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Channel Partner Management Software 2021: A Comprehensive Guide

Channel Partner programs involve use of third parties to promote business and grow sales and revenue. Channel partners are a key part of indirect sales strategy. Channel partners can be affiliates, resellers and VARs. Channel Partner Management involves defining channel strategy and channel model, onboarding channel partners, sales management, operations planning, partner performance management, conflict management between partners, pricing mechanism, and distribution and revenue management.

Learn why Channel Partner Management is important for your business and how to choose the right Channel Partner Management software.

Updated By Cuspera

Last updated: Dec 9, 2021

Top Software

ZINFI

Channel Management platform enabling vendors to drive profitable revenue growth

4.71

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ZINFI Icon

ZINFI

23.53
★★★★★
★★★★★
Channel Management platform enabling vendors to drive profitable revenue growth

ZINFI is a Unified Channel Management (UCM) platform that enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. It helps vendors and their channel partners achieve profitable growth. It helps to increase revenue, efficiency, and generate leads.

It provides global channel marketing and management solutions. It allows a vendor organization selling through the channel to deploy end-to-end channel automation via partner relationship management (PRM), partner marketing management (PMM) and partner sales management (PSM).

Some of its features include creating a beautiful, mobile-responsive partner portal, communicating to partners management, onboarding management, partner learning management, customize and assign business plan templates for marketing, sales, etc, co-branded assets and library management, and more.

ZINFI Icon
Highlights
Top Processes : Channel marketing,Channel management,Touchpoint management
Top Features : Gamification,Microsites,Rewards

Vendor: ZINFI Technologies

Company Size: 101-250

HQ Location: 6200 Stoneridge Mall Road, Ste 300, Pleasanton, CA 94588, US

Financials: Private

LeadMethod

Channel Engagement tool to maximize lead across distribution channel to increase revenue

4.66

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LeadMethod Icon

LeadMethod

23.28
★★★★★
★★★★★
Channel Engagement tool to maximize lead across distribution channel to increase revenue

LeadMethod is a channel partner engagement and sales enablement platform that maximizes sales opportunities and helps in visualizing revenue projections and sales performance, enabling companies to automate the lead capture and distribution process, generate real-time feedback from their channel partners, and make data-driven decisions to increase sales. It drives the most ROI and channel partner loyalty. It helps to increase in revenue and have stronger communication and collaboration with their channel partners.

LeadMethod integrates distributor sales pipeline and performance data into CRM to gain a complete picture of all sales operations. It maximizes every lead across the distribution channel, monitor lead statuses, measure sales rep contact rate and speed to identify high and low performers, visualize sales pipeline and revenue estimates, generate lead reports by sales rep, priority, lead status and much more. It ensures an incredible feedback rate from outside sales teams.

Some of its features include lead process automation, lead data append, partner engagement, sales enablement, reporting and analytics, CRM integration and more.

LeadMethod Icon
Highlights
Top Processes : Engaging and following up,Engagement management,Lead tracking

Vendor: LeadMethod

Company Size: 11-50

HQ Location: Bend, Or 97703, US

Financials: Seed

Allbound PRM

Partner Relationship Management Software for Successful Partnerships

4.63

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Allbound PRM Icon

Allbound PRM

23.16
★★★★★
★★★★★
Partner Relationship Management Software for Successful Partnerships

Allbound PRM is a partner relationship and channel management solution that helps optimize your partner's lifecycle, increase channel engagement, and sales. It helps to improve stakeholder relationships and increase sales and revenue.

Allbound PRM increase partners’ ability to sell, reduce time spent on manual tasks, receive actionable insights, and scale the partner program.

Allbound PRM software empowers partner managers with a host of features like gain visibility into partner program engagement metrics within Allbound, improve partner product knowledge, unlimited content storage, increase brand awareness while protecting brand integrity and many more are designed to improve efficiency, communication, data-sharing, and more.

Testimonials

Deb Schleede

Senior Manager Marketing Operations

CloudCheckr

Allbound PRM Icon
Highlights
Top Processes : Channel marketing,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications,Gamification

Vendor: Allbound

Founded: 2015

Company Size: 11-50

HQ Location: 111 W Monroe St Suite 603, Phoenix, AZ 85003, USA

Financials: Series A

eZee Centrix

Channel management for real-time inventory distribution of your hotel

4.61

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eZee Centrix Icon

eZee Centrix

23.04
★★★★★
★★★★★
Channel management for real-time inventory distribution of your hotel

eZee Centrix is an online hotel channel manager that automates various types of online inventory management processes by minimizing hotel overbookings, under bookings, and mismatched inventory. It helps to improve digital and social presence and increase sales and revenue.

eZee's mobile-friendly online booking engine helps to boost the sales and allow to receive unlimited commission-free direct bookings from the website, Facebook page, and more.

Features of eZee Centrix that provide easy, swift, and accurate online distribution service include instantly managing all distribution sites from a single platform, efficiently utilize complete hotel inventory, automatic room rate update for maximum profits, and many more.

Testimonials



Andrew Muga

Partner

NPK Technologies Ltd

eZee Centrix Icon
Highlights
Top Processes : Channel management,Touchpoint management,Helpdesk management
Top Features : Dashboard,Personalization

Vendor: eZee Centrix

Company Size: 101-250

HQ Location: D-113, International Trade Center, Majura Gate, Surat, Gujarat 395002, IN

Magentrix PRM

PRM tool enabling channel program to collaborate, increase productivity and grow revenue

4.59

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Magentrix PRM Icon

Magentrix PRM

22.93
★★★★★
★★★★★
PRM tool enabling channel program to collaborate, increase productivity and grow revenue

Magentrix PR is a Partner Relationship Management (PRM) Portal that allows to onboard partners faster, share leads, manage opportunities, and close deals faster. It empowers channels by allowing them to collaborate and engage with channel managers on deals to increase productivity and grow revenue. It helps to increase engagement, deliver better customer service, reduce costs and increase customer satisfaction.

