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Retail Case Studies and Customer Success Stories with Community Sift
s.Oliver
- Retail
- Large
Rottendorf, Germany
Microsoft Advertising helped s. Oliver achieve a 27% conversion rate with impression-based remarketing. The campaign ran during a 14-day holiday...peak, targeting both loyal and new customers. s.Oliver used online video ads and data-driven insights to boost brand awareness and emotional engagement. The campaign delivered a 10% lower CPM and 50x higher CTR than other platforms. Impression-based remarketing lists linked upper funnel awareness to lower funnel performance.
Darmarsklep. pl used Microsoft Advertising to boost their online sales. They launched full-funnel campaigns and set up conversion tracking. In...just four months, their ROAS jumped from 188% to 865%. Client revenues also grew by 2.5%. The team plans to keep using Microsoft Advertising for future growth.
Liverpool used Microsoft Advertising to boost sales during their three-day "La Venta Nocturna" event. They set up separate Search campaigns... for Brand and Non-Brand tactics. They also used a Performance Max campaign to support their Shopping campaigns. Liverpool exceeded their revenue target by 128%. Their campaigns increased both revenue and return on ad spend.
Samsung Electronics Germany
- Consumer Electronics
- Very Large
Suwon, South Korea
Samsung Electronics Germany used Microsoft Advertising's Performance Max and Copilot to boost e-commerce campaigns. During Black Friday 2024, their ROAS... more than doubled and conversion rates stayed strong. They increased ad investment by 260% while keeping stable ROAS. Click-through rates rose 2.8x since 2022, and conversion volume grew each year. Copilot cut reporting time by 35%, helping Samsung make faster, data-driven decisions.
Hospitality Case Studies and Customer Success Stories with Community Sift
Villa Finder
- Hospitality
- Small
Singapore, Singapore
Villa Finder used Microsoft Advertising and InMobi Advertising to boost direct bookings for its premium villa rentals. The company faced... low conversion rates due to premium pricing and seasonal booking drops. By using Responsive Search ads, Multimedia ads, and Audience Ad campaigns, Villa Finder targeted high-intent audiences and optimized costs. The campaign led to a 25% increase in conversions and a 52% lift in clicks. Microsoft Advertising helped maintain strong performance even during seasonal lows.
Education Case Studies and Customer Success Stories with Community Sift
Laureate Education
- Education
- Large
Baltimore, USA
Laureate Education used Microsoft Advertising’s Search Ads to boost student enrollment for its universities in Mexico. The team focused on... a lower-funnel strategy to target high-quality leads. This approach generated over 15,000 incremental leads while keeping cost per acquisition below the market average. The campaign also improved conversion rates, leading to increased ad investment. Microsoft’s advanced targeting helped Laureate Education reach more qualified students efficiently.
St John Ambulance
- Non Profit Organization Management
- Large
London, UK
St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.
RelevanC
- Information Technology And Services
- Medium
Paris, France
RelevanC used Microsoft Invest DSP with GreenMetrics and Impact+ to cut carbon emissions in digital ad campaigns. They tested Wi-Fi... versus Edge, device types, and targeted low carbon sites. Power use dropped by 8.2x for IAB formats and 6.6x for video. GEF emissions fell by 10x for IAB and 6.8x for video. Click-through rates rose 9x on IAB formats. Ad performance stayed strong while lowering environmental impact.
Pharmaceuticals Case Studies and Customer Success Stories with Community Sift
Telfast
- Pharmaceuticals
- Large
Telfast used Microsoft Curate and a custom algorithm to improve allergy season advertising. Hearts & Science integrated real-time pollen data... and postcode targeting for precise messaging. The campaign reduced line items from 250 to 14, cutting media waste. Telfast updated data twice an hour and minimized reliance on third-party cookies. The result was more impactful ads in high-pollen areas and better campaign efficiency.
Pentagon awards Microsoft $9.7 billion software contract
The U. S. Department of Defense awarded Microsoft a $9.69 billion contract to consolidate software licenses, streamline procurement, and reduce...costs across military and intelligence agencies. This five-year Core Enterprises Technology Agreement includes Microsoft 365, cloud services, and software assurance, enhancing Microsoft's role in government technology infrastructure and cybersecurity.
Pentagon awards Microsoft $9.7 billion deal in bid to cut costs, end license sprawl
The Pentagon has awarded Microsoft a $9. 7 billion contract to consolidate its software licenses across military services, aiming to...reduce costs and eliminate redundant spending. This five-year agreement, known as the Core Enterprise Technology Agreement, integrates Microsoft 365 and other cloud services into a single contract, leveraging the department's purchasing power.
Microsoft has collaborated with Beca to enhance the New Zealand Geotechnical Database (NZGD) by integrating AI capabilities. Hosted on Microsoft's... Azure platform, the upgraded NZGD now allows users to navigate and query complex geotechnical data using natural language, powered by OpenAI's GPT-5.1. This advancement aims to improve data accessibility, scalability, and security, facilitating smarter decision-making in geotechnical projects.
Microsoft says it has over 20M paid Copilot users, and they really are using it
Microsoft reports that its AI tool, Copilot, integrated into Microsoft 365 apps, now has over 20 million paid enterprise users. CEO Satya Nadella... highlighted significant customer engagement, with companies like Bayer and Accenture adopting thousands of seats. Copilot's usage is growing, with a 20% increase in queries per user. The tool supports multiple AI models and recently introduced agentic capabilities for enhanced document interaction.
Accenture Complete's Largest Microsoft AI Rollout to Staff
Accenture has completed the largest enterprise deployment of Microsoft 365 Copilot, integrating it across its 743,000-strong workforce. This AI rollout... has significantly boosted productivity, with 97% of employees completing tasks 15 times faster. The phased implementation included comprehensive training and governance frameworks, embedding Copilot into Microsoft applications like Outlook and Teams. This initiative enhances Accenture's operational workflows, sales intelligence, and customer engagement strategies.
Two-minute savings per call is just the beginning: Spark transforms workflows with Microsoft Copilot
Spark has transformed its workflows by deploying Microsoft Copilot, resulting in significant efficiency gains. The AI-powered assistants, integrated with Spark's... systems, save up to two minutes per call and handle 20,000 internal queries monthly, reducing operational team queries by 60%. This strategic partnership with Microsoft enhances productivity and consistency, with AI now supporting various business functions, including customer service and software development.
From prompts to partnership: How LTMs Rajesh Kumar collaborates with Microsoft 365 Copilot
LTM's CIO, Rajesh Kumar, has deepened his collaboration with Microsoft 365 Copilot, evolving from simple prompts to complex AI-driven workflows. This partnership has... enhanced productivity and fostered a culture of AI adoption within LTM. Kumar's initiatives include department-specific Copilot sessions and hackathons to explore Microsoft Copilot Studio, enabling the creation of AI-powered agents for talent matching and project staffing.
Help on the line: How a Microsoft Teams support call led to compromise
Microsoft Incident Response investigated a cyberattack involving Microsoft Teams voice phishing, where a threat actor impersonated IT support to gain remote access. The attack exploited... trust and collaboration tools, leading to a compromise of corporate credentials. Microsofts DART team quickly contained the threat, preventing further damage and securing the environment. Recommendations include tightening external collaboration and reviewing remote access tool usage to mitigate such risks.
The Australian Department of Finance has renewed its agreement with Microsoft, making Microsofts desktop, cloud, and AI services the standard operating environment for the government for the next five years. This deal ensures... Microsofts productivity tools remain integral to government operations.
Dstny Microsoft Teams integration Facilitates 445 Million Calls in 2025 as Platform Adoption ...
Dstny's Call2Teams middleware for Microsoft Teams facilitated 445 million calls in 2025, showcasing the platform's reliability and scale. This integration highlights... Dstny's strong adoption of Microsoft Teams, contributing to a 75% year-over-year increase in fully managed UCaaS adoption. The integration underscores Dstny's role in enhancing business communications through Microsoft Teams.
ADEZZ cultivates growth and innovation with Dynamics 365 | Microsoft Customer Stories
ADEZZ, a Dutch manufacturer, implemented Microsoft Dynamics 365 Sales and Contact Center, along with Microsoft 365 Copilot, to unify CRM capabilities, enhance multilingual support, and improve customer service. This deployment increased... ADEZZ's first-contact resolution rates, reduced call abandonment, and streamlined quotation tracking, supporting their growth goals and expanding their multilingual capabilities across five countries.
University of South Carolina pioneers AI innovation with Microsoft 365 Copilot
The University of South Carolina has deployed Microsoft 365 Copilot to enhance efficiency and streamline operations across its campus. This AI-driven solution... has saved faculty and students significant time, with 84% reporting savings of 1-5 hours weekly. The initiative supports learning, teaching, and administrative tasks, while also preparing students for AI-driven workplaces through workshops and an AI Certificate Program.
Colonial First State expands AI tools to boost service & advice
Colonial First State is enhancing its operations by implementing generative AI tools in partnership with Avanade and Microsoft. The initiatives include... a GPT-4-powered chatbot, a Retrieval-Augmented Generation assistant, and a Feedback Analysis tool using Azure OpenAI and Microsoft Power BI. These tools aim to improve customer service and advisor support, with 75% of staff using Microsoft Copilot for Microsoft 365. The company plans to expand its AI Centre of Excellence for more complex use cases.
PUMA makes tracks to cloud - based telephony on Microsoft Teams
PUMA is transitioning its telephony infrastructure to a cloud-based system using Microsoft Teams, facilitated by LoopUp. This move aims to... replace legacy systems with a scalable, cost-effective voice platform, enhancing global operations. Deployments have been completed in Australia and New Zealand, with further plans for the Asia-Pacific region. The initiative aligns with PUMA's shift to cloud-first collaboration tools.
SIS , LLC Announces Successful Go - Live of CRB on Microsoft Dynamics 365 and SIS Construct 365 Project Cost Management
SIS, LLC announced the successful go-live of CRB Group on Microsoft Dynamics 365 and SIS Construct 365 Project Cost Management. This implementation enhances... CRB's project management capabilities, providing real-time data integration across financials and supply chain operations. The solution supports CRB's growth strategy by improving efficiency and profitability in its engineering and construction projects.
Mercedes - Benz Incorporating Updated Microsoft Teams In Its Vehicles
Mercedes-Benz is integrating an updated version of Microsoft Teams into its vehicles, allowing drivers to join meetings with enhanced safety features. The integration includes... Microsoft Intune for secure business data access and Microsoft 365 Co-Pilot for voice-activated productivity tasks. This collaboration aims to transform vehicles into a third workspace, aligning with trends towards autonomous driving.
Director - General launches CertusCare Pilot , embracing AI for a modern workforce
FAO launched CertusCare, an AI-powered HR chatbot integrated into Microsoft Teams, enhancing employee access to HR services. This initiative marks... a significant step in FAO's digital transformation, offering multilingual support and 24/7 availability, and aims to improve workplace interactions and service delivery.
