Brandwatch Audiences: Use-Cases, Insights and Reviews | 2026 Cuspera

Cision's three-person social media team manages over 2,500 annual inquiries and 30+ monthly content approvals using Brandwatch. They unified all social media activities for both Cision and Brandwatch... in one platform. The team set up approval workflows and real-time dashboards to streamline content reviews and reporting. With Brandwatch, they improved response times, scaled content creation, and increased visibility in AI-driven search results. Their strategy now links social media metrics directly to business goals, proving ROI to leadership.
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Brandwatch helped Automated Creative run a campaign for Durex in Southeast Asia. The team used social listening to analyze conversations in six languages. They created 225 ad variants based on real i...nsights about intimacy. The campaign got four times more CRM sign-ups than expected. Cost per acquisition was 286% lower than the benchmark. Click-through rate was three times higher than past Durex campaigns.
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Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live dashboards to track social conversations, competitor mentions, and ke...y topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.
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Brandwatch Consumer Research helped Veganz, a leading vegan food brand in Germany, understand market trends and consumer sentiment. After a major rebranding, Veganz used social listening to track cam...paign impact and audience reactions. The analysis showed a 22% increase in positive brand mentions during a key campaign. Insights from Brandwatch guided marketing decisions and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in staying ahead in the competitive food market.
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Brandwatch helps The Body Shop track online conversations and measure brand mentions. The team uses social listening to monitor campaigns, products, and reputation. Brandwatch alerts help spot risks ...and trends early. Insights from Brandwatch guide marketing, product launches, and sustainability efforts. The Body Shop accelerated its refill program after seeing strong online demand.
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Brandwatch Consumer Research helped Spinnin' Records spot emerging artists early by centralizing social listening across TikTok, Reddit, and Instagram. The label moved from gut-based decisions to dat...a-driven insights, identifying viral moments and shaping campaigns before tracks are released. Spinnin' Records now invests marketing budgets with confidence and understands fan conversations that predict streaming success. Social listening guides artist discovery, campaign planning, and audience development strategies.
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