Product Analytics software providing actionable insights and conversion Rate Optimization
Hospitality Case Studies and Success Stories with Heap
CASE STUDY Atria Senior Living
Heap helped Atria Senior Living get better insights into user behavior. Atria switched from Google Analytics to Heap for automated data capture and user segmentation. They used Heap to find where use...rs dropped off and to improve website conversions. Atria saw a 9% increase and 2.59% growth in conversions from market pages in job post visits. Heap made it easier for Atria to track events and understand their users.
Financial Services Case Studies and Success Stories with Heap
CASE STUDY H&R Block Canada
Heap helped H&R Block Canada improve their tax software user experience. The challenge was that detractors took 40 minutes longer to complete returns, hurting NPS and revenue. Using Heap's analytics ...and Snapshot feature, the UX team found and fixed pain points fast. They redesigned navigation, making tax returns easier and faster. This led to higher customer satisfaction, more return customers, and better NPS, driving new revenue opportunities.
Heap helped a major financial services company improve conversion rates. Blue Green used Heap’s analytics tools to run A/B tests on checkout flows and landing pages. The company saw a 15.9% increase ...in engagement, a 67.9% increase in online checkouts, and a 118.2% increase in account signups. Heap enabled faster insights and reduced manual work for Blue Green’s team. The solution delivered measurable growth in lead generation and conversions.
Heap helped Northwestern Mutual become data-driven. The product team needed self-service analytics to track user engagement and feature adoption. Heap's autocapture and event visualizer made it easy ...to set up analytics and connect data to specific app features. Product managers now use dashboards and reports to monitor user behavior and retention. Every new feature is tracked, helping the team quickly see what works. Heap enabled Northwestern Mutual to set and measure long-term goals and improve complex customer journeys.
Heap helped LendingClub improve their customer experience. The Product Analytics team needed better data accuracy and flexibility than their old analytics tool. Heap provided fast implementation, eve...nt-based tracking, and easy access to raw data. With Heap, LendingClub found friction points in the user journey. This allowed them to serve thousands more customers.
Heap helped OppLoans improve conversion rates by 5%. OppLoans needed real-time, detailed analytics for credit reporting, loan data, and marketing. Heap's codeless analytics platform let them quickly ...identify and fix friction in their customer funnel. This led to a seven-figure increase in annual revenue. Heap also sped up partner onboarding, adding over 2,000 new apps per partner.
Heap helped E*TRADE's analytics team move away from slow, high-maintenance legacy analytics tools. The team used to spend over half their time managing tool implementations instead of delivering insi...ghts. Heap's Autocapture feature let them own the analytics process and get data without waiting for engineering. Retroactive data access meant answers came in minutes, not weeks. E*TRADE's product teams now get insights faster and can improve user experience more quickly.
Heap helped Huel increase new customer conversions by 30%. Huel used Heap with Shopify and Snowflake to get better data and track user behavior. They improved funnel analysis and A/B testing. Huel sa...w a 15% decrease in subscription cancellations. Heap made it easier for Huel to measure and improve their website and marketing.
Heap helped NatureBox improve how they use data to boost conversions. NatureBox struggled with Google Analytics because it was hard to use and did not give deep insights. They tried building their ow...n tracking system but it was slow and did not scale. With Heap, they got better insights into customer behavior and automated their analytics. This helped them make better decisions and grow their business.
Non-Profit Organization Management Case Studies and Success Stories with Heap
CASE STUDY DonorsChoose
Heap helped DonorsChoose improve donor conversion and user retention. The team used Heap to measure product changes without extra coding. Heap made data accessible to more people at DonorsChoose. The... customer support team used Heap to quickly see user actions and solve problems faster. DonorsChoose measured funnel conversion and site usability in seconds.
Computer Software Case Studies and Success Stories with Heap
CASE STUDY HelloSign
Heap helped HelloSign improve their mobile signer conversion rates. The team used Heap to quickly find issues on their signer page for mobile users. They saved time and resources by installing Heap w...ith minimal effort. Heap data let them spot product gaps and prioritize changes. Conversion rates increased as they used Heap insights to guide product decisions and set KPIs.
