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Media Production Case Studies and Customer Success Stories with Taboola
Ströer Social Publishing GmbH - Media Production - Large
Realize Maximize Conversions by Taboola helped Ströer triple its reach. The company saw a 13% increase in page views per... session. Revenue per click doubled. Ströer used Realize Image Ads to target new audiences outside social media. The solution optimized landing page visits and improved campaign results.
El HuffPost - Media Production - Large
Taboola Push helped El HuffPost boost click-through rates by 45% with personalized push notifications. The team switched from manual to... automated notifications, saving editors time and improving reader engagement. Taboola's suite, including Taboola Feed and Newsroom, powers content recommendations and audience insights. El HuffPost now relies on Taboola as a top revenue source and for seamless content personalization across platforms.
ballnews media - Media Production - Small
Taboola Feed helped ballnews media boost quarterly revenue by 210% compared to a competitor platform. The company wanted to improve... website user experience and increase monetization. Taboola's content recommendation feed was added to article pages on desktop and mobile. Taboola matched a competitor's quarterly revenue in just one month. Organic click-through rates also beat the German average. ballnews media now sees Taboola as a key advertising partner.
SOMOS INVICTOS - Media Production
Taboola Feed, Next Up, and Read More helped SOMOS INVICTOS boost revenue per mille by 35% in six months. The digital magazine... wanted to engage and monetize football fans beyond banner ads. Taboola Feed showed relevant content and sponsored posts, while Next Up and Read More increased engagement. Next Up raised daily ad revenue by 21% and Read More lifted ad revenue by 31%. SOMOS INVICTOS saw higher click-through rates and more monetization opportunities.
The Independent Singapore - Media Production - Small
Taboola Feed helped The Independent Singapore boost ad clickthrough rate by 76% in one quarter. Taboola News became their third-biggest... referral source, driving 3% higher views per visit than other Taboola sources. The publisher used Taboola to diversify advertising channels and increase revenue. Taboola's Explore More feature re-engaged users from external apps. Taboola's account management team provided strong support.
Manorama Online - Media Production - Large
Taboola for Audience helped Manorama Online boost engagement and pageviews. The platform contributed over 16% of total pageviews. Homepage For... You increased homepage CTR by 48%. Article For You drove an 85% uplift in mid-article CTR. Taboola Push led to a 14% higher CTR from notifications. Manorama Online used Taboola to personalize content across web, app, and newsletters.
INN (Arutz Sheva) - Media Production - Large
Taboola High Impact Placements helped INN (Arutz Sheva) boost advertising revenue by 38%. The news site saw a 35% increase... in revenue per mille and a 15% rise in organic clicks per month. Story visibility on mobile pages grew by 23%. INN used mid-article video and widgets to improve user engagement and revenue. Taboola's native advertising technology drove measurable results for this leading media company.
Lankasri - Media Production
Taboola audience solutions helped Lankasri, a leading Tamil media company, boost website engagement. Lankasri used Taboola Newsroom, Taboola News, and... Push Notifications to increase traffic and recirculation. They also implemented Taboola Feed, Explore More, and organic content widgets. In Q1 2025, these tools drove an 8.7% uplift in total pageviews. Taboola recirculation solutions contributed 6.3% of total pageviews, and Push Notifications generated nearly 2%.
REV Media Group - Media Production
Taboola Realize helped REV Media Group boost engagement on their SAYS platform. REV ran always-on Realize ad campaigns to reach... high-quality audiences and drive traffic. Visitors from these ads spent 130% more time on site than the average across other channels. REV also met their cost-per-click goal. Taboola provided custom recommendations and real-time insights to optimize results.
USA TODAY - Media Production
Taboola’s Homepage For You helped USA TODAY deliver personalized homepage experiences. The solution used AI to match readers with articles... they care about. USA TODAY saw a 47% increase in click through rate. Homepage pageviews per reader went up by 23%. Session depth increased by 13%. Subscription rate rose by 6%. Editors saved time and focused on high-impact tasks.
Gray Television - Media Production - Very Large
Taboola Homepage For You helped Gray Television boost article pageviews per session by 20% across 115 sites. The AI-powered content... recommendation tool increased homepage click-through rates by 22% and reduced homepage bounce rate by 5%. Gray Television's digital teams saved time, allowing them to focus on producing more impactful journalism and video content. The solution delivered millions of extra pageviews and valuable audience insights. Taboola's automation supported both engagement and monetization goals for this leading media company.
Nation Media Group - Media Production
Taboola Push notifications helped Nation Media Group boost revenue for their Daily Nation site. The company wanted to grow digital... revenue and reach more users. They used Taboola Push to send personalized content alerts automatically. This led to a 35% increase in Taboola-driven revenue and a 3% rise in recirculation. Editorial teams saved time, and the group plans to expand the solution across all digital properties.
El Nacional - Media Production
Taboola's article page personalization solution helped El Nacional boost organic CTR by 65%. The publisher saw a 56% increase in... Taboola ad revenue. Taboola now drives 15% of El Nacional’s total organic traffic. El Nacional also achieved a 70% boost in RPM compared to their previous setup. The partnership included AI-powered content recommendations and new ad formats to increase engagement and revenue.
Medios Deportivos - Media Production
Taboola Push notifications helped Medios Deportivos boost revenue and engagement. The sports media publisher wanted to monetize high web traffic... and connect better with readers. They used Taboola’s AI-powered push notifications to send personalized content and sponsored messages. This led to a 37% increase in Taboola revenue and a 7% rise in incremental page views. The solution also saved time for their editorial team.
