Real-World Case Studies and Customer Success Stories with UserTesting, Inc.

UserTesting helped Zendesk improve its onboarding and support features. Zendesk used UserTesting to test new designs for onboarding, help buttons,... and admin panels. A new 'get help' button led to a 300% increase in clicks. The Instant Buy feature drove a 12% rise in annual recurring revenue. UserTesting feedback made Zendesk’s interface easier and faster for customers. Zendesk now delivers better customer experiences and higher satisfaction.
Show More..

Microsoft used UserTesting to get fast, qualitative feedback from customers. The platform helped Microsoft make decisions five times faster. Teams... across marketing, product, and research gained deeper empathy for users. This shift reduced product launch risks and improved customer experiences. Microsoft maintained its market leadership by listening to customer insights.
Show More..

UserTesting helped Zendesk improve its onboarding and admin experiences. Zendesk used UserTesting to test new features like the 'get help'... button, leading to a 300% increase in clicks. The Instant Buy function, tested with UserTesting, drove a 12% rise in annual recurring revenue. UserTesting feedback guided design changes for custom ticket fields and chatbot workflows. Zendesk validated new admin center designs and streamlined bulk management using UserTesting insights.
Show More..

UserTesting used its own Human Insight Platform to improve employee benefits. The People Team tested and refined their annual benefits... survey with real employee feedback. They launched the survey company-wide to learn which benefits mattered most. Insights from these tests led to the most comprehensive benefits package in company history, with a focus on mental health and family care. Clearer messaging helped employees easily select and use their benefits.
Show More..

UserTesting helped Tucows redesign its website to attract top talent. The company used real user feedback to guide every design... and messaging decision. After launching the new site, Tucows doubled the number of employees hired. Positive brand associations rose from 60% to 90%. The project also built a stronger internal culture focused on shared purpose.
Show More..

Microsoft used UserTesting to better understand customer needs. The platform helped Microsoft teams gain empathy for users. This led to... faster decision making and reduced risk in product launches. Microsoft improved its market leadership by learning directly from customers. UserTesting enabled feedback at scale across marketing, product, and research teams.
Show More..

UserTesting helped a global healthcare IT provider collect feedback from hard-to-reach users. The product manager used these insights to show... the value of UX to executives. UX research became a key part of their product development lifecycle. This improved stakeholder engagement and decision-making. The case highlights the importance of user insights in healthcare IT.
Show More..

UserTesting helped Jotform improve user engagement and growth. Jotform used UserTesting to test new logos and refine onboarding. They ran... over 50 sessions to select a logo that resonated with users. The onboarding process saw an 800% increase in completion rates. Zoom integration adoption grew by 299%. Jotform reduced support tickets and made their product easier to use.
Show More..

IBM uses the UserTesting Human Insight Platform to run over 3,000 usability tests each year. The company set up a... scalable usability benchmarking program. UserTesting helped IBM cut research cycle times and stay ahead of design sprints. IBM also saved costs by running brand-blind studies. The platform lets IBM involve stakeholders and track insights to improve user experience.
Show More..

UserTesting helped Clearhead boost a client's order conversion rate by 47%. Clearhead used UserTesting to gather real customer feedback during... website redesigns. They combined analytics with user insights to find and fix problems. This approach led to more actionable insights and an 88% survey completion rate. Clearhead now uses UserTesting in every redesign project to reduce risk and improve results.
Show More..

UserTesting helped Yorkshire Building Society meet new UK Consumer Duty rules. The team used UserTesting to test over 1,000 digital... experiences and 250 communications for clarity. They saw a 21% increase in customer understanding on the first try. Visits to the 5K Deposit Mortgage page rose after using research to pick a clear product name. YBS now uses human insight to improve content and product launches across the business.
Show More..

UserTesting helped Tesco Bank test marketing materials and improve their online claims process. The bank used human insight to choose... the best in-store ads for credit cards and refine customer letters. Tesco Bank also evaluated the Clubcard Pay+ program and optimized its rollout with ethnographic studies. The online insurance claims process was enhanced, letting customers submit claims fully online. These changes led to Tesco Bank achieving its highest net promoter score.
Show More..

UserTesting helped TaxSlayer cut the time users spent finding tax forms by 79%. TaxSlayer ran usability tests to improve the... Income Form selection page. The average time to locate a form dropped from 17.65 seconds to 3.63 seconds. Customer satisfaction increased as tax preparers finished tasks faster. TaxSlayer also saw a 7% year-over-year decrease in time on page.
Show More..

UserTesting helped T. Rowe Price fix a 37% drop-off rate in online account openings. The design team used unmoderated user... tests to quickly find the root cause. Users wanted more information before starting the account process. Within hours, the team made changes based on user feedback. The drop-off rate was resolved almost immediately after implementing the recommendations.
Show More..

PayPal used UserTesting and UserZoom to improve its account servicing page. The UX team needed to reduce support calls by... making it easier for users to update account info online. They used tracker surveys, web analytics, card sorting, and usability tests to identify top user tasks and test new designs. Remote unmoderated card sorting helped them save time and money while reaching more participants. The research led to a more user-friendly design and increased stakeholder confidence in the results.
Show More..

UserZoom helped MoneySuperMarket run live trials to improve their energy price comparison site. The team used UserZoom to gather user... feedback on different design variants. Hundreds of users completed surveys and click tests in just weeks. Insights from UserZoom showed which designs worked best. The results helped MoneySuperMarket influence UK regulatory policy and could help 11,000 more customers switch energy providers each year.
Show More..

KeyBank used UserTesting to improve their ATM experience. After a software upgrade, customers were confused by new touchscreens and non-working... buttons, causing NPS to drop. KeyBank ran user experience studies and interviews with UserTesting to find the problem. They designed and tested new fascia plates that covered the old buttons and added mirrors for security. In less than two months, KeyBank rolled out the solution to 40,000 ATMs and saw a 44% increase in NPS. The project sparked more design thinking at the bank.
Show More..

UserTesting helped Experian improve process efficiency by 20%. Experian's UX team used UserTesting to get direct feedback from both power... users and end users. This feedback gave them deeper, more actionable insights than NPS alone. The team could quickly identify and fix issues, leading to faster product improvements. More teams at Experian now ask for UX research support because of these results.
Show More..

UserTesting helped Everypaw by Cardif Pinnacle test and refine a TV ad campaign for pet insurance. The team used A/B... testing to choose the best music, voiceover, and call to action. Feedback from real users led to changes that made the ad more effective. The campaign drove an 85% increase in engagement, with twice as many people starting a quote within five minutes of seeing the ad. Everypaw gained market share and plans to use UserTesting for future campaigns.
Show More..

UserTesting helped The Stars Group improve customer experiences in online gaming. The company used fast feedback from UserTesting to identify... unmet customer needs. This led to more personalized gaming experiences and better business decisions. The UX team gained influence and created tailored solutions for each market. As a result, The Stars Group improved productivity, reduced costs, and found new customers.
Show More..

Deezer used UserTesting to develop its AI-powered Flow Moods feature. The team interviewed users worldwide to learn how moods affect... music choices. They tested Figma prototypes and made fast updates based on real feedback. Within a month, one million listeners used Flow Moods. Users of the feature listen to 35% more music than non-users.
Show More..

UserTesting helped The Stars Group improve gaming experiences by gathering fast customer feedback. The company used UX research to identify... unmet needs and personalize customer journeys. This led to better productivity, lower costs, and new customer acquisition. The UX team now shapes business strategy with insights from real users. Internal competitions drive more empathy-driven ideas for gaming.
Show More..

UserTesting helped NBCUniversal improve its "Identity Program" across digital apps, website, and social channels. NBCUniversal used UserTesting to test and... optimize user flows, messaging, and registration processes. The platform enabled quick validation of UX decisions and direct user feedback. These improvements led to millions of new digital subscribers. The UX team gained credibility and enhanced the user experience for NBCUniversal's digital products.
Show More..

UserTesting helped Krikey reach one million downloads for their AR gaming app. The team used UserTesting to test their Google... Play Store listing and improve install conversion rates from 5% to over 40% in six months. Account creation rates also rose from 39% to 50% after making changes based on user feedback. Krikey used insights to update language, imagery, and features for Indian users. The company credits UserTesting for helping them achieve product market fit and rapid growth.
Show More..

UserTesting helped Fandango improve its VIP+ loyalty program. Fandango used remote unmoderated user testing to gather feedback from moviegoers. The... team quickly identified issues in the reward redemption flow and messaging. Usability improvements made the program easier to use. Decision-making time was cut in half. Ticket sales and brand awareness increased as a result.
Show More..

Deezer used UserTesting to improve its Flow feature, focusing on mood-based playlists. The product team ran studies with real users... to understand how casual listeners choose music. They found moods were more important than genres for many users. Deezer used these insights to build Flow Moods, matching music to emotions. Within a month, one million listeners used the new feature, and Flow Moods users listened 35% more than others.
Show More..

UserTesting helped Subway improve its mobile app and loyalty program. Subway used video interviews with over 800 customers to find... out what users wanted. The company learned how to make its digital ordering more personal. Subway saw a 10x increase in loyalty program signups. More customers gave 5-star reviews and ordered more often from their phones. These results came from using customer insights to guide changes.
Show More..

Costa Coffee used UserTesting to improve its mobile app and click and collect feature. The team tested Figma prototypes and... got feedback from young users in under an hour. They saw a 1,500% increase in click and collect transactions over three years. App visits rose by 12% after relaunching Costa Club. 80,000 football fans joined the loyalty program through gamification. UserTesting helped Costa Coffee make digital ordering and payment easier for customers.
Show More..

UserTesting helped Subway grow its loyalty program 10X. Subway used customer video interviews to improve its mobile app. The company... benchmarked competitors and learned what customers wanted. Franchise owners quickly adopted the new app and loyalty program. Subway saw more 5-star app reviews and higher mobile order rates. These results came from using customer insights to guide product changes.
Show More..

UserTesting helped HelloFresh speed up research by 400%. The UX team now tests 90% of all app and research projects... with UserTesting. Fast participant recruitment and live video testing made it easy to get feedback from real customers. Over 100 employees join insight sessions to learn from test results. HelloFresh saw a 10x boost in productivity for their UX research team.
Show More..

UserTesting helped Subway grow its loyalty program by 10x. Subway used video interviews with over 800 customers to improve its... mobile app. The insights led to more 4 and 5-star app reviews. Franchise owners quickly adopted the new app and loyalty program. Subway saw higher purchase frequency and average spend. Benchmarking against competitors ensured unique value for mobile order customers.
Show More..

UserTesting helped Little Caesars improve their online checkout process. The team used unmoderated tests to find why customers abandoned carts.... They found the checkout was confusing and fixed it to be more user-friendly. The average checkout time dropped. Weekly order counts went up. Net Promoter Score also increased, showing happier customers.
Show More..

UserTesting helped HelloFresh speed up research by 400%. The team now tests 90% of all app and research projects with... UserTesting. Fast participant recruitment and live video testing made research easier. Over 100 employees join insight sessions to learn from real customer feedback. HelloFresh saw a 10x boost in productivity for their UX team.
Show More..

UserTesting helped Zenni Optical double revenue projections after launching a guest checkout feature. Cart abandonment dropped by 23%, and guest... checkout sales rose 900%. Zenni used UserTesting to quickly resolve product naming and design for its gaming sub-brand, cutting launch time by 80%. For the EyeQLenz launch, Zenni saw a 66.5% revenue increase and 39.6% more units sold. The Zenni app rating jumped from 2.6 to 4.9 after user-driven redesigns.
Show More..

UserTesting helped Walmart Canada scale their UX practice. The team used continuous testing to make confident design decisions. Walmart Canada... achieved a 537% return on investment. They saw $2.3 million in total benefits over three years. The payback period was six months or less. UserTesting enabled faster insights and improved user experience.
Show More..

UserTesting helped The Home Depot focus on customer emotions. The team used emotional product mapping and user highlight videos. They... built a framework to include customer feelings in product decisions. Product managers now make stronger cases for improvements. The Home Depot finds more ways to delight customers, not just satisfy them.
Show More..

UserTesting helped a global ecommerce company benchmark its mobile site against competitors. The company ran a large-scale study with many... participants using both iOS and Android devices. They measured ease of use, credibility, and likelihood to recommend. Results showed the company ranked second-lowest on key metrics. Brand perception improved after the test, but less than for competitors. The study revealed areas for mobile site improvement.
Show More..

UserTesting helped Chico's quickly gather customer feedback to improve their online shopping experience. The design team used unmoderated tests to... identify usability issues and optimize the digital customer journey. Chico's reduced UX design planning time and eliminated unnecessary development hours. The company increased customer satisfaction and repeat purchases. UserTesting's community also helped Chico's team learn new research methods.
Show More..

UserTesting helped Canadian Tire make user feedback a core part of product development. The team set up weekly user tests... to validate design changes before launch. This approach saved development resources and eliminated guesswork. Evidence-based recommendations improved digital products and spread a customer-first mindset across the company. Early and frequent testing led to better user experiences and faster product updates.
Show More..

UserTesting helped Burberry improve its app experience and boost personalized content. Burberry used customer insights to guide app feature development... and content personalization. The company saw a 200% increase in customer interactions with personalized content. The app's rating rose from 4.6 to 4.9 on the App Store. Burberry now uses UserTesting to find and fix pain points in both digital and in-store journeys.
Show More..

UserTesting helped Gymshark improve its website and apps. Checkout rates increased by 11% after changes to the purchase process. The... number of people using the size guide rose by 40% in six weeks. App users doubled in one month after fixing a key error. Gymshark used customer feedback to guide digital product decisions.
Show More..

UserTesting helped Spread Group run global user studies and gather competitor insights. The team used video feedback to launch a... custom sticker-printing feature. They improved product labeling for sustainability, leading to a 20% rise in organic product sales. Spread Group increased their testing volume 20x over ten years. UserTesting enabled faster development and better communication with customers.
Show More..

UserTesting helped Spread Group run 20 times more user tests over 10 years. Spread Group used competitor insights to launch... a custom sticker feature. They improved communication about sustainable products, leading to a 20% increase in organic product sales. UserTesting enabled fast feedback from US and German customers. Spread Group now tests with participants worldwide. The platform became central to their research for new features and marketing.
Show More..

UserTesting helped Gymshark improve their website and apps. They used customer feedback to make checkout easier and increase online sales.... Checkout rates rose by 11%. The number of people using the size guide went up by 40%. App users doubled in one month after fixing a key issue. Gymshark used human insight to make fast, data-driven changes.
Show More..

Burberry used UserTesting to improve their app experience and personalize content. They wanted to increase customer visits and engagement with... their app. UserTesting helped Burberry test features and gather feedback from different teams. This led to a 200% increase in customer interactions with personalized content. The app's rating rose from 4.6 to 4.9 in the App Store. Burberry now uses customer insights to shape digital and in-store experiences.
Show More..

UserTesting helped Pimsleur improve its language learning app. The team used UserTesting to quickly test new and existing users. They... found areas where users struggled and gathered feedback for new features. Fast insights let them align their product road map with customer needs. Pimsleur reduced UX design planning time and shared user insights across teams.
Show More..

UserTesting helped Pearson K-12 Virtual Schools handle a 43% enrollment surge during the 2020-21 school year. The platform flagged confusing... calendar features, leading Pearson to simplify the user interface for students and teachers. Feedback from UserTesting contributors also improved the clarity and impact of peer-led lesson videos. As a result, engagement and satisfaction increased for both instructors and learners. Pearson continues to use UserTesting to refine their remote learning experience.
Show More..

UserTesting helped Notre Dame's IDEA Center validate over 100 new market opportunities. The IDEA Center used UserTesting's Participant Network to... test early-stage business ideas and get fast, targeted feedback. 84% of IDEA Center companies successfully launched, and annual revenue increased six times. In 2019, 27 out of 32 new companies used UserTesting insights. The platform enabled the team to find niche participants and make quick decisions on startup viability.
Show More..

UserTesting helped Microsoft Learn understand how users interact with their Docs and Learn platforms. The team used UserTesting to develop... five behavior-based archetypes, which simplified the customer journey. This research enabled faster business decisions and improved alignment across teams. Microsoft Learn now reaches global audiences and can test and get results the same day. The platform supports a culture of customer empathy and agility at scale.
Show More..

UserTesting helped Florida Virtual Campus (FLVC) improve engagement for Virtual College Week. FLVC used Live Conversation studies to gather feedback... from students and parents. They learned which topics and formats worked best. FLVC shortened session times and found new marketing channels. These changes led to higher attendance and more interaction on their site.
Show More..

UserTesting helped Expedia Group save over seven figures a year by speeding up customer feedback. The research team used Live... Conversation and Invite Network to run 350+ live interviews and reach global markets, including Japan. They cut 960 workdays per year compared to lab testing. The team grew from 6 to 28 researchers and shared insights across the company the same day. This improved efficiency and promoted a customer-centric culture.
Show More..

UserTesting helped Skyscanner adapt quickly during the pandemic. The team used human insight to understand traveler motivations and concerns. They... combined data science with qualitative research to guide decisions. This led to new campaigns, stronger brand awareness, and new product features. Skyscanner launched a global social media campaign and an interactive travel regulation map. UserTesting enabled faster, more confident decisions across the business.
Show More..

Expedia Group used UserTesting to save over seven figures a year by speeding up customer feedback. The team replaced slow,... in-lab testing with Live Conversation and Invite Network features. They set up tests in minutes and got feedback within hours, even in hard-to-reach markets like Japan. This helped them grow their research team from 6 to 28 people. They saved 960 employee days per year and shared insights across the company the same day.
Show More..

UserTesting helped Costco Travel test new website features before launch. The team used UserTesting to prototype and refine how customers... could curate their own travel packages. Initial tests showed users struggled with the first design. After multiple rounds of testing, Costco Travel changed the website to offer multiple entry points. This led to an 82% drop in customer support calls and more bookings for curated travel. UserTesting is now a key tool for ongoing user experience improvements.
Show More..

UserTesting helps The Readability Consortium improve digital reading technology. The Consortium uses UserTesting to test and refine reading settings for... all levels. Early results show reading speed increases by over 25 words per minute. Adobe and Google use UserTesting to get fast, actionable feedback from real users. The goal is to make reading easier and more accessible for everyone. UserTesting enables rapid iteration and confidence in research decisions.
Show More..

UserTesting helped Kiva improve its online lending platform. Kiva used research tools to test new website designs and understand lender... behavior. The team found that showing more loan options on one page made it easier for visitors to choose. After launching the new site, Kiva saw a 7.5% increase in conversion. $600,000 in new funds helped 7,000 new borrowers get loans.
Show More..

UserTesting helped FamilySearch expand into China by providing fast access to bilingual user testers. The platform enabled FamilySearch to gather... deep insights from real users, leading to a redesign of their Chinese site. Moderated and unmoderated video feedback revealed key cultural differences and improved user experience. FamilySearch saw faster adoption and won awards for their work. UserTesting made user research quicker and more impactful for the team.
Show More..

UserTesting helped Code for America improve their ClientComm web app. The team used UserTesting to make the app easy for... probation officers and clients. They saved over 5 hours per week for each probation officer. Communication per client grew 8 times each month. Pre-trial success improved by 32%. The app now helps more people stay out of jail.
Show More..

UserTesting helped Eccentric Engine improve their 3D car visualization software. Early tests showed users struggled with navigation and engagement. Eccentric... Engine used insights from UserTesting to redesign workflows and add tutorials. This led to a 5x increase in online form completions and a 30% rise in customer interactions. The changes made the product easier to use and boosted results for car dealerships and OEMs.
Show More..

UserTesting helped Motorpoint improve its car buying experience both online and in-store. The team used customer insights to guide digital... changes, leading to an 18% increase in website leads and a 10% drop in bounce rates. Motorpoint saved time and money by focusing on features that mattered most to users. Regular testing built confidence and showed clear ROI to leadership. The platform is now a key part of Motorpoint’s product design process.
Show More..

UserTesting helped Eccentric Engine improve their 3D car visualization software. Early tests showed users struggled to navigate the 3D space.... Eccentric Engine used insights from UserTesting to redesign workflows and add tutorials. These changes led to a 5x increase in customers completing online forms and a 30% rise in customer interactions. The improved experience boosted engagement and supported car dealerships and OEMs.
Show More..

UserTesting helped CarMax get fast customer feedback on digital products. CarMax used UserTesting to involve product teams directly in user... research. Teams watched customer videos together and made empathy maps. This led to new features like the tire "badge" that improved sales and conversions. CarMax now uses customer insights to guide product decisions and influence executives.
Show More..

Zigzag used the UserTesting Human Insight Platform to improve their Ziggy AI chat feature for their puppy coaching app. The team ran... user interviews and prototype tests to understand user needs and refine the AI chat experience. Over 80,000 interactions with Ziggy were recorded in six months. Customer feedback was 96% positive. Support requests for human coaches dropped by 27%. Zigzag now delivers faster, more engaging support to users and grows their business efficiently.
Show More..

UserTesting helped Scotts Miracle-Gro Company improve digital experiences for its brands. The team used UserTesting to optimize product pages, carts,... and checkout flows. They saw a 33% increase in web page views and a 20% rise in users generating lawn care plans. Research projects finished 60% faster. The projected ROI from using UserTesting is 477%.
Show More..

Purina used the UserTesting platform to improve their My Pup app for dog owners. They ran unmoderated interviews to measure... brand experience and validate design choices. Insights from UserTesting led to a complete app renovation, simpler navigation, and more engaging content. After these changes, app engagement increased by 365%, active users rose by 48%, and returning user usage went up by 28%. Purina plans to keep optimizing the app using user feedback.
Show More..

UserTesting’s QXscore helped Kimberly-Clark Professional Division measure UX impact on its B2B website. The team used UserZoom to track both... user behavior and attitudes before and after a major redesign. They saw a 19% increase in task success rate and a 36% reduction in time on task. These improvements led to annual cost savings and better communication of UX value to stakeholders. The QXscore enabled the team to prioritize features and align UX with business goals.
Show More..

UserTesting helped Banco Sabadell speed up digital project launches by 50%. The bank ran over 500 usability tests in one... year. Every new digital experience had to reach a QXscore of 85 before launch. This process improved collaboration between teams and ensured high user satisfaction. Over 50% of new customers now open accounts online. UserTesting's QXscore became a key quality metric for digital banking innovation.
Show More..

UserTesting helped Banco Sabadell set a digital experience standard of QXscore 85 for all launches. The bank ran over 500... usability tests in one year, covering account signup, bill payment, and loan simulation. This process increased project launch speed by 50%. More than half of new customers now open accounts online. UserTesting ensures only customer-validated features are built, boosting profitability and collaboration.
Show More..

UserZoom helped ING Spain reduce calls to their contact center by improving their digital banking experience. Many users struggled to... find common actions online, leading to high support costs. ING Spain used UserZoom to test and redesign their website's information architecture. Only 0.7% of app users now call for help, and complaints about findability have dropped. The new design keeps ING's brand identity and makes account information easier to understand.
Show More..

