Overview: Demandbase One and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.
Demandbase One and RollWorks are leading Account Based Marketing solutions, each with distinct offerings. Demandbase One excels in engagement and account management for mid to large enterprises, emphasizing data analytics and custom reporting. RollWorks, on the other hand, focuses on lead generation and advertisement for a broader range of enterprises, offering robust custom reporting features and AI-powered insights. Both cater to different strategic business objectives depending on company size and focus.
Demandbase One: Demandbase One™ is a go-to-market platform for account-based B2B advertising, intent data, and AI. It goes beyond traditional ABM platforms for revenue teams.
AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
Demandbase One and AdRoll ABM (formerly RollWorks): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Demandbase One focuses on engagement and account management, supporting marketing workflows with capabilities like collaboration and campaign management. read more →
RollWorks offers comprehensive support for account management and generates new leads, excelling in digital marketing and advertisement. read more →
Business Goals
Demandbase One helps increase sales and acquire customers, emphasizing customer relationship enhancement and ROI improvement. read more →
RollWorks targets improving ROI and boosting sales, with a strong focus on customer acquisition and expanding market share. read more →
Core Features
Demandbase One stands out with custom reports, analytics, and an AI-powered environment, to facilitate data-driven decision-making. read more →
RollWorks provides notable custom reporting and AI-powered features, offering seamless integration and comprehensive data import solutions. read more →
Vendor Support
Demandbase One provides 24/7 support extensively, including chat and phone support options to assist users. read more →
RollWorks offers robust around-the-clock support, including chat and email, to thoroughly address customer issues. read more →
Segments and Industries
Demandbase One is predominantly used in IT and Telecommunications industries by mid to large enterprises. read more →
RollWorks caters to computer software and internet industries, widely serving large enterprises and financial services. read more →
Operational Alignment
Demandbase One aligns well with mid-market to large enterprise workflows, focusing on comprehensive engagement management. read more →
RollWorks is suited for varied enterprise scales including small businesses, with a strong operational fit for digital marketing efforts. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Most deployed common Use Cases for Demandbase One and AdRoll ABM (formerly RollWorks)
What benefits does Demandbase One and AdRoll ABM (formerly RollWorks) offer for Engagement Management?
How does Demandbase One and AdRoll ABM (formerly RollWorks) facilitate Account Management?
What Are the key features of Demandbase One and AdRoll ABM (formerly RollWorks) for Advertisement?
Demandbase One in Action: Unique Use Cases
What benefits does Demandbase One offer for Lead Qualification?
Why is Demandbase One the best choice for Lead Engagement?
AdRoll ABM (formerly RollWorks) in Action: Unique Use Cases
What makes AdRoll ABM (formerly RollWorks) ideal for Generation Of New Leads?
What makes AdRoll ABM (formerly RollWorks) ideal for Campaign Management?
Alternatives
Integrations
Few Demandbase One Integrations
Few AdRoll ABM (formerly RollWorks) Integrations
News
Latest Demandbase One News
Demandbase Announces Agentbase as the First GTM AI Agents Built on AWS
Demandbase has launched Agentbase, a new platform featuring intelligent, connected AI agents designed to accelerate and unify go-to-market (GTM) execution for B2B sales and marketing teams. Agentbase enables organizations to automate workflows, enhance data-driven decision-making, and improve collaboration across sales, marketing, and customer success functions.