Magentrix allows organizations to deliver content, share information and engage partners and customers with a completely customizable and branded portal. It automates the manual processes, automates business processes, and improves partner satisfaction. It's one integrated and seamless environment for channel partners.

Some of its features include empowering the channel team, optimize the processes, provide them an easy-to-use self-serve partner portal based on your existing process, enable channel partners to generate revenue faster with automated onboarding, more accurate forecasting, collaborative environment that lets your channel team and partners work together, and more.

Magentrix PRM Icon
Highlights
Top Processes : License management,Channel marketing,Engaging and following up
Top Features : Dashboard

Vendor: Magentrix

Founded: 2012

Company Size: 11-50

HQ Location: 50 Minthorn Blvd Unit 502 Thornhill, Ontario, L3T-7X8 Canada

Financials: Private

Naranga

Franchise Management Software for full control over locations, accounts, and operations

4.54

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Naranga Icon

Naranga

22.71
★★★★★
★★★★★
Franchise Management Software for full control over locations, accounts, and operations

Naranga offers Franchise Management Software that ensures business growth, brand consistency and improves performances. The management solution understands the apprehensions in the area and offers what it takes for successful managing and scaling a multi-location franchise business. It allows franchise chains to take control of their brand with simple, flexible tools to drive sales and improve operational efficiency.

It helps to attract potential franchisees and enhance the efficiency of the sales team. Onboard new franchisees, centralize visibility, maintain brand standards and more in one place. Connect and share training resources with the franchisees and also help to track, measure and correct inconsistencies fast and effortlessly.

Its features include nurturing and converting the franchise sales leads, storing the content in the unlimited cloud-based library, centralizing the franchise operations, instant ticket generation and timely support, location-based reports and real-time tracking of the progress and so on.

Naranga Icon
Highlights
Top Processes : Contract management,Sales document management,Contacts history
Top Features : Alerts: popups & Notifications,Ticketing

Vendor: Naranga

Company Size: 51-100

HQ Location: 980 Hammond Drive Suite 900-A Atlanta, GA 30328

Cubilis

Management and Reservation System for direct bookings and manage booking sites on one central dashboard

4.47

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Cubilis Icon

Cubilis

22.33
★★★★★
★★★★★
Management and Reservation System for direct bookings and manage booking sites on one central dashboard

Cubilis is a cloud-based booking and channel management solution that increases direct bookings and easily manages the different booking sites on one central dashboard. It is a management and reservation system for all types of accommodation, such as hotels, B&Bs and hostels. It helps to increase direct bookings, and easily manage booking sites, connect to a lot of different booking channels and more.

It displays changes in room availability and pricing, real-time price comparisons with other travel booking websites, and reviews from selected guests, optimizing the booking process for customers. Its offerings include channel manager, booking engine, property management system, CMS, and yield management. Its channel manager is the perfect tool to manage availability and prices for booking channels. Booking Engine is a booking module for own websites which helps to receive more commission-free direct bookings.

Key features include booking engine, channel manager, social media integration, invoicing, and client management. It also lets teams integrate the booking engine with Facebook and customize the color and layout of the reservation system.

Cubilis Icon
Highlights
Top Processes : Touchpoint management,Channel management,Helpdesk management

Vendor: Cubilis

Company Size: NA

HQ Location: Brugge, Belgium

PartnerStack

Partner management platform to accelerate recurring revenue for companies and the partners

4.45

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PartnerStack Icon

PartnerStack

22.24
★★★★★
★★★★★
Partner management platform to accelerate recurring revenue for companies and the partners

PartnerStack is a Channel Partner Management Software that helps to accelerate recurring revenue for both companies and the partners they work with. Partnerstack helps to improve stakeholder relations, grow market shares, and increase customer lifetime value.

PartnerStack helps companies and people grow. It provides access to the best partners and builds new revenue channels by empowering every partner to succeed and drive acquisition, retention, and revenue.

Some of its features include scaling multiple channels to close more deals, generate more leads or bring traffic to the next campaign, maximize partner performance to generate more revenue, and automate partner payouts making sure they get paid every month.

Testimonials

Anca Bujor

Channel Partnerships Manager

Unbounce

PartnerStack Icon
Highlights
Top Processes : Training & onboarding,Referral management,Engagement management
Top Features : Rewards,Gamification,Dashboard

Vendor: PartnerStack

Company Size: 11-50

HQ Location: 129 Spadina Ave, Toronto, Ontario M5V, CA

Financials: Seed

channelIT Platform

Channel enablement platform to execute great sales ideas bringing agility and speed to channel program execution

4.45

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channelIT Platform Icon

channelIT Platform

22.23
★★★★★
★★★★★
Channel enablement platform to execute great sales ideas bringing agility and speed to channel program execution

channelIT Platform is a cloud-based Channel Enablement Platform that provides customers the tools, data and insights to execute great sales ideas. It accelerates revenue and creates competitive advantages for companies leveraging the channel as their go-to-market model.