UserTesting helped American Airlines boost its QXscore by 15% for digital experiences. The airline saw a 37% increase in completion... rates for identity, loyalty, and meal request forms. UserTesting provided real-time insights into user navigation and communication preferences. American Airlines used these insights to improve booking, flight management, and the AAdvantage program. The company identified and fixed UX friction points, leading to a smoother customer journey.
Show More..

UserTesting helped Iberia Airlines create a centralized research hub. This hub let teams share user insights across the company. Over... 600 employees now use these insights to guide decisions. 95% of research projects improved decision-making. Customer satisfaction scores reached 9.3 out of 10. Iberia used UserTesting to test concepts, validate ideas, and improve services for travelers.
Show More..

UserZoom helped Flixbus test and redesign their mobile app icon. The team used surveys, click tests, and A/B testing in... Google Play to find the best design. UserZoom gave Flixbus access to participants in new countries and sped up research, delivering results in 24 hours. This proof of value for UX research improved their product development process.
Show More..

HP used the UserTesting Human Insight Platform to improve its website navigation. The team ran moderated and unmoderated studies to... find pain points for B2B and B2C customers. They used fast feedback to redesign the site and test new ideas. This led to a 3% increase in site conversions, a 7% rise in revenue per visit, and a 61% boost in customer satisfaction. HP closed the empathy gap and made the site easier to use.
Show More..

UserTesting helped Philips' Digital Marketing & eCommerce team speed up consumer insights collection by 80%. The team increased test volume... nearly 15 times, going from 2 tests per month to 1 per day. With UserTesting, Philips can quickly test concepts and digital experiences with target audiences. This agile approach reduced costs and rework. Philips now delivers more customer-centric products and services, improving satisfaction and innovation.
Show More..

UserTesting helped Lenovo’s Software UX Design team run over 2,000 customer interactions in one year. The team used UserTesting to... identify usability issues in Lenovo Vantage and improve software design. Insights from the platform led to better collaboration between product and UX teams. Lenovo now tests all major software projects with real users. This shift created a more customer-centric culture and improved customer satisfaction.
Show More..

Freeletics used UserTesting to speed up user research and product feedback. Before, recruiting testers was slow and complex. With UserTesting,... Freeletics quickly connected with users and got fast, actionable insights. They improved their app by focusing on audio training and personalized experiences. The team now tests messaging, onboarding, and design choices in minutes. UserTesting helped Freeletics align product development with real customer needs.
Show More..

UserTesting helped Freeletics speed up user research and product testing. The team used Live Conversation to get fast, deep feedback... from real users. They learned that audio training was more helpful for runners than visuals. Freeletics also improved recruitment for testers and reduced research timelines. The company now uses UserTesting for A/B testing, onboarding, and messaging, leading to better customer engagement.
Show More..

UserTesting helped Cedar quickly gather patient insights during the COVID-19 pandemic. Cedar used video interviews and surveys to understand patient... needs and challenges in healthcare billing. The platform saved time for Cedar’s small design team and made remote interviews safe and easy. Insights from UserTesting led to new product ideas and better patient experiences. Cedar improved communication, payment options, and healthcare affordability for its customers.
Show More..

Amazon Seller Central used UserTesting to gather feedback from sellers. The platform provided video insights from real users. These insights... helped Amazon solve business problems and improve the seller experience. Millions of third-party sellers use Seller Central to manage products and support. UserTesting enabled Amazon to make changes based on direct user input.
Show More..

UserZoom helped a large international ecommerce company reduce customer support calls. The UX research team used UserZoom to identify top... user tasks and understand how users update their profiles. They ran a true intent study, card sort, and usability study. This approach let them recruit more users from different regions and deliver credible results to stakeholders. The team saved time and money on research while improving the online experience.
Show More..

UserTesting helped GoDaddy quickly gather user feedback and insights remotely. GoDaddy used the platform to study how new business owners... choose solutions and interact with their website. The team identified a drop in customer confidence and made changes to branding, website, and ads. UserTesting made it easy to repeat studies, saving time and resources. GoDaddy gained actionable insights to improve their customer journey and plans further website updates based on these findings.
Show More..

UserTesting helped WestJet analyze customer sentiment and run live interviews. WestJet wanted to make air travel easier by adding AI-powered... voice assistance. They used UserTesting to learn what questions travelers ask and when. Insights led to launching “Ask WestJet” on Alexa and Google, reducing complaints and boosting trust. WestJet saw a 144% increase in user tests in one year.
Show More..

UserTesting helped Collectors (PSA) improve their Grade Reveal feature, leading to a 237% rise in app downloads. The team used... customer feedback to refine the Goldin Auctions website, boosting customer satisfaction by 23%. PSA also increased user task success from 85% to 100% in their Online Submission Center. Collectors discovered 17 key insights that shaped their digital experience. UserTesting enabled rapid iteration and better alignment with collector needs.
Show More..

UserTesting helped The Philadelphia Inquirer redesign their subscription checkout process. The team used UserTesting to gather feedback from real users... and identify pain points. They improved the signup flow, making it easier and more accessible. As a result, overall checkout completion increased by 24%. Mobile web checkout rates rose by 68%. These changes supported the Inquirer's shift to a digital-first strategy.
Show More..

UserTesting helped New York Public Radio redesign and relaunch the Gothamist website. The UX team used UserTesting's Contributor Network to... quickly gather feedback from their target audience. They ran remote, unmoderated interviews and shared video insights with stakeholders. This sped up decision-making and improved transparency. As a result, NYPR saw increased website traffic, higher audience engagement, and hired more staff for expanded coverage.
Show More..

UserTesting helped HP Inc. redesign its website navigation. HP used moderated and unmoderated studies to gather customer feedback. The team... ran workshops and card sorting to prioritize solutions. UserTesting enabled fast, actionable feedback from a large network. Within five months, HP saw a 3% increase in site conversions, a 7% rise in revenue per visit, and a 61% boost in customer satisfaction. Stakeholders gained empathy by watching real customer experiences.
Show More..

UserTesting helped Helix improve its digital enrollment process for genetic screening programs. Helix used surveys, interviews, and behavioral testing to... gather user insights. They redesigned their enrollment flow, making it easier and clearer for participants. This led to a 5x increase in health system partners using Helix’s enrollment experience over three quarters. Helix also saw a 27% increase in click-through rates for tested enrollment steps and achieved a Net Promoter Score of 71.
Show More..

GSK uses UserTesting to improve educational websites for healthcare professionals. The digital team watches videos of real users interacting with... their online channels. This helps GSK learn how to share product information in ways that work for medical practitioners. UserTesting lets GSK run multiple tests quickly and get feedback within an hour. GSK found that healthcare professionals want information for themselves and for their patients.
Show More..

UserTesting helped Evolution scale its UX research. The company launched over 20 UX studies per month and made 200+ product... enhancements. Evolution centralized feedback and empowered stakeholders with actionable insights. The platform's global recruitment and unmoderated studies improved research speed and quality. Evolution now leads in user research, driving better gaming experiences and repeat business.
Show More..

UserTesting helped DocuSign improve its ID Verification process. The team tested three prototype designs to see which gave users the... most confidence while waiting. The design with detailed information made users feel informed and less frustrated. DocuSign launched the new experience and saw a 25% increase in ID Verification success rates. User satisfaction went up and user frustration went down.
Show More..

UserTesting helped CoverMyMeds speed up participant recruitment by two weeks. The platform enabled weekly patient interviews, making patient feedback central... to product development. CoverMyMeds used these insights to improve the prescription authorization process for doctors, pharmacists, and insurers. The company achieved significant cost savings and made UX a key focus. Over 108 million patients have been served through these improvements.
Show More..

UserTesting helped Canva reach over 60 million active users in 190 countries. Canva used UserTesting to learn why new users... struggled with design tools. Insights showed users lacked confidence and found design intimidating. Canva improved onboarding with videos and interactive challenges. This made users feel confident and happy to explore. Canva collected over 16,000 customer experience narratives, driving product changes and growth.
Show More..