Vya: Product updates, Customer stories, and Insights | 2026 Cuspera

Vya's marketing resource management system helped a franchisor streamline local marketing. The software improved brand consistency and reduced costs. Franchisees could better use their local marketin...g budgets. The solution made local marketing operations easier. Vya provided both software and expert support for franchise marketing.
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Vya Systems helped a regional financial institution keep mortgage clients who listed their homes for sale. The bank needed to find these clients fast, send messages in many ways, and follow strict ru...les. Vya used data to spot clients in transition and sent them direct mail with loan officer info. They also used digital ads and outbound calls. The campaign got a 5% direct mail response rate, 20 new mortgage applications, and 10 closed loans. Digital ads increased conversions by 18%. The bank kept over $3M in mortgage value and saw a 15x ROI.
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Vya's marketing resource management system helped Wayback Burgers give franchisees easy access to templated marketing materials. The system streamlined custom creative requests and simplified limited... time offer execution. Franchisees can now create and order custom artwork from fillable templates. The art department saw custom requests drop by over 50 percent. Franchisees can run brand-compliant marketing in their local markets more easily.
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Vya marketing resource management helps Wayback Burgers support its fast-growing franchise network. Wayback Burgers needed better tools for local marketing, brand compliance, and efficient campaign e...xecution. Vya provided a centralized platform for marketing assets, print production, and custom creative requests. Franchisees can now easily order branded materials and manage local campaigns. The system improved accuracy, reduced manual work, and made local and national marketing more efficient.
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Vya's marketing resource management system helped Wayback Burgers give franchisees easy access to templated marketing materials. The solution included an online portal, print production, and fulfillm...ent services. Franchisees could create and order custom artwork, reducing custom art requests by over 50%. The system made it easier to run multiple limited time offers each year. Franchisees now execute brand-compliant marketing more easily in their local markets.
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Vya's franchise marketing software helped a franchisor improve local marketing. The company used Vya's marketing resource management system to streamline local marketing operations. The solution ensu...red brand consistency and reduced costs. The franchisor also better used local marketing budgets. Vya provided both software and expert support.
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