CROSSBEAM Overview

Crossbeam's Ecosystem Revenue Platform addresses the challenge of fragmented sales, marketing, and partnership efforts. It solves this by providing actionable insights that align these functions to unlock growth opportunities. The platform transforms CRM systems into robust ecosystem revenue engines, enabling businesses to close deals more quickly and increase revenue. Through its ecosystem-led growth strategy, Crossbeam helps organizations build stronger pipelines and target the right accounts, ensuring long-term customer retention and market expansion. By integrating ecosystem insights, businesses can effectively turn their partner networks into primary revenue sources, enhancing their go-to-market strategies.

Use Cases

Customers recommend Onboarding, Collaboration, Workflow Management, as the business use cases that they have been most satisfied with while using CROSSBEAM.

Other use cases:

  • Channel Marketing
  • Playbook Creation
  • Generation Of New Leads
  • Account Management
  • Contract Management
  • Engaging And Following Up
  • Lead Qualification: Technographic
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using CROSSBEAM.

Other priorities:

  • Improve Stakeholder Relations
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Increase Sales & Revenue
See all business priorities See less business priorities

CROSSBEAM Use-Cases and Business Priorities: Customer Satisfaction Data

CROSSBEAM works with different mediums / channels such as Channel Partners. Chat. Slack etc.

CROSSBEAM's features include Dashboard, Alerts: Popups & Notifications, and Templates. and CROSSBEAM support capabilities include 24/7 Support, Phone Support, Chat Support, etc. also CROSSBEAM analytics capabilities include Custom Reports, and Analytics.

Reviews

"If you want to entertain partnering with us, it’s a prerequisite to use Crossbeam." - Michael Schulman

Peer review evidence (same sources as the product rating summary)

"...Webinars Join Lauren Rosenfeld, Onboarding and Support Manager, for best practices and resources to streamline Crossbeam onboarding for your partners. ..." Crossbeam
"...Account executives are using account mapping data to collaborate with partners to break into target accounts and advance existing deals...." RollWorks Embraced the Partner Cloud. Now, They Have a 30% Increase in Retention.
"...Learn how Bombora s partnership team weaves partner data into its internal workflows and its co-selling process to drive direct revenue. ..." Case Study Uberflip

CROSSBEAM, ZINFI, LeadMethod, eZee Centrix, PartnerStack, etc., all belong to a category of solutions that help Channel Partner Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Crossbeam is the leading Ecosystem-Led Growth platform used for account mapping and co-selling. Leading companies use it to win larger deals more quickly.

Popular Business Setting

for CROSSBEAM

Top Industries

  • Telecommunications
  • Computer Software
  • Internet

Popular in

CROSSBEAM is popular in Telecommunications, Computer Software, and Internet and is widely used by

CROSSBEAM Customer wins, Customer success stories, Case studies

How does CROSSBEAM facilitate Onboarding?

What solutions does CROSSBEAM provide for Collaboration?

Why is CROSSBEAM the best choice for Workflow Management?

How can CROSSBEAM optimize your Channel Marketing Workflow?

What Are the key features of CROSSBEAM for Playbook Creation?

54 buyers and buying teams have used Cuspera to assess how well CROSSBEAM solved their Channel Partner Management needs. Cuspera uses 499 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Channel Partner Management needs.

CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Michael Schulman

Director, Global Channels & Alliances

Kustomer

If you want to entertain partnering with us, it’s a prerequisite to use Crossbeam. Testimonial By Michael Schulman
CROSSBEAM testimonial

Alex Richards

Director of Partnerships & Business Development

Stella Connect

25% of our current pipeline can be attributed to Crossbeam. Testimonial By Alex Richards
CROSSBEAM testimonial

Zac Fuld

Partnerships Manager, Technology

Heap

Using Crossbeam to understand just one of the partner technologies our target accounts were using generated three net new opportunities in less than a week — we never had this information before. Testimonial By Zac Fuld
CUSTOMERS TESTIMONIALS
CROSSBEAM testimonial

Michael Schulman

Director, Global Channels & Alliances

Kustomer

If you want to entertain partnering with us, it’s a prerequisite to use Crossbeam. Testimonial By Michael Schulman
CROSSBEAM testimonial

Alex Richards

Director of Partnerships & Business Development

Stella Connect

25% of our current pipeline can be attributed to Crossbeam. Testimonial By Alex Richards
CROSSBEAM testimonial

Zac Fuld

Partnerships Manager, Technology

Heap

Using Crossbeam to understand just one of the partner technologies our target accounts were using generated three net new opportunities in less than a week — we never had this information before. Testimonial By Zac Fuld
 

Everflow - Marketing And Advertising - Small

San Francisco, USA

Everflow used Crossbeam and HubSpot to cut enterprise sales cycles by 44%. The team replaced manual spreadsheets with automated account mapping and partner data integration. They doubled their co-mar...keting campaign volume and sourced six enterprise referrals in one month. Three deals closed in six weeks after using partner data. 47% of active clients now come through partner marketing.

 

A workforce management platform and a leading HR system for SMEs and scaling businesses - Human Resources - Medium

Crossbeam enabled a workforce management platform and a top HR system for SMEs to boost integration adoption by 35% in six months. The integration reduced payroll processing times by 20% and cut admi...nistrative errors by 25%. Both companies used ecosystem-led growth strategies and joint go-to-market plays to close product gaps and deliver more value to customers. Crossbeam insights helped increase win rates by 15% for deals where the integration was key. The partnership focused on customer enablement, joint marketing, and continuous improvement.

 

Gainsight - Computer Software - Medium

San Francisco, USA

Gainsight uses partner ecosystems to improve customer success. They focus on integrations, ecosystem intelligence, and ELG event strategies. Integrations help customers work faster and keep all their... tools connected. Gainsight uses partner data to spot upsell and renewal opportunities. Companies with strong partner programs see higher renewal and upsell rates. Gainsight’s approach helps boost retention and drive growth.

An enterprise-grade identity and access management company - Information Technology And Services - Very Large

Crossbeam helped an enterprise-grade identity and access management company speed up co-selling. The company used Crossbeam to map target account overlaps and automate CRM workflows. This cut manual ...work and made seller introductions happen in minutes. Teams built repeatable sales plays and routed deals through partners. As a result, pipeline growth increased and deal cycles got faster.

 

Undisclosed enterprise identity and access management company - Computer Software - Large

Crossbeam helped a leading enterprise identity and access management company speed up co-selling. The company automated account mapping in Salesforce and prioritized high-value partner accounts. Sell...er-to-seller introductions now happen in minutes, not weeks. Custom sales plays and ecosystem deal routing drive more pipeline and faster results. Teams use real-time data to focus on the best opportunities and prove partner-influenced revenue.

Zeta Global - Marketing And Advertising - Very Large

Crossbeam helped Zeta Global boost enterprise lead generation by 30%. Zeta Global used Crossbeam, ELG, and LinkedIn to connect with system integrators and agency partners. The team sourced 15 new ent...erprise-level leads in the first year. Crossbeam enabled better sales coordination and data enrichment. Zeta Global tracked sourced and influenced revenue in Salesforce.

How Friendbuy Used Crossbeam to Add 30% More Opportunities to Its Pipeline

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Peers used CROSSBEAM for onboarding and collaboration

CROSSBEAM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.27/5

Read Reviews (1)
Custom Reports

4.46/5

Read Reviews (104)
Analytics

4.42/5

Read Reviews (26)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.27/5

Read Reviews (1)
Custom Reports

4.46/5

Read Reviews (104)
Analytics

4.42/5

Read Reviews (26)

Software Failure Risk Guidance

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for CROSSBEAM

Overall Risk Meter

Low Medium High

Top Failure Risks for CROSSBEAM

Crossbeam, Inc Profile

Company Name

Crossbeam, Inc

Company Website

https://www.crossbeam.com/

HQ Location

1315 Walnut Street, Suite 300, Philadelphia, PA 19107

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