Product Business Settings

Total Expert is popular in Financial Services, Banking, and Real Estate industries and is widely used by Enterprise, Mid Market, and Large Enterprise.

Total Expert Product Overview

Total Expert elevates customer engagement for financial institutions by crafting personalized journeys that foster growth and loyalty. This platform is tailored specifically for banks and lenders, supporting over 200 financial entities. It enables these organizations to connect more deeply with their customers, enhancing retention and satisfaction. Total Expert's impact is evident in its adoption by modern financial brands seeking proven results in customer relations. This platform transforms how these institutions interact with their customers, ensuring each engagement is meaningful and sustainable.

How satisfied the customers are with Total Expert use-cases

Reviews

"Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach." - Michael Guidotti
"We've been able to cultivate prospects stay in front of them through a series of automations and drips throughout the process as soon as they make first contact with us." - Dan Catinella

Total Expert Customer Insights, Testimonials and Case Studies

How can Total Expert optimize your Engagement Management Workflow?

What benefits does Total Expert offer for Social Media Management?

How can Total Expert enhance your Communication Management process?

What solutions does Total Expert provide for Relationship Management?

What solutions does Total Expert provide for Onboarding?

What is Total Expert?

Total Expert is an enterprise marketing and customer engagement platform built for financial services to drive growth and create customers for life with a marketing operating system. It helps to scale best practices and improve digital and social presence.

Total Expert helps to combine marketing and CRM functionality with the proprietary intelligent automation engine, empowering to manage the customer journey across the entire lifecycle.

Total Expert features include nurturing relationships and reach consumers with the right message at the right time on the right channel, deliver a superior experience with automated and personalized email engagement across the customer journey, engage consumers with an integrated SMS marketing strategy that supports customers across the entire journey, develop strategic co-marketing partnerships or unlock cross-sell opportunities across lines of business and many more.

What is Total Expert used for?

Total Expert is a Marketing Automation Software mainly used by its customers to Enhance Customer Relationships and Improve ROI by Engagement Management, Social Media Management and Communication Management .

What are the top features of Total Expert?

Personalization, Landing page and Templates are some of the top features of Total Expert.

Who uses Total Expert?

Total Expert is used by Financial Services, Banking and Real Estate among other industries.

What are Total Expert alternatives?

PushEngage, ExpertSender, Experiture Marketing Platform and Lead Liaison are popular alternatives for Total Expert.

Where is Total Expert located?

Total Expert is headquartered at 1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US.

31 buyers and buying teams have used Cuspera to assess how well Total Expert solved their Marketing Automation needs. Cuspera uses 1037 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Total Expert testimonial

Michael Guidotti

Director of Integration and Branch Technology

American Pacific Mortgage

Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. Testimonial By Michael Guidotti
Total Expert testimonial

Dan Catinella

Chief Digital Officer

Finance of America

We've been able to cultivate prospects stay in front of them through a series of automations and drips throughout the process as soon as they make first contact with us. Testimonial By Dan Catinella
Total Expert testimonial

Trey Rigdon AVP

Director of Digital Experience

Movement Mortgage

Total Expert epitomizes the term partner. They are the partner that we want to challenge our other vendors to be like. Testimonial By Trey Rigdon AVP
CUSTOMERS TESTIMONIALS
Total Expert testimonial

Michael Guidotti

Director of Integration and Branch Technology

American Pacific Mortgage

Whether [relationship managers] are communicating via video, via text messaging, they're able to do it all within the Total Expert platform, which creates a more simplistic approach. Testimonial By Michael Guidotti
Total Expert testimonial

Dan Catinella

Chief Digital Officer

Finance of America

We've been able to cultivate prospects stay in front of them through a series of automations and drips throughout the process as soon as they make first contact with us. Testimonial By Dan Catinella
Total Expert testimonial

Trey Rigdon AVP

Director of Digital Experience

Movement Mortgage

Total Expert epitomizes the term partner. They are the partner that we want to challenge our other vendors to be like. Testimonial By Trey Rigdon AVP
 

First Heritage Mortgage Reignites Growth

First Heritage Mortgage (FHM) has re-adopted Total Expert's platform to streamline its marketing operations. The renewed partnership focuses on a centralized marketing hub, customized customer journe...ys, and tech stack integration with tools like Mortgage Coach and Encompass. This strategic move has resulted in higher platform adoption, improved engagement, and operational efficiencies, positioning Total Expert as a key partner in FHM's growth strategy.

