Cision Media Relationship Management: Use-Cases, Insights and Reviews | 2026 Cuspera

UMass Memorial Health Care used Cision Comms Cloud to boost positive media coverage. The media team aimed to generate 100 good news stories each year, despite being only four people and facing tough ...competition for attention. With Cision, they reached their annual goal before summer. Their stories appeared in major outlets like the Boston Globe and The New York Times. The platform helped them target the right reporters and manage PR campaigns more effectively.
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Tom Smith used HARO, a Cision company, for over 10 years to boost PR and communications. He generated several million dollars in earned media for FMI Corporation and hundreds of thousands for Anua In...ternational, all without a PR budget. HARO helped him connect with journalists and build a large network. As a one-person marketing team, he secured major media coverage and wrote 1,500 articles for DZone.com. His work contributed to a successful company sale.
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The Abbi Agency used Cision to launch a digital-first PR strategy for Visit Carmel. They leveraged Cision's monitoring tools to find high-traffic media coverage. The agency re-pitched those outlets w...ith new stories to boost website visits. Cision also helped them track and prove increases in domain authority for CarmelCalifornia.com. This approach drove more traffic and measurable results for their client.
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Small Dog Creative used Cision to expand their PR services. They built media lists and distributed press releases for clients. Cision helped them track open rates and coverage. The platform made it e...asy to access contacts and outlets. As a result, they earned more media coverage and special feature stories for clients. Cision became essential for their PR and communications work.
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SickKids Foundation used Cision to improve its fundraising communications. The team cut time spent on daily monitoring reports by 50%. They customized Cision’s monitoring tools for different needs. C...ision Insights gave them deep competitive analytics. This helped SickKids maximize reach and fundraising opportunities.
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Cision helped Sage Growth Partners boost media pickups by 82% for one healthcare client. The agency used Cision’s Communications Cloud to target healthcare influencers and track engagement. PR Newswi...re distribution led to over 2,100 placements and national coverage for another client. Sage Growth Partners reached the 93rd percentile for press release engagement in healthcare news. The platform enabled better audience targeting, personalized outreach, and measurable campaign results.
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