Adthena Overview

Adthena leverages over 12 years of Google Ads learning models to offer a multi-award-winning AI search intelligence platform. This tool is designed for brands and agencies aiming to excel in competitive markets. A standout feature is its PPC Market Share Analysis Reports, which provide detailed insights into market positioning and opportunities for growth. Adthena's AI capabilities help identify areas to increase sales and revenue while optimizing ad spend efficiency. The platform is trusted by global brands and agencies, ensuring that investments in paid search are strategically aligned with business goals. Adthena's unique approach to search intelligence offers a strategic advantage in maximizing return on ad spend (ROAS) and driving efficient growth.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Lead Analytics, as the business use cases that they have been most satisfied with while using Adthena.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Loyalty Management
  • Engagement Management
  • Collaboration
  • Campaign Management
  • Market Research
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Adthena.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
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Adthena Use-Cases and Business Priorities: Customer Satisfaction Data

Adthena's features include SEM, and Predictive Search. and Adthena support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Adthena analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We use Adthena's valuable competitive intelligence to drive revenues from paid search...." Peer review by Thomas Fletcher, PPC Executive, Jet2

Adthena is a market-leading AI search intelligence platform with over 12 years of Google Ads learning models. Brands and agencies are enabled to dominate competitive landscapes through its multi-award-winning technology.

Popular Business Setting

for Adthena

Top Industries

  • Marketing and Advertising
  • Transportation/Trucking/Railroad
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Adthena is popular in Marketing And Advertising, Transportation/Trucking/Railroad, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Adthena Use Cases

How efficiently Does Adthena manage your Competitive Intelligence?

Why is Adthena the best choice for Lead Analytics?

What makes Adthena ideal for Digital Marketing?

How does Adthena address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well Adthena solved their business needs. Cuspera uses 604 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Marketing and Advertising

CASE STUDY iProspect

Adthena helped iProspect improve their digital marketing campaigns. iProspect used Adthena's AI features to update campaign terms and find new keyword opportunities. Conversions increased by 324%. Co...st per acquisition dropped by 47%. Return on ad spend rose by 47%. Cost per click decreased by 14%. iProspect used features like Search Term Opportunities and Head to Head Comparison to beat competitors and lower costs.

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Hospitality

CASE STUDY Princess Cruises

Adthena Auto Takedown helped Princess Cruises protect their brand in paid search. Competitors were using Princess Cruises' brand terms, raising costs and causing confusion. The Auto Takedown tool rem...oved infringing ads and reduced manual work. Princess Cruises saw a 33% drop in brand CPCs and saved £16K in three months. Infringing ads dropped by 95%, freeing up budget for growth campaigns.

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Telecommunications

CASE STUDY VodafoneZiggo

Adthena helped VodafoneZiggo boost orders by 500%. The company used Adthena data and automation to improve paid search results. They increased spend on non-brand terms, raising impression share by 70...%. Pausing Lone Ranger terms saved five figures each year. Automation saved 16 hours per month per team member. Adthena also enabled six-figure cost savings and better budget allocation.

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Financial Services

CASE STUDY Capital on Tap

Adthena helped Capital on Tap double their PMax conversions and lower cost per lead by 37%. The platform automated competitor tracking and keyword research, saving over 2 hours each month. Capital on... Tap reduced wasted ad spend by 13% and cut non-converting term spend from 42% to 29%. They added 331 negative keywords to improve ad relevance. Real-time alerts and market insights enabled faster, data-driven decisions and better brand protection.

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Marketing and Advertising

CASE STUDY Serotonin x Assos

Adthena helped Serotonin x Assos use Brand Activator to drive six-figure revenue growth. The Brand Protection suite flagged over 108,000 trademark infringements, protecting brand equity. Adthena's ad... copy recommendations increased clicks by 4%. The team saved two hours a week by automating brand monitoring and competitor tracking. Adthena's insights supported market entry planning and improved paid search ROI.

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Retail

CASE STUDY UNTUCKit

Adthena's Brand Activator helped UNTUCKit improve brand search efficiency. Before using the tool, UNTUCKit struggled to measure incrementality and wasted ad spend on brand search. Brand Activator gav...e real-time insights and automated ad visibility based on competitor activity. This reduced unnecessary ad spend and increased confidence in branded search results. UNTUCKit saved $54,000 in six months by using Adthena's solution.

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Frequently Asked Questions(FAQ)

for Adthena

What is Adthena used for?

Adthena is mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Competitive Intelligence and Lead Analytics .

What are the top features of Adthena?

SEM, Predictive search are some of the top features of Adthena.

Who uses Adthena?

Adthena is used by Marketing And Advertising, Transportation/Trucking/Railroad and Internet among other industries.

Where is Adthena located?

Adthena is headquartered at London.
lightning

Peers used Adthena for advertisement and competitive intelligence

Adthena Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)

Software Failure Risk Guidance

?

for Adthena

Overall Risk Meter

Low Medium High

Top Failure Risks for Adthena

Adthena Limited News

Awards

Adthena's Ask Arlo shortlisted for four Global Search Awards

Adthena's AI-powered data analyst, Ask Arlo, has been shortlisted in four categories at the Global Search Awards 2025, highlighting its innovation in search marketing intelligence. The categories include Best Software Innovation and Best AI Search Software Solution. Ask Arlo uses advanced AI to provide real-time search insights, transforming complex data into actionable strategies for marketers.

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Awards

Adthena wins Best AI Search Solution at APAC Search Awards

Adthena's Brand Activator solution won the Best AI Search Software Solution award at the APAC Search Awards 2025. This AI-driven tool optimizes Google Ads by pausing bids on top-ranking brand terms, saving enterprises up to AUD$15,000 monthly. It enhances brand protection with 24/7 SERP monitoring and improves spend efficiency by balancing paid and organic search efforts.

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Awards

Adthenas Ask Arlo wins at the European Search Awards 2025

Adthena's Ask Arlo, a generative AI-powered search assistant, won two awards at the European Search Awards 2025 for Best AI Search Software Solution and Best Search Software Tool. Ask Arlo enhances PPC marketing by providing real-time competitive intelligence and insights through natural language queries, leveraging Adthena's Whole Market ViewTM technology.

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Product

Adthena Empowers Enterprise Retailers to Dominate Google Ads Landscape With New Search Intelligence Solution

Adthena has launched a new Retail Search Intelligence Solution aimed at empowering enterprise retailers to better navigate the Google Ads landscape. This solution provides insights into seasonality trends, ad performance, market share, and brand protection. It leverages Adthena's AI-driven technology to offer actionable insights, helping brands improve campaign performance and maximize return on ad spend (ROAS). The solution addresses challenges like Google Shopping auction fluctuations and competitor threats, enhancing control over digital strategies.

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Adthena Limited Profile

Company Name

Adthena Limited

Company Website

https://www.adthena.com/

HQ Location

London

Employees

51-100

Social

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Financials

SERIES A