Clicktools vs. Gravity Forms: Comparing Best Customer Feedback Management Solutions 2026

Overview: Clicktools and Gravity Forms as Customer Feedback Management Category solutions.

Clicktools: Clicktools, now SAP Service Cloud, enhances customer relationships and increases revenue by transforming customer feedback into actionable insights. Features include seamless CRM integration, dynamic questions, multi-language support, and mobile-friendly surveys.

Gravity Forms: Gravity Forms, the best WordPress form builder plugin, offers an easy-to-use, flexible, and scalable solution. It enhances website functionality with its versatile features.

This comparison report of Clicktools vs. Gravity Forms is based on a specific set of business needs and context. The comparison uses 1965 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Clicktools and Gravity Forms

Clicktools, Gravity Forms, CustomerSure, Surveypal Platform, etc., belong to a category of solutions that help Customer Feedback Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Clicktools covers Collecting Feedback, Engaging Conversational Surveys with Website, Social Media Management, Telemarketing with Website, etc.

Gravity Forms focuses on Communication Management with Website, Workflow Management with E-Mail, Engagement Management with Website, Helpdesk Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Clicktools and Gravity Forms: Best activities based on customer satisfaction


Clicktools in Action: Unique Activities

What benefits does Clicktools offer for Collecting Feedback?
Clicktools is a platform that helps businesses gather and analyze customer feedback. nIt enables organizations to design feedback programs, measure customer satisfaction, and enhance customer engagement.nBusinesses can collect feedback from various channels, such as mobile, web, and social media.
"...It is well suited for companies who want to measure customer satisfaction...." Peer review by Verified User, Vice-President in Other, Information Technology and Services
What solutions does Clicktools provide for Engaging Conversational Surveys?
Clicktools offers a simple platform for creating engaging surveys. The tool enables users to design surveys that gather customer feedback and manage customer engagement. Clicktools also allows users to customize survey features to improve participation.
"...Users can also design feedback programs to analyze customer feedback and manage customer engagement...." Peer review

Gravity Forms in Action: Unique Activities

How does Gravity Forms address your Workflow Management Challenges?
Gravity Forms offers workflow management capabilities through integrations and conditional logic. nThese capabilities enable users to streamline processes, automate tasks, and create personalized experiences. nThe platform simplifies workflows by combining form creation, automation, and data processing in one location.
"...You get the picture Gravity Forms can take care of many components of your workflow all in one place and make it a breeze for your clients to interact with you...." Essential Plugins for 2019

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management

measuring customer satisfaction

measuring net promoter score


engagement management

engaging and following up


social media management

social media analytics



workflow management


communication management

sending & publishing communications


competitive intelligence



rating and review management


training & onboarding


courses & assessment

create learning path


contact list management


sales document management


knowledge management


helpdesk management


generation of new leads


campaign management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve efficiency

  • Establish thought leadership

  • Improve internal communications

  • See 1 more
  • Acquire customers

  • Increase sales & revenue

  • Grow market share

  • Enhance customer relationships

  • See 1 more

Business Setting

Clicktools Gravity Forms
Peer score 4.3 4.2
Peer insights 1026 939
Top industries
Computer Software 39.0%
Information Technology And Services 11.0%
Hospital & Health Care 7.0%
Information Technology And Services 53.0%
Sports 40.0%
Management Consulting 7.0%
SMB and Mid-Market 57.0% 93.0%
Enterprise 43.0% 7.0%

News

Latest Clicktools news

SAP Accelerates AI‑Enabled SaaS Platform Buildout Ahead of Q3 Earnings - SaasRise

SAP is enhancing its AI-enabled SaaS platform through collaborations with Nvidia and NetApp. The partnership with Nvidia integrates the OpenShell security tool into SAP's Business AI Platform for AI governance, while NetApp focuses on cloud-native storage integration for AI workloads. These efforts aim to strengthen SAP's AI capabilities and create a competitive edge in mission-critical environments.

02/10/2026 - source

Latest Gravity Forms news

Brand new release: Gravity Forms 2.10.2

Gravity Forms released version 2.10.2, featuring security enhancements and improved entry bulk processing. The update allows for seamless management of large entry batches with real-time progress tracking. Developers can customize processing thresholds via the gform_bulk_action_threshold filter.

19/05/2026 - source