Real-World Case Studies and Customer Success Stories with SAP Sales Cloud

The Council of Europe Development Bank (CEB), a multilateral development bank focused on financing social infrastructure projects for vulnerable populations, sought to modernize its outdated and siloed finance, purchasing, HR, and business travel systems. Previously reliant on... Microsoft Excel, CEB implemented a suite of SAP solutions—including SAP Cloud ERP, SAP SuccessFactors HCM, SAP Concur, SAP Analytics Cloud, SAP Datasphere, SAP Integration Suite, and SAP BTP—with the help of Key Performance Consulting (KPC). The transformation consolidated HR operations, centralized payment processes, improved data consistency, and streamlined recruitment and travel expense management, enabling CEB to maximize value from its technology investments and support future-ready business operations.
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NV Bekaert SA, a global leader in steel wire transformation and coating, partnered with SAP gold partner Flexso NV to enhance HR processes by leveraging embedded AI capabilities in SAP SuccessFactors. The project enabled... rapid deployment of AI features, allowing Bekaert to improve HR efficiency and performance management. Employees quickly adopted the new tools, using AI to analyze reports, generate insights, and streamline goal creation, supporting Bekaert's strategy for sustainable growth and innovation.
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Meliá Hotels International, a leading global hotel group, sought to integrate data from on-premise and third-party cloud systems for centralized planning and reporting. By implementing SAP... Datasphere and SAP Analytics Cloud, Meliá connected diverse data sources, streamlined analytics, and enabled advanced reporting for HR and ESG metrics. The project, supported by partners IBSap Consulting S.L., SDG Group, and AC eSolutions, resulted in faster data integration, centralized over 350 sustainability and social KPIs, and empowered business users with intuitive access to quality data for strategic decision-making.
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Infocenter S. A.E., a leading SAP gold partner in Paraguay, sought to improve its internal HR operations and employee experience...by addressing inefficient, manual processes and outdated data management. By deploying SAP SuccessFactors HCM with embedded SAP Business AI and the Joule copilot, Infocenter automated time-off requests, centralized approvals, and enabled real-time access to employee information. The integration of cloud-based ERP solutions further enhanced process agility and transparency. As a result, Infocenter achieved faster, more intuitive HR workflows, improved data accuracy, and a better employee experience, positioning itself to extend AI-driven innovations to its customers.
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HR Path Brazil, part of the global HR Path Group, implemented the Joule AI capability embedded in SAP SuccessFactors HCM to automate HR administration tasks, improve employee engagement, and reduce HR support workload. By integrating with... Microsoft Teams and providing a natural-language copilot, the company enabled employees to self-serve HR tasks, reducing HR support cases for standard queries by 7%, increasing HR task completion efficiency by 3%, and eliminating two hours of HR support workload each week. The initiative has improved employee experience, streamlined HR operations, and set the stage for further AI-driven enhancements.
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Hasso-Plattner-Institut für Digital Engineering gGmbH (HPI), a nonprofit research and academic organization in Potsdam, Germany, sought to digitally transform its operations by deploying a public cloud ERP system. Facing strict regulatory... requirements for cash-based reporting as a nonprofit, HPI leveraged SAP Cloud ERP, SAP Analytics Cloud, SAP Concur, SAP SuccessFactors, SAP Cloud ALM, and SAP Preferred Success services. The implementation resulted in reduced total cost of ownership, increased operational efficiency, and a scalable IT foundation, while ensuring compliance with complex financial regulations.
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Gulf Business Machines LLC (GBM), a leading digital solutions provider in the Gulf region, modernized its internal operations by migrating to SAP Cloud ERP Private through the RISE with SAP journey. By adopting SAP... Business Technology Platform (SAP BTP), SAP Sales and Service Cloud, and AI-powered SAP SuccessFactors, GBM achieved a 50% reduction in integration development time, 70% faster go-to-market for customer-facing solutions, and a 3x productivity boost in HR. The transformation enabled GBM to streamline operations, accelerate innovation, and maintain a clean core, enhancing both customer engagement and employee satisfaction while strengthening its position as a digital transformation leader.
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Gentera, a leading Mexican banking group focused on financial inclusion, implemented SAP SuccessFactors solutions to transform its employee learning and development culture. By moving to... a microlearning and self-driven approach, Gentera increased training hours fourfold, engaged 85% of its 20,000 employees in continuous learning, and offered over 500 training courses. The SAP SuccessFactors Learning and Talent solutions enabled flexible, mobile, and integrated learning experiences, improved employee engagement, and supported talent management and diversity initiatives. The transformation contributed to Gentera's recognition as a top workplace and helped align employee development with business objectives.
