Brandwatch Audiences: Use-Cases, Insights and Reviews | 2025 Cuspera

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed the situation by visualizing the crisis in real-time and implementing a campaign ...strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
Show More..

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
Show More..

OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to add context to their social insights. This helped them improve influ...encer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.
Show More..

Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
Show More..

Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit insights, and AI-powered summaries. The ma...rketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.
Show More..

Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and track social content. The platform's label system and reportin...g tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.
Show More..