Center for Environmental Health (CEH)
- Non Profit Organization Management
- Small
Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact easily. This streamlined their communications and maximized their reach.
Center for Environmental Health (CEH)
- Non Profit Organization Management
- Small
Cision Communications Cloud helped the Center for Environmental Health boost outreach efficiency by 40%. The nonprofit doubled its response rates... and gained 75% more visibility with stakeholders. CEH replaced manual spreadsheets with Cision's media database and analytics tools. The team now targets journalists better and measures PR impact for board and donor reporting. Cision streamlined communications, letting CEH focus on public health advocacy.
Kringle Industries
- Non Profit Organization Management
Cision Communications Cloud helped Kringle Industries track public sentiment about Santa Claus. The team replaced their outdated Clausometer with advanced... media monitoring and analytics. They used Cision to access influencer databases and run an integrated marketing campaign. The campaign targeted children under 12 and their parents. Kringle Industries promoted a research study showing positive outcomes for children who received Santa's gifts. Cision enabled better outreach to media and social influencers, boosting holiday cheer and brand awareness.
Center for Environmental Health (CEH)
- Non Profit Organization Management
- Small
Oakland, USA
Cision Communications Cloud helped the Center for Environmental Health (CEH) boost outreach efficiency by 40%. CEH doubled their response rates... and gained 75% more visibility with targeted media lists and real-time contact updates. The nonprofit replaced manual spreadsheets with automated tools, saving time for their small team. CEH now tracks PR impact and reports results to stakeholders using Cision's analytics. The solution supports their mission to protect public health by improving communications.
Banking Case Studies and Customer Success Stories with Cision Media Relationship Management
Simmons Bank
- Banking
- Large
Cision helped Simmons Bank upgrade their newsroom and investor relations websites. Simmons Bank gained 100% visibility on website analytics, moving... from no measurement to full digital tracking. The new content management system lets their team publish updates faster and with more control. Support response time improved by 10x compared to their previous vendor. Simmons Bank now saves time and resources while telling better brand stories online.
Cision helped Simmons Bank upgrade their newsroom and investor relations websites. The bank gained 100% visibility on website analytics, moving... from no measurement to full digital insight. Simmons Bank now publishes content faster and enjoys ten times quicker support response. The new platform lets them control storytelling and host successful earnings events. Their team saves time and resources with an easy-to-use content management system.
Cision helped Simmons Bank upgrade their newsroom and investor relations websites. The bank needed better content control, faster updates, and... analytics. Cision delivered a new platform with robust analytics, enabling 100% visibility into website performance. Simmons Bank now publishes updates quickly and enjoys ten times faster support response. Their team can focus on storytelling and stakeholder engagement using new digital tools.
Hospitality Case Studies and Customer Success Stories with Cision Media Relationship Management
Design Hotels
- Hospitality
Cision Communications Cloud helped Design Hotels share unique stories from its global hotel portfolio. The platform let them pitch stories... and set up one-on-one meetings with journalists. Design Hotels built VIP lists to target high-profile media. They also created a multimedia newsroom using Cision. This improved their global PR and storytelling.
Apple Leisure Group (ALG Vacations)
- Hospitality
- Large
Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence... for future travel. They used a multi-channel, integrated campaign to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.
Apple Leisure Group faced a major challenge when COVID-19 halted travel and created uncertainty for customers. They used Cision MultiVu’s... Catalyst Interactive Experience and Communications Hub to engage travelers and gather insights, reaching over 16,000 page views in 30 days. A Virtual Media Tour and Facebook Live events showed safety measures and reassured clients. Their campaigns earned over 15 million impressions and 647 airings. ALG maintained strong client relationships and positioned themselves as a trusted travel resource during the pandemic.
Financial Services Case Studies and Customer Success Stories with Cision Media Relationship Management
MoneyGram
- Financial Services
- Large
PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire's distribution and content audit services to... improve visibility and editorial pickup. The team learned SEO and multimedia best practices. MoneyGram saw more than double the increase in story pickups. The partnership increased credibility and content discoverability.
PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire distribution to improve content visibility and... editorial coverage. PR Newswire performed a content audit and shared SEO best practices. MoneyGram saw more than double the increase in story pickups. The partnership increased credibility and discoverability for MoneyGram's communications.