The Indian Express - Media Production
Taboola's AI-powered Homepage For You and article personalization helped The Indian Express boost user engagement. The Indian Express saw a... 77% increase in click-through rate, 8x higher average monthly pageviews, and 6x higher average time spent on site. Editors used real-time analytics to tailor content for different audiences. The solution led to more loyal and engaged subscribers. Taboola also drove a 7% increase in total pageviews and improved revenue.
Leckerschmecker.me - Media Production
Taboola Explore More helped Leckerschmecker. me boost revenue and engagement. The site used Taboola Feed and Explore More to show...readers more content and ads. Explore More now generates 35% of the site’s revenue. The click-through rate for organic content went up by nearly 20%. Leckerschmecker.me saw more page views and higher organic recirculation after using Taboola.
Marketing and Advertising Case Studies and Customer Success Stories with Taboola
The Stable - Marketing And Advertising - Large
Taboola programmatic helped The Stable achieve a 700% return on ad spend for Pit Viper. The Stable used Taboola sponsored... content and contextual targeting to reach new customers outside search and social media. The campaign ran through The Trade Desk and targeted US audiences on premium publisher sites. Results doubled the original ROAS goal. Taboola enabled Pit Viper to grow sales and reach new buyers.
Cadastra - Marketing And Advertising - Medium
Realize by Taboola helped Cadastra drive qualified leads for Mitsubishi’s Eclipse Cross launch. The campaign achieved a 9% more efficient... CPC and cost per visit than social channels. Session duration was 103% longer and bounce rates were 41% lower compared to social. Cadastra tracked four confirmed car sales from a campaign focused on traffic. Realize used AI-driven targeting, Data Marketplace audiences, and Maximize Conversions bidding to reach high-intent car buyers.
Publicis Media - Marketing And Advertising - Very Large
Taboola Contextual Targeting helped Publicis Media and Peugeot lower their cost per lead by 2. 45 times compared to the...benchmark. The campaign used advanced contextual and topic targeting to reach audiences on premium publisher sites. Taboola Retargeting and Maximize Conversions bidding strategy reduced CPA by 14%. Visible click-through rate increased by 51% over other campaigns. Publicis Media used Taboola's platform to drive awareness and leads for the Peugeot 3008 launch.
The Seattle Times Media Solutions - Marketing And Advertising - Medium
Taboola Maximize Conversions helped The Seattle Times Media Solutions cut cost per site visit by 70% from Q4 2023 to Q1 2024. The marketing agency... used Taboola's native image and video ads to drive high-quality traffic for branded content. Their team also saw a 121% increase in viewable clickthrough rate and a 51% lower cost per click year-over-year. Taboola's machine learning bidding tool optimized spend and improved campaign results. The agency calls Taboola a top-performing channel for cost-efficient traffic.
Matterkind - Marketing And Advertising - Large
Taboola DSP helped Matterkind lower subscription CPA for The Economist by 55%. Matterkind used Taboola Pixel to track on-site engagement... and optimize campaigns. The switch from direct to programmatic buying increased vCTR by 28%. Taboola provided training and support to Matterkind's team. The campaign focused on driving digital subscriptions for The Economist. Matterkind now uses Taboola as a key part of its programmatic performance strategy.
Planit - Marketing And Advertising - Medium
Taboola helped Planit exceed Vodafone Business UK's B2B campaign targets by over 250%. Planit used Taboola's SmartBid and brand safety... integration with IAS to optimize ads. The campaign achieved a 58% lower cost per click and a 242% higher click-through rate. Taboola outperformed direct competitors with a 363% higher CTR and a 49% lower CPC. Over 71,000 content reads were generated for Vodafone Business.
SOCIOPAL - Marketing And Advertising - Small
Taboola helped SOCIOPAL get 30% more mobile app downloads without increasing ad spend. SOCIOPAL wanted to boost customer acquisition while... keeping costs low. They used Taboola’s content discovery platform to target small business owners. The campaign used blog posts and call-to-action buttons. Taboola’s recommendation engine optimized for downloads. SOCIOPAL saw more app installs for the same budget.
Xaxis - Marketing And Advertising - Large
Taboola helped Xaxis boost conversions for a top educational brand in Chile by 77%. Xaxis used Taboola sponsored content and... Taboola Trends to reach new audiences and optimize creative headlines. The campaign also cut cost-per-click by 27%. Taboola’s retargeting and SmartBid tools drove more site traffic and university enrollments. Xaxis praised Taboola’s account management and platform efficiency for delivering strong results.
Zmes - Marketing And Advertising
Realize helped Zmes cut cost per acquisition (CPA) for Ypê's sweepstakes campaign by 49% below target. Zmes used Realize to... run native ads and Yahoo Mail placements, optimizing for lead generation. Yahoo Mail placements achieved a CPA 65% lower than the Realize goal. The campaign also saw an 89% lower CPM than Ypê’s average. Zmes gained a scalable, efficient channel beyond search and social.
Vivara & Media.Monks - Marketing And Advertising
Taboola Dynamic Creative Optimization helped Vivara and Media. Monks boost holiday sales. The challenge was to drive qualified traffic to...Vivara’s e-commerce site and meet monthly ROAS goals. They used Taboola’s DCO to retarget website visitors with personalized native ads. The campaign led to a 21% increase in ROAS and an 18% higher CTR than other channels. Taboola delivered the second-highest sales and CTR among Vivara’s advertising platforms.
