Brandwatch Consumer Research Overview

Brandwatch Consumer Research provides comprehensive insights into consumer behavior. The tool is recognized for its powerful analytical capabilities.

Use Cases

Customers recommend Social Media Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Brandwatch Consumer Research.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Public Relations
  • Market Research
  • Helpdesk Management
  • Lead Engagement
  • White Labeling
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Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
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Brandwatch Consumer Research Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Consumer Research works with different mediums / channels such as Social Media.

Brandwatch Consumer Research's features include Dashboard, Personalization, Widgets, etc. and Brandwatch Consumer Research support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Brandwatch Consumer Research analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Facilitates calculation of ROI from marketing campaigns...." Peer review by Matthew Watkins, Consultant, WatkinsMedia

Brandwatch Consumer Research, EasySender, YouScan, Determ, Pyze, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Brandwatch Consumer Research is popular in Marketing And Advertising, Internet, and Education and is widely used by Mid Market, Enterprise, and Large Enterprise.

Brandwatch Consumer Research Customer wins, Customer success stories, Case studies

How can Brandwatch Consumer Research optimize your Social Media Management Workflow?

What makes Brandwatch Consumer Research ideal for Communication Management?

What makes Brandwatch Consumer Research ideal for Campaign Management?

How does Brandwatch Consumer Research facilitate Engaging And Following Up?

What Are the key features of Brandwatch Consumer Research for Competitive Intelligence?

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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AttentionMedia - Marketing And Advertising

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

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Nethodology - Marketing And Advertising

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

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TSL Media Group - Media Production

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

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Supernatural - Marketing And Advertising

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

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Thrasio - Consumer Goods

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Irisâ„¢ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

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Discover the Power of Brandwatch Consumer Research

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Frequently Asked Questions(FAQ)

for Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.

Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

EasySender, YouScan, Determ and Pyze are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch Consumer Research for social media management and communication management

Brandwatch Consumer Research Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Brandwatch News

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

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Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

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Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

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Partnership

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

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Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C