Real-World Case Studies and Customer Success Stories with Brandwatch

Brandwatch Influence helped The Sociable Society, a boutique influencer marketing agency, save 30% of work hours. The team doubled in... size and took on 50% more clients. Before, they lost time on admin tasks and tracking posts. Now, real-time analytics and streamlined workflows let them focus on clients and growth. Brandwatch Influence made campaign reporting and client management much faster.
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Brandwatch and Cision help The Blakeney Group deliver better insights for clients. The agency uses both platforms to combine social... and media data, analyze sentiment, and understand key decision makers. They identify trends, test assumptions, and monitor crises for clients in complex industries. The tools enable proactive communication strategies and uncover new opportunities for brand engagement.
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Brandwatch helped Supernatural, a small creative agency, design a data-driven campaign for KAYAK. Supernatural used Brandwatch to analyze social media... conversations about air travel behavior. The team identified key topics and created complex queries with help from Brandwatch's professional services. They combined these insights with survey data to shape a campaign that sparked online conversations. The collaboration led to a successful campaign that connected with KAYAK's audience.
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Ogilvy used Brandwatch Vizia to power a digital content hub at Social Media Week in London. The agency partnered with... the National Gallery to create interactive displays using real-time social media data. Ogilvy needed a high-end data visualization tool to deliver live social intelligence to its team. Brandwatch Vizia enabled Ogilvy to showcase visitor engagement in real time. The result was a unique, interactive experience for event attendees.
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Brandwatch Consumer Research helps Helen & Gertrude, a data-driven marketing agency, win new business and keep clients happy. The team uses... Brandwatch for brand health monitoring, trend analysis, competitor intelligence, and product launch research. Visual dashboards make it easy to share insights with clients and support creative strategies. Brandwatch data also strengthens pitches to potential clients in new industries.
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Brandwatch helped Automated Creative improve KFC's ad performance. The team used Brandwatch's social listening data to understand how people talk... about fast food in the UK. They turned these insights into hundreds of ads and tested them with KFC's audience. The campaign led to a 193% improvement over average performance and was 45% cheaper than traditional methods. Automated Creative also delivered new insights to KFC's marketing team.
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Brandwatch Consumer Research helped Automated Creative run a campaign for Durex in Asia. The team used social listening to understand... audience attitudes about sex and relationships. They found the audience was less conservative than expected and wanted more educational content. Automated Creative tested 225 ad variants, leading to four times more sign-ups than expected and a 286% lower CPA. The campaign's click-through rate was three times higher than before.
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Kuble AG needed to find key influencers for a health insurance campaign. They used Brandwatch to analyze target audiences and... identify opinion leaders. The solution helped match influencers to the campaign's needs. This improved the campaign's relevance and reach. Brandwatch enabled precise influencer selection for better marketing results.
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Wunderman used Brandwatch to monitor social media data in real time. They found that a campaign was not performing as... expected. With these insights, Wunderman quickly changed the campaign. This led to a successful shift in how people saw a well-known car brand. Brandwatch helped Wunderman make fast, data-driven decisions.
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Hill+Knowlton used Brandwatch to help manage Wimbledon’s reputation. The consultancy monitored social media in real time. This helped protect Wimbledon’s... image during the tournament. Brandwatch enabled quick responses to issues as they appeared online. The solution supported Wimbledon’s digital engagement with a global audience.
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Brandwatch helps TSL Media Group create campaigns that connect with Gen Z. TSL uses Brandwatch’s social listening to find trends... and audience preferences. They combine this data with their own research to make content that feels real and fun. TSL’s campaigns use video, infographics, and authentic stories to reach Gen Z on platforms like TikTok and YouTube. With Brandwatch, TSL builds campaigns for brands like Huawei and Pocari Sweat that speak to young and active audiences.
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Brandwatch helped Thinketers analyze over 16,000 online mentions about tap water in Spain. The agency used Brandwatch to find regions... with the most negative comments about water taste. This data guided a branded content campaign for BWT, featuring chef Alberto Chicote. The campaign boosted BWT's brand awareness, making #ElSaborMasRico a top trending topic. Social intelligence and influencer marketing drove the campaign's success.
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Thinketers used Brandwatch to help BWT grow in Spain. They analyzed over 16,000 online mentions about tap water taste. They... found the regions with the most complaints and targeted those areas. The campaign featured chef Alberto Chicote and focused on water taste. BWT saw a 30% increase in filter sales and 2.5 million content views. Their social media community grew by 300%.
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Thinketers used Brandwatch to help BWT increase brand awareness in Spain. They analyzed over 16,000 online mentions about water quality... to find regions with the most negative feedback. This data guided a targeted influencer campaign featuring chef Alberto Chicote. The campaign led to a 30% increase in annual filter sales, 2.5 million branded content views, and a 300% rise in social community signups. Brandwatch's social media intelligence and influencer marketing drove these results.
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Thinketers used Brandwatch to analyze 16,000 online mentions about tap water in Spain. They identified regions with the most complaints... and launched a targeted campaign for BWT using celebrity chef Alberto Chicote. The campaign focused on water taste and local needs. As a result, BWT saw a 30% increase in filter sales, 2.5 million branded content views, and 300% growth in their social media community. Brand perception shifted from racing sponsorship to household water solutions.
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Brandwatch Influence helped The Sociable Society save 30% of their working hours. The agency doubled its team size and took... on 50% more clients. Before, they used spreadsheets and emails for campaign management. Now, they share real-time analytics with brand advertisers. The team spends less time on admin and more time winning new business. Brandwatch Influence made their workflow faster and more efficient.
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Brandwatch helped Agencia Edgy monitor the Teletón 2020 event in Chile. The event was 100% online due to the pandemic.... Edgy used social listening to adjust content in real time. They tracked 250,000 social mentions and identified trending topics. This led to a 13% increase in donations, reaching $50 million. The team made fast editorial decisions based on audience sentiment and feedback.
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Brandwatch helped That Hashtag Girl manage 15 clients from one platform. Before, Emily Bennett struggled with scattered workflows and time-consuming... client approvals. With Brandwatch, she centralized content calendars, client previews, and reporting. Her team no longer needed direct access to client accounts. This improved professionalism, saved time, and let her agency take on more clients. The business scaled as workflows became seamless and client experience improved.
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TD Reply used Brandwatch Consumer Research to predict election outcomes in Germany. The team combined social media and search data... to analyze voter sentiment and media coverage. Their VOICE project created a model that predicted election results with only a 6.7% deviation from the official outcome. Brandwatch's flexible dashboard and data segmentation features helped TD Reply gain deep insights into political trends. The project proved that digital data can improve accuracy in political research and opened new business opportunities for TD Reply.
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Social Studies Group used Brandwatch Analytics to analyze large volumes of social media data. They wanted to understand what their... consumers prefer in user experience. Brandwatch helped them process and interpret this data. This allowed Social Studies Group to gain insights into consumer preferences. The focus was on improving UX through social listening and analytics.
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RF|Binder uses Brandwatch to deliver data-driven insights for its clients. The agency applies social listening to support product launches, map... customer journeys, and identify micro-influencers. Brandwatch helps RF|Binder combine social and traditional media data for campaign analysis. The platform also enables employee advocacy measurement and inspires creative brainstorming for content marketing. RF|Binder values Brandwatch for its flexibility and ability to uncover honest audience opinions.
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RF|Binder uses Brandwatch to deliver data-driven insights for clients. The agency applies social listening to help launch new products, segment... customer journeys, and find micro-influencers. They cross-reference social and traditional media data to measure campaign impact. Brandwatch also supports employee advocacy analysis and content ideation. These methods help RF|Binder provide unique value to clients across industries.
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Nethodology used Brandwatch Consumer Research to analyze the online reputation of the Marca Barcelona project. They monitored an average of... 500,000 mentions per month across 18 countries and 15 languages. The team filtered out irrelevant content, identified viral news, and built a custom sentiment model with 84% accuracy. Their work provided key insights to help Barcelona attract talent and investment. Advanced analytics and machine learning made the process faster and more precise.
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Publicis Groupe used Brandwatch Analytics to measure and analyze the success of its campaign, "The skippable Wishes. " The platform...helped them gain valuable insights for future campaigns. Brandwatch enabled Publicis Groupe to track campaign performance. The data supported better decision-making for upcoming marketing efforts.
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Ogilvy used Brandwatch Vizia to power a digital content hub at Social Media Week in London. The agency needed a... real-time data visualization tool to deliver social intelligence and create engaging content. Brandwatch Vizia enabled Ogilvy to monitor live social conversations and tailor content for event attendees. The platform's visual design fit well within the National Gallery setting. Ogilvy delivered content that resonated with the audience during the event.
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Nethodology used Brandwatch Consumer Research to track Barcelona's online reputation. They filtered 500,000 monthly mentions in 15 languages across 18... countries. The team built a custom sentiment model with 84% accuracy. They identified viral content and key influencers using Brandwatch and BuzzSumo. Their insights helped Barcelona's Economic Development team attract investment and talent.
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Nextérité is a marketing agency in France. They used Brandwatch to build a real-time tool for detecting public transport disruptions.... The solution combines big data and semantic analysis. This helped Nextérité offer unique insights for transport monitoring. Brandwatch enabled faster and more accurate detection of issues.
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TLGG used Brandwatch's Social Media Command Center to improve how data is shared inside the company. The agency wanted to... make social media data more visible and accessible for all employees. With the new system, staff could see and use monitoring data more easily. This helped everyone understand and use social data in their daily work. The solution made data communication clear and simple for the whole team.
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Brandwatch Vizia helped Mindshare UK track online conversations during Black Friday. The agency used Vizia to visualize customer sentiment and... retailer performance in real time. This enabled teams to collaborate and respond quickly to trends. Mindshare monitored key UK retailers and consumer buzz throughout the day. The platform supported better decision making during the biggest shopping event of the year.
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Brandwatch Audiences helped Metia Group double its ROI in lead generation. Metia used the tool to target the right people... at the right time, boosting Twitter ad click rates by 22%. Landing page visits increased by 59%, and conversion rates rose by 144%. The cost per lead dropped by 33% compared to traditional segments. Metia delivered 1.5 times more leads for every dollar spent using Brandwatch Audiences.
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Brandwatch helped Veganz grow from a startup to a leading vegan food brand in Germany. Veganz used Brandwatch Consumer Research... to track market trends and understand customer feedback after a major rebranding. Social listening showed a 22% increase in positive brand mentions during a key campaign. The insights guided marketing, improved campaign targeting, and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in learning from feedback and staying innovative.
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Brandwatch helps Nestlé monitor online conversations in real time. The team uses dashboards and alerts to track brand health, campaigns,... and trends. Social listening insights are shared across departments to support collaboration. Brandwatch's AI detects emerging topics and notifies teams of key incidents. Combining social data with surveys gives Nestlé a full view of campaign performance. This approach drives innovation and fast response to online trends.
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Brandwatch helped Land O’Lakes, Inc. transform its market and consumer research. The marketing analytics team used Brandwatch to replace expensive... agency work, saving hundreds of thousands of dollars. Brandwatch enabled real-time crisis monitoring, audience analysis, and quality control across the company. During Covid-19, Brandwatch insights supported fast responses to changing consumer behavior. The team quickly set up dashboards and alerts, improving decision-making and content strategy.
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Kellogg’s used Brandwatch Analytics to run a three-month campaign on Twitter. The tool helped Kellogg’s improve its social media results.... They gained insights to inform future campaigns. Kellogg’s saw a real return on investment from this project. Brandwatch Analytics supported better decision-making for their marketing team.
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Brandwatch helped Gorillas manage social media for 60 cities in 8 countries. Gorillas used Brandwatch to centralize publishing, monitoring, and... community management. The team improved efficiency and collaboration by using one dashboard for all accounts. Analytics from Brandwatch helped Gorillas test new content and share results with leadership. The solution made it easy to handle messages across time zones and keep brand messaging consistent.
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Brandwatch helped Carlsberg build a custom social media dashboard. Carlsberg needed to consolidate 90 global social media accounts and improve... collaboration across markets. The new dashboard unified data, enabled targeted content, and simplified workflows. Carlsberg launched the platform in 49 countries for 358 users and now tracks 106 social channels. The solution supports Carlsberg’s customer-focused sales strategy and boosts social media ROI.
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Brandwatch Consumer Research and Vizia helped Bimbo spot a drop in Gansito's online presence. Vector B used social listening to... find demand for Gansito Red Velvet and launched it in Mexico. Sales rose 12%, and the product sold out in 8 weeks. The campaign generated over 11,000 social media mentions, 10 times more than competing products. Bimbo turned a crisis into $580,000 in new business.
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Barilla set up a real-time Observatory to track digital conversations and consumer trends. The Observatory helps Barilla understand customer needs,... market shifts, and online discussions about their products. Teams use these insights to improve marketing, product development, and communication. The Observatory supports quick decisions and helps Barilla stay a leader in the pasta industry. Barilla combines data from social media, blogs, and forums to guide business actions.
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Brandwatch Consumer Research helped Veganz track brand sentiment after a major rebrand. The platform gave real-time insights into campaign performance... and market perception. Veganz saw a 22% increase in positive brand mentions. Social listening guided their IPO communications and retail partner outreach. Continuous monitoring helped Veganz grow into Germany’s leading vegan food brand.
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Bimbo used Brandwatch's social media monitoring to spot market trends. The company saw its share of voice for a product... drop. Bimbo used social listening and a command center to understand the trend. This helped them launch a brand in a new market. The case shows how data-driven insights can support market entry strategies.
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Brandwatch helps Nestlé monitor all its brands in real time. The team uses Brandwatch to track social media conversations and... detect emerging crises. They built a daily dashboard to share insights across departments. Automated alerts and AI-powered analysis help spot trends and issues fast. Combining social listening with other data gives Nestlé a full view of brand health and campaign performance.
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Brandwatch helps Nestlé monitor online conversations in real time. The team uses Brandwatch for social listening, early warning alerts, and... trend analysis. They built a Morning Briefing Dashboard to track brand mentions and competitor activity. Brandwatch's Social Panels and Signals features help identify key influencers and detect emerging crises. Insights from Brandwatch are combined with sales and survey data to guide strategic decisions across Nestlé's brands.
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Brandwatch Consumer Research helped Potential Energy Coalition track social media conversations about climate change. The team used Brandwatch to analyze... how their Science Moms campaign was received online. They identified key topics and trends in climate discussions and monitored earned media reach. Custom sentiment analysis and word clouds gave deeper insights into public perception. The platform enabled PEC to adjust messaging and increase campaign impact.
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Brandwatch helped The Good Food Institute analyze online conversations about plant-based meat. The study found that 71% of sensory mentions... focused on taste, with texture and appearance also important. Insights revealed both positive and negative consumer perceptions, highlighting opportunities for product improvement and innovation. The research identified new business opportunities in plant-based pork and fish. Brandwatch's data-driven approach gave GFI actionable insights for product strategy.
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Check One Two used Brandwatch Analytics to study the real impact of their campaign. They wanted to understand what people... were saying online. Brandwatch helped them analyze the meaning behind the conversations. This gave Check One Two clear insights into their campaign's reach. They used these findings to improve their marketing efforts.
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Brandwatch analyzed online conversations for The Good Food Institute to understand consumer opinions on plant-based meat. The study found that... taste is the most discussed factor, with 71% of mentions, followed by texture. Negative sentiment was linked to terms like "fake meat," while positive feedback focused on alternatives that avoid unwanted meat traits. Insights helped GFI identify gaps in the market, such as plant-based pork and fish, and guided product improvement strategies. The research used data from Google, Twitter, Reddit, and forums over a year.
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Brandwatch helped Solidarité Sida monitor social media during the Solidays festival. The team used Brandwatch Consumer Research to track conversations... and respond to festival-goers in real time. They identified key topics, measured sentiment, and quickly addressed safety concerns. Brandwatch reports saved time and gave deeper insights than other tools. The data helped improve festival operations and communication for future events.
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Brandwatch helped Potential Energy Coalition monitor social conversations for their Science Moms campaign. The team used Brandwatch to track over... 3,050 media hits and identify spikes in influencer-driven discussions. Custom Classifiers revealed that negative sentiment often meant positive engagement. Word clouds and segmentation tools highlighted emerging themes and gaps in climate conversations. These insights allowed PEC to optimize messaging and drive urgent climate action among American mothers.
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Brandwatch helped The Body Shop track brand mentions and market position in a crowded beauty industry. The Body Shop used... Brandwatch to monitor 3 million online conversations monthly in 29 languages. The team set up 40 dashboards to analyze campaign and product performance. Social listening revealed trends like demand for refillable products, shaping new product launches. Brandwatch alerts helped manage reputation and respond quickly to online trends.