Financial Services Case Studies and Customer Success Stories with Taboola
eToro - Financial Services - Large
Taboola helped eToro turn 30% of registrations into paying users and cut CPM costs by 40%. eToro used Taboola's native... advertising and creative shop to reach new audiences worldwide. The campaign included custom content, videos, and landing pages for targeted acquisition. eToro expanded its marketing with Taboola across more countries and products. Taboola became one of eToro's top media channels for global growth.
StartEngine - Financial Services - Medium
Taboola helped StartEngine drive over $34,000 in investments for Island Brands in just one and a half months. StartEngine used Taboola's... native advertising, motion ads, and retargeting to reach new investors outside of search and social platforms. The campaigns achieved a 171% overall return on ad spend, with 711% ROAS from retargeting and 113% from motion ads. Taboola's Data Marketplace segments delivered a 14% ROAS. StartEngine found Taboola easy and effective for investor acquisition.
eToro - Financial Services
eToro wanted a new media channel to grow their global reach and brand. They worked with Taboola to make a... yearly plan using custom content, video, and special landing pages. They used Taboola’s audience tools and creative team to reach the right people. Over 30% of eToro’s registrations became paying users. They also lowered their cost per mille views by 40% and reached more people in their target markets.
Fat Tail Investment Research - Financial Services - Medium
Taboola native ads helped Fat Tail Investment Research boost email subscriptions. The company saw a 171% increase in conversion volume... and a 60% increase in conversion rate. Cost per lead dropped by 33%. Taboola's targeting and retargeting tools reached the right audiences. The partnership supported the launch of Fat Tail Commodities and improved lead generation efficiency.
Fat Tail Investment Research - Financial Services - Medium
Taboola helped Fat Tail Investment Research gain 10,000 email subscribers in six months. The company used sponsored content and video... ads to reach people interested in investing. Taboola's targeting and Smart Bid tools doubled conversions and kept cost-per-acquisition 15% below target. Fat Tail Investment Research used Taboola's Data Marketplace and geotargeting to find the right audience. Taboola's account managers provided ongoing support and campaign optimization.
LBS - Financial Services - Very Large
Taboola helped LBS boost website traffic with targeted native ads. LBS achieved a 117% higher clickthrough rate than display channels.... The campaign also cut average cost per click by 57% compared to search and 39% compared to social. LBS used Taboola Motion Ads and worked with Hearts & Science Germany to reach high-quality audiences. Taboola outperformed LBS’ previous marketing partners in digital advertising.
Meitav - Financial Services
Taboola Realize helped Meitav launch a new investment option. Meitav used multi-format ads and Taboola's AI-powered solutions. The campaign aimed... for a 20X return on ad spend. Meitav achieved a 78X ROAS, generating 4 times more revenue than their target. Over 50% of their marketing budget went to Realize. Meitav saw a big increase in conversions and revenue.
Entertainment Case Studies and Customer Success Stories with Taboola
InnoGames - Entertainment - Large
Taboola Discovery Plattform helped InnoGames get 50,000 new players each month. InnoGames wanted to reach more players and boost conversion... rates. They used Taboola's native ad campaigns to target the right users at the right time. The campaigns beat their user acquisition goals. InnoGames saw steady revenue growth and now focuses more on mobile gaming.
Zupee - Entertainment - Medium
Taboola and Adjust helped Zupee scale app install campaigns by 5X. Zupee used Taboola's sponsored content and motion ads to... reach new users. Adjust's attribution platform blocked 30% fraudulent installs and improved user acquisition by 25%. Zupee achieved a 25% lower customer acquisition cost than target and drove over 100,000 post-install registrations. Taboola SmartBid and geotargeting features optimized campaign performance and ROI.
Stoppa Pressarna - Entertainment
Taboola helped Stoppa Pressarna boost revenue per mille (RPM) by 60% with the Read More feature. After switching to Taboola... Feed, RPM increased by 81% in one year. Stoppa Pressarna used Taboola’s Explore More and Next Up to keep readers engaged. The site wanted to fight seasonal revenue drops and grow overall revenue. Taboola’s native advertising tools delivered strong results for this entertainment news publisher.
Universal Music Group - Entertainment - Very Large
Taboola High Impact helped Universal Music Group promote Metallica's S&M2 album in Germany. UMG wanted to reach new, high-quality audiences... beyond social media. They used video ads on premium publisher sites with Taboola's native advertising. In five months, UMG got 260,000 video views from heavy metal fans. The campaign boosted brand awareness for Metallica in a brand-safe environment.
BlueBet - Entertainment - Medium
Taboola helped BlueBet reach over 1. 5 million sports fans with targeted video ads. BlueBet wanted to grow brand awareness...in Australia's competitive wagering industry. They used Taboola to distribute video ads on premium news sites and niche websites. The campaign delivered more than 830,000 completed video views and 1.5 million viewable impressions. BlueBet credits Taboola for strong results and professional campaign strategies.
ClickTheCity - Entertainment - Medium
Taboola Feed helped ClickTheCity quadruple advertising revenue. The site saw a 100% increase in overall monthly revenue. Average ad revenue... per mille (RPM) rose by 210%. ClickTheCity used Taboola Feed to boost programmatic ad income beyond Google and Facebook. Video in Taboola Feed became a top revenue driver for the entertainment guide.
H2Bet - Entertainment
Taboola helped H2Bet boost new user deposits with Carousel Ads and Maximize Conversions. H2Bet wanted more high-quality leads at lower... costs. Taboola's Carousel Ads cut cost per click by 25% compared to standard ads. Maximize Conversions used AI to target the best placements. H2Bet saw a 22% increase in return on ad spend. The Taboola team also made campaign management easier for H2Bet.
Consumer Electronics Case Studies and Customer Success Stories with Taboola
Olight - Consumer Electronics - Medium
Olight used Realize, Taboola’s AI-driven retargeting platform, to reach high-intent buyers who visited their site or started checkout. They installed the... Realize Pixel to segment audiences and optimize campaigns. Olight doubled their overall ROAS and achieved nearly 2x higher ROAS during peak periods. Realize now matches their top performance channels for ROI. Ongoing creative and targeting optimizations drove these results.
Bosch Hausgeräte - Consumer Electronics - Very Large
Taboola helped Bosch Hausgeräte boost website traffic for their "Bosch erleben" magazine. The challenge was to increase visibility and drive... users to product pages for kitchen appliances and vacuum cleaners. Taboola's native advertising solution promoted content to a wide audience using targeted sponsored content. Bosch Hausgeräte and segmenta achieved strong results in CPC, CTR, cost per visit, and cost per product view, outperforming their social media campaign.
Bosch Hausgeräte - Consumer Electronics - Very Large
Taboola helped Bosch Hausgeräte boost website traffic for their "Bosch erleben" magazine. The challenge was to increase visibility and drive... readers to product pages for kitchen appliances and vacuum cleaners. Using Taboola's native advertising, Bosch Hausgeräte and their agency segmenta achieved strong results in CPC, CTR, cost per visit, and cost per product view. The campaign outperformed their social media efforts and became a key part of their ongoing marketing strategy.
VAHA - Consumer Electronics - Medium
Taboola helped VAHA lower cost-per-click by 112% compared to search and social channels. VAHA saw a 338% increase in interactive... website visits in just nine months. The company doubled its conversion rate across all channels using Taboola Attentive Audiences. VAHA used Taboola Sponsored Content to reach new audiences and promote a 30-day free trial for its smart fitness mirror. Taboola's Smart Bid platform and retargeting features drove more sales and higher engagement.
Livguard - Consumer Electronics
Livguard used Realize, Taboola’s AI-driven advertising platform, to reach high-intent users outside of Google, Meta, and OTT channels. They targeted audiences... with contextual placements, behavioral segments, and sequential retargeting. Realize drove 16% longer session durations than paid search and 29% more actions per session than social. Livguard saw deeper engagement and better lead quality from this approach. The partnership helped Livguard improve conversion intent and user interaction on their site.
Philips Home Appliances - Consumer Electronics
Philips Home Appliances used Realize by Taboola to target high-quality audiences for its Garment Steamer campaign. The company faced stagnant... results on traditional media and needed better performance. By using Realize’s first-party data and Motion Ads, Philips Home Appliances reached users in metro cities and relevant categories. The campaign achieved a 25% higher conversion rate and a 30% lower bounce rate than the network average. Philips Home Appliances also saw more qualified leads and higher viewable click-through rates.
BlazePod - Consumer Electronics - Medium
Taboola native ads helped BlazePod boost holiday sales with a 131% return on ad spend. The campaign drove 3X more... 'add to cart' conversions and a 79% lower CPA than a leading social platform. BlazePod used Taboola's retargeting and creative recommendations to reach new audiences beyond Google and Facebook. The strategy increased high-ticket sales and improved customer engagement. Taboola enabled BlazePod to lower costs while growing conversions.
Automotive Case Studies and Customer Success Stories with Taboola
Mercedes-Benz Mexico - Automotive - Very Large
Taboola Video helped Mercedes-Benz Mexico reach a 73% viewability rate and a 1. 11% CTR for its A-Class Limousine launch....The campaign used a native 60-second video and TaboolaPixel for retargeting and conversion tracking. Mercedes-Benz Mexico achieved over 180,000 completed video views and a 42% completion rate. The campaign exceeded local benchmarks and expanded the brand's audience in Mexico.
Hyundai - Automotive
Hyundai wanted to get more people to visit their Tucson car page in Spain and keep costs low. They used Taboola’s... Maximize Conversions bidding strategy and creative ads, including motion ads. Taboola’s machine learning helped adjust bids and target the right people. Hyundai saw a 30% lower cost per session than their target. They also got a 26% lower cost per lead and a 10% lower bounce rate compared to other channels.
Kia - Automotive - Very Large
Taboola Video helped Kia boost unaided brand awareness by 171% in the US. The campaign drove a 200% uplift for... females aged 18–54 and increased brand affinity by 26% for this group. In Korea, Kia saw a 30% rise in video completion rates using Taboola retargeting. Kia used Taboola to promote longer video ads across premium digital properties. The solution supported Kia’s sustainability and carbon neutrality brand campaign.
Renault Australia - Automotive - Large
Taboola helped Renault Australia lower cost per acquisition by 51% and cost per click by 16%. Renault used Taboola's Image... and Motion Ads to reach new car buyers and retarget website visitors. The campaign used Taboola Pixel and SmartBid for better targeting and bid optimization. Renault generated more leads for car configurations, dealer locator, test drives, and brochure downloads. Taboola became a top channel in Renault's digital marketing mix.
Chery - Automotive
Chery used Taboola's Realize ad platform to boost leads with a multi-format ad strategy. They ran image, motion, and video... ads, including videos with driving tips. On days with video ads, Chery saw a 12% higher conversion rate and 35% lower average cost per acquisition. Video ads also achieved a 25% higher viewable clickthrough rate than Taboola's benchmark. Chery plans to expand video campaigns to drive more leads.
