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Upland adestra vs FMG Suite: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Upland adestra vs. FMG Suite is based on a specific set of business needs and context. The comparison uses 1676 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Upland adestra and FMG Suite

Upland adestra, FMG Suite, ActiveTrail, Delivra, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Upland adestra covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Helpdesk Management, etc.

FMG Suite focuses on Engagement Management with E-Mail, Social Media Management with Social Media, Content Management with Website, Campaign Management with E-Mail, etc.

"We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled... in their industry. " - Andrew Hinton

"We started working with FMG’s Do It For Me (DIFM) program in late 2022 and today, because of our partnership with DIFM, the engagement with our content has just about doubled! It seems like weekly we get compliments from clients or prospects about t...he FMG content the team distributes on our behalf. We’ve saved time, and money, and the results are great! I would highly recommend it. " - Douglas E

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Upland adestra

Focus area

Software Failure Risk

  • low

logo FMG Suite

Focus area

Software Failure Risk

  • low

About

Email automation software that inspires engagement and drives conversions

FMG Suite: stay connected, build relationships grow your business...

Age

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

50

49

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics


helpdesk management


social media management

social media analytics

scheduling post to social media


competitive intelligence


generation of new leads


segmentation and targeting


loyalty management

customise loyalty program


training & onboarding


sales document management

contract management



personalized marketing


contact list management


social media marketing


workflow management


conference call management


rating and review management


international marketing


lead qualification



content management


conversion management



relationship marketing



business development





Top Goals

Goals Achieved

  • Enhance customer relationships

  • Scale best practices

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Launch new products

  • Improve digital and social presence

  • Improve navigation

  • See 7 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • Improve brand engagement

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve internal communications

  • Enter new markets internationally or locally

  • Launch new products

  • See 10 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • video

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • mass media

  • text SMS

  • print media

  • magazine

  • offline

  • on premises

  • mobile app

  • Facebook

  • promotions

  • games

  • See 16 more
  • social media

  • e-mail

  • website

  • video

  • LinkedIn

  • newsletter

  • user generated content

  • blogs

  • mobile

  • mass media

  • text SMS

  • print media

  • magazine

  • offline

  • on premises

  • mobile app

  • Facebook

  • promotions

  • games

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting