Microsoft Advertising helped Samsung Electronics Germany boost e-commerce sales with AI-powered advertising tools. Samsung used Performance Max and Microsoft Copilot to run smarter, multichannel camp...aigns. The solution used predictive targeting to reach more customers and improve ad relevance. Samsung worked with Starcom and relaunched campaigns for Black Friday 2024 with better goals and creative assets. The new approach helped Samsung expand market share and improve campaign performance.
Microsoft Advertising helped Villa Finder, a premium villa rental service, solve low conversion rates caused by premium pricing and seasonal booking drops. Villa Finder used Responsive Search ads, Mu...ltimedia ads, and Audience Ad campaigns to reach high-intent audiences. Predictive targeting and exact match keywords improved campaign efficiency. The partnership led to a 25% increase in conversions and a 52% lift in clicks for their largest 2024 campaign. Microsoft Advertising also kept cost per acquisition strong and minimized seasonal lows.
Microsoft Advertising helped Darmarsklep.pl, a leading Polish drugstore, boost their online sales. The company faced tough competition in the retail industry. They used Microsoft Advertising for full...-funnel campaigns, conversion tracking, shopping campaigns, and dynamic remarketing. In four months, their Return on Ad Spend (ROAS) jumped from 188% to 865%. The CEO praised Microsoft Advertising as a strong new source of traffic and conversions.
Microsoft Advertising helped Liverpool, Mexico's largest department store chain, boost sales during their 'La Venta Nocturna' event. Liverpool used separate Search campaigns for Brand and Non-Brand t...actics and launched a detailed Performance Max campaign. These strategies increased online visibility and conversions. Liverpool generated over 128% revenue above their target. The campaigns delivered strong incremental revenue and return on ad spend.
Microsoft Advertising helped Laureate Education boost student leads for its universities in Mexico. The team used Search Ads to target people ready to enroll. This led to over 15,000 new leads while ...keeping costs below the market average. The campaign also improved conversion rates. Laureate Education increased its ad investment after seeing these strong results.
Non-Profit Organization Management Case Studies and Success Stories with Microsoft Translator
CASE STUDY St John Ambulance
Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut production costs, increase creative agility, and keep their bran...d consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.
Microsoft Advertising helped s.Oliver run a festive campaign called 'Celebrate Togetherness.' The challenge was to manage high ad volume and connect with a broad audience during a short 14-day peak s...eason. s.Oliver used online video ads and impression-based remarketing on Microsoft Advertising. The campaign achieved a 10% lower CPM and a 50x higher CTR than other platforms. Impression-based remarketing lists delivered a 27% conversion rate, compared to 21% for in-market audiences.
Information Technology and Services Case Studies and Success Stories with Microsoft Translator
CASE STUDY RelevanC
Microsoft Invest DSP helped RelevanC lower the carbon emissions of digital ad campaigns. RelevanC used A/B testing with GreenMetrics and Impact+ to optimize for low carbon impact. They targeted low e...mission websites, adjusted device and connection types, and set viewability thresholds. The solution cut power consumption by up to 8.2 times for IAB formats and 6.6 times for video. GEF emissions dropped by up to 10 times for IAB formats and 6.8 times for video, while ad performance stayed the same or improved.
Microsoft Advertising helped Hearts & Science and Telfast improve allergy season campaigns. They used custom API signals for pollen data and postcode targeting. Microsoft Curate reduced campaign comp...lexity from 250 to 14 line items. The team updated data every 30 minutes and targeted high-pollen areas. This cut media waste and boosted ad impact. The solution also reduced reliance on third-party cookies.
Colonial First State expands AI tools to boost service & advice
Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include a GPT-4-powered chatbot, a Retrieval-Augmented ...Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.
PUMA makes tracks to cloud - based telephony on Microsoft Teams
PUMA is transitioning its telephony infrastructure to a cloud-based system using Microsoft Teams, facilitated by LoopUp. This move aims to replace legacy systems with a scalable, cost-effective voice... platform, enhancing global operations. Deployments have been completed in Australia and New Zealand, with further plans for the Asia-Pacific region. The initiative aligns with PUMA's shift to cloud-first collaboration tools.
SIS , LLC Announces Successful Go - Live of CRB on Microsoft Dynamics 365 and SIS Construct 365 Project Cost Management
SIS, LLC announced the successful go-live of CRB Group on Microsoft Dynamics 365 and SIS Construct 365 Project Cost Management. This implementation enhances CRB's project management capabilities, pro...viding real-time data integration across financials and supply chain operations. The solution supports CRB's growth strategy by improving efficiency and profitability in its engineering and construction projects.
Mercedes - Benz Incorporating Updated Microsoft Teams In Its Vehicles
Mercedes-Benz is integrating an updated version of Microsoft Teams into its vehicles, allowing drivers to join meetings with enhanced safety features. The integration includes Microsoft Intune for se...cure business data access and Microsoft 365 Co-Pilot for voice-activated productivity tasks. This collaboration aims to transform vehicles into a third workspace, aligning with trends towards autonomous driving.
Director - General launches CertusCare Pilot , embracing AI for a modern workforce
FAO launched CertusCare, an AI-powered HR chatbot integrated into Microsoft Teams, enhancing employee access to HR services. This initiative marks a significant step in FAO's digital transformation, ...offering multilingual support and 24/7 availability, and aims to improve workplace interactions and service delivery.
Organisations receive 304 per cent ROI with Microsoft Azure Arc - Technology Record
Microsoft Azure Arc has delivered a 304% return on investment for organizations, according to a Forrester study. La Liga uses Azure Arc to enhance security for both in-person matches and digital envi...ronments. The study also reports a 30% improvement in IT operations and a 50% reduction in security risks with Azure Arc.
Microsoft signs large carbon removal deal backing AtmosClear's Louisiana project | Reuters
Microsoft has signed a significant carbon removal deal to support AtmosClear's project in Louisiana, aiming to enhance its environmental sustainability efforts.
How Microsoft Digital improves its own employee experienceand yoursas Customer Zero - Inside Track Blog - Microsoft
Microsoft Digital enhances its employee experience by acting as Customer Zero, improving tools and processes for better productivity and user satisfaction.
