Brandwatch Audiences: Product updates, Customer stories, and Insights | 2026 Cuspera

Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used Brandwatch to centralize social media management, making conte...nt planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.
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Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
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Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.
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Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.
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Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed the situation by visualizing the crisis in real-time and implementing a campaign ...strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
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Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
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