Real-World Case Studies and Customer Success Stories with The Trade Desk, Inc.

Zespri used the Trade Desk's retail data solution to boost kiwifruit sales in Singapore. The campaign targeted high-value audiences using... FairPrice Group's first-party data. Zespri saw a 5% sales uplift for kiwifruit, compared to 3% for other fruits. Cost per acquisition was 30% more effective among key retail customers. The platform enabled real-time measurement and optimization of campaign performance.
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Yumi’s used The Trade Desk and Flybuys to link ad spend to both online and offline sales. The campaign drove... a 158% and 147% sales uplift versus control groups. Yumi’s cut cost per acquisition by 52% and saved 6% of the total budget. The brand gained a 3.3% market share increase, becoming the second-most popular in its category. Daily sales data and advanced targeting helped Yumi’s optimize campaigns and understand customer behavior.
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The Trade Desk helped Wyeth grow Illuma’s brand in Taiwan using data-driven audience targeting. Wyeth reached 3.9 million unique users,... more than double the industry benchmark. The campaign cut cost per completed view by 74% and increased brand adoption by 292%. Brand recognition rose by 117% and purchase intent by 58%. Wyeth used multiple targeting strategies to engage new and expectant parents.
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Vileda used The Trade Desk to run its first fully omnichannel campaign in Australia. The campaign used retail data and... advanced measurement tools to target key audiences and track sales impact. Vileda achieved a 15.6% sales uplift and 180% higher return on ad spend than the category benchmark. The campaign also increased reach by 29% with the same budget. Data-driven targeting and frequency management helped Vileda prove the value of its advertising strategy.
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VILSA-BRUNNEN used The Trade Desk's digital out-of-home (DOOH) platform to boost brand awareness and engagement. The campaign targeted football fans... and grassroots players, inviting them to enter a competition. Using the Audience Reach Percentage (ARP) feature, VILSA delivered 90% of impressions to its desired audience. The campaign generated 4.6 million audience impressions. ARP helped VILSA fine-tune its strategy and reduce wasted ad spend.
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Neutrogena used The Trade Desk to launch an omnichannel campaign for its new Retinol Boost product. The campaign targeted women... aged 25–64 across Connected TV, digital out-of-home, and online video. This approach helped Neutrogena reach new and existing customers in the anti-aging skin care market. The campaign led to a 131% increase in Retinol Boost sales. Brand awareness and favourability also rose significantly.
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Unilever used The Trade Desk's platform to run a programmatic digital out-of-home campaign for Magnum Remix ice cream in Singapore. The campaign aimed... to boost brand awareness and drive store visits as shoppers returned post-pandemic. By leveraging location intelligence and real-time footfall analysis, Unilever tracked and optimized ad placements. The campaign delivered 4.15 million impressions and 8.39 million footfall conversions in under a month. Footfall increased by up to 1.8 times, and cost per thousand impressions dropped to $5.46 or less.
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Unilever used The Trade Desk to launch its new Lux hair product in Taiwan. The campaign targeted busy, active women... using third-party data and interactive video ads. Unilever reached 75% of its total audience pool, 20% above goal. The video ads achieved an 84% view-through rate, beating the 70% target. Click-through rates hit 1.02%, well above the 0.6% market benchmark. The campaign helped Unilever engage new high-value audiences and improve future targeting.
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Unilever Thailand used The Trade Desk's UID2 to target audiences for its Sunlight brand as cookies became obsolete. They used encrypted... phone numbers and email addresses for precise, privacy-conscious targeting. UID2 outperformed traditional methods, delivering lower cost per completed view, higher click-through rates, and boosted brand awareness. Phone number targeting achieved 13% higher viewability and 2% higher video completion rate than email. Unilever now uses UID2 as an always-on strategy in Thailand and plans to expand it across Southeast Asia.
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Unilever used The Trade Desk and foodpanda’s retail data to boost Ben & Jerry’s sales in Singapore. The campaign targeted... past buyers and dessert lovers using first-party data. Unilever achieved a 1.5x ROAS, beating its goal. Targeting foodpanda’s audience segments led to a 26x ROAS and a 94% lower CPA than average. Unilever now plans to use this retail media approach for more brands and markets.
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Asahi used The Trade Desk's Unified ID 2. 0 for an omnichannel campaign in Hong Kong. The campaign targeted users...across display, video, connected TV, and digital out-of-home channels. Asahi grew its first-party data and improved retargeting with UID2. The campaign led to a 13% higher video completion rate and a 34% lower cost per completed view. Online sales on HKTVmall increased by 4x within three weeks.
