CustomerSure vs. Forsta (formerly Confirmit): Comparing Best Customer Experience Management Solutions 2026

Overview: CustomerSure and Forsta (formerly Confirmit) as Customer Experience Management Category solutions.

CustomerSure and Forsta offer distinct capabilities in the Customer Feedback Management category. CustomerSure excels in feedback collection with specialized capabilities like playbook creation and helpdesk management, ideal for industries such as Oil & Energy. Its features focus on reports and integration, supported by unmatched 24/7 assistance. Forsta emphasizes market research and feedback collection, suitable for diverse industries like Research and IT. Strong analytics and comprehensive support ensure its suitability for enterprises of all scales, aiding in customer acquisition and market expansion.

CustomerSure: Customersure provides comprehensive tools for a top-tier Voice of the Customer program. Everything needed for success is included.

Forsta (formerly Confirmit): Confirmit-Horizons, the new frontier of experience and research technology, is offered by Forsta. Cutting-edge solutions in CX, VoC, VoE, Qual, Quant, and data visualization are delivered globally.

Top use cases: CustomerSure vs Forsta (formerly Confirmit)

Use cases tied to CustomerSure and Forsta (formerly Confirmit) from verified data sources. Click any use case for supporting evidences.

CustomerSure
Forsta (formerly Confirmit)
Shared by both · Use cases
CustomerSure Forsta (formerly Confirmit)

Top Capabilities: CustomerSure vs Forsta (formerly Confirmit)

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

CustomerSure
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Forsta (formerly Confirmit)
Shared by both · Topics

CustomerSure only
Forsta (formerly Confirmit) only

Deployed Industries: CustomerSure vs Forsta (formerly Confirmit)

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

CustomerSure
Shared
Forsta (formerly Confirmit)
Shared by both · Industries

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Forsta (formerly Confirmit) only

Deployed Market Segments: CustomerSure vs Forsta (formerly Confirmit)

Share of peer evidence by company size for CustomerSure and Forsta (formerly Confirmit). Each product segments add up to 100%. Click any segment for supporting evidence.

CustomerSure 100%
Forsta (formerly Confirmit) 100%
CustomerSure Forsta (formerly Confirmit)
Key Capabilities Supported CustomerSure enables collecting feedback, measuring net promoter scores, and managing helpdesk activities. It's well-suited for industries needing structured feedback processes. → Forsta advances market research and manages customer feedback across multiple channels, ideal for keen analysis and customer engagement workflows. →
Business Goals With CustomerSure, businesses can improve customer satisfaction and scale effective practices. It supports strategic industry-specific growth. → Forsta helps in improving customer satisfaction and acquiring new customers. It allows reaching new markets, enhancing strategic business expansion. →
Core Features CustomerSure offers custom reports, data import/export capabilities, and integration. Tailored analytics and privacy compliance enhance user trust. → Forsta provides detailed analytics, comprehensive reports, and data capabilities. Its AI-powered tools and data migration ease assist in market analysis and decision-making. →
Vendor Support CustomerSure distinguishes itself by offering robust 24/7 support along with other channels, ensuring constant user assistance. → Forsta offers 24/7 support complemented by multiple support channels, facilitating ease of use for complex requirements. →
Segments and Industries CustomerSure mainly caters to large enterprises, particularly in Oil & Energy and Food & Beverages. → Forsta serves a diverse range of customers, including enterprises across Research, Consulting, and IT sectors. →
Operational Alignment CustomerSure helps integrate customer feedback into enterprise workflows, making it suitable for industries needing consistency. → Forsta aligns with diverse operational scales, offering flexibility for enterprises handling varied and complex research needs. →
lightning

Applying your context and needs changes the comparison

CustomerSure and Forsta (formerly Confirmit): Best activities based on customer satisfaction


CustomerSure in Action: Unique Activities

How does CustomerSure facilitate Collecting Feedback?
Customersure provides a platform for collecting, managing, and responding to customer feedback. The software segments customer feedback to identify areas for improvement and provides evidence to support these findings. CustomerSure helps organizations increase customer satisfaction and drive sales.
"...Software so you can gather, manage and respond to customer feedback, improve customer satisfaction and increase sales...." Peer review
What Are the key features of CustomerSure for Engaging Conversational Surveys?
Customersure Engaging Conversational Surveys offer guidance on designing effective surveys, including crafting engaging questions and writing trustworthy emails. nIt provides tools to track survey performance metrics like deliverability, engagement, abandonment, and response rates. nCustomersure also emphasizes the importance of following up with customers to address their feedback and maximize customer satisfaction.
"...t expect that to be read that quickly or thank you for taking the time to follow up on that for me ...." GBGroup Case Studies
How does CustomerSure address your Playbook Creation Challenges?
The capabilities allow users to create playbooks. These playbooks utilize pricing, resources, and customer feedback guides. Limitations include the inability to process complex or nuanced information.
"...Pricing Resources Customer Feedback Guides...." Case Studies: CustomerSure

Forsta (formerly Confirmit) in Action: Unique Activities

How can Forsta (formerly Confirmit) optimize your Market Research Workflow?
Confirmit Horizons is a market research platform that enables businesses to collect, analyze and manage customer, market, and employee data. This platform provides a range of data collection modes and panel management capabilities, which help research agencies standardize their processes and reduce overall costs. However, Confirmit Horizons is primarily designed for market research and customer satisfaction, which can limit its effectiveness for other research needs.
"...Confirmit is probably good market research software but we are trying to perform policy research questionnaires and there are a number of problems with this...." Peer review by Verified Reviewer, Research
How can Forsta (formerly Confirmit) optimize your Campaign Management Workflow?
Confirmit Horizons is a software platform used to create and manage customer experience, employee feedback, and market research programs. The platform allows for centralized management of surveys and data, enabling the analysis of insights to improve customer engagement and business outcomes.
"...It is used to program a market research survey across the organization...." Peer review by Verified User, Project Manager in Marketing, Research
What solutions does Forsta (formerly Confirmit) provide for Social Media Management?
Confirmit Horizons provides social media management capabilities that capture and analyze social media data. It integrates with survey solutions to offer a comprehensive feedback platform. This allows users to analyze both solicited and unsolicited feedback from various channels, including social media.
"...The reporting tool needs to work in order to tie into the authoring portion more seamlessly and provide end clients with more user friendly reporting and analytical solutions...." Peer review by Adams L, Confirmit Programmer, Research

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Forsta (formerly Confirmit) news

Qualtrics Acquires Healthcare Experience Leader Press Ganey Forsta For $6.75 Billion: Expands Experience Management (XM) Category Leadership Creating Worlds Largest AI Dataset for Human Experiential Context Ever Assembled

Qualtrics has acquired Press Ganey Forsta for $6.75 billion, enhancing its Experience Management platform with a vast healthcare dataset. This acquisition aims to bridge the experience gap in healthcare by combining AI-driven insights with patient data, enabling predictive and personalized healthcare experiences. The merger marks a significant development in AI and experience management, particularly in healthcare.

17/05/2026 - source