Real-World Case Studies and Customer Success Stories with Litmus

ByLaurenJean used Litmus Personalize Live Polls to boost email click through rates by 53%. Lauren Jean ran A/B tests comparing... live poll emails to standard emails for her client, Kesslers Diamonds. The live poll emails always outperformed, leading to higher engagement. The campaign gathered valuable first-party data for future segmentation. ByLaurenJean also used Litmus to add Instagram feeds and store locator analytics to emails.
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Litmus helped Altos improve their email marketing workflow. Altos saw a 20% increase in email deliverability and a 25% boost... in email accuracy. They reduced campaign creation time by 10%. Litmus made it easier for Altos to test, review, and approve emails. Altos used Litmus analytics to increase open rates and website traffic for their clients.
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Litmus Personalize Pro helped Alterra Mountain Company automate daily Snow Report emails. This saved 180 hours per week across 12... brands. The marketing team connected their weather XML feed to create dynamic, personalized emails. Automation reduced manual work and human error. Click rates, revenue per individual, and lodging bookings increased. Resort teams now focus on other priorities, improving overall efficiency.
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Litmus helped Harvard Business Review cut their email review and approval time by 50%. The four-person team sends multiple campaigns... weekly to over 500,000 subscribers. Litmus streamlined their workflow, making collaboration and feedback easier. The team now catches email display issues before sending. They also improved email accessibility for all subscribers. Harvard Business Review now delivers optimized, error-free emails faster.
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Litmus helped the Adventure Travel Trade Association (ATTA) marketing team save up to five hours a day on email campaigns. Before Litmus, managing... feedback and approvals for 100 monthly emails was slow and confusing. Integrating Litmus with Salesforce Marketing Cloud streamlined testing, feedback, and approvals. The team now saves nearly 100 hours a month and increased their events from six to ten per year. Personalized countdown timers in emails boosted engagement rates to 32.5%.
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Litmus Personalize helped Idaho Central Credit Union create engaging, personalized emails in under five minutes. Gloria Frandsen's team used quick-start... templates to add countdown timers, making campaigns more interactive for over 300,000 members. The new approach boosted internal excitement and received positive feedback from members. Litmus also enabled faster email testing and analytics, doubling output while maintaining trust and quality. The team now monitors over 50 campaigns with Email Guardian for added peace of mind.
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Litmus helped Zen Internet cut email testing time by 90%. The team now tests and approves emails in just 10... minutes instead of an hour. With Litmus, Zen Internet doubled their click-through rate from 0.91% to 2.2%. They use Litmus integrations with Salesforce Marketing Cloud for seamless email testing and analytics. The team maintains high open rates of about 60% and a click-to-open rate of 12%. Litmus Email Guardian also prevented broken links from reaching subscribers.
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Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR.... The team used Litmus to access subscriber-level data and improve email testing. They cut review time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.
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