Brandwatch Consumer Research Overview

Brandwatch Consumer Research provides comprehensive insights into consumer behavior. The tool is recognized for its powerful analytical capabilities.

Use Cases

Customers recommend Social Media Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Brandwatch Consumer Research.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Public Relations
  • Market Research
  • Helpdesk Management
  • Lead Engagement
  • White Labeling
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Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
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Brandwatch Consumer Research Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Consumer Research works with different mediums / channels such as Social Media.

Brandwatch Consumer Research's features include Dashboard, Personalization, Widgets, etc. and Brandwatch Consumer Research support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Brandwatch Consumer Research analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Brandwatch compiles social media posts in a concise and coherent manner that makes it easy to navigate hundreds of individual messages...." Peer review by Analyst in Marketing

Peer review evidence (same sources as the product rating summary)

"...It is not a platform for engagement on social media although it plugs in with Hootsuite and Spredfast...." Peer review by Joakim Nilsson, Agency Owner & Social CRM Strategist, SCRM Cloud
"...With the information I gather it enables me to plan future content and possible publishing sites...." Peer review by Employee in Social Media
"...Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health...." Peer review by Ravinshu Saneja, Enterprise Sales Manager, OneDirect - CX Management Firm

Brandwatch Consumer Research, Walls.io, Missinglettr, EasySender, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Brandwatch Consumer Research is popular in Marketing And Advertising, Internet, and Education and is widely used by Mid Market, Enterprise, and Large Enterprise.

Brandwatch Consumer Research Customer wins, Customer success stories, Case studies

How does Brandwatch Consumer Research address your Social Media Management Challenges?

How can Brandwatch Consumer Research enhance your Communication Management process?

How can Brandwatch Consumer Research enhance your Campaign Management process?

How can Brandwatch Consumer Research enhance your Engaging And Following Up process?

What solutions does Brandwatch Consumer Research provide for Competitive Intelligence?

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

 

Art of the Possible - Marketing And Advertising - Small

London, UK

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from an unreliable provider to Brandwatch for more accurate, transparent ...insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

 

Mavens - Marketing And Advertising - Small

London, UK

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key hashtags and top parenting blogs used by new mothers. The team... found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

 

Goodstart Early Learning - Education - Very Large

Brisbane, Australia

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of all accounts, making it easier to find top-performing content and share be...st practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

 

Automated Creative - Marketing And Advertising - Small

London, UK

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected CRM signups and a 286% lower cost per acquisition than the targ...et. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

 

Australian War Memorial - Government Administration - Medium

Campbell, Australia

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels and Engage to organize conversations and streamline community manag...ement. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

University of Glasgow - Education - Large

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to monitor sentiment and manage communications... during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

Discover the Power of Brandwatch Consumer Research

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Frequently Asked Questions(FAQ)

for Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.

Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

Walls.Io, Missinglettr, EasySender and YouScan are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch Consumer Research for social media management and communication management

Brandwatch Consumer Research Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C