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Marigold Engage vs FMG Suite: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Marigold Engage vs. FMG Suite is based on a specific set of business needs and context. The comparison uses 2894 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Marigold Engage and FMG Suite

Marigold Engage, FMG Suite, Oracle Responsys, Customer.io, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Marigold Engage covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Personalized Marketing with E-Mail, etc.

FMG Suite focuses on Engagement Management with E-Mail, Social Media Management with Social Media, Content Management with Website, Campaign Management with E-Mail, etc.

"Sailthru’s agility was game-changing to our business. We now have a customer ecosystem with email as a key part. I am a huge fan of the product and I can’t wait to make more of everything it offers. " - Lisa Perlmutter

"We started working with FMG’s Do It For Me (DIFM) program in late 2022 and today, because of our partnership with DIFM, the engagement with our content has just about doubled! It seems like weekly we get compliments from clients or prospects about t...he FMG content the team distributes on our behalf. We’ve saved time, and money, and the results are great! I would highly recommend it. " - Douglas E

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Marigold Engage

Focus area

Marigold Engage is better than FMG Suite for

Software Failure Risk

  • medium

logo FMG Suite

Focus area

FMG Suite is better than Marigold Engage for

Software Failure Risk

  • low

About

Create more meaningful relationships with every interaction

FMG Suite: stay connected, build relationships grow your business...

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

49

Total Goals
(we found evidences for)

16

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign monitoring

campaign analytics


personalized marketing



lifetime value management


segmentation and targeting



loyalty management

identify target customers

customise loyalty program


training & onboarding


workflow management



competitive intelligence


social media management

social media analytics

scheduling post to social media


helpdesk management


touchpoint management





conversion management


products & pricelist management


lead qualification

lead qualification: technographic


channel management


sales document management

contract management


sales call management


discount management


promotion management





customer feedback management


advocacy management


business development



generation of new leads


contact list management



social media marketing



relationship marketing



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve internal communications

  • Launch new products

  • Improve stakeholder relations

  • Build brand awareness

  • Increase average basket value

  • Reduce bounce

  • Improve efficiency

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Launch new products

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • video

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • mass media

  • text SMS

  • print media

  • magazine

  • offline

  • on premises

  • mobile app

  • Facebook

  • promotions

  • games

  • See 16 more
  • social media

  • e-mail

  • website

  • video

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • mass media

  • text SMS

  • print media

  • magazine

  • offline

  • on premises

  • mobile app

  • Facebook

  • promotions

  • games

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting