Forsta (formerly Confirmit) vs. Thematic: Comparing Best Customer Experience Management Solutions 2026

Overview: Forsta (formerly Confirmit) and Thematic as Customer Experience Management Category solutions.

Confirmit Horizons excels in market research and feedback collection, making it ideal for enterprises focused on comprehensive data analysis and integration. Its extensive vendor support and enterprise-level features cater to large-scale operations. Thematic, on the other hand, is a powerhouse for customer feedback management, with a strong emphasis on analytics and AI. It is tailored for mid-market and internet-based industries, providing strong engagement and NPS measurement capabilities.

Top use cases: Forsta (formerly Confirmit) vs Thematic

Use cases tied to Forsta (formerly Confirmit) and Thematic from verified data sources. Click any use case for supporting evidences.

Forsta (formerly Confirmit) Thematic

Top Capabilities: Forsta (formerly Confirmit) vs Thematic

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Thematic
Shared by both · Topics

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Deployed Industries: Forsta (formerly Confirmit) vs Thematic

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

Forsta (formerly Confirmit)
Shared
Thematic
Shared by both · Industries

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Deployed Market Segments: Forsta (formerly Confirmit) vs Thematic

Share of peer evidence by company size for Forsta (formerly Confirmit) and Thematic. Each product segments add up to 100%. Click any segment for supporting evidence.

Forsta (formerly Confirmit) 100%
Thematic 100%

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Thematic: Thematic's platform analyzes customer feedback to extract actionable insights. Businesses can use these insights to improve their products and services.

Key Capabilities Supported

Confirmit Horizons supports market research and collecting feedback, which aligns well with enterprises needing in-depth customer insights. →

Thematic prioritizes customer feedback management and measuring net promoter score, catering to industries focused on customer engagement. →

Business Goals

Confirmit Horizons helps improve customer satisfaction and expand markets internationally, aligning with enterprises aiming for growth and satisfaction. →

Thematic focuses on enhancing customer relationships and acquiring new buyers, suiting businesses aiming for strong direct engagement. →

Core Features

Confirmit Horizons offers robust analytics and custom reports, critical for users requiring detailed data handling. →

Thematic features AI-powered analytics and integration, preferred by users who value innovative data processing. →

Vendor Support

Confirmit Horizons provides comprehensive 24/7 support, essential for large operations needing constant assistance. →

Thematic offers 24/7 support complemented by chat, suitable for organizations that lean on instant communication. →

Segments and Industries

Confirmit Horizons serves enterprises in research and consulting, highlighting its strength in data-intensive industries. →

Thematic caters predominantly to the internet and telecommunications sectors, indicating its fit for tech-driven markets. →

Operational Alignment

Confirmit Horizons integrates seamlessly into large-scale enterprise operations, meeting complex data needs. →

Thematic aligns well with mid-market firms, focusing on flexible customer feedback solutions and analytics. →

lightning

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Forsta (formerly Confirmit) and Thematic: Best activities based on customer satisfaction

Most deployed common Activities for Forsta (formerly Confirmit) and Thematic

What makes Forsta (formerly Confirmit) and Thematic ideal for Market Research?
Confirmit Horizons focuses on comprehensive market research, offering a platform for data collection, management, and analysis. Thematic specializes in text analytics for market research, providing tools to extract insights from unstructured data. Confirmit Horizons is a more comprehensive platform, while Thematic provides a focused solution for text analytics.
"...As a partner, we rely on Confirmit to help us navigate the changes in Market Research and make sure we re offering the most up-to-date and efficient data collection methods to our clients...." Peer review by Mark Rosenkranz, Managing Director, Pacific Market Research
"...Thematic was built for customer feedback analysis, using the latest Deep Learning research and mimics the market research guidelines on how to create code frames from customer feedback: ..." Thematic
Why is Forsta (formerly Confirmit) and Thematic the best choice for Customer Feedback Management?
Confirmit Horizons and Thematic both collect customer feedback. Confirmit Horizons is a platform for creating and distributing surveys, while Thematic analyzes existing data from various sources, including surveys. Thematic uses AI to identify themes in customer feedback and quantify their impact on NPS scores. Confirmit Horizons is a more general-purpose platform that can be used for both internal and external surveys, but it may be more difficult to use for organizational surveys than Thematic. Confirmit Horizons provides a broader range of features than Thematic, but Thematic excels in thematic analysis and integration with different feedback sources.
"...Customer feedback is an integral part of ANSYS company processes and daily working routine...." Peer review by Peter Wild, Director Software Development, Release Management Unit, ANSYS, Inc
"...Turn your existing NPS and CSAT data into actionable insights using AI-powered thematic analysis...." Peer review from Usersnap
What Are the key features of Forsta (formerly Confirmit) and Thematic for Engagement Management?
Confirmit Horizons and Thematic are both tools designed for creating and analyzing surveys. Confirmit Horizons focuses on providing a wide range of survey functionalities, including multimedia elements and advanced question types, to engage respondents and gather comprehensive insights. Thematic emphasizes data visualization and analysis, allowing users to create engaging dashboards and identify actionable insights from feedback. While Confirmit Horizons offers a comprehensive suite of tools for survey creation and analysis, Thematic excels in providing tools for data visualization and actionable insights.
"...I usually engage with support team for some unwanted or strange cases seen in fielding stage that need clarification else rest seems good...." Peer review by User
"...Huge organizational impact Distributed ownership of insights: we now have an intimate understanding about consumers POV of engaging with the brand Facilitated data-driven decision making Massive time-saving ability Reduced barriers to analyzing NPS feedback across the organization ..." Case Study Art.com

Forsta (formerly Confirmit) in Action: Unique Activities

Why is Forsta (formerly Confirmit) the best choice for Campaign Management?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...It is used to program a market research survey across the organization...." Peer review by Verified User, Project Manager in Marketing, Research
How can Forsta (formerly Confirmit) enhance your Social Media Management process?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...The reporting tool needs to work in order to tie into the authoring portion more seamlessly and provide end clients with more user friendly reporting and analytical solutions...." Peer review by Adams L, Confirmit Programmer, Research

Thematic in Action: Unique Activities

How does Thematic address your Helpdesk Management Challenges?
Thematic Helpdesk Management connects feedback from various sources, including surveys, reviews, and call centers. nThis allows companies to analyze customer feedback and identify common themes. nThematic can help reduce call center volume and improve customer satisfaction.
"...Instead, connect unstructured feedback from surveys, reviews, live chat, call center, complaints, support and social media with our one-click integrations...." Thematic

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source

Latest Thematic news

Thematic Launches Customer Intelligence and Activation for Agentic CX

Thematic has introduced Customer Intelligence and Activation, a new system that consolidates unstructured feedback to provide team-specific insights, predictive scores, and actionable recommendations.

23/03/2026 - source