Brandwatch Audiences Overview

Brandwatch-audiences provides detailed consumer insights. Brandwatch | Consumer Research is hailed as the most powerful tool for understanding consumer behavior.

Use Cases

Customers recommend Engaging And Following Up, Monitoring Social Media, Tracking & Monitoring Communications, as the business use cases that they have been most satisfied with while using Brandwatch Audiences.

Other use cases:

  • Lead Engagement
  • Influencer Marketing
  • Identify Target Customers
  • Trust Management
  • Generation Of New Leads
  • Collaboration
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Business Priorities

Improve ROI is the most popular business priority that customers and associates have achieved using Brandwatch Audiences.

Other priorities:

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Brandwatch Audiences Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Audiences works with different mediums / channels such as Social Media. Twitter. Review Sites etc.

Comprehensive Insights on Brandwatch Audiences Use Cases

How does Brandwatch Audiences facilitate Engaging And Following Up?

Case Studies

Marketing and Advertising

CASE STUDY Nethodology

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

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Marketing and Advertising

CASE STUDY AttentionMedia

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

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Media Production

CASE STUDY TSL Media Group

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

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Education

CASE STUDY University of Glasgow & Neon Caffeine

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used Brandwatch's dashboard to track sentiment and adjust communicat...ions. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.

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Marketing and Advertising

CASE STUDY Supernatural

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

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Consumer Goods

CASE STUDY Thrasio

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Iris™ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

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Brandwatch Audiences Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (5)
Custom Reports

3.53/5 ★

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5 ★

Read Reviews (5)
Custom Reports

3.53/5 ★

Read Reviews (2)

Software Failure Risk Guidance

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for Brandwatch Audiences

Top Failure Risks for Brandwatch Audiences

Brandwatch News

Partnership

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

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Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

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Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

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Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

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Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C