Peugeot & Publicis Media - Automotive
Taboola helped Peugeot & Publicis Media launch a campaign for the new Peugeot 3008. They used Taboola’s contextual targeting and... retargeting tools. The campaign achieved a 2.45X lower cost per lead than their benchmark. They also saw a 51% higher viewable clickthrough rate and a 14% lower cost per acquisition compared to other campaigns. This led to more leads and lower costs for Peugeot.
Hospitality Case Studies and Customer Success Stories with Taboola
AIDA Cruises & Initiative - Hospitality - Large
Taboola's AI-powered performance platform helped AIDA Cruises and Initiative achieve a 5x average campaign ROAS and a 26% lower average CPO compared to similar partners. The campaign delivered... 82% more conversions since launch, while reducing CPO by 50%. AIDA used Taboola's image ads, Maximize Conversions bidding tool, and advanced audience targeting. Integration with AIDA's internal DMP enabled retargeting of over 30 travel-specific first-party audiences. The partnership plans to test new ad solutions for further growth.
Cruise Critic - Hospitality - Large
Realize helped Cruise Critic lower cost per click by 67% compared to Meta. The platform also beat Cruise Critic’s own... CPC benchmark by 78%. Pageviews increased 48% month-over-month after adding display ads. Cruise Critic used Data Marketplace targeting, Maximize Conversions bidding, and Optimize for Engagement. Realize became their lead channel for driving ROAS and planning media mix.
Minor Hotels - Hospitality
Realize, Taboola’s AI-driven advertising platform, helped Minor Hotels achieve a 5x return on ad spend. Minor Hotels wanted to reach... new Thai and expatriate audiences for Anantara Hotels & Resorts. They used native ads, video, and retargeting to drive bookings. Realize’s audience targeting and optimization tools increased direct bookings and expanded reach beyond search and social. The campaign delivered measurable growth and improved budget efficiency.
AIDA Cruises & Initiative - Hospitality
Taboola’s AI-powered performance platform helped AIDA Cruises and Initiative boost campaign results. They used Taboola Image Ads, Maximize Conversions bidding,... and advanced audience targeting. The campaign achieved a 5X return on ad spend and a 26% lower cost per opportunity than peers. Conversions increased by 82% while cost per opportunity dropped by 50%. Taboola outperformed the peer set by 19% in campaign ROAS.
PortAventura World - Hospitality
Realize helped PortAventura World boost hotel bookings. They used Realize Image Ads and Taboola Pixel data to target and retarget... high-quality traffic. PortAventura World saw a 44% higher return on ad spend and a 47% lower cost per acquisition compared to other performance channels in 2024. The campaign drove more conversions and better results than all their previous campaigns. PortAventura World plans to expand their use of Realize for future growth.
Consumer Goods Case Studies and Customer Success Stories with Taboola
Bedrop - Consumer Goods - Small
Taboola Native Ads helped Bedrop achieve a 35% higher average order value than Meta and Google. Bedrop saw a 77%... increase in revenue and a 33% rise in website sessions using native advertising. The company used Taboola’s Maximize Conversions and tracking features to reach new audiences. Bedrop’s campaigns exceeded their ROAS goal by up to 50%. Native ads also led to 67% more orders since launch.
Bosch Home Appliances - Consumer Goods
Bosch Home Appliances wanted to get more people to visit their magazine and product pages. They worked with segmenta communications... and used Taboola to promote their magazine content with native ads. The campaign helped them reach more people and get more site traffic. They saw strong results in important metrics like CPC, CTR, Cost per Visit, and Cost per Product View. The results were also better than their social campaign.
Bedrop - Consumer Goods - Small
Taboola native ads helped Bedrop achieve a 35% higher average order value than Meta and Google. Bedrop saw a 77%... increase in revenue and a 33% increase in website sessions with native advertising. The company used Taboola’s Maximize Conversions and tracking features to reach new customers and optimize spend. Bedrop’s campaigns exceeded their return on ad spend goal by up to 50%. Native ads also drove 67% more orders since launch.
Unilever - Consumer Goods
Taboola Video Ads helped Unilever boost their video ad completion rate by 44%. Unilever wanted to improve their main marketing... KPI for video ads in Hungary. They used Taboola Video Ads across top publisher sites to promote home products. The campaign also led to a 217% increase in clickthrough rate. Unilever continues to use Taboola for their programmatic ad campaigns.
Insurance Case Studies and Customer Success Stories with Taboola
Menora Mivtachim Holdings Ltd. (Menora) - Insurance - Large
Taboola helped Menora lower CPA by 25% for their pension insurance campaign. Retargeting ads with CTA buttons cut CPA by... 37%. Retargeting campaigns boosted conversion rates by 66%. Menora used Taboola Video and Sponsored Content to reach high-intent leads outside search and social. Taboola Pixel and SmartBid optimized campaign performance and lead quality.
AIG Israel - Insurance - Large
Taboola Video helped AIG Israel boost purchase intent for mortgage insurance by 30% in just 30 days. The campaign reached... 400,000 people and drove 50% of new buyers to start their journey with Taboola. AIG Israel used video creatives and retargeted viewers with sponsored content. The digital marketing strategy focused on educating consumers and removing barriers to purchase. Taboola proved to be the top-performing channel for new customer acquisition.
