Real-World Case Studies and Customer Success Stories with Litmus

Litmus Personalize Pro helped Alterra Mountain Company automate daily Snow Report emails. Before, each resort spent hours manually creating these... emails. With Litmus, they connected their weather report XML feed to generate dynamic emails for all brands. This automation saved 180 hours per week across 12 brands. The team also saw higher click rates and more revenue per booking.
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Litmus helped Harvard Business Review cut their email review and approval time by 50%. The team used Litmus Proof for... centralized feedback and Litmus Previews & QA to catch email display issues before sending. They improved email accessibility and ensured every campaign met brand standards. Cara Vaccaro, email marketing manager, said Litmus is now essential to their workflow.
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Litmus helped the Adventure Travel Trade Association (ATTA) save up to five hours a day on email campaigns. ATTA's marketing team... faced challenges managing feedback and approvals across global teams. Litmus Proof streamlined collaboration and improved email accuracy. Integration with Salesforce Marketing Cloud enabled faster testing and confident sends. Team members now track feedback easily and work more efficiently.
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Litmus Personalize helped Idaho Central Credit Union quickly add personalized elements to their email campaigns. Gloria Frandsen's team used Litmus... Personalize Essentials to build a countdown timer in just five minutes. The process was easy, requiring only a simple copy and paste of HTML code. Feedback from members and internal teams was very positive. The team now feels confident to try more creative personalization in their emails.
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Litmus helped Zen Internet cut email testing time by 90%. The team now tests and approves emails in just ten... minutes instead of an hour. Litmus integrations with Salesforce Marketing Cloud made testing dynamic content much faster. Litmus Proof improved feedback and review, saving hours on email review. Zen Internet doubled their click-through rate and sends 500 flawless emails a year. Litmus Email Guardian caught errors before emails went out, protecting their brand and subscribers.
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Litmus helped Hudl cut email review time by 40%. Hudl used Litmus to get subscriber-level engagement data and improve email... performance. The team saw a 43% increase in clicks and a 50% increase in click-through rate. Litmus made it easier for Hudl to test, review, and approve over 80 emails each month. Hudl now delivers better emails and gets deeper insights into what works.
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