Adthena Overview

Adthena leverages over 12 years of Google Ads learning models to offer a multi-award-winning AI search intelligence platform. This tool is designed for brands and agencies aiming to excel in competitive markets. A standout feature is its PPC Market Share Analysis Reports, which provide detailed insights into market positioning and opportunities for growth. Adthena's AI capabilities help identify areas to increase sales and revenue while optimizing ad spend efficiency. The platform is trusted by global brands and agencies, ensuring that investments in paid search are strategically aligned with business goals. Adthena's unique approach to search intelligence offers a strategic advantage in maximizing return on ad spend (ROAS) and driving efficient growth.

Use Cases

Customers recommend Advertisement, Competitive Intelligence, Lead Analytics, as the business use cases that they have been most satisfied with while using Adthena.

Other use cases:

  • Digital Marketing
  • Generation Of New Leads
  • Loyalty Management
  • Engagement Management
  • Collaboration
  • Campaign Management
  • Market Research
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Business Priorities

Enter New Markets Internationally Or Locally and Grow Market Share are the most popular business priorities that customers and associates have achieved using Adthena.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Improve Brand Engagement
  • Improve Consistency
  • Launch New Products
  • Build Brand Awareness
  • Establish Thought Leadership
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Adthena Use-Cases and Business Priorities: Customer Satisfaction Data

Adthena's features include SEM, and Predictive Search. and Adthena support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Adthena analytics capabilities include Analytics, and Custom Reports.

Reviews

"...The competitive intelligence we get from Adthena has had a wide reaching positive impact on our business...." Peer review by Angelo Di Lascio, Global PPC Manager, Kindred Group

Adthena is a market-leading AI search intelligence platform with over 12 years of Google Ads learning models. Brands and agencies are enabled to dominate competitive landscapes through its multi-award-winning technology.

Popular Business Setting

for Adthena

Top Industries

  • Marketing and Advertising
  • Transportation/Trucking/Railroad
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Adthena is popular in Marketing And Advertising, Transportation/Trucking/Railroad, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Adthena Customer wins, Customer success stories, Case studies

How does Adthena facilitate Competitive Intelligence?

What solutions does Adthena provide for Lead Analytics?

What solutions does Adthena provide for Digital Marketing?

How does Adthena address your Generation Of New Leads Challenges?

11 buyers and buying teams have used Cuspera to assess how well Adthena solved their business needs. Cuspera uses 604 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Frequently Asked Questions(FAQ)

for Adthena

What is Adthena used for?

Adthena is mainly used by its customers to Enter New Markets Internationally Or Locally and Grow Market Share by Advertisement, Competitive Intelligence and Lead Analytics .

What are the top features of Adthena?

SEM, Predictive search are some of the top features of Adthena.

Who uses Adthena?

Adthena is used by Marketing And Advertising, Transportation/Trucking/Railroad and Internet among other industries.

Where is Adthena located?

Adthena is headquartered at London.
lightning

Peers used Adthena for advertisement and competitive intelligence

Adthena Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.84/5 ★

Read Reviews (70)
Analytics

4.79/5 ★

Read Reviews (134)
Custom Reports

4.71/5 ★

Read Reviews (72)

Software Failure Risk Guidance

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for Adthena

Overall Risk Meter

Low Medium High

Top Failure Risks for Adthena

Adthena Limited News

Product

Adthena's 29M-query report reveals what's actually working in AI search ads

Adthena released "AI Search Ads: The Advertiser Intelligence Report," analyzing over 29 million queries to assess AI search ad performance across industries and markets. Key insights include a 35% increase in AI ad auction competition, with finance leading at 9.9% growth. The report highlights the effectiveness of short queries and specific CTA language, offering strategic insights for advertisers navigating AI-driven ad environments.

Product

Adthena Analyzes 40, 000 ChatGPT Ads

Adthena analyzed 40,000 ChatGPT ads, revealing trends in ad copy and performance. The study found that successful ads mirror user queries and use familiar conversion drivers like "free." The analysis suggests potential for more interactive ad formats in the future, akin to early Google AdWords. This insight is crucial for advertisers in the evolving AI ad landscape.

Product

Adthena detects ads in Google AI Overviews across 25, 000 searches

Adthena has become the first platform to detect ads within Google AI Overview search results, identifying 13 instances across 25,000 searches. This marks a significant development in paid search monetization, as Google begins integrating ads into AI-generated answers. Adthena's findings provide insights into ad frequency and campaign impact, crucial for advertisers navigating AI-driven search interfaces.

Partnership

Adthena Recognized as a Google Trusted Trademark Partner for Brand ...

Adthena has been recognized as a Google Trusted Trademark Partner, marking a significant achievement in brand protection for paid search. This exclusive partnership, following a year-long collaboration, sets a new standard for accuracy and automation in safeguarding brands from trademark infringement on Google Ads. The collaboration enhances Adthena's AI-driven solutions, empowering marketers to protect their brands and optimize marketing budgets effectively.

Adthena Limited Profile

Company Name

Adthena Limited

Company Website

https://www.adthena.com/

HQ Location

London

Employees

51-100

Social

Financials

SERIES A