PR Newswire helped MoneyGram boost press release engagement by 150%. MoneyGram used PR Newswire’s content audit and best practices to... improve visibility and editorial pickup. The team learned to use multimedia, SEO, and keyword strategies for better results. MoneyGram saw more than double the increase in story pickups. The company valued the tailored feedback and expert consultation.
Consumer Goods Case Studies and Customer Success Stories with Cision Media Relationship Management
Oofos
- Consumer Goods
- Medium
Cision helped Oofos bring PR in-house and streamline communications. The platform's media database, email distribution, and analytics tools made campaign... execution and reporting easier. Oofos achieved over a 40% open rate on a recent campaign, gaining earned media coverage and new editor connections. Cision's analytics feature tracks mentions, reach, and sentiment, saving hours each day. The platform improved efficiency and campaign results for Oofos.
Cision MultiVu helped Kohler adapt to a virtual CES in 2021. Kohler needed to engage media and consumers remotely after... the event went online. The solution included a virtual booth, a virtual press day, and exclusive content. Kohler generated more earned media than previous years and reduced costs. This case highlights success in campaign and event analysis for consumer goods.
Cision Comms Cloud and Cision Insights helped pladis improve global brand visibility and real-time communications. pladis used the platform to... monitor media, analyze data, and support local teams with fast, actionable insights. The solution enabled better targeting of media outreach and measurement across all channels. The partnership made communications more dynamic and responsive, with deep insights into key influencers. pladis now acts faster and more effectively in global PR efforts.
Information Services Case Studies and Customer Success Stories with Cision Media Relationship Management
Ellisphere
- Information Services
- Medium
Paris, France
Cision's multichannel news release and guaranteed paid placement helped Ellisphere boost campaign engagement by 48% and 35% across two campaigns. The MNRs attracted... over 11,000 unique visitors and hundreds of downloads, shares, and clicks. Each campaign achieved more than 250,000 impressions on major French media sites. Ellisphere overcame email deliverability issues and expanded its brand awareness using multimedia press releases and native ad placements. The new approach ensured fast, broad visibility for their news and services.
Ellisphere is a French company with 125 years of experience. They provide business data services. They focus on data marketing,... analysis, risk management, and compliance.
Automotive Case Studies and Customer Success Stories with Cision Media Relationship Management
Ford Motor Company
- Automotive
- Very Large
Cision supported Ford Motor Company in launching the Mustang Mach-E, their first all-electric vehicle. The PR campaign drove 2.5 million... site visits in two months and filled First Edition reservations on Ford.com. Ford ranked among the top 10 Google Search topics during launch. The campaign boosted brand awareness and sentiment, especially with Gen-Z. Cision's platform helped Ford prove PR ROI and manage earned media.
Ford used Cision's data and insights tools to launch the Mustang Mach-E. The team aimed to drive online reservations and... boost positive media coverage. They achieved a 0.99% earned media conversion rate, surpassing their 0.7% goal. The campaign generated 2 billion in media reach and 2.5 million site visits in two months. Nearly 70% of people aware of the launch linked the Mach-E to Ford.
Uber
- Transportation/Trucking/Railroad
- Very Large
San Francisco, USA
Uber faced repeated cyberattacks that threatened its brand reputation. The company worked with Cision Insights to quickly develop crisis communications.... Cision helped Uber create targeted messaging for key audiences. This approach aimed to reduce reputational damage and rebuild trust. Uber’s response is an example of strong crisis management using media monitoring and analytics.
Airline industry (Lufthansa, Qantas, Delta)
- Transportation/Trucking/Railroad
- Very Large
Cision Insights helped major airlines like Lufthansa, Qantas, and Delta manage a social media crisis. When travelers complained online, media... coverage quickly grew. Cision provided data-driven insights to track where complaints appeared and how media responded. Airlines that communicated clearly with customers received positive feedback, even during delays. The case shows how real-time analytics can turn a crisis into a brand opportunity.
Marketing and Advertising Case Studies and Customer Success Stories with Cision Media Relationship Management
The Abbi Agency
- Marketing And Advertising
The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's media monitoring tools... to find high-traffic stories and re-pitch outlets, driving more website visits. The agency also tracked and proved an increase in CarmelCalifornia.com's Domain Authority using Cision. This approach helped them show real results for their client. Cision supported their integrated communications plan with actionable insights.
Russo Partners, LLC
- Marketing And Advertising
- Small
Cision helped Russo Partners, LLC improve their PR strategy. The firm used Cision for advanced analytics and media outreach. Cision... made it easy to generate analytic reports for clients. This helped Russo Partners show value and ROI in public relations. Cision also boosted event attendance by helping find relevant reporters. Russo Partners trusts Cision for reliable news distribution and high-quality service.
Food & Beverages Case Studies and Customer Success Stories with Cision Media Relationship Management
Bacardi
- Food & Beverages
- Large
Cision supported Bacardi's Good Spirited CSR initiative with media monitoring and analytics. Bacardi aimed to boost internal and external awareness... of its sustainability efforts, engaging nearly 5,500 employees and launching in 170 markets. Cision provided bi-yearly insights reports and tracked press release performance and earned media coverage. Bacardi saw increased stakeholder buy-in and more media opportunities through targeted communications and robust measurement.
Computer Software Case Studies and Customer Success Stories with Cision Media Relationship Management
Adobe
- Computer Software
- Very Large
San Jose, USA
Adobe used Cision to improve PR efficiency and ROI. They consolidated media monitoring to Cision, which captured 82% of all... content. Adobe cut research reports by 25% and reduced agency hours and costs by 67%. The new approach focused on quality coverage and C-suite engagement. This led to better marketing decisions and improved return on investment.
Hospital & Health Care Case Studies and Customer Success Stories with Cision Media Relationship Management
UMass Memorial Health Care
- Hospital & Health Care
- Very Large
Cision Comms Cloud helped UMass Memorial Health Care reach its goal of 100 positive news stories each year. The media relations... team used the platform to research media outlets, target pitches, monitor coverage, and manage PR campaigns. Cision's media database and analytics tools, plus PR Newswire and HARO integration, made it easier to contact journalists and share stories. UMass Memorial now meets its annual news coverage goal before summer. The platform supports advanced PR campaign management for large healthcare organizations.
Retail Case Studies and Customer Success Stories with Cision Media Relationship Management
Indiska
- Retail
- Large
Indiska used the Flowbox platform to add user generated content (UGC) to their online store. They wanted to inspire shoppers... and boost online sales, as impulse buys online were much lower than in stores. Flowbox let Indiska show customer photos on product pages and make their Instagram feed shoppable. This increased time on site by up to 80%. Indiska saw higher click-through and conversion rates, plus saved time and money on content creation.
Center for Environmental Health
- Health, Wellness And Fitness
The Center for Environmental Health improved their communications with Cision's tools. They increased outreach efficiency by 40%. They doubled their... response rates. They gained 75% more visibility to stakeholders. Cision's tools helped them target the right audience and measure their impact.
Insurance Case Studies and Customer Success Stories with Cision Media Relationship Management
ProSight Specialty Insurance
- Insurance
- Medium
Cision helped ProSight Specialty Insurance improve media results and save six figures. ProSight used Cision’s media monitoring, PR Newswire distribution,... and media contact database. The company needed a strong communications strategy after going public. Cision’s tools let them measure impact and build a PR framework for 2021. ProSight gained insights to better serve customers and prove ROI.
Government Administration Case Studies and Customer Success Stories with Cision Media Relationship Management
Ontario College of Social Workers and Social Service Workers
- Government Administration
- Medium
Toronto, Canada
Cision helped the Ontario College of Social Workers and Social Service Workers move from manual media monitoring to real-time awareness. The communications team... now uses Cision’s platform for media monitoring, social listening, and AI-powered content summaries. This shift reduced time spent on repetitive tasks and improved internal alignment. Press releases reach key audiences faster with PR Newswire and SocialBoost. The team now completes tasks in minutes instead of hours, staying prepared and informed in a regulated sector.
Cision helped CEVA boost investor engagement with a multimedia earnings distribution plan. CEVA used PR Newswire to share infographics and... detailed tables in their earnings releases. The first infographic release saw 230% more views than the previous quarter. CEVA reached more investors and improved industry awareness. The company values Cision’s one-stop shop approach for investor relations.
