Brandwatch Consumer Research Overview

This is a summary of the comprehensive capabilities and benefits of Brandwatch Consumer Research based on over 767 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Brandwatch Consumer Research, Digimind Social Listening, YouScan, BrandMentions, Infegy Atlas, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Brandwatch Consumer Research is right for your needs? Our Cuspera AI engine can evaluate how Brandwatch Consumer Research fits your specific business needs, industry, and context. Get your personalized assessment report today.

Brandwatch Consumer Research supports business activities such as:

  • Social Media Management
  • Communication Management
  • Campaign Management
  • Engaging And Following Up
  • Competitive Intelligence

Brandwatch Consumer Research can help you with many business goals, such as Improve Brand Engagement, Improve Digital And Social Presence, Acquire Customers, Enhance Customer Relationships, Build Brand Awareness, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Brandwatch Consumer Research's capabilities include Dashboard, Personalization, Widgets, etc.

Brandwatch Consumer Research was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Brandwatch Brandwatch has a range of products, including Brandwatch Analytics, for social media listening...." Top Social Media Tools Brands Need to Use

Cuspera Reviews

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities peers achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
See all business priorities See less business priorities

Use Cases

Peers recommend Social Media Management , Communication Management , Campaign Management , as the business use cases that they have been most satisfied while using Brandwatch Consumer Research.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Social Media Management with Social Media

4.80/5 ★

Read Reviews (59)

"...Brandwatch Brandwatch has a range of products, including Brandwatch Analytics, for social media listening...." Top Social Media Tools Brands Need to Use
monitoring social media

4.92/5 ★

Read Reviews (24)

"...Connecting Social Media Monitoring to SEO via API access to MOZrank, Compete, and providing social impact scores on each piece of content...."
social media analytics

4.90/5 ★

Read Reviews (19)

"...It helps us inform social and content strategies, as well as, reporting for social campaigns for our social clients...."
engaging on social media

3.43/5 ★

Read Reviews (8)

"...For example, within an export or dashboard I can see follower count and engagement metrics at post-level, which we have not seen another tool do...."
scheduling post to social media

3.48/5 ★

Read Reviews (3)

"...Brandwatch compiles social media posts in a concise and coherent manner that makes it easy to navigate hundreds of individual messages...."
Communication Management with Social Media

4.86/5 ★

Read Reviews (29)

"...With the information I gather it enables me to plan future content and possible publishing sites...."
tracking & monitoring communications

4.92/5 ★

Read Reviews (24)

"...Brandwatch is an incredible tool to monitor social mentions, pick up on potential marketing opportunities, identify what's working for your competitors and understand the reach of competitors...."
sending & publishing communications

3.76/5 ★

Read Reviews (4)

"...Brandwatch compiles social media posts in a concise and coherent manner that makes it easy to navigate hundreds of individual messages...."
Campaign Management with Social Media

4.82/5 ★

Read Reviews (13)

"...Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health...."
campaign analytics

4.67/5 ★

Read Reviews (7)

"...Campaign reporting (mainly hashtag tracking).Announcement reporting...."
campaign monitoring

3.88/5 ★

Read Reviews (2)

"...Some of these include analytics on client owned social platforms, content analysis, competitive set tracking, social listening, hashtag or campaign monitoring, research and planning, etc...."
PEER EXPERIENCES
Social Media Management with Social Media

4.80/5 ★

Read Reviews (59)

"...Brandwatch Brandwatch has a range of products, including Brandwatch Analytics, for social media listening...." Top Social Media Tools Brands Need to Use
monitoring social media

4.80/5 ★

Read Reviews (24)

social media analytics

4.80/5 ★

Read Reviews (19)

engaging on social media

4.80/5 ★

Read Reviews (8)

scheduling post to social media

4.80/5 ★

Read Reviews (3)

Communication Management with Social Media

4.86/5 ★

Read Reviews (29)

"...With the information I gather it enables me to plan future content and possible publishing sites...." Peer review by Employee in Social Media
tracking & monitoring communications

4.86/5 ★

Read Reviews (24)

sending & publishing communications

4.86/5 ★

Read Reviews (4)

Campaign Management with Social Media

4.82/5 ★

Read Reviews (13)

"...Other business problems Brandwatch takes care of include marketing campaign analytics, net sentiment, PR coverage, and brand health...." Peer review by Ravinshu Saneja, Enterprise Sales Manager, OneDirect - CX Management Firm
campaign analytics

4.82/5 ★

Read Reviews (7)

campaign monitoring

4.82/5 ★

Read Reviews (2)

22+ more Business Use Cases

Our AI advisor, Wyz, harnessed 767 insights from peers and experts to help you assess how these Brandwatch Consumer Research use cases fit your Social Media Marketing needs.

Based on peer insights

Cuspera recommends Brandwatch Consumer Research for

Use Cases Social Media Management , Communication Management , Campaign Management
Medium Social Media
Features Dashboard, Personalization, Widgets
Business Priorities Improve Brand Engagement, Improve Digital And Social Presence, Acquire Customers
Industries Marketing And Advertising, Internet, Education

Frequently Asked Questions(FAQ)

for Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

Digimind Social Listening, YouScan, BrandMentions and Infegy Atlas are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Peers used Brandwatch Consumer Research to Improve brand engagement and Improve digital and social presence

Peer and Expert Opinion on Features

for Brandwatch Consumer Research

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Dashboard

3.79/5 ★

Read Reviews (34)
Personalization

4.19/5 ★

Read Reviews (8)
Widgets

2.50/5 ★

Read Reviews (6)
SEO

4.55/5 ★

Read Reviews (6)
Live monitoring

4.46/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Dashboard

3.79/5 ★

Read Reviews (34)
Personalization

4.19/5 ★

Read Reviews (8)
Widgets

2.50/5 ★

Read Reviews (6)
SEO

4.55/5 ★

Read Reviews (6)
Live monitoring

4.46/5 ★

Read Reviews (5)

IT and Other Capabilities

for Brandwatch Consumer Research

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.74/5 ★

Read Reviews (70)
Data Export

4.20/5 ★

Read Reviews (53)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.74/5 ★

Read Reviews (70)
Data Export

4.20/5 ★

Read Reviews (53)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5 ★

Read Reviews (45)
Chat Support

3.27/5 ★

Read Reviews (6)
Email Support

2.94/5 ★

Read Reviews (5)
Phone Support

2.94/5 ★

Read Reviews (5)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.59/5 ★

Read Reviews (45)
Chat Support

3.27/5 ★

Read Reviews (6)
Email Support

2.94/5 ★

Read Reviews (5)
Phone Support

2.94/5 ★

Read Reviews (5)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

3.17/5 ★

Read Reviews (8)
Analytics

4.61/5 ★

Read Reviews (172)
Custom Reports

4.47/5 ★

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Vendor Profile Details

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C