It enables to monitor the performance of an offer, promotion, or program in real-time at a vendor, distributor and reseller level. It gives the agility and flexibility to successfully design, launch and manage pricing, market promotions, and sales programs which are normally very complex and costly to bring to market. It enhances decision-making and improves market responsiveness.

Some of its features include translate great sales ideas into easily executable market promotions, delivering a considerable competitive edge for vendors, distributors and resellers in the channel, monitor the performance of an offer, promotion or program in real-time at a vendor, distributor and reseller level, real-time adjustments to promotions or programs to ensure maximum performance, and more.

Testimonials

Kerstin Schilling

HUC

channelIT Platform Icon
Highlights
Top Processes : Channel marketing,Promotion management,Discount management

Vendor: Channel Mechanics

HQ Location: Unit 2, Deerpark Industrial Estate, Oranmore, Galway H91 D72H, IE

Channeltivity PRM

Partner relationship management empowering with the partners to grow your channel.

4.42

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Channeltivity PRM Icon

Channeltivity PRM

22.09
★★★★★
★★★★★
Partner relationship management empowering with the partners to grow your channel.

Channeltivity PRM is the partner relationship management solution to simplify deal registration, MDF requests, channel lead management, training, and Salesforce connectivity through a single, powerful Partner Portal. It helps to improve stakeholder relations and increase sales and revenue.

Channeltivity is easy to use, fast to set up, and empowers users with the right tools to grow the channel by creating meaningful connections with partners, and deliver exactly what they need, anytime, anywhere and on any device.

Some of the features of Channeltivity includes effortless data flow with Salesforce CRM and Channeltivity's Channel Management, gain real-time pipeline visibility between the partner portal and HubSpot CRM, engage and manage channel partners with channel management tools that included targeted messages and content, manage marketing funds, approve fund requests and track ROI and many more.

Testimonials

Greg Harris

Co-Founder & Managing Director

Cloud Distribution

Channeltivity PRM Icon
Highlights
Top Processes : Touchpoint management,Channel management,Relationship management

Vendor: Channeltivity

Founded: 2014

Company Size: 11-50

HQ Location: 1920 Abbott Street, Suite 303,Charlotte, NC 28203

Financials: Private

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Channel Partner Management Buyer’s Guide

Channel Partner Management

What is Channel Partner Management?

Companies can have a variety of partners in Marketing and Sales functions. Channel partners typically refer to Sales Related Partnerships - commission-based affiliate partners, resellers, and VARs value-added resellers (who can provide services component of your offering, or bundle other products needed by the customers). There are other partnerships such as Alliances – which could be about the bundling of products, co-marketing, etc.

This document primarily focuses on channel partnerships related to sales activities as described above.

Some examples of Channel Partners are:

Value Added Reseller (VAR), who don’t just sell the product, but also possess expertise in installation/implementation, and maintenance.

Distributors, who stock the product in bulk and sell it to the next tier of suppliers.

System Integrators, who bring together a variety of products and integrate them to build turn-key solutions for the end customer.

Independent Retailers, who could be stores selling on an exclusive or non-exclusive basis.

Agents and Consultants, who sell for a Commission on the sale price.

Channel Partner Programs, with participation from any combination of the above types of partners, are commonly run by B2B organizations, but such programs can be drawn up and run for B2C businesses too. Computer software and hardware are sold B2B and B2C through various combinations of channel partners, who have markedly different selling strategies depending on whether the sale is to an individual or to a business, besides other factors such as the size of the sale.

Adidas, which sells its merchandise out of its own stores, franchisee stores and multi-brand retail outlets, in addition to selling directly to end-users through its own online store would be a largely B2C example.

Singapore Airlines selling tickets through intermediary sites like Kayak or Trivago is an example of online B2C channel partnering. Other online B2C channel types exist too. Advertising Based channels are where sites like YouTube, which attract large volumes of traffic, make themselves available as channels for advertising and selling. Community-Based channels are sites like Facebook, which can be used to target consumers based on users’ demography and geographical location. Fee-based channels are sites like Netflix, which charge a small fee so that users can access the content that has been licensed to it by content owners.

Channel Partners work on either Commission-based Partner Programs or Discount-based Transfer Pricing Programs.

Why Channel Partners are Important?

Most importantly, Channel Partners give you a head-start. They already have a set of ready customers with whom they can kick-off the sales process. A single Partner Manager can handle multiple Channel Partners and drive the sales process to bring in the same amount of revenue at a lesser cost. Channel Partners help in experimenting with new ideas, products, promotions, exhibitions at a viable cost. With proper training and certification, Channel Partners can help in not just acquiring new customers, but also in extending after-sales support. They also prove handy at the time of maintenance contract renewal, thereby allowing the Partner Manager to focus on nurturing new partners, sales operations management, and escalation measures related to implementation and support.

I do a lot of research into the company to find out what they are trying to achieve. Are their clients matching up with ours? Are their goals aligned with ours? Do they have the skill set they need for a successful implementation?

M K

Marj Koppelaar

Head of Strategic Partnerships, Mirakl

For organizations looking to expand their horizons to new territories – domestic or international – Channel Marketing can prove to be the ideal platform to operate with. Instead of setting up a complete organization in new geography for customer acquisition, it can be worthwhile to test new waters by engaging with Channel Partners to reach out to prospective Customers and also to gather competitive intelligence.

Channel Partners can maintain stocks and spares too, which makes quicker deliveries possible, leading to faster realization of revenue.

