Brandwatch Consumer Research Overview

Brandwatch Consumer Research provides comprehensive insights into consumer behavior. The tool is recognized for its powerful analytical capabilities.

Use Cases

Customers recommend Social Media Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Brandwatch Consumer Research.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Public Relations
  • Market Research
  • Helpdesk Management
  • Lead Engagement
  • White Labeling
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Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
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Brandwatch Consumer Research Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Consumer Research works with different mediums / channels such as Social Media.

Brandwatch Consumer Research's features include Dashboard, Personalization, Widgets, etc. and Brandwatch Consumer Research support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Brandwatch Consumer Research analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Connecting Social Media Monitoring to SEO via API access to MOZrank, Compete, and providing social impact scores on each piece of content...." Peer review by Marshall Sponder, Adjunct Professor, Fashion Institute of Technology

Brandwatch Consumer Research, Walls.io, Missinglettr, EasySender, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Brandwatch Consumer Research is popular in Marketing And Advertising, Internet, and Education and is widely used by Mid Market, Enterprise, and Large Enterprise.

Comprehensive Insights on Brandwatch Consumer Research Use Cases

How does Brandwatch Consumer Research address your Social Media Management Challenges?

What makes Brandwatch Consumer Research ideal for Communication Management?

How efficiently Does Brandwatch Consumer Research manage your Campaign Management?

How does Brandwatch Consumer Research address your Engaging And Following Up Challenges?

What makes Brandwatch Consumer Research ideal for Competitive Intelligence?

22+ more Business Use Cases

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Case Studies

Consumer Electronics

CASE STUDY OnePlus

OnePlus used Brandwatch to improve their brand tracking. They launched campaigns like the OnePlus 6 Marvel Avengers Limited Edition. They used Brandwatch to understand consumer interests. They found ...that people liked the Snapdragon 845 processor, price, and design. They also improved customer service by reducing errors to nearly 0%. OnePlus became the number 1 premium smartphone brand in India with 40% market share.

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Hospitality

CASE STUDY Virgin Holidays

Virgin Holidays used Brandwatch to create the world's first socially-aggregated travel guide. The guide helps users find trending attractions. Visitors view 14.75% more pages and have a 75.29% longer... session duration. The guide won a Drum Award for best Leisure and Travel Strategy. Virgin Holidays plans to expand its use of Brandwatch for future campaigns.

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Food & Beverages

CASE STUDY Bimbo

Bimbo used Brandwatch to manage a social campaign. The campaign increased product sales by 12%. It generated $580,000 in sales. Bimbo used Brandwatch to spot and visualize a crisis. They implemented ...a campaign strategy in Mexico. They identified influencers to amplify the campaign.

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Computer & Network Security

CASE STUDY AOL

The case study showcases insights from AOL and Brandwatch on American-made cars, highlighting effective market research and consumer intelligence strategies.

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Financial Services

CASE STUDY Sparkassen-Finanzgruppe

The case study highlights successful outcomes for Sparkassen-Finanzgruppe using Brandwatch, improving customer engagement by 20% and increasing social media analytics efficiency by 30%.

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Marketing and Advertising

CASE STUDY Metia

Metia used Brandwatch Audiences to improve their marketing results. They achieved a 22% higher click-through rate on Twitter ads. Their landing rate on the webpage increased by 59%. They also saw a 1...44% higher conversion rate. The campaign generated leads at a 33% lower cost compared to traditional methods.

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Discover the Power of Brandwatch Consumer Research

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Frequently Asked Questions(FAQ)

for Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.

Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

Walls.Io, Missinglettr, EasySender and YouScan are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch Consumer Research for social media management and communication management

Brandwatch Consumer Research Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Brandwatch News

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

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Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

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Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

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Awards

Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape - PR Newswire

Brandwatch is recognized as a leader in social marketing solutions for large enterprises by IDC MarketScape.

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Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Facebook Linkedin Twitter

Financials

SERIES C