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Mobile Marketing Software 2024: Ultimate Guide

Mobile marketing software helps companies plan, implement, and manage marketing campaigns targeting smartphones, and tablets. It automates placing ads and creating, executing, and optimizing mobile campaigns. It can involve SMS/Text marketing, Push marketing, Location-based marketing, QR-based marketing, etc,.
Mobile streaming, Mobile gaming are some of the emerging capabilities in Mobile Marketing.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Mobile Marketing Software

GoFormz

App to fill out your forms on mobile devices – even offline.

4.52

Read Reviews
GoFormz Icon

GoFormz

22.61
★★★★★
★★★★★
App to fill out your forms on mobile devices – even offline.

GoFormz is a mobile forms and data capture platform used to fill out forms online and on mobile devices. It delivers products and services that redefine how people and businesses collect and process information. It helps to improve internal communications, improve visibility and increase sales and revenue.

It helps every business to digitize their forms, work smarter, and modernize the work to be done. It provides instant access to all collected data and real-time reports and also automates the tasks to boost efficiencies and reduce errors.

Key features of GoFormz are streamlining collaboration with mobile forms, integrate mobile forms with other systems, automate daily tasks with GoFormz Workflows, fill out the forms on phones and tablets using the free mobile forms app and more.

Testimonials

Toni White

Project Coordinator Manager

Goldwind

GoFormz Icon
Highlights
Top Processes : Workflow management,Sales document management,Helpdesk management
Top Features : Templates,Capture information,Calculator

Vendor: GoFormz

Company Size: 11-50

HQ Location: 655 W Broadway, Suite 200, San Diego, CA 92101, US

Financials: PRIVATE

CleverTap

Mobile Marketing Platform helping the app marketers to retain user engagement

4.51

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CleverTap Icon

CleverTap

22.56
★★★★★
★★★★★
Mobile Marketing Platform helping the app marketers to retain user engagement

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

Testimonials

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

CleverTap Icon
Highlights
Top Processes : Customer engagement,Campaign management,Training & onboarding
Top Features : Individualization,Push Notification,Dashboard

Vendor: CleverTap

Company Size: 501-1000

HQ Location: 440 N Wolfe Rd, Sunnyvale, CA 94085, US

Financials: SERIES D

ProntoForms

Mobile Forms & Mobile Data Collection Apps for Field Service

4.59

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ProntoForms Icon

ProntoForms

22.97
★★★★★
★★★★★
Mobile Forms & Mobile Data Collection Apps for Field Service

ProntoForms is a mobile app developer that provides users with a low-code development platform to build apps for enterprise field service management. It helps to enhance customer relationships, improve ROI and scale best practices.

ProntoForms makes it easy with form automation for remote workers to collect data on a mobile device, access company data in the field, and automatically share the results with back-office systems, cloud services, and people. ProntoForms' workflow automation app makes it possible for companies to track, analyze, and continuously improve processes with form automation solutions.

Some of its features include very large data sources in drop-down menus, smart, dynamic forms adapt to user input with conditional logic, multi-step workflows and conditional routing, use form automation to send data to multiple cloud destinations, enterprise-grade analytics, create reports with customized data for each recipient and more.

Testimonials

Buddy Saucier

VP, HVAC Service

Johnson Controls

ProntoForms Icon
Highlights
Top Processes : Helpdesk management,Workflow management,Sales document management
Top Features : Recording,Alerts: popups & Notifications,Templates

Vendor: ProntoForms

Company Size: 51-100

HQ Location: Kanata, Ontario

Financials: SERIES B

Forms on Fire platform

Mobile forms software platform to make work better for people

4.44

Read Reviews
Forms on Fire platform Icon

Forms on Fire platform

22.19
★★★★★
★★★★★
Mobile forms software platform to make work better for people

Forms On Fire is a mobile forms cloud software that transforms old, manual ways of working into modern mobile cloud apps. Employees and customers get what they need when they need it and at the right time. It allows employees to use familiar actions like swiping, scrolling, and tapping to capture data, stay organized, and adapt to new forms and workflows more quickly. It saves time and money by eliminating paperwork and speeding up data collection and distribution. It helps to increase productivity, increase development capacity, reduce cost and improve efficiency.

Some of its features are capture info on the go, works offline or online, no coding required, integrate everywhere, workflow and dispatch, analytics for smarter work and so on.

Testimonials

Rhiannon Thompson

Chief Operating Officer

Davidson Excavating

Forms on Fire platform Icon
Highlights
Top Processes : Knowledge management,Sending & publishing communications,Communication management
Top Features : Templates,Personalization,Recording

Vendor: Forms On Fire

Company Size: 11-50

HQ Location: 14100 SE 36th Street, Suite 125, Bellevue, WA 98006, US

Financials: PRIVATE

MoEngage

AI driven Omni Channel Marketing Platform to drive customer engagement

4.37

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MoEngage Icon

MoEngage

21.85
★★★★★
★★★★★
AI driven Omni Channel Marketing Platform to drive customer engagement

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

MoEngage helps to analyze user behavior, engage across channels, and personalize every touchpoint. It helps to analyze customer behavior through trends, funnels, and cohorts. It can map user journeys, identify drop-off points and understand what causes churn.

