Trendline Interactive
- Marketing And Advertising
- Medium
Austin, USA
Litmus helped Trendline Interactive cut email testing time by 50%. The agency now achieves a 99.63% email accuracy rate. Litmus... automated much of the quality assurance process. This reduced manual work and human error. Trendline Interactive sends over 500 campaigns each month with higher reliability. The team uses Litmus Email Analytics and Previews to optimize emails for all devices.
Whereoware uses Litmus Builder to create and test email templates for their clients. The agency needed to deliver error-free, easy-to-edit... templates for clients with limited coding skills. Litmus Email Previews let them check how emails look across devices in real time. This speeds up production and ensures high quality. Whereoware and their clients now save hours on every email sent.
Litmus Proof helped ThomasARTS cut their email review time in half. The agency used to spend hours collecting feedback with... screenshots and uploads. Now, all team members review and comment in one place. This makes collaboration faster and easier. The team creates error-free emails for clients more quickly. Litmus Proof made the process seamless and efficient.
Epsilon uses Litmus to build, test, and deliver high-quality, personalized emails at scale. The company needed a way to ensure... every email rendered perfectly and supported dynamic content for global clients. Litmus helped Epsilon streamline email QA, saving over 1,000 hours per month and enabling error-free, high-volume campaigns. The platform's device previews and dynamic proofing improved workflow efficiency for their 200+ team. Epsilon now delivers consistent, on-brand emails faster and with fewer errors.
Digital Additive
- Marketing And Advertising
- Small
Atlanta, USA
Litmus helps Digital Additive achieve a 99. 7% email accuracy rate. The agency uses Litmus to test and preview emails...for clients, reducing errors and building trust. Litmus integrates with Salesforce Marketing Cloud, streamlining the email QA process. Digital Additive creates secure environments for each client and shares transparent results. This process saves time and ensures every email meets high standards.
DEG, Linked by Isobar
- Marketing And Advertising
- Medium
Overland Park, USA
Litmus helped DEG, Linked by Isobar cut email QA time by over 50%. DEG used Litmus with Salesforce Marketing Cloud... to test and deliver accurate emails for clients. They sent over 3 billion emails in three months with a 99.5% accuracy rate. Litmus Email Analytics and subaccounts improved workflow and client management. The SFMC integration let DEG preview emails across 90+ devices, catching errors early. DEG built trust with clients by producing high-quality, efficient email campaigns.
Litmus helped Blufish, a full-service ad agency, cut their email development time by 50%. Blufish used Litmus Builder to create... a library of reusable code snippets and partials. This made it easy for team members to build custom emails fast, even without coding skills. The platform let them test and export code to any client ESP. Blufish now spends less time coding and more time designing campaigns for clients.
Litmus helped AFDigital cut their email testing time in half. The team used to spend hours manually testing emails across... devices. With Litmus, one person can QA in half the time, saving 3 hours per email. The integration with Salesforce Marketing Cloud made testing easier and more complete. AFDigital now gives clients better visibility and builds more trust.
Litmus helped Altos improve their email marketing workflow. Altos saw a 20% increase in email deliverability and a 25% boost... in email accuracy. They reduced campaign creation time by 10%. Litmus made it easier for Altos to test, review, and approve emails. Altos used Litmus analytics to increase open rates and website traffic for their clients.
ByLaurenJean used Litmus Personalize Live Polls to boost email click through rates by 53%. Lauren Jean ran A/B tests comparing... live poll emails to standard emails for her client, Kesslers Diamonds. The live poll emails always outperformed, leading to higher engagement. The campaign gathered valuable first-party data for future segmentation. ByLaurenJean also used Litmus to add Instagram feeds and store locator analytics to emails.
Retail Case Studies and Customer Success Stories with Litmus
T.M. Lewin
- Retail
- Medium
London, UK
Litmus helped T. M. Lewin boost email engagement with a live polling campaign. The campaign let users vote for their...favorite look, showing real-time trending messages. This approach led to a 116% increase in click-through rate and a 12% rise in revenue. Average order value grew by 30%. The campaign also tripled competition entries and drove over 20,000 clicks.
Litmus Personalize, powered by Kickdynamic, helped PrettyLittleThing automate birthday email campaigns. The team used date and time rules to show... the right star sign content when customers opened emails. This made it easy to update content without stopping the campaign. PrettyLittleThing saw a 38% increase in click-through rate from these personalized emails.
