Brandwatch Consumer Research - Social Media Marketing: Use Cases, Capabilities & Competitors

Brandwatch helped Wargaming listen to millions of gamers worldwide. Before, Wargaming collected player feedback manually from forums and blogs. With Brandwatch, they now gather and organize all socia...l media data in one place. Teams use real-time insights to track reactions to game updates and share feedback across regions. This lets Wargaming respond faster to player needs and improve their games based on real conversations.
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Brandwatch Consumer Research helped Virgin Holidays launch the Trending Travel Guide. This guide uses social media data to show popular destinations. Visitors to the guide view 14.75% more pages and ...spend 75.29% longer per session than on other content. Virgin Holidays improved its content marketing and won a Drum Award for best travel and leisure strategy. The project boosted organic search rankings for long-tail keywords.
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Brandwatch Vizia helped VR-NetWorld replace outdated PDF reports with live, real-time dashboards. The team set up automated monitoring for 150 member banks, tracking sentiment, trends, and competitor... activity. Social media analytics from Facebook, Twitter, Instagram, and YouTube were integrated for deeper insights. The solution enabled fast, data-driven responses to crises and emerging topics. Member banks now access up-to-date information, saving significant manual effort.
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Brandwatch helped Veganz grow from a startup to a leading vegan food brand in Germany. Veganz used Brandwatch Consumer Research to track market trends and understand customer feedback after a major r...ebranding. Social listening showed a 22% increase in positive brand mentions during a key campaign. The insights guided marketing, improved campaign targeting, and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in learning from feedback and staying innovative.
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Brandwatch helped Thrasio cut response times by 50% and resolution times by 80%. Thrasio used Brandwatch Engage and AI Analyst Iris to manage customer engagement across social media. The team central...ized all social interactions on one platform. They used AI to suggest replies and analyze customer sentiment. Customer satisfaction increased by 15%.
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Brandwatch Influence helped The Sociable Society, a boutique influencer marketing agency, save 30% of work hours. The team doubled in size and took on 50% more clients. Before, they lost time on admi...n tasks and tracking posts. Now, real-time analytics and streamlined workflows let them focus on clients and growth. Brandwatch Influence made campaign reporting and client management much faster.
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