Channel Partner Program

A Channel Partner Program is an association between the Product Organization and its 3rd party Affiliates who agree to team up and sell to the marketplace under pre-drawn terms of the agreement. The whole idea of this program is to maximize reach, harness the existing customer base of sales affiliates, increase and improve touchpoints, conduct sales, and increase revenue in the least possible time to maximize ROI. This whole process is known as Channel Marketing.

Channel Partner Management Buyer’s Guide

The tool which can put all of these activities together with a Channel Strategy, Channel Model, Sales Management, Operations Planning, Partner Performance, Conflict Management between partners, Pricing Mechanism, and Distribution and Revenue Management is known as Channel Management. It facilitates the principal business to manage partners and aligns internal organizations of the enterprise with the aim of satisfying the customer needs consistently in accordance with the brand promise.

What is Channel Partner Management Software?

The key to making this relationship successful between Companies and their Business Partners is Transparency and Turn-Around Time which can be automated with the help of a Channel Partner Program software.

Channel Partner Program Software is a tool that aids Leaders in an Organization to manage Partner ecosystems. This helps them to track, manage, and measure the value that each Partner contributes to the growth of the organization.

It is a software platform made up of various modules driven by technologies depending on the targeted distribution channel in an Industry Vertical.

What is Channel Partner Management Software?

Some of the key features of a Channel Partner Program software are:

Partner Portal

Product Information Module / Product Catalog

Pricing and Discounting

Training & Certification Module

Incentive & Rewards Module

Sales Analytics

Inventory Management

Logistics Management

Post Sales Management

AMC Modules

Revenue Management

Reports

Compliance Management

Communication Module

Who are the Users of Channel Partner Management Software?

This is a horizontal software platform and can be used by any industry segment that engages Channels to seek and acquire new customers.

This can be a very useful tool for International Marketing, where this platform is extended to international channel partners for engagement management. One can do proper campaign management while running marketing campaigns sitting perhaps tens of thousands of miles away from the site of the campaign. The country partner also functions as the business’ legal anchor and ensures that that nation’s law and statutory regulations related to running a business in a particular industry are complied with.

Some of the leading Industry Vertical users are Telecom Companies, Manufacturing, Insurance, Retail, Finance, Healthcare, Hospitality, and Automotive.

What are the Key Benefits of Channel Partner Management Software?

Faster Partner Onboarding

This software begins with the process of enabling partners to onboard, get trained on various products and solutions designed for the marketplace, obtain certifications, have access to marketing collaterals, resource library, pricing charts, know more about incentives, motivational bonus and rewards, create co-branded collaterals and have access to partner dashboards.

We saw building and supporting a partner ecosystem as a massive opportunity. Early on, the agencies kept getting in contact, wanting to engage, and there was no clear way to do that. So we started building out the partner program.

C S

Chris Samila

Optimizely

Better Lead Management

On the sales cycle side, it can not only help monitor and manage to generate new leads but also help manage the status of orders and revenue cycles. This can be a very important tool for the Channel Manager for engaging and doing follow-ups with channel partners on lead generation and sales performances on a collaborative platform.

Enhancing sales is the final objective, and the key to the success of this objective is proper lead/pipeline management. This platform enables a Channel Manager to know all about the sales-leads product-wise, territory-wise, partner performance-wise, and on various other parameters to draw strategy lines for successful sales closures.

Improved Partner Engagement and Relationship Management

The Channel Manager gets to do a deep-dive and assesses the amount of relationship management that a Channel Partner or an end-Customer requires for creating success. This is a handy tool for the Channel Manager for Sales Performance Management of not only the Channel Partners but also the individual Sales Representatives who are the feet on the street and engaging with the end customers. It is the output of this Sales Performance that will help drive a Channel Manager to run an incentive program and a motivation bonus program to enhance sales and see an upward spike in sales efforts.

Many software executives consider the independent channel partners as a readily available, flexible and inexpensive sales resource and nothing could be further from the truth.

H P B

Hans Peter Bech

Author

Transparent Pricing and Discounting

Channel Partners, based on their performances, projects, and territories, obtain a discount related to the pricing of products to sell to the marketplace. This is a key module for the Partner Manager to keep a tab on the discounting and pricing structure and to manage the profitability of the business.

Seamless Global Operations

When an organization has operations across countries and continents, a unified platform with the ability to manage such a heterogeneous environment helps in meeting statutory and regulatory obligations to adhere to the law of the land. Imagine the complexities an organization having operations in, say, USA and India, who follow not only different accounting methods but also have different periods defined as the financial year, would face in the absence of such modules. Even consent-based marketing guidelines are different in the two countries!

Unified Channel Partner Management Processes

The whole objective is to consolidate all the processes related to Channel Partners on to a single platform and bring it under one login thereby making it easier for a Channel Manager to have a consolidated and unified view monitoring from one location, and the Channel Partners to have access to all information that they need while in their respective locations.

The Communication Management module provides a platform for sharing information on leads and clients.

Most importantly, the software provides segment-wise reports for better analysis and desired actions.

AI in Channel Partner Management Software

The prime application of AI and Machine Learning is to enable this program to help convert leads into sales orders by understanding the customer mindshare.

It’s a known fact that AI and Machine Learning can help analyze huge amounts of data and segment them into a manner to reach out to a specific target audience with a targeted message and call-to-action.

AI helps the Channel Manager strategize for sales performance through predictive analyses by studying the customer behavior patterns to appraise the right quantum of resources to commit to each sales account. AI can also help in fraud detection, and processing applications and claim forms. AI can be used in marketing and branding targeted at individual customer segments to automate the co-branding templates for visibility purposes of Channel Partners.

