Real-World Case Studies and Customer Success Stories with Brandwatch Audiences

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to... find key travel topics and understand online conversations. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.
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Brandwatch and Cision help The Blakeney Group solve complex communications challenges for clients in many industries. The agency uses these... tools to get deep insights, debunk assumptions, and spot new opportunities. Brandwatch and Cision are now part of the Insights team's daily work, from discovery to ongoing monitoring. The team delivers better and faster insights for clients. Internal training helped staff use data in reports and account management. Social Panels let them understand what decision makers say about key issues.
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Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch... Audiences to find the right people, in the right places, at the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
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Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered... sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
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Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word... docs to plan posts, which looked unprofessional and slowed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.
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Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used... BuzzSumo to find the most viral content about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.
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Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to... find key travel topics and understand online conversations. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.
Show More..

Brandwatch and Cision help The Blakeney Group solve complex communications challenges for clients in many industries. The agency uses these... tools to get deep insights, debunk assumptions, and spot new opportunities. Brandwatch and Cision are now part of the Insights team's daily work, from discovery to ongoing monitoring. The team delivers better and faster insights for clients. Internal training helped staff use data in reports and account management. Social Panels let them understand what decision makers say about key issues.
Show More..

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch... Audiences to find the right people, in the right places, at the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
Show More..

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered... sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
Show More..

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word... docs to plan posts, which looked unprofessional and slowed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.
Show More..

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used... BuzzSumo to find the most viral content about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.
Show More..

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to... find key travel topics and understand online conversations. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.
Show More..

Brandwatch and Cision help The Blakeney Group solve complex communications challenges for clients in many industries. The agency uses these... tools to get deep insights, debunk assumptions, and spot new opportunities. Brandwatch and Cision are now part of the Insights team's daily work, from discovery to ongoing monitoring. The team delivers better and faster insights for clients. Internal training helped staff use data in reports and account management. Social Panels let them understand what decision makers say about key issues.
Show More..

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch... Audiences to find the right people, in the right places, at the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
Show More..

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered... sentiment analysis. They used Brandwatch to map cultural trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
Show More..

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word... docs to plan posts, which looked unprofessional and slowed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.
Show More..

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used... BuzzSumo to find the most viral content about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.
Show More..

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used... Brandwatch's dashboard to track sentiment and adjust communications. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.
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Brandwatch helps Goodstart Early Learning manage social media for over 650 centers. The team uses Brandwatch to see all social... activity in one place and find top-performing content. This makes it easier to support centers and share best practices. Brandwatch also helps protect children's privacy while keeping content authentic. The team reports less workload, higher productivity, and better social media results.
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Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used... Brandwatch's dashboard to track sentiment and adjust communications. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.
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Brandwatch helps Goodstart Early Learning manage social media for over 650 centers. The team uses Brandwatch to see all social... activity in one place and find top-performing content. This makes it easier to support centers and share best practices. Brandwatch also helps protect children's privacy while keeping content authentic. The team reports less workload, higher productivity, and better social media results.
Show More..

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used... Brandwatch's dashboard to track sentiment and adjust communications. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.
Show More..

Brandwatch helps Goodstart Early Learning manage social media for over 650 centers. The team uses Brandwatch to see all social... activity in one place and find top-performing content. This makes it easier to support centers and share best practices. Brandwatch also helps protect children's privacy while keeping content authentic. The team reports less workload, higher productivity, and better social media results.
Show More..

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up... response times. The AI Analyst Iris™ feature let the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.
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Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed... the situation by visualizing the crisis in real-time and implementing a campaign strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
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Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up... response times. The AI Analyst Iris™ feature let the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.
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Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed... the situation by visualizing the crisis in real-time and implementing a campaign strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
Show More..

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up... response times. The AI Analyst Iris™ feature let the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.
Show More..

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed... the situation by visualizing the crisis in real-time and implementing a campaign strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.
Show More..

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track... trends and understand what Gen Z wants. They create content that is authentic, entertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.
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Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track... trends and understand what Gen Z wants. They create content that is authentic, entertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.
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Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track... trends and understand what Gen Z wants. They create content that is authentic, entertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.
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OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to... add context to their social insights. This helped them improve influencer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.
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OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to... add context to their social insights. This helped them improve influencer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.
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OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to... add context to their social insights. This helped them improve influencer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.
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Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do,... rather than engaging them. With Brandwatch's help, they created the Trending Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
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Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do,... rather than engaging them. With Brandwatch's help, they created the Trending Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
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Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do,... rather than engaging them. With Brandwatch's help, they created the Trending Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.
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Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to... deliver high-quality, local content to a large audience. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
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Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to... deliver high-quality, local content to a large audience. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
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Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to... deliver high-quality, local content to a large audience. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
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Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit... insights, and AI-powered summaries. The marketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.
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Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit... insights, and AI-powered summaries. The marketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.
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Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit... insights, and AI-powered summaries. The marketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.
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Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used... Brandwatch to centralize social media management, making content planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.
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Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used... Brandwatch to centralize social media management, making content planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.
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Brandwatch helped Hato Hone St John manage high volumes of online interactions and protect their brand reputation. The organization used... Brandwatch to centralize social media management, making content planning and community engagement easier. The Engage module improved how the team handled customer inquiries and support. Brandwatch also supported crisis communications and better reporting. Hato Hone St John streamlined their digital marketing and improved online reputation management with Brandwatch.
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Brandwatch Social Media Management helped the Australian War Memorial improve their digital presence. The team used Brandwatch to manage high... volumes of online messages and track community engagement. The labeling feature made it easier to report on content themes and campaign performance. Internal stakeholder management and post approvals became more organized. The team now responds faster to visitor questions and monitors online discussions more effectively.
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Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and... track social content. The platform's label system and reporting tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.
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Brandwatch Social Media Management helped the Australian War Memorial improve their digital presence. The team used Brandwatch to manage high... volumes of online messages and track community engagement. The labeling feature made it easier to report on content themes and campaign performance. Internal stakeholder management and post approvals became more organized. The team now responds faster to visitor questions and monitors online discussions more effectively.
Show More..

Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and... track social content. The platform's label system and reporting tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.
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Brandwatch Social Media Management helped the Australian War Memorial improve their digital presence. The team used Brandwatch to manage high... volumes of online messages and track community engagement. The labeling feature made it easier to report on content themes and campaign performance. Internal stakeholder management and post approvals became more organized. The team now responds faster to visitor questions and monitors online discussions more effectively.
Show More..

Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and... track social content. The platform's label system and reporting tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.
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