Brandwatch Audiences Overview

Brandwatch-audiences provides detailed consumer insights. Brandwatch | Consumer Research is hailed as the most powerful tool for understanding consumer behavior.

Use Cases

Customers recommend Engaging And Following Up, Monitoring Social Media, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Brandwatch Audiences.

Other use cases:

  • Lead Engagement
  • Influencer Marketing
  • Identify Target Customers
  • Trust Management
  • Generation Of New Leads
  • Collaboration
See all use cases See less use cases

Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Brandwatch Audiences.

Brandwatch Audiences Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Audiences works with different mediums / channels such as Social Media. Twitter. Review Sites etc.

Peer review evidence (same sources as the product rating summary)

"...Even those in industries that might not expect a lot of direct engagement there can use insights from Twitter to better reach their target audiences online and offline. ..." The 5 Minute Guide to Mastering Audiences on Twitter
"...Why Audiences: Leader in G2Crowd Social Media Monitoring. Official Twitter Partner. Created with Sketch. ..." Brandwatch
"...Why Audiences: Leader in G2Crowd Social Media Monitoring. Official Twitter Partner. Created with Sketch. ..." Brandwatch

Brandwatch Audiences Customer wins, Customer success stories, Case studies

How efficiently Does Brandwatch Audiences manage your Engaging And Following Up?

 

Art of the Possible - Marketing And Advertising - Small

London, UK

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from an unreliable provider to Brandwatch for more accurate, transparent ...insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

 

Mavens - Marketing And Advertising - Small

London, UK

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key hashtags and top parenting blogs used by new mothers. The team... found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

 

Goodstart Early Learning - Education - Very Large

Brisbane, Australia

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of all accounts, making it easier to find top-performing content and share be...st practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

 

Automated Creative - Marketing And Advertising - Small

London, UK

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected CRM signups and a 286% lower cost per acquisition than the targ...et. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

 

Australian War Memorial - Government Administration - Medium

Campbell, Australia

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels and Engage to organize conversations and streamline community manag...ement. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

University of Glasgow - Education - Large

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to monitor sentiment and manage communications... during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

Brandwatch Audiences Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)

Software Failure Risk Guidance

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for Brandwatch Audiences

Top Failure Risks for Brandwatch Audiences

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C