The integration of AI on this platform is at a very nascent stage, and it is just a matter of time that it will soon penetrate in the coming years to perform complex and critical operations easily and efficiently.

How to Choose Right Channel Partner Management Software

Industry Vertical

Every industry vertical has its own operational process to manage its Channel Partners. The major challenge is to automate the process at both ends and extend it seamlessly into the existing legacy systems. For example, the needs of manufacturing, retail, and supply chain organizations all have different ways of managing their channel partners and the business processes would vary. For manufacturing organizations, partner order management is critical, for retail order management, price optimization and shipping would be important. It is important to assess the strength of the business process supported in the software before making the selection.

Maturity of the Channel Partner Program

The organization and their partner ecosystem might be in various phases of maturity in terms of the Channel Partner Program. It is important to assess this and also understand the readiness of the organization to adopt the software. It may be a good idea to implement in a phased manner and choose to implement module by module rather than the whole software at one go. While the Principal Organization may be capable of accepting the whole software, the same may not be true for the Channel Partner. The inability to adapt to such a change by the Channel Partner might lead to a loss in investment and break-down of the complete process.

Standalone or CRM Based

Many CRM systems provide extensive capabilities to cover partner management. These include popular ones like SAP CRM, Microsoft Dynamics, Salesforce CRM. Standalone Channel Management Software are increasingly rare and they include Impact, Zinfi, Allbound PRM, Leadmethod PRM. There are specialized Partner Management portal software like Channeltivity, Huddle.

Cloud-Based or On-premise

The market trend is towards the adoption of SaaS-based software and they provide ease of management. All partners can easily access the system through a web-based interface. Even on-premise software is expected to provide a web-based interface for partners to seamlessly operate. On-premise software will be useful when the organization has a lot of legacy software that needs tighter integration with the backend systems.

Software Capabilities

While choosing such software one must look at scalability and interoperability with other systems. Also, it is important to assess key functionality like web integration, automated order processing, mobile device support. The software should provide integration and customization capability - specifically to tailor the central partner portal.

ROI of Channel Partner Management Software

Employing effective channel relationships and sales managers to support their Distributors, Resellers, Solution Providers, Dealers, or Agents gives the Principal Organization a competitive edge. In today’s environment, if B2B organizations are going to make it, they need to grow sales intelligently. Channel partnerships can be a big boost in terms of accelerated growth, higher brand awareness, and increased revenue.

In a survey with large IT solutions companies, it is noted that with proper onboarding, training, and incentive parameters for partners, companies can see visible positive results. The survey results showed that on average the revenues increased by 32%, and the market share increased by 30%.

Some of the key indicators which can help calculate the ROI could be the reduction in the cost of onboarding the partners through an online process instead of traditional means by visiting and signing them up for a Partner engagement program. This is a direct time and cost-saving exercise.

Another direct time and cost-saving exercise could be the online training and certification program. It also allows the partner representatives to undergo these learning sessions at their convenience.

Providing all sales collateral online is another direct cost saving for the organization. One can save the time and effort spent on printing and sending stacks of documents through courier. All information is available in a single repository making it easily accessible anytime, anywhere.

Lead and Pipeline Management is another aspect that requires mention here. Collection and Distribution of leads on a unified platform helps in monitoring the development of these leads.

Such software reduces the time and effort of Channel Manager to a great extent. A structured and unified platform means that all information coming from various Partners will all come in a single unified structured format, and the Channel Manager doesn’t have to manage multiple formats and structures to read similar kinds of information.

Availability of Partner-wise dashboards helps a Channel Manager to manage each individual partner at the click of a button. And also have a complete overview of the Partner Marketing Program.

Challenges in adopting Channel Partner Management Software

The key to the successful implementation of a Channel Partner Program Software is the coming together of Principal Organization and its partners on a common platform in a seamless manner and also being able to integrate this software into their legacy application systems for operational efficiency. In doing so, the elements of success are classified as Partners, Processes, and People.

The Partner's readiness to automate at their end is key to the system, and it can be driven efficiently only if the automation process aligns with the needs of the Partner. The Partner must be able to understand the actual benefit arising out of this automation. The speed of adoption of automation at the Partner’s end might be slow and one has to be patient with the whole scenario while this change mechanism takes place.

Understanding and appreciating one another’s process is another ingredient essential to the success of the implementation of this software. The changes that the current processes might undergo once automation takes place and how such changes will fit in the new framework and lead to better results will be a subject of iteration and constant evaluation.

The leading challenge in making this implementation successful will be to find a set of people with the right skill sets, understanding of operational excellence, flexibility to bend and create new processes and help redefine the existing system to make a new and better system.

Social Media and the Channel Partner Program Software

There is no denying the fact that social media has become an integral part of our personal and professional life. It has also become the fastest way of sending and publishing communication to spread the word. The ability of Channel Partner Marketing Programs to conduct Social Media Management and run Social Media analytics to harness the benefits through such broadcasts helps in reducing time, effort and cost while running campaigns – be it for brand management, product surveys, new product launches or any aspect of marketing as a means of sales enhancement strategy.

Today, many of the Channel Partner Program software available in the market have the ability to launch social media campaigns from this software portal. They help not only in sending and publishing communication but also in managing and analyzing the output of such campaigns. The use of social media analytics tools helps in understanding the end-user behavior based on the treatment of the touchpoint message. Data collected about such behavioral patterns can feed into predictive analyses, thereby making an Organization smarter and better prepared to attend and address upcoming scenarios.