GMF (Covéa Group) - Insurance
Taboola Maximize Conversions helped GMF boost lead generation. GMF wanted more leads from new prospects at a low cost. They... used Taboola Motion and Image Ads, targeting new audiences with CRM data and refreshing creatives every two months. Taboola’s Maximize Conversions AI bidding tool optimized campaigns and cut manual work. GMF saw an 82% increase in lead volume in 2024, surpassing their goal by 134%.
Real Estate Case Studies and Customer Success Stories with Taboola
ImmoScout24 - Real Estate - Large
Taboola High Impact Video placements helped ImmoScout24 reach 345,574 families searching for homes. ImmoScout24 wanted to connect with young families... using video marketing. They used Taboola to run a campaign with strong video ads on premium websites. The campaign delivered over 345,000 completed video views. Taboola placements had a better completion rate and lower cost per completed view than Facebook video ads.
Ashiana Housing Ltd. - Real Estate
Realize helped Ashiana Housing Ltd. boost its lead qualification rate by 45%. The company wanted more high-quality leads for its... senior living project, Ashiana Swarang. Using Realize’s first-party data and image ads, Ashiana targeted high-intent audiences and drove quality website traffic. Taboola’s team gave expert support and campaign advice. Ashiana now plans to use Realize for future projects to keep getting strong results.
Apartments.com - Real Estate
Taboola Dynamic Creative Optimization helped Apartments. com retarget website visitors with personalized ads. Apartments.com wanted to expand their remarketing program...and drive more qualified leads to rental listings. Using Taboola DCO, they showed ads based on properties users viewed. This strategy led to a 54% lower cost per lead than their target. Apartments.com increased high-quality leads and improved lower-funnel results.
Food & Beverages Case Studies and Customer Success Stories with Taboola
Lifeboost Coffee - Food & Beverages
Lifeboost Coffee wanted to find new ways to reach coffee lovers outside of search and social media. They worked with... Taboola to use new ad formats and targeting features. They used CTA buttons, descriptions, retargeting, and Attentive Audience tools. Lifeboost gained 10,000 new customers in 6 months. Their cost per acquisition was 75% lower than their goal with retargeting and 87% lower with Attentive Audiences. Their conversion rate increased by 11% with new ad formats.
Nutrientes VidaLabs - Food & Beverages
Taboola helped Nutrientes VidaLabs reach new users and lower their cost per acquisition. The company used Taboola’s GenAI Ad Maker... to quickly create native ads and the Maximize Conversions bidding tool to improve campaign results. Nutrientes VidaLabs expanded their reach and increased sales on platforms like Amazon and Mercado Libre. The campaign sometimes outperformed their Meta ads in CPA. The team valued Taboola’s personalized support and advanced solutions.
Non-Profit Organization Management Case Studies and Customer Success Stories with Taboola
Good Neighbors - Non Profit Organization Management - Large
Taboola Realize helped Good Neighbors lower CPA by 31% and CPC by 53% in seven months. The non-profit used AI-powered... predictive audiences and retargeting to boost monthly charitable donations. Campaigns on Realize increased their share of voice on Taboola by 71%. Impressions grew 45% and CTR rose 38%. Ad Efficiency, a marketing agency, managed the campaigns and used A/B testing and automated bidding for better results.
Austria Tourism - Non Profit Organization Management
Austria Tourism wanted to increase web traffic and engagement for their travel campaigns. They used the Taboola Discovery Platform to... reach new audiences on premium websites. With Taboola, they saw a 33% better performance than display channels. Their bounce rate dropped by 2%. Taboola generated 50% of all leads from native advertising for Austria Tourism. They also recorded half a billion impressions since 2017.
Retail Case Studies and Customer Success Stories with Taboola
Super-Pharm - Retail - Large
Taboola Dynamic Creative Optimization (DCO) helped Super-Pharm boost online sales. Super-Pharm used Taboola DCO to retarget site visitors and drive... direct purchases. The campaign delivered a 503% return on ad spend and a 4% conversion rate in six months. Super-Pharm worked with Go Digital Marketing to test and optimize ads. Taboola's retargeting and personalized ads brought back many abandoned cart users.
Madame Coco - Retail
Realize Image Ads helped Madame Coco boost brand awareness before the back-to-school season. The campaign used high-quality lifestyle visuals and... engaging copy to attract shoppers. Madame Coco and Ingage Digital launched ads across top publisher sites. The campaign delivered 36 million impressions. Madame Coco saw improved bounce rates and increased revenue as a result.
Publishing Case Studies and Customer Success Stories with Taboola
The Independent - Publishing - Large
Taboola Push helped The Independent grow push notification subscribers from 46,000 to over 1 million in just 7 weeks. The platform uses... AI to send personalized alerts and allows manual notifications for breaking news. Taboola Push now drives 2% of The Independent’s total website traffic. Editors save time and reach more readers with targeted notifications. The Independent uses Taboola’s full suite for a data-driven personalization strategy.
Gazeta de São Paulo - Publishing
Taboola helped Gazeta de São Paulo improve website monetization and audience reach. The publisher used Taboola Feed, Newsroom, and Push... Notifications across their site. Taboola Push led to a 21% increase in Taboola revenue. Traffic grew by 13% with Taboola For Audience. Taboola Push now makes up 3% of total site traffic.
Apparel & Fashion Case Studies and Customer Success Stories with Taboola
NYDJ & iQuanti - Apparel & Fashion
Taboola Realize helped NYDJ and iQuanti reach new U. S. customers with dynamic creative optimization. NYDJ wanted to boost sales...and improve return on ad spend. They used Realize Product Ads to retarget website visitors with personalized ads. Taboola's team gave ongoing support and advice. NYDJ achieved 3X ROAS, beating their goal of 2.5X. Taboola delivered one of the highest ROAS among all NYDJ’s channels.
