Real-World Case Studies and Customer Success Stories with Taboola

Taboola helped SOMOS INVICTOS, a digital football magazine, boost revenue per mille by 35% in six months. They used Taboola... Feed, Next Up, and Read More to engage soccer fans and increase monetization. Next Up raised daily ad revenue by 21% and click-through rate by 20% in just seven days. Read More drove a 31% increase in ad revenue and doubled CTR in one month. SOMOS INVICTOS found Taboola to be a strong partner for audience growth and content engagement.
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Taboola’s High Impact Placements helped INN boost advertising revenue by 38%. INN saw a 35% increase in revenue per mille... and a 15% rise in organic clicks per month. Story visibility on mobile pages grew by 23%. INN used mid-article video and widgets on both desktop and mobile. Taboola’s technology improved both user engagement and revenue for this leading Jewish news site.
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INN used Taboola’s High Impact Placements to boost revenue and engagement. They saw a 38% increase in advertising revenue and... a 35% rise in RPM. Organic clicks per month grew by 15%. Story visibility on mobile pages jumped by 23%. Taboola’s solution included mid-article video and widgets for both desktop and mobile. INN improved user experience and site performance with these changes.
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INN used Taboola’s High Impact Placements to boost revenue and engagement. They saw a 38% increase in advertising revenue and... a 35% rise in RPM. Organic clicks per month grew by 15%. Story visibility on mobile pages went up by 23%. INN also used Taboola’s Next Up and Explore More to further increase CTR and keep users engaged. Taboola helped INN improve both user experience and business results.
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Taboola Feed helped HuffPost Korea boost RPM by 40%. The site also saw a 60% increase in click-through rate. HuffPost... Korea wanted to grow revenue and engagement outside social channels. They used Taboola Feed to show both sponsored and organic content on article pages. This partnership led to more traffic and higher earnings for the news site.
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Taboola Feed helped HuffPost Korea boost revenue per mille by 40%. The site also saw a 60% increase in click-through... rate. HuffPost Korea used Taboola to circulate both sponsored and organic content on article pages. This move reduced reliance on social channels for traffic. The partnership with Taboola improved both engagement and revenue.
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Taboola Feed helped Grupo Atlántida grow revenue by 350% in one year. The company also saw a 70% increase in... organic content clickthrough rate. Grupo Atlántida used Taboola Feed, Mid-Article, Start From Slider, Explore More, and Recommendation Reel. These tools improved audience engagement and monetization. The team valued Taboola's expert account management and data-driven approach.
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Grupo Atlántida used Taboola Feed to boost revenue by 350% in one year. They wanted to engage audiences and grow... monetization without hurting the user experience. Taboola Feed, mid-article placements, and video units were added to their site. These changes led to a 70% increase in click-through rate on editorial content. Grupo Atlántida now connects brands with more engaged readers and earns more from their content.
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Taboola’s Homepage For You helped Estado de Minas boost user engagement. They saw a 50% increase in organic clickthrough rate... and a 10% rise in pages per session. Bounce rate dropped by 7%. Estado de Minas also used Taboola Feed, Explore More, Next Up, and Read More to increase revenue per mille by 148% and organic CTR by 266%. The partnership focused on homepage personalization and content recommendations.
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Taboola Feed helped CNN Greece boost revenue per thousand pageviews by 32%. The site saw a 10.3% increase in pageviews... per session and a 9.5% drop in bounce rate. CNN Greece used Taboola to give readers a personalized, non-intrusive content experience. The solution fit natively with their site and improved key engagement metrics. Project Agora partnered with Taboola to deliver these results.
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CBS Interactive used Taboola Feed and Taboola Newsroom to boost reader engagement. They saw a 31% increase in organic click-through... rate across their network. CBS News achieved a 49% increase in organic CTR in just one quarter. CBS Sports saw an 8% rise in mobile organic CTR. Taboola's personalized recommendations and real-time editorial insights helped keep users on site longer.
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Taboola powers 30% of Capital Media’s total revenue. Capital Media used Taboola Feed, Explore More, Next Up, and other products... across its news sites. The goal was to boost revenue and user engagement without hurting the reader experience. Taboola’s solutions led to a 3% increase in organic content redistribution. Capital Media’s partnership with Taboola helps them test new ways to engage readers and grow monetization.
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Taboola powers 30% of Capital Media’s total revenue. Capital Media used Taboola Feed, Explore More, Next Up, and other products... across its news sites. The goal was to boost revenue and user engagement without hurting the reader experience. Taboola’s solutions increased organic content redistribution by 3%. Capital Media now keeps readers engaged and grows monetization with Taboola’s content recommendation tools.
