Retail Case Studies and Customer Success Stories with Contentsquare

R.M.Williams - Retail

Contentsquare helped R.M.Williams improve their website user experience. The team used Contentsquare analytics and Figma to track homepage metrics like conversion and revenue. This data-driven approa...ch reduced subjectivity in design decisions. R.M.Williams connected online and in-store data for a full view of customer behavior. They saw a 20% increase in audience, a 20% rise in conversion rate, and a 34% boost in order rate over 12 months.

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Mitre 10 - Retail

Contentsquare helped Mitre 10 improve their online shopping experience. The team used journey analysis to find that users left after seeing a 'no results' search page. They added a product carousel, ...which led to a 42.3% increase in revenue for that audience. A 50/50 A/B test on product pages improved clarity and led to a 5.77% revenue increase for desktop users and 1.36% for mobile users. Mitre 10 made decisions based on customer data and empathy.

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BFL Group - Retail

Contentsquare helped BFL Group improve their website and app for new customers in Saudi Arabia. BFL Group used Experience Analytics and Journey Analysis to see real-time user behavior. They found tha...t mobile users bounced from product pages when items were out of stock. The team used these insights to make fast changes and increase conversion rates. Contentsquare gave BFL Group a full view of their customer journeys, helping them grow in a new market.

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Ecosa - Retail

Contentsquare helped Ecosa improve online shopping for mattresses and bedding. Ecosa used Experience Analytics, Heatmaps, and Journey Analysis to test new page layouts. Moving product thumbnails incr...eased conversion rates by 71.57% overall, with 111% on mobile and 28% on desktop. Adding top product categories to the empty cart page boosted conversions by 6.4%. The design team now uses Contentsquare for all user experience decisions.

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Canyon - Retail

Hotjar by Contentsquare helps Canyon improve its website user experience. The UX team uses Surveys, Session Replay, and Heatmaps to find bugs, collect feedback, and recruit users for testing. These t...ools let teams see both numbers and real user actions. Always-on feedback makes it easy to spot problems and fix them fast. Multiple teams share insights and work together to make the site better for customers.

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WhistleOut - Retail

Contentsquare helps WhistleOut understand user behavior on their site. WhistleOut needed to improve conversion rates and user experience for their mobile and internet plan comparison tools. Previous ...analytics and heat mapping tools lacked detail and real-time insights. Contentsquare provides instant data on user interactions, including clicks, exposure rates, and revenue impact. This lets WhistleOut quickly identify what features users value and optimize their site for better results.

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fresh - Retail

Contentsquare helps fresh grow its global ecommerce business. The team uses Contentsquare to understand user behavior and improve the online customer journey. They found and fixed issues that hurt th...e add-to-cart rate for new products. Contentsquare gives fresh data to make better decisions and optimize product pages. The platform supports fresh in creating a better digital shopping experience.

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Blibli - Retail

Contentsquare helped Blibli improve their ecommerce campaigns. The team used Experience Analytics and Heatmaps to find problems on key pages. They moved brand deals and vouchers above the fold and ch...anged layouts. Bounce rates dropped by 6%. Exposure to key offers rose by 226% and 53%. Click rates on banners went up by 60%. These changes led to $11.6K extra revenue in one day.

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OLLY - Retail

Contentsquare helped OLLY increase website revenue by over 20%. OLLY used Contentsquare's Experience Analytics, Heatmaps, and Journey Analysis to improve campaign landing pages. The team found low ta...p rates and high hesitation on subscription sections, so they added clear subscription details. They also improved fitness landing pages by moving products higher and adding more calls to action. These changes led to better user engagement and higher conversions.

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Cotton On Group - Retail

Contentsquare helped Cotton On Group improve customer experience across its retail brands. The company faced high website bounce rates and fragmented ecommerce operations. Contentsquare's Experience ...Analytics, Heatmaps, and Journey Analysis tools gave real-time insights into user behavior. The team used these insights to fix navigation issues and guide users to checkout. This led to better site navigation and higher conversion rates.

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Golf Digest Online (GDO) - Retail

Contentsquare Experience Analytics helped Golf Digest Online (GDO) improve its digital experience. GDO used Contentsquare to test new features, improve services, and optimize its mobile app. The plat...form let GDO run user tests with 78 people instead of just 5. GDO found and fixed booking journey issues. This led to a 2.6-point increase in conversion rate.

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Halfords - Retail

Contentsquare helped Halfords improve their online customer experience. Halfords used Contentsquare’s Experience Analytics, Session Replay, and Voice of Customer tools. The team found over 60 actiona...ble insights and made quick changes to their Black Friday hub. This led to a 2.4 percentage point increase in NPS in 2 months. They also saw a 15% increase in conversion rate from the Black Friday Hub webpage.

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Electrolux Group - Retail

Contentsquare helped Electrolux Group improve their repair service page. Electrolux used Session Replay and Heatmaps to find where users struggled. They saw a 35% drop-off at the product search step.... The team fixed the search tool based on these insights. This led to a 4% increase in service repair page completion rate.