Blancheporte & Schwartz Consulting - Apparel & Fashion
Taboola helped Blancheporte and Schwartz Consulting boost their online ad results. They used Taboola native ads to reach new customers... and improve campaign performance. Schwartz Consulting optimized the ads with special tracking and A/B testing. Blancheporte saw a 2X increase in return on ad spend and a 43% lower cost per acquisition year over year. Taboola became a key part of their media strategy.
Information Technology and Services Case Studies and Customer Success Stories with Taboola
Blinkist - Information Technology And Services - Medium
Taboola helped Blinkist get over 60,000 new sign ups in six months. Blinkist wanted to grow beyond social media and... become a leader in personal development. Taboola's content discovery and S2S tracking let Blinkist reach more readers and track every app download. The Taboola creative strategy team helped Blinkist target the right audience. Blinkist hit their cost per acquisition goal and expanded their user base fast.
Ziwo - Information Technology And Services
Realize helped Ziwo drive high-quality B2B leads. Ziwo wanted to reach more business leaders in the UAE, Saudi Arabia, and... Morocco. They used Realize native image ads with Project Agora to target new audiences across the open web. Ziwo reached 33.5 million people in three markets. Realize delivered 40% more leads and a 30% lower CPA than other platforms. Project Agora gave Ziwo strong support and monthly reports.
Computer Software Case Studies and Customer Success Stories with Taboola
Innogames - Computer Software - Large
Taboola helped Innogames attract 50,000 new players each month. Innogames used Taboola's discovery platform to boost user acquisition and lower... costs. The company wanted to reach more players and increase conversions. Taboola's native ads brought quality traffic and exceeded user acquisition goals. Innogames plans to expand mobile campaigns with Taboola for continued growth.
Hospital & Health Care Case Studies and Customer Success Stories with Taboola
Amplifon - Hospital & Health Care
Taboola helped Amplifon boost leads for hearing device trials. Amplifon used Taboola Motion and Image Ads with Maximize Conversions bidding.... They targeted US and European audiences through their EarPros channel. The campaign led to a 29% increase in conversion rate and a 50% drop in cost per lead. Amplifon also found advertorial landing pages drove more engagement. They plan to expand these campaigns to more countries.
Utilities Case Studies and Customer Success Stories with Taboola
Enpal - Utilities - Large
Taboola Creative Shop helped Enpal lower its cost per acquisition by 17%. Enpal wanted more leads at a better price.... They used Taboola Image and Motion Ads with creative strategies from Taboola. Enpal increased leads and improved click-through rates. Taboola now delivers a big share of Enpal's leads. Enpal also uses Taboola's Maximize Conversions tool to boost results.
Health, Wellness and Fitness Case Studies and Customer Success Stories with Taboola
AlgaeCal - Health, Wellness And Fitness - Medium
Taboola helped AlgaeCal lower its cost per acquisition by 80% using Attentive Audiences and retargeting tools. AlgaeCal wanted to boost... brand awareness and sales outside Facebook and Google. With Taboola Motion Ads and Smart Bid, they reached engaged users on premium publisher sites. Retargeting campaigns cut CPA by 70% and Attentive Audiences cut CPA by 80%. Taboola outperformed other channels in driving purchases for AlgaeCal.
Education Case Studies and Customer Success Stories with Taboola
Open English - Education
Taboola helped Open English double its leads year over year using native advertising and retargeting. Open English used Taboola Image... Ads to reach more people in Latin America. Taboola delivered a conversion rate twice as high as other channels. The platform also provided a safe environment for ads. Open English now uses Taboola’s Maximize Conversions bidding to keep growing its leads.
Internet Case Studies and Customer Success Stories with Taboola
Parship - Internet - Large
Taboola helped Parship, a leading online dating service, boost conversions by 113% year over year. Parship used Taboola to distribute... landing pages across premium publisher sites, reaching new, high-quality users. The campaign also increased clickthrough rate by 80%. Parship valued Taboola's transparent publisher network and cost-per-click model. The partnership drove thousands of new users to Parship's platform.
Other Industry Case Studies and Success Stories with Taboola
Mercedes-Benz Mexico - Automotive - Very Large
Taboola helped Mercedes-Benz Mexico launch its A-Class sedan with native video ads. The campaign achieved a 73.18% viewability rate, beating... the 60% benchmark in Mexico. The video ad reached a 1.11% click-through rate and over 180,000 completed views. Taboola Pixel and retargeting tools enabled precise audience targeting and conversion tracking. Mercedes-Benz Mexico expanded its reach and saw strong engagement with Taboola's discovery platform.
Verisure Chile - Security
Verisure Chile used Realize, Taboola’s AI-driven advertising platform, to improve lead generation. They ran AI-optimized native and display campaigns with... automated bidding and creative tools. In five months, they cut cost per lead by 69%. Lead volume tripled, and the lead-to-booking rate doubled. The team increased investment in Realize by 20% due to strong results.
Ströer Social Publishing GmbH - Entertainment - Large
Realize, Taboola’s ad platform, helped Ströer Social Publishing GmbH triple their reach. They used Maximize Conversions to optimize for landing... page views. Ströer saw a 3X increase in reach, a 13% rise in page views per session, and double the revenue per click. The campaign targeted new audiences beyond social networks. Ströer plans to expand their use of Taboola for more growth.