Litmus Personalize, powered by Kickdynamic, helped PrettyLittleThing show live site offers in their emails. The solution used rule builder and... content automation to update codes and timers in real time. Split tests showed a 16% increase in conversion and an 8% rise in average order value. Automation allowed their small team to personalize emails for new arrivals. This improved their CRM strategy and matched customer preferences.
Litmus Personalize helped Pond Planet boost email click through rates by 61%. The retailer used live social feeds, device-specific calls... to action, and dynamic banners to make emails more relevant. Personalized countdown timers drove urgency for offers. These changes led to a 14.5% increase in conversions. Pond Planet now delivers individualized subscriber experiences at scale.
Litmus Personalize, powered by Kickdynamic, helped New Look boost in-store traffic. The solution used personalized, location-based email campaigns. Customers saw... a map with their nearest store and could get directions with one click. New Look achieved a 2.24% click-through rate on exclusive offer emails. The "Locate now" call-to-action drove 0.27% of total clicks.
Litmus Personalize, powered by Kickdynamic, helped Mobiles. co.uk automate and personalize email content. The team used product feeds and CRM...data to create thousands of unique emails from one HTML. This led to a 44% increase in email sales. Unique visitors from email grew by 4%. Mobile engagement rose by 21%. Live pricing and personalized images improved customer experience.
Litmus Personalize helped Holland & Barrett boost revenue by 801%. The retailer used advanced location and language targeting for Singles... Day campaigns. Emails reached people in China or with Mandarin or Cantonese browser settings. Click-through rates doubled compared to standard banners. Showing relevant offers drove a huge increase in sales.
ASOS used Litmus to send emails with weather-targeted images and name personalization. Each subscriber saw a different image and message... based on their location and weather at the time of opening. This made the content more relevant for each recipient. The campaign used the Kickdynamic platform for real-time customization. ASOS improved email engagement by making messages personal and timely.
ASDA used Litmus Personalize to automate their daily alert emails. They replaced a manual, resource-heavy process with open time content... automation. This let them show live deals and prices based on each subscriber’s interests. ASDA saved more than 2 days of work every week. Their emails became more relevant and engaging for customers.
Litmus Personalize helped PrettyLittleThing boost email revenue by 34%. The brand used live product feeds in emails to show real-time... stock and highlight fast-selling items. This made emails more relevant and urgent for shoppers. A/B testing showed a 178% increase in clicks for emails with the 'selling fast' message. Overall, click rates rose by 4.4%.
Litmus Personalize, powered by Kickdynamic, helped PrettyLittleThing boost email engagement. The retailer used weather detection to show customers products based... on local weather at email open. This replaced manual state segmentation and saved time. The approach led to a 69% increase in total clicks. Weather-based content made emails more relevant for each customer.
PrettyLittleThing used Kickdynamic’s live social signals in their email campaigns. They showed real-time click counts on products inside emails. This... approach led to a 1.6% increase in clicks. Revenue grew by 17%. Customers engaged more with the emails, making the campaign a quick win for the team.
Litmus Personalize, powered by Kickdynamic, helped PrettyLittleThing add user generated content to their regular emails. This live UGC shows real... customers styling products and updates automatically if items sell out. The UGC panel, even at the bottom of emails, drove up to 30% of clicks in some regions. Customers in France, Australia, and the UK engaged most with these emails. This approach increased both engagement and revenue opportunities for PrettyLittleThing.
Litmus Personalize, powered by Kickdynamic, helped Kate Spade automate email content and personalize new arrivals campaigns. By using click data,... they tailored product recommendations for each recipient. This approach led to a 50% increase in conversion rate, a 36% boost in click-through rate, and a 174% rise in revenue. Device-specific calls to action improved mobile engagement by 8%. Kate Spade now delivers relevant, automated email experiences at scale.
Internet Case Studies and Customer Success Stories with Litmus
Zapier
- Internet
- Medium
San Francisco, USA
Zapier used Litmus to improve their email creation and testing workflow. Their small email team needed help managing a high... volume of emails. Litmus gave the team a step-by-step process to catch errors before sending. Now, even non-experts can build and send high-quality, error-free emails. The team scaled their email program and reduced mistakes across the marketing organization.
Litmus helped Namecheap save 2-3 hours on every email campaign. Namecheap used Litmus to streamline email production, review, and approval.... The team reduced errors and improved collaboration with Litmus Proof. All stakeholders could give feedback in one place. Namecheap now sends error-free, on-brand emails faster, improving customer experience and trust.
Litmus Personalize helped icelolly. com boost email conversions by 45%. The team used customer browse data to show live, personalized...travel deals in emails. This increased click-through rates by 201% and open rates by 35%. The solution replaced static offers with dynamic, relevant content. icelolly.com won awards for their innovative email campaigns.
Litmus helped GasBuddy fix a blocklisting issue that affected 4 million email subscribers. The GasBuddy team used Litmus Spam Testing... to identify failed DKIM and DMARC authentication. They found the root cause was an expired sending domain. With Litmus, GasBuddy resolved the issue and restored deliverability in less than 48 hours. Now, Spam Testing is part of their pre-send checklist to ensure emails reach inboxes.
Litmus helped Zen Internet cut email testing time by 90%. The team now tests and approves emails in just 10... minutes instead of an hour. With Litmus, Zen Internet doubled their click-through rate from 0.91% to 2.2%. They use Litmus integrations with Salesforce Marketing Cloud for seamless email testing and analytics. The team maintains high open rates of about 60% and a click-to-open rate of 12%. Litmus Email Guardian also prevented broken links from reaching subscribers.
Hospitality Case Studies and Customer Success Stories with Litmus
Palisades Tahoe
- Hospitality
- Medium
Olympic Valley, USA
Litmus helped Palisades Tahoe automate daily resort condition emails. The team saved at least 150 hours of build time per... year by using live content powered by Kickdynamic. Before, one employee spent an hour each day updating static emails that quickly became outdated. Now, guests get real-time weather, snow, and lift status every time they open the email. This change improved guest satisfaction and increased engagement.
Litmus helped Atlantis Dubai speed up their email campaign process by 60%. The CRM team sends over 40 million emails... each year. Litmus streamlined their review and approval workflow, saving five hours per email. The team now uses advanced analytics to understand guest engagement. Integration with Salesforce Marketing Cloud improved quality and consistency.
7Across uses Litmus to test and analyze over 3. 5 million emails each month in five languages. The team struggled...to manually review every campaign for brand consistency and accessibility. Litmus helps them catch errors, ensure accessibility, and collaborate with shared checklists. With Litmus Email Analytics, 7Across gains deeper insights beyond open rates, improving targeting and content decisions. Their error rate is now near zero, making email a key part of their marketing strategy.
Litmus Personalize Pro helped Alterra Mountain Company automate daily Snow Report emails. This saved 180 hours per week across 12... brands. The marketing team connected their weather XML feed to create dynamic, personalized emails. Automation reduced manual work and human error. Click rates, revenue per individual, and lodging bookings increased. Resort teams now focus on other priorities, improving overall efficiency.
Zendesk
- Information Technology And Services
- Large
San Francisco, USA
Zendesk used Litmus with Oracle Eloqua to improve their email production. They saved 3 hours on every email by testing... as they built. The team could review and approve emails faster with fewer review cycles. Litmus Proof let all stakeholders give feedback in one place. Automated pre-send checks helped Zendesk send error-free emails. The integration made collaboration easier for their global team.
Trello
- Information Technology And Services
- Large
New York, USA
Trello uses Litmus to preview and troubleshoot onboarding emails quickly. The team faced challenges optimizing emails for a diverse, global... audience using many different email clients. Litmus helps Trello ensure every email looks great and works everywhere. Now, all new users get a consistent, positive onboarding experience, no matter their email client.
MINDBODY
- Information Technology And Services
- Medium
San Luis Obispo, USA
Litmus helped MINDBODY cut email production time by 50%. The company had many teams using different email service providers, making... brand consistency hard. Litmus became the central hub for templates and code. All teams now use on-brand templates in Litmus Builder. New team members onboard faster. MINDBODY ensures a consistent brand experience in every email.
Dustin
- Information Technology And Services
- Large
Stockholm, Sweden
Dustin used Kickdynamic to automate advanced email personalization, including 1-to-1 product recommendations based on user browsing behavior. They connected a... live API and designed dynamic image templates that update product info, prices, and discounts every time an email is opened. This eliminated the need to segment and split sends, saving significant time on email building and testing. Dustin quickly integrated content rules, leading to an immediate impact on last-click conversion rates from email newsletters.
Banking Case Studies and Customer Success Stories with Litmus
National Bank of Canada
- Banking
- Very Large
Montreal, Canada
Litmus helped National Bank of Canada improve email campaign efficiency. The bank needed to test and launch personalized campaigns quickly... across many devices. Litmus provided centralized email testing, dynamic content previews, and spam checks. The team reduced testing time and increased production efficiency. Now, every email delivers a strong customer experience and supports ROI.
Litmus Personalize helped Idaho Central Credit Union create engaging, personalized emails in under five minutes. Gloria Frandsen's team used quick-start... templates to add countdown timers, making campaigns more interactive for over 300,000 members. The new approach boosted internal excitement and received positive feedback from members. Litmus also enabled faster email testing and analytics, doubling output while maintaining trust and quality. The team now monitors over 50 campaigns with Email Guardian for added peace of mind.
Education Case Studies and Customer Success Stories with Litmus
Southern Methodist University
- Education
- Large
Dallas, USA
Litmus helped Southern Methodist University streamline their email workflow. The digital marketing team supports over 1,500 staff and 12,000 students,... sending more than 1 million emails monthly. Before Litmus, email testing and collaboration were slow and inconsistent. With Litmus, SMU now tests emails quickly, collaborates efficiently, and saves time on coding. The team can scale email production and empower more staff to create and test emails.
KinderCare used Litmus to scale their email program volume by 4X without hiring more staff. The email team saved at... least 30 minutes on every email, totaling 400 hours saved in a year. Litmus automated email testing, review, and analytics, making it easy to catch errors and improve deliverability. The team gained new insights into subscriber engagement, helping them send content that families value. Positive feedback from subscribers showed the impact on retention and relationships.
Litmus helps LendingTree automate their pre-send email workflow. LendingTree saves 3 hours on each campaign and keeps their email accuracy... rate at 99%. They use Litmus to test emails across devices and clients, ensuring error-free delivery. Litmus Spam Testing helps them avoid spam filters and reach subscribers’ inboxes. This builds trust and supports LendingTree’s brand with every campaign.
Events Services Case Studies and Customer Success Stories with Litmus
Adventure Travel Trade Association (ATTA)
- Events Services
- Small
Seattle, USA
Litmus helped the Adventure Travel Trade Association (ATTA) marketing team save up to five hours a day on email campaigns. Before Litmus, managing... feedback and approvals for 100 monthly emails was slow and confusing. Integrating Litmus with Salesforce Marketing Cloud streamlined testing, feedback, and approvals. The team now saves nearly 100 hours a month and increased their events from six to ten per year. Personalized countdown timers in emails boosted engagement rates to 32.5%.
Food & Beverages Case Studies and Customer Success Stories with Litmus
ezCater
- Food & Beverages
- Medium
Boston, USA
Litmus helped ezCater cut email review cycles by 20%. The team now saves 2–3 hours on every email. Litmus Builder... lets them update templates and see changes instantly. Litmus Proof centralizes feedback and version control. Slack integration keeps stakeholders in the loop. Automated pre-send checks ensure emails look right for all subscribers.
Exploratorium
- Non Profit Organization Management
- Medium
San Francisco, USA
Litmus helped the Exploratorium manage feedback from nearly 50 stakeholders for 100 monthly email campaigns. Before Litmus, the team struggled... with spreadsheets and email threads. Now, Litmus Proof centralizes feedback and approvals, saving time and reducing stress. Automated QA tools ensure every campaign works across devices. The review process is faster, clearer, and more reliable.
Nonprofit Health Care Company
- Hospital & Health Care
- Large
USA
Litmus helped a nonprofit health care company cut their email review process from days to hours. The team used Litmus... integrations with Salesforce Marketing Cloud to streamline email creation and testing. They improved campaign accuracy and gained insights into email engagement, especially after Apple Mail Privacy Protection changes. The company sent 12 unique campaigns to nearly 3 million people last year. Click rates improved by about 2% after optimizing email design based on Litmus analytics.
Litmus helped iZotope streamline their email review and approval process. Before Litmus, feedback came from many sources and slowed down... campaigns. With Litmus, all feedback is in one place, making collaboration easy. The team now finishes their email workflow in 4 days, down from 4-6 days. iZotope saves time and delivers better subscriber experiences with Litmus.
P&O Ferries
- Transportation/Trucking/Railroad
- Large
Dover, UK
Litmus helped P&O Ferries boost email engagement with kinetic code and live, automated content. The new pre-departure email used CRM... data to personalize trip details and extras for each traveler. The email featured interactive slides, live sailing updates, and device-optimized images. P&O Ferries saw a 43% increase in total clicks and a 50% rise in click-through rates. Travelers returned to the email multiple times to view different content pods.
Publishing Case Studies and Customer Success Stories with Litmus
Harvard Business Review
- Publishing
- Medium
Boston, USA
Litmus helped Harvard Business Review cut their email review and approval time by 50%. The four-person team sends multiple campaigns... weekly to over 500,000 subscribers. Litmus streamlined their workflow, making collaboration and feedback easier. The team now catches email display issues before sending. They also improved email accessibility for all subscribers. Harvard Business Review now delivers optimized, error-free emails faster.
Insurance Case Studies and Customer Success Stories with Litmus
VSP
- Insurance
- Very Large
Rancho Cordova, USA
Litmus helped VSP, the largest vision service provider in the U. S., cut email build time from days to just...30 minutes. The team now saves 2-3 hours per email with direct ESP sync and reduced review cycles by 50%. Litmus Builder and Design Library gave VSP a central place for code modules and templates, improving workflow for their distributed team. With Litmus Proof, approvals are faster and more collaborative. VSP uses Litmus Checklist to ensure accessibility and quality for over 2 million subscribers.
Consumer Goods Case Studies and Customer Success Stories with Litmus
Bulk Powders
- Consumer Goods
- Medium
Colchester, UK
Litmus Personalize helped Bulk Powders automate and personalize customer emails. They used CRM data and content automation to tailor welcome... journeys and ongoing campaigns. Bulk Powders collected health goals from over 20,000 customers across 12 countries. Real-time polls, social proof, and countdown timers increased engagement and click rates. The solution boosted brand trust and loyalty by delivering relevant, timely content.
Manufacturing Case Studies and Customer Success Stories with Litmus
Emerson
- Manufacturing
- Very Large
St. Louis, USA
Litmus helped Emerson’s Comfort Control marketing team improve their email process. The team saw a 21% increase in workflow efficiency... and a 68% drop in email error rate. Email production and review time fell by 70%. Litmus automated testing, centralized feedback, and provided analytics. Emerson now sends high-quality emails faster and with fewer errors.
Wholesale Case Studies and Customer Success Stories with Litmus
ADI Global
- Wholesale
- Medium
Melville, USA
Litmus helped ADI Global save two days per email campaign by streamlining their email review and approval process. The team sends... up to 7 campaigns daily, each with multiple versions, involving 50 people. Litmus Email Previews let them spot issues across inboxes, while Litmus Proof made feedback and approvals fast and easy. Reviewers and designers now get instant feedback, boosting productivity and email quality. ADI’s North American and EMEA teams both adopted Litmus for efficient, high-quality email marketing.
Sports Case Studies and Customer Success Stories with Litmus
Hudl
- Sports
- Medium
Lincoln, USA
Litmus helped Hudl boost email marketing results. Hudl saw a 43% increase in clicks and a 50% rise in CTR.... The team used Litmus to access subscriber-level data and improve email testing. They cut review time by 40% and raised email accuracy by 70%. Hudl now delivers more engaging emails and better subscriber experiences.
Other Industry Case Studies and Success Stories with Litmus
Lenovo
- Computer Hardware
- Very Large
Beijing, China
Lenovo used Litmus to speed up email campaign production. Before Litmus, each email build took up to three days and... required five people for manual testing. With Litmus, Lenovo now completes email builds in one day and needs only two people for review. The team reduced troubleshooting by up to two days per email and cut testing resources by 60%. Lenovo now sends more campaigns, faster, while keeping high quality for every subscriber.
Litmus helped BoyleSports boost their email open rate by 5% and click-through rate by 250%. The team moved from manual... coding and limited testing to automated, error-free email creation. With Litmus, BoyleSports now tests on 100+ email clients and devices. Campaign creation time dropped from hours to just 10-15 minutes. Subscriber insights led to more image-based emails, improving engagement and ROI.
Litmus Personalize helped Blue Sea Holidays boost email bookings by 35%. The team used dynamic, geo-targeted emails with live pricing... and availability. This approach led to a 133% increase in unique click-through rates and a 266% rise in open rates. Bookings and gross profit went up, while unsubscribe rates dropped by 20%. Personalized content based on user behavior and location drove these results.
