Brandwatch Consumer Research Overview

Brandwatch Consumer Research provides comprehensive insights into consumer behavior. The tool is recognized for its powerful analytical capabilities.

Use Cases

Customers recommend Social Media Management, Communication Management, Campaign Management, as the business use cases that they have been most satisfied with while using Brandwatch Consumer Research.

Other use cases:

  • Engaging And Following Up
  • Competitive Intelligence
  • Public Relations
  • Market Research
  • Helpdesk Management
  • Lead Engagement
  • White Labeling
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Business Priorities

Improve Brand Engagement and Improve Digital And Social Presence are the most popular business priorities that customers and associates have achieved using Brandwatch Consumer Research.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Improve ROI
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Grow Market Share
  • Scale Best Practices
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Brandwatch Consumer Research Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch Consumer Research works with different mediums / channels such as Social Media.

Brandwatch Consumer Research's features include Dashboard, Personalization, Widgets, etc. and Brandwatch Consumer Research support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Brandwatch Consumer Research analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Brandwatch monitoring provides us with critical marketing intelligence including performance indicators, threats, concerns, opportunities and competitor benchmarks...." Peer review by Matthew Watkins, Consultant, WatkinsMedia

Peer review evidence (same sources as the product rating summary)

"...Brandwatch is a fantastic social media monitoring tool...." Peer review by Matthew Mortimer, Social Media Manager, The Work Perk
"...With the information I gather it enables me to plan future content and possible publishing sites...." Peer review by Employee in Social Media
"...Campaign reporting (mainly hashtag tracking).Announcement reporting...." Peer review by Kenji Onozawa, Social Media Manager, Alaska Airlines

Brandwatch Consumer Research, Walls.io, Missinglettr, EasySender, YouScan, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch Consumer Research

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Mid Market
  • Enterprise
  • Large Enterprise

Brandwatch Consumer Research is popular in Marketing And Advertising, Internet, and Education and is widely used by Mid Market, Enterprise, and Large Enterprise.

Brandwatch Consumer Research Customer wins, Customer success stories, Case studies

How does Brandwatch Consumer Research facilitate Social Media Management?

What Are the key features of Brandwatch Consumer Research for Communication Management?

How does Brandwatch Consumer Research facilitate Campaign Management?

How can Brandwatch Consumer Research enhance your Engaging And Following Up process?

How efficiently Does Brandwatch Consumer Research manage your Competitive Intelligence?

28 buyers and buying teams have used Cuspera to assess how well Brandwatch Consumer Research solved their Social Media Marketing needs. Cuspera uses 767 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

VR-NetWorld - Marketing And Advertising - Medium

Düsseldorf, Germany

Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live dashboards to track social conversations, competitor mentions, and ke...y topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.

The Body Shop - Retail - Large

London, UK

Brandwatch helps The Body Shop track online conversations and measure brand mentions. The team uses social listening to monitor campaigns, products, and reputation. Brandwatch alerts help spot risks ...and trends early. Insights from Brandwatch guide marketing, product launches, and sustainability efforts. The Body Shop accelerated its refill program after seeing strong online demand.

Veganz - Food & Beverages - Medium

Berlin, Germany

Brandwatch Consumer Research helped Veganz, a leading vegan food brand in Germany, understand market trends and consumer sentiment. After a major rebranding, Veganz used social listening to track cam...paign impact and audience reactions. The analysis showed a 22% increase in positive brand mentions during a key campaign. Insights from Brandwatch guided marketing decisions and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in staying ahead in the competitive food market.

Spinnin' Records - Entertainment - Medium

Amsterdam, Netherlands

Brandwatch Consumer Research helped Spinnin' Records spot emerging artists early by centralizing social listening across TikTok, Reddit, and Instagram. The label moved from gut-based decisions to dat...a-driven insights, identifying viral moments and shaping campaigns before tracks are released. Spinnin' Records now invests marketing budgets with confidence and understands fan conversations that predict streaming success. Social listening guides artist discovery, campaign planning, and audience development strategies.

Skyscanner - Internet - Large

Edinburgh, UK

Brandwatch helped Skyscanner track indirect brand mentions on social media. The team used social listening to find real customer feedback and product ideas. They monitored sentiment during the pandem...ic to adjust messaging. Automated alerts in Slack saved time and improved collaboration. Skyscanner gained better brand insights and improved customer engagement.

Samsung - Consumer Electronics - Very Large

Seoul, South Korea

Samsung uses Brandwatch to track social media conversations across 43 European markets. The team measures campaign performance, monitors for potential crises, and identifies emerging trends in real t...ime. Brandwatch dashboards help teams quickly access insights by market, saving time and enabling fast responses. Social listening data guides marketing, product positioning, and content strategies. Insights from Brandwatch also inspire new product ideas and support brand growth.

Discover the Power of Brandwatch Consumer Research

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Brandwatch Consumer Research

What is Brandwatch Consumer Research?

Brandwatch Consumer Research is an AI-based consumer intelligence platform, helping the brands and agencies to make insightful, data-driven business decisions. It helps to grow market share and acquire customers.

Consumer Research provides instant access to the largest archive of consumer conversations which helps in decision making with the contents needed at times. It helps to get the right information to the right people in the right format.

Consumer Research collects data from APAC regional sites and creates channels to monitor specific Twitter, Facebook, and Instagram accounts. It also helps to find insights, creates automated reports, email alerts, export data to merge with other data sets, integrates with the partners to cover a range of social media management needs and many more features help to collect, categorize, analyze, and make tangible changes using insights.

What is Brandwatch Consumer Research used for?

Brandwatch Consumer Research is a Social Media Marketing Software mainly used by its customers to Improve Brand Engagement and Improve Digital And Social Presence by Social Media Management, Communication Management and Campaign Management .

What are the top features of Brandwatch Consumer Research?

Dashboard, Personalization and Widgets are some of the top features of Brandwatch Consumer Research.

Who uses Brandwatch Consumer Research?

Brandwatch Consumer Research is used by Marketing And Advertising, Internet and Education among other industries.

What are Brandwatch Consumer Research alternatives?

Walls.Io, Missinglettr, EasySender and YouScan are popular alternatives for Brandwatch Consumer Research.

Where is Brandwatch Consumer Research located?

Brandwatch Consumer Research is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch Consumer Research for social media management and communication management

Brandwatch Consumer Research Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.17/5

Read Reviews (8)
Analytics

4.61/5

Read Reviews (172)
Custom Reports

4.47/5

Read Reviews (193)

Software Failure Risk Guidance

?

for Brandwatch Consumer Research

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch Consumer Research

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C