DMI (Digital Management, Inc.) - Marketing And Advertising - Large
Taboola helped DMI boost conversions for Georgetown University School of Continuing Studies by 740%. DMI used the Taboola discovery platform... to promote thought leadership and program content. This strategy led to an 84% drop in cost per acquisition. DMI used click trackers to measure results. Taboola outperformed other native advertising platforms for DMI's higher education campaigns.
Food Network - Entertainment - Large
Taboola helped Food Network boost video views by 160%. The brand used Taboola’s content discovery platform to reach a wider... UK audience. Food Network saw a 10% increase in page visits and a 23% drop in bounce rate. Taboola outperformed search, social, and other referral channels. The "Wedding Cake Disaster" video got over 150,000 clicks in May. Food Network calls Taboola an invaluable partner for UK growth.
udn.com - Media Production - Large
Taboola Feed, Newsroom, and Explore More helped udn. com double their RPM and revenue from Q2 to Q3 in 2021....Sponsored content CTR increased by 60%. udn.com used Taboola on desktop, mobile, AMP pages, and their app. Taboola optimized the UI for udn.com’s needs. The partnership improved engagement, monetization, and editorial decisions.
Ferratum Bank - Banking - Medium
Taboola helped Ferratum Bank double its website traffic. The bank used Taboola video and branded content to boost brand awareness... and customer acquisition in a competitive market. Taboola became the top conversion channel, driving 40% of French site traffic and 40% of account openings. The video campaign delivered 188,517 impressions and a 45.17% completion rate. Ferratum Bank praised Taboola's account management and campaign optimization.
Euronews - Media Production - Large
Taboola Feed and Taboola Newsroom helped Euronews double its native advertising revenue. After just one week, Euronews saw a 100%... increase in revenue and a 60% rise in organic click-through rate. The media company used Taboola to boost engagement and content recirculation. Euronews values the proactive support from Taboola's account team. They plan to expand Taboola Feed to more language editions.
LBS and Hearts & Science Germany - Financial Services - Large
Taboola helped LBS and Hearts & Science Germany boost their digital marketing. They used Taboola sponsored content and motion ads... to reach new audiences. LBS saw a 117% increase in clickthrough rate and a 57% lower cost per click compared to other channels. The campaign brought high-quality website traffic and improved marketing results. Taboola outperformed display, search, and social platforms for LBS.
Wikitree - Media Production - Large
Taboola Feed helped Wikitree increase monthly ad revenue by 1938%. Session pages per user rose by 54%. Wikitree used Taboola's... Next Up and Slider Video to boost user engagement. The site improved its user experience and kept readers on the page longer. Taboola's account management team provided ongoing support and optimization. Wikitree saw cleaner UI and higher reader satisfaction.
Kueez - Internet - Medium
Taboola helped Kueez reach 100 million page views per month. Kueez used Taboola's discovery platform to boost website engagement and... lower bounce rates. The average user visited 10 pages per session from Taboola traffic. Bounce rate dropped by 20%. Kueez saw up to 10 million new users monthly. Taboola's native advertising drove high-quality, engaged traffic for Kueez.
Verisure Argentina - Security
Taboola helped Verisure Argentina boost their lead-to-booking rate by 85% over their target. Verisure used Taboola Maximize Conversions and contextual... targeting to reach more qualified leads. They ran ads across Taboola’s network, optimizing creative and targeting. The campaign outperformed industry benchmarks for clickthrough and conversion rates. Verisure reduced monthly costs and plans to keep testing new strategies with Taboola.
Crucial & Spark Foundry - Computer Hardware, Marketing And Advertising
Taboola GenAI Ad Maker helped Crucial and Spark Foundry create new ad assets for a gamer-focused campaign. They used AI... to make headlines, descriptions, and images for native ads. The AI-generated ads got a 200% higher viewable clickthrough rate than the benchmark. They also reached 150% of planned clicks and lowered cost per session by 8%. The campaign outperformed traditional static images and saved time and resources.
Customer Success Stories of Taboola
BuzzFeed Asia chooses DeeperDive from Taboola - Manila Standard
BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance user engagement in Singapore, Malaysia, and the Philippines. DeeperDive integrates AI-driven... search capabilities directly on publisher websites, offering users instant, context-rich answers and increasing site engagement. This collaboration aims to boost BuzzFeed's digital presence and open new revenue streams through AI-powered content and advertising.
Taboola Asia Selects DeeperDive from Taboola, Gen AI Answer Engine Built for the Open Web
Taboola Asia has chosen DeeperDive, a generative AI answer engine developed by Taboola, to enhance its capabilities for the open web. This selection highlights... Taboola's focus on leveraging AI technology to improve digital performance.
BuzzFeed Asia Selects DeeperDive From Taboola, Gen AI Answer Engine Built for the Open ...
BuzzFeed Asia has selected Taboola's DeeperDive, a Gen AI answer engine, to enhance reader engagement and open new revenue streams in Southeast Asia. DeeperDive integrates AI-driven... content directly on publisher websites, offering readers timely, contextual answers and increasing site engagement. This partnership allows BuzzFeed to leverage AI for a richer user experience and potential ad revenue growth.
Gannett's USA TODAY Deploys Taboola's DeeperDive AI Answer Engine for All Audiences
Gannett's USA TODAY has implemented Taboola's DeeperDive AI answer engine to enhance user engagement by providing clear responses and real-time content. This deployment aims... to boost advertising CPMs and open new revenue streams for USA TODAY.