Outsell: Use-Cases, Insights and Reviews | 2026 Cuspera

Outsell VIN Service Engagement uses artificial intelligence to help car dealerships target customers for service. The platform sends email, direct mail, and social campaigns to reach people at the ri...ght time. Dealerships saw a 38% increase in total linked repair orders and a 65% increase from winback customers. Direct mail spend delivered up to a 17:1 ROI. Dealers also reported better targeting, lower costs, and more transparency compared to OEM programs.
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Outsell Equity helps Carriage Auto Group manage the full customer lifecycle with AI-driven marketing automation. The platform automates equity status and similar payment triggers, making marketing mo...re personal and efficient. Carriage Auto Group consolidated vendors, saved time and money, and improved trade-in conversations. Results include 5.75 average Equity Direct Mail Linked Sales per month, a 32:1 average ROI, 71% of linked sales from previously unengaged customers, and a 94-day shorter repurchase lifecycle.
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Outsell helped Carriage Auto Group improve the car buying experience for customers. The group used Outsell to give salespeople better customer knowledge and make digital and in-store experiences work... together. Outsell automated marketing, making it easy to send the right messages to customers. In three months, Carriage Auto Group saw 101 linked sales and $170,340 in gross profit. They also had 1,559 linked repair orders and $168,071 in gross profit. Monthly linked sales grew from 8 to 36 in one year.
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Outsell helped Dick Hannah Dealerships use artificial intelligence to connect with customers in a personal and automated way. The dealership wanted better customer engagement and a scalable marketing... automation tool. Outsell's solution improved email marketing, making it the third-best channel for sales. From September 2020 to January 2021, 54.1% of linked sales came from prior customers, and 45.9% from new prospects. Move a model campaigns led to 196 sales and $343,898 in profit. Facebook campaigns had a $0.64 average CPC and 118 linked sales.
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Outsell helped Germain Ford of Beavercreek move more used car inventory using its AI-driven Virtual Customer Engagement platform. The dealership faced low new vehicle inventory due to a microchip sho...rtage. Outsell's Inventory Mover and social ad tools increased visibility for used cars on Facebook and other channels. In five months, Germain Ford averaged 423 unique clicks per month, a 4.22% CTR, and a $0.31 CPC. In May 2021, they achieved 606 unique clicks, a 4.9% CTR, and a $0.25 CPC, far outperforming Facebook's average metrics.
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Outsell helped Honda Cars of Bellevue improve car sales and service engagement. The dealership used Outsell's platform for omnichannel campaigns, direct mail, and equity targeting. They automated com...munications and used first-party data to reach more buyers. From September 2019 to August 2020, they achieved 289 linked sales and $376,938 in gross profit. Direct mail campaigns had a 7.31% response rate and a 30:1 ROI.
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