Real-World Case Studies and Customer Success Stories with Taboola

Taboola’s Homepage For You helped USA TODAY deliver personalized homepage experiences. The solution used AI to match readers with articles they care about. USA TODAY saw a 47% increase in click throu...gh rate. Homepage pageviews per reader went up by 23%. Session depth increased by 13%. Subscription rate rose by 6%. Editors saved time and focused on high-impact tasks.
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Taboola Realize helped REV Media Group boost engagement on their SAYS platform. REV ran always-on Realize ad campaigns to reach high-quality audiences and drive traffic. Visitors from these ads spent... 130% more time on site than the average across other channels. REV also met their cost-per-click goal. Taboola provided custom recommendations and real-time insights to optimize results.
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Taboola audience solutions helped Lankasri, a leading Tamil media company, boost website engagement. Lankasri used Taboola Newsroom, Taboola News, and Push Notifications to increase traffic and recir...culation. They also implemented Taboola Feed, Explore More, and organic content widgets. In Q1 2025, these tools drove an 8.7% uplift in total pageviews. Taboola recirculation solutions contributed 6.3% of total pageviews, and Push Notifications generated nearly 2%.
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Taboola Explore More helped Leckerschmecker.me boost revenue and engagement. The site used Taboola Feed and Explore More to show readers more content and ads. Explore More now generates 35% of the si...te’s revenue. The click-through rate for organic content went up by nearly 20%. Leckerschmecker.me saw more page views and higher organic recirculation after using Taboola.
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Taboola Push notifications helped Nation Media Group boost revenue for their Daily Nation site. The company wanted to grow digital revenue and reach more users. They used Taboola Push to send persona...lized content alerts automatically. This led to a 35% increase in Taboola-driven revenue and a 3% rise in recirculation. Editorial teams saved time, and the group plans to expand the solution across all digital properties.
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Taboola's AI-powered Homepage For You and article personalization helped The Indian Express boost user engagement. The Indian Express saw a 77% increase in click-through rate, 8x higher average month...ly pageviews, and 6x higher average time spent on site. Editors used real-time analytics to tailor content for different audiences. The solution led to more loyal and engaged subscribers. Taboola also drove a 7% increase in total pageviews and improved revenue.
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Taboola Push notifications helped Medios Deportivos boost revenue and engagement. The sports media publisher wanted to monetize high web traffic and connect better with readers. They used Taboola’s A...I-powered push notifications to send personalized content and sponsored messages. This led to a 37% increase in Taboola revenue and a 7% rise in incremental page views. The solution also saved time for their editorial team.
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Taboola's article page personalization solution helped El Nacional boost organic CTR by 65%. The publisher saw a 56% increase in Taboola ad revenue. Taboola now drives 15% of El Nacional’s total orga...nic traffic. El Nacional also achieved a 70% boost in RPM compared to their previous setup. The partnership included AI-powered content recommendations and new ad formats to increase engagement and revenue.
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Realize, Taboola’s AI-driven advertising platform, helped Minor Hotels achieve a 5x return on ad spend. Minor Hotels wanted to reach new Thai and expatriate audiences for Anantara Hotels & Resorts. T...hey used native ads, video, and retargeting to drive bookings. Realize’s audience targeting and optimization tools increased direct bookings and expanded reach beyond search and social. The campaign delivered measurable growth and improved budget efficiency.
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Realize helped PortAventura World boost hotel bookings. They used Realize Image Ads and Taboola Pixel data to target and retarget high-quality traffic. PortAventura World saw a 44% higher return on a...d spend and a 47% lower cost per acquisition compared to other performance channels in 2024. The campaign drove more conversions and better results than all their previous campaigns. PortAventura World plans to expand their use of Realize for future growth.
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Taboola’s AI-powered performance platform helped AIDA Cruises and Initiative boost campaign results. They used Taboola Image Ads, Maximize Conversions bidding, and advanced audience targeting. The ca...mpaign achieved a 5X return on ad spend and a 26% lower cost per opportunity than peers. Conversions increased by 82% while cost per opportunity dropped by 50%. Taboola outperformed the peer set by 19% in campaign ROAS.
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Taboola helped Peugeot & Publicis Media launch a campaign for the new Peugeot 3008. They used Taboola’s contextual targeting and retargeting tools. The campaign achieved a 2.45X lower cost per lead t...han their benchmark. They also saw a 51% higher viewable clickthrough rate and a 14% lower cost per acquisition compared to other campaigns. This led to more leads and lower costs for Peugeot.
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Chery used Taboola's Realize ad platform to boost leads with a multi-format ad strategy. They ran image, motion, and video ads, including videos with driving tips. On days with video ads, Chery saw a... 12% higher conversion rate and 35% lower average cost per acquisition. Video ads also achieved a 25% higher viewable clickthrough rate than Taboola's benchmark. Chery plans to expand video campaigns to drive more leads.
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Hyundai wanted to get more people to visit their Tucson car page in Spain and keep costs low. They used Taboola’s Maximize Conversions bidding strategy and creative ads, including motion ads. Taboola...’s machine learning helped adjust bids and target the right people. Hyundai saw a 30% lower cost per session than their target. They also got a 26% lower cost per lead and a 10% lower bounce rate compared to other channels.
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Taboola Realize helped Meitav launch a new investment option. Meitav used multi-format ads and Taboola's AI-powered solutions. The campaign aimed for a 20X return on ad spend. Meitav achieved a 78X R...OAS, generating 4 times more revenue than their target. Over 50% of their marketing budget went to Realize. Meitav saw a big increase in conversions and revenue.
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eToro wanted a new media channel to grow their global reach and brand. They worked with Taboola to make a yearly plan using custom content, video, and special landing pages. They used Taboola’s audie...nce tools and creative team to reach the right people. Over 30% of eToro’s registrations became paying users. They also lowered their cost per mille views by 40% and reached more people in their target markets.
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Taboola helped Nutrientes VidaLabs reach new users and lower their cost per acquisition. The company used Taboola’s GenAI Ad Maker to quickly create native ads and the Maximize Conversions bidding to...ol to improve campaign results. Nutrientes VidaLabs expanded their reach and increased sales on platforms like Amazon and Mercado Libre. The campaign sometimes outperformed their Meta ads in CPA. The team valued Taboola’s personalized support and advanced solutions.
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Lifeboost Coffee wanted to find new ways to reach coffee lovers outside of search and social media. They worked with Taboola to use new ad formats and targeting features. They used CTA buttons, descr...iptions, retargeting, and Attentive Audience tools. Lifeboost gained 10,000 new customers in 6 months. Their cost per acquisition was 75% lower than their goal with retargeting and 87% lower with Attentive Audiences. Their conversion rate increased by 11% with new ad formats.
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Philips Home Appliances used Realize by Taboola to target high-quality audiences for its Garment Steamer campaign. The company faced stagnant results on traditional media and needed better performanc...e. By using Realize’s first-party data and Motion Ads, Philips Home Appliances reached users in metro cities and relevant categories. The campaign achieved a 25% higher conversion rate and a 30% lower bounce rate than the network average. Philips Home Appliances also saw more qualified leads and higher viewable click-through rates.
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Livguard used Realize, Taboola’s AI-driven advertising platform, to reach high-intent users outside of Google, Meta, and OTT channels. They targeted audiences with contextual placements, behavioral s...egments, and sequential retargeting. Realize drove 16% longer session durations than paid search and 29% more actions per session than social. Livguard saw deeper engagement and better lead quality from this approach. The partnership helped Livguard improve conversion intent and user interaction on their site.
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Realize helped Ashiana Housing Ltd. boost its lead qualification rate by 45%. The company wanted more high-quality leads for its senior living project, Ashiana Swarang. Using Realize’s first-party da...ta and image ads, Ashiana targeted high-intent audiences and drove quality website traffic. Taboola’s team gave expert support and campaign advice. Ashiana now plans to use Realize for future projects to keep getting strong results.
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Taboola Dynamic Creative Optimization helped Apartments.com retarget website visitors with personalized ads. Apartments.com wanted to expand their remarketing program and drive more qualified leads t...o rental listings. Using Taboola DCO, they showed ads based on properties users viewed. This strategy led to a 54% lower cost per lead than their target. Apartments.com increased high-quality leads and improved lower-funnel results.
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Taboola Realize helped NYDJ and iQuanti reach new U.S. customers with dynamic creative optimization. NYDJ wanted to boost sales and improve return on ad spend. They used Realize Product Ads to retarg...et website visitors with personalized ads. Taboola's team gave ongoing support and advice. NYDJ achieved 3X ROAS, beating their goal of 2.5X. Taboola delivered one of the highest ROAS among all NYDJ’s channels.
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Taboola helped Blancheporte and Schwartz Consulting boost their online ad results. They used Taboola native ads to reach new customers and improve campaign performance. Schwartz Consulting optimized ...the ads with special tracking and A/B testing. Blancheporte saw a 2X increase in return on ad spend and a 43% lower cost per acquisition year over year. Taboola became a key part of their media strategy.
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Taboola Video Ads helped Unilever boost their video ad completion rate by 44%. Unilever wanted to improve their main marketing KPI for video ads in Hungary. They used Taboola Video Ads across top pub...lisher sites to promote home products. The campaign also led to a 217% increase in clickthrough rate. Unilever continues to use Taboola for their programmatic ad campaigns.