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39 Channel Partner Management Software

ZINFI

Channel Management platform enabling vendors to drive profitable revenue growth

4.71

Read Reviews
ZINFI Icon

ZINFI

4.71
★★★★★
★★★★★
Channel Management platform enabling vendors to drive profitable revenue growth

ZINFI is a Unified Channel Management (UCM) platform that enables vendors to drive profitable revenue growth by deploying a set of cloud-based modules for partner recruitment, engagement, enablement and management that seamlessly work together by fitting into an existing infrastructure. It helps vendors and their channel partners achieve profitable growth. It helps to increase revenue, efficiency, and generate leads.

Highlights
Top Business Usecases : Channel marketing,Channel management,Touchpoint management
Top Features : Gamification,Microsites,Rewards
ZINFI Icon

Vendor: ZINFI Technologies

Company Size: 101-250

HQ Location: 6200 Stoneridge Mall Road, Ste 300, Pleasanton, CA 94588, US

Financials: Private

LeadMethod

Channel Engagement tool to maximize lead across distribution channel to increase revenue

4.66

Read Reviews
LeadMethod Icon

LeadMethod

4.66
★★★★★
★★★★★
Channel Engagement tool to maximize lead across distribution channel to increase revenue

LeadMethod is a channel partner engagement and sales enablement platform that maximizes sales opportunities and helps in visualizing revenue projections and sales performance, enabling companies to automate the lead capture and distribution process, generate real-time feedback from their channel partners, and make data-driven decisions to increase sales. It drives the most ROI and channel partner loyalty. It helps to increase in revenue and have stronger communication and collaboration with their channel partners.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Lead tracking
LeadMethod Icon

Vendor: LeadMethod

Company Size: 11-50

HQ Location: Bend, Or 97703, US

Financials: Seed

Allbound PRM

Partner Relationship Management Software for Successful Partnerships

4.63

Read Reviews
Allbound PRM Icon

Allbound PRM

4.63
★★★★★
★★★★★
Partner Relationship Management Software for Successful Partnerships

Allbound PRM is a partner relationship and channel management solution that helps optimize your partner's lifecycle, increase channel engagement, and sales. It helps to improve stakeholder relationships and increase sales and revenue.

Highlights
Top Business Usecases : Channel marketing,Engagement management,Engaging and following up
Top Features : Dashboard,Alerts: popups & Notifications,Gamification
Allbound PRM Icon

Vendor: Allbound

Founded: 2015

Company Size: 11-50

HQ Location: 111 W Monroe St Suite 603, Phoenix, AZ 85003, USA

Financials: Series A

eZee Centrix

Channel management for real-time inventory distribution of your hotel

4.61

Read Reviews
eZee Centrix Icon

eZee Centrix

4.61
★★★★★
★★★★★
Channel management for real-time inventory distribution of your hotel

eZee Centrix is an online hotel channel manager that automates various types of online inventory management processes by minimizing hotel overbookings, under bookings, and mismatched inventory. It helps to improve digital and social presence and increase sales and revenue.

Highlights
Top Business Usecases : Channel management,Touchpoint management,Helpdesk management
Top Features : Dashboard,Personalization
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Vendor: eZee Centrix

Company Size: 101-250

HQ Location: D-113, International Trade Center, Majura Gate, Surat, Gujarat 395002, IN

Magentrix PRM

PRM tool enabling channel program to collaborate, increase productivity and grow revenue

4.59

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Magentrix PRM

4.59
★★★★★
★★★★★
PRM tool enabling channel program to collaborate, increase productivity and grow revenue

Magentrix PR is a Partner Relationship Management (PRM) Portal that allows to onboard partners faster, share leads, manage opportunities, and close deals faster. It empowers channels by allowing them to collaborate and engage with channel managers on deals to increase productivity and grow revenue. It helps to increase engagement, deliver better customer service, reduce costs and increase customer satisfaction.

Highlights
Top Business Usecases : License management,Channel marketing,Engaging and following up
Top Features : Dashboard
Magentrix PRM Icon

Vendor: Magentrix

Founded: 2012

Company Size: 11-50

HQ Location: 50 Minthorn Blvd Unit 502 Thornhill, Ontario, L3T-7X8 Canada

Financials: Private

Naranga

Franchise Management Software for full control over locations, accounts, and operations

4.54

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Naranga

4.54
★★★★★
★★★★★
Franchise Management Software for full control over locations, accounts, and operations

Naranga offers Franchise Management Software that ensures business growth, brand consistency and improves performances. The management solution understands the apprehensions in the area and offers what it takes for successful managing and scaling a multi-location franchise business. It allows franchise chains to take control of their brand with simple, flexible tools to drive sales and improve operational efficiency.

Highlights
Top Business Usecases : Contract management,Sales document management,Contacts history
Top Features : Alerts: popups & Notifications,Ticketing
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Vendor: Naranga

Company Size: 51-100

HQ Location: 980 Hammond Drive Suite 900-A Atlanta, GA 30328

TIE Kinetix

Market, Sell, Deliver and Optimize Business through strategic partnerships

4.50

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TIE Kinetix

4.50
★★★★★
★★★★★
Market, Sell, Deliver and Optimize Business through strategic partnerships
Highlights
Top Business Usecases : Training & onboarding,Contract management,Sales document management
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Vendor: TIE Kinetix

Company Size: 251-500

HQ Location: Breukelen

Financials: IPO

Cubilis

Management and Reservation System for direct bookings and manage booking sites on one central dashboard

4.47

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Cubilis

4.47
★★★★★
★★★★★
Management and Reservation System for direct bookings and manage booking sites on one central dashboard

Cubilis is a cloud-based booking and channel management solution that increases direct bookings and easily manages the different booking sites on one central dashboard. It is a management and reservation system for all types of accommodation, such as hotels, B&Bs and hostels. It helps to increase direct bookings, and easily manage booking sites, connect to a lot of different booking channels and more.

