WorkSpan Overview

WorkSpan Hyperscaler Edition accelerates cloud sales by enabling seamless co-selling with ISV, GSI, and reseller partners. Businesses can list on cloud marketplaces, enhancing visibility and driving adoption. The Ecosystem Edition fosters collaboration across sales channels, reducing complexities traditionally associated with partner management. WorkSpan leverages AI workflows to streamline operations, ensuring every seller benefits from a partner advantage. Recognized as a leader in the Canalys Global Co-Sell Software Leadership Matrix, WorkSpan empowers organizations to tap into a $50 billion market opportunity, supporting over 500,000 partnerships.

Use Cases

Customers recommend Collaboration, Engaging And Following Up, Social Media Analytics, as the business use cases that they have been most satisfied with while using WorkSpan.

Other use cases:

  • Workflow Management
  • Partner Marketing
  • Campaign Management
  • Community Building
  • Generation Of New Leads
  • Products & Pricelist Management
  • Engaging With Scheduling & Cadence
See all use cases See less use cases

Business Priorities

Scale Best Practices and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using WorkSpan.

Other priorities:

  • Improve ROI
  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Acquire Customers
See all business priorities See less business priorities

WorkSpan Use-Cases and Business Priorities: Customer Satisfaction Data

WorkSpan works with different mediums / channels such as Phone Calls.

WorkSpan's features include Dashboard. and WorkSpan support capabilities include 24/7 Support, AI Powered, Email Support, etc. also WorkSpan analytics capabilities include Custom Reports, and Analytics.

Reviews

"Alliance management is very data-intensive, especially when collaborating on joint programs. WorkSpan unifies data from CRM systems, partners, marketing, and product management that allows me to do everything with partners in a secure way." - Roland Wartenberg

Peer review evidence (same sources as the product rating summary)

"...It was run with disparate, manual tools like spreadsheets, leading to suboptimal collaboration...." Customers
"...WorkSpan allows us to assess what we're doing from a partner engagement perspective, which effectively for us has resulted in a shortened time span to close an opportunity...." Testimonial by Ricky Mehta, GTM Program Manager, Radware
"...WorkSpan s powerful reporting and analytics capabilities allow you to report on any aspect of your partnering business...." Platform

WorkSpan, ZINFI, LeadMethod, eZee Centrix, PartnerStack, etc., all belong to a category of solutions that help Channel Partner Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

WorkSpan Ecosystem Cloud helps scale partner networks and improve collaboration. Revenue growth is driven by the #1 Ecosystem Business Management Platform.

Popular Business Setting

for WorkSpan

Top Industries

  • Computer & Network Security
  • Computer Software
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market

WorkSpan is popular in Computer & Network Security, Computer Software, and Information Technology And Services and is widely used by Enterprise, and Mid Market,

WorkSpan Customer wins, Customer success stories, Case studies

How efficiently Does WorkSpan manage your Collaboration?

How does WorkSpan facilitate Engaging And Following Up?

How efficiently Does WorkSpan manage your Social Media Analytics?

What solutions does WorkSpan provide for Workflow Management?

How efficiently Does WorkSpan manage your Partner Marketing?

100 buyers and buying teams have used Cuspera to assess how well WorkSpan solved their Channel Partner Management needs. Cuspera uses 291 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Channel Partner Management needs.

CUSTOMERS TESTIMONIALS
WorkSpan testimonial

Roland Wartenberg

Sr. Director, Strategic Alliances

NetApp

Alliance management is very data-intensive, especially when collaborating on joint programs. WorkSpan unifies data from CRM systems, partners, marketing, and product management that allows me to do everything with partners in a secure way. Testimonial By Roland Wartenberg
WorkSpan testimonial

Mike Bruchey

Global VP Partner Solutions, Global Business Development & Ecosystem

SAP

Our approach is to drive quantified collaboration for the Global Strategic Services Partner program where collaboration results in positive customer outcomes. WorkSpan is the first tool that helps us accomplish this. Testimonial By Mike Bruchey
WorkSpan testimonial

Ricky Mehta

GTM Program Manager

Radware

WorkSpan allows us to assess what we're doing from a partner engagement perspective, which effectively for us has resulted in a shortened time span to close an opportunity. Testimonial By Ricky Mehta
CUSTOMERS TESTIMONIALS
WorkSpan testimonial

Roland Wartenberg

Sr. Director, Strategic Alliances

NetApp

Alliance management is very data-intensive, especially when collaborating on joint programs. WorkSpan unifies data from CRM systems, partners, marketing, and product management that allows me to do everything with partners in a secure way. Testimonial By Roland Wartenberg
WorkSpan testimonial

Mike Bruchey

Global VP Partner Solutions, Global Business Development & Ecosystem

SAP

Our approach is to drive quantified collaboration for the Global Strategic Services Partner program where collaboration results in positive customer outcomes. WorkSpan is the first tool that helps us accomplish this. Testimonial By Mike Bruchey
WorkSpan testimonial

Ricky Mehta

GTM Program Manager

Radware

WorkSpan allows us to assess what we're doing from a partner engagement perspective, which effectively for us has resulted in a shortened time span to close an opportunity. Testimonial By Ricky Mehta
 

Red Hat - Information Technology And Services - Large

Raleigh, USA

Red Hat used WorkSpan to digitize its market development fund (MDF) program. The team cut claim cycle times by 75% and managed 62% more campaigns without adding staff. Real-time data points increased... sixfold, helping faster decisions. Funds managed grew by 22%. Red Hat achieved a 67x ROI and reduced costs, reinvesting savings to drive more partner engagement.

