Cision Media Relationship Management: Product updates, Customer stories, and Insights | 2026 Cuspera

The Center for Environmental Health improved their communications with Cision's tools. They increased outreach efficiency by 40%. They doubled their response rates. They gained 75% more visibility to... stakeholders. Cision's tools helped them target the right audience and measure their impact.
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CEVA used PR Newswire and Cision services to boost investor awareness in the semiconductor IP sector. The company faced challenges explaining its high P/E ratio and building brand visibility. CEVA ad...opted multimedia assets and infographics in earnings releases to make financial data clear for investors. This approach increased investor and industry interest. CEVA also used webcasts and conference calls to engage its audience.
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Cision supported Bacardi's Good Spirited CSR initiative with media monitoring and analytics. Bacardi aimed to boost internal and external awareness of its sustainability efforts, engaging nearly 5,50...0 employees and launching in 170 markets. Cision provided bi-yearly insights reports and tracked press release performance and earned media coverage. Bacardi saw increased stakeholder buy-in and more media opportunities through targeted communications and robust measurement.
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Cision MultiVu helped Apple Leisure Group (ALG Vacations) adapt during the pandemic. ALG needed to reach clients and build confidence for future travel. They used a multi-channel, integrated campaign... to drive awareness and support travel agent partners. The campaign positioned ALG as a thought leader in hospitality. Results included increased client confidence and industry visibility.
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Cision Insights helped major airline brands like Lufthansa, Qantas, and Delta manage crisis communications. Social media complaints about travel chaos led to negative media coverage. Airlines used da...ta-driven insights to understand customer frustrations and media trends. The research showed that clear communication during disruptions improved customer sentiment. Airlines that kept travelers informed received positive feedback, turning a crisis into a brand opportunity.
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Cision helped Russo Partners, LLC improve their PR strategy. The firm used Cision for advanced analytics and media outreach. Cision made it easy to generate analytic reports for clients. This helped ...Russo Partners show value and ROI in public relations. Cision also boosted event attendance by helping find relevant reporters. Russo Partners trusts Cision for reliable news distribution and high-quality service.
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