Apteco Marketing Suite: Product updates, Customer stories, and Insights | 2026 Cuspera

Apteco and Adroit helped VSO, a global charity, unify supporter data from three systems into a single supporter view. This enabled VSO to automate supporter journeys, improve targeting, and deliver m...ore relevant communications. The Apteco platform with Apteco email allowed for segmentation, journey-based marketing, and predictive modelling. Staff saved time by reducing manual work and creating reusable journeys. The solution improved fundraising intelligence and supporter experience.
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Apteco Predictor bundle helped Plan International UK transform legacy fundraising. The charity wanted to build its own legacy propensity model and reduce costs. With Apteco and support from Wood for ...Trees, they created a decision tree model. This model improved segmentation and campaign targeting. Apteco made it easy to test and adapt models quickly.
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Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was to boost customer engagement and travel frequency. Apteco dashboar...ds tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.
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Centrepoint used Apteco FastStats and PeopleStage to automate and personalise supporter journeys. They migrated complex campaigns like 'Sponsor a Room' and 'Standard Regular Giving' with advanced seg...mentation and multi-channel marketing. The new system doubled outreach, sending over 150,000 emails to 40,000 supporters, and saved 13 staff hours per month. Centrepoint saw a potential £33,813 annual income boost from reactivated donors and improved open rates for key journeys.
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Apteco Orbit gave Crew Clothing Company real-time dashboards for sales and marketing. Before, their analytics tools could not combine in-store and online data or update quickly. With Orbit, they trac...ked sales, spend by channel, and other key metrics every 15 minutes. CRM and marketing teams used these insights to adjust campaigns during Black Friday. The new system helped Crew Clothing react fast and improve results.
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Goodwood used Apteco FastStats and PeopleStage to improve email marketing. They wanted to boost engagement and cut down on too many emails. With Apteco, they built one dynamic, personalized weekly em...ail for each customer. This reduced email fatigue and increased website clicks by 84,000 year over year. The solution helped Goodwood keep each brand's identity while making marketing more effective.
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