Total Expert Overview

Total Expert elevates customer engagement for financial institutions by crafting personalized journeys that foster growth and loyalty. This platform is tailored specifically for banks and lenders, supporting over 200 financial entities. It enables these organizations to connect more deeply with their customers, enhancing retention and satisfaction. Total Expert's impact is evident in its adoption by modern financial brands seeking proven results in customer relations. This platform transforms how these institutions interact with their customers, ensuring each engagement is meaningful and sustainable.

Use Cases

Customers recommend Engagement Management, Social Media Management, Communication Management, as the business use cases that they have been most satisfied with while using Total Expert.

Other use cases:

  • Relationship Management
  • Onboarding
  • Campaign Management
  • Generation Of New Leads
  • Workflow Management
  • Capturing Leads
  • Lead Qualification: Technographic
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Business Priorities

Enhance Customer Relationships and Improve ROI are the most popular business priorities that customers and associates have achieved using Total Expert.

Other priorities:

  • Scale Best Practices
  • Acquire Customers
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Grow Market Share
  • Improve Internal Communications
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Launch New Products
  • Establish Thought Leadership
  • Build Brand Awareness
  • Manage Risk
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Total Expert Use-Cases and Business Priorities: Customer Satisfaction Data

Total Expert works with different mediums / channels such as Social Media. Video. E-Mail etc.

Total Expert's features include Personalization, Landing Page, Templates, etc. and Total Expert support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Total Expert analytics capabilities include Analytics, and Custom Reports.

Reviews

"Customers will receive materials that feel like we know them so that we can connect with them and then they feel connected with us." - Dawn Bradshaw

Total Expert, PushEngage, ExpertSender, Experiture Marketing Platform, Lead Liaison, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Total Expert is a customer engagement platform designed for financial institutions. Sustainable growth and increased loyalty are achieved through its purpose-built features.

Popular Business Setting

for Total Expert

Top Industries

  • Financial Services
  • Banking
  • Real Estate

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Total Expert is popular in Financial Services, Banking, and Real Estate and is widely used by Enterprise, Mid Market, and Large Enterprise.

Total Expert Customer wins, Customer success stories, Case studies

How can Total Expert enhance your Engagement Management process?

What Are the key features of Total Expert for Social Media Management?

Why is Total Expert the best choice for Communication Management?

How does Total Expert facilitate Relationship Management?

How efficiently Does Total Expert manage your Onboarding?

31 buyers and buying teams have used Cuspera to assess how well Total Expert solved their Marketing Automation needs. Cuspera uses 1037 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Total Expert testimonial

Dawn Bradshaw

Chief Marketing Officer

Wintrust

Customers will receive materials that feel like we know them so that we can connect with them and then they feel connected with us. Testimonial By Dawn Bradshaw
Total Expert testimonial

Michael Kuentz

Chief Operating Officer

Trinity Oaks Mortgage

The one question continued to come up from our loan officers, Do you have Total Expert? Testimonial By Michael Kuentz
Total Expert testimonial

Jan Valencia

Project Manager

KS StateBank

Total Expert's open API and best-in-class integrations allowed us to maintain our current technology stack and empowered the flow of data so we can personalize our customer engagement and marketing efforts. Testimonial By Jan Valencia
CUSTOMERS TESTIMONIALS
Total Expert testimonial

Dawn Bradshaw

Chief Marketing Officer

Wintrust

Customers will receive materials that feel like we know them so that we can connect with them and then they feel connected with us. Testimonial By Dawn Bradshaw
Total Expert testimonial

Michael Kuentz

Chief Operating Officer

Trinity Oaks Mortgage

The one question continued to come up from our loan officers, Do you have Total Expert? Testimonial By Michael Kuentz
Total Expert testimonial

Jan Valencia

Project Manager

KS StateBank

Total Expert's open API and best-in-class integrations allowed us to maintain our current technology stack and empowered the flow of data so we can personalize our customer engagement and marketing efforts. Testimonial By Jan Valencia
 

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) has re-adopted Total Expert's platform to streamline its marketing operations. The renewed partnership focuses on a centralized marketing hub, customized customer journe...ys, and tech stack integration with tools like Mortgage Coach and Encompass. This strategic move has resulted in higher platform adoption, improved engagement, and operational efficiencies, positioning Total Expert as a key partner in FHM's growth strategy.

Catherine Moore, Vice President, Marketing Manager - Banking - banking

Total Expert helps banks use intelligent automation for cross-sell initiatives. The platform lets teams change customer journeys based on small details. This helps track ROI and show the value of Tot...al Expert. Banks can see how the mortgage company generates business beyond just mortgages. Catherine Moore, vice president and marketing manager, shares this experience.