Read on →
 

FirstBank Leverages Total Expert to Transform Customer Engagement

FirstBank enhances customer engagement using Total Expert's platform, which offers solutions for mortgage lending, banking, credit unions, and insurance. The platform includes features like lead gene...ration, conversion, onboarding, and retention to improve customer interactions.

Read on →
 

Optimizing Customer Satisfaction: Rates Path to a 4.9-Star Experience with Birdeye & Total Expert

Optimizing Customer Satisfaction: Rates Path to a 4.9-Star Experience with Birdeye & Total Expert

Read on →

Evolve Bank and Trust - Banking

Total Expert helped Evolve Bank and Trust save time and make work easier. The platform boosted brand awareness for the bank. Michael Virostko, a home loan consultant, said Total Expert helped him rea...ch more clients. The solution made it easier to connect with customers. Evolve Bank and Trust used Total Expert to grow their business.

Read on →

Castle & Cooke Mortgage - Banking

Total Expert helps Castle & Cooke Mortgage improve their marketing. The platform supports their business growth in the banking sector. Christina Bush says they would be lost without Total Expert. The... solution makes marketing easier and more effective. Castle & Cooke Mortgage relies on Total Expert for customer engagement.

Read on →

VanDyk Mortgage - Financial Services

Total Expert helped VanDyk Mortgage improve customer retention and borrower engagement. The marketing team used the platform to connect sales productivity, marketing automation, compliance, and custo...mer intelligence. The solution integrated with their loan origination and digital mortgage systems. VanDyk Mortgage now has a unified hub for tech integrations and complete customer profiles. This led to more personalized and automated marketing and better business growth.

Read on →

Total Expert Welcome & Overview

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Peers used Total Expert for engagement management and social media management

Total Expert Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (11)
Analytics

4.65/5

Read Reviews (51)
Custom Reports

4.55/5

Read Reviews (109)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.70/5

Read Reviews (11)
Analytics

4.65/5

Read Reviews (51)
Custom Reports

4.55/5

Read Reviews (109)

Software Failure Risk Guidance

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for Total Expert

Overall Risk Meter

Low Medium High

Top Failure Risks for Total Expert

Total Expert Inc News

Awards
 

Total Expert Earns HousingWire Tech100 Award Honors | Total Expert

Total Expert has been recognized as a winner of the 2026 HousingWire Tech100 award for its innovative customer engagement platform in the mortgage industry. The platform, powered by advanced AI, enhances borrower engagement and compliance, notably through its AI Sales Assistant, which autonomously interacts with borrowers and improves pipeline efficiency.

Awards
 

Total Expert Wins a Pair of Awards at North American FinTech Marketing Awards 2025

Total Expert received two awards at the 2025 North American FinTech Marketing Awards, recognizing its achievements in fintech marketing innovation and customer engagement technology.

Product
 

Total Expert Launches Empower LOS Integration

Total Expert has launched an integration with Empower Loan Origination System (LOS), enhancing its product offerings for mortgage lending solutions.

Awards
 

Total Expert Recognized by MortgagePoint as 2025 Tech Excellence Award Recipient

Total Expert has been recognized by MortgagePoint as a recipient of the 2025 Tech Excellence Award.

Total Expert Inc Profile

Company Name

Total Expert Inc

Company Website

//totalexpert.com

HQ Location

1600 Utica Ave S, Suite 600, St. Louis Park, Minnesota 55416, US

Employees

101-250

Social

Financials

SERIES B