Real-World Case Studies and Customer Success Stories with Heap

Heap helped a major financial services company boost conversions and engagement. Blue Green used Heap’s analytics to run A/B tests... on checkout flows and landing pages. The client saw a 15.9% increase in engagement. Online checkouts rose by 67.9%. Account signups jumped 118.2%. Heap enabled faster insights and better decisions for the business.
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Heap helped E*TRADE's analytics team cut turnaround time for insights from weeks to days. Before Heap, legacy analytics tools required... heavy maintenance and slowed down product teams. Heap's Autocapture and retroactive data access let analysts answer business questions quickly. The team now owns the analytics process and no longer relies on engineering for data. E*TRADE can deliver insights faster, support more ad-hoc requests, and improve their digital products.
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Heap analytics helped H&R Block Canada cut tax return completion time by 40 minutes for detractors. The UX team used... Heap to redesign tax navigation, making it more seamless and intuitive. This led to higher customer satisfaction, more return customers, and improved NPS. The company also increased revenue opportunities by focusing on user behavior data. Real-time dashboards and A/B testing with Heap enabled faster product improvements and cost savings.
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Heap helped OppLoans gain a real-time, detailed view of product analytics and loan performance data. The marketing team used Heap... to optimize user attribution and improve funnel performance. Heap identified friction in the customer experience, leading to a 5% increase in conversion rate for direct mail and a seven-figure lift in new issued principal. The platform also accelerated partner onboarding, resulting in over 2,000 additional apps per partner. Heap reduced the engineering team's workload and enabled faster issue detection.
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Heap helped LendingClub find friction points in their loan application process. The analytics team used Heap to track validation errors... and user actions. This let them see where users got stuck and fix issues that blocked conversions. As a result, thousands more customers could complete their loan applications each week. Heap also enabled detailed persona creation and A/B testing by combining data in Redshift. LendingClub now makes faster, data-driven decisions across teams.
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Heap helped Northwestern Mutual's product team become data-driven. They used Heap to track feature adoption and user engagement across their... web and mobile apps. Heap enabled them to increase a feature's adoption from 3% to nearly 100%. The team reduced zero-result search errors by 40%. A new feature tour led to a 20% rise in user engagement. Heap's analytics let them quickly spot issues and improve product decisions.
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Heap helped a major financial services company improve conversion rates. Blue Green used Heap’s analytics tools to run A/B tests... on checkout flows and landing pages. The company saw a 15.9% increase in engagement, a 67.9% increase in online checkouts, and a 118.2% increase in account signups. Heap enabled faster insights and reduced manual work for Blue Green’s team. The solution delivered measurable growth in lead generation and conversions.
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Heap helped E*TRADE's analytics team move away from slow, high-maintenance legacy analytics tools. The team used to spend over half... their time managing tool implementations instead of delivering insights. Heap's Autocapture feature let them own the analytics process and get data without waiting for engineering. Retroactive data access meant answers came in minutes, not weeks. E*TRADE's product teams now get insights faster and can improve user experience more quickly.
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Heap helped H&R Block Canada improve their tax software user experience. The challenge was that detractors took 40 minutes longer... to complete returns, hurting NPS and revenue. Using Heap's analytics and Snapshot feature, the UX team found and fixed pain points fast. They redesigned navigation, making tax returns easier and faster. This led to higher customer satisfaction, more return customers, and better NPS, driving new revenue opportunities.
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Heap helped LendingClub improve their customer experience. The Product Analytics team needed better data accuracy and flexibility than their old... analytics tool. Heap provided fast implementation, event-based tracking, and easy access to raw data. With Heap, LendingClub found friction points in the user journey. This allowed them to serve thousands more customers.
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Heap helped Northwestern Mutual become data-driven. The product team needed self-service analytics to track user engagement and feature adoption. Heap's... autocapture and event visualizer made it easy to set up analytics and connect data to specific app features. Product managers now use dashboards and reports to monitor user behavior and retention. Every new feature is tracked, helping the team quickly see what works. Heap enabled Northwestern Mutual to set and measure long-term goals and improve complex customer journeys.
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Heap helped Freshworks boost feature adoption by 20%. The Freshdesk team used Heap to track user behavior and identify low... adoption of key features. They launched in-app tours and interface tweaks based on Heap data, which led to more users discovering and using new features. Heap also enabled Freshdesk to improve onboarding, analyze customer cohorts, and drive a data-driven culture. Teams now access user analytics easily, making faster product decisions.
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Heap helped HelloSign find that signer conversion was worse on mobile devices. The team used Heap to identify a product... gap and build a mobile-first signer page. This led to higher conversion rates. Heap made it easy to track user behavior and set KPIs. Product, creative, and marketing teams all used Heap to make data-driven decisions. HelloSign saved time and resources while improving customer experience.
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Heap helped Fivetran understand user behavior and improve their product. Fivetran switched to Heap and integrated Chameleon for deeper analytics... and in-app messaging. They used session replay and microsurveys to find friction points and report bugs. Product and marketing teams now self-serve insights and measure the impact of in-app messages. This led to better customer engagement and a stronger data-driven culture.
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Heap helped Grow cut the average time to complete a dashboard from 57 minutes to 11 minutes. The team switched... from Google Analytics to Heap for faster, easier insights. Heap let them quickly spot that 62% of users dropped out before finishing their first data visualization. With this data, Grow improved the dashboard experience and boosted user engagement. Now, data guides every product decision at Grow.
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Gem used Heap to track how COVID-19 affected hiring activity. The team quickly saw a dip in product usage, showing... a slowdown in recruiting. Heap’s dashboards let Gem spot changes in customer behavior in minutes. This helped Gem identify churn risks and set business expectations. Gem reduced its time to insight by 10x using Heap’s behavioral data.
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Heap's Salesforce integration helped Tubular Labs reduce churn risk. The customer success team now gets reliable usage data in Salesforce.... Account managers use this data for quick health checks before client calls. The team can spot churn risks and act fast. They show clients clear value in business reviews. This led to higher renewal rates and better client relationships.
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Heap helped Echosec save two sprints of maintenance work in a year. The team used Heap's product analytics to find... low-usage features and reallocate resources to new revenue opportunities. They increased keyword query usage by over 55% in new accounts. Heap's data tools improved collaboration between product, customer success, and account management teams. Echosec used Heap to make better decisions about feature maintenance and user onboarding.
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Heap helped Conductor align teams and improve user value. Conductor used Heap to unify account health metrics and make data... accessible across Product, Sales, and Services. The Salesforce Connector let teams check user health in Salesforce and coordinate adoption. Report Alerts and integrations automated outreach and reduced ad-hoc report requests. Conductor built a user value score from 80+ behaviors tracked in Heap, supporting better customer engagement.
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Heap helped Fivetran understand user behavior in their app. Fivetran switched from their old analytics tool to Heap for better... self-serve analytics and deeper insights. They also integrated Chameleon for in-app messaging and microsurveys. This let them track what drives users to their product and improve user experience. Fivetran now has more actionable data and a stronger data-driven culture.
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Heap helped Gem reduce its time to insight by 10x. Gem used Heap dashboards to quickly track product usage changes... during COVID-19. The tool let them spot dips in customer activity and identify churn risks. Gem's Head of Product, Sarah Koo, said Heap made it easy to see trends in just a few clicks. This helped Gem set business expectations and respond faster to market changes.
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Teikametrics used Heap's integration with Intercom to spot where users struggled on their site. They set up Heap events to... trigger helpful messages when users hit confusing pages or got stuck. This proactive support stopped user frustration before it led to support tickets. After adding a targeted popup for a key issue, support tickets for that problem dropped to zero. Teikametrics now delivers timely, personalized help to users, improving their experience and reducing support workload.
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Heap and Shopify helped Alo Yoga track the full customer journey from acquisition to purchase. Before Heap, Alo struggled to... connect data across platforms like Google Analytics and Shopify. With Heap, Alo quickly identified friction in the mobile checkout flow. This led to the launch of a mobile app, boosting mobile conversion rates by 3x. Heap continues to help Alo measure user behavior and optimize in-app experiences.
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Heap gave Chubbies a complete view of customer behavior. Before Heap, Chubbies struggled with limited analytics and slow decision-making. Heap's... autocapture and Shopify integration let them track purchases and returns without extra engineering. Teams used Heap data to optimize site content, navigation, and conversion rates. On Cyber Monday, real-time insights helped Chubbies boost sales by quickly shifting focus to high-performing categories.
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FIGS used Heap and Shopify to improve A/B testing and increase conversion rates. The integration allowed FIGS to track order... and customer data without extra engineering work. Heap enabled non-technical teams to manage analytics and segment conversion rates by shopper behavior and marketing channel. FIGS measured long-term A/B test impact, including repeat purchase rate and customer lifetime value. This approach helped FIGS optimize their online sales and understand customer behavior better.
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Heap and Shopify helped Alo Yoga see the full customer journey from acquisition to purchase. Before Heap, Alo Yoga struggled... to connect data across tools like Google Analytics and Shopify. With Heap, they quickly identified friction in the mobile checkout flow. This led to the launch of a mobile app. Using Heap, Alo Yoga increased mobile app conversions by 3x. The team now uses insights from Heap to drive new in-app features and campaigns.
