Brandwatch Audiences Overview

Brandwatch-audiences provides detailed consumer insights. Brandwatch | Consumer Research is hailed as the most powerful tool for understanding consumer behavior.

Use Cases

Customers recommend Engaging And Following Up, Monitoring Social Media, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Brandwatch Audiences.

Other use cases:

  • Lead Engagement
  • Influencer Marketing
  • Identify Target Customers
  • Trust Management
  • Generation Of New Leads
  • Collaboration
See all use cases See less use cases

Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Brandwatch Audiences.

Brandwatch Audiences Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Audiences works with different mediums / channels such as Social Media. Twitter. Review Sites etc.

Peer review evidence (same sources as the product rating summary)

"...Even those in industries that might not expect a lot of direct engagement there can use insights from Twitter to better reach their target audiences online and offline. ..." The 5 Minute Guide to Mastering Audiences on Twitter
"...Why Audiences: Leader in G2Crowd Social Media Monitoring. Official Twitter Partner. Created with Sketch. ..." Brandwatch
"...Why Audiences: Leader in G2Crowd Social Media Monitoring. Official Twitter Partner. Created with Sketch. ..." Brandwatch

Brandwatch Audiences Customer wins, Customer success stories, Case studies

What makes Brandwatch Audiences ideal for Engaging And Following Up?

 

Wargaming - Entertainment - Large

Nicosia, Cyprus

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With Brandwatch, they now gather and organize all socia...l media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.

 

Virgin Holidays - Hospitality - Large

London, UK

Brandwatch Consumer Research helped Virgin Holidays launch the Trending Travel Guide. This guide uses social media data to show popular destinations. Visitors to the guide view 14.75% more pages and ...spend 75.29% longer per session than on other content. Virgin Holidays improved its content marketing and won a Drum Award for best travel and leisure strategy. The project boosted organic search rankings for long-tail keywords.

 

VR-NetWorld - Financial Services - Medium

Bonn, Germany

Brandwatch Vizia helped VR-NetWorld replace outdated PDF reports with live, real-time dashboards. The team set up automated monitoring for 150 member banks, tracking sentiment, trends, and competitor... activity. Social media analytics from Facebook, Twitter, Instagram, and YouTube were integrated for deeper insights. The solution enabled fast, data-driven responses to crises and emerging topics. Member banks now access up-to-date information, saving significant manual effort.

 

Veganz - Food & Beverages - Medium

Berlin, Germany

Brandwatch helped Veganz grow from a startup to a leading vegan food brand in Germany. Veganz used Brandwatch Consumer Research to track market trends and understand customer feedback after a major r...ebranding. Social listening showed a 22% increase in positive brand mentions during a key campaign. The insights guided marketing, improved campaign targeting, and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in learning from feedback and staying innovative.

 

Thrasio - Consumer Goods - Large

Walpole, USA

Brandwatch helped Thrasio cut response times by 50% and resolution times by 80%. Thrasio used Brandwatch Engage and AI Analyst Iris to manage customer engagement across social media. The team central...ized all social interactions on one platform. They used AI to suggest replies and analyze customer sentiment. Customer satisfaction increased by 15%.

 

The Sociable Society - Marketing And Advertising - Small

USA

Brandwatch Influence helped The Sociable Society, a boutique influencer marketing agency, save 30% of work hours. The team doubled in size and took on 50% more clients. Before, they lost time on admi...n tasks and tracking posts. Now, real-time analytics and streamlined workflows let them focus on clients and growth. Brandwatch Influence made campaign reporting and client management much faster.

Brandwatch Audiences Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)

Software Failure Risk Guidance

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for Brandwatch Audiences

Top Failure Risks for Brandwatch Audiences

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C