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The Glenlivet used The Trade Desk to launch a multichannel campaign in Hong Kong. They combined short-form video and digital... out-of-home ads to challenge stereotypes and boost brand awareness. The campaign reached 1.64 million viewers and delivered over 12.5 million completed views. DOOH ads generated nearly 4 million impressions. Brand awareness rose by 14%, and ad recall increased by 21% for those exposed to both video and DOOH formats.
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Sulwhasoo used The Trade Desk's UID2 identity solution to run an omnichannel ad campaign. The brand turned first-party CRM data... into UID2 identifiers and built lookalike audiences. This strategy led to a 380% increase in conversions and a 200% rise in store visits. New member sign-ups grew by 36% during the campaign. Sulwhasoo gained a full view of the customer journey and improved campaign performance.
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Henkel used The Trade Desk's Identity Alliance to improve its Schwarzkopf Taft CTV campaign in Germany. By running an A/B... test, Henkel reached 15% more households and lowered cost per household by 13%. The campaign achieved a 32% higher Decision Power Score and 43% fewer households saw multiple ads per week. Audience quality improved with a 36% lift in the Quality Reach Index. These results led Henkel to plan future campaigns using this approach.
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Reckitt used thetradedesk's technology to run an omnichannel campaign for its Durex brand. The campaign combined digital out-of-home, online video,... and display ads across major German cities. Retargeting people exposed to DOOH ads led to a 160% higher click-through rate. Durex product sales rose by 3%, and total brand sales increased by 4.6%. Net revenue grew by 88% compared to the previous year.
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Purina used The Trade Desk’s advanced data and measurement solutions to boost brand consideration and store visits in Switzerland. The campaign targeted... pet owners in both Swiss German and Swiss French regions using geo-data and premium inventory. Brand lift studies showed a 42-point increase in personal interest and a 44-point rise in brand consideration among Swiss German consumers. Over 29,000 store visits were tracked in four weeks, with cost per store visit at 1.58 CHF. Purina also achieved frequency savings of 80,000 CHF and expanded unique ID reach by about 1 million.
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Niagara Water used thetradedesk with Oracle Data Cloud and Foursquare Measurement to track digital campaign impact on offline sales. The three-month campaign... targeted buyers in Los Angeles and Houston. They saw a 42% increase in same-store sales. The campaign drove over 267,000 store visits at a $0.49 CPA and tracked 80,000 purchases at a $1.65 CPA. Niagara Water expanded their advertising efforts nationwide after these results.
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The Trade Desk helped Mondelez International run its first OTT ad campaign for Kraft cheese in Indonesia during Ramadan. The campaign targeted... women aged 25 to 45 who prepare food for Sahur. Mondelez used The Trade Desk to secure premium OTT inventory and set frequency caps, reaching over 2.1 million people—1.8 times the KPI. Video completion rate hit 89%, and click-through rates were 15 times higher than previous UGC campaigns. Ad recall increased by 11.5%, and cost per completed view was 11% lower than the KPI.
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Kellogg’s used The Trade Desk’s platform and retail data to boost sales in Australia. The company targeted new audiences on... BVOD using Flybuys loyalty data. This approach led to a 156% increase in conversions for Nutri-Grain. Sales across Nutri-Grain, Coco Pops, and Bright Start rose by 187%. The campaign showed that ads for one brand can drive sales for others.
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The Trade Desk helped Galderma boost Cetaphil's brand consideration by 33% among Gen Z in Germany. Using AI-powered "social CTV"... creative, they repurposed social videos for connected TV ads. The campaign reached 682,000 households and achieved a 42% increase in unique reach. Video completion rate hit 98%, 18 points above benchmark. The strategy drove a 6% uplift in brand preference, placing Cetaphil in the top 10% of industry CTV benchmarks.
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The Warehouse Group used The Trade Desk's omnichannel platform for its mega toy sale. They unified ad buys and measurement... across BVOD, audio, display, and native channels. The campaign reached 1.4 million unique users and achieved a 157% return on ad spend. Conversion rates increased by up to 50.25 times. Website revenue rose by 24% and site traffic to the toy category grew by 73%.
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Target Australia used UID2 and The Trade Desk to improve its audience targeting. OMD helped onboard Target’s first-party CRM data... and build lookalike audiences. The campaign achieved a 66% higher conversion rate and a 36% lower cost-per-action compared to third-party data. UID2 reduced reliance on third-party data and helped Target prepare for a cookie-less future. Target and OMD plan to keep using first-party data and UID2 for future campaigns.
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Specsavers used The Trade Desk’s Kokai platform to boost appointment bookings. They ran four omnichannel campaigns using video, CTV, and... display ads. By leveraging first-party data and AI-powered targeting, they improved audience reach and conversion. Specsavers achieved a 43% lower cost per booking and a 62% lower CPA than planned. Time to convert dropped from 11 to 6 days, and cross-channel frequency control saved £17,000.
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Snooze used The Trade Desk to run an omnichannel campaign. They consolidated all programmatic media buys on one platform. This... helped them reach over 7 million unique customers. The campaign drove 56,000 visits to Snooze stores. The average cost per person reached was $0.02. Snooze gained better data and plans to use these insights for future campaigns.
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Rossmann used thetradedesk's platform to boost Babydream nappy sales. They combined first-party data with Connected TV ads for precise targeting.... The campaign reached 56% of exclusive CTV viewers and 171% more households. Rossmann saw 20 in-store sales per 1,000 impressions. Customers were 30 times more likely to convert after seeing CTV ads. App installs increased during the campaign, and Babydream sales grew.
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Rossmann used The Trade Desk and Connected TV to boost sales of its enerBIO organic food line. The company targeted... health-conscious viewers aged 25 to 39 using first-party retail data. Two ad formats highlighted product variety and key items, aiming to drive first-time purchases. Ninety-nine percent of impressions reached the intended audience, with a cost per completed view of 0.03 euros. The campaign outperformed video benchmarks and set new standards for Connected TV advertising.
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RIMOWA used The Trade Desk to run an omnichannel ad campaign in Japan. The brand consolidated media buying across Connected... TV, digital out-of-home, and rich-media channels. This approach saved 34% of the CTV budget, which was reinvested to increase unique reach by 25%. RIMOWA also saw a 17.4% boost in brand awareness using DOOH. The campaign helped RIMOWA control ad frequency and reach more premium travelers.
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Optic 2000 used thetradedesk's omnichannel marketing to reach young people in France. Their agency, Arena Media, integrated video, TV, audio,... display, and programmatic DOOH ads. The campaign drove 87% incremental reach from IPTV and OTT channels. DOOH ads led to a 13% uplift in gamers and students. The team saved €13,000 in ad frequency costs, with over half from IPTV. Optic 2000 gained new insights for future campaigns.
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Old Navy used The Trade Desk to shift ad spend from linear TV to connected TV. With PHD, they consolidated... upfront buys and used programmatic guaranteed campaigns to reduce audience overlap. They tested live sports via private marketplace deals, reaching 1.2 million new households. This move cut cost per unique household by almost 70% and expanded total reach to 36.7 million households. Old Navy now commits to ongoing decisioned CTV buying for better audience targeting and cost efficiency.
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Old Navy used The Trade Desk’s retail data marketplace to improve back-to-school sales. The brand targeted moms shopping for families... by using verified-shopper signals from Albertsons, Dollar General, and Walgreens. This approach let Old Navy reach unique audiences 97% of the time, with only 3% overlap. Retail audiences drove 49% of purchases attributed to the platform, using just 26% of the budget. Old Navy’s strategy helped them stand out in a crowded season and boost online sales.
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The Trade Desk helped Men's Wearhouse boost in-store sales by 16% with a digital audio campaign. The retailer used programmatic... audio ads to reach new, style-conscious shoppers. Offline conversions API linked ad exposure to in-store sales, proving audio's impact. The campaign reached 48% new households not touched by other channels. Men's Wearhouse saw an 8% higher media return than average, leading to more investment in digital audio.
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Kleinanzeigen used The Trade Desk's platform to support its rebrand from eBay Kleinanzeigen. The team ran an omnichannel campaign using... first-party data to target key audiences. They reached 4.2 million unique households and expanded audience reach by 95% on Connected TV and display compared to online video alone. Frequency capping led to nearly 35% budget savings, which was reinvested for more reach. The campaign helped inform most of Germany about the new brand.
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Lidl used The Trade Desk's platform to reach parents of young children with targeted ads. Their agency, OMG UK, added... Connected TV to Lidl's usual broadcast TV campaigns. The campaign delivered 2.6 million impressions and reached 95% of viewers solely through Connected TV. Video completion rates hit 93%, 18% above the benchmark. Lidl saw incremental reach and improved targeting, proving the value of programmatic CTV.
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IKEA used The Trade Desk's demand-side platform to run an omnichannel campaign in Australia. The campaign used first-party data, AI,... and universal pixel tracking to target and retarget audiences. IKEA combined audio, display, and digital out-of-home ads to boost awareness and drive online conversions. The campaign led to over 38,000 purchases and a 339% increase in conversions when using audio and social ads together. Using two or more channels also reduced the average time to conversion by 10%.
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Tiger Beer used The Trade Desk's programmatic retail strategy to boost brand affinity during Lunar New Year. By leveraging FairPrice... Group's retail audience and measurement solution, Tiger Beer connected ad spend to both online and in-store sales. The campaign achieved a 34x higher return on ad spend and a 15x lower cost per acquisition compared to previous social media campaigns. Most sales, 96%, came from in-store purchases tracked via the FairPrice app. The campaign also revealed that 70% of Tiger Beer’s consumers were over 45 years old.
