CTM: CallTrackingMetrics enables the tracking and attribution of online and offline leads. Comprehensive data is provided to support confident marketing decisions.
Funnel: Funnel is the leading marketing data hub, aiming to unlock the true impact of data. Its vision is to elevate data-driven, actionable insights.
Introducing CTM and Funnel
CTM, Invoca Signal AI, The Marchex Engage Platform, etc., belong to a category of solutions that help Other Demand Generation, whereas Funnel, Improvado, ReportGarden, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
CTM covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.
Funnel focuses on Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.
"The support staff is amazing. They are the main reason I have such a high view of CTM! " - Disruptive Advertising
"With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. " - Juriën Calis
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
CTM and Funnel: Best activities based on customer satisfaction
CTM in Action: Unique Activities
How can CTM optimize your Communication Management Workflow?
"...We are able to integrate with several other programs, including Salesforce, and Call Tracking Metrics has an extraordinary support team...." Peer review by Anna S., Marketing and Advertising
How can CTM optimize your Sales Call Management Workflow?
"...I also like the call recording feature that allows me to record conversations with my prospective clients...." Peer review by Administrator
What Are the key features of CTM for Campaign Management?
"...I operate an agency and have set up numerous clients on Call Tracking Metrics to monitor that incoming calls are being handled and what marketing campaigns are giving my clients the best ROI...." Peer review from Hospital & Health Care
What Are the key features of CTM for Helpdesk Management?
"...If you don't have a whole I.T team to deploy your call center for you and your budget is tight, then look no further than call tracking metrics...." Peer review by Derick A, Director ICT, Information Technology and Services
Funnel in Action: Unique Activities
How does Funnel facilitate Advertisement?
"...I also love the fact that Funnel auto-tag UTMs in Facebook Ads which saved me countless hours over the months...." Peer review by Pierre L., Marketing and Advertising
How can Funnel enhance your Competitive Intelligence process?
"...With software integrations to over 400 advertising and marketing data sources, and having developed powerful data mapping tools, Funnel allows business users to collect, transform, and feed accurate data into any selected data warehousing, business intelligence or visualisation software in a highly automated fashion. ..." Stockholm-based martech startup Funnel raises 7 million
What Are the key features of Funnel for Channel Marketing?
"...Flexible, it supports many exports and Marketing channels...." Peer review by Jorge M., Junior Business Intelligence Analyst, Internet
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Improve ROI
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Enter new markets internationally or locally
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Scale best practices
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Improve digital and social presence
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Improve efficiency
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Grow market share
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Improve internal communications
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Establish thought leadership
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Launch new products
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Improve brand engagement
- See 10 more
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Improve ROI
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Acquire customers
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Enter new markets internationally or locally
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Increase sales & revenue
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Scale best practices
-
Improve digital and social presence
-
Enhance customer relationships
-
Launch new products
-
Grow market share
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Improve efficiency
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Increase customer life time value
- See 8 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| CTM | Funnel | |
|---|---|---|
| Peer score | 4.6 | 4.5 |
| Peer insights | 5665 | 1490 |
| Top industries |
Marketing And Advertising 44.0%
Construction 14.0%
Entertainment 12.0%
|
Marketing And Advertising 46.0%
Information Technology And Services 14.0%
Retail 14.0%
|
| SMB and Mid-Market | 95.0% | 75.0% |
| Enterprise | 5.0% | 25.0% |
| Pricing | CTM |
Integrations
Ecosystem partners each product commonly connects with.
CTM
News
Latest CTM news
CallTrackingMetrics Rebrands to CTM, Signaling New Phase of AI Innovation and Enterprise Growth - PR Newswire
CallTrackingMetrics has rebranded to CTM, marking a shift to an AI-driven communications platform. This rebranding includes a new name, visual identity, and website, reflecting its evolution from call analytics to a comprehensive conversation intelligence platform. The company has introduced new features like Adobe Analytics integration, a redesigned mobile app, and enhanced Voice AI capabilities, aiming to simplify user interactions and expand enterprise offerings.
Latest Funnel news
Funnel launches Digital Measurement, a new category of MMM software to reconcile competing measurement methodologies
Funnel has launched Digital Measurement, a new marketing mix modeling software that integrates MMM, Multi-Touch Attribution, and ad platform signals to provide a single calibrated view for marketing effectiveness. This platform aims to resolve conflicts in measurement methodologies, offering a more reliable alternative for digital advertisers. It is part of Funnel's broader marketing measurement platform, Funnel Measure.