6sense and RollWorks are both leading Account Based Marketing solutions, offering distinct advantages in key areas. 6sense excels in analytics and integration, enhancing communication and customer management for enterprise clients in IT-related fields. RollWorks prioritizes lead generation and customer identification, making it appealing to large enterprises in diverse industries like internet services. Each caters to different business needs, with 6sense focusing on customer acquisition and RollWorks on improving ROI.
6sense: 6sense is an account-based orchestration platform that helps marketing, sales, and revenue teams understand customer needs using AI, big data, and ML. It provides insights into the customer journey, lead generation, CRM integration, predictive modeling, and lead scoring.
AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
Top use cases: 6sense vs AdRoll ABM (formerly RollWorks)
Use cases tied to 6sense and AdRoll ABM (formerly RollWorks) from verified data sources. Click any use case for supporting evidences.
| 6sense | AdRoll ABM (formerly RollWorks) |
|---|---|
Top Capabilities: 6sense vs AdRoll ABM (formerly RollWorks)
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: 6sense vs AdRoll ABM (formerly RollWorks)
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: 6sense vs AdRoll ABM (formerly RollWorks)
Share of peer evidence by company size for 6sense and AdRoll ABM (formerly RollWorks). Each product segments add up to 100%. Click any segment for supporting evidence.
| 6sense | AdRoll ABM (formerly RollWorks) | |
|---|---|---|
| Key Capabilities Supported | 6sense focuses on account and engagement management, with strong emphasis on engaging and following up with leads. → | RollWorks excels in account management and identifying target customers, supporting digital marketing efforts. → |
| Business Goals | 6sense helps businesses acquire customers, increase sales, and improve ROI, supporting brand awareness. → | RollWorks aims to improve ROI and increase sales, focusing on enhancing customer relationships and growing market share. → |
| Core Features | 6sense stands out with its AI-powered analytics, offering custom reports and integration capabilities. → | RollWorks features robust custom reporting and AI integration, with a strong emphasis on data import and export. → |
| Vendor Support | 6sense offers 24/7 support, ensuring help is always available, though it has limited chat and phone support. → | RollWorks provides consistent 24/7 support, with additional options like chat and phone support to meet diverse needs. → |
| User Segments and Industries | 6sense is favored by enterprises and mid-market clients, particularly in IT and computer software industries. → | RollWorks appeals to large enterprises and diverse industries such as internet and telecommunications. → |
| Operational Alignment | 6sense seamlessly integrates with enterprise workflows, adept at managing complex operations and large client bases. → | RollWorks fits well within large-scale operations, supporting varied industries with comprehensive marketing tools. → |
Applying your context and needs changes the comparison
6sense and AdRoll ABM (formerly RollWorks): Best activities based on customer satisfaction
Most deployed common Activities for 6sense and AdRoll ABM (formerly RollWorks)
How efficiently Does 6sense and AdRoll ABM (formerly RollWorks) manage your Account Management?
"...We've adopted 6sense this year, after spending several months on the ABM platform selection process...." Peer review by Kyle Evilsizor, Digital Marketing Manager, CineMassive
"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency
What Are the key features of 6sense and AdRoll ABM (formerly RollWorks) for Engagement Management?
"...Challenges that I'm solving include, account engagement with leads AND contacts all in one place...." Peer review by User
"...With growlabs, you can dive in directly to build your audiences, target them with personal outreach at scale and then respond and understand how those people are engaging with your outreach...." Peer review by Dave P, Head of Growth, Computer Software
What makes 6sense and AdRoll ABM (formerly RollWorks) ideal for Advertisement?
"...Being able to utilize 6sense for display, retargeting, LinkedIn ads, and just overall data gathering has really made the investment go above and beyond...." Peer review by Ryan C., Digital Marketing Coordinator
"...It places the ads to the right prospects, it has a very east to use user interface and is a strong product...." Peer review by Internal Consultant
What makes 6sense and AdRoll ABM (formerly RollWorks) ideal for Generation Of New Leads?
"...Helping to generate leads and find good prospects...." Peer review by Andrew T., Computer Software
"...Qualified lead-gen can be challenging, but with Growlabs, we've secured countless quality contacts and have closed many new sales deals, which by the way has more than paid for the service...." Peer review by Mike M, Marketing Manager, Audience Development
6sense in Action: Unique Activities
How can 6sense optimize your Lead Qualification Workflow?
"...6sense technographic and firmographic data is also used by sales to customise their messaging that yields higher engagement rate...." Peer review by Director in Other
AdRoll ABM (formerly RollWorks) in Action: Unique Activities
What makes AdRoll ABM (formerly RollWorks) ideal for Campaign Management?
"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency
Integrations
Ecosystem partners each product commonly connects with.
6sense
AdRoll ABM (formerly RollWorks)
News
Latest 6sense news
6sense Receives Frost & Sullivan's 2026 Global Company of the Year Recognition for Shaping the Future of Revenue Intelligence
6sense received Frost & Sullivan's 2026 Global Company of the Year recognition for its leadership in GTM orchestration and revenue intelligence platforms. The award highlights 6sense's innovation, strategy execution, and customer impact, showcasing its ability to transform fragmented buyer signals into actionable revenue intelligence.
Latest AdRoll ABM (formerly RollWorks) news
NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery
NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.
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