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Tiger Beer used The Trade Desk's platform to launch Tiger Soju Infused Lager in Singapore. The campaign combined digital out-of-home... and display ads, reaching 35% of Singapore’s population. Tiger Beer saw a 1.32x increase in sales and a 1,873% return on ad spend. Customers exposed to both DOOH and display ads had a 31% higher basket value and converted 3.7 times faster. The campaign set a new standard for retail data-driven advertising in the beverage industry.
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The Trade Desk helped PepsiCo India reach 12 million unique consumers with a cross-device targeting strategy. PepsiCo moved beyond linear... TV to target cord-cutters aged 18–34 using first-party and third-party data. The campaign achieved 100% of its reach goal and delivered 13% media efficiency. View rates hit 81%, with over four views per target user. PepsiCo expanded its audience and improved recall for its Slice fruit drinks campaign.
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PepsiCo used The Trade Desk and Dollar General to test a full-funnel, omnichannel marketing strategy. They combined brand and retail... sales campaigns, using retail data and advanced targeting. The campaign led to a 69% higher conversion rate for households exposed to both upper- and lower-funnel ads. PepsiCo saw a 283% higher ROAS for upper-funnel ads and 208% higher ROAS for lower-funnel ads. The approach proved more cost-efficient than running separate campaigns.
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PepsiCo used The Trade Desk's programmatic digital out-of-home (pDOOH) platform to launch Tropicana Twister in Malaysia. The campaign reached 5.7... million audience impressions in under six weeks. Brand awareness rose by 19% and brand consideration increased by 6%. Retargeting with first-party data led to a 3.5x higher click-through rate than third-party data. PepsiCo plans to expand this innovative approach to other Southeast Asian markets.
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PepsiCo used The Trade Desk to run an omnichannel ad campaign for its Pepsi rebrand in the Philippines. The campaign reached... 4.6 million more consumers and cut cost per reach by 39%. PepsiCo saw a 7% brand lift among Gen Z and a 3% overall lift. The campaign used display, video, and digital out-of-home ads. PepsiCo measured unique reach and retargeted consumers, proving the value of omnichannel marketing.
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Danone used The Trade Desk to test an omnichannel marketing strategy for its Actimel brand. The team compared an integrated... omnichannel approach to a siloed multichannel one. The omnichannel campaign delivered a 1.3x higher conversion rate and reduced time to purchase by 11%. Brand perception rose by 6 points and purchase intent by 5 points. The campaign also drove a 7% increase in incremental reach and attracted 9% new-to-brand buyers.
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Mikado used The Trade Desk's platform to run a Connected TV campaign in Spain. The campaign aimed to make Mikado... the top snack for TV and movie fans. Spark Foundry used data-driven targeting and sequential storytelling across CTV, online video, and display. The campaign reached 93% of the target audience in four weeks and added 1.1 million households. Brand mentions quadrupled compared to the previous campaign, and the campaign ranked in the top 15% for brand lift worldwide.
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McDonald's Canada used The Trade Desk's Kokai platform for a nationwide omnichannel campaign. The campaign drove a 2.68% lift in... restaurant visits, reaching 5.6 million households. Ads across display, audio, CTV, and online video were managed in one platform. Holistic frequency caps freed 21% of the media budget, boosting household reach by 16%. Consumers exposed to three or more channels were twice as likely to visit and returned sooner.
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The Trade Desk helped The Magnum Ice Cream Company boost sales by 30% in underperforming German regions. Magnum used retail... data from REWE and weather forecasts to target ads in areas with high sales potential. The campaign ran across connected TV, online video, and digital out-of-home channels. Dynamic budget allocation led to a 65% improvement in cost-efficiency. Magnum saw an 8% uplift in sales across all stores and a 9% increase in total company ice cream sales in Germany.
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Kraft Heinz used The Trade Desk to run an omnichannel ad campaign in the Philippines. The campaign targeted consumers with... digital out-of-home, OTT video, and display ads. Using three channels, Kraft Heinz lowered its cost per reach by 4.7 times compared to using one channel. The campaign reached 4.2 million more consumers with DOOH ads and 4 million more with display ads. Click-through rates increased by 65%, and brand awareness rose by 2%. Heinz Tomato Ketchup’s share of voice grew by 48%.
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Kraft Heinz Indonesia used The Trade Desk to boost ABC syrup sales during Ramadan. They ran a two-week programmatic campaign... with first- and third-party data to target shoppers near Hypermart stores. The campaign drove 3,522 store visits, with 20.5% of visitors redeeming vouchers. The average CPA was 70% lower than their benchmark. Kraft Heinz gained real-time insights and plans to use The Trade Desk for future campaigns.
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Shokz used The Trade Desk to run an omnichannel campaign in Japan. The campaign combined digital out-of-home, connected TV, audio,... display, and online video. Shokz saw a 45% increase in sales conversion rate and a 54% uplift in add-to-cart rate. Brand awareness rose by 19%. The campaign reached millions through multiple channels and proved that upper-funnel media can drive measurable business results.
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VIZIO used OpenPath from The Trade Desk to simplify its programmatic ad supply chain. The company wanted to connect more... directly with advertisers and reduce intermediaries. After implementing OpenPath, VIZIO increased its programmatic connected TV revenue by 39%. The win rate for ad placements grew 8 times. Advertisers spent more and placed higher bids on VIZIO's inventory.
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ViewSonic used The Trade Desk platform to reach gamers worldwide with connected TV and OTT ads. The campaign targeted four... countries and used platforms like Crunchyroll and Pluto TV. With AI optimization, video completion rates rose from 59% to 81%, and CPCV dropped by 25%. Click-through rates in Germany were 24 times above the industry benchmark. The campaign reached 896,000 users and 875,000 households, with a 75% average completion rate, 12% higher than the benchmark.
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Samsung New Zealand used The Trade Desk to boost brand consideration by 10. 9% for its Galaxy S23 launch. The...campaign used data-driven targeting, AI optimization, and cross-channel engagement. Ad recall rose by 9.1%. Conversion time dropped from 14 to 4 days for users exposed to multiple devices and channels. 78% of conversions came from users who saw both display and video ads. The campaign set a new benchmark for effective marketing in New Zealand.
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Samsung used The Trade Desk's demand-side platform to boost smartphone sales on Blibli. com. The campaign targeted custom audiences using...Blibli’s first-party data and open internet ads. Samsung achieved an 11.2x return on ad spend and saw a 154% increase in sales compared to the previous mega-sale. Real-time SKU-level reporting helped optimize the campaign midflight. This was the first time Samsung measured direct sales impact from open internet ads on Blibli.
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Samsung Canada used the Trade Desk platform to improve sales attribution. They struggled to connect media impact to both in-store... and online sales. With a custom solution called Samsung Sales Measurement, they used first-party sales data and integrated opted-in consumer data. This helped them trace the customer journey and personalize media targeting. As a result, Samsung improved their ability to attribute media to sales by 19 times.
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LG Display used The Trade Desk's platform to run a targeted Connected TV campaign in the U. S. The campaign...reached over 1.76 million households, focusing on owners of older TVs. LG Display used data-driven targeting and Inferred Brand Intent tools to gain insights into consumer behavior. The campaign achieved a 2.3% increase in ad recall and a 4% rise in brand awareness, both above industry benchmarks. The cost per completed view was 34% lower than the company's KPI, and video completion rate hit 99.32%.
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HP Inc. replaced linear TV with Connected TV and digital out-of-home channels using The Trade Desk. Their goal was to... boost ink subscription sign-ups and improve ROI. The new channel mix led to a 49% better cost per acquisition and a 48% increase in subscriptions, all with 22% less budget. CTV and DOOH also raised Instant Ink awareness and ad recognition. The team used real-time reporting to optimize reach and avoid wasted spend.
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HP used Unified ID 2. 0 (UID2) from The Trade Desk to improve Connected TV (CTV) ad targeting in a...cookieless environment. The campaign reached 8% of 12.5 million targeted households, with ads shown an average of 5.7 times per household. HP achieved a cost per unique household of $0.16, which was 23% lower than their previous campaigns using other buying strategies. UID2 enabled more accurate household-level targeting and better frequency management. HP plans to expand its use of UID2 for closed-loop measurement and first-party data enrichment.
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UMI used Unified ID 2. 0 from The Trade Desk to help a regional grocery chain reach more customers online....By leveraging first-party data from the client’s loyalty program, UMI created a lookalike audience. This led to a 78% increase in audience size and a 22% higher conversion rate. The campaign also saw a 17% decrease in cost per thousand impressions. UMI plans to use UID2 for more campaigns to keep growing their client’s digital reach.
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Tombras used The Trade Desk's platform to measure and improve Connected TV ad performance for a banking client. By leveraging Conversion... Lift and the TV Quality Index, Tombras found that premium streaming services like HBO Max and Discovery+ delivered a 200% increase in conversion lift over free ad-supported platforms. The campaign also saw an 11% rise in TVQI score, a 22.5% lift in awareness, and a 17.5% increase in favorability. These results show the value of high-quality inventory and advanced measurement tools for CTV advertising.
