Demandbase One and RollWorks are leading Account Based Marketing solutions, each with distinct offerings. Demandbase One excels in engagement and account management for mid to large enterprises, emphasizing data analytics and custom reporting. RollWorks, on the other hand, focuses on lead generation and advertisement for a broader range of enterprises, offering robust custom reporting features and AI-powered insights. Both cater to different strategic business objectives depending on company size and focus.
Demandbase One: Demandbase One™ is a go-to-market platform for account-based B2B advertising, intent data, and AI. It goes beyond traditional ABM platforms for revenue teams.
AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
Top use cases: Demandbase One vs AdRoll ABM (formerly RollWorks)
Use cases tied to Demandbase One and AdRoll ABM (formerly RollWorks) from verified data sources. Click any use case for supporting evidences.
| Demandbase One | AdRoll ABM (formerly RollWorks) |
|---|---|
Top Capabilities: Demandbase One vs AdRoll ABM (formerly RollWorks)
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Demandbase One vs AdRoll ABM (formerly RollWorks)
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Demandbase One vs AdRoll ABM (formerly RollWorks)
Share of peer evidence by company size for Demandbase One and AdRoll ABM (formerly RollWorks). Each product segments add up to 100%. Click any segment for supporting evidence.
| Demandbase One | AdRoll ABM (formerly RollWorks) | |
|---|---|---|
| Key Capabilities Supported | Demandbase One focuses on engagement and account management, supporting marketing workflows with capabilities like collaboration and campaign management. → | RollWorks offers comprehensive support for account management and generates new leads, excelling in digital marketing and advertisement. → |
| Business Goals | Demandbase One helps increase sales and acquire customers, emphasizing customer relationship enhancement and ROI improvement. → | RollWorks targets improving ROI and boosting sales, with a strong focus on customer acquisition and expanding market share. → |
| Core Features | Demandbase One stands out with custom reports, analytics, and an AI-powered environment, to facilitate data-driven decision-making. → | RollWorks provides notable custom reporting and AI-powered features, offering seamless integration and comprehensive data import solutions. → |
| Vendor Support | Demandbase One provides 24/7 support extensively, including chat and phone support options to assist users. → | RollWorks offers robust around-the-clock support, including chat and email, to thoroughly address customer issues. → |
| Segments and Industries | Demandbase One is predominantly used in IT and Telecommunications industries by mid to large enterprises. → | RollWorks caters to computer software and internet industries, widely serving large enterprises and financial services. → |
| Operational Alignment | Demandbase One aligns well with mid-market to large enterprise workflows, focusing on comprehensive engagement management. → | RollWorks is suited for varied enterprise scales including small businesses, with a strong operational fit for digital marketing efforts. → |
Applying your context and needs changes the comparison
Demandbase One and AdRoll ABM (formerly RollWorks): Best activities based on customer satisfaction
Most deployed common Activities for Demandbase One and AdRoll ABM (formerly RollWorks)
How can Demandbase One and AdRoll ABM (formerly RollWorks) optimize your Engagement Management Workflow?
"...Its financial features allow banks, insurance providers and asset management companies to identify, target and engage commercial accounts...." Peer review
"...We are retargeting nearly all of our web traffic to push them back to the website to convert or engage as a nurture through the sales cycle...." Peer review by User
What benefits does Demandbase One and AdRoll ABM (formerly RollWorks) offer for Account Management?
"...A company delivering the highest quality to their clients expected the same from the vendor they partnered with for their ABM program...." Case Study IBM
"...I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts. ...." Peer review by Mike M., Demand Generation Manager, Marketing and Advertising
What Are the key features of Demandbase One and AdRoll ABM (formerly RollWorks) for Advertisement?
"...- Warm Them Up with an Advertising Campaign...." The Day in the Life of Field Marketing with Julian
"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator
Demandbase One in Action: Unique Activities
How does Demandbase One address your Lead Qualification Challenges?
"...See into a company s current tech stack and future technology needs. ..." Discover Demandbase One Products
How can Demandbase One enhance your Lead Engagement process?
"...See which prospects are engaging with your website or researching relevant articles. ...." Peer review by Verified Reviewer, Marketing and Advertising
AdRoll ABM (formerly RollWorks) in Action: Unique Activities
What Are the key features of AdRoll ABM (formerly RollWorks) for Generation Of New Leads?
"...Growlabs has finally provided us a solution for lean, mean lead generation that fits us...." Peer review by Sarah M., VP, Client Services, Marketing and Advertising
How does AdRoll ABM (formerly RollWorks) address your Campaign Management Challenges?
"...Growlabs is one of the best tool we've used to find new contacts for our marketing campaigns...." Peer review by Rose A, Marketing Specialist, Education
Integrations
Ecosystem partners each product commonly connects with.
Demandbase One
AdRoll ABM (formerly RollWorks)
News
Latest Demandbase One news
Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign
Demandbase has launched Mojo, an AI-driven marketing agent designed to automate and optimize B2B marketing campaigns. Mojo integrates with tools like Google Ads, LinkedIn Ads, and Salesforce to streamline campaign management, allowing marketers to focus on strategy and creativity. The platform learns from each campaign to improve future performance, flagging issues and requiring human approval at critical points.
Latest AdRoll ABM (formerly RollWorks) news
NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery
NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.
Similar alternatives in this category
Other products peers often evaluate alongside these two. Compare each alternative with either product.
