Postalytics Product Overview

Postalytics® transforms direct mail into a dynamic marketing tool by integrating seamlessly with CRM systems. This automation software enables businesses to send personalized direct mail campaigns efficiently, ensuring messages reach their audience with precision. Key features include the ability to track and analyze delivery and response rates, providing marketers with valuable insights into campaign performance. Postalytics® enhances customer engagement through smart mailing lists, which optimize response rates. The software’s ability to create and send automated direct mail quickly sets it apart in the marketing automation landscape, offering a unique advantage for businesses aiming to stand out in a crowded marketplace.

Customer stories

Product Business Settings

Postalytics is popular in Marketing And Advertising, Health, Wellness And Fitness, and Oil & Energy industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Marketing Automation
CRM
Project Management
E-Commerce Platform

How satisfied the customers are with Postalytics use-cases

Reviews

"...I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers...." Peer review by Verified Reviewer, Health, Wellness and Fitness

Postalytics Customer Insights, Testimonials and Case Studies

Homestart - Non Profit Organization Management - Small

Postalytics helped Homestart automate direct mail campaigns. Homestart needed to boost donations and event registrations beyond what email alone could achieve. With Postalytics, they sent fast, eye-c...atching mailings to targeted donors. Ninety-eight percent of stabilization clients stayed in their homes a year later. Homestart saved money for landlords and the state by preventing costly evictions.

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Nonprofit Tech Shop - Marketing And Advertising - Small

Postalytics helped Nonprofit Tech Shop automate direct mail for The Connecticut Project. TCP needed to reach low-income residents who could not be reached by digital ads. Postalytics' HubSpot integra...tion let them send targeted mail fast, cutting campaign times from weeks to days. The solution removed barriers like long lead times and complex workflows. TCP now connects with hard-to-reach audiences using automated direct mail.

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Homestart - Non Profit Organization Management - Small

Postalytics helped Homestart automate direct mail campaigns for fundraising and event promotion. Homestart needed a way to reach donors beyond email, as digital channels were unreliable. With Postaly...tics, they created personalized postcards with QR codes for easy event registration and donations. The team quickly launched crisis response mailings during COVID-19, driving donations and engagement. Ninety-eight percent of stabilization clients stayed in their homes a year later, showing strong impact.

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Zogics - Consumer Goods

Postalytics helped Zogics automate direct mail campaigns for their gym supply eCommerce business. Zogics used Postalytics to send large, personalized postcards to re-engage customers who stopped buyi...ng. The solution integrated with HubSpot, letting Zogics track engagement and automate mailings. Zogics saw a 500% increase in ROI and a 140% rise in order volume. The campaign also saved time and reduced manual work.

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Goodman Manufacturing - Manufacturing - Large

Postalytics helped Goodman Manufacturing automate direct mail to 33,000 dealers in the US and Canada. Before, Goodman used manual workflows and Excel files, causing delays and data issues. Postalytic...s integrated with HubSpot and internal databases, making campaigns faster and more accurate. The marketing team now saves time and money, with better data and improved campaign targeting. Analytics are easier, helping Goodman understand what works in their direct mail marketing.

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Sales Engine - Marketing And Advertising - Small

Postalytics Agency Edition helped Sales Engine add automated direct mail to their marketing services. Sales Engine used Postalytics to send precisely timed, targeted mailers, boosting conversion rate...s for home service clients. The platform let them avoid building their own system, saving time and money. Data analysis and CRM integration enabled high ROI campaigns. Clients saw better results and more referrals from direct mail.

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How to Get More Customers with Direct Mail Automation

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Peers used Postalytics for workflow management and direct marketing

Postalytics Features

  • Low
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FEATURE RATINGS AND REVIEWS
Analytics

4.46/5

Read Reviews (21)
Custom Reports

4.05/5

Read Reviews (65)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.46/5

Read Reviews (21)
Custom Reports

4.05/5

Read Reviews (65)

Software Failure Risk Guidance

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for Postalytics

Overall Risk Meter

Low Medium High

Top Failure Risks for Postalytics

Postalytics, Inc. News

Product
 

Postalytics Feb 2026 Agency Edition UI Refresh

Postalytics has launched a major update to its Agency Edition, featuring a redesigned user interface for improved navigation and accessibility. Key enhancements include a new left-side navigation option, customizable branding colors, and elevated menu sections for reports and payouts. The update aims to streamline user experience and support future feature expansions.

Product
 

Postalytics Feb 2026 UI Refresh and Figma Integration

Postalytics has launched a major UI refresh and introduced a new Figma integration. The UI overhaul aims to enhance user experience by modernizing navigation and improving feature accessibility. The Figma integration allows designers to create press-ready direct mail templates directly within Figma, streamlining the design process and supporting variable data for personalization.

Product
 

Introducing the Tri-Fold Self-Mailer Template: Postalytics Biggest, Boldest Self-Mailer Yet

Postalytics has launched a new tri-fold self-mailer template for its U.S. direct mail automation customers. This format offers 48% more surface area than previous formats, enabling marketers to craft detailed narratives and multi-step messaging. The template supports personalization and tracking, integrating with CRM and marketing automation tools for effective campaign measurement.

Product
 

Introducing the Postalytics + Canva Integration: The Future of Canva Direct Mail

Postalytics has launched a new integration with Canva, streamlining the process of creating direct mail campaigns. This integration allows users to design mailers in Canva and seamlessly export them to Postalytics, eliminating manual file conversions and reducing production time by 80-90%. The integration simplifies the workflow, enabling marketers to focus on creativity and strategy.

Postalytics, Inc. Profile

Company Name

Postalytics, Inc.

HQ Location

55 Accord Park Dr, Rockland, MA 02370

Employees

1-10

Social

Financials

PRIVATE