Adthena Overview

Adthena leverages over 12 years of Google Ads learning models to offer a multi-award-winning AI search intelligence platform. This tool is designed for brands and agencies aiming to excel in competitive markets. A standout feature is its PPC Market Share Analysis Reports, which provide detailed insights into market positioning and opportunities for growth. Adthena's AI capabilities help identify areas to increase sales and revenue while optimizing ad spend efficiency. The platform is trusted by global brands and agencies, ensuring that investments in paid search are strategically aligned with business goals. Adthena's unique approach to search intelligence offers a strategic advantage in maximizing return on ad spend (ROAS) and driving efficient growth.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Lead Analytics, as the business use cases that they have been most satisfied with while using Adthena.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Loyalty Management
  • Engagement Management
  • Collaboration
  • Campaign Management
  • Market Research
See all use cases See less use cases

Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Adthena.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
See all business priorities See less business priorities

Adthena Use-Cases and Business Priorities: Customer Satisfaction Data

Adthena's features include SEM, and Predictive Search. and Adthena support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Adthena analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's a great business intelligence tool that helps check in on other players in the field from time to time and also helps provide a benchmark of performance for periodic course correction...." Peer review by Internal Consultant

Adthena is a market-leading AI search intelligence platform with over 12 years of Google Ads learning models. Brands and agencies are enabled to dominate competitive landscapes through its multi-award-winning technology.

Popular Business Setting

for Adthena

Top Industries

  • Marketing and Advertising
  • Transportation/Trucking/Railroad
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Adthena is popular in Marketing And Advertising, Transportation/Trucking/Railroad, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Adthena Use Cases

What Are the key features of Adthena for Competitive Intelligence?

How can Adthena enhance your Lead Analytics process?

What solutions does Adthena provide for Digital Marketing?

How efficiently Does Adthena manage your Generation Of New Leads?

20+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Adthena solved their business needs. Cuspera uses 604 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Retail

CASE STUDY UNTUCKit

Adthena's Brand Activator helped UNTUCKit improve brand search efficiency. Before using the tool, UNTUCKit struggled to measure incrementality and wasted ad spend on brand search. Brand Activator gav...e real-time insights and automated ad visibility based on competitor activity. This reduced unnecessary ad spend and increased confidence in branded search results. UNTUCKit saved $54,000 in six months by using Adthena's solution.

Read more →
Financial Services

CASE STUDY Capital on Tap

Adthena helped Capital on Tap double their PMax conversions and lower cost per lead by 37%. The platform automated competitor tracking and keyword research, saving over 2 hours each month. Capital on... Tap reduced wasted ad spend by 13% and cut non-converting term spend from 42% to 29%. They added 331 negative keywords to improve ad relevance. Real-time alerts and market insights enabled faster, data-driven decisions and better brand protection.

Read more →
Transportation/Trucking/Railroad

CASE STUDY Avanti West Coast

Adthena helped Avanti West Coast save 32.2% on brand spend using the Lone Ranger report. The company stopped bidding on brand terms where they were the only bidder and held the top organic spot. They... reinvested the savings into generic search terms identified by Adthena’s Head-to-Head Competitor report. This led to a 13% increase in revenue on generics. Avanti West Coast also saw a 538.6% increase in non-branded click share and 29% more revenue from organic search.

Read more →
Marketing and Advertising

CASE STUDY iProspect

Adthena helped iProspect improve their digital marketing campaigns. iProspect used Adthena's AI features to update campaign terms and find new keyword opportunities. Conversions increased by 324%. Co...st per acquisition dropped by 47%. Return on ad spend rose by 47%. Cost per click decreased by 14%. iProspect used features like Search Term Opportunities and Head to Head Comparison to beat competitors and lower costs.

Read more →
Telecommunications

CASE STUDY VodafoneZiggo

Adthena helped VodafoneZiggo boost orders by 500%. The company used Adthena data and automation to improve paid search results. They increased spend on non-brand terms, raising impression share by 70...%. Pausing Lone Ranger terms saved five figures each year. Automation saved 16 hours per month per team member. Adthena also enabled six-figure cost savings and better budget allocation.

Read more →
Marketing and Advertising

CASE STUDY Serotonin x Assos

Adthena helped Serotonin x Assos use Brand Activator to drive six-figure revenue growth. The Brand Protection suite flagged over 108,000 trademark infringements, protecting brand equity. Adthena's ad... copy recommendations increased clicks by 4%. The team saved two hours a week by automating brand monitoring and competitor tracking. Adthena's insights supported market entry planning and improved paid search ROI.

Read more →

Frequently Asked Questions(FAQ)

for Adthena

What is Adthena used for?

Adthena is mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Competitive Intelligence and Lead Analytics .

What are the top features of Adthena?

SEM, Predictive search are some of the top features of Adthena.

Who uses Adthena?

Adthena is used by Marketing And Advertising, Transportation/Trucking/Railroad and Internet among other industries.

Where is Adthena located?

Adthena is headquartered at London.
lightning

Peers used Adthena for advertisement and competitive intelligence

Adthena Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)

Software Failure Risk Guidance

?

for Adthena

Overall Risk Meter

Low Medium High

Top Failure Risks for Adthena

Adthena Limited News

Awards

Ask Arlo is up for 3 awards: The AI-powered data analyst designed to optimize search campaigns

Ask Arlo, a product of Adthena, has been shortlisted for three European Search Awards in 2025, highlighting its capabilities in campaign efficiency, market exposure, and brand coverage and protection.

Read more →
Awards

Adthenas Ask Arlo shortlisted for three European Search Awards

Adthenas Ask Arlo, a generative AI-powered search intelligence analyst, has been shortlisted for three European Search Awards. This recognition highlights Ask Arlos impact on campaign efficiency, brand protection, and market exposure in paid search. The nomination underscores Adthenas innovation in AI-driven search analytics for digital marketing and PPC optimization.

Read more →
Product

Adthena Empowers Enterprise Retailers to Dominate Google Ads Landscape With New Search Intelligence Solution - Newswire

Adthena introduces a new search intelligence solution to help enterprise retailers excel in Google Ads.

Read more →

Adthena Limited Profile

Company Name

Adthena Limited

Company Website

https://www.adthena.com/

HQ Location

London

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A