 

SAP - Information Technology And Services - Very Large

Walldorf, Germany

SAP used WorkSpan Ecosystem Cloud to scale and streamline its global strategic partnerships. The platform enabled SAP to automate joint sales processes with partners, replacing manual workflows. SAP ...saw a 154% year-over-year increase in partner deal revenue. Processes ran six times faster, and the average sales cycle was reduced by 12 days. SAP and its partners gained better visibility and collaboration across joint sales efforts.

 

A leader in the cloud-based integration platform as a service (iPaaS) industry - Information Technology And Services - Large

WorkSpan helped a leading cloud-based iPaaS provider transform its co-sell and AWS Marketplace operations. The company automated manual processes, reducing opportunity entry time from 20 minutes to 3...0 seconds. This led to a 6.5x year-over-year growth in total contract value on AWS Marketplace. Referrals sent to AWS increased by 146%, and referrals received from AWS rose by 119%. About 20% of deals closed faster due to improved collaboration and sales enablement.

 

Deepwatch - Computer & Network Security - Medium

Tampa, USA

WorkSpan helped Deepwatch cut average sales cycles by 30 days. Manual effort for sharing leads with AWS cloud partners dropped by 98%. Deal volume with cloud partners doubled. Deepwatch unified its c...o-sell process with WorkSpan, integrating Salesforce CRM and AWS ACE for real-time deal tracking. The team saved half their day, scaled co-sell activities, and became the second-largest ISV pipeline partner with AWS. Deepwatch grew its team and gained exclusive AWS partnership opportunities.

 

Abnormal Security - Computer & Network Security - Medium

San Francisco, USA

WorkSpan helped Abnormal Security boost co-sell referral volume by 15x with Microsoft. The company cut time spent on opportunity submissions by 97%. Referral acceptance rates rose by 70%. WorkSpan’s ...app automated data sharing between Salesforce and Microsoft Partner Center. Abnormal Security now maps accounts and tracks deals more easily. The team spends less time on manual work and more on building partnerships.

 

Qualtrics - Information Technology And Services - Large

Provo, USA

Qualtrics used WorkSpan to automate and scale their AWS partnership. The team grew AWS Marketplace transactions by 1775% year-over-year. Shared referrals increased by 700%. WorkSpan automation cut ma...nual work, saving 20 hours per week. This let Qualtrics expand their business to nine figures without adding more staff. The partnership became more strategic and collaborative with AWS.

EBS_January 2024: Collaborative Excellence - Ecosystem in Action

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Peers used WorkSpan for collaboration and engaging and following up

WorkSpan Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.43/5

Read Reviews (29)
Analytics

4.38/5

Read Reviews (16)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.43/5

Read Reviews (29)
Analytics

4.38/5

Read Reviews (16)

WorkSpan Integrations

WorkSpan integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for WorkSpan

Overall Risk Meter

Low Medium High

Top Failure Risks for WorkSpan

WorkSpan, Inc. News

Product

WorkSpan Launches NOW Assist Agent for ServiceNow CRM

WorkSpan has launched the NOW Assist Agent for ServiceNow CRM, integrating WorkSpan.AI to streamline partner co-sell processes. This innovation eliminates the need for sellers to switch between platforms, enhancing efficiency in managing renewals and low-dollar deals through hyperscaler marketplaces. The MCP Orchestrator supports this integration, ensuring data integrity and seller control, marking a shift towards AI-driven, marketplace-connected selling.

Product

WorkSpan AI Launches on AWS Agent Marketplace to Power Partnerships at Scale

WorkSpan has launched its AI-powered co-sell agent on the AWS Agent Marketplace. This generative AI tool is designed to streamline cloud partnerships, offering automated partner engagement and intelligence directly within CRM systems. It aims to enhance revenue growth by optimizing partner sales processes, reducing manual coordination, and providing actionable insights for sellers. The integration with AWS allows for rapid deployment, enabling companies to leverage AI for scalable and efficient partnership management.

Product

WorkSpan and Work4Flow launch CRM Partner Ecosystem Management

WorkSpan and Work4Flow have launched a new CRM Partner Ecosystem Management application on the ServiceNow Store. This application, WorkSpan.AI, integrates partner intelligence and co-selling capabilities directly into ServiceNow's CRM environment. It offers features like AI-powered seller activation, partner automation, and partner attribution, enhancing CRM-driven partner operations and revenue generation through strategic partnerships.

Product

WorkSpan Launches Generative AI Co-Sell Agent on AWS AI Agent Marketplace - WANE 15

WorkSpan launched its generative AI co-sell agent on the AWS AI Agent Marketplace, enhancing sales workflows with real-time partner intelligence. The AI agent integrates with CRMs like Salesforce, helping sellers identify partners and execute co-sell motions. This launch aims to streamline operations and boost revenue for AWS customers by embedding partner intelligence into sales processes.

WorkSpan, Inc. Profile

Company Name

WorkSpan, Inc.

Company Website

https://www.workspan.com/

HQ Location

950 Tower Ln, Foster City, California US

Employees

51-100

Social

Financials

SERIES B