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ETC Management Services India Pvt. Ltd resolved access issues in its SAP SuccessFactors solutions by leveraging expert support services from... SAP. The case highlights how SAP's support enabled the company to overcome technical challenges and ensure smooth operation of their HR technology platform.
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Endress+Hauser, a global leader in industrial measurement instrumentation and services, transformed into a digital solutions provider by leveraging SAP BTP. The company adopted... data acquisition and system integration to help customers transform their businesses, creating flexible new business and revenue models driven by data efficiency.
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Dexco SA, a leading Brazilian building materials manufacturer, modernized its operations by migrating to SAP Cloud ERP Private as part of the RISE with SAP initiative. The transformation eliminated... over 97% of customizations, consolidated 70% of legacy satellite systems, and accelerated accounting close time by 75%. Dexco integrated a suite of SAP solutions, including SAP Integrated Business Planning, SAP Extended Warehouse Management, SAP SuccessFactors, SAP Analytics Cloud, and SAP Transportation Management, as well as AI initiatives on SAP BTP. The project enabled real-time data insights, improved process standardization, and positioned Dexco as a pioneer in technology adoption and sustainability in the manufacturing sector.
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ORBIS SE, a professional services and business consultancy with over 900 employees, implemented SAP Analytics Cloud for planning, SAP SuccessFactors, and SAP S/4HANA to digitalize and streamline its workforce planning. Previously reliant on... manual Excel processes, ORBIS faced challenges with data consolidation, accuracy, and transparency. By integrating financial and HR data into a unified platform, ORBIS achieved 25–30% faster workforce planning, doubled process accuracy, and reduced the number of people involved in planning by 80%. The solution enabled better alignment of workforce planning with business strategy, improved data accuracy, and provided a standardized, transparent process for personnel planning and cost management.
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Cintas Corporation, a leading American professional services company, undertook a digital transformation to modernize its rental division using a suite of SAP solutions. Facing increasing digitalization... in its industry, Cintas replaced legacy systems with SAP Business Technology Platform (BTP), SAP Commerce Cloud, SAP Concur, SAP Customer Experience, and SAP SuccessFactors HCM. These integrations enabled centralized data management, improved customer and employee experiences, and streamlined HR processes. The transformation resulted in a 25% reduction in energy use, a 97% increase in efficiency, and enhanced sustainability practices, positioning Cintas as an industry leader in digital innovation.
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CELSA Group, a leading European low-emission circular steel producer with 10,000 employees across 9 countries, implemented SAP SuccessFactors Work Zone to enhance internal communication. The solution enabled... CELSA to reach all professionals efficiently with relevant, targeted content, foster comprehensive collaboration, and facilitate participatory, bottom-up communication. Key challenges included the need for a modern digital communication platform, fostering digitalization, and unifying applications and content. SAP was chosen for its strong market position, robust multilingual ERP, and extensive functionalities. Post-implementation, CELSA achieved greater transparency, improved collaboration, timely access to services, and reinforced internal campaigns, supporting employee integration and engagement.
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British American Shared Services, based in London, UK, provides financial, HR, audit, and IT services to British American Tobacco entities. The company received... outstanding support from SAP's Expert Chat service during the activation of the Identity Authentication service for SAP SuccessFactors solutions. The support team was praised for their knowledge, communication, and flexibility, which made a significant difference in the activation experience.
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Bitzer SE, a global industrial manufacturing company specializing in refrigeration and air conditioning products, implemented Joule with SAP SuccessFactors and the generative AI hub to automate HR operations. The company moved... from manual HR processes to intelligent automation, resulting in a 35% reduction in time-to-hire and saving 12 hours per HR team member weekly. The solution improved compliance, employee empowerment, and operational agility by integrating digital workflows with physical operations and providing instant, reliable answers to HR queries.
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Al-Rawaf Contracting Company, a leading construction firm in Saudi Arabia, implemented SAP Cloud ERP to support its rapid growth and contribute to the Kingdom’s Vision 2030. Facing challenges with... legacy systems, manual processes, and limited project visibility, Al-Rawaf partnered with Al-Watania Information Systems to deploy a scalable, integrated digital foundation. The SAP Cloud ERP solution streamlined financial processes, digitalized over 90% of paper workflows, reduced payroll cycle time by 67%, and automated 80–90% of core financial processes. This transformation enabled Al-Rawaf to shift from manual operations to data-driven decision-making, supporting sustainable growth, improved governance, and operational efficiency.
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AIDS Healthcare Foundation (AHF), the world’s largest AIDS organization, upgraded to SAP S/4HANA Cloud Public Edition using the GROW with SAP journey to drive operational efficiency and data insights. With operations in... 47 countries and over 7,000 employees, AHF needed to modernize its financial management, reporting, and data workflows to support its mission of providing HIV care and advocacy. The SAP solution, implemented with partner Nagarro, enabled AHF to automate financial processes, integrate global operations, and gain real-time visibility into transactions, resulting in faster reporting, improved decision-making, and enhanced patient care.
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AEON Thana Sinsap, a leading nonbank lender in Thailand’s retail finance sector, replaced its legacy on-premises HR information system with SAP SuccessFactors HCM, supported by SAP Preferred Success service. The transformation aimed... to modernize HR operations, empower employees with self-service tools, and improve data management and compliance. The implementation resulted in fewer HR processes, significant productivity gains, and enhanced employee experience, enabling AEON to focus on strategic business goals while ensuring robust data security and seamless integration with existing payroll systems.
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FC Bayern faced challenges with time-consuming and manual HR processes. They used SAP SuccessFactors HCM to transition their HR processes... to the cloud, optimizing functions like employee self-services and recruiting. This allowed employees to access data securely and streamline tasks. Additionally, SAP Sports One helped in managing player health and performance. The introduction of SAP Customer Checkout improved the fan experience at Allianz Arena by enabling mobile orders. FC Bayern also consolidated fan data from 52 systems to enhance marketing campaigns.
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Raiffeisen Bank International, a leading banking institution based in Vienna, Austria, sought to improve its workforce planning and data analytics capabilities. Facing challenges such... as lack of comprehensive process visibility, manual calculations, and data alignment from multiple sources, the bank implemented SAP Analytics Cloud for planning, SAP SuccessFactors Employee Central, and SAP S/4HANA. With the help of Flexso, they established a unified analytics environment, automated critical tasks, and empowered decentralized decision-making. The result was reduced time for workforce planning and forecasting, improved efficiency, centralized analytics, and increased scalability for future growth.
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Philips, a global leader in healthcare technology, sought to improve its talent strategy by gaining better visibility and control over its entire workforce, including employees, contingent labor, and service providers. By implementing SAP... Fieldglass Contingent Workforce Management, Philips achieved 97% visibility into its external workforce and now manages €500 million in yearly contingent worker spend. The solution enabled Philips to make more informed decisions, optimize costs, and efficiently manage its workforce across 25 countries. The company is expanding the program to include services procurement, further supporting its business growth and transformation.
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The Coca-Cola Company’s Bottling Investments Group (BIG) partnered with SAP App Center Partner Sodales Solutions to digitize and standardize employee processes, aiming to enhance the employee experience and increase compliance. By implementing a... flexible, future-focused app, Coca-Cola BIG improved its X+O (experience and operational) strategy, supporting long-term growth and regulatory compliance in the beverage industry.
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Atruvia AG, a digitalization and IT service provider for over 1,000 banks in Germany, implemented SAP Fieldglass solutions to manage its large external workforce and optimize staffing processes. By integrating SAP... Fieldglass with existing SAP solutions, Atruvia achieved significant improvements in cost transparency, workforce management, and business agility. Key results include a 20% time savings in contingent workforce management, 30% cost savings, and a lower administrative workload. The solution enabled Atruvia to focus on sourcing the right skills, improve compliance, and provide data-driven insights for better decision-making and budget control.
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VMware implemented SAP SuccessFactors Incentive Management to improve the accuracy and timeliness of seller commission payments. Previously, commission calculations took... 24-48 hours and suffered from poor user experience and limited flexibility. With SAP SuccessFactors, VMware reduced commission processing from several days to a few hours, consolidated over 700 incentive plans to fewer than 50, and gained enhanced reporting and auditing capabilities. The solution enabled timely compensation plan adjustments, compliance with global and local regulations, and improved financial reporting accuracy, resulting in a more positive seller experience and increased trust.
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The Co-operators Group Limited, a Canadian insurance company with 4,850 employees and CA$4 billion in revenue, implemented SAP SuccessFactors Incentive Management to transform their advisor experience. Previously, the company... faced challenges with manual, error-prone commission processes and a complex approval workflow. By adopting SAP's scalable, cloud-based solution, advisors gained daily visibility into commissions, and leaders accessed actionable KPI reports. The implementation resulted in $315K cost avoidance in the first year, 100% employee retention and engagement, and streamlined, transparent commission management.
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PetSmart, a leading retailer with 56,000 employees and $7 billion in revenue, implemented SAP SuccessFactors Incentive Management to address inefficiencies and lack of transparency in their legacy incentive systems. The new solution... provided mobile access, real-time dashboards, and increased visibility into bonus calculations for store associates. This led to $1.5 million in labor reallocation savings, improved employee experience, and allowed store leaders to focus more on customer service.
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Heartland Dental, a leading dental support organization, implemented SAP SuccessFactors Incentive Management to automate and streamline compensation management for over 20,000 employees across 1,700 offices. The solution replaced... manual, error-prone processes, reducing month-end closing time by 20% and saving US$3.2 million in labor costs. With SAP, Heartland Dental now efficiently manages complex bonus and compensation plans, processes ~600,000 transactions monthly, and provides real-time, transparent data to doctors and field staff, supporting rapid growth and improved operational efficiency.
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Zelestra, a global renewable energy company based in Spain, experienced rapid growth and needed a scalable ERP solution to support its expanding operations and workforce. The company implemented... SAP Cloud ERP and integrated SAP SuccessFactors solutions, with support from partners Avvale and NUVA. This enabled Zelestra to harmonize operations across multiple countries, streamline HR processes, improve compliance, and enhance data visibility for better decision-making. The solution supported the onboarding of nearly 500 new employees in 2024, migration of 300 sales operating plants, and provided a unified platform for managing legal, financial, and sustainability requirements.
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Volkswagen Group, a global automotive leader with over 430,000 employees and more than 400 companies across 40+ countries, unified its fragmented HR landscape by implementing SAP SuccessFactors solutions. The initiative aimed... to harmonize HR processes, data, and roles globally, replacing hundreds of legacy systems with a single, scalable, cloud-based platform. This transformation enhances operational efficiency, fosters international collaboration, and sets a new standard for HR excellence, while preparing the organization for future innovations such as AI in HR.
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Vitra, a family-owned furniture manufacturer, faced challenges with fragmented HR systems, lack of standardized processes, and limited employee self-service. By implementing SAP... SuccessFactors, Vitra streamlined HR operations, improved transparency, enabled real-time data access, and enhanced both employee and management experiences. The solution integrated with SAP S/4HANA Cloud, reduced IT complexity, and supported global HR harmonization, resulting in better talent acquisition, onboarding, and strategic planning.
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Uniper SE, a global energy company, leveraged SAP Business Technology Platform (SAP BTP) to digitalize and automate processes across its operations, from plant maintenance to HR and procurement. By adopting SAP... BTP, SAP MaxAttention, and SAP Fiori apps, Uniper improved productivity, compliance, and user experience. Key results include a 70% productivity improvement in remote work requests, a 25% reduction in HR compliance risk, and a 95% improvement in procurement search accuracy. The company’s digitalization strategy supports its sustainability goals and enables agile, compliant, and efficient operations across multiple countries.
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The Venetian Resort Las Vegas collaborated with SAP Enterprise Support to address and refine a solution to a complex technical issue involving SAP SuccessFactors. The SAP support... team provided guidance on configuration and rule setup, delivering clear and responsive communication that made the issue easier to manage. The resort, which employs over 8,000 people and operates in the hospitality industry with a focus on gambling facilities and casinos, benefited from SAP Enterprise Support offerings.
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Eurobank S. A., one of Greece’s largest banks, needed to comply swiftly with a new Greek labor law requiring real-time...employee time tracking and reporting to the government’s ERGANI II platform. Leveraging SAP SuccessFactors HCM, SAP SuccessFactors Time Tracking, and SAP Business Technology Platform, Eurobank enabled 5,000 employees to clock in and out daily, integrated time data with HR systems, and customized interfaces for legal compliance. The project achieved 99% compliance, reduced neglected clock-outs by 44%, and cut data-uploading errors by 25%, all while maintaining a strong employee experience and meeting a strict legal deadline.
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Tenova, a global leader in sustainable solutions for the metals and mining sectors, is transforming its business operations by migrating to the cloud with RISE with SAP. The company is... implementing SAP Cloud ERP Private and SAP Signavio solutions to leverage AI, optimize processes, and gain a competitive edge. This transformation moves Tenova from a legacy system to an AI-enabled digital foundation, simplifying infrastructure, empowering employees, and enabling faster, smarter decision-making. The integrated SAP suite, including SAP SuccessFactors, SAP Concur, and SAP BTP, supports Tenova’s vision to innovate and maintain industry leadership.
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T-Systems International GmbH, a professional services company with over 26,000 employees, experienced significantly improved support for SAP SuccessFactors solutions. An issue that... previously took weeks to resolve with another partner was solved in just one day by the SAP team, exceeding expectations for speed and efficiency. The customer expressed high satisfaction with the straightforward and fast resolution provided by SAP's support team.
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SNP Group, a global software consulting company with over 1,500 employees, modernized its HR landscape by implementing SAP SuccessFactors HCM and leveraging SAP Preferred Success services. The initiative aimed... to improve efficiency, support a mobile workforce, and provide intuitive HR tools. Key outcomes included 100% on-time go-live, 70% automation of manual HR workflows, and a 24-hour average response time for critical issues. The collaboration with SAP and implementation partner scdsoft AG enabled SNP to overcome technical challenges, ensure business continuity, and lay the groundwork for future innovation, including AI and automation in HR processes.
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Serrala Group GmbH, a professional services company with over 760 employees and €120 million in revenue, implemented SAP SuccessFactors, Joule, and SAP AI Core to modernize HR and IT processes. By leveraging AI-driven... automation, Serrala accelerated applicant screening, reduced operational costs, and increased internal consultant capabilities. The transformation enabled faster, AI-supported recruiting, improved self-service options, and greater team autonomy, with potential reductions of ~30% in recruiting cycle time and ~15% in operational costs.
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SAP SE sought to maintain and nurture relationships with former employees, recognizing their value as brand ambassadors, business partners, potential rehires, and referral sources. To manage its... growing alumni network, SAP implemented the PeoplePath Alumni Platform, integrated with SAP SuccessFactors Human Experience Management Suite. This cloud-based solution enabled SAP to extend the employee lifecycle beyond traditional boundaries, foster community engagement, and leverage alumni for business development and talent acquisition. The platform supports over 18,000 alumni, streamlines engagement activities, and provides smart job-matching and seamless data integration, resulting in a robust, mutually beneficial alumni network.
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S-OIL Corporation, a leading global energy and chemicals provider based in South Korea, upgraded its ERP system by adopting SAP S/4HANA Cloud Private Edition through the RISE with SAP journey. This transition, supported... by Samsung SDS, enabled S-OIL to realize 40 business process improvements across 10 key functions, including sales, logistics, procurement, production, plant maintenance, quality control, finance, treasury management, accounting, and HR. The company also implemented SAP SuccessFactors HCM to enhance HR and talent management. The project resulted in increased operational efficiency, process standardization, and integration, with expected annual savings of KRW 5 billion (US$3.65 million).
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RAK EGA, the Ras Al Khaimah Electronic Government Authority, launched the RAK Digital platform to unify and modernize public services in Ras Al Khaimah, UAE. Leveraging RISE with... SAP, SAP S/4HANA Cloud Private Edition, SAP Business Technology Platform (BTP), and SAP Integration Suite, RAK EGA replaced fragmented legacy systems with a cloud-based, integrated architecture. This transformation enabled a single, mobile-first portal for citizens and residents to access over 700 government services, significantly improving efficiency, agility, and citizen experience. Key results include 40% faster creation of connections between agencies, 92% faster report creation, and 700% faster court-case processing. The project supports Ras Al Khaimah’s Vision 2030 for a paperless, cashless, and citizen-centric government.
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Purdue University, a large higher education institution with 17,000 employees and $2. 5 billion in revenue, implemented SAP SuccessFactors and...Joule to enhance employee experiences. By partnering with SAP Mission Control Center, Purdue accelerated the adoption of Joule, resulting in more efficient and user-friendly onboarding processes. The collaboration has positioned Purdue to expand Joule's use across additional SAP SuccessFactors use cases, driving smarter and more intuitive HR experiences.
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Piller Blowers & Compressors GmbH, a fast-growing, midsize industrial manufacturing company based in Germany, needed to enable agile, data-driven decision-making to support rapid international expansion. Facing challenges with... manual, inconsistent reporting and disparate KPIs, Piller implemented SAP Datasphere and SAP Analytics Cloud, integrating them with SAP S/4HANA and other enterprise applications. This unified, cloud-based data fabric architecture standardized KPIs, automated reporting, and provided real-time dashboards across business areas. Results included a 20% time savings in controlling, a 14-day reduction in month-end reporting, and improved operational efficiency. SAP partners IBsolution GmbH and ARSA Infotech GmbH supported the implementation and ongoing dashboard development, empowering in-house teams and supporting continued business growth and sustainability initiatives.
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