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Heap vs FullStory: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Heap vs. FullStory is based on a specific set of business needs and context. The comparison uses 6555 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Heap and FullStory

Heap, FullStory, Amplitude Analytics, Gainsight PX, etc., belong to a category of solutions that help Conversion Rate Optimization. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Heap covers Engagement Management with Website, Funnel Analysis with Website, Products & Pricelist Management, Social Media Management with Social Media, etc.

FullStory focuses on Engagement Management with Website, Products & Pricelist Management, Helpdesk Management with Chat, Customer Feedback Management, etc.

"Heap helps us identify, communicate and resolve issues faster. For example, even a 10% improvement in preventing breakages in our conversion rate translates into ~$1M in loan originations. " - Matt Gomes

"The thing that sold us on FullStory is the ability to break down the silos that we naturally create in the company. Customers are not just in email, or on the web, or in other market places, it’s an entire ecosystem they are consuming. Getting a uni...fied set of data is extremely important. Everyone can talk about the customer experience and success, but using similar metrics is so important to be able to share that story correctly. " - Vishal Arora

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Heap

Focus area

Heap is better than FullStory for

Software Failure Risk

  • medium

logo FullStory

Focus area

FullStory is better than Heap for

Software Failure Risk

  • medium

About

Product Analytics software providing actionable insights and conversion Rate Optimization

FullStory - Digital Experience Analytics, Session Replay, Heatmaps

Financials

SERIES C

SERIES C

Business Need

Total Processes
(we found evidences for)

69

64

Total Goals
(we found evidences for)

10

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



products & pricelist management


social media management

social media analytics

engaging on social media

scheduling post to social media


training & onboarding



helpdesk management


workflow management


campaign management

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


sales document management

contract management

proposal & quote management







competitive intelligence


conversion management


account management


segmentation and targeting


generation of new leads



revenue cycle management



lead qualification

lead qualification: demographic


content management


rating and review management




business development


lifetime value management


trade show marketing



customer feedback management


contact list management


knowledge management


customer case management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Launch new products

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Improve digital and social presence

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 7 more
  • Enhance customer relationships

  • Acquire customers

  • Improve digital and social presence

  • Increase sales & revenue

  • Launch new products

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more
  • website

  • chat

  • user generated content

  • blogs

  • mobile

  • offline

  • phone calls

  • e-mail

  • social media

  • promotions

  • mobile app

  • games

  • point of sale

  • video

  • Slack

  • Twitter

  • LinkedIn

  • movies

  • display advertisement

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting