chatbot. Live Chat was implemented in 24 hours and the team trained in 48 hours.
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Orlo helped Bromford transform its social customer service. Bromford integrated Orlo with Microsoft Dynamics 365 to manage high volumes of... messages and provide a personal customer experience. The platform enabled agents to resolve enquiries quickly on customers' preferred channels. Bromford saw a 560% increase in inbound messages with semi-positive sentiment, 130% greater social reach, and 199% growth in followers. The solution supports deep, meaningful relationships with customers.
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Orlo helped Bromford handle a big rise in customer questions. Bromford used Orlo's chatbot to let people get answers any... time, day or night. This made it easier for customers to help themselves. Bromford improved its crisis communication and kept up with demand. The chatbot gave support 24/7 and made things smoother for everyone.
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Orlo helped Connexus connect with stakeholders on social media. Connexus used Orlo to reach their audience in the best way... for them. The platform made it easier for Connexus to engage people online. This improved their communication with stakeholders. Connexus now interacts with their audience where they are most active.
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Bromford Housing used Orlo to build a strong, two-way relationship with their customers. The platform helped them encourage customer advocacy.... Orlo gave Bromford Housing a complete picture of their customer interactions. This improved communication and engagement. The result was better customer relationships and increased advocacy.
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United Welsh’s customer engagement team uses Orlo to connect with customers who have different needs. The team is at the... center of the organization, helping people quickly and making digital engagement easier. Orlo helps them respond fast and provide accessible support. This improves the experience for everyone who contacts United Welsh. The team can now handle all types of customer requests more efficiently.
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Orlo helped Stonewater's social media team work more efficiently. The team saved time and could focus on making fun, engaging... content. This led to better audience engagement. Orlo's platform made it easier for Stonewater to connect with their community. The team enjoyed more freedom to be creative online.
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Orlo helped University Hospitals Birmingham NHS Foundation Trust fill 98% of job vacancies using social media management tools. The Trust faced... reputation challenges and needed to recruit over 240 staff quickly. They created a video campaign featuring real employees and shared it on Facebook and LinkedIn. The campaign reached 13,600 people, got 18,600 impressions, and 183 link clicks. Employee advocacy and positivity increased, and the Trust improved its reputation.
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Orlo helped Birmingham Women’s and Children’s NHS Foundation Trust manage eight social media channels with just two teams. The Unified Inbox... let them handle 26,000 inbound messages and reach 24.8 million people. Orlo’s Performance Analytics showed what content worked best. The platform made cross-team collaboration easy and kept their messaging consistent. The Trust now engages 158,000 followers and uses Orlo to streamline social media management.
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Birmingham Women's and Children's NHS Foundation Trust uses Orlo's social CX suite to serve all its key stakeholders. The Trust manages... communication with patients, families, and staff from one platform. This helps them respond quickly to questions and feedback. The solution supports better engagement and service delivery. The Trust benefits from streamlined social media management.
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University Hospitals Birmingham NHS Foundation Trust used Orlo Insights to fill over 98% of job vacancies. The trust has more... than 24,000 staff. They leveraged social media to reach job seekers. Orlo helped them improve recruitment outcomes. The solution made it easier to connect with candidates online.
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Orlo helped Shelter manage a major brand relaunch. The team used Orlo's social media management tools, including Triggers, Snippets, Dashboards,... and the Asset Library. Shelter saw an 82% increase in inbound social media messages and a 47% rise in engagement. Response times on social media dropped by 13%. Orlo made it easy for Shelter to monitor, respond, and analyze social conversations during the campaign.
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Orlo helped Valleys 2 Coast launch the 'Growth for Good' project. The team used social media to engage the community... and promote local food growing hubs. They set goals of 15,000 video views, 5,000 social engagements, and 10% follower growth. The campaign recruited 120 volunteers and inspired other housing associations to replicate the model. Social media drove real-world action and built stronger, more connected communities.
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Orlo helped Shelter manage its brand relaunch on social media. During the launch, Shelter saw an 82% increase in inbound... social media messages. Engagement rose by 47%, with more people talking to Shelter online. Orlo's platform let teams respond faster, cutting response times by 13%. The tool made it easy to monitor, assign, and answer questions, keeping all teams on brand.
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Orlo helped Thirteen Housing Group and Home Group rebuild trust in the housing sector. They created the Digital Comms in... Housing Network to unite housing associations and improve digital customer service. The network grew from a local initiative to 20 active members nationwide. Engagement and feedback improved, and more housing associations adopted better digital strategies. The project won the Orlo Spotlight Award for best use of social for community experience.
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Orlo helped Valleys 2 Coast, a housing association in South Wales, boost community engagement with its 'Growth for Good' project. Using Orlo's social... media management tools, the team achieved over 15,000 video views, 5,000 social engagements, and 10% follower growth. They recruited 120 volunteers and inspired other housing associations to replicate their model. Social media drove real-world action, connecting residents and supporting local food banks.
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Orlo helped United Welsh respond to a surge in tenant needs during the Covid-19 pandemic. The Customer Engagement team used... Orlo’s Unified Inbox and Live Chat to manage messages from multiple platforms. They achieved a 5-minute average response time and engaged over 1,500 tenants at the crisis peak. Orlo enabled fast, accessible digital engagement and improved communication efficiency.
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Orlo helped Stonewater, a large social housing provider, manage all social media channels in one place. The team saw a... 34% growth in followers in 12 months and a 19% increase in engaged Twitter users over 6 months. Orlo's content calendar made content management easier and improved efficiency. The number of inbound messages dropped, freeing up the team to create more engaging content. 5,400 link clicks to the Stonewater website were tracked via Orlo.
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Orlo helped Connexus boost brand awareness and social engagement. Connexus used Orlo's social media management tools to target Facebook locations... and schedule posts across channels. They saw a 144% increase in reach, 71% more followers, and 125% more messages sent. Instagram reach surpassed Twitter and LinkedIn combined in January 2021. Orlo's platform made content creation and customer conversations faster and easier.
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Orlo helped Thirteen Housing Group and Home Group rebuild trust in the housing sector. They created the Digital Comms in... Housing Network to unite housing associations and share best practices. The network grew from a northern initiative to a national group with 20 active members. Members saw better engagement and more responsive, community-focused communications. The project increased trust and boosted the customer voice online.
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