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Heap helps FIGS, an online medical apparel retailer, improve conversion rates by integrating with Shopify. The FIGS data team uses... Heap for easy event tracking without heavy engineering work. They track conversion rates across shopper cohorts and marketing channels. Heap enables FIGS to measure long-term A/B test impact, including metrics like repeat purchase rate and average order value. The integration lets FIGS connect order data to onsite behavior for deeper insights.
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Heap helped ActiveState track customer journeys and spot friction points. The team used Heap to replace Google Analytics and Tableau... for web analytics. By identifying and fixing a confusing step, they saw a 49.8% increase in successful user projects. Heap's autocapture and funnel reports made it easier to understand user behavior. Integrations with tools like Hubspot and Sendgrid improved onboarding and feature adoption.
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Heap helped ActiveState improve customer journeys and usage efficiency. ActiveState used Heap to track user behavior and find friction points.... The team replaced Google Analytics and Tableau with Heap for faster, more flexible analytics. They saw a 49.8% improvement in successful user projects. Heap's autocapture and funnel reports gave better insight into customer experience. ActiveState now tracks feature adoption and campaign effectiveness with Heap.
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Heap helped Freshworks improve feature adoption by 20%. Before Heap, Freshdesk struggled with incomplete and hard-to-analyze data. The team used... Heap to track user behavior and optimize product features. They increased adoption of Ticket Templates by 20% and doubled discovery of Table View. Heap also helped Freshdesk improve onboarding and analyze customer retention by segment.
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Heap helped PocketSuite improve mobile activation and retention. Before Heap, PocketSuite struggled with tracking user behavior and had gaps in... their data. Heap's Autocapture and Virtual Events let the team quickly analyze user actions and form new hypotheses. PocketSuite used Heap to segment users and track onboarding success. They decreased paid user churn by 30% after using Heap. The team now makes faster, data-driven decisions and improves user onboarding.
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Brooklinen used Heap's session replay to find pain points in their Bundle Builder. The team ran A/B tests to improve... the mobile shopping experience. They changed the placement of color swatches and redesigned the summary view for mobile users. These changes led to a significant increase in conversion rates. Heap's platform helped Brooklinen combine qualitative and quantitative data to optimize the digital customer journey.
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Heap helped Sur La Table increase product page views by 12% and boost conversion rates by 6%. The eCommerce team... used Heap to analyze user behavior and optimize email campaigns and merchandising. Real-time dashboards gave teams instant insights for quick decisions. On Black Friday, they used Heap to monitor and promote top-performing products. Heap enabled a culture of data-driven, iterative improvements focused on customer experience.
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Heap session replay helped Brooklinen find friction in their Bundle Builder. The team used session replays and heatmaps to see... how users interacted with color swatches, especially on mobile. They changed the placement of color swatches to make it easier for users. Brooklinen ran A/B tests to see if these changes improved add-to-cart and conversion rates. The tests helped them identify more ways to improve the customer journey and increase conversions.
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Heap helped Chubbies, a fast-growing eCommerce brand, get a complete view of their customer data. Before Heap, Chubbies struggled with... limited analytics and could not connect purchases to user behavior. Heap’s autocapture and Shopify integration gave Chubbies detailed, unified data without extra engineering work. The team now uses Heap data in BigQuery and Looker dashboards. This automation lets Chubbies make better decisions and focus on business growth.
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Purple used Heap to track customer behavior and product selection during COVID-19. The team combined Heap insights with Shopify data... to understand purchase bundles and financing choices. They identified which products were most often bought with financing and how users navigated the site. This helped Purple place ads more effectively and improve online sales. As a result, Purple saw a 4% daily increase in financing usage.
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Heap helps Thinx quickly analyze user behavior and improve digital experiences. Thinx uses Heap to track site changes, optimize user... acquisition, and support advanced reporting. The BI team delivers reports in minutes, not weeks, using Heap’s complete dataset. Brand ambassador performance is measured accurately, leading to better payouts and more effective campaigns. A product quiz refined with Heap drove a 5X increase in conversion and 90% retention rate.
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Heap helped FightCamp double its active user base by unifying customer data across web, mobile, and email. The team used... Heap to identify that free trial users converted at higher rates, leading to new initiatives like a “text me the app” feature and a revamped onboarding workout. Marketing A/B tests with Heap data improved email campaigns and increased conversions. Heap dashboards now guide FightCamp’s product and marketing teams, making data-driven decisions fast and easy. FightCamp relies on Heap as its single source of truth for optimizing the customer journey.
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Amway used Heap to speed up analytics and reduce engineering workload. Before Heap, Amway's analytics process was slow and costly,... making it hard to get quick answers. Heap's autocapture feature let analysts track and measure data without waiting for manual tagging. Over 220 Amway employees now use Heap, running more than 44,000 queries each month. This helped Amway become a more data-driven company and improve digital products faster.
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Heap helped NatureBox replace Google Analytics and unify their data for better business decisions. The team used Heap to automate... event analytics and enable self-serve reporting for marketing and customer service. With Heap, NatureBox could quickly analyze customer behavior, run A/B tests, and segment users for targeted campaigns. This led to a 5x increase in conversion rate in just six weeks. Heap became the single source of truth for revenue-generating actions and customer insights.
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Heap helped Huel increase new customer conversions by 30%. Huel used Heap with Shopify and Snowflake to track user behavior... and improve subscription retention. The team saw a 15% decrease in subscription cancellations. Heap enabled fast, granular analysis and better funnel tracking. Huel now adapts merchandising in real time and personalizes user experiences.
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Heap helped Huel increase new customer conversions by 30%. Huel used Heap with Shopify and Snowflake to get better data... and track user behavior. They improved funnel analysis and A/B testing. Huel saw a 15% decrease in subscription cancellations. Heap made it easier for Huel to measure and improve their website and marketing.
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Heap helped Xandr improve feature adoption by over 50% in just one week. Xandr used Heap to find friction points... in their ad platform and understand user behavior. They integrated Heap with Appcues to guide users and collect feedback. This led to 100% adoption of their new Invest DSP platform within months. Xandr also used analytics to connect platform changes to revenue growth.
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Heap helped Klaviyo move beyond basic analytics and gain deeper insights into product engagement. The marketing team used Heap to... identify which eCommerce platforms led to higher conversions, tripling conversion rates on some pages. Integrating Salesforce data with Heap allowed Klaviyo to match product usage with revenue and customer success. Heap's self-service analytics empowered teams across marketing, sales, and product to make data-driven decisions. The platform became a central resource for understanding attribution and improving customer outcomes.
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Heap helped Conductor create a single, data-driven way to measure user value. Teams at Conductor used Heap to track customer... engagement and account health. The Salesforce Connector made usage insights easy to access for all teams. Conductor built a user value score based on 80+ behaviors. This led to better onboarding, focused training, and smarter product decisions. The result was improved customer retention and more confident sales teams.
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Heap helped DonorsChoose track donor conversion and user retention without extra coding. The team moved from Google Analytics and SQL,... which limited access and missed key user actions. With Heap, they measured every step of the donation funnel and quickly saw where users dropped off. Customer support improved by using Heap to see user actions and troubleshoot issues fast. Data became accessible to more staff, leading to better decisions and unexpected wins.
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Heap helped DonorsChoose improve donor conversion and user retention. The team used Heap to measure product changes without extra coding.... Heap made data accessible to more people at DonorsChoose. The customer support team used Heap to quickly see user actions and solve problems faster. DonorsChoose measured funnel conversion and site usability in seconds.
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Heap helped DISH launch its OnStream B2B streaming product. DISH needed better analytics to understand user behavior and product adoption.... Heap's autocapture and easy onboarding let DISH quickly collect data without heavy engineering work. The Heap team helped DISH set up dashboards and reports to answer key business questions. DISH used Heap insights to change product strategy and avoid building features users did not want.
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Heap helped DISH launch its OnStream B2B streaming service by providing fast, easy analytics setup. DISH used Heap to understand... user behavior and identify which features customers actually used. The Product Team quickly built dashboards and reports without heavy engineering support. Insights from Heap led DISH to change its product strategy and focus on features users valued. Heap's Professional Services team made onboarding smooth and enabled a data-driven culture at DISH.
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Homebase used Heap and Iterable to improve feature discovery for its users. The company wanted to identify intent signals and... send targeted messages to upsell users to more services. Heap’s identity resolution and event tracking helped Homebase connect web activity to automated marketing messages. This integration reduced engineering time and enabled quick creation of custom segments. Personalized messages led to higher open rates and increased user engagement with app features.
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Heap helped Workhuman improve their Social Recognition tool. Workhuman used Heap to find where users struggled in the award nomination... flow. They changed onboarding guides to fix these pain points. This led to double-digit increases in flow starts and submissions. More employees used the tool to recognize each other.
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Heap helped Crunchbase collect a complete dataset on user behavior. Before Heap, Crunchbase struggled to track user actions and optimize... user flows. Heap’s automatic tracking let them segment users and analyze site interactions without engineering help. The team quickly used these insights to improve product usability and marketing campaigns. Now, Crunchbase can define user personas and test new features faster.
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Heap helped Crunchbase track all user behavior on their platform. Before Heap, Crunchbase struggled to understand how users interacted with... features and had slow, unreliable analytics. Heap's automatic tracking let them segment users, analyze behavior, and answer new questions. The team quickly used insights to improve product usability and guide users to key features. Heap made data visible and actionable for both marketing and product teams.
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Heap helped Esurance save $225,000 a month by reducing password reset support calls from 33,000 to 2,500. Esurance used Heap's... product analytics to find friction points in their web and app platforms. The team quickly fixed a password reset loop, improving the user experience. Heap also helped reduce typing errors in the quote process by 80%. Esurance teams now use Heap to track changes and make data-driven decisions.
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Heap helps Esurance improve the online insurance experience. Esurance used Heap's Path Analysis to find where users struggled with password... resets. They fixed the issue, making it easier for customers to reset passwords. Support calls for password resets dropped from 33,000 to 2,500 per month. This change saves Esurance $225,000 every month.
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Heap helped BenchSci build a strong analytics foundation. BenchSci needed to improve data governance as their company grew. Heap’s Professional... Services team provided tailored documentation, training, and support. BenchSci cleaned up their data and set clear naming conventions. Now, onboarding is faster and the team can scale more efficiently.
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BenchSci used Heap to improve their data governance and analytics. The team worked with Heap’s Professional Services to clean up... their event data and set clear naming conventions. This made it easier for new team members to onboard and for everyone to trust the reports. After the changes, BenchSci saw a 3x increase in Heap charts created monthly and a 9x increase in new charts saved. The company now finds answers faster and supports business growth with better data insights.
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Heap helped Atria Senior Living get better insights into user behavior. Atria switched from Google Analytics to Heap for automated... data capture and user segmentation. They used Heap to find where users dropped off and to improve website conversions. Atria saw a 9% increase and 2.59% growth in conversions from market pages in job post visits. Heap made it easier for Atria to track events and understand their users.
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Heap helped Snapfish track customer journeys across web and mobile. Before Heap, Snapfish struggled to get omni-channel analytics and had... to use multiple tools. Heap made it easy to see where users switched devices and where they dropped off. The team quickly found and fixed friction points, improving conversions. Product managers now use Heap to make faster, data-driven decisions and plan new features.
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Heap helped Atria Senior Living boost website conversions by 9%. Atria switched from Google Analytics to Heap for deeper user... insights and automated data capture. The team used user segmentation and session replay to find drop-off points and optimize user journeys. After making images clickable, conversions to community pages rose by 9%. Job post visits from branded sites grew by 2.59%. Heap's analytics now guide Atria's digital marketing and product decisions.
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Heap helped FightCamp track and improve its customer journey across web, mobile, and email. FightCamp used Heap to unify customer... data and see the full buyer journey in one place. The team found that users who tried a free workout converted at a higher rate. They used this insight to encourage more prospects to try the app earlier. Since using Heap, FightCamp has more than doubled its active user base.
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Heap helped a top management consulting company with nearly 25,000 employees modernize their product analytics. Before Heap, teams struggled with... slow, manual data collection and missed key metrics. Heap's autocapture and retroactive data features let teams quickly access and analyze user behavior. Product, IT, and marketing teams now make faster, data-driven decisions. The company reduced reporting bottlenecks and improved project delivery speed across the business.
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Heap helped GoPeer analyze user behavior in their onboarding funnel. Using Heap's Journey Maps and Top Events, GoPeer identified that... only 20% of users clicked the free trial button. They discovered other actions, like chatting with tutors, also influenced conversions. By changing button text, GoPeer increased clicks from 17% to 43%. Heap enabled GoPeer to run better experiments and improve free trial conversions.
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Heap helped Redfin save 2-4 weeks of work each month by automating data collection and analysis. Product managers now make... faster decisions without needing engineers or analysts. Heap enabled segmentation, funnel analysis, and rapid feature testing. One change tripled task completion rates for agents. Redfin reduced manual work, sunset unused features, and improved mobile app efficiency.
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Heap helped PocketSuite cut paid user churn by 30%. Before Heap, the team struggled to track user behavior and wasted... time on analytics setup. Heap’s autocapture and virtual events let them quickly form hypotheses and track new events. The team now segments users and improves onboarding based on real data. Faster development cycles and better user activation followed.
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