Brandwatch Consumer Research: Product updates, Customer stories, and Insights | 2026 Cuspera

AOL used Brandwatch Analytics to study how Ford's move of car production to Mexico affected public sentiment and purchase intent. The research focused on online discussions and social media data. AOL...'s analyst, Jacob Chavis, chose Brandwatch Analytics for its social intelligence capabilities. The insights helped AOL's sales team understand consumer attitudes toward American-made cars. The study provided actionable data for marketing and advertising strategies.
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Brandwatch Social Media Management helped Hato Hone St John, New Zealand’s largest charitable organization, streamline content planning and online community engagement. The small digital marketing te...am used Brandwatch to manage high volumes of social interactions, improve crisis communications, and monitor brand sentiment. Reporting features enabled better content strategy by tracking what posts performed best. Brandwatch also supported data compliance and privacy for sensitive health information.
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OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to add context to their social insights. This helped them improve influ...encer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.
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Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.
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Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.
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Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.
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