Some of its features include capabilities to guide customer engagement strategy, powerful segmentation engine with in-depth analytics, creating marketing flow to drive ROI, AI-powered optimization for maximum conversion, push notification to send targeted, relevant messages based on specific customer behavior, and many more.

Testimonials

Arjya Nathvani

AVP-CRM

OYO Rooms

MoEngage Icon
Highlights
Top Processes : Customer engagement,Engaging and following up,Campaign management
Top Features : Personalization,Push Notification,Messaging

Vendor: MoEngage

Company Size: 501-1000

HQ Location: 315 Montgomery St, San Francisco, California 94104, US

Financials: SERIES E

Sensor Tower

Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

4.23

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Sensor Tower Icon

Sensor Tower

21.15
★★★★★
★★★★★
Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

Sensor Tower is a Mobile App Store Marketing Intelligence Software. It provides enterprise-level data on mobile apps and publishers through store intelligence, Ad intelligence, usage intelligence, and app intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy.

Its data analytics platform is intended to provide insights into the mobile app ecosystem. It helps in mobile app marketing, app store optimization, store intelligence, usage intelligence, advertisement intelligence, and increases application downloads through application store optimization, enabling mobile marketers, application developers, and industry analysts with competitive insights into the mobile economy.

Key features include app intelligence, store intelligence, ad intelligence, usage intelligence, and app teardown.

Testimonials

Soyinka Majumder

Global Lead, Data & Analytics

Takeaway.com

Sensor Tower Icon
Highlights
Top Processes : Sending & publishing communications,Communication management,Advertisement
Top Features : Recording,Calculator,Gamification

Vendor: Sensor Tower

Company Size: 251-500

HQ Location: 2261 Market Street #4331, San Francisco, CA 94114

Financials: PRIVATE

RingCentral MVP

Unified Platform that combines messaging, video, and phone calls

4.21

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RingCentral MVP Icon

RingCentral MVP

21.03
★★★★★
★★★★★
Unified Platform that combines messaging, video, and phone calls

RingCentral MVP is a Message Video Phone global platform that empowers modern mobile and distributed workforces to communicate, collaborate and connect via any mode, any device, and any location. It helps in simplifying the workflows with team messaging, file sharing, task management, unlimited one-click video meetings and integrated phone capabilities.

It helps in organizing projects, topics, and teams in dedicated folders, reducing email clutter. Enable collaboration with customers and partners by inviting participants, making a call or video call while chatting, and also easily send files, pin documents, and connect to the existing tools.

Some of its key benefits include getting the right solution for the right user, easily adding Video Pro and Pro+ licenses in MVP and bringing more users onto a single platform, reducing shadow IT risk, and eliminating application siloes.

Testimonials

Vicky O’Sullivan

Chief Executive Officer

Eye Associates of Tallahassee

RingCentral MVP Icon
Highlights
Top Processes : Sales call management,Collaboration,Call recording
Top Features : Recording,Personalization,Alerts: popups & Notifications

Vendor: RingCentral

Founded: 2003

Company Size: 1001-5000

HQ Location: 20 Davis Drive Belmont, CA 94002, USA

Financials: IPO

Flowfinity

Build and automate custom business process management applications without code

4.57

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Flowfinity Icon

Flowfinity

22.84
★★★★★
★★★★★
Build and automate custom business process management applications without code

Flowfinity is a mobile marketing platform to create, automate and integrate business process applications for enterprise without coding that boost productivity, ensure data accuracy and improve team collaboration.

It builds robust mobile applications that transform the business with flexible, programming-free software to improve productivity, increase visibility into operations, gain an edge over competition, or delight the customers. It also automates any business process with flexible mobile applications, a built-in web portal and an automatic database back-end.

Some of its features include signature capture, offline use, cross-platform, custom data validation, on-device calculations, custom workflow and more.

Flowfinity Icon
Highlights
Top Processes : Workflow management,Communication management,Sending & publishing communications
Top Features : Recording,Feedback surveys,Dashboard

Vendor: Flowfinity Wireless

Company Size: 11-50

HQ Location: 206-1275 West 6th Ave, Vancouver, BC V6H 1A6, CA

Financials: PRIVATE

Branch linking platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

4.60

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Branch linking platform Icon

Branch linking platform

22.99
★★★★★
★★★★★
Mobile linking platform, with solutions that unify user experience and mobile measurement

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Branch's People-Based Attribution gives the power to connect customers from every channel with conversions on any platform. It gives the ability to recognize the customers everywhere. Its a complete visibility into all marketing activities. Its deep links, deliver the user experience with powerful marketing links that work on every platform and every channel.

Branch supports every stage of the user lifecycle like converting web visitors into app users with smart banners, track ad conversions across every device and platform to understand true campaign ROI, increase engagement and down-funnel conversion rates by offering a seamless journey from email to app, give users links to share app content to increase user engagement and retention by linking directly to shared content and much more.

Testimonials



William Fong

Co-Founder & CTO

Boxed

Branch linking platform Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Advertisement
Top Features : Alerts: popups & Notifications,Personalization,Dashboard

Vendor: Branch

Founded: 2014

Company Size: 251-500

HQ Location: 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Financials: SERIES F

Braze

Cross channel personalization and Mobile engagement automation platform

4.39

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Braze Icon

Braze

21.95
★★★★★
★★★★★
Cross channel personalization and Mobile engagement automation platform

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Braze is built for today’s on-demand, always-connected customers. It compares old database with live views of every customer and uses the information to create intuitive customer experiences, campaign optimization and more.

It uses these insights to make every experience relevant and unique across personalized push notifications, email, and in-app messaging that reflects their interests, behaviors, location, previous purchases, and more.

Testimonials

Emily Stewart

Head, CRM and Messaging

Canva

Braze Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: Braze

Founded: 2011

Company Size: 251-500

HQ Location: 330 W 34th Street, 18th Floor, New York, New York 10001, US

Financials: SERIES E

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What is Mobile Marketing?

Mobile Marketing

Mobile marketing is a multi-channel digital marketing technique to reach a specific audience on their mobile phones, tablets, or any other related devices through websites, emails, messages, social media, or mobile applications. Mobile marketing is often confused with digital marketing and mobile advertising. Let’s quickly address that before we get deeper into the topic.

“Digital Marketing” is a strategy to reach customers using an electronic device or the internet. Businesses reach out through different digital channels such as search engines, social media, email, and website. ‘Mobile marketing’ is an integral part of digital marketing. It uses similar techniques as Digital Marketing but modifies those techniques for the audience that uses their mobile devices for searches and information consumption.

If your plans don’t include Mobile, your plans are not finished

W C

Wendy Clark

Coca Cola

‘Mobile Advertising’ is one of the most important subsets of ‘Mobile marketing’. While there is a significant difference between the two, the terms are used in an interchangeable way these days. The key difference is this: mobile advertising is an approach to reach an audience that are mostly not yet customers or leads; and mobile marketing is an approach to build a database of customers or potential customers, whom the company can engage and to whom they can market their products/solutions.

Why Mobile Marketing is Important?

All that a desktop computer is capable of is now available on a mobile device. Mobile marketing has become very powerful as most target audiences carry their mobile devices wherever they go.

  • It’s estimated that over 82% of people will view a text message within 5 minutes of receiving it. App notifications, alerts and reminders provoke a high engagement rate too.
  • Google surveys have found up to 46% of respondents report they prefer completing purchases via mobile.
  • Marketo says, 65% of all emails are first opened on mobile devices.

The amount of time spent by individuals on their mobile devices is on a constant rise. As a result, with the right strategy and modern mobile marketing, businesses can stay connected with their customers and enable location-based or context-based offerings.

Leading CMOs will leverage mobile to optimize the marketing mix

T H

Thomas Husson

VP, Principal Analyst, Forrester

Key Types of Mobile Marketing Techniques

Key Types of Mobile Marketing Techniques

SMS and MMS Marketing

SMS Marketing and MMS Marketing have been the most trusted and popular mobile marketing techniques in the last two decades. This form of marketing needs consent from consumers to text them, and they are provided an option to opt-out.

App-Based Marketing

This form of marketing gives marketers more time and visibility into the phones of the customers and helps them leverage the ‘micro-moments’ decisions. Mobile app marketing need not always be on a company-owned/created app. Some services help advertisers to publish mobile Ads within third-party mobile Apps. The In-App and In-game techniques would be very similar in targeting customers. App marketing is leveraged for advertising, retention, retargeting, and advance targeting

Location-based Marketing

Location-based Marketing capitalizes on ‘micro-moments’ and uses the users' mobile phone’s location to alert him about an offering from a nearby business. “Micro-moments occur when people use their mobile device reflexively to act on a need to learn, do, discover, watch, or buy something. These are intent-rich moments, and customers make many decisions during these moments.”

Quick Response (QR) Code

QR codes are scannable 2D codes that prompt a specific action such as website visits, app downloads, and social media profiles, and others. Business owners, marketers, and agencies use QR codes in their marketing strategy for improving customer engagement and conversions.

Other popular types of mobile marketing techniques would be emails, voicemails, Mobile web search, Image Ads, etc.

Most omnichannel marketing happens on the mobile. One can seamlessly move from websites to social media platforms to eCommerce sites. As long as mobile marketing solutions are optimized and have access, they are the most efficient and flexible marketing strategies to adopt.

What are Mobile Marketing Platforms?

Mobile marketing platforms are software solutions that are purpose built to optimize mobile marketing communication. They specialize in capabilities such as real-time communication, dynamic content, customer segmentation and usage analytics on mobile devices. These features might appear as commonly known features, but on mobile marketing platforms, these are built and optimized for handheld devices.

Companies which adopt mobile first marketing strategy, prefer to adopt mobile marketing platforms rather than omni channel platforms. Some of the best mobile marketing platforms are MoEngage, Leanplum, Vibes, Airship.

Mobile marketing platforms help marketers select and engage their target customers in real time across various mobile devices and triggered by events. Marketers need to evaluate and select right MMP to help them acquire, engage and retain their mobile customers

G

Gartner

Critical Capabilities for Mobile Marketing Platforms

Benefits of Mobile Marketing Software

Each of the mobile marketing techniques has its relevance and efficiency based on device, audience, and industry. The target audience for each mobile device may differ in a few cases. For example, people spend almost double the time on their smartphones than their tablets but that doesn’t imply that they consume all information on their smartphones. A young adult is more likely to make a purchase on their mobile phone. A tablet may be the go-to-mobile device for senior people making mobile purchases. People who have young children are more likely to have some mobile devices at home on a shared basis as compared to people with teenagers. Depending on the target audience, strategies are made to reach their mobile devices using one or many techniques such as via in-app/in-game advertising, two-way messaging, volume messaging, custom deals, social notes, lead scoring, and multiple device tracking and others.

Benefits of Mobile Marketing Software

Similarly, different techniques and channels are used to reach B2C and B2B segments. For example, E-mailers and Blogs have shown more results with B2B audiences as compared to B2C. Location-based marketing seems to be increasingly used for B2C customers.

Keeping track of everything and ensuring unified business information with different campaigns can be a challenge. Also, the frequency and number of campaigns are high as compared to traditional marketing. Ease of implementation of marketing campaigns and integrating it with business goals are the main reasons for companies to invest in mobile marketing software.

With mobile marketing software, businesses can promote their products and services by easily delivering engaging content. They can plan, implement, and control diverse campaigns that target various devices.

Mobile marketing tools allow companies to:

  • segment the target audience
  • create templates for messages, campaigns, and promotions
  • reach the target audience’s mobile device
  • analyze engagement and use automation to enhance customer management
  • calculate mobile marketing ROI

The software can, most times, collect a mobile user’s data, including web history and location, and use it to execute custom and timely interactions with existing and potential customers. This results in a quick turnaround in making sales or gaining subscribers.

Which Industries Benefit from Mobile Marketing Software?

Mobile marketing solutions can be used by any business, irrespective of which industry or vertical they belong to. The major industry verticals would be:

  • Retail and eCommerce
  • Travel and Logistics
  • Automotive
  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Healthcare
  • Government
  • Education
  • Real estate

Who are the Users of Mobile Marketing Software?

While the need and features may vary between small, medium, and big businesses, it is fair to say that using mobile marketing solutions has become a necessity.

Benefits of Mobile Marketing Software

Sales and Marketing teams are the primary users of mobile marketing solutions. Customer relationship teams are also frequent users. Business heads use it to understand the usage patterns and calculate marketing ROI.

8 Key Features of Mobile Marketing Software

Omnichannel Engagement

Mobile Marketing Software needs to have the ability to engage with customers as they switch between devices and still provide seamless customer experience. It needs to deliver consistent marketing messages across all channels.

Push Notifications

The software needs to support push notifications to send contextual, personalized and relevant messages directly to the user’s mobile device. It should also have the ability to send in-app notifications in a timely manner based on the user’s identity and real-time behavior within the app.

Message Prioritization and Frequency

Mobile Marketing software provides a feature to control message prioritization and frequency to maximize impact. Triggers can be set based on behavioral triggers so that messages are relevant, timely and delivered at the right place.

Mobile is not the Future. It is the Now. Meet the customers in the environment of their choice, not where it’s convenient for you.

C S

Cyndy Shaffstall

Spider Trainers

Audience Segmentation

A key capability of the Mobile Marketing software is automated segmentation of the audience based on their interests, hobbies and personality traits. This is also referred to as psychographic segmentation. Segmentation done based on behaviors is referred to as Behavioral Segmentation. Audience Segmentation is the key to delivering the right messages to the right people. User segments can be dynamic in nature and are defined based on real-time behavior. Such segments are very powerful to deliver the right content to the target audience at the right time so that conversion possibilities are higher.

Proximity Features

Proximity features are an important functionality to have in your mobile marketing software if your company belongs to industries such as retail, restaurant, and hospitality. Proximity marketing is about communicating with the customers at the right place and at the right time, with a personalized mobile message. Beacons, geofencing, and push notifications are key features.

In-App Advertising

In-app and in-game advertising help you integrate a range of ad types. This is the type of marketing gaining ground and is very effective.

Custom Dashboards

Marketers need the ability to see how their campaigns are performing. Access to the right metrics is key to measure and monitor performance. Mobile Marketing Software provides customer dashboards to organize, monitor and collaborate on metrics. Specifically, to monitor mobile app performance, custom dashboards will be very useful. Dashboards are also a good interface to view reports.

Audience Analytics

Customer insights are key to drive effective campaigns. Many of the popular Mobile Marketing software comes with built-in analytics that helps to collect, analyze, process and act on customer insights. Such data is collected from the various channels that are in use and collated for further analysis. Out of the box reports that help monitor various KPI makes it easy for users to deeply analyze user behavior. This helps in building better products and campaigns.

AI in Mobile Marketing

Mobile marketing has opened up a communication channel between businesses and customers that is more personal than it ever was. By combining multiple variables intelligently with the huge available data, new solutions based on AI will enable marketers to reach way closer to the real customer than ever before.

AI has enabled a rapid increase in the personalization of marketing techniques and many aspects of mobile marketing. It is no longer a futuristic alien trend but a realistic component of today’s strategy.

Some of the key ways AI can enable and enhance Mobile Marketing

  • AI-Powered content creation and optimized content delivery will make the content management efficient
  • Using Intelligent Targeting and Retargeting can enhance Ad performance
  • NLP trained Chatbots can bring seamless Customer Experience
  • Voice Search Recognition is another upcoming technology
  • AI-based voice assistants such as Siri, Alexa, Cortana, and likes are iteratively learning from customer interactions, queries, requests, language used, etc. It gives marketers more data to profile users and segment them to target with relevant messages at the most relevant times.

By judiciously leveraging AI, businesses can free up more time to focus on the creative and strategic aspects of marketing. AI-driven software equips marketers and analysts with unique, location-based data that they can use to offer customers a highly personalized ad experience to improve the customer experience and customer loyalty.

AI also helps to adjust prices in real-time based on market demand and how much a customer can pay. One can use it to ascertain the need for discounts or special offers to convert potential customers.

AI brings efficiency for Marketers to precisely target their audiences and not scatter their efforts on irrelevant leads. This results in sending more personalized advertisements to users without frustrating them with irrelevant and intrusive banners, which in turn can result in negative user experience and decreased customer loyalty.

The relationship between AI-powered technologies and mobile marketing will keep getting deeper. It will keep empowering marketers to generate intelligent insights from available large quantities of data, and use it for campaigns efficiently using automation.

How to Choose Right Mobile Marketing Software

Free Trial Availability

There is much mobile marketing software available in the market. So, it’s best to use free trials or demos to shortlist solutions and test the solution's capabilities to meet the business needs of the organization using the software.

Technology and Feature consideration

Depending on the company’s marketing strategy and the type of usage, businesses need to look at the capabilities of the Mobile Marketing software - bulk SMS capabilities, scale, and performance, AI support, personalization, segmentation capability, in-app advertising, and analytics support.

Omnichannel Support

Based on your marketing strategy, it is important to choose the software that supports the optimal number of channels which not only meets your current needs but also future expansion.

Integrations

Mobile Marketing software needs to integrate with several other marketing applications in the organization and you need to assess its compatibility with your existing tools.

Challenges in adopting Mobile Marketing Software

Leveraging mobile marketing allows a business to reach potential new customers and existing ones, keep them engaged, and guide them through the purchase journey. But it is a crowded, complex, and complicated space. Despite the army of techniques and choice of available solutions, it has its own sets of challenges.

Mobile Marketing techniques and channels are evolving fast, demanding timely adoptions. At times, the newly shortlisted software may become obsolete too soon for economic viability due to such fast-evolving techniques. It becomes imperative to select the software which not only addresses the current requirement but is capable of scaling, upgrading or co-functioning with other software easily.

Understanding each platform is very important, and not every software can handle the depth for all available Mobile Marketing Platforms. Also, some may cater to only B2B or B2C type of campaigns. Or are very industry-specific.

Users may not have the expertise and experience to design cross-channel mobile marketing. Attempting to optimize the interface for use by various teams may end up making it even more complex.

Omnichannel marketing is the most efficient and flexible mobile marketing strategy to adopt in the current crowded and competitive market. This results in too much data, and marketers aren’t sure how best to use it. Reconciling data from so many channels, and figuring out how to sync them appropriately can be overwhelming. Not all available software may have robust data analysis assistance capability.

With so many channels and ways of marketing, regulatory bodies are being strict about compliances. Compliance requirements may exist in several areas, such as consent-based messaging, personal data collection, privacy, etc. Implementation of consent management platforms, and preventing unauthorized collection and use of location data on mobile devices is still a daunting task and a big challenge to address.

Design and content, both, need to be optimized for mobile marketing, for the software to work efficiently. Reliable mobile marketing assets such as responsive websites, mobile apps, etc. are essential. One must define a marketing strategy before investing in any marketing software.

There is one customer across multiple mobile devices. How well does the software track that? Also, multiple data scandals have eroded user confidence. Balancing the need for collecting data and giving consumers control over their digital marketing experiences is a big challenge.

ROI of Mobile Marketing

Mobile Marketing ROI tells us whether we are getting our money’s worth from the spending on marketing campaigns on multiple mobile devices. But it is not as easy as it sounds. Not all marketing campaigns are about a sale. Some could be for awareness or retention.

Mobile devices are ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a strong strategy without securing executive support and budget, but they can't secure support and budget without demonstrating the past success of integrating mobile into their strategy

F

Forrester

Mobile marketing ROI measurement depends on how businesses align it with their short-term and long-term goals. Some of the metrics could be conversion rate, cost-per-click, cost-per-acquisition, average order value, customer lifetime value, among others.

Mobile now represents almost 7 in 10 digital media minutes, and smartphone apps alone account for half of all digital time spent. Average mobile conversion rates have gone up 64% in the last couple of years. Hence, marketers and advertisers are putting more than 50% of their budget into mobile marketing. Half of the revenue is influenced by social selling in 14 common industries, including retail, computer software, healthcare, and marketing and advertising.

Which of these 220 Mobile Marketing software fit your needs?

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220 Mobile Marketing Software

GoFormz

App to fill out your forms on mobile devices – even offline.

4.52

Read Reviews
GoFormz Icon

GoFormz

4.52
★★★★★
★★★★★
App to fill out your forms on mobile devices – even offline.

GoFormz is a mobile forms and data capture platform used to fill out forms online and on mobile devices. It delivers products and services that redefine how people and businesses collect and process information. It helps to improve internal communications, improve visibility and increase sales and revenue.

Highlights
Top Business Usecases : Workflow management,Sales document management,Helpdesk management
Top Features : Templates,Capture information,Calculator
GoFormz Icon

Vendor: GoFormz

Company Size: 11-50

HQ Location: 655 W Broadway, Suite 200, San Diego, CA 92101, US

Financials: PRIVATE

CleverTap

Mobile Marketing Platform helping the app marketers to retain user engagement

4.51

Read Reviews
CleverTap Icon

CleverTap

4.51
★★★★★
★★★★★
Mobile Marketing Platform helping the app marketers to retain user engagement

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

Highlights
Top Business Usecases : Customer engagement,Campaign management,Training & onboarding
Top Features : Individualization,Push Notification,Dashboard
CleverTap Icon

Vendor: CleverTap

Company Size: 501-1000

HQ Location: 440 N Wolfe Rd, Sunnyvale, CA 94085, US

Financials: SERIES D

ProntoForms

Mobile Forms & Mobile Data Collection Apps for Field Service

4.59

Read Reviews
ProntoForms Icon

ProntoForms

4.59
★★★★★
★★★★★
Mobile Forms & Mobile Data Collection Apps for Field Service

ProntoForms is a mobile app developer that provides users with a low-code development platform to build apps for enterprise field service management. It helps to enhance customer relationships, improve ROI and scale best practices.

Highlights
Top Business Usecases : Helpdesk management,Workflow management,Sales document management
Top Features : Recording,Alerts: popups & Notifications,Templates
ProntoForms Icon

Vendor: ProntoForms

Company Size: 51-100

HQ Location: Kanata, Ontario

Financials: SERIES B

Forms on Fire platform

Mobile forms software platform to make work better for people

4.44

Read Reviews
Forms on Fire platform Icon

Forms on Fire platform

4.44
★★★★★
★★★★★
Mobile forms software platform to make work better for people

Forms On Fire is a mobile forms cloud software that transforms old, manual ways of working into modern mobile cloud apps. Employees and customers get what they need when they need it and at the right time. It allows employees to use familiar actions like swiping, scrolling, and tapping to capture data, stay organized, and adapt to new forms and workflows more quickly. It saves time and money by eliminating paperwork and speeding up data collection and distribution. It helps to increase productivity, increase development capacity, reduce cost and improve efficiency.

Highlights
Top Business Usecases : Knowledge management,Sending & publishing communications,Communication management
Top Features : Templates,Personalization,Recording
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Vendor: Forms On Fire

Company Size: 11-50

HQ Location: 14100 SE 36th Street, Suite 125, Bellevue, WA 98006, US

Financials: PRIVATE

MoEngage

AI driven Omni Channel Marketing Platform to drive customer engagement

4.37

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MoEngage

4.37
★★★★★
★★★★★
AI driven Omni Channel Marketing Platform to drive customer engagement

MoEngage is a customer engagement platform that creates smart segments, omnichannel campaigns and improves conversions. It helps to increase customer lifetime value and enhance customer relationships.

Highlights
Top Business Usecases : Customer engagement,Engaging and following up,Campaign management
Top Features : Personalization,Push Notification,Messaging
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Vendor: MoEngage

Company Size: 501-1000

HQ Location: 315 Montgomery St, San Francisco, California 94104, US

Financials: SERIES E

Sensor Tower

Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

4.23

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Sensor Tower

4.23
★★★★★
★★★★★
Market-Leading Digital & Mobile Intelligence to Monitor App's Marketplace Performance

Sensor Tower is a Mobile App Store Marketing Intelligence Software. It provides enterprise-level data on mobile apps and publishers through store intelligence, Ad intelligence, usage intelligence, and app intelligence platforms, which offer download, revenue, share of voice, and engagement metrics at unparalleled accuracy.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Advertisement
Top Features : Recording,Calculator,Gamification
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Vendor: Sensor Tower

Company Size: 251-500

HQ Location: 2261 Market Street #4331, San Francisco, CA 94114

Financials: PRIVATE

RingCentral MVP

Unified Platform that combines messaging, video, and phone calls

4.21

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RingCentral MVP

4.21
★★★★★
★★★★★
Unified Platform that combines messaging, video, and phone calls

RingCentral MVP is a Message Video Phone global platform that empowers modern mobile and distributed workforces to communicate, collaborate and connect via any mode, any device, and any location. It helps in simplifying the workflows with team messaging, file sharing, task management, unlimited one-click video meetings and integrated phone capabilities.

Highlights
Top Business Usecases : Sales call management,Collaboration,Call recording
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: RingCentral

Founded: 2003

Company Size: 1001-5000

HQ Location: 20 Davis Drive Belmont, CA 94002, USA

Financials: IPO

Flowfinity

Build and automate custom business process management applications without code

4.57

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Flowfinity

4.57
★★★★★
★★★★★
Build and automate custom business process management applications without code

Flowfinity is a mobile marketing platform to create, automate and integrate business process applications for enterprise without coding that boost productivity, ensure data accuracy and improve team collaboration.

Highlights
Top Business Usecases : Workflow management,Communication management,Sending & publishing communications
Top Features : Recording,Feedback surveys,Dashboard
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Vendor: Flowfinity Wireless

Company Size: 11-50

HQ Location: 206-1275 West 6th Ave, Vancouver, BC V6H 1A6, CA

Financials: PRIVATE

Branch linking platform

Mobile linking platform, with solutions that unify user experience and mobile measurement

4.60

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Branch linking platform

4.60
★★★★★
★★★★★
Mobile linking platform, with solutions that unify user experience and mobile measurement

Branch is a mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. It helps to improve internal communications and ROI.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Alerts: popups & Notifications,Personalization,Dashboard
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Vendor: Branch

Founded: 2014

Company Size: 251-500

HQ Location: 1400 Seaport Blvd, Building B, 2nd Floor, Redwood City, CA 94063, USA

Financials: SERIES F

Braze

Cross channel personalization and Mobile engagement automation platform

4.39

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Braze

4.39
★★★★★
★★★★★
Cross channel personalization and Mobile engagement automation platform

Braze is a customer engagement platform that enables cross-channel personalization and provides relevant experiences between consumers and the brands they love. It helps to enhance customer relationship and improve brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Braze

Founded: 2011

Company Size: 251-500

HQ Location: 330 W 34th Street, 18th Floor, New York, New York 10001, US

Financials: SERIES E

Sakari

Cloud-Based Text Messaging Service to send and receive SMS with thousands of contacts

4.54

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Sakari

4.54
★★★★★
★★★★★
Cloud-Based Text Messaging Service to send and receive SMS with thousands of contacts

Sakari is a business Text Messaging Service designed for sales, marketing, and support teams to help manage SMS campaigns through computer. The tool helps send SMS reminders, alerts, confirmations and marketing campaigns.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Helpdesk management
Top Features : Alerts: popups & Notifications,Templates,Personalization
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Vendor: Sakari

Company Size: 1-10

HQ Location: 350 Rhode Island, Suite 240 , San Francisco, CA 94103, California 94103, US

Financials: PRIVATE

Insider Platform

AI-powered Marketing Platform that help marketers drive growth

4.59

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Insider Platform

4.59
★★★★★
★★★★★
AI-powered Marketing Platform that help marketers drive growth

Insider platform is a growth management platform for digital marketers to drive growth across the funnel, from acquisition to activation, retention, and revenue.

Highlights
Top Business Usecases : Customer engagement,Ad management,Segmentation and targeting
Top Features : Personalization,Push Notification,Templates
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Vendor: Insider

Company Size: 1001-5000

HQ Location: 16192 Coastal Hwy, Lewes, DE 19958, USA

Financials: SERIES D

Aritic PinPoint

Marketing Automation Features - Aritic PinPoint

4.71

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Aritic PinPoint

4.71
★★★★★
★★★★★
Marketing Automation Features - Aritic PinPoint

Aritic PinPoint is a marketing automation platform that helps from acquiring potential leads to converting them into delighted brand advocates and automate the entire business funnel seamlessly. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Landing page,Live monitoring,Alerts: popups & Notifications
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Vendor: Aritic

Company Size: 11-50

HQ Location: 340 S Lemon Ave, 9009, Walnut, California 91789, US

Financials: PRIVATE

TXT180

Text Marketing Software & SMS Messaging to Text Customers

4.69

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TXT180

4.69
★★★★★
★★★★★
Text Marketing Software & SMS Messaging to Text Customers

TXT180 an SMS marketing platform is an application provider for text message marketing and group text messaging offering a proven way to communicate through SMS messaging. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Personalization,Templates
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Vendor: TXT180

Company Size: 11-50

Financials: PRIVATE

Adjust

The Mobile Measurement Company | Adjust

4.61

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Adjust

4.61
★★★★★
★★★★★
The Mobile Measurement Company | Adjust

Adjust is an attribution modeling and mobile marketing solution used by marketing agencies and mobile app marketers. It is a mobile attribution platform that has the ability to track marketing channels and attribute customers to the sources they come from.

Highlights
Top Business Usecases : Engagement management,Advertisement,Engaging and following up
Top Features : Dashboard,Bot,Personalization
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Vendor: Adjust

Founded: 2012

Company Size: 251-500

HQ Location: Saarbrücker Str. 37a, Berlin, Berlin 10405, DE

Financials: SERIES E

Mobile Text Alerts

The Best Text Alert System for Businesses

4.56

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Mobile Text Alerts

4.56
★★★★★
★★★★★
The Best Text Alert System for Businesses

Mobile Text Alerts is a world-class SMS platform for businesses to engage their customers and employees effectively. It helps businesses and organizations grow their revenue and streamline their communication through mass text messaging services. It is designed for small and medium-sized businesses, allowing them to communicate with their clients through messaging.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Drip marketing
Top Features : Alerts: popups & Notifications,Personalization,Feedback surveys
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Vendor: Mobile Text Alerts

Company Size: 1-10

HQ Location: 349 5th Ave New York, NY 10016

Financials: PRIVATE

SendPulse

Multi-Channel Marketing Automation Platform email, web push notifications, SMS, Viber with

4.54

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SendPulse

4.54
★★★★★
★★★★★
Multi-Channel Marketing Automation Platform email, web push notifications, SMS, Viber with

Sendpulse is an email marketing platform used to send bulk emails. It helps to improve sales & revenue and brand engagement.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Engagement management
Top Features : Alerts: popups & Notifications,Templates,Personalization
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Vendor: SendPulse

Company Size: 51-100

HQ Location: 1 office, New York, US

Financials: SEED

CallFire

Texting and Calling Solutions that Help You Reach More Customers

4.52

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CallFire

4.52
★★★★★
★★★★★
Texting and Calling Solutions that Help You Reach More Customers

CallFire is a cloud-based platform that provides call centers with automated outbound campaign options and helps to track their business progress and functions. It specializes in helping local businesses grow and retain their revenue through proactive outreach and engagement.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sales call management
Top Features : Recording,Personalization,Alerts: popups & Notifications
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Vendor: Callfire

Founded: 2004

Company Size: 101-250

HQ Location: 1410 2nd St., Suite 200, Santa Monica, CA 90401, US

Financials: SERIES A

WebEngage

Marketing Automation tool to craft contextual and personalized campaigns

4.52

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WebEngage

4.52
★★★★★
★★★★★
Marketing Automation tool to craft contextual and personalized campaigns

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: WebEngage

Company Size: 251-500

HQ Location: B-1602, Lotus Corporate Park, Goregaon East, Mumbai, Maharashtra 400063, IN

Financials: SERIES B

Zymplify

Sales & Marketing Automation Software to accelerate business revenue

4.50

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Zymplify

4.50
★★★★★
★★★★★
Sales & Marketing Automation Software to accelerate business revenue

Zymplify is an automated prospecting and lead qualification software intended to accelerate business' revenue by turning strangers into customers. It offers business qualified prospects who are actively looking for products or services and gives a complete toolkit to connect with them and close sales at speed.

Highlights
Top Business Usecases : Social media management,Digital marketing,Generation of new leads
Top Features : Landing page,Dashboard,SEM
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Vendor: Zymplify

Company Size: 11-50

HQ Location: 28 The Promenade, Portstewart, County Londonderry BT55 7AE, GB

Financials: NA

AppsFlyer

Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

4.48

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AppsFlyer

4.48
★★★★★
★★★★★
Real-Time, Accurate and Reliable MOBILE DATA AND REPORTS

AppsFlyer is a SaaS mobile marketing analytics and attribution platform that intends to empower marketers to grow their business through comprehensive measurement and analytics services. It helps them build great products, create exceptional experiences, and preserve customer privacy.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advertisement
Top Features : Dashboard,Personalization,Fraud detection
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Vendor: Appsflyer

Founded: 2011

Company Size: 501-1000

HQ Location: 100 1st Street, 25th floor San Francisco, California 94105 USA

Financials: SERIES D

Mailup Email Marketing

Marketing solution for creating quality relationships with customers.

4.46

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Mailup Email Marketing

4.46
★★★★★
★★★★★
Marketing solution for creating quality relationships with customers.

MailUp a Marketing Automation platform that supports Email Marketing and SMS Marketing. Its email marketing platform is a powerful, scalable, and integrated marketing solution for creating quality relationships with customers. It is suitable for marketers and agencies and e-commerce companies to engage with their customers and run effective email campaigns.

Highlights
Top Business Usecases : Communication management,Sending & publishing communications,Sales document management
Top Features : Templates,Personalization,Dashboard
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Vendor: Mailup

Founded: 2002

Company Size: 101-250

HQ Location: Viale F. Restelli 1, 20124 Milan, Italy

Financials: IPO

AppFollow

Boost your app growth | AppFollow

4.39

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AppFollow

4.39
★★★★★
★★★★★
Boost your app growth | AppFollow

AppFollow is an App Monitoring, App Store Optimization, and Customer Support platform. It helps to gather and manage the app’s and game’s data, increase app conversion rate, improve app store rankings and app user loyalty. It helps to enhance customer realtionships and improve ROI

Highlights
Top Business Usecases : Rating and review management,Helpdesk management,Communication management
Top Features : Alerts: popups & Notifications,Dashboard,Ticketing
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Vendor: AppFollow

Company Size: 11-50

HQ Location: Pelimannintie 24, Helsinki, FI

Financials: SEED

Listrak

Marketing automation platform that delivers seamless, personalized cross-channel interactions

4.38

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Listrak

4.38
★★★★★
★★★★★
Marketing automation platform that delivers seamless, personalized cross-channel interactions

Listrak is a marketing automation platform for retailers which provides seamless, personalized customer interactions to accelerate growth and engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead analytics
Top Features : Personalization,Templates,Alerts: popups & Notifications
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Vendor: Listrak

Founded: 1999

Company Size: 251-500

HQ Location: Listrak, 100 West Millport Road, Lititz, PA 17543

Financials: PRIVATE