Heap helped PocketSuite improve mobile activation and retention. Before Heap, PocketSuite struggled with tracking user behavior and had gaps in their data. Heap's Autocapture and Virtual Events let t...he team quickly analyze user actions and form new hypotheses. PocketSuite used Heap to segment users and track onboarding success. They decreased paid user churn by 30% after using Heap. The team now makes faster, data-driven decisions and improves user onboarding.
Heap helped ActiveState improve customer journeys and usage efficiency. ActiveState used Heap to track user behavior and find friction points. The team replaced Google Analytics and Tableau with Heap... for faster, more flexible analytics. They saw a 49.8% improvement in successful user projects. Heap's autocapture and funnel reports gave better insight into customer experience. ActiveState now tracks feature adoption and campaign effectiveness with Heap.
Heap helped Grow cut the time to insight by 81% after switching from Google Analytics. Grow used Heap to quickly find and fix problems in their dashboard building process. The team learned that 62% o...f users dropped out before finishing their first data visualization. With Heap, they improved the dashboard experience and reduced the average build time from 57 minutes to 11 minutes. This made it much faster for Grow's customers to get value from the product.
Heap helped Freshworks improve feature adoption by 20%. Before Heap, Freshdesk struggled with incomplete and hard-to-analyze data. The team used Heap to track user behavior and optimize product featu...res. They increased adoption of Ticket Templates by 20% and doubled discovery of Table View. Heap also helped Freshdesk improve onboarding and analyze customer retention by segment.
Telecommunications Case Studies and Success Stories with Heap
CASE STUDY DISH
Heap helped DISH launch its OnStream B2B streaming product. DISH needed better analytics to understand user behavior and product adoption. Heap's autocapture and easy onboarding let DISH quickly coll...ect data without heavy engineering work. The Heap team helped DISH set up dashboards and reports to answer key business questions. DISH used Heap insights to change product strategy and avoid building features users did not want.
Human Resources Case Studies and Success Stories with Heap
CASE STUDY Homebase
Homebase used Heap and Iterable to improve feature discovery for its users. Many customers only used scheduling and time-tracking, missing other features like HR support. Homebase wanted to detect wh...en users showed interest in advanced features but did not upgrade. Heap’s identity resolution and event tracking let Homebase connect web activity to targeted messages in Iterable. This integration helped Homebase send relevant emails and save hours of development time.
Heap Illuminate helped Workhuman improve their Social Recognition nomination flow. Workhuman used Heap to find where users had trouble in the award process. They changed onboarding guides to fix thes...e issues. This led to double-digit increases in flow starts and submissions. More users redeemed awards. Heap’s Autocapture and Illuminate features gave Workhuman the insights needed for fast changes.
Information Services Case Studies and Success Stories with Heap
CASE STUDY Crunchbase
Heap helped Crunchbase track all user behavior on their platform. Before Heap, Crunchbase struggled to understand how users interacted with features and had slow, unreliable analytics. Heap's automat...ic tracking let them segment users, analyze behavior, and answer new questions. The team quickly used insights to improve product usability and guide users to key features. Heap made data visible and actionable for both marketing and product teams.
Heap session replay helped Brooklinen find friction in their Bundle Builder. The team used session replays and heatmaps to see how users interacted with color swatches, especially on mobile. They cha...nged the placement of color swatches to make it easier for users. Brooklinen ran A/B tests to see if these changes improved add-to-cart and conversion rates. The tests helped them identify more ways to improve the customer journey and increase conversions.
Heap helped Sur La Table improve product page views and conversion rates. The eCommerce team needed better analytics than Adobe Analytics and Google Analytics could provide. Heap allowed them to trac...k user behavior automatically and make fast, data-driven decisions. Teams used Heap to analyze funnels, compare checkout flows, and optimize email newsletters. Dashboards increased awareness of website performance. Sur La Table became more flexible and iterative in improving customer experience.
Heap helped Chubbies, a fast-growing eCommerce brand, get a complete view of their customer data. Before Heap, Chubbies struggled with limited analytics and could not connect purchases to user behavi...or. Heap’s autocapture and Shopify integration gave Chubbies detailed, unified data without extra engineering work. The team now uses Heap data in BigQuery and Looker dashboards. This automation lets Chubbies make better decisions and focus on business growth.
Health, Wellness and Fitness Case Studies and Success Stories with Heap
CASE STUDY FightCamp
Heap helped FightCamp track and improve its customer journey across web, mobile, and email. FightCamp used Heap to unify customer data and see the full buyer journey in one place. The team found that... users who tried a free workout converted at a higher rate. They used this insight to encourage more prospects to try the app earlier. Since using Heap, FightCamp has more than doubled its active user base.
Education Case Studies and Success Stories with Heap
CASE STUDY GoPeer
Heap's Journey Maps feature, Top Events, helped GoPeer improve their online tutor marketplace. GoPeer used Top Events to see what users did during onboarding. They found only 20% clicked the free tri...al button, but many took other actions. By changing button text from “Start Free Trial” to “Pricing,” clicks rose from 17% to 43%. GoPeer now uses these insights to run better experiments and boost conversions.
Management Consulting Case Studies and Success Stories with Heap
CASE STUDY Top management consulting company headquartered in Boston
Heap helps a top management consulting company improve access to product data. Before Heap, teams spent too much time deciding what to track and missed key metrics. Heap's Autocapture and retroactive... data features let teams focus on insights, not setup. Product, marketing, and IT teams use Heap to understand user behavior and optimize products. The company, with nearly 25,000 employees, now makes faster, data-driven decisions.
Insurance Case Studies and Success Stories with Heap
CASE STUDY Esurance
Heap helps Esurance improve the online insurance experience. Esurance used Heap's Path Analysis to find where users struggled with password resets. They fixed the issue, making it easier for customer...s to reset passwords. Support calls for password resets dropped from 33,000 to 2,500 per month. This change saves Esurance $225,000 every month.
Real Estate Case Studies and Success Stories with Heap
CASE STUDY Redfin
Heap helps Redfin save 2-4 weeks of work each month. Redfin uses Heap to track agent and manager tool usage. Before Heap, Redfin needed engineers and analysts to get data. Now, product managers make ...faster decisions without extra help. Heap lets Redfin segment users, test new features, and improve workflows. Redfin can sunset unused features and focus on what works.
Apparel & Fashion Case Studies and Success Stories with Heap
Case Study ThirdLove
Learn how Heap helped ThirdLove increase funnel completion rate by over 6% within a few months; 50% increase in mobile conversion; 15-20% engineering time savings
Learn how Heap helped ThirdLove increase funnel completion rate by over 6% within a few months; 50% increase in mobile conversion; 15-20% engineering time savings
Learn how Heap helped ThirdLove increase funnel completion rate by over 6% within a few months; 50% increase in mobile conversion; 15-20% engineering time savings
Heap helps FIGS, an online medical apparel retailer, improve conversion rates by integrating with Shopify. The FIGS data team uses Heap for easy event tracking without heavy engineering work. They tr...ack conversion rates across shopper cohorts and marketing channels. Heap enables FIGS to measure long-term A/B test impact, including metrics like repeat purchase rate and average order value. The integration lets FIGS connect order data to onsite behavior for deeper insights.
Heap helps Thinx grow and keep customers. Thinx switched from a legacy analytics tool to Heap for better data and less work for engineers. Heap's Autocapture and automated ETL make reporting fast and... easy. The BI team can answer executive questions in minutes, not weeks. Thinx uses Heap data in Looker to find insights and improve revenue. Heap supports Thinx's data-driven culture and fast growth.
Learn how Heap helped ThirdLove increase funnel completion rate by over 6% within a few months; 50% increase in mobile conversion; 15-20% engineering time savings
Heap and Shopify helped Alo Yoga see the full customer journey from acquisition to purchase. Before Heap, Alo Yoga struggled to connect data across tools like Google Analytics and Shopify. With Heap,... they quickly identified friction in the mobile checkout flow. This led to the launch of a mobile app. Using Heap, Alo Yoga increased mobile app conversions by 3x. The team now uses insights from Heap to drive new in-app features and campaigns.
Marketing and Advertising Case Studies and Success Stories with Heap
CASE STUDY Klaviyo
Heap helped Klaviyo move beyond basic analytics. Before Heap, Klaviyo used Google Analytics but struggled with limited insights and manual data work. Heap's automatic data collection and retroactive ...analysis let Klaviyo answer deeper questions and track user behavior more easily. The marketing team used Heap to identify high-converting eCommerce platforms and improved A/B testing, tripling conversion on some pages. Heap made data accessible for all teams, encouraging experimentation and self-service analysis.
Heap and Appcues helped Xandr improve its ad platform for traditional TV ad buyers. Xandr used Heap to find where users struggled in the new Xandr Invest DSP. They used Appcues to guide users and col...lect feedback. This led to a 50% increase in buyer adoption in one week. Xandr reached 100% adoption of the new platform in a few months.
Consumer Goods Case Studies and Success Stories with Heap
CASE STUDY Amway
Heap helped Amway become more data-driven. Amway needed a fast analytics tool to answer business questions and improve digital products. Heap's autocapture and Illuminate features let analysts find i...nsights quickly and reduce engineering work. Over 220 Amway employees now use Heap, running 44,000 queries each month. Amway expects to reach one million Heap queries by year-end, driving innovation and better customer experiences.
Heap helps Snapfish get omni-channel insights fast. Snapfish used to struggle with tracking users across web and mobile. The team had to use many tools and manual work. After switching to Heap, they ...can see how customers move between devices. This lets them find and fix friction points. Snapfish can now improve conversions and customer retention with less effort.
Heap helped Purple track customer behavior and financing choices during COVID-19. Purple used Heap to segment users, analyze purchase journeys, and identify which products were bought with financing.... Insights from Heap guided ad placement and improved online conversion. Purple saw a 4% daily increase in financing and growth in online business during the pandemic.
Internet Case Studies and Success Stories with Heap
CASE STUDY Teikametrics
Heap helps Teikametrics spot where users get stuck on their site. Teikametrics uses Heap events to trigger Intercom messages when users show signs of confusion. These messages give help right when us...ers need it. Teikametrics can personalize messages based on user history. After adding a popup to explain a key issue, support tickets for that problem dropped to zero.
Information Technology and Services Case Studies and Success Stories with Heap
CASE STUDY Tubular Labs
Heap helped Tubular Labs reduce churn by embedding usage data in Salesforce. Tubular Labs tried other tools but found them unreliable. Heap’s Salesforce integration gave the team trusted, accurate da...ta. Account managers now use Heap data for quick health checks and to spot churn risks. The customer success team uses these insights to increase renewals and show value to clients.
Heap helped Fivetran understand user behavior in their app. Fivetran switched from their old analytics tool to Heap for better self-serve analytics and deeper insights. They also integrated Chameleon... for in-app messaging and microsurveys. This let them track what drives users to their product and improve user experience. Fivetran now has more actionable data and a stronger data-driven culture.
Heap helped Conductor align teams and improve user value. Conductor used Heap to unify account health metrics and make data accessible across Product, Sales, and Services. The Salesforce Connector le...t teams check user health in Salesforce and coordinate adoption. Report Alerts and integrations automated outreach and reduced ad-hoc report requests. Conductor built a user value score from 80+ behaviors tracked in Heap, supporting better customer engagement.
Heap helped Gem reduce its time to insight by 10x. Gem used Heap dashboards to quickly track product usage changes during COVID-19. The tool let them spot dips in customer activity and identify churn... risks. Gem's Head of Product, Sarah Koo, said Heap made it easy to see trends in just a few clicks. This helped Gem set business expectations and respond faster to market changes.
Heap helped Echosec cut costs and improve feature usage. The team used Heap's Paths tool to find low-usage features and remove them. This saved two sprints of maintenance work in a year. Heap also he...lped increase keyword query usage by over 55% in new accounts. Product, customer success, and account management teams used Heap to improve user outcomes. Echosec relies on Heap daily for product analytics and user insights.
Pharmaceuticals Case Studies and Success Stories with Heap
CASE STUDY BenchSci
Heap helped BenchSci build a strong analytics foundation. BenchSci needed to improve data governance as their company grew. Heap’s Professional Services team provided tailored documentation, training..., and support. BenchSci cleaned up their data and set clear naming conventions. Now, onboarding is faster and the team can scale more efficiently.