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MyDeal - Retail

Contentsquare helped MyDeal improve its mobile and website customer journeys. MyDeal used Contentsquare to get a full view of user behavior and digital experience. The team tracked new metrics like h...esitation time and frustration score. They saw a 2% increase in conversions on the payment page. Revenue from homepage product carousels grew by 336%. Contentsquare made it easy for teams to find insights and act fast.

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Clarins - Retail

Clarins used Contentsquare’s Experience Analytics and AB Tasty integration to improve its website conversions. The team found users struggled to distinguish between similar product images, leading to... low conversions. By adding sun and moon icons to product tiles, Clarins made it easier for shoppers to tell day and night creams apart. This simple change increased conversions on the moisturizers page. Clarins also launched a 'spin the wheel' game to boost engagement and sales for its new product line.

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Alo Yoga - Retail

Heap by Contentsquare helped Alo Yoga see the full customer journey from ad to purchase. Before, Alo used many tools but could not track users across their site. With Heap by Contentsquare and Shopif...y, Alo found friction in mobile checkout and built a mobile app. The app's social feed and yoga classes increased user retention. Alo increased its mobile conversion rate by 3x using these insights.

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INKEY - Retail

Contentsquare helped INKEY improve its interactive skincare tools. INKEY used Experience Analytics, Journey Analysis, and Heatmaps to understand user behavior. The team found that customers who used ...the Skincare Quiz had a 258% higher conversion rate and 40% higher average order value. 75% of quiz orders came from new customers. Customers who bought through the quiz had a 31% higher retention rate. INKEY used these insights to boost engagement and sales.

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MediaMarkt - Retail

Contentsquare helped MediaMarkt improve its online checkout journey. The digital team used journey analysis and heatmaps to find where users dropped off. They fixed friction points in the checkout pr...ocess. This led to higher conversion rates and more digital revenue. Team efficiency improved as they shared insights and made changes faster. Customer satisfaction and loyalty also increased.

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Carrefour - Retail

Contentsquare and GetFeedback help Carrefour connect user feedback with real user behavior. Carrefour uses GetFeedback to collect customer feedback and track NPS and CSAT. By integrating with Content...square, Carrefour can see what users did before leaving feedback. This helps them find friction points and understand why customers drop off. The partnership lets Carrefour prove that new features solve real customer problems.

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ASICS - Retail

Contentsquare helped ASICS improve its web experimentation program. The ASICS team struggled to turn user data into actionable insights and needed a better way to analyze A/B tests. Contentsquare mad...e it easy to track dynamic site elements and analyze test results instantly. The platform saved time and helped the team make data-driven decisions. ASICS used features like heatmaps and journey analysis to optimize the user experience on their ecommerce site.

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Rakuten - Retail

Contentsquare's Experience Analytics helped Rakuten improve their shopping cart page. Rakuten saw that many users viewed the cart but did not convert. Using Contentsquare, they analyzed user behavior... and found the checkout process was confusing. They redesigned the cart into four steps. This change increased the conversion rate between checkout initiation and shipping by 10%.

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Rhone - Retail

Rhone used Contentsquare to improve its digital experience and boost seasonal sales. Before Contentsquare, Rhone struggled with limited analytics and could not easily share insights. Contentsquare ga...ve Rhone tools like Experience Analytics and Heatmaps to track user behavior and test new ideas. The team used these insights to add buyer’s guides, which increased revenue. Contentsquare helped Rhone share results quickly and improve site performance during peak seasons.

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John Lewis & Partners - Retail

Contentsquare helped John Lewis & Partners improve digital experience and speed to insight. The team used Experience Analytics, Heatmaps, and Journey Analysis to drive results. They saw a 27.3% incre...ase in campaign banner engagement and 4x more traffic to their app from email. Platform adoption grew from 50 to 200 users in 18 months. The solution included onboarding, upskilling, and creating internal champions for data-driven decisions.

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The North Face - Retail

Contentsquare Experience Analytics helped The North Face improve its holiday Gift Guide. The team used heatmaps to see that key CTAs were below the fold. They moved the banner above the fold, raising... CTA exposure rate by over 50%. Contentsquare's visual insights made it easy to show results to leadership. The North Face also used click data to reduce user friction and improve the site experience.

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Orvis - Retail

Contentsquare helped Orvis improve its checkout journey. Orvis used Experience Analytics, Heatmaps, and Session Replay to find and fix issues. The team found a problem where customers saw an empty sc...reen at checkout. Fixing this error led to a 5% increase in cart conversions. Desktop checkout conversions rose by 16%, and mobile by 2%.

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Hackett - Retail

Contentsquare helped Hackett, a global retailer, redesign their website using Experience Analytics and Heatmaps. The team found that key homepage content was not being seen. They used these insights ...to focus their redesign. After the changes, scroll rates increased and bounce rate dropped by 24%. More users, up by 15%, reached product pages from the homepage.

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Lovehoney - Retail

Contentsquare helped Lovehoney improve their Black Friday landing pages. Lovehoney used Experience Analytics, Heatmaps, and Journey Analysis to find that users struggled to find products and rarely u...sed filters. The team moved popular categories to a more visible spot on the page. This led to a 30% increase in on-page conversions, a 20% drop in exit rate, and a 17% reduction in bounce rate.

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De Beers - Retail

Contentsquare helped De Beers redesign their website using experience analytics, heatmaps, and journey analysis. The team found that users missed the 'Add to Bag' button, so they tested a sticky CTA ...and saw a 10% conversion increase. They also added a pop-up for booking appointments, which led to a 27% rise in appointment requests from bridal pages. Overall, De Beers achieved a 30% increase in site-wide conversion. The small team found Contentsquare easy to use and helpful for fast decision-making.

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Snapfish - Retail

Heap by Contentsquare helped Snapfish get fast omni-channel insights. Before, Snapfish used many tools and struggled to track users across devices. With Heap, they could see how customers moved betwe...en app and web. This let them find and fix friction points. Snapfish now makes decisions faster and plans to use Heap to boost customer retention and engagement.

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Wolverine Worldwide - Retail

Contentsquare helped Wolverine Worldwide reduce bounce rates by 22%. The team used Contentsquare’s Experience Analytics and AI Journey Analysis to find that 40% of users who landed on a 404 error pag...e left the site. They set up redirects to newer products and redesigned the error page to match the brand. These changes led to fewer users leaving and improved customer journeys.

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JanSport - Retail

Contentsquare helped JanSport improve their website. JanSport used journey analysis and zone-based heatmaps to find what users wanted. They redesigned their homepage and navigation based on these ins...ights. The "in navigation" click-through rate went up by 30 percent. The website conversion rate increased by 85 percent, from 2 percent to 3.7 percent. Users found products faster and were more engaged.

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Etam - Retail

Contentsquare Experience Analytics helped Etam improve its ecommerce campaign. Etam used heatmaps to see how users interacted with the Love Price campaign. The team moved the promotional block higher... on the homepage. Exposure rate for the block rose to 99.9%. Conversion rate per click on the campaign block increased by 16%. Changing subcategory order led to a 13% higher conversion rate per click.

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Koala - Retail

Contentsquare helped Koala improve their digital transformation. Koala used Contentsquare’s experience analytics and monitoring tools to track user journeys and website performance. After moving away... from Shopify, Koala faced technical debt and conversion drops. Contentsquare’s data showed issues with mobile speed and user experience. Koala fixed these problems and improved decision-making with cross-functional teams and better analytics.

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Thinx - Retail

Heap by Contentsquare helped Thinx grow fast and keep more customers. Thinx used Heap to track user behavior and improve their website. They saw a 5X increase in conversion rate for quiz users. Reten...tion rate among quiz users reached 90%. Heap made it easy for Thinx to get reports and insights quickly. This let Thinx focus on growth and better user experience.

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ASOS - Retail

Contentsquare helps ASOS use data to improve its website and app. ASOS wanted better insight into how customers shop online. Before Contentsquare, they could not see key metrics like scroll rate or e...xposure rate. Contentsquare gives real-time data and easy-to-use insights. ASOS used these insights to change site navigation. After changes, they could quickly see how customers responded. This helps ASOS make fast, data-driven decisions to support global growth.

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NatureBox - Retail

Heap by Contentsquare helped NatureBox use data to improve every decision. NatureBox needed better analytics than Google Analytics could provide. Heap by Contentsquare gave them flexible, automated e...vent tracking. The team could easily segment top customers and analyze their behavior. This led to better customer insights and higher conversions.

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Harrods - Retail

Contentsquare helped Harrods reduce cart abandonment by 8%. Harrods used frustration scoring and session replay to find and fix checkout errors. The team improved error messages and optimized the del...ivery page. This led to a 50% drop in rage clicks and a 2% reduction in form abandonment. The checkout journey became easier for customers.

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Marks & Spencer (M&S) - Retail

Contentsquare helps Marks & Spencer improve their website for customers. The M&S team uses Heatmaps to see how landing pages perform and find what customers like. They use Journey Analysis to spot wh...ere customers drop off and fix problems fast. Contentsquare gives M&S new data and insights to make better decisions. The team learned best practices from Contentsquare’s experts to get started.

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PLUS Retail - Retail

Contentsquare Experience Analytics helped PLUS Retail improve its website and app. The team lacked detailed data before using Contentsquare. With Journey Analysis, they saw how customers moved throug...h the site and app. They used these insights to focus on key pages and reduce drop-offs. Integration with SiteSpect enabled A/B testing, which boosted revenue, conversions, and click rate. PLUS Retail now makes better decisions and has more data to optimize the digital experience.

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Salomon - Retail

Contentsquare helped Salomon improve their digital customer experience. Salomon wanted to shift from a B2B model to a direct-to-consumer strategy. Their goal was to make digital sales the biggest par...t of their business. Contentsquare gave them tools to monitor site performance and user experience. The ecommerce team used these insights to support growth in China, Europe, and North America. Salomon aimed to reach new customers while keeping their brand identity strong.

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Calzedonia Group - Retail

Contentsquare helped Calzedonia Group save $20,000 per year by removing underperforming homepage widgets. The Falconeri sales team used Contentsquare's Experience Analytics and Heatmaps to find which... widgets did not engage users. They saved 14 hours per week on manual updates and 2 hours per week on error handling. The team also removed 5-6 bugs each week. This let them focus on more important work and improved their website performance.

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Matalan - Retail

Hotjar by Contentsquare helped Matalan improve their ecommerce site. The team used session recordings and feedback tools to find and fix checkout issues. They saw a 1.23% increase in checkout convers...ions. They achieved a 17% rise in winning AB tests. Matalan built a custom dashboard to guide decisions. They delivered over 400% ROI in just 9 months.

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eShopWorld - Retail

Hotjar by Contentsquare helps eShopWorld improve conversion rates for global e-commerce brands. eShopWorld uses Surveys, Heatmaps, and Session Replay to find and fix conversion issues. The team start...s by collecting shopper feedback with Surveys. They then use Google Analytics and Session Replay to dig deeper into user behavior. This process helps eShopWorld quickly spot problems and make changes that boost conversions.

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Hotel Chocolat - Retail

Contentsquare helped Hotel Chocolat fix three user experience issues on their website. The team used Experience Analytics, Heatmaps, and Journey Analysis to find problems with the add-to-basket butto...n, high blog bounce rates, and negative feedback on the contact page. They used Session Replay to see rage clicks and preselected product colors to fix the issue. They also used Journey Analysis to lower blog bounce rates and improve user flow. These changes made the site easier to use and improved customer experience.

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New Look - Retail

Contentsquare Experience Analytics helped New Look improve its product detail pages. The team used journey analysis and heatmaps to find where users dropped off. They ran 16 tests, focusing on inline... imagery, color swatch previews, and size selector optimization. Inline imagery increased desktop add-to-bag rate by 3.7%. Color swatch previews raised add-to-bag rate by 2.7%. These changes led to more revenue and better user experience.

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Zenni Optical - Retail

Contentsquare helped Zenni Optical improve their homepage. The team used Experience Analytics and Heatmaps to find problems. They saw the homepage image was too big and the call to action was hard to... find. After making changes, the homepage click-through rate went from 6% to 15%. Conversions increased by 3.5%, adding $15 million in revenue in 3 months.

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Specsavers - Retail

Contentsquare helped Specsavers improve website speed and boost conversion rates. Specsavers used Contentsquare’s Speed Analysis and Experience Analytics to combine user behavior and performance data.... The team set up real user monitoring and synthetic checks to measure site speed. After a backend update, they saw a 33% increase in conversion rate. Contentsquare made it easier for Specsavers to analyze data and work faster.

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Financial Services Case Studies and Customer Success Stories with Contentsquare

StoneX - Financial Services

Contentsquare helped StoneX after their website relaunch. StoneX used Contentsquare’s Experience Analytics, Heatmaps, and Session Replay to understand user behavior. The team found the visual browser... extension in Heatmaps easy to use. Integration with Google Analytics revealed client login issues. Many teams at StoneX now use Contentsquare to improve digital experience and connect clients to global markets.

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NatWest - Financial Services

Contentsquare helped NatWest improve its mobile and web app journeys. NatWest used Contentsquare’s Experience Analytics, Heatmaps, Session Replay, and AI to find and fix issues. The team found a high... drop-off in the mortgage application process. They used Session Replay to see users struggling with form errors and missing the ‘Continue’ button. NatWest added an auto-scroll feature to fix this problem. The number of Contentsquare users at NatWest grew by 50% between H1 and H2 2023.

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Admiral - Financial Services

Admiral used Contentsquare's Experience Analytics and Session Replay to improve digital quality assurance. The team wanted to give online customers the same high service as phone customers. They moni...tored 1000-1500 sessions monthly and scored each for quality. Contentsquare helped them quickly spot and fix issues, like a postcode error that affected 69% of users. This led to faster updates and a better digital experience for Admiral's customers.

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Leeds Building Society - Financial Services

Contentsquare helped Leeds Building Society improve conversion rates on key savings pages. The digital team used Journey Analysis and Heatmaps to find where users got stuck and frustrated. They redes...igned product pages and added a comparison tool. After these changes, average conversion rates increased by 40%, and some pages saw an 80% increase. Leeds Building Society relied on Contentsquare data to guide design decisions and test results.

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NatWest Group - Financial Services

Contentsquare helped NatWest Group improve its online mortgage calculator tool. The challenge was to increase agreement in principle (AIP) completions, which are key for their mortgage business. Cont...entsquare found that only 6% of users used the 'Compare' feature. They advised making the 'Get an Agreement in Principle' call to action more visible. NatWest Group made these changes and saw a 20% increase in AIP completions and an estimated £500k in extra revenue per year.

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OppLoans - Financial Services

Heap by Contentsquare helped OppLoans increase conversion rates by 5%. OppLoans needed a simple analytics tool to improve user attribution and funnel performance. The platform gave them real-time, de...tailed data without extra engineering work. They fixed a broken step in their funnel, leading to a seven-figure revenue boost. Faster partner onboarding brought over 2,000 more apps per partner.

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E*TRADE - Financial Services

Heap by Contentsquare helped E*TRADE's analytics team move away from slow, high-maintenance legacy analytics tools. The old system took up over half the team's time and delayed insights. With Heap's ...Autocapture, the team gained full control over event tracking. They no longer needed constant engineering support. This let them answer business questions faster and act on insights quickly.

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Automotive Case Studies and Customer Success Stories with Contentsquare

Autotrader - Automotive

Contentsquare helped Autotrader improve its retailer portal. Autotrader used Contentsquare's Experience Analytics, Heatmaps, and Journey Analysis to study user behavior. The team found that data was ...siloed and hard for retailers to find. Contentsquare showed where users struggled and which products were hard to access. This helped Autotrader understand and fix broken customer journeys in the portal.

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BYmyCAR - Automotive

BYmyCAR used the Contentsquare and Dexem integration to improve its website lead generation. The challenge was to convert more website visitors into leads for new and used car sales. With Dexem's cal...l tracking and Contentsquare's journey analysis, BYmyCAR identified which campaigns and website journeys led to phone calls. This insight helped them optimize campaigns and user experience. As a result, BYmyCAR doubled its conversion rate.

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Škoda - Automotive

Contentsquare helped Škoda improve their website experience. Škoda wanted more people to book test drives online. The team used Contentsquare's Experience Analytics, Heatmaps, and Journey Analysis to... find problems. They saw users missed the Toolkit and got lost on the site. After adding a sticky tools navigation, test drive visits went up by 40%. Visits to the Finance Calculator rose by 10%. Visits to 'Find a Retailer' and 'Car Configurator' also increased.

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ClickMechanic - Automotive

Hotjar by Contentsquare helped ClickMechanic collect user feedback and improve their website. They used surveys to find out why users were not booking. The team learned that pricing and mechanic visi...bility were key issues. Adjusting prices increased revenue by 60% in two months. Showing users their mechanic before booking raised conversions by 10%. Redesigning the landing page hero section led to a 15% conversion rate boost.

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Food & Beverages Case Studies and Customer Success Stories with Contentsquare

Co-op Food - Food & Beverages

Contentsquare helped Co-op Food understand their digital customers. The team needed a tool that was easy to use and quick to set up. Contentsquare's platform made it simple for many teams to use data.... The engineering team fixed site errors using session replay. UX teams used it to improve tests and features. Co-op Food saw an 11x ROI by making data easy for everyone to use.

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Huel - Food & Beverages

Heap by Contentsquare helped Huel increase new customer conversions by 30%. Huel used Heap to track user behavior and optimize their website. They improved A/B testing and personalization. Huel also ...saw a 15% decrease in subscription cancellations. The platform made it easier to share and trust data across teams.

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Ocado Retail - Food & Beverages

Contentsquare helped Ocado Retail improve its online grocery business. Ocado used Contentsquare’s Experience Intelligence platform to get better insights into customer journeys. The team ran a projec...t called Contentsquare Month to boost platform adoption and data-driven decisions. They used heatmaps and A/B testing to optimize their Christmas campaign page. As a result, Ocado saw a 6.3% increase in delivery slot bookings and a 60% rise in monthly Contentsquare users.

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Entertainment Case Studies and Customer Success Stories with Contentsquare

Buzz Bingo - Entertainment

Contentsquare helped Buzz Bingo move from gut-based decisions to data-driven product management. Buzz Bingo used Contentsquare to analyze user behavior and improve their website registration process.... They ran A/B tests comparing single-page and multi-step forms, finding the multi-step form increased completed registrations. Contentsquare's form analysis revealed high tap rates on a non-clickable bonus box, leading to a new clickable feature. This change improved the customer journey and supported Buzz Bingo’s goal of increasing registrations.

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DPG Media - Entertainment

Contentsquare helped DPG Media improve their A/B test win rate by 22%. DPG Media used Contentsquare's experience analytics, heatmaps, and journey analysis to understand user behavior. The team could ...find friction points and test better ideas. They used side-by-side heatmap analysis to see what worked. This led to more people signing up for subscriptions and better test results.

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PointsBet - Entertainment

Contentsquare helped PointsBet improve its online sports betting platform. PointsBet needed better insights than traditional analytics tools could provide. Contentsquare gave the team real-time, beha...vior-driven analytics. The UX team used features like session replay, heatmaps, and journey analysis. They found and fixed friction points in the wagering process. This led to a smoother, more engaging user experience.

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Utilities Case Studies and Customer Success Stories with Contentsquare

TotalEnergies - Utilities

Contentsquare helps TotalEnergies improve digital experiences for energy customers. The company faced challenges with market volatility, brand awareness, and digital acquisition. Contentsquare's Expe...rience Analytics and Session Replays give fast, unified insights into user behavior. The team quickly finds pain points and understands why they happen. This leads to better website optimization, higher customer satisfaction, and increased digital acquisition.

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Schneider Electric - Utilities

Contentsquare helped Schneider Electric improve their website user experience. The team used journey analysis, heatmaps, and session replay to find where users got stuck. They reduced customer center... calls about product information. Customer experience and Net Sentiment Score improved. More people across the company now use digital analytics tools.

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E.ON - Utilities

Contentsquare helped E.ON improve their digital experience analytics. E.ON wanted better insight into website user behavior and customer journeys. They chose Contentsquare for its strong data visuali...zations and easy integration with their feedback tools. The platform allowed different teams to access all relevant data in one place. E.ON can now see where bottlenecks happen and optimize their content for better results.

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Apparel & Fashion Case Studies and Customer Success Stories with Contentsquare

Björn Borg - Apparel & Fashion

Contentsquare helps Björn Borg grow its ecommerce business. The team uses Contentsquare's Experience Analytics, Session Replay, and Journey Analysis to understand customer behavior. They use Impact Q...uantification to measure how changes affect conversion rates. In 2023, online sales grew by almost 100%. Contentsquare gives the team more data and better insights to make decisions and drive results.

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CAMILLA - Apparel & Fashion

Contentsquare helped CAMILLA, an Australian luxury fashion brand, improve its ecommerce site. The team used Contentsquare's experience analytics, journeys, and heatmaps to find problems on product pa...ges. They saw mobile users struggled to find the 'Add to Cart' button and noticed high bounce rates. Contentsquare gave data-driven insights, leading to changes that made shopping easier and reduced user frustration. CAMILLA now makes decisions based on real customer behavior, not just intuition.

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Marketing and Advertising Case Studies and Customer Success Stories with Contentsquare

REO - Marketing And Advertising

Contentsquare helps REO improve customer experience for their clients. REO uses Contentsquare's Experience Intelligence platform to map customer journeys, analyze behavior with heatmaps, and replay u...ser sessions. These tools help REO find pain points and improve website performance. REO creates more accessible and responsive designs, leading to higher customer satisfaction and increased sales for their clients.

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Drumline Digital - Marketing And Advertising

Contentsquare helps Drumline Digital improve customer experience and lifetime value. Drumline Digital uses Contentsquare to track customer behavior and spot pain points on key pages. The team runs te...sts to see what works and builds strategies to boost conversion and retention. They use journey analysis, personalization, and experiments to help clients grow. The partnership lets Drumline Digital deliver better digital experiences for their clients.

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Government Administration Case Studies and Customer Success Stories with Contentsquare

IDM Südtirol - Government Administration

Contentsquare Sense helped IDM Südtirol improve its website user experience. The team needed a user-friendly analytics tool to make insights easy for everyone, not just experts. Contentsquare’s AI, S...ense, let all digital teams quickly analyze user behavior and find problems, especially on mobile. The platform sped up decision-making and made it easy to share insights. Team members could ask questions and get answers in seconds, helping them test ideas and make fast improvements.

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City of Paris - Government Administration

Contentsquare helped the City of Paris improve its website user experience. The communications department used Contentsquare to understand user behavior and optimize content. For the 2024 Olympic Gam...es landing page, Contentsquare's Heatmaps showed a 20.5% attractiveness rate for the map section. The team moved the map higher on the page, leading to more clicks and fewer calls to the event phone line. Contentsquare enabled data-driven decisions and supported digital transformation.

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Non-Profit Organization Management Case Studies and Customer Success Stories with Contentsquare

DonorsChoose - Non Profit Organization Management

Heap by Contentsquare helped DonorsChoose improve donor conversion and user retention. The team could measure product changes without extra analytics coding. Heap made data accessible to more staff, ...not just those with SQL skills. The donation funnel was tracked step by step, including errors. Customer support used Heap to see user actions and solve problems faster.

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Computer Software Case Studies and Customer Success Stories with Contentsquare

TechSmith - Computer Software

Hotjar by Contentsquare helps TechSmith build better products. TechSmith uses Hotjar to collect customer feedback and behavioral data. The team uses heatmaps and surveys to improve user experience an...d product design. Hotjar is easy to use and works across marketing, UX, and support teams. TechSmith makes fewer mistakes by using real data instead of assumptions.

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Design Case Studies and Customer Success Stories with Contentsquare

UX studio - Design

Hotjar by Contentsquare helped UX studio speed up research participant recruitment. Before, finding participants took 2–3 weeks. With Hotjar Interviews, it now takes just 1–2 days. The platform gives... access to a global pool of over 200,000 participants. UX studio can now find people with very specific profiles for their research. This helps them run better user interviews and testing for their clients.

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Health, Wellness and Fitness Case Studies and Customer Success Stories with Contentsquare

A Place for Mom - Health, Wellness And Fitness

Contentsquare helps A Place for Mom improve their website for caregivers. The team uses Contentsquare to see how visitors use the site and find problems fast. They use heatmaps to spot issues like ra...ge clicks and low CTA exposure. This lets them fix pages quickly and boost lead generation. The platform makes it easy for everyone to use data and make changes that drive revenue.

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Management Consulting Case Studies and Customer Success Stories with Contentsquare

Management Consulting Company - Management Consulting

Heap by Contentsquare helped a global management consulting company improve access to product data. The company used Heap to give product, IT, and marketing teams better insights. Before Heap, tracki...ng data was slow and hard. Heap's Autocapture feature made it easy to collect and analyze data. Teams now spend less time setting up tracking and more time using insights to improve products and services.

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Education Case Studies and Customer Success Stories with Contentsquare

Charles Sturt University - Education

Contentsquare helped Charles Sturt University improve its student application process. Many students started applications on mobile but did not finish. Using Contentsquare’s Journey Analysis and Heat...maps, the university found that almost 30% of users left at the application login page. The main problems were hidden buttons, too much text, and confusing layout. Fixing these issues led to a $6.7 million revenue boost.

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Real Estate Case Studies and Customer Success Stories with Contentsquare

Zoopla - Real Estate

Contentsquare and Optimizely help Zoopla build a strong personalization strategy. Zoopla uses data, journey mapping, experimentation, and automation to improve user experience. The platforms give Zoo...pla’s digital teams fast access to insights and remove analytics bottlenecks. Personalization makes the Zoopla portal easier to use and increases customer retention. Zoopla focuses on using first-party data and clear communication to build trust with users.

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Insurance Case Studies and Customer Success Stories with Contentsquare

nib - Insurance

Contentsquare helped nib improve its digital platform for health and medical insurance customers. nib wanted to understand why users struggled to find information and optimize the online experience. ...Contentsquare gave nib's teams detailed insights into user behavior, making it easier to spot problems and test changes. The platform's easy interface and deep analytics let teams across IT, marketing, and content quickly access the data they needed. This led to better customer journey mapping and more effective website improvements.

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Consumer Goods Case Studies and Customer Success Stories with Contentsquare

Diptyque - Consumer Goods

Contentsquare helped Diptyque improve its website and business culture. Diptyque used Contentsquare’s experience analytics, journey analysis, heatmaps, and session replay. The digital team gained dee...p insights into user behavior and website performance. They saw a 31% drop in exit rate for new users on the checkout page. Mobile user conversion rate on checkout rose by 9%. Checkout page loading time was cut by 50%. Teams across Diptyque now use Contentsquare to make data-driven decisions.

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Information Technology and Services Case Studies and Customer Success Stories with Contentsquare

Crunchbase - Information Technology And Services

Heap by Contentsquare helped Crunchbase understand user behavior on their platform. Before Heap, Crunchbase struggled to track user actions and relied on slow, manual analytics tools. Heap gave them ...automatic tracking and a complete dataset. The team could segment users, explore behavior, and answer new questions. This improved their ability to target users and optimize product development.

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Internet Case Studies and Customer Success Stories with Contentsquare

Brand24 - Internet

Hotjar helped Brand24 find why users left their sign-up form. Session Replay showed that a promo code field confused users and caused them to leave. Users also clicked around the page, distracted by ...extra links. Brand24 removed the promo code field and distractions. This led to nearly 300% more conversions on their site.

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Manufacturing Case Studies and Customer Success Stories with Contentsquare

HARTING - Manufacturing

Contentsquare helped HARTING improve their product detail pages (PDPs). HARTING used Journey Analysis and Heatmaps to find pain points. They redesigned PDPs with a sticky info box, matching products,... and better download sections. After these changes, PDP downloads increased by 38%. The new matching products feature got 4% of PDP clicks and over 30,000 monthly views.

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Other Industry Case Studies and Success Stories with Contentsquare

Homair - Travel & Hospitality

Contentsquare and AB Tasty help Homair improve its online booking experience. Homair uses Contentsquare to find website issues and AB Tasty to run A/B tests. The team fixes technical and design probl...ems, then checks results with Contentsquare. They also test different messages for visitors from SEO, social media, and paid ads. This lets Homair make data-driven changes and give customers a better booking journey.

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Atlantis Dubai - Travel & Hospitality

Contentsquare helped Atlantis Dubai improve their digital guest experience. Atlantis Dubai needed better insights into how users moved across their three websites. Contentsquare’s Experience Analytic...s, Journey Analysis, Session Replay, and Heatmaps gave the team clear data and easy-to-use dashboards. The team could see how guests interacted with each site and answer questions fast. Atlantis Dubai praised Contentsquare for strong support and helpful features.

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Forge Holiday Group - Travel & Hospitality

Contentsquare Experience Analytics helped Forge Holiday Group improve its digital experience. The team used insights to identify friction in the Forest Holidays checkout process. They ran A/B tests, ...removing unnecessary content and reordering page elements. Results included a 6.5% drop in payment page exits, a 7.5% rise in call-to-action interactions, and a 5.3% boost in funnel completion. The changes made the checkout process easier for customers.

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NerdCow - Technology

Hotjar by Contentsquare helped NerdCow improve The Transport Library’s website. The team used session replay to see users struggle with a complex search bar. They simplified the search, added an ‘Upl...oaded’ badge for new products, and tagged viewed items. Surveys showed users forgot to check out, so NerdCow set up abandoned cart emails and reminders. These changes led to a 300% increase in the client’s conversion rate in just two weeks.

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Royal Caribbean International - Travel & Hospitality

Contentsquare helped Royal Caribbean International improve its mobile booking experience. The team used Experience Analytics, Heatmaps, and Session Replay to find friction in the mobile checkout proc...ess. They discovered that an autofill feature was causing lower conversion rates. After making changes based on Contentsquare insights, Royal Caribbean saw a 4% increase in mobile conversion rate. The company also reduced bounce and abandonment rates and improved customer satisfaction.

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Sonepar - B2b

Contentsquare helped Sonepar increase its platform adoption rate by over 300%. Sonepar wanted to create a seamless omnichannel experience for its customers across 40 countries. The company used Conte...ntsquare’s experience analytics to understand customer behavior at every touchpoint. This allowed Sonepar to find friction points and improve the customer journey. As a result, Sonepar made smarter, data-driven decisions and connected its digital and physical channels.

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Klaviyo - Technology

Heap by Contentsquare helped Klaviyo unlock data for their whole company. Before Heap, Klaviyo used Google Analytics but could only see basic numbers. They needed deeper insights and easier funnel tr...acking. Heap's automatic data collection and retroactive analysis let them answer more questions and see trends. The marketing team used Heap to track where users came from and which platforms led to paying customers. They also linked A/B testing data to product behavior, helping them find the best campaigns.

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RingCentral - B2b

Contentsquare Experience Analytics helped RingCentral understand user behavior on their website. RingCentral faced high website traffic but low conversions and needed better insights. Contentsquare g...ave them a full view of customer journeys and website interactions. Using these insights, RingCentral improved their lead capture form and saw a 25% increase in conversion rate. Contentsquare now guides their key business decisions.

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easyJet holidays - Travel & Hospitality

easyJet holidays used Contentsquare’s Experience Intelligence platform to improve their digital customer experience. They wanted to make data-driven decisions and optimize user journeys. Contentsquar...e helped them gather customer feedback and analyze user behavior. The team fixed issues with the mobile shortlist function after discovering users had trouble finding and using it. As a result, they saw a 3.6% increase in average cart spend and an 82.5% boost in conversions.

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Thalys (Eurostar) - Travel & Hospitality

Contentsquare helped Thalys (Eurostar) improve their website using experience analytics, journey analysis, session replay, and heatmaps. Thalys found that a commercial banner had low exposure and tha...t payment method messaging confused users. They moved the banner higher and removed confusing payment information. Conversion rates increased by over 500%, from 2.9% to 17.4%. Banner exposure rose by 265%, and click recurrence dropped by 49%.

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Center Parcs - Travel & Hospitality

Contentsquare helped Center Parcs redesign their website using data from Experience Analytics, Heatmaps, Journey Analysis, and Session Replay. The team focused on making the 'Number of Rooms' filter ...easier to find and use. This change made it simpler for customers to search for holiday properties. The new design led to a $22.5 million increase in annual revenue, a 5% rise in overall conversions, a 46% boost in mobile conversion rate, and a 118% jump in mobile revenue.

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Fivetran - Technology

Heap by Contentsquare helped Fivetran understand user behavior in detail. Fivetran switched from their old analytics tool to Heap by Contentsquare. They wanted better self-serve analytics, to find fr...iction points, and to know what drives users to their product. Heap by Contentsquare gave Fivetran deep insights and made it easier for product and marketing teams to use data. Fivetran saw increased customer engagement and a stronger data-driven culture.

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DashThis - Technology

Hotjar by Contentsquare helped DashThis improve their onboarding funnel and customer satisfaction. DashThis used Hotjar to understand user behavior and gather feedback. They made small changes to the...ir onboarding process. As a result, onboarding funnel completion increased by 50%. Customer satisfaction rose by 140%. DashThis also created new features and improved their product.

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HeyOrca - Technology

Hotjar by Contentsquare helped HeyOrca improve customer visibility and fix bugs. HeyOrca needed a better way to track customer feedback and user engagement as their customer base grew. They used Hotj...ar to watch how users interacted with their app and quickly found and fixed a bug that had caused issues for over a month. After making UX improvements, HeyOrca used the NPS Survey tool and received a score of 54, with 65% of users classified as promoters. The team now relies on Hotjar for ongoing customer success.

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Ryanair - Travel & Hospitality

Hotjar by Contentsquare helps Ryanair collect customer feedback with surveys. Ryanair uses open-ended questions to find pain points and then closed-ended questions for deeper insights. They survey 20...% of their 1.8 million daily website visitors at key stages like booking and check-in. The team tracks ease of use, satisfaction, and barriers to purchase. Survey results help Ryanair improve user experience and report trends to stakeholders.

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Customer Success Stories of Contentsquare

 

Audi Boosts Product Page Conversions by 7% Using Contentsquare

Audi Boosts Product Page Conversions by 7% Using Contentsquare

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