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The Trade Desk used Unified ID 2. 0 (UID2) to improve its digital ad targeting. By converting CRM email addresses...into UID2s, the team could target first-party audiences while protecting privacy. UID2-based display ads achieved a 2.9x higher click-through rate than non-UID2 ads. The cost per acquisition dropped from $5.37 to $1.60, a 2.4x improvement. The Trade Desk now uses UID2 segments for lookalike modeling to expand reach.
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The Trade Desk’s BVOD platform helped Havas Media Australia boost local tourism for a client during COVID-19. Using Samba TV... data, they targeted households not reached by linear TV. Beatgrid measured incremental reach, showing 3.84 million unique households and 3.87 million people reached. BVOD delivered 9.31% incremental reach and a record low $0.05 CPCV. The campaign reached 304,000 people exclusively via BVOD, reducing ad fatigue and waste.
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OMD used The Trade Desk to run a multichannel campaign for Renault's Arkana SUV in Spain. The agency targeted younger,... eco-conscious car buyers using nontraditional channels like Connected TV, audio, and digital out-of-home. The campaign reached 30% of Spain’s population. It achieved a 91% video completion rate and a 0.16% click-through rate. High-impact video ads and homepage takeovers increased brand awareness among the target audience.
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The Trade Desk's Kokai platform helped Pinnacle Advertising drive a 32% decrease in cost per website visit for its client, a major American home and auto accessory brand. Pinnacle used connected... TV (CTV) to reach new audiences and improve upper-funnel results. By layering audience data and using first-party data, they targeted consumers likely to buy automotive products. The campaign also increased household reach by 5%. This data-driven approach made CTV a key part of their digital strategy.
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Push Digital used The Trade Desk to run a CTV-led omnichannel campaign for a political candidate. The goal was to... increase candidate favorability and intent to vote, especially among older women. They used CTV and audio channels, which are not common in political ads. After optimizing the campaign, they saw a 13.9% increase in favorability among adults who saw the ad once. Intent to vote rose by 5.3% for women over 18 and 5.7% for people aged 46 to 65. The campaign showed the value of digital channels in political advertising.
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Kokai helped Together, a New Zealand media agency, test decisioned BVOD media buying. They compared real-time, data-driven buying to traditional... programmatic guaranteed deals. The decisioned approach used private marketplaces and premium inventory. Results showed an 88% lower CPA and up to 11 times more conversions than PG. The campaign also achieved a TVQI score 11% above the platform benchmark.
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Tombras, an independent media agency, used The Trade Desk’s Connected TV platform to boost client results. By consolidating CTV campaigns,... Tombras achieved a 32% increase in in-store sales and a 560% higher conversion rate for a women’s fashion brand. Customers exposed to CTV ads were four times more likely to convert after clicking a performance ad. Tombras also improved their new business win rate, going 5 for 5 in pitches after adopting The Trade Desk’s programmatic tools. Their partnership focuses on innovation and measurable outcomes for retail and e-commerce clients.
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Volvo used The Trade Desk and Oracle to boost brand awareness in New Zealand. They targeted ads to appear with... positive-impact and sustainability content. The campaign delivered over 3 million impressions in less than a month. Volvo saw a 477% increase in conversion rate with ads on The Trade Desk and social media. They also achieved a 469% increase in conversion rate with The Trade Desk and search. Volvo supported local media and reached audiences interested in sustainability.
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Volkswagen used The Trade Desk to launch an omnichannel marketing campaign for its after-sales service in Germany. The campaign reached... over 20 million unique people and drove 625,000 visits to the service landing page. Volkswagen achieved a 52% incremental reach, adding nearly 7 million new users. Display ads delivered a 57% lower cost per acquisition than previous campaigns. Brand consideration rose by 34 points, beating benchmarks by 14 points.
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Suzuki Australia used The Trade Desk to reconnect with younger drivers for its new Fronx SUV. The team built a... unified omnichannel campaign using first-party data and identity solutions. They targeted audiences across streaming, social, mobile, and audio channels. Showroom visits increased by 22% and cost per visit dropped by 31%. Brand perception among 18–34 year olds rose 42%, and consideration jumped 84%.
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The Trade Desk helped Stellantis launch the Alfa Romeo Tonale SUV with an omnichannel campaign in Australia. Stellantis used advanced... targeting, retargeting, and measurement tools to reach 5.33 million people. The campaign reduced conversion time by 63% and required 87% fewer impressions to convert leads. Cost per reach dropped by 35%, allowing Stellantis to reach 53% more people without increasing budget. First-party data drove 58% of landing page visits with only 35% of ad spend.
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Mercedes-Benz used The Trade Desk to launch its new GLC SUV in Spain. The campaign used digital out-of-home ads and... first-party data to target the right audience. 70% of impressions reached the target group. The campaign cut cost per acquisition by 71%. Dealerships saw more foot traffic. Mercedes-Benz gained insights for future campaigns.
