Apteco Marketing Suite: Use-Cases, Insights and Reviews | 2026 Cuspera

VSO used Apteco to create a single supporter view by integrating data from three systems. This reduced manual work and improved campaign speed. VSO automated supporter journeys with personalized emai...l and SMS, leading to higher response rates and better retention. The team saved the equivalent of one full-time employee per campaign. Apteco enabled smarter, data-driven fundraising and improved data quality.
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Apteco software helped Teenage Cancer Trust automate and personalize donor communications. Before, staff spent two days a week on manual email processes. Now, the team uses Apteco FastStats and Peopl...eStage to send up to nine dynamic emails per event participant. This change is expected to increase fundraising income by £200,000–£300,000 in the first year. Donors now get more relevant, personalized messages, boosting engagement and loyalty.
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Plan International UK used Apteco to build its own legacy propensity model for fundraising. The new model replaced a costly, inflexible external solution. With Apteco, PIUK tested and refined support...er data, improving segmentation and targeting. The number of interested legacy supporters grew by over 300%. Actual legacy commitments increased by 15%. PIUK expects up to £260,000 in future legacy income from these improvements.
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NSPCC used Apteco FastStats and PeopleStage to automate and personalize volunteer communications for their Childhood Day fundraising event. The new journeys increased active volunteer participation b...y 3.4%. Email open rates rose by 4% and click rates by 6%. Only 0.1% of recipients unsubscribed. 88% of volunteers enjoyed the event, and 90% want to participate again. The campaign also boosted email opt-ins by 10%.
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Centrepoint used Apteco FastStats and PeopleStage to automate and expand donor journeys. They doubled their email reach to over 40,000 donors and sent more than 150,000 emails. The team saved about 1...3 hours per month by reducing manual work. Improved segmentation and dynamic content led to higher email open rates and stronger donor relationships. A reactivation campaign generated an extra £33,813 in annual donations.
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Mind used Apteco to automate supporter journeys for its fundraising program. Manual processes were replaced, saving the team about 10 hours per week. Email click-through rates rose to 7.2% and churn ...dropped to 0.42%. Year-on-year conversion increased from 28.5% to 39.6%. Mind now sends timely, personalized emails based on supporter activity, boosting engagement and fundraising results.
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