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Compare Marketing Cloud Intelligence (formerly Datorama) vs Improvado

Failure Risk Guidance Security Report ?

Failure Risk for Marketing Cloud Intelligence (formerly Datorama) medium Failure Risk for Improvado low
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Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs Improvado comparison, Our AI algorithm looked at 5854 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and Improvado to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and Improvado

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as Improvado is focused towards Advertisement with Social Media and Competitive Intelligence .

Both Marketing Cloud Intelligence (formerly Datorama) and Improvado are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for sending & publishing communications and communication management where as Improvado is more known for campaign analytics and pipeline management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than Improvado for

Software Failure Risk

  • medium

logo Improvado

Focus area

Improvado is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

Unified modern data stack for revenue operations

Age

1999

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

69

51

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction

lead analytics

Read Reviews (52)

Read Reviews (20)

advertisement

Read Reviews (47)

Read Reviews (338)

social media management

Read Reviews (41)

Read Reviews (49)

social media analytics

Read Reviews (38)

Read Reviews (47)

managing social media account

Read Reviews (2)

Read Reviews (0)

campaign management

Read Reviews (40)

Read Reviews (92)

campaign analytics

Read Reviews (10)

Read Reviews (59)

campaign monitoring

Read Reviews (6)

Read Reviews (10)

engagement management

Read Reviews (37)

Read Reviews (9)

engaging and following up

Read Reviews (27)

Read Reviews (6)

communication management

Read Reviews (34)

Read Reviews (32)

sending & publishing communications

Read Reviews (34)

Read Reviews (30)

helpdesk management

Read Reviews (20)

Read Reviews (0)

competitive intelligence

Read Reviews (17)

Read Reviews (151)

sales document management

Read Reviews (11)

Read Reviews (0)

contract management

Read Reviews (5)

Read Reviews (0)

international marketing

Read Reviews (7)

Read Reviews (14)

generation of new leads

Read Reviews (6)

Read Reviews (5)

lead qualification

Read Reviews (5)

Read Reviews (0)

lead qualification: technographic

Read Reviews (5)

Read Reviews (0)

social media marketing

Read Reviews (3)

Read Reviews (9)

lifetime value management

Read Reviews (3)

Read Reviews (0)

community building

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (3)

Read Reviews (1)

customise loyalty program

Read Reviews (3)

Read Reviews (1)

community marketing

Read Reviews (3)

Read Reviews (0)

training & onboarding

Read Reviews (2)

Read Reviews (38)

workflow management

Read Reviews (2)

Read Reviews (8)

products & pricelist management

Read Reviews (2)

Read Reviews (4)

content management

Read Reviews (1)

Read Reviews (12)

content sharing

Read Reviews (1)

Read Reviews (8)

knowledge management

Read Reviews (1)

Read Reviews (2)

channel management

Read Reviews (1)

Read Reviews (3)

performance management

Read Reviews (0)

Read Reviews (3)

pipeline management

Read Reviews (0)

Read Reviews (22)

promotion management

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more

  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Scale best practices

  • Improve digital and social presence

  • Improve visibility

  • See 8 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting