Brandwatch Audiences Overview

Brandwatch-audiences provides detailed consumer insights. Brandwatch | Consumer Research is hailed as the most powerful tool for understanding consumer behavior.

Use Cases

Customers recommend Engaging And Following Up, Monitoring Social Media, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Brandwatch Audiences.

Other use cases:

  • Lead Engagement
  • Influencer Marketing
  • Identify Target Customers
  • Trust Management
  • Generation Of New Leads
  • Collaboration
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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Brandwatch Audiences.

Other priorities:

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Brandwatch Audiences Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Audiences works with different mediums / channels such as Social Media. Twitter. Review Sites etc.

Comprehensive Insights on Brandwatch Audiences Use Cases

What makes Brandwatch Audiences ideal for Engaging And Following Up?

Case Studies

Marketing and Advertising

CASE STUDY Metia

Metia used Brandwatch Audiences to improve their marketing results. They achieved a 22% higher click-through rate on Twitter ads. Their landing rate on the webpage increased by 59%. They also saw a 1...44% higher conversion rate. The campaign generated leads at a 33% lower cost compared to traditional methods.

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Consumer Electronics

CASE STUDY OnePlus

OnePlus used Brandwatch to improve their brand tracking. They launched campaigns like the OnePlus 6 Marvel Avengers Limited Edition. They used Brandwatch to understand consumer interests. They found ...that people liked the Snapdragon 845 processor, price, and design. They also improved customer service by reducing errors to nearly 0%. OnePlus became the number 1 premium smartphone brand in India with 40% market share.

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Food & Beverages

CASE STUDY Bimbo

Bimbo used Brandwatch to manage a social campaign. The campaign increased product sales by 12%. It generated $580,000 in sales. Bimbo used Brandwatch to spot and visualize a crisis. They implemented ...a campaign strategy in Mexico. They identified influencers to amplify the campaign.

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Computer & Network Security

CASE STUDY AOL

The case study showcases insights from AOL and Brandwatch on American-made cars, highlighting effective market research and consumer intelligence strategies.

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Hospitality

CASE STUDY Virgin Holidays

Virgin Holidays used Brandwatch to create the world's first socially-aggregated travel guide. The guide helps users find trending attractions. Visitors view 14.75% more pages and have a 75.29% longer... session duration. The guide won a Drum Award for best Leisure and Travel Strategy. Virgin Holidays plans to expand its use of Brandwatch for future campaigns.

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Financial Services

CASE STUDY Sparkassen-Finanzgruppe

The case study highlights successful outcomes for Sparkassen-Finanzgruppe using Brandwatch, improving customer engagement by 20% and increasing social media analytics efficiency by 30%.

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Brandwatch Audiences Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (5)
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (5)
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Brandwatch Audiences

Top Failure Risks for Brandwatch Audiences

Brandwatch News

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

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Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

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Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

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Awards

Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape - PR Newswire

Brandwatch is recognized as a leader in social marketing solutions for large enterprises by IDC MarketScape.

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Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C