Cision Media Relationship Management: Use-Cases, Insights and Reviews | 2026 Cuspera

CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.
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Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.
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Cision's analytics platform helped Ford Motor Company launch the Mustang Mach-E. The team aimed to drive online reservations and achieve an earned media conversion rate of 0.7% or higher. They used o...rganic SEO, targeted media lists, and social media engagement to boost awareness and site traffic. Ford reached 1 billion in media coverage, with over 30% positive tone, and increased female readership to 37%. The campaign also achieved record site traffic for a new vehicle landing page.
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Cision MultiVu helped Apple Leisure Group adapt during COVID-19. ALG used an interactive quiz and a communications hub to engage travelers, gaining over 16,000 page views in 30 days and reaching 20+ ...countries. A virtual media tour earned 15.6 million impressions and 647 airings. ALG built trust and kept client relationships strong in a tough year.
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Ellisphere is a French company with 125 years of experience. They provide business data services. These include data marketing, analysis, risk management, and compliance.

The Center for Environmental Health (CEH) improved their communications strategy with Cision's tools. They increased outreach efficiency by 40% and doubled response rates. Visibility to stakeholders ...rose by 75%. CEH used Cision's Communications Cloud to streamline processes and target the right audience.
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