Highlights
Top Business Usecases : Touchpoint management,Channel management,Helpdesk management
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Vendor: Cubilis

Company Size: NA

HQ Location: Brugge, Belgium

PartnerStack

Partner management platform to accelerate recurring revenue for companies and the partners

4.45

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PartnerStack

4.45
★★★★★
★★★★★
Partner management platform to accelerate recurring revenue for companies and the partners

PartnerStack is a Channel Partner Management Software that helps to accelerate recurring revenue for both companies and the partners they work with. Partnerstack helps to improve stakeholder relations, grow market shares, and increase customer lifetime value.

Highlights
Top Business Usecases : Training & onboarding,Referral management,Engagement management
Top Features : Rewards,Gamification,Dashboard
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Vendor: PartnerStack

Company Size: 11-50

HQ Location: 129 Spadina Ave, Toronto, Ontario M5V, CA

Financials: Seed

channelIT Platform

Channel enablement platform to execute great sales ideas bringing agility and speed to channel program execution

4.45

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channelIT Platform

4.45
★★★★★
★★★★★
Channel enablement platform to execute great sales ideas bringing agility and speed to channel program execution

channelIT Platform is a cloud-based Channel Enablement Platform that provides customers the tools, data and insights to execute great sales ideas. It accelerates revenue and creates competitive advantages for companies leveraging the channel as their go-to-market model.

Highlights
Top Business Usecases : Channel marketing,Promotion management,Discount management
channelIT Platform Icon

Vendor: Channel Mechanics

HQ Location: Unit 2, Deerpark Industrial Estate, Oranmore, Galway H91 D72H, IE

Channeltivity PRM

Partner relationship management empowering with the partners to grow your channel.

4.42

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Channeltivity PRM

4.42
★★★★★
★★★★★
Partner relationship management empowering with the partners to grow your channel.

Channeltivity PRM is the partner relationship management solution to simplify deal registration, MDF requests, channel lead management, training, and Salesforce connectivity through a single, powerful Partner Portal. It helps to improve stakeholder relations and increase sales and revenue.

Highlights
Top Business Usecases : Touchpoint management,Channel management,Relationship management
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Vendor: Channeltivity

Founded: 2014

Company Size: 11-50

HQ Location: 1920 Abbott Street, Suite 303,Charlotte, NC 28203

Financials: Private

PartnerPath

Partner Management Tool for qualitative and quantitative profitable partner relationships

4.41

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PartnerPath

4.41
★★★★★
★★★★★
Partner Management Tool for qualitative and quantitative profitable partner relationships

PartnerPath is a partner relationship management (PRM) solution that provides design, optimization, measure and manage partners for a more profitable channel ecosystem. It helps to grow channel sales, delivers scalable solutions and innovative program designs to grow the channel.

Highlights
Top Business Usecases : Relationship management,Engaging and following up,Engagement management
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Vendor: PartnerPath

Company Size: 11-50

HQ Location: 68 Willow Road, Menlo Park, CA 94025, US

Financials: Private

CROSSBEAM

Partner ecosystem platform that helps companies build more valuable partnerships.

4.37

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CROSSBEAM

4.37
★★★★★
★★★★★
Partner ecosystem platform that helps companies build more valuable partnerships.

CROSSBEAM is a collaborative intelligence platform that helps companies build more valuable partnerships. It serves as an escrow service for data, allowing companies to find overlapping customers and prospects while keeping the rest of their data private and secure.

Highlights
Top Business Usecases : Generation of new leads,Training & onboarding,Business development
Top Features : Personalization
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Vendor: Crossbeam

HQ Location: 1315 Walnut Street, Suite 300, Philadelphia, PA 19107

Impact Partnership Cloud

Partner Management tool to increase partnership revenues with automation

4.31

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Impact Partnership Cloud

4.31
★★★★★
★★★★★
Partner Management tool to increase partnership revenues with automation

Impact Partnership Cloud is a cloud based partnership automation platform. It helps to expand company's business program and scale every type of partnership, including affiliates, influencers, strategic business partners, mobile apps, publishers, and more. It is a transformative technology to grow business. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Referral management,Communication management,Sending & publishing communications
Top Features : Dashboard,Rewards,Gamification
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Vendor: Impact Radius

Founded: 2008

Company Size: 201-500

HQ Location: 387 Park Ave. South, 8th fl., New York, NY 10016

Financials: NA

Infotech HotelBox

Reservation System Software to Distribute Hotel Rates and Allotments Worldwide

4.29

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Infotech HotelBox

4.29
★★★★★
★★★★★
Reservation System Software to Distribute Hotel Rates and Allotments Worldwide

Infotech HotelBox is a Hotel Reservation System that provides a powerful booking engine to sell and distribute as a channel manager for single or multi-properties hotels. It helps to operate the business more efficiently and be more productive and maximize revenue.

