Customer stories

Integrations

Cross Channel Advertising
Search and Social Advertising
Digital Signature
Marketing Data Intelligence

Brandwatch Audiences Product Overview

Brandwatch-audiences provides detailed consumer insights. Brandwatch | Consumer Research is hailed as the most powerful tool for understanding consumer behavior.

How satisfied the customers are with Brandwatch Audiences use-cases

Brandwatch Audiences Customer Insights, Testimonials and Case Studies

Hato Hone St John - Pharmaceuticals And Healthcare

Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used Brandwatch to centralize social media management, making conte...nt planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.

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Petstock - Retail

Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.

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TSL Media Group - Media Production

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

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Supernatural - Marketing And Advertising

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

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Bimbo - Consumer Goods

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed the situation by visualizing the crisis in real-time and implementing a campaign ...strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.

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Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

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Brandwatch Audiences Features

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FEATURE RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)
CAPABILITIES RATINGS AND REVIEWS
Analytics

3.93/5

Read Reviews (5)
Custom Reports

3.53/5

Read Reviews (2)

Brandwatch Audiences Integrations

Brandwatch Audiences integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

Software Failure Risk Guidance

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for Brandwatch Audiences

Top Failure Risks for Brandwatch Audiences

Brandwatch News

Product
 

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive
 

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership
 

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Partnership
 

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C