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Bosch Home Appliances wanted to get more people to visit their magazine and product pages. They worked with segmenta communications and used Taboola to promote their magazine content with native ads.... The campaign helped them reach more people and get more site traffic. They saw strong results in important metrics like CPC, CTR, Cost per Visit, and Cost per Product View. The results were also better than their social campaign.
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Taboola helped H2Bet boost new user deposits with Carousel Ads and Maximize Conversions. H2Bet wanted more high-quality leads at lower costs. Taboola's Carousel Ads cut cost per click by 25% compared... to standard ads. Maximize Conversions used AI to target the best placements. H2Bet saw a 22% increase in return on ad spend. The Taboola team also made campaign management easier for H2Bet.
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Austria Tourism wanted to increase web traffic and engagement for their travel campaigns. They used the Taboola Discovery Platform to reach new audiences on premium websites. With Taboola, they saw a... 33% better performance than display channels. Their bounce rate dropped by 2%. Taboola generated 50% of all leads from native advertising for Austria Tourism. They also recorded half a billion impressions since 2017.
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Taboola helped Amplifon boost leads for hearing device trials. Amplifon used Taboola Motion and Image Ads with Maximize Conversions bidding. They targeted US and European audiences through their EarP...ros channel. The campaign led to a 29% increase in conversion rate and a 50% drop in cost per lead. Amplifon also found advertorial landing pages drove more engagement. They plan to expand these campaigns to more countries.
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Realize Image Ads helped Madame Coco boost brand awareness before the back-to-school season. The campaign used high-quality lifestyle visuals and engaging copy to attract shoppers. Madame Coco and In...gage Digital launched ads across top publisher sites. The campaign delivered 36 million impressions. Madame Coco saw improved bounce rates and increased revenue as a result.
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Taboola helped Gazeta de São Paulo improve website monetization and audience reach. The publisher used Taboola Feed, Newsroom, and Push Notifications across their site. Taboola Push led to a 21% incr...ease in Taboola revenue. Traffic grew by 13% with Taboola For Audience. Taboola Push now makes up 3% of total site traffic.
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Taboola helped Open English double its leads year over year using native advertising and retargeting. Open English used Taboola Image Ads to reach more people in Latin America. Taboola delivered a co...nversion rate twice as high as other channels. The platform also provided a safe environment for ads. Open English now uses Taboola’s Maximize Conversions bidding to keep growing its leads.
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Taboola Maximize Conversions helped GMF boost lead generation. GMF wanted more leads from new prospects at a low cost. They used Taboola Motion and Image Ads, targeting new audiences with CRM data an...d refreshing creatives every two months. Taboola’s Maximize Conversions AI bidding tool optimized campaigns and cut manual work. GMF saw an 82% increase in lead volume in 2024, surpassing their goal by 134%.
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Taboola Dynamic Creative Optimization helped Vivara and Media.Monks boost holiday sales. The challenge was to drive qualified traffic to Vivara’s e-commerce site and meet monthly ROAS goals. They use...d Taboola’s DCO to retarget website visitors with personalized native ads. The campaign led to a 21% increase in ROAS and an 18% higher CTR than other channels. Taboola delivered the second-highest sales and CTR among Vivara’s advertising platforms.
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Realize helped Ziwo drive high-quality B2B leads. Ziwo wanted to reach more business leaders in the UAE, Saudi Arabia, and Morocco. They used Realize native image ads with Project Agora to target new... audiences across the open web. Ziwo reached 33.5 million people in three markets. Realize delivered 40% more leads and a 30% lower CPA than other platforms. Project Agora gave Ziwo strong support and monthly reports.
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Verisure Chile used Realize, Taboola’s AI-driven advertising platform, to improve lead generation. They ran AI-optimized native and display campaigns with automated bidding and creative tools. In fiv...e months, they cut cost per lead by 69%. Lead volume tripled, and the lead-to-booking rate doubled. The team increased investment in Realize by 20% due to strong results.
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Taboola GenAI Ad Maker helped Crucial and Spark Foundry create new ad assets for a gamer-focused campaign. They used AI to make headlines, descriptions, and images for native ads. The AI-generated ad...s got a 200% higher viewable clickthrough rate than the benchmark. They also reached 150% of planned clicks and lowered cost per session by 8%. The campaign outperformed traditional static images and saved time and resources.
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Taboola helped Verisure Argentina boost their lead-to-booking rate by 85% over their target. Verisure used Taboola Maximize Conversions and contextual targeting to reach more qualified leads. They ra...n ads across Taboola’s network, optimizing creative and targeting. The campaign outperformed industry benchmarks for clickthrough and conversion rates. Verisure reduced monthly costs and plans to keep testing new strategies with Taboola.
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