Highlights
Top Business Usecases : Touchpoint management,Channel management,Promotion management
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Vendor: 11-Infotech System

Company Size: 51-200

HQ Location: soi 18 Ratchadapisek road, huay kwang, bangkok, Bangkok 13310, TH

Hg Mercury PRM

Physician Relationship Management Software for patient acquisition and retention

4.23

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Hg Mercury PRM

4.23
★★★★★
★★★★★
Physician Relationship Management Software for patient acquisition and retention

Hg Mercury PRM (Physician Relationship Management) enables physician relations and planning teams to optimize growth through smarter patient acquisition and retention. It helps in finding the right physicians and developing better loyalty, resulting in intelligent provider engagement and an improved network.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Relationship management
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Vendor: Mercury Healthcare

Company Size: 501-1000

HQ Location: 1801 California St, Denver, Colorado US

Seaters

One-stop-shop solution for Brand Relationship Management.

4.23

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Seaters

4.23
★★★★★
★★★★★
One-stop-shop solution for Brand Relationship Management.
Highlights
Top Business Usecases : Engaging and following up,Engagement management,Lead qualification: technographic
Top Features : Ticketing
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Vendor: Seaters

Company Size: 11-50

HQ Location: 302a Est 12th Street, Suite 362 New York, NY 10014 - USA

Salesforce Partner Relationship Management

Partner Relationship Management helping partners sell more with a CRM-connected experience

4.19

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Salesforce Partner Relationship Management

4.19
★★★★★
★★★★★
Partner Relationship Management helping partners sell more with a CRM-connected experience

Salesforce Partner Relationship Management is a PRM solution for effective channel management. It helps partners sell more with a CRM-connected experience. It increases ROI by providing partners with quick-start tools and features that help them sell more, faster.

Highlights
Top Business Usecases : Relationship management,Training & onboarding,Channel marketing
Top Features : Dashboard
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Vendor: Salesforce

Founded: 1999

Company Size: 10001+

HQ Location: 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Financials: IPO

Elioplus PRM

Partner Management Software To Boost Your Channel Sales

4.18

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Elioplus PRM

4.18
★★★★★
★★★★★
Partner Management Software To Boost Your Channel Sales

Elioplus PRM is the Partner Relationship Management software that enables software vendors to manage and enable their partner network. It helps to increase channel sales. It helps companies, from startups to enterprise-level, to optimize the process of recruiting new partners and organizing their channel network.

Highlights
Top Business Usecases : Channel marketing,Relationship management,Collaboration
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Vendor: Elioplus

Company Size: 1-10

HQ Location: Athens, Attiki, Greece

Financials: Private

Everflow

Partner Marketing Platform that Amplify Performance Marketing

4.69

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Everflow

4.69
★★★★★
★★★★★
Partner Marketing Platform that Amplify Performance Marketing

Everflow is a Partner Marketing Platform that tracks, manages, and analyzes the performance of multiple marketing campaigns, from one single dashboard. It is designed to aid marketers with understanding and improving their marketing techniques, for influencers, affiliates, referrals, media buying, and in-app publishers. It helps to drive results from partners, event tracking, conversion timing, and investigate any click.

Highlights
Top Business Usecases : Partner marketing,Advertisement,Media buying
Top Features : Dashboard
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Vendor: Everflow

Company Size: 11-50

HQ Location: 530 Showers Ct, Mountain View, California 94040, US

Financials: Private

Affise

Performance Marketing Software for online advertising campaigns in real-time

4.53

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Affise

4.53
★★★★★
★★★★★
Performance Marketing Software for online advertising campaigns in real-time

Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results. It helps professionals automate processes from the creative phase to conversions and from publishers to payments.

Highlights
Top Business Usecases : Engagement management,Advertisement,Engaging and following up
Top Features : Dashboard,SEM
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Vendor: Affise

Company Size: 51-100

HQ Location: Lvovo str., 25-701, 18 floor, Vilnius, Vilnius Region 09320, LT

Financials: Private

Impartner PRM

An enterprise solution for managing and optimizing channel partner performance

4.46

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Impartner PRM

4.46
★★★★★
★★★★★
An enterprise solution for managing and optimizing channel partner performance

Impartner PRM is an Enterprise Partner Relationship Management solution, for managing and optimizing Channel partner performance in Channel Marketing and Sales. The software is security compliant and integrates seamlessly with Salesforce and other CRMs and can also play the role of a CRM in case needed.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization
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Vendor: Impartner Software

Company Size: 101-250

HQ Location: 10619 South Jordan Gateway, Suite 130, South Jordan, UT 84095, US

Financials: Series A

ZiftOne

ZiftONE - Zift Solutions

4.37

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ZiftOne

4.37
★★★★★
★★★★★
ZiftONE - Zift Solutions

ZiftOne is an Enterprise Channel Management platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. It is designed to connect channel leaders, partners, and customers and turn their channel programs into real business growth engines. It integrates seamlessly with established systems and infrastructure to speed time-to-sales, create an exceptional partner experience, and provide faster ROI.

Highlights
Top Business Usecases : Channel marketing,Engagement management,Engaging and following up
Top Features : Widgets,Personalization,Dashboard
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Vendor: Zift Solutions

Company Size: 101-250

HQ Location: 30 Montgomery St, Jersey City, New Jersey 07302, US

Financials: Series B

Mindmatrix

Single Unified Platform for end-to-end enablement of direct sales and partners

4.32

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Mindmatrix

4.32
★★★★★
★★★★★
Single Unified Platform for end-to-end enablement of direct sales and partners

Mindmatrix is a channel enablement platform for sales and channel enablement partners to increase sales, cut the turnaround time and increase revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Channel marketing
Top Features : Templates,Personalization,Dashboard
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Vendor: Mindmatrix

Founded: 1998

Company Size: 11-50

HQ Location: 2403 Sidney Street, Suite 150 Pittsburgh, PA 15203

Financials: NA