In this section, you will find
What is Conversational Marketing Software?
“As its name suggests, conversational marketing is a type of marketing where brands or businesses communicate with customers and prospects through personalized, real-time interactions on marketing channels such as social media, email, live chat, and messaging applications.” – IBM. This helps build relationships with customers and prospects.
When this category emerged, the focus was on website visitors. Now, it is becoming more Omnichannel in its reach—speak to your prospects where they hang out, say, on platforms like Facebook Messenger or WeChat. Not surprisingly, AI is making a difference here.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Revenue Acceleration Platform for personalized customer experiences
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Drift’s custom scripted chatbot, the AI-powered qualification bot, which is a self learning engine and continuously improves the answering experience for buyers, automatically qualifies the leads and sets up the next step in the engagement process. Drift Intel identifies the customer and collects past experience data, linking it with the current needs to give the customer conversation a personalized experience.
The Conversational Sales module helps build a healthy pipeline with the automatically qualified prospects, providing access to centralised data on the target customer behaviour and other insights. Real-time notifications to Sales reps helps them connect instantly with the target accounts, and saves time in setting up meetings. Drift Analytics and Insights provides website engagement metrics, and insights on what customers care for, helping in working out customer strategy, optimize engagement and ROI.
I knew a form wasn't the way anymore. We had to modernize our web experience and make it easier for potential customers to connect with us.Adrian Cohn
Director of Brand & Communications
Smartling
Vendor: Drift
Founded: 2014
Company Size: 251-500
HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Financials: SERIES C
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
This platform is used by companies to drive customer conversations at scale. AI Assistants engage customer/propsect by initiating contact, intelligently interpret replies and respond with tailored response. Conversia platform has vast conversational library that AI uses to have natural conversation with customers All corner cases/exceptions are handled by Conversica team.
The system uses machine learning and training of responses to improve accuracy and quality of AI. Conversica integrates with all major CRM
A must-get App for your organization, Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an AI a part of my staff, but she absolutely is the best.David Ramsaroop
Director of Business Development
Full Sail University
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E
B2C outbound marketing and sales automation for marketers and business owners
Customers.ai is a B2C outbound marketing and sales automation tool to use and created with marketers and business owners in mind.
Customers.ai offers simple solutions to big problems. Find more, better leads. Get higher engagement rates with AI-powered email tools. Save time. Sell more. Make more money.
Vendor: Customers.ai
Company Size: 11-50
Financials: SERIES A
Customer Engagement on Private Messaging Channels
Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.
Verint message unifies all the message channels into a single agent desktop and intelligently sends customer queries to the most appropriate agent based on context to ensure quick service, lower support costs, and nurture customer relationships.
Vendor: Verint Systems, Inc
Company Size: 1001-5000
HQ Location: 175 Broadhollow Rd., Suite 100 Melville, NY 11747 USA
Financials: IPO
Conversational sales and marketing platform to meet with VIPs in real time
Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.
Qualified Live Chat and Chatbot platforms help companies capture more leads and grow their pipeline by taking action. It has influenced opportunities, pipeline, and deals won. It creates custom chatbots to engage visitors, qualifies prospects, and capture leads.
We have a fast path to engage our high-intent accounts. We’ve doubled pipeline and revenue coming from our website!Robin Daniels
CMO
Matterport
Vendor: Qualified.com
Company Size: 11-50
HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US
Financials: SERIES C
Customers service that fits their lifestyle
Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.
Sparkcentral is a single platform with an Automated Message Distribution (AMD) engine that supports high-growth message volumes like the Automated Call Distribution (ACD). It integrates seamlessly into the enterprise contact center and also features a Virtual Agent Framework to let AI-powered chatbots collaborate with live agents in a way that yields the highest agent productivity and best customer experience.
Some of its features include managing all channels with one universal queue, move social conversations from public to private, bridge IVR and voice to messaging channels, take live chat to messaging during out-of-office hours and plenty more.
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
An omnichannel communications platform built for global scale
MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.
It helps to improve the quality of existing channels like SMS, Voice or Email also adopts new ways of communicating through WhatsApp, Instagram or Google Maps and unifies all the communications into one shared inbox. It also helps with automated conversations and workflows to collect critical information upfront, reduce manual tasks, implement self-service flows, and route chats to the right agent.
Some of its features include marketing messages, push notifications, order updates, delivery alerts, two-way messaging, one-click video meetings, call-to-chat deflections, IVRs, chatbots and more.
Vendor: MessageBird
Company Size: 251-500
HQ Location: Amsterdam, North Holland
Financials: SERIES C
A Conversion Chatbot for Your Website
Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.
Instabot is a smart chatbot. Leveraging AI functionality and natural language processing (NLP), Instabot can gain knowledge quickly and answer hundreds of questions over time. It supports live chat with customers as well as see rich bot analytics, suggestions for optimization, and edit the bot on the fly.
Instabot features that increase conversions, understand the users and enhance lead generation include intuitive builder, schedule meetings directly in the bot, analyze and track popular bot flow, robust user-profiles, and many more.
Vendor: Instabot
Company Size: 11-50
HQ Location: 27 West 24th Street, New York, NY 10010
Financials: PRIVATE
Sales Acceleration Platform with live chat, AI chatbots and interactive forms
Giosg is a Sales Acceleration Platform trusted by over 1200 companies worldwide that helps to successfully increase conversions and speed up the lead to deal process by engaging directly with the most valuable leads, at the right time with conversational marketing, sales and support solutions, like targeted live chat, AI chatbots and interactive forms.
It helps to identify and prioritize website visitors who are most likely to convert into sales with AI-powered solutions and automatically qualify and capture leads with conversational interactive bots. It speeds up the lead process by connecting the hot leads directly to the right sales team through real-time chat, video, or voice calls. Also, supports visitors online and provides a personalized customer experience.
Its features are converting visitors into customers in real-time with Live Chat, optimizes the website conversions and captures 4X more leads with drag-and-drop Interaction Builder, maximizes the ROI with custom features, and more.
Vendor: Giosg
Company Size: 11-50
HQ Location: Valimotie 21, Helsinki, 00380, FI
Financials: SERIES A
Verloop - Sign up now to boost your Customer Experience.
Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.
Verloop helps businesses automate their conversations with customers and make them personalized at a lower cost, enabling business clients to generate more leads, book meetings, and build customer relationships while saving time, money, and resources.
Verloop features include acquiring leads, engaging customers, extending support, create multilingual bots, be omnipresent, connect, sync data and automate workflows, a dashboard that will give detailed insights, lead generation, build better buying experiences, bid adieu to abandonment issues, improve marketing spend with efficiency, and more.
Vendor: Verloop
Company Size: 11-50
HQ Location: #3582, 2nd Floor, 13 G Main Road, 4th Cross, Indiranagar 2nd Stage, Bangalore , Bangalore, Karnataka 560008, IN
Financials: SERIES A
In this section, you will find
What is Conversational Marketing Software?
Conversational Marketing is a new marketing approach wherein buyers and customers who visit the website are engaged in real-time conversations. This is done through targeted messaging and intelligent chatbots. It builds relationships and provides authentic experiences to customers and buyers. This greatly helps businesses to move buyers through the sales funnel.
Conversational Marketing Software includes intelligent chatbots that are designed to drive real-time conversations with customers and buyers at a time that is convenient for them and provides a scale to deal with such large numbers of customers for the business.
Get AI-generated right fit software based on peer experience in just a minute.
Revenue Acceleration Platform for personalized customer experiences
Drift is a Revenue Acceleration Platform that helps deliver personalized customer experiences in real time. The software combines Conversational Marketing and Conversational Sales, helping the marketing and sales teams to work together and deliver better customer experiences across the complete customer lifecycle.
Vendor: Drift
Founded: 2014
Company Size: 251-500
HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US
Financials: SERIES C
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E
B2C outbound marketing and sales automation for marketers and business owners
Customers.ai is a B2C outbound marketing and sales automation tool to use and created with marketers and business owners in mind.
Vendor: Customers.ai
Company Size: 11-50
Financials: SERIES A
Customer Engagement on Private Messaging Channels
Verint Messaging helps companies offer outstanding customer experiences on the messaging channels that customers use every day with personalized conversations, intelligent automation, and actionable analytics.
Vendor: Verint Systems, Inc
Company Size: 1001-5000
HQ Location: 175 Broadhollow Rd., Suite 100 Melville, NY 11747 USA
Financials: IPO
Conversational sales and marketing platform to meet with VIPs in real time
Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.
Vendor: Qualified.com
Company Size: 11-50
HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US
Financials: SERIES C
Customers service that fits their lifestyle
Sparkcentral offers a SaaS platform for digital customer service to listen, support, and engage with the customers on channels they love. It provides a turnkey enterprise contact center solution integrating a wide range of asynchronous communication channels. It helps to establish thought leadership, enhance customer relationships and acquire customers.
Vendor: Hootsuite
Founded: 2008
Company Size: 501-1000
HQ Location: 5 E 8th Ave, Vancouver, BC V5T 1R6, Canada
Financials: SERIES C
An omnichannel communications platform built for global scale
MessageBird is an Omnichannel Communication platform to talk to the customers over any channel, for any use case, anywhere in the world. It helps to improve every interaction from personalized support and custom notifications to optimized authentications and video meetings.
Vendor: MessageBird
Company Size: 251-500
HQ Location: Amsterdam, North Holland
Financials: SERIES C
A Conversion Chatbot for Your Website
Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.
Vendor: Instabot
Company Size: 11-50
HQ Location: 27 West 24th Street, New York, NY 10010
Financials: PRIVATE
Dashly conversation platform
Vendor: Dashly
Company Size: 11-50
HQ Location: San Francisco Ct, Stanford, California 94305, US
Financials: PRIVATE
Sales Acceleration Platform with live chat, AI chatbots and interactive forms
Giosg is a Sales Acceleration Platform trusted by over 1200 companies worldwide that helps to successfully increase conversions and speed up the lead to deal process by engaging directly with the most valuable leads, at the right time with conversational marketing, sales and support solutions, like targeted live chat, AI chatbots and interactive forms.
Vendor: Giosg
Company Size: 11-50
HQ Location: Valimotie 21, Helsinki, 00380, FI
Financials: SERIES A
Verloop - Sign up now to boost your Customer Experience.
Verloop is an automation platform designed to offer customer support and engagement. It helps businesses deliver customer support, generate more leads, qualify leads, push relevant offers and more.
Vendor: Verloop
Company Size: 11-50
HQ Location: #3582, 2nd Floor, 13 G Main Road, 4th Cross, Indiranagar 2nd Stage, Bangalore , Bangalore, Karnataka 560008, IN
Financials: SERIES A
Quiq: Business SMS Text Messaging Solutions
Vendor: Quiq
Company Size: 11-50
HQ Location: 22 South Grand Avenue, Bozeman, MT 59715, US
Financials: SERIES C
zoovu - AI Digital Assistants for Conversational Marketing
Zoovu is a Conversational Search Platform that helps brands and retailers narrow down search to guide consumers to the perfect product. It helps customers find the right products with no code AI-powered digital assistants and increase sales through digital buying assistance.
Vendor: zoovu
Company Size: 101-250
HQ Location: 79 Madison Ave, New York, New York 10016, US
Financials: SERIES B
Live chat software to help your business win and nurture customers across messaging channels.
Userlike is a live chat software for website and mobile support which helps the end customers when and where it matters. It offers various customization options that let companies match the look, feel and logic of the live chat box to the website's design.
Vendor: Userlike
Founded: 2011
Company Size: 11-50
HQ Location: Cologne / Germany
Financials: SEED
Exceed.ai - Accelerating Sales & Marketing with AI and Automation
Exceed.ai is an AI-powered Sales Enablement Software that automatically communicates with leads and enables sales and marketing teams to scale their lead engagement and qualification efforts. Exceed.ai follows up with every lead and qualifies them quickly and easily through two-way, automated conversations with prospects using natural language over chat and email.
Vendor: Exceed Ai
Founded: 2009
Company Size: 11-50
HQ Location: Sunnyvale, CA 94087
Financials: SEED
Complete customer communications platform with bots, apps, product tours, and more
Intercom is a complete Customer Communications Platform providing Conversational Support, Conversational Engagement and Conversational Marketing for businesses ranging from small to Medium and Large Enterprises. The software can be used across industries such as E-commerce, Financial Services, Healthcare, Education and more. The software is optimized for desktop and mobile devices.
Vendor: Intercom
Company Size: 501-1000
HQ Location: 55 2nd Street, 4th Floor, San Francisco, California 94105, US
Financials: SERIES D
Marketing Automation Software for inbound marketing and sales
Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.
Vendor: HubSpot
Founded: 2006
Company Size: 1001-5000
HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States
Financials: IPO
Conversational Platform for Brands | Humanise ...
Vendor: iAdvize
Company Size: 101-250
HQ Location: Nantes, France
Financials: SERIES C
Hassle-free live chat for customer support & business growth
Zoho SalesIQ is a live chat customer support software for website and visitor tracking. It helps to increase sales and revenue and improve ROI.
Vendor: Zoho Corporation
Founded: 1996
Company Size: 1001-5000
HQ Location: 4141 Hacienda Drive, Pleasanton, California 94588, USA
Financials: PRIVATE
Messaging platform that makes chat easy for today's digital customers
Freshdesk Messaging (formerly Freshchat)is the modern messaging solution that delivers effortless customer service for the digital-first customer by bringing together artificial and human intelligence across messaging channels.
Vendor: Freshworks
Founded: 2010
Company Size: 1001-5000
HQ Location: 2950 S. Delaware Street, Suite 201, San Mateo CA 94403
Financials: SERIES H
chatbot platform for Facebook Messenger
Chatfuel is the chatbot platform for Facebook Messenger. They can answer questions, recommend products, qualify leads, automate tasks, and perform other functions to benefit your brand. They're ideal for brick-and-mortar businesses, e-commerce retailers, nonprofits.
Vendor: Chatfuel
Company Size: 11-50
Financials: SEED
Chat Marketing that Automate and Combine Facebook Messenger and SMS to Grow Business
ManyChat is a FaceBook Messenger bot marketing platform that allows to engage with the customer 24/7. It automates and combines Facebook Messenger and SMS to deliver chat based marketing and grow business. It helps to grow market share and improve ROI.
Vendor: ManyChat
Company Size: 11-50
Financials: SERIES A
Engage and convert prospects with web messaging
Vendor: Genesys
Founded: 1990
Company Size: 5001-10000
HQ Location: 2001 Junipero Serra BlvdDaly City, CA 94014, USA
Financials: PRIVATE
Twitter Marketing platform
Audiense Connect is the Twitter Marketing platform used by brands and agencies worldwide. Its an audience insights to build and explore communities, identify audiences, and engage directly on Twitter at scale. It helps to improve digital and social presence and improve brand engagement.
Vendor: Audiense
Founded: 2011
Company Size: 101-250
HQ Location: 81 Rivington Street, London EC2A 3AY, United Kingdom
Financials: PRIVATE