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Brandwatch helped Flying Tiger Copenhagen gain a clear view of their customer demographics. The company indexed over 128,500 customer profiles... and identified gender for 73% of them. They saw a 32% increase in social media fans and added 800 new profiles each week. Community managers now respond to 10,000 Facebook comments and messages monthly, keeping response times under 24 hours. The platform enabled more personal communication and improved customer loyalty.
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Co-op used Brandwatch to monitor social media and respond to crises fast. When a fire broke out in a store,... Brandwatch alerts helped the team act within an hour. The food policy team tracked public opinion on ethical sourcing and used Brandwatch to launch a Fairtrade campaign that reached 23.5 million people. For the #ReverseAdvent campaign, Brandwatch insights helped Co-op achieve 75 million earned impressions and a low CPM. Brandwatch Vizia shared real-time data with thousands of employees, improving communication and decision-making.
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Walmart uses Brandwatch to share social media insights across the company. Chandler Wilson, director of data and analytics, explains how... Brandwatch helps Walmart track industry trends. The platform supports Walmart in spreading social information throughout the organization. This helps Walmart stay updated on sector changes. Brandwatch enables better decision-making with real-time social data.
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Brandwatch helps The Body Shop track its brand, competitors, and campaigns globally. The insights team uses Brandwatch for campaign inspiration,... product performance monitoring, and managing corporate reputation. Social listening with Brandwatch enables The Body Shop to spot trends and respond quickly to online conversations. The tool also supports product development by tracking sustainability topics. Brandwatch has become a key feedback source for product and marketing teams.
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Brandwatch helps Sweetwater deliver personal customer service on social media. Sweetwater uses social listening to spot and respond to customer... feedback fast. The team connects online fans to dedicated Sales Engineers for one-on-one support. They resolve issues quickly, like sending candy to a disappointed customer. Sweetwater sees more sales and a stronger reputation from this approach.
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Brandwatch helped Thrasio cut response times by 50% and resolution times by 80%. Thrasio used Brandwatch Engage and AI Analyst... Iris to manage customer engagement across social media. The team centralized all social interactions on one platform. They used AI to suggest replies and analyze customer sentiment. Customer satisfaction increased by 15%.
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Brandwatch helps PVH understand customer emotions and online behavior. PVH uses social listening to track hashtags like #OOTD and analyze... product trends. The team builds an emotional calendar to map consumer moods and guide strategy. Insights from Brandwatch let PVH respond quickly to trends and improve customer engagement. Data storytelling helps all teams make better decisions and connect with real people.
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Brandwatch helped Nilfisk improve global social media management across 26 markets. Nilfisk used Brandwatch to centralize planning, scheduling, and performance... tracking for social media content. The team saw a 200% increase in impressions, 123% more reach, and 26% higher engagement. Brandwatch's label and reporting features made it easier to organize content and measure results. Nilfisk now creates better content and saves time on social media planning.
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Brandwatch Consumer Research helped L'Oréal Indonesia combine social and traditional data for deeper consumer insights. The team used Brandwatch to... track trends, analyze campaign reactions, and segment conversations for actionable brand insights. Real-time dashboards enabled faster decision-making and improved collaboration. These insights led to a measurable increase in market share for a product category. L'Oréal Indonesia continues to use Brandwatch to refine strategy and drive growth.
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Brandwatch helped Glossier launch its first celebrity TikTok campaign. Using Brandwatch Engage and Measure, Glossier managed a surge in social... interactions and tracked campaign results. The campaign led to a 1,002% increase in new fans across social channels. Glossier's team handled comments efficiently and built stronger relationships with followers. Brandwatch's reporting tools showed which content drove the most engagement.
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Brandwatch helped Thrasio improve customer service on social media. Thrasio used Brandwatch Engage and AI Analyst Iris to centralize customer... interactions across channels. Response times dropped by 50% and resolution times by 80%. Customer satisfaction rose by 15%. Thrasio's team now spends less time on manual replies and more on important tasks.
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Brandwatch Vizia helped VR-NetWorld replace outdated PDF reports with live, real-time dashboards. The team set up automated monitoring for 150... member banks, tracking sentiment, trends, and competitor activity. Social media analytics from Facebook, Twitter, Instagram, and YouTube were integrated for deeper insights. The solution enabled fast, data-driven responses to crises and emerging topics. Member banks now access up-to-date information, saving significant manual effort.
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VR-NetWorld GmbH used Brandwatch Vizia to deliver real-time trend spotting, brand monitoring, and competitor analysis for member banks in the BWGV association. The team replaced... outdated PDF reports with live dashboards, enabling instant access to key data and sentiment analysis. Banks now get alerts on negative posts and can track trends like fintech and digital payments. The solution saves significant manual monitoring time and helps banks respond quickly to industry changes. Member banks share access to visualizations, improving collaboration and awareness.
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Sparkassen-Finanzportal used Brandwatch Analytics to build an alarm system. This system helped them respond faster to crises. The group faced... challenges and obstacles before using Brandwatch. With the new system, they improved their crisis response. The case highlights how financial services can use social media analytics for risk management.
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Brandwatch helped a leading financial institution in Latin America and the Caribbean use social intelligence to guide its communication and content strategy. The organization used... Brandwatch to analyze digital conversations, identify key topics, and benchmark its share of voice against competitors. By adjusting its messaging and targeting based on these insights, the bank increased its share of voice from 11% to 25% and improved campaign conversion rates. The platform also enabled the bank to identify new audiences and optimize paid social campaigns, tripling conversion rates for targeted content.
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Brandwatch Consumer Research helped Monzo manage a surge in social conversations as its customer base grew to 14 million. Monzo used dashboards,... alerts, and sentiment analysis to track campaign impact and customer feedback. The team moved from assumptions to evidence-led decisions, using social data to inform product launches and daily brand monitoring. Brandwatch enabled Monzo to quantify campaign success, understand trending customer needs, and keep the company closely connected to its community.
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Samsung uses Brandwatch to track billions of online conversations across 43 European markets. The team measures campaign performance, monitors potential... crises, and identifies emerging trends using real-time social data. Brandwatch dashboards help teams quickly access insights for each market, speeding up decision-making. Social listening also supports research for new product ideas and helps tailor marketing to local audiences. These insights drive better campaigns and product development.
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OnePlus used Brandwatch Analytics to track social media mentions during the launch of the OnePlus 6. The team identified key... consumer interests and negative feedback about the Notch feature. They quickly updated the product and reduced negative mentions after a software fix. Brandwatch also helped OnePlus improve customer support by monitoring and correcting errors in social media responses. As a result, OnePlus achieved a 40% market share for premium smartphones in India and saw higher customer satisfaction.
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Brandwatch Influence helped Insta360 manage over 60 influencer campaigns a year and track 4,000 partners. Before, campaign reporting took 15... hours per launch. Now, it takes just 10 minutes. The team can monitor campaign results in real time and compare performance across campaigns. Their viral "Nose Mode" campaign reached 680 million views and achieved a cost per view of $0.0004. The platform's ease of use lets new team members get started quickly.
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Brandwatch helps Samsung track billions of online conversations across 43 European markets. The team uses real-time social data to measure... campaign performance, monitor crises, and spot emerging trends. Dashboards for each market let teams quickly access insights and respond fast. Social listening sparks new product ideas and supports brand development. Brandwatch enables Samsung to compare with competitors and adapt campaigns for local audiences.
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Brandwatch Analytics helped OnePlus track real-time brand mentions during the OnePlus 6 launch. The team used sentiment analysis to understand... customer feedback and improve product features, like adding an option to hide the notch. Automated alerts and standardized replies reduced customer support errors to nearly 0%. OnePlus increased campaign engagement and became India’s top premium smartphone brand with 40% market share. Influencer relations and customer service consistency also improved.
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Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With... Brandwatch, they now gather and organize all social media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.
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G2 Esports used Brandwatch to monitor and analyze millions of online fan conversations. The team automated social listening to track... sentiment and engagement in real time. Brandwatch's benchmarking and campaign segmentation features helped G2 compare performance across events and seasons. Social Panels revealed when fans were most active, improving campaign timing. The tool saved time for the team and enabled faster, actionable insights for reporting and strategy.
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Brandwatch Influence helped FaZe Clan save 85% of the time spent on campaign reporting. Before, the team used Google Sheets... and manual screenshots, which was slow and hard. With automated, real-time reporting, FaZe Clan now gives partners and sponsors instant access to campaign results. The tool is used daily by sales, talent, marketing, and account teams. This lets FaZe Clan focus more on serving clients and less on collecting data.
