Freshsales vs. Sansan: Comparing Best CRM Solutions 2026

Overview: Freshsales and Sansan as CRM Category solutions.

Freshsales: Freshsales is AI-powered sales CRM software designed to build sales pipelines and close deals effortlessly. It's free for up to 3 users.

Sansan: Sansan features a business card-based contact network to uncover hidden opportunities and integrate with Salesforce. Efficiency is increased and deals are facilitated.

This comparison of Freshsales vs. Sansan draws on 8493 Cuspera insights from customer stories. The use cases and topics below show where the two products overlap and where each one stands apart.

Freshsales supports Customer support ticket management, IT service management automation, Customer support automation, IT service request management, etc.

Sansan supports Sales contact management, Business card digitization and management, Contact and business card data centralization, Sales activity and project management, etc.

Evidence shows that both products are used for Customer engagement.

Freshsales also covers IT service management, Customer support, Customer support automation, Workflow automation, etc.

Sansan also covers Contact management, Contact data management, Sales operations, Sales collaboration.

Top use cases: Freshsales vs Sansan

Use cases tied to Freshsales and Sansan from verified data sources. Click any use case for supporting evidences.

Freshsales Sansan

Top Capabilities: Freshsales vs Sansan

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Freshsales
Shared
Sansan
Shared by both · Topics
Freshsales only
Sansan only

Deployed Industries: Freshsales vs Sansan

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Freshsales
Shared
Sansan
Shared by both · Industries
Freshsales only

Deployed Market Segments: Freshsales vs Sansan

Share of peer evidence by company size for Freshsales and Sansan. Each product segments add up to 100%. Click any segment for supporting evidence.

Freshsales 100%
Sansan 100%

Freshsales and Sansan: Best activities based on customer satisfaction

Freshsales in Action: Unique Activities

Why is Freshsales the best choice for Engagement Management?
Freshsales helps businesses track customer engagement and follow-up activities. The platform allows users to schedule emails, monitor website activity, and manage customer interactions. However, Freshsales’ segmentation tool is limited, which makes it difficult to effectively distribute content to specific customer groups.
"...Sales campaign and workflows really make your life easier when following up on prospects/contacts...." Peer review by Luciana Montivero, Sales Developer, Omnia Salud
What Are the key features of Freshsales for Communication Management?
Freshsales provides a comprehensive communication management system, allowing users to send and track emails, make phone calls, and manage interactions all in one platform. Users can track email opens, clicks, and replies, send personalized bulk emails, and generate reports on communication activities. While Freshsales offers robust communication capabilities, it lacks dynamic filtering for reports, which could improve data analysis.
"...Ease of use, making phone calls and sending emails to the customers from any screen - all in one...." Peer review by Jaipal E., President & CEO, Retail
What Are the key features of Freshsales for Workflow Management?
Freshsales helps manage sales workflows automatically. The software makes it easy to create and use workflows. While Freshsales helps businesses automate many tasks, some advanced features may require third-party tools.
"...Sales campaign and workflows really make your life easier when following up on prospects/contacts...." Peer review by Luciana Montivero, Sales Developer, Omnia Salud
Why is Freshsales the best choice for Lead Management?
Freshsales provides a simple yet powerful way to manage leads and deals. It helps organize and track leads, schedule correspondence, and manage the sales process. It offers limited capabilities for managing renewals and upsells.
"...All the features are very good and have helped my team to manage the leads efficiently...." Peer review by Aakash P

Sansan in Action: Unique Activities

What makes Sansan ideal for Contact List Management?
Sansan is a contact management system for businesses and teams that helps organize and share contacts. It uses business cards to create a central database of contacts for the company. This system streamlines the management of contacts, helping businesses track communications, sales progress, and opportunities.
"...Authorized users can quickly follow up on new leads, manage contacts, track communications and sales progress, and seek out and share opportunities...." Peer review
Why is Sansan the best choice for Relationship Management?
Sansan assists in managing business relationships, including colleagues and customers. The platform creates a contact network by using business cards. Sansan helps manage and share connections while building new ones.
"...Sansan offers a customer relationship management/content management platform that creates an internal contact network based on business cards...." The upside of digitising business cards

News

Latest Freshsales news

Freshworks appoints Ryan Manning as Chief Product and Technology Officer

Freshworks has appointed Ryan Manning as Chief Product and Technology Officer. Manning will unify product and technology strategies across Freshworks' AI, IT, and customer experience products. He replaces Srinivasan Raghavan and will report to CEO Dennis Woodside. Manning was previously Chief Product Officer at BMC Helix and has held leadership roles at ServiceNow.

06/08/2026 - source

Latest Sansan news

Sansan achieves a record-high adjusted operating profit; revises full ...

Sansan reported a record-high adjusted operating profit for Q3 FY2025, driven by a 26.1% YoY increase in net sales and significant growth in its Bill One solution. The company revised its full-year earnings forecast upward, anticipating a 25% YoY increase in net sales and a 143% rise in adjusted operating profit. Sansan is enhancing its AI capabilities across its solutions to strengthen its revenue base and competitive advantage.

16/04/2026 - source