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Mercedes-Benz Australia used The Trade Desk for a Connected TV campaign to boost brand awareness for its new C-Class model. The campaign ran... on BVOD channels 7plus, 9Now, and Optus, targeting luxury auto buyers over 25. InMobi Pulse was integrated to measure brand lift, marking the first such study for BVOD in Australia and New Zealand. The campaign reached over 1.5 million households and increased brand awareness by 5%, with an 11% lift among 45–54-year-olds. Mercedes-Benz gained valuable audience insights for future campaigns.
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Lexus used The Trade Desk to reach new luxury car buyers. They ran a holistic Connected TV campaign. The goal... was to expand their audience. The campaign targeted the next generation of buyers. Lexus used audience targeting and data tools. The case shows how digital TV ads can help auto brands grow.
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JLR used The Trade Desk's UID2-powered omnichannel campaign to boost showroom visits in Taiwan. The campaign targeted high-net-worth individuals using... Connected TV, online video, and display ads. JLR leveraged first-party CRM data to create lookalike audiences, achieving a click-through rate twice as high as third-party strategies and a 56% lower cost per click. The campaign led to a 423% increase in showroom visits, a 140% lift in visit intent, and a 37% rise in brand awareness. JLR gained valuable insights and plans to build on this success.
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The Trade Desk's UID2 helped Cook Islands Tourism boost conversions by 60% and cut cost per click by 14%. Bench used first-party... data and lookalike audiences to reach travelers in Australia and New Zealand. The campaign drove more website traffic and flight sales. UID2 enabled precise targeting without third-party cookies. Cook Islands Tourism now has a sustainable digital marketing strategy.
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Marriott International used an omnichannel marketing strategy to boost awareness and bookings for its hotel portfolio. The campaign targeted affluent... leisure travelers in Berlin and London using Connected TV, digital out-of-home, video, audio, and display ads. By leveraging first-party data and cross-channel retargeting, Marriott saw a 45% increase in conversion rate. Users exposed to ads on multiple channels were 1.8 times more likely to visit the Marriott website. CTV ads achieved a 96% completion rate, and those exposed to CTV were 3.8 times more likely to convert.
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The Trade Desk's UID2 helped a luxury New York hotel boost bookings. The hotel and its agency, TravelDesk, used CRM... data to create lookalike audiences and target high-value guests. The campaign achieved a 12x return on ad spend, beating the 10x benchmark. Cost per booking was $190, 20% below the advertiser benchmark. Over 200 bookings were made during the campaign window.
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The Trade Desk helped Luxury Escapes use Unified ID 2. 0 to improve digital marketing. The company onboarded CRM data...to create lookalike audiences and reach new customers. With this strategy, Luxury Escapes saw a 276% higher conversion rate and a 78.3% lower cost per action. Return on ad spend increased 4.75 times in Australia. The solution worked across devices and channels, supporting privacy and data control.
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Marriott International used The Trade Desk’s dynamic creative optimization tools to improve retargeting. By personalizing ads with first-party data, Marriott... boosted bookings by 289%. The campaign cut cost per acquisition by over 50%. Return on ad spend increased by 65%. Travelers booked rooms three days faster after seeing targeted ads. Marriott also expanded its audience reach by 272% using cross-device targeting.
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Valnet used The Trade Desk’s OpenPass, UID2, and OpenPath to boost programmatic revenue. The company wanted to scale identity and... monetization strategies across its digital media brands. OpenPass enabled passwordless logins, increasing authenticated visits and improving user experience. UID2 converted emails to pseudonymized IDs, raising audience match rates. OpenPath connected Valnet’s inventory directly to advertisers. These solutions led to a 30% increase in global programmatic revenue and doubled UID2 coverage.
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OpenPath helped The Arena Group fix supply path inefficiencies. The company connected directly to advertiser demand. This led to a... 4x higher fill rate for programmatic ads. Revenue increased by 79% across web and online video. The Arena Group plans to keep using OpenPath for better inventory value and growth.
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OpenPath helped New York Post increase programmatic web display revenue by 97%. The platform enabled a direct connection between advertisers... and NY Post inventory. This improved transparency and made ad spots more valuable. Inventory fill-rate rose by 8.6 times. The solution simplified advertiser access and boosted match rates. NY Post saw strong results in just one year.
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OpenPath helped FUNKE Media Group double its programmatic display revenue. The publisher saw a 37% higher inventory fill-rate after reducing... intermediaries in its ad supply chain. Direct integration with The Trade Desk gave advertisers better access to FUNKE’s audiences. This led to more bids and higher demand for their inventory. The solution also lowered intermediary costs and improved transparency.
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UScellular used The Trade Desk with Harmelin Media to improve its Connected TV strategy. They ran an omnichannel campaign to... reach more local audiences during premium programming. By using TV Quality Index and Harmelin Media’s Helix analytics, they targeted households more precisely. The campaign saw a 71% higher conversion rate with CTV and display, 66% more unique households reached, and a 24% lower cost per acquisition. UScellular plans to keep using this approach for high-quality video ads.
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SMARTY used The Trade Desk platform to run an omnichannel campaign across connected TV, online video, display, and audio. The campaign aimed... to drive more conversions and website visits with a fixed budget. SMARTY saw a 67% increase in checkout conversions and a 21x rise in website visits. Including CTV led to 48% fewer impressions needed for conversion. The team reinvested 9% of its budget savings to reach new audiences. SMARTY proved that brand investment can drive strong lower-funnel results.
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Kokai helped Deutsche Telekom boost MagentaTV campaign results. After switching to Kokai, post-click conversion volume rose by 11x. The campaign... got 54% more clicks using 42% less budget. Cost per click dropped by 62%. The AI-powered platform found new audiences and improved cost efficiency. Deutsche Telekom plans to use this approach for more media properties.
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McDonald's Australia used The Trade Desk's UID2 to target lookalike audiences based on first-party data from over 2 million MyMacca’s app users. The campaign aimed... to boost sales of the McSmart Meal by shifting from contextual to data-driven targeting. Using UID2, McDonald's achieved a 92% increase in revenue, an 87% rise in purchases, and a 66% higher click-through rate compared to third-party data. The strategy also delivered a 31% lift in return on ad spend. Privacy remained a top priority throughout the campaign.
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McDonald's Germany used The Trade Desk's Connected TV to target 18–39-year-olds and drive store visits for its saver menu. By activating TV... Quality Index and leveraging Adbrain household graph, they improved conversion rates by 44%. The campaign needed 7.3% fewer impressions per conversion compared to OLV. The results proved Connected TV can drive measurable sales and reach the right audience. McDonald's Germany plans to use this channel in future campaigns.
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McDonald’s Germany used The Trade Desk and Connected TV to boost registrations for its new loyalty program. The campaign targeted... a broad audience, focusing on younger viewers who watch less linear TV. OMD Germany and The Trade Desk used real-time data and a dedicated panel to measure ad reach and effectiveness. Thirty-one percent of Connected TV-exclusive users were under 30. The approach allowed McDonald’s Germany to adjust campaigns quickly and reach more people for their app.
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The Trade Desk used its own demand-side platform to run an omnichannel brand awareness campaign. The team focused on programmatic... channels like CTV, DOOH, and online video to reach decision-makers and the tech industry. Their DOOH strategy delivered over 40 million impressions and a 42% lift in ad recall. Using the audience reach percentage feature, they increased audience reach by 6.5%. CTV ads achieved a 47% lower cost per completed view than a popular UGC platform.
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The Trade Desk used its own platform to launch a data-driven, multichannel campaign in APAC. The goal was to reach... advertising professionals and build brand awareness in new markets. By partnering with local data providers, they built targeted audience pools. Programmatic buying proved 50 times more cost-efficient than direct buys. The campaign reached 8.2 million households and doubled click-through rates compared to direct media buying.
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The Trade Desk used its own platform to run a data-driven omnichannel campaign in Australia. The campaign focused on digital... out-of-home (DOOH) and display ads to reach advertising professionals. By combining DOOH with display, they cut conversion time by 83%. The campaign also achieved a 6.5% lift in brand awareness among people aged 35 to 44. Retargeting DOOH-exposed users led to a 26% lower cost per conversion than contextual targeting alone.
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Telfast used The Trade Desk’s platform to run an end-to-end BVOD campaign. The campaign reached 3.7 million unique households in... Australia. Telfast grew its market share in the allergy-relief category from 18.2% to 19.2%. BVOD delivered 1.65 million exclusive viewers and doubled brand growth. The strategy helped Telfast keep its No. 1 position in the market.
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Haleon used The Trade Desk to add programmatic OTT video to its Sensodyne campaign in Thailand. The goal was to... boost brand awareness, trust, and purchase motivation. OTT video delivered the highest impact on all three KPIs, contributing 35% to campaign results. Programmatic OTT was 25 times more cost-efficient than traditional TV. The study showed that shifting budget from TV to OTT improved brand impact without reducing reach.
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Johnson & Johnson used The Trade Desk to run a multichannel campaign for its Regaine hair product in Taiwan. They reached 1.1... million unique users with connected TV and OTT ads, each seeing the ad only three times on average. Frequency caps increased unique reach by 4.2% without raising the budget. The campaign beat cost-per-completed-view targets by 108% and achieved a 94% video completion rate. Social display ads outperformed click-through rate targets by 600%.
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