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Brandwatch Analytics gave Wargaming a real-time, 360° view of player conversations across platforms and languages. Before, feedback was gathered manually... and insights were slow. Now, Wargaming tracks sentiment and trends instantly, sharing insights across teams. This helped them respond faster to game update feedback, like with World of Tanks 9.19. Teams use these insights to plan updates and improve player happiness.
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Brandwatch Consumer Research helped Virgin Holidays launch the Trending Travel Guide. This guide uses social media data to show popular... destinations. Visitors to the guide view 14.75% more pages and spend 75.29% longer per session than on other content. Virgin Holidays improved its content marketing and won a Drum Award for best travel and leisure strategy. The project boosted organic search rankings for long-tail keywords.
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Virgin Holidays used Brandwatch to launch the Trending Travel Guide, a socially-aggregated travel content tool. The guide uses insights from... millions of social posts to highlight trending destinations. Visitors to the guide view 14.75% more pages and spend 75.29% longer per session than with previous content. The project won a Drum Award for best Leisure and Travel Strategy. Brandwatch’s support and technology helped Virgin Holidays boost organic rankings and drive innovation in travel marketing.
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Brandwatch helped Omni Hotels & Resorts increase social media reach by 50% year over year. The platform unified over 200... social accounts in one dashboard, streamlining content creation and reporting. Omni empowered 100+ ambassadors to maintain brand consistency and prove local impact. Influencer ROI tracking improved, shifting to performance-based payments. Monthly follower growth of 3-4% was maintained, and engagement rates rose by 60 basis points.
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Sky News Arabia used Brandwatch to analyze social media data. This helped them become the fastest news source in their... region. They tracked trends and breaking news in real time. The platform gave them a competitive edge in news delivery. Brandwatch supported their goal to lead in digital journalism.
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Sky News Arabia needed a strong social media monitoring and analytics tool to support its advanced social media strategy. The news channel... broadcasts 24/7 from Abu Dhabi and reaches audiences through live streaming, mobile apps, and social media. Brandwatch helped Sky News Arabia measure and improve its social media performance. This allowed the channel to stand out from competitors in the Arab world.
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Brandwatch helped Mediaset España monitor online conversations about their reality show Supervivientes. The social media team used Brandwatch to track... trending topics, audience sentiment, and key moments in real time. This allowed them to respond quickly to audience reactions and choose the best content to share. The tool made it easier to understand which contestants and topics were most popular. Mediaset España turned social data into clear insights for different teams, improving engagement across digital platforms.
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The Guardian used Brandwatch Analytics to grow its mobile user base. They focused on users aged 18 to 24. With... Brandwatch, The Guardian increased this segment by 18%. Social media data helped guide their newsroom strategy. The case shows how analytics can drive audience growth for publishers.
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The Guardian used Brandwatch Analytics to grow its mobile audience among young readers. During the 2015 UK general elections, The... Guardian aimed to become the top news source for young people. With Brandwatch, they increased their share of readers aged 18-24 on mobile by 18%. The Guardian is one of the most-read English-language news sites worldwide. Brandwatch helped them reach more young readers on mobile devices.
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The Economist used Brandwatch Vizia to track and amplify online conversations during their global Pride & Prejudice event. The event spanned... Hong Kong, London, and New York, focusing on LGBT diversity in business. Over 200 leaders from business, politics, and society attended. Brandwatch Vizia helped capture worldwide reactions in real time. The Economist extended the event's impact beyond physical locations using social intelligence.
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Brandwatch helped Skyscanner track indirect brand mentions on social media. The team used social listening to find customer feedback, product... ideas, and support needs. Brandwatch's sentiment tracking guided Skyscanner's messaging during the pandemic. Automated alerts in Slack saved time and improved cross-team collaboration. Skyscanner gained better brand perception insights and improved customer support.
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Brandwatch helped Skyscanner track indirect brand mentions on social media. The team used social listening to understand customer sentiment and... feedback, especially during the pandemic. Insights from Brandwatch guided product improvements and shaped communication strategies. Automating alerts with Slack saved time and improved cross-team collaboration. Skyscanner gained better visibility into customer needs and improved their messaging.
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Brandwatch helped Skyscanner track indirect brand mentions and real customer sentiment across markets. The platform uncovered missed mentions, automated alerts... into Slack, and enabled real-time engagement. Skyscanner gained clearer customer insights and responded faster to issues. Teams collaborated better and improved customer support, especially during the pandemic. Social listening drove more accurate messaging and product feedback.
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