Thematic: Product updates, Customer stories, and Insights | 2026 Cuspera

Mitre 10 New Zealand used Thematic AI text analytics to improve their Voice of Customer program. They collected 20,000 customer comments each month but struggled to understand key issues. Thematic he...lped them turn feedback into clear stories for executives. This made customer insights actionable and improved decision-making. The solution connected feedback from 84 stores into one strategic view.
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Emma Glazer is a marketing director at DoorDash. She wanted to better understand what matters most to DoorDash delivery drivers. She used Thematic to quickly process and analyze large amounts of driv...er feedback. Thematic helped her team find key themes and measure the impact of changes. They used these insights to improve app features, marketing, and driver retention. Emma says Thematic made it easy to see results and build trust in the company.
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Vodafone New Zealand used Thematic to improve their customer experience. They wanted to raise their Touchpoint Net Promoter Score (tNPS) across all teams. Thematic gave them deep insights from custom...er feedback and helped them spot issues fast. After 9 months, Vodafone saw an increase in tNPS. Thematic also made it easier to find what matters most to customers and track the impact of changes.
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Melodics needed better insights into what their users wanted. Their team spent days manually reviewing feedback and could only look at a small part of the responses. Using Thematic, they quickly anal...yzed all their feedback and got clear insights. This helped them focus on the most important features for their product roadmap. They also reduced engineering costs and saved time by knowing what mattered most to users.
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Watercare uses Thematic to improve customer experience. They collect and analyze voice of customer (VoC) feedback. Thematic helps them find key themes in customer comments. This lets Watercare act qu...ickly on issues. Their team uses insights to drive better service and customer satisfaction.
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Thematic helped Art.com speed up customer feedback analysis. Before, one person handled all insights, making the process slow and disconnected. Now, every team uses Thematic monthly to access feedbac...k and make decisions. Thematic's platform lets teams quickly filter and view results, saving time and making insights easy to use. Leaders use Thematic's impact analysis to find what affects retention and spending, helping them focus on the right actions.
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