FirstBank - Banking - Banking

FirstBank used Total Expert to combine CRM and marketing automation in one platform. The marketing team replaced multiple systems, saving time and improving support for loan officers. With Total Expe...rt, they launched personalized campaigns and re-engaged nearly 2,000 borrowers. Their "Borrower Re-Engagement Journey" drove a 54% open rate and $9M in extra loan volume. Loan officers now focus more on building relationships, not managing tech.

The Money Store - Financial Services - Financial Services

The Money Store used Total Expert to solve a common problem for mortgage lenders. They set up real-time alerts for payoff requests, letting loan officers reach out to borrowers right away. This helpe...d them keep 54 loans and recover over $25 million in loan volume in just eight months. The new process increased borrower retention and built stronger customer relationships. The Money Store proved that a small team can make a big impact with smart automation and data-driven engagement.

NFM Lending - Financial Services - Financial Services

Total Expert helped NFM Lending boost customer engagement and streamline workflows. In six months, NFM Lending sent 3.4 million emails, launched 250+ journeys, and triggered 19,950 insights. The plat...form enabled $37M in funded loan volume and improved agent collaboration. Mobile access let loan officers respond fast, while integrated tools replaced disconnected systems. NFM Lending saw better lead management and more efficient marketing automation.

VanDyk Mortgage - Financial Services - Financial Services

Total Expert helped VanDyk Mortgage unify data from multiple systems into one customer profile. The platform automated alerts and enabled personalized, multi-channel campaigns. VanDyk’s marketing and... loan officers used these tools to engage past borrowers and build realtor relationships. In six months, Total Expert-powered Journeys generated $11M in new loan applications. The solution also helped create a scalable marketing platform for future growth.

Total Expert Welcome & Overview

Video Thumbnail

Frequently Asked Questions(FAQ)

for Total Expert

What is Total Expert?

Total Expert is an enterprise marketing and customer engagement platform built for financial services to drive growth and create customers for life with a marketing operating system. It helps to scale best practices and improve digital and social presence.

Total Expert helps to combine marketing and CRM functionality with the proprietary intelligent automation engine, empowering to manage the customer journey across the entire lifecycle.

Total Expert features include nurturing relationships and reach consumers with the right message at the right time on the right channel, deliver a superior experience with automated and personalized email engagement across the customer journey, engage consumers with an integrated SMS marketing strategy that supports customers across the entire journey, develop strategic co-marketing partnerships or unlock cross-sell opportunities across lines of business and many more.

What is Total Expert used for?

Total Expert is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Engagement Management, Social Media Management and Communication Management .

What are the top features of Total Expert?

Personalization, Landing page and Templates are some of the top features of Total Expert.

Who uses Total Expert?

Total Expert is used by Financial Services, Banking and Real Estate among other industries.

What are Total Expert alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Lead Liaison are popular alternatives for Total Expert.

Where is Total Expert located?

Total Expert is headquartered at 1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US.
lightning

Peers used Total Expert for engagement management and social media management

Total Expert Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5 ★

Read Reviews (11)
Analytics

4.65/5 ★

Read Reviews (51)
Custom Reports

4.55/5 ★

Read Reviews (109)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5 ★

Read Reviews (11)
Analytics

4.65/5 ★

Read Reviews (51)
Custom Reports

4.55/5 ★

Read Reviews (109)

Software Failure Risk Guidance

?

for Total Expert

Overall Risk Meter

Low Medium High

Top Failure Risks for Total Expert

Total Expert Inc News

Awards

Total Expert Earns HousingWire Tech100 Award Honors | Total Expert

Total Expert has been recognized as a winner of the 2026 HousingWire Tech100 award for its innovative customer engagement platform in the mortgage industry. The platform, powered by advanced AI, enhances borrower engagement and compliance, notably through its AI Sales Assistant, which autonomously interacts with borrowers and improves pipeline efficiency.

Awards

Total Expert Wins a Pair of Awards at North American FinTech Marketing Awards 2025

Total Expert received two awards at the 2025 North American FinTech Marketing Awards, recognizing its achievements in fintech marketing innovation and customer engagement technology.

Product

Total Expert Launches Empower LOS Integration

Total Expert has launched an integration with Empower Loan Origination System (LOS), enhancing its product offerings for mortgage lending solutions.

Awards

Total Expert Recognized by MortgagePoint as 2025 Tech Excellence Award Recipient

Total Expert has been recognized by MortgagePoint as a recipient of the 2025 Tech Excellence Award.

Total Expert Inc Profile

Company Name

Total Expert Inc

Company Website

//totalexpert.com

HQ Location

1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US

Employees

101-250

Social

Financials

SERIES B