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TRAICY used Taboola Feed to boost revenue and engagement. They saw a 200% increase in revenue and a 150% rise... in organic click-through rate. Sponsored content revenue per mille grew by 11%. TRAICY valued Taboola's brand safety and seamless implementation. The solution improved both sponsored and organic content performance.
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Taboola Feed helped Newshub boost revenue by 168%. Newshub saw a 100% increase in revenue per mille and over 14... million video pageviews. The solution drove more traffic to sponsored articles and improved organic content recirculation. Taboola's team provided ongoing support and tailored the feed for Newshub's needs. Newshub now balances revenue growth with user experience using Taboola.
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Taboola Feed helped MHS Digital boost RPM by 37% after cross-platform rollout. The company saw a 26% increase in organic... CTR for Stuttgarter Nachrichten. Taboola's local targeting and user-friendly feed design improved engagement and user retention. The solution also increased time spent on site and drove more newspaper subscriptions. MHS Digital plans to expand Taboola Feed to more sites in their group.
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MHS Digital used Taboola Feed to boost revenue and user engagement. After switching from other providers, they saw a 37%... increase in revenue per mille (RPM) and a 26% rise in organic click-through rate for Stuttgarter Nachrichten. Taboola Feed improved session depth and user retention. The solution was launched on major sites, including Stuttgarter Nachrichten and Stuttgarter Zeitung. MHS Digital plans to expand Taboola Feed to more sites for further monetization.
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Taboola Feed helped meltygroup multiply native ad revenue by four. meltygroup wanted to boost content monetization and keep users engaged.... They used Taboola Feed on mobile to show a mix of sponsored and organic content. This led to a big increase in revenue per thousand impressions. Organic recirculation stayed strong, with 80% of previous page views and higher engagement. The partnership used a test-and-learn approach for best results.
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Taboola Feed helped meltygroup boost native ad revenue by 300%. The media group wanted to improve monetization and keep readers... engaged with both sponsored and organic content. Taboola Feed delivered a personalized stream on mobile, increasing revenue per mile and supporting organic content recirculation. meltygroup now balances monetization and user experience across all platforms.
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Renault Spain used Taboola Sponsored Content to boost test drive leads. OMD Spain ran campaigns for several car models. In... six months, Renault Spain got over 333,000 clicks and a 29% lower cost per lead. The campaigns drove 140 million pageviews. High quality leads increased by 34%. Taboola helped reach more people on both desktop and mobile.
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Taboola's sponsored content helped Renault Spain drive over 333,000 clicks to test drive offers in just six months. OMD Spain used... Taboola to boost qualified traffic and generate leads for Renault's commercial offers. The campaign led to a 29% reduction in cost per lead and more than 140 million page views. Renault Spain also saw a 34% increase in qualified leads. The campaign covered multiple car models and used both desktop and mobile channels.
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Renault Australia used Taboola to reach more car buyers and boost website conversions. They ran image and motion ads, plus... retargeted visitors with Taboola Pixel. This strategy led to a 51% lower cost per acquisition and a 16% lower cost per click. Taboola’s tools helped Renault segment audiences and optimize bids. Renault now sees Taboola as a top channel in their media mix.
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Taboola powered Renault's video campaign for the new Triber in India. The campaign targeted affluent first-time car buyers aged 25-45.... Renault's video ads ran on 15 top Indian websites, with 80% of impressions on mobile. The first campaign wave delivered 3 million impressions and a 33% video completion rate. The second wave saw a 40% completion rate and 1.5 million full video views. Taboola's optimization and reporting helped Renault exceed expectations for brand awareness and engagement.
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Taboola helped Renault boost awareness for the Renault Triber in India. The campaign targeted first-time car buyers aged 25 to... 45 using video ads on 15 top Indian websites. In the first month, the video got 3 million impressions and 1 million completed views, with a 33% view-through rate. The second month saw a 40% view-through rate and 550,000 completed views. The campaign generated 18,000 clicks overall. Renault praised Taboola's team for their support and campaign optimization.
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Mercedes-Benz Mexico used Taboola Video to promote the launch of its A-Class sedan. The campaign aimed to reach new audiences... and increase high-quality traffic. Taboola's native 60-second video ad achieved over 180,000 completed views and a 1.11% click-through rate. The visibility rate reached 73%, surpassing the local benchmark. Mercedes-Benz Mexico used TaboolaPixel and retargeting to track conversions and build custom audiences.
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Taboola helped Mercedes-Benz Mexique launch its new A-Class sedan. They used a 60-second native video and Taboola Pixel for retargeting... and audience tracking. The campaign achieved over 180,000 complete video views and a 1.11% click-through rate. Visibility rate reached 73%, beating the 60% benchmark in Mexico. Mercedes-Benz Mexique expanded its reach and saw strong engagement with new audiences.
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Kia used Taboola Video to boost brand awareness in the US and video completion rates in Korea. The campaign led... to a 171% increase in unaided brand awareness in the US. Among females aged 18-54, brand affinity rose by 26%. In Korea, video completion rates improved by 30% with Taboola retargeting. Kia worked with INNOCEAN and Wisebirds to run the campaign across premium digital properties. Taboola helped Kia reach new audiences and improve campaign results.
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Torque Detail used Taboola to diversify its advertising channels. The company focused on content marketing and storytelling to highlight its... car detailing products. With Taboola, Torque Detail lowered its cost per acquisition by 10%. Retargeting campaigns with Taboola led to a 50% decrease in CPA. The partnership helped Torque Detail reach new customers and improve campaign performance.
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Taboola helped Online Autos Marketplace double its conversion rates compared to search and social channels. The company used Taboola to... promote educational content and conversion-focused landing pages. Users from Taboola spent 40% more time on the site. Over 60% of new leads came from mobile devices. Retargeting campaigns brought back interested buyers and sellers, driving higher quality leads.
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Mercedes-Benz México used Taboola to launch its new Clase A Sedán. They ran a 60-second native video campaign, three times... longer than best practice. The campaign achieved a 73% viewability rate and a 1.11% CTR, both above benchmarks. Over 180,000 people completed the video. Taboola helped Mercedes-Benz México reach new audiences and drive qualified traffic for the launch.
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Taboola Feed helped The Post Internazionale (TPI) boost revenue by 20%. TPI saw a 15% increase in click-through rate for... sponsored content. Organic content CTR rose by 30%. TPI used Taboola Feed and the 'Read More' feature on all article and AMP pages. The publisher reported better ad quality and stronger engagement than with previous partners.
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The Independent Singapore used Taboola Feed and Taboola News to boost website traffic and ad revenue. Taboola News became their... third-biggest referral source. They saw 3% more views per visit from Taboola News than other sources. Taboola Feed increased their ad clickthrough rate by 76% in one quarter. The publisher wanted to diversify ad channels and found strong results with Taboola.
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Taboola Feed helped Telangana Publications boost organic click-through rate by 34%. The publisher wanted to increase website traffic and monetization.... They implemented Taboola Feed, Next Up, and Explore More tools. These features kept users on site and increased engagement. Time on site and user engagement also improved. Taboola outperformed other channels for organic recirculation.
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Taboola Feed helped Outlook India boost RPM by 350%. The publisher wanted new revenue streams and better reader experiences. They... added Taboola Feed to their homepage, section, article, and AMP pages. Outlook India also used custom ad carousels and features like Next Up and Explore More. As a result, they saw a 20% increase in ad visibility and strong revenue growth.
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Taboola Feed helped The Post Internazionale (TPI), an Italian online newspaper, boost revenue by 20%. TPI saw a 15% increase... in sponsored content click-through rate and a 30% rise in organic content CTR. They replaced a previous content recommendation partner with Taboola for better ad quality and engagement. TPI also used Taboola’s ‘Next Up’ and ‘Read More’ features to keep users on their site longer. The improvements led to higher monetization and deeper user engagement.
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Taboola Feed helped YourLifeChoices boost revenue by 80%. The platform doubled their click-through rate. Over 230,000 email subscribers are now... monetized with Taboola’s newsletter integration. YourLifeChoices used Taboola Feed to keep users engaged after reading articles. Taboola’s Mailbridge integration increased newsletter revenue. The team praised Taboola’s account management service.
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Taboola Feed helped Reach PLC, the UK's largest online publisher, boost revenue by 65%. The company also saw a 30%... increase in traffic across its newsbrands using Audience Exchange. Reach PLC wanted to keep readers engaged with a modern, non-disruptive solution. They switched from Taboola Widget to Taboola Feed, adopting infinite scroll and personalized content. The new setup improved user engagement and distributed traffic across their network.
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Taboola Feed helped The Post Internazionale (TPI) boost revenue by 20%. TPI saw a 15% increase in sponsored content click-through... rate and a 30% rise in organic content CTR. They switched from a previous content recommendation partner to Taboola for better ad quality and service. TPI implemented Taboola Feed, 'Next Up', and 'Read More' features across all article and AMP pages. These changes led to higher engagement and more revenue for the online newspaper.
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New Atlas used Taboola’s Mailbridge integration to monetize its newsletter. The company wanted to fight ad blocking and boost revenue.... Taboola helped New Atlas test new monetization strategies in email alerts. As a result, New Atlas saw a 100% increase in newsletter revenue in just a few months. The publishing team values Taboola’s account service and plans to expand the partnership.
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Taboola Feed helped La Provence boost advertising revenue by 77%. The French regional news site also saw a 220% increase... in organic clicks. La Provence used Taboola Feed to improve reader engagement and time on site. The platform's flexibility supported a smooth site and app redesign. Positive user feedback followed the integration. La Provence credits Taboola for strong collaboration and results.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They aimed to drive site traffic and convert visits... into subscriptions. Taboola sponsored content and retargeting tools helped reach engaged audiences. Kaspersky beat their cost-per-acquisition target by 85%. In one month, they achieved 2,522 conversions with Attentive Retargeting and over 7,000 conversions across all campaigns.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They wanted to drive traffic and increase subscriptions. Taboola... sponsored content and retargeting tools helped them reach engaged audiences. Kaspersky beat their CPA target by 85% in one month. They achieved over 2,522 conversions with Attentive Retargeting and more than 7,000 conversions across all campaigns in Brazil. Taboola delivered the best results among all display channels.
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Kaspersky used Taboola sponsored content to launch a new product portfolio in Brazil. They targeted gamers, families, and IT enthusiasts... with native image and video ads. Taboola’s Attentive Audiences and Pixel tools helped retarget users who visited but did not purchase. In one month, Kaspersky beat their CPA target by 85% and achieved over 2,522 conversions with retargeting, and more than 7,000 conversions across all campaigns. Taboola delivered the best performance among display channels for Kaspersky.
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Kaspersky used Taboola sponsored content to launch a new product portfolio in Brazil. They targeted gamers, families, and IT enthusiasts... with native image and video ads. Taboola's Attentive Audiences and Pixel helped retarget users who visited but did not purchase. Kaspersky beat their cost-per-acquisition target by 85% in one month. They achieved over 2,522 conversions with Attentive Retargeting and more than 7,000 conversions across all campaigns.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They aimed to drive site traffic and convert visits... to subscriptions. Taboola sponsored content and retargeting tools helped reach engaged audiences. Kaspersky beat their cost-per-acquisition target by 85%. In one month, they achieved over 2,522 conversions with Attentive Retargeting and more than 7,000 conversions across all campaigns.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They aimed to drive site traffic and convert visits... to subscriptions. Taboola sponsored content and retargeting tools helped reach engaged audiences. Kaspersky beat their cost-per-acquisition target by 85%. In one month, they achieved 2,522 conversions with Attentive Retargeting and over 7,000 conversions across all campaigns.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They targeted gamers, families, and IT enthusiasts with native... image and video ads. Taboola’s Attentive Audiences and Pixel helped retarget users who visited but did not buy. Kaspersky beat their cost-per-acquisition target by 85%. They achieved over 2,522 conversions in one month and more than 7,000 conversions across all campaigns in Brazil.
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Kaspersky used Taboola to launch a new product portfolio in Brazil. They aimed to drive site traffic and convert visits... into subscriptions. Taboola sponsored content and retargeting tools helped reach engaged audiences. Kaspersky beat their cost-per-acquisition target by 85%. In one month, they achieved 2,522 conversions with Attentive Retargeting and over 7,000 conversions across all campaigns.
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Kaspersky used Taboola sponsored content to launch a new product portfolio in Brazil. They targeted gamers, families, and IT enthusiasts... with native image and video ads. Taboola's Attentive Audiences and Pixel tools helped retarget users who visited but did not buy. Kaspersky beat their cost-per-acquisition target by 85% in one month. They achieved over 2,522 conversions with retargeting and more than 7,000 conversions across all campaigns.
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Zupee used Taboola and Adjust to scale app install campaigns by 5X. They achieved over 100,000 post-install registrations and a... 25% lower customer acquisition cost than their target. Taboola's motion ads and SmartBid technology helped reach high-quality users. Adjust blocked 30% of fraudulent installs from paid affiliates. Zupee increased user acquisition by 25% with Adjust attribution.
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Universal Music Group used Taboola High Impact to promote Metallica's S&M2 album in Germany. They wanted to reach new heavy... metal fans outside social media. Taboola's video campaigns placed content on premium publisher websites. In five months, UMG achieved over 260,000 video views from Metallica fans. The campaign increased brand awareness for the album release.
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Universal Music Group used Taboola High Impact to promote Metallica's 2020 album S&M2. The goal was to reach heavy metal... fans in Germany who are hard to engage on social media. UMG ran video ads on premium publisher websites using Taboola's AI targeting. The campaign delivered over 260,000 video impressions in just four weeks. This helped boost brand recognition for Metallica in a brand-safe environment.
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Taboola Video helped Sony Pictures Thailand promote new movie releases like Spider-Man and Venom. The campaign reached over 194,000 video... views and 411,000 impressions. Sony Pictures wanted to boost awareness and ticket sales for upcoming films. Taboola Video enabled wide audience targeting and smooth ad experiences. The team praised Taboola's account management and creative strategy support.
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Sony Pictures Entertainment Thailand used Taboola Video to promote trailers for Spider-Man, Goosebumps, and Venom movies. The goal was to... boost awareness and ticket sales for these releases. Taboola Video delivered over 194,000 completed video views and 411,000 impressions. The campaign targeted mobile and tablet users in Bangkok. Sony Pictures valued Taboola’s account management and plans to expand their partnership.
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Taboola helped FOX SPORTS Australia boost mobile revenue by over 150%. The company saw a 37% increase in organic click-through... rate and a 31% rise in traffic to recirculated organic content. FOX SPORTS Australia used Taboola Feed across their apps, mobile site, and Google AMP. Taboola Newsroom gave editorial teams real-time insights to align content strategy. FOX SPORTS Australia credits Taboola for driving engagement and revenue growth.
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Taboola helped Food Network UK boost video views by 160%. The platform used targeting technology to reach a wider UK... audience. Food Network saw a 10% rise in page visits and a 23% drop in bounce rate. Taboola outperformed search and social for paid traffic. The "Wedding Cake Disaster" video got over 150,000 clicks in May. Food Network credits Taboola for strong audience growth in the UK.
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Tops Online used Taboola to boost online grocery sales. They wanted to reach new customers and increase purchases on their... website and app. Taboola's AI-powered tools, including SmartBid and attentive audiences, helped them run sponsored content and video ads. Tops Online saw a 10% month-to-month increase in click-through rate. Their attentive audience campaigns delivered a 106% higher CTR and 43% lower cost per acquisition. In one quarter, they generated over $190,000 in revenue.
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Taboola helped The Loop boost online revenue by 103% year over year. The Loop used Taboola Image and Motion Ads... to target Canadian travelers for its Click & Collect service at Montreal International Airport. Website traffic jumped 200% and online customer transactions rose 140%. Taboola’s network and targeting tools enabled The Loop to reach the right audience and retarget engaged users. The campaign also saw a 22% month-over-month increase in online revenue.
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Matas used Taboola Motion Ads to boost purchases and return on ad spend. They wanted to reach more customers and... increase website traffic at a low cost. Matas launched image and motion ads across premium publisher sites in Denmark. In just 5 months, they saw a 124% increase in ROAS. The campaign brought in new customers and more revenue.
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Colvin used Taboola to boost flower sales for Valentine's Day. They ran native advertising campaigns outside of search and social... channels. In just two weeks, Colvin sold 50% more flowers than their original goal. Their cost per acquisition was 12% lower than existing channels and up to 90% lower than new channels. Taboola's SmartBid and Pixel helped Colvin reach more customers and measure results.
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Taboola helped Carrefour reach 81% new and qualified users through native ads. The campaigns focused on driving traffic to Carrefour's... e-commerce sites. Carrefour saw a 227% return on ad spend with Taboola. The bounce rate and session time outperformed other top-funnel channels. Taboola's solution brought more leads and better engagement for Carrefour.
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The Line used Taboola’s content discovery platform to reach new audiences and boost brand awareness. In three months, they achieved... over 72 million impressions and nearly doubled their website traffic. Email subscribers grew by 12%. The Line combined content marketing with digital storytelling to engage shoppers. Taboola helped them attract first-time visitors and optimize content delivery in real time.
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Tophatter used Taboola to reach new audiences and boost conversions. They ran campaigns using third-party data and tested new creatives.... Taboola helped Tophatter achieve a 3.7% higher conversion rate than all other paid channels. Clicks to day zero purchase were 4.7% higher than other channels. Tophatter expanded in the US and international markets with Taboola's support.
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Xaxis used Taboola to boost conversions for a top educational brand in Chile. They ran sponsored content campaigns and used... Taboola Trends to improve headlines and reach new users. Xaxis achieved a 77% increase in conversions and a 27% drop in cost-per-click. The campaign drove over 71,900 conversions. Taboola's retargeting and optimization tools helped Xaxis deliver strong results for their client.
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Xaxis used Taboola to run sponsored content campaigns for a leading university in Chile. They aimed to boost site traffic,... sessions, unique users, and university enrollment. By leveraging Taboola Trends and retargeting features, Xaxis optimized creative headlines and reached new audiences. The campaign led to a 77% increase in conversions and a 27% decrease in cost-per-click. Xaxis achieved 71,943 lifetime conversions for their client.
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Version Two used Taboola native ads to help Gaio launch a new smartwatch line for the holidays. They targeted German-speaking... audiences with image ads and custom landing pages. The campaign drove over €1 million in sales and a 3.5x return on ad spend. Daily revenue increased 400 times in just one month. All holiday sales for the new brand came from Taboola campaigns.
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MVF & The Eco Experts used Taboola to promote solar panel products in the UK and Spain. They launched image... and motion ads on top publisher sites, driving readers to editorial landing pages about solar energy. Since 2015, they achieved 700,000 conversions and 3 billion impressions across 18 countries. The Taboola Motion Studio increased click-through rates by 233%. Taboola delivered high-quality leads at a better ROI than most other channels.
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Taboola helped Havas Group boost Durex sales on Hepsiburada. Using Taboola image ads and A/B testing, Havas drove traffic to... Durex product pages. The campaign delivered 18x higher ROAS than other native ad channels. Click-through rate rose by 51%. Conversion rate was 3x higher than other channels. Havas plans to expand native ad campaigns with Taboola.
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AdCombo used Taboola to help dozens of affiliate marketers launch campaigns. They saw a 32% drop in CPA for selected... offers and a 6,000% rise in traffic spend quarter-over-quarter. Taboola's tools like SmartBid and Motion Ads helped AdCombo's clients reach high daily spend without losing quality. AdCombo achieved a 10% better approval rate than social platforms, leading to more qualified leads. The partnership made it easier for affiliates to run profitable, high-volume campaigns.
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SEER Interactive used Taboola to boost web traffic for their clients. They ran A/B tests and removed underperforming referring sites.... In less than 30 days, they doubled traffic and delivered 20 million impressions. Social shares rose by 70% and 82 new referring domains were gained. SEER Interactive used only a quarter of their paid content marketing budget for these results.
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Taboola helped Samsung Life Direct boost online insurance quote requests. In six months, they secured over 13,000 insurance inquiries. Conversion... rates rose by 21% compared to display network channels. Taboola's discovery platform brought in new customers from premium publisher sites. Samsung Life used A/B testing to reach a 7% conversion rate and improved campaign efficiency.
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Taboola helped Samsung Life Direct deliver over 13,000 insurance quotes in six months. Users from Taboola were 21% more likely... to convert than those from display network channels. Samsung Life Direct used a gamified insurance calculator to engage new customers. Taboola's native advertising increased both brand awareness and conversion rates. The campaign achieved a 7% conversion rate, up 63% from previous efforts. Creative testing with Taboola made it easy to optimize for better results.
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Menora used Taboola to promote its pension insurance. The campaign achieved a 25% lower CPA than target. Retargeting ads with... CTA buttons saw a 37% lower CPA. Retargeting campaigns delivered a 66% higher conversion rate. Taboola helped Menora reach high-intent leads outside search and social. Menora found more customers who later bought pension insurance.
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Taboola helped DirectAsia Thailand cut their cost per lead by 50%. The insurance company used Taboola Motion Ads, Video Ads,... and retargeting tools to reach new audiences. Over six months, they generated more than 2,000 leads. DirectAsia tracked and optimized campaigns using Taboola Pixel. The team praised Taboola for support and campaign results.
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Aegon Seguros used Taboola to boost leads and blog traffic. In nine months, they drove 65,547 users to their health... blog. They generated 367 leads for health insurance in six months. Their performance campaign cut cost per lead by 65%. Conversion rates rose by 72%. Taboola's sponsored content and SmartBid helped Aegon reach new audiences outside search and social channels.
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Aegon Seguros used Taboola to reach new health insurance customers. They ran sponsored content campaigns to drive traffic to blog... articles and product pages. In nine months, they gained 65,547 engaged blog users and 367 health insurance leads. Their cost per lead dropped by 65%. Conversion rates rose by 72%. Taboola's optimization tools helped Aegon Seguros find high-quality audiences and improve campaign results.
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Zazume used Taboola's retargeting and image ads to reach property owners and renters in Madrid and Barcelona. They wanted to... lower their cost per acquisition and get more qualified leads. Taboola's tools helped Zazume cut their CPA by 60% in retargeting campaigns and by 16% in prospecting. Taboola delivered the highest quality leads, with 20% of Taboola leads qualified, beating Search and Social by up to 6%. Zazume now gets 4% of all its leads from Taboola.
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Zazume used Taboola to lower its cost per acquisition by 60%. The company wanted to reach property owners and tenants... in Madrid and Barcelona. Taboola Image Ads and retargeting tools helped Zazume drive high-quality leads to interactive signup forms. Taboola delivered 4% of all leads, with 20% of those being qualified, beating search and social channels by up to 6%. Zazume achieved a 16% lower CPA with targeted campaigns and plans to keep investing in Taboola.
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Taboola helped Sobha Dubai reach 37 million potential buyers for luxury housing. Sobha Dubai used Taboola sponsored content and video... campaigns to promote their Sobha Hartland project. The campaign achieved a conversion rate 30% above target and a cost-per-acquisition 14% below target. Taboola's advanced targeting and retargeting tools drove high-quality leads. Sobha Dubai focused on reaching high-intent property buyers across the UAE.
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Taboola helped Wave Mega City reach more engaged real estate buyers in India. Hindi-language content campaigns doubled time on site... and pages per visit. Taboola drove a 15% boost in quality buyer registrations. The campaigns targeted apartment buyers in the Delhi NCR region. Wave Mega City used Taboola to promote blog content and attract interested prospects.
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Square Yards used Taboola Sponsored Content to boost real estate lead generation. They targeted audiences in the Gulf region, Canada,... Australia, and India. Taboola's Smart Bid and retargeting tools helped them reach the right people. Square Yards achieved a 15% higher conversion rate than other channels. They generated 50,000 high quality leads with Taboola.
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Olist used Taboola to boost B2B registrations during the pandemic. The campaign targeted small and medium businesses, aiming to increase... new users and lower acquisition costs. Olist saw 2X more conversions and a 35% drop in cost per registration. Monthly sign-ups grew by 50%. Taboola helped Olist reach more potential customers and diversify traffic sources.
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Taboola helped iG, a top Brazilian internet portal, boost revenue and engagement during the pandemic. By adopting a revenue share... model and optimizing content feeds, iG saw a 268% increase in RPM and a 364% rise in revenue. Organic recirculation clicks jumped by 471%. Taboola's account management and new features were key to these results. The partnership enabled iG to maintain user relevance and financial independence.
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Walla! used Taboola Feed’s continuous scroll on its homepage and category pages. This change led to a 26% increase in... Taboola revenue. Site-wide organic content click-through rate rose by 3%. Average revenue from video grew by 57%. Walla! saw better user loyalty and engagement compared to other monetization sources. Taboola’s in-feed video and detached video slider features helped drive these results.
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MySmartPrice used Taboola Feed to boost revenue from its website and newsletter. The company faced falling RPM from display ads... and limited ways to optimize or exchange audiences. By adding Taboola Feed, MySmartPrice increased both organic and sponsored content CTR by 2%. This led to a 14% rise in overall website and newsletter revenue. The team praised Taboola's account management and plans to expand use of Taboola tools.
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Taboola Feed helped MEMOCO, a Japanese gift information website, boost revenue by 409% in three months. MEMOCO used Taboola’s continuous... scroll solution to increase engagement with both organic and sponsored content. Sponsored content CTR rose by 148%, and organic content CTR by 146%. MEMOCO also implemented in-feed video, the Descender Widget, and Start From Slider to further grow audience engagement. Taboola’s team supported MEMOCO throughout the process, leading to strong business growth.
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StartEngine used Taboola to help Island Brands raise over $34,000 in just one and a half months. The campaign achieved... a 171% overall return on ad spend. Taboola retargeting drove a 711% ROAS, while motion ads delivered 113%. Data Marketplace segments contributed a 14% ROAS. StartEngine found Taboola easy to use and effective for reaching new investors online.
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Creditas used Taboola to boost lead generation. They wanted more new customers and better lead quality without raising their budget.... By using sponsored content and retargeting campaigns, Creditas doubled their leads in the second half of 2019. Retargeting alone increased leads by 2.5 times. The partnership with Taboola helped Creditas reach more qualified customers and grow their brand.
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Taboola helped Multinet Up and agency ALM Corp boost B2B lead generation. They used image and motion ads to reach... and retarget companies interested in meal card and fuel services. The campaign included editorial content, landing pages, and Taboola’s Attentive Audiences feature. In one month, qualified lead rate rose from 72% to 92%. Conversion rate increased by 75%. Cost per qualified lead dropped by 49%.
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Taboola Sponsored Content helped max, a leading Israeli financial company, promote their new travel rewards credit card. Using Taboola, max... lowered their cost per acquisition by 70%. They saw a 14% increase in conversion rate. Over 10,000 unique readers engaged with their article, with each spending more than three minutes on the page. Taboola Pixel enabled max to track and optimize credit card orders effectively.
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Wikitree, a South Korean digital publisher, has adopted Taboola's DeeperDive, a generative AI answer engine, to enhance reader engagement and generate ad revenue. This deployment marks... Wikitree as one of the first Korean-language publishers to use the tool, following Taboola's language expansion in April 2026.
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Taboola CEO Adam Singolda aims to shift $55 billion from social media and adtech to publishers by enhancing performance advertising on their pages. He argues that... Taboola's AI-powered technology can deliver lower customer acquisition costs than Meta, positioning publishers to boost conversions and revenue. Singolda emphasizes transparency and performance over traditional brand advertising.
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Wikitree has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance its site with conversational search capabilities. This adoption aims... to boost reader engagement and open new revenue streams through high-intent ads. DeeperDive leverages Wikitree's content to provide interactive discovery experiences, aligning with Taboola's broader AI roadmap.
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Wikitree has adopted Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams. This tool allows... readers to interact with content through AI-driven answers, fostering deeper exploration and engagement.
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Wikitree has adopted Taboola's DeeperDive, an AI answer engine, to enhance reader interaction on its publisher sites. This tool allows... users to ask questions and receive AI-generated answers, leveraging Wikitree's content. The platform also aims to monetize through ads in AI-powered results, marking a strategic move for Taboola in the advertising sector.
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Wikitree has adopted Taboola's DeeperDive AI engine to enhance reader engagement and monetization. This integration allows real-time contextual answers from... Wikitree's content, aiming to boost readership retention and ad revenue. Taboola's strategic focus on AI-driven content discovery reflects the industry's shift toward interactive digital experiences.
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Wikitree has selected Taboola's DeeperDive, a generative AI answer engine, to enhance reader engagement and open new revenue streams. DeeperDive integrates directly... on publisher websites, leveraging their content to provide contextual answers to readers.
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Wikitree has adopted Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams. DeeperDive allows readers... to interact with content through AI-driven answers, fostering deeper exploration and increasing site engagement. This adoption positions Wikitree as a leader in the GenAI space, leveraging Taboola's technology to transform content interaction.
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HuffPost UK has chosen Taboola's DeeperDive, a Gen AI answer engine, to enhance its digital content engagement. DeeperDive leverages AI... to provide real-time, contextual answers directly on publisher websites, increasing user engagement and ad revenue opportunities. This selection aims to keep HuffPost UK competitive in the digital landscape by offering intuitive, conversational interfaces and relevant content.
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HuffPost UK has chosen Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams. DeeperDive integrates AI-driven... search capabilities directly on publisher sites, offering personalized, real-time content responses. This partnership aims to boost readership and ad revenue by delivering contextually relevant answers and ads.
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HuffPost UK has adopted Taboola's DeeperDive, a GenAI answer engine that enhances user engagement by providing real-time, AI-driven answers directly on publisher websites. This tool leverages... Taboola's extensive network insights to offer personalized content and high-intent ad revenue opportunities, aiming to increase readership and engagement.
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Taboola secures a deal with HuffPost UK to implement its DeeperDive AI technology, enhancing content recommendations and user engagement.

BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven... search capabilities directly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.
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Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights... Taboola's focus on leveraging AI technology to improve digital performance.
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BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven... content directly on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.
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Gannett's USA TODAY has implemented Taboola's DeeperDive AI answer engine to enhance user engagement by providing clear responses and real-time content. This deployment aims... to boost advertising